Travel, Tourism & Hospitality

Travel and tourism in Turkey - statistics & facts

International tourism in turkey after the covid-19 pandemic, struggles in the domestic market, tourism in istanbul, key insights.

Detailed statistics

Travel and tourism's total contribution to GDP in Turkey 2019-2023

Travel and tourism's total contribution to employment in Turkey 2019-2023

Total tourism income in Turkey 2001-2023

Editor’s Picks Editor’s Picks Current statistics on this topic

Leisure Travel

Number of international tourist arrivals in Turkey 2000-2023

Recommended statistics

  • Premium Statistic European countries with the highest number of inbound tourist arrivals 2019-2023
  • Premium Statistic European countries with the highest inbound tourism receipts 2019-2023
  • Basic Statistic Travel and tourism's total contribution to GDP in Turkey 2019-2023
  • Premium Statistic Share of the GDP of the tourism sector in Turkey 2013-2028
  • Basic Statistic Distribution of travel and tourism expenditure in Turkey 2019-2023, by type
  • Basic Statistic Distribution of travel and tourism expenditure in Turkey 2019-2023, by tourist type
  • Premium Statistic Total tourism income in Turkey 2001-2023
  • Premium Statistic Tourism income in Turkey 2021-2023, by type of expenditure
  • Basic Statistic Travel and tourism's total contribution to employment in Turkey 2019-2023
  • Basic Statistic Number of employees in tourism industries in Turkey 2015-2022, by service

European countries with the highest number of inbound tourist arrivals 2019-2023

Countries with the highest number of international tourist arrivals in Europe from 2019 to 2023 (in millions)

European countries with the highest inbound tourism receipts 2019-2023

Countries with the highest international tourism receipts in Europe from 2019 to 2023 (in billion U.S. dollars)

Travel and tourism's total contribution to GDP in Turkey 2019-2023

Total contribution of travel and tourism to GDP in Turkey from 2019 to 2023, with a forecast for 2024 and 2034 (in billion U.S. dollars)

Share of the GDP of the tourism sector in Turkey 2013-2028

Share of the GDP of the tourism sector in Turkey from 2013 to 2028

Distribution of travel and tourism expenditure in Turkey 2019-2023, by type

Distribution of travel and tourism spending in Turkey from 2019 and 2023, by type

Distribution of travel and tourism expenditure in Turkey 2019-2023, by tourist type

Distribution of travel and tourism spending in Turkey in 2019 and 2023, by type of tourist

Annual tourism income in Turkey from 2001 to 2023 (in billion U.S. dollars)

Tourism income in Turkey 2021-2023, by type of expenditure

Annual income from tourism in Turkey from 2021 to 2023, by type of expenditure (in billion U.S. dollars)

Travel and tourism's total contribution to employment in Turkey 2019-2023

Total contribution of travel and tourism to employment in Turkey from 2019 to 2023, with a forecast for 2024 and 2034 (in million jobs)

Number of employees in tourism industries in Turkey 2015-2022, by service

Number of employees in tourism industries in Turkey from 2015 to 2022, by service (in 1,000s)

Inbound tourism

  • Premium Statistic Inbound visitor arrivals in Turkey 2008-2023
  • Premium Statistic Number of international tourist arrivals in Turkey 2000-2023
  • Premium Statistic Inbound day visitor arrivals in Turkey 2008-2023
  • Premium Statistic Number of foreign tourist arrivals in Turkey monthly 2020-2023
  • Premium Statistic Number of international visitors in Turkey 2023, by purpose of visit
  • Premium Statistic Leading inbound travel markets in Turkey 2019-2023
  • Premium Statistic Average tourist expenditure per capita of inbound visitors in Turkey 2003-2023

Inbound visitor arrivals in Turkey 2008-2023

Number of inbound visitor arrivals in Turkey from 2008 to 2023 (in 1,000s)

Number of international visitors arriving in Turkey from 2000 to 2023 (in 1,000s)

Inbound day visitor arrivals in Turkey 2008-2023

Number of inbound excursionists arriving in Turkey from 2008 to 2023 (in 1,000s)

Number of foreign tourist arrivals in Turkey monthly 2020-2023

Number of foreign tourist arrivals in Turkey from January 2020 to April 2023 (in 1,000s)

Number of international visitors in Turkey 2023, by purpose of visit

Number of international visitors in Turkey in 2023, by purpose of visit (in 1,000s)

Leading inbound travel markets in Turkey 2019-2023

Leading international travel markets in Turkey from 2019 to 2023, by number of arrivals (in 1,000s)

Average tourist expenditure per capita of inbound visitors in Turkey 2003-2023

Average tourist expenditure per capita of inbound tourists in Turkey from 2003 to 2023 (in U.S. dollars)

Domestic tourism

  • Premium Statistic Number of domestic trips in Turkey 2009-2023
  • Premium Statistic Domestic overnight stays in Turkey 2009-2023
  • Premium Statistic Average number of domestic overnight stays in Turkey 2023, by age group
  • Premium Statistic Domestic tourism spending in Turkey 2019-2023, by type
  • Premium Statistic Domestic tourism expenditure on leisure and vacation trips in Turkey 2009-2023

Number of domestic trips in Turkey 2009-2023

Number of domestic trips in Turkey from 2009 to 2023 (in millions)

Domestic overnight stays in Turkey 2009-2023

Number of domestic overnight stays in Turkey from 2009 to 2023 (in millions)

Average number of domestic overnight stays in Turkey 2023, by age group

Average number of overnight stays by domestic visitors in Turkey in 2023, by age group

Domestic tourism spending in Turkey 2019-2023, by type

Domestic tourism expenditure in Turkey from 2019 to 2023, by type (in billion Turkish liras)

Domestic tourism expenditure on leisure and vacation trips in Turkey 2009-2023

Annual expenditure on domestic leisure and vacation trips in Turkey from 2009 to 2023 (in billion Turkish lira)

Outbound tourism

  • Premium Statistic Number of residents traveling abroad from Turkey 2006-2023
  • Premium Statistic Leading outbound destinations visited by residents of Turkey 2019-2023
  • Premium Statistic Overnight stays of Turkish citizens traveling abroad 2019-2023, by accommodation type
  • Premium Statistic Outbound tourism expenditure from Turkey 2003-2023
  • Premium Statistic Outbound tourist expenditure from Turkey Q1 2017-Q1 2024
  • Premium Statistic Average tourist expenditure per capita of outbound travelers from Turkey 2003-2023

Number of residents traveling abroad from Turkey 2006-2023

Number of citizens visiting destinations abroad from Turkey from 2006 to 2023 (in 1,000s)

Leading outbound destinations visited by residents of Turkey 2019-2023

Number of citizens visiting destinations abroad from Turkey in 2019 and 2023, by country (in 1,000s)

Overnight stays of Turkish citizens traveling abroad 2019-2023, by accommodation type

Number of overnight stays by citizens visiting destinations abroad from Turkey from 2019 to 2023, by accommodation type (in millions)

Outbound tourism expenditure from Turkey 2003-2023

Annual expenditure of outbound tourists from Turkey from 2003 to 2023 (in billion U.S. dollars)

Outbound tourist expenditure from Turkey Q1 2017-Q1 2024

Expenditure of outbound tourists from Turkey from 1st quarter 2017 to 1st quarter 2024 (in million U.S. dollars)

Average tourist expenditure per capita of outbound travelers from Turkey 2003-2023

Average tourist expenditure per capita of outbound visitors from Turkey from 2003 to 2023 (in U.S. dollars)

Accommodation

  • Premium Statistic Number of arrivals to tourist accommodations in Turkey 2010-2023, by tourist type
  • Premium Statistic Number of arrivals to tourist accommodations in Turkey 2023, by type of establishment
  • Premium Statistic Inbound overnight hotel stays in Turkey 2014-2023
  • Premium Statistic Number of hotel rooms in Turkey 2010-2022
  • Premium Statistic Number of hotel bed-places in Turkey 2010-2022
  • Premium Statistic Occupancy rate of star-rated hotels in Turkey 2023, by rating

Number of arrivals to tourist accommodations in Turkey 2010-2023, by tourist type

Number of arrivals to tourist accommodations* in Turkey from 2010 to 2023, by type of tourist (in millions)

Number of arrivals to tourist accommodations in Turkey 2023, by type of establishment

Number of arrivals to tourist accommodations in Turkey in 2023, by type of establishment (in 1,000s)

Inbound overnight hotel stays in Turkey 2014-2023

Number of international overnight stays in hotel accommodations in Turkey from 2014 to 2023 (in 1,000s)

Number of hotel rooms in Turkey 2010-2022

Number of rooms in hotels and similar establishments in Turkey from 2010 to 2022 (in 1,000s)

Number of hotel bed-places in Turkey 2010-2022

Total number of bed-places in hotels and similar accommodation in Turkey from 2010 to 2022 (in 1,000s)

Occupancy rate of star-rated hotels in Turkey 2023, by rating

Occupancy rate of star-rated hotels in Turkey in 2023, by hotel rating

  • Premium Statistic Number of inbound tourist arrivals in selected European destinations 2019-2023
  • Basic Statistic Leading European city tourism destinations 2019-2023, by number of bed nights
  • Basic Statistic Most affordable cities for backpacking in Europe 2024
  • Basic Statistic Leading Europe city destinations 2024, by traveler ratings
  • Premium Statistic Most visited destinations by international tourists in Turkey 2019-2023
  • Premium Statistic Number of foreign tourist arrivals to Istanbul 2014-2023
  • Premium Statistic Monthly number of foreign tourist arrivals to Istanbul 2020-2024
  • Premium Statistic Overnight accommodation costs in Istanbul 2019-2023, by month
  • Premium Statistic Most visited museums in Istanbul 2022

Number of inbound tourist arrivals in selected European destinations 2019-2023

Number of international tourist arrivals in selected cities and destinations in Europe from 2019 to 2023 (in millions)

Leading European city tourism destinations 2019-2023, by number of bed nights

Leading city tourism destinations in Europe from 2019 to 2023, by number of bed nights (in millions)

Most affordable cities for backpacking in Europe 2024

Most affordable cities for backpacking in Europe in 2024, by daily price index (in U.S. dollars)

Leading Europe city destinations 2024, by traveler ratings

Best-rated cities in Europe in 2024, based on traveler scores

Most visited destinations by international tourists in Turkey 2019-2023

Leading destinations among international tourists in Turkey from 2019 to 2023, by number of visitors (in 1,000s)

Number of foreign tourist arrivals to Istanbul 2014-2023

Annual number of foreign tourist arrivals in Istanbul from 2014 to 2023 (in 1,000s)

Monthly number of foreign tourist arrivals to Istanbul 2020-2024

Number of foreign tourist arrivals in Istanbul from January 2020 to April 2024 (in 1,000s)

Overnight accommodation costs in Istanbul 2019-2023, by month

Average cost of overnight accommodation in Istanbul, Turkey from January 2019 to October 2023 (in euros)

Most visited museums in Istanbul 2022

Leading museums in Istanbul in 2022, by number of visitors

Public opinion

  • Premium Statistic Attitudes towards traveling in Turkey 2024
  • Premium Statistic Travel frequency for private purposes in Turkey 2024
  • Premium Statistic Travel frequency for business purposes in Turkey 2024
  • Premium Statistic Travel product bookings in Turkey 2024

Attitudes towards traveling in Turkey 2024

Attitudes towards traveling in Turkey as of June 2024

Travel frequency for private purposes in Turkey 2024

Travel frequency for private purposes in Turkey as of June 2024

Travel frequency for business purposes in Turkey 2024

Travel frequency for business purposes in Turkey as of June 2024

Travel product bookings in Turkey 2024

Travel product bookings in Turkey as of June 2024

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Strategic Communications Management

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The Evolution of Political Marketing: From Its Origins to the Modern Day Political marketing has undergone significant transformation from its early beginnings to the sophisticated practices observed today. Its evolution has been shaped by technological advancements, shifts in voter behavior, and changes in the political landscape. This journey traces political marketing from its rudimentary roots in ancient civilizations to its modern-day applications, highlighting key milestones that have defined the field. Early Beginnings: Ancient Civilizations and the Birth of Persuasion The origins of political marketing can be traced back to ancient civilizations where leaders used various forms of communication to influence and persuade their subjects. In ancient Greece, for instance, rhetoric was a central element of political life. Philosophers like Aristotle developed theories on persuasive communication, which were employed by orators and politicians to sway public opinion. Similarly, in ancient Rome, public speeches and the distribution of coins bearing the likeness of emperors were early forms of political branding aimed at building the ruler's image and loyalty among the populace. These early forms of political persuasion were rudimentary and limited by the means of communication available at the time. However, they laid the groundwork for the principles of political marketing by demonstrating the importance of messaging and the power of symbols in politics. The Printing Revolution: Expanding Reach and Influence The invention of the printing press in the 15th century by Johannes Gutenberg marked a significant turning point in the evolution of political marketing. The ability to mass-produce written materials transformed the way political messages were disseminated. Pamphlets, posters, and books became the primary means of spreading political ideas and propaganda. One of the earliest examples of political marketing through print media was during the Protestant Reformation in the 16th century. Martin Luther's Ninety-Five Theses, distributed widely through printed pamphlets, challenged the Catholic Church's practices and sparked a movement that would reshape the religious and political landscape of Europe. In the centuries that followed, print media continued to play a crucial role in political campaigns. Newspapers, which emerged in the 17th century, became an essential platform for political discourse. Politicians and parties used newspapers to communicate their policies, criticize opponents, and shape public opinion. The spread of literacy and the growth of the middle class in the 18th and 19th centuries further enhanced the impact of print media on political marketing. The Rise of Mass Media: Radio and Television The 20th century witnessed the emergence of mass media, which revolutionized political marketing. The advent of radio in the 1920s and television in the 1950s provided politicians with new platforms to reach vast audiences directly. Radio was the first mass medium to bring political messages into people's homes. Franklin D. Roosevelt's "Fireside Chats" during the Great Depression are a classic example of how radio was used to create a direct and personal connection between a leader and the public. Roosevelt's broadcasts were instrumental in building public support for his New Deal policies. Television further transformed political marketing by introducing visual elements into political communication. The first televised political ad aired during Dwight D. Eisenhower's 1952 U.S. presidential campaign, marking the beginning of the television era in political marketing. The ad, produced by advertising executive Rosser Reeves, was designed to present Eisenhower as a relatable and trustworthy candidate. The importance of television in political marketing was solidified during the 1960 U.S. presidential debates between John F. Kennedy and Richard Nixon. The debates were the first to be televised, and Kennedy's charismatic and composed on-screen presence contrasted sharply with Nixon's nervous and less telegenic appearance. This event highlighted the power of television to shape public perception and influenced the outcome of the election. The Advent of Opinion Polling and Market Research As political campaigns became more sophisticated, the use of opinion polling and market research became integral to political marketing. The development of statistical methods in the early 20th century allowed for more accurate measurement of public opinion. George Gallup, an American pioneer in polling, established the Gallup Organization in 1935, which became a leading provider of public opinion polls. Polling provided campaigns with data-driven insights into voter preferences, allowing for more targeted and effective messaging. By the mid-20th century, political campaigns were increasingly relying on polling to guide their strategies. Pollsters could identify key issues, measure the effectiveness of campaign messages, and track shifts in voter sentiment. Market research techniques, borrowed from the commercial sector, were also adapted to political marketing. Focus groups, for example, became a popular tool for testing campaign messages and understanding voter concerns. The integration of polling and market research into political campaigns marked a shift towards a more scientific approach to political marketing, where decisions were guided by data rather than intuition alone. The Digital Revolution: The Internet and Social Media The late 20th and early 21st centuries saw the rise of the internet and social media, which revolutionized political marketing once again. The internet provided new opportunities for campaigns to reach and engage voters in ways that were previously unimaginable. In the early days of the internet, email became a powerful tool for political communication. Howard Dean's 2004 U.S. presidential campaign was one of the first to harness the power of the internet for fundraising and organizing supporters. Dean's campaign demonstrated the potential of digital tools to mobilize grassroots support and raise small donations from a large number of people. The 2008 U.S. presidential campaign of Barack Obama marked a watershed moment in the use of digital marketing in politics. Obama's campaign effectively used social media platforms like Facebook, Twitter, and YouTube to engage voters, build a community of supporters, and drive voter turnout. The campaign's use of data analytics to micro-target voters and personalize messaging set a new standard for digital political marketing. Social media has since become an indispensable tool in political marketing. It allows for real-time communication, enables viral dissemination of messages, and provides a platform for direct interaction between politicians and voters. The use of social media has also introduced new challenges, such as the spread of misinformation and the role of algorithms in shaping political discourse. Data-Driven Campaigns and Microtargeting The digital age has ushered in an era of data-driven campaigns, where vast amounts of data are collected and analyzed to inform political marketing strategies. Microtargeting, a technique that involves tailoring messages to specific segments of the electorate based on detailed data, has become a cornerstone of modern political marketing. Data-driven campaigns rely on sophisticated data analytics to identify and target voters with precision. This can include demographic information, voting history, consumer behavior, and social media activity. By analyzing this data, campaigns can develop highly personalized messages that resonate with individual voters. One of the most notable examples of data-driven campaigning was the 2016 U.S. presidential campaign of Donald Trump. The campaign employed data analytics firm Cambridge Analytica to micro-target voters with personalized ads on social media. The use of data analytics and microtargeting has raised ethical concerns about voter privacy and the potential for manipulation, leading to ongoing debates about the regulation of digital political marketing. The Globalization of Political Marketing In recent years, political marketing has become increasingly globalized. Political consultants, campaign strategies, and marketing techniques are now often shared across borders. This cross-pollination of ideas has led to the adoption of successful campaign strategies from one country in others, contributing to the professionalization of political marketing worldwide. The globalization of political marketing is also reflected in the growing influence of international media and social media platforms on local politics. Campaigns are now conducted in a global media environment, where events in one country can have immediate repercussions in another. International organizations, such as the International Federation of Electoral Systems (IFES) and the National Democratic Institute (NDI), play a role in promoting best practices in political marketing and supporting democratic processes around the world. These organizations provide training and resources to political parties and candidates, helping to raise the standards of political marketing globally. Ethical Challenges and the Future of Political Marketing As political marketing continues to evolve, it faces several ethical challenges. The use of data analytics, microtargeting, and social media has raised concerns about voter privacy, manipulation, and the spread of misinformation. The lack of transparency in digital political marketing, particularly the use of dark ads that are only visible to targeted individuals, has sparked debates about the need for greater regulation. The future of political marketing will likely see further advancements in technology, such as artificial intelligence (AI) and machine learning, which will enable even more sophisticated data analysis and voter targeting. However, these advancements will also bring new ethical and regulatory challenges that will need to be addressed. Political marketing will also need to adapt to changes in voter behavior and expectations. Voters are becoming more skeptical of traditional political messaging and are increasingly seeking authenticity and direct engagement with candidates. This shift may lead to a greater emphasis on grassroots campaigning and the use of digital platforms for two-way communication between politicians and voters. Moreover, the rise of populism and political polarization in many parts of the world has highlighted the need for political marketing to promote more inclusive and constructive political discourse. Campaigns that focus on building bridges rather than deepening divisions will be essential for maintaining the health of democratic systems. Conclusion The evolution of political marketing from its early beginnings in ancient civilizations to the sophisticated digital campaigns of today reflects the changing nature of communication, technology, and politics. What began as simple rhetorical techniques has developed into a complex and data-driven field that plays a central role in modern democracy. As political marketing continues to evolve, it will be shaped by ongoing technological advancements, shifts in voter behavior, and the global exchange of ideas. However, with these advancements come new ethical challenges that must be carefully navigated to ensure that political marketing serves the interests of democracy rather than undermining it. The future of political marketing will depend on finding the right balance between innovation and ethical responsibility, ensuring that it remains a force for good in the political process.

The Evolution of Political Marketing: From Its Origins to the Modern Day

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tourism economy in turkey

Strategic Planning at Eustochos

COMMENTS

  1. IN TÜRKİYE TOURISM SECTOR

    • In 2023, tourism revenue of Türkiye reached 54.3 billion USD by increasing 17% compared to 2022 • In 2024, target is 60 million visitors with 60 billion USD revenue. • Contribution of Travel …

  2. Türkiye’s tourism revenues reach $46.9B- in first 9 months of 2024

    Türkiye ‘s tourism revenues totaled $46.9 billion in the first nine months of 2024, up 6.6% year-on-year, the Turkish Statistical Institute (TurkStat) said on Thursday. The country …

  3. Tourism revenues up 7 percent to reach $47 billion in 9 months

    The government initially aimed at 60 million visitors and $60 billion in tourism revenues for 2024. In the third quarter of the year, tourism revenues amounted to $23.2 …

  4. Tourism in Turkey

    Economic Contribution: Tourism plays a vital role in Turkey’s economy, contributing to employment, foreign exchange earnings, and regional development. It is one of the country’s leading sectors and a significant source …

  5. Turkey's Tourism Outlook 2024-2025: Sustained Growth, Strategic ...

    In summary, Turkey’s tourism sector is set to continue its upward trajectory in 2024-2025, driven by strategic initiatives, infrastructure development, and a focus on sustainable and …

  6. Turkey's tourism revenues nearly triple, but many Turks …

    Turkey's tourism revenues nearly tripled in the second quarter while first-half foreign visitor numbers surged close to 2019 levels, data showed on Friday, recovering from a...

  7. Tourism in Turkey

    Foreign tourist arrivals increased substantially in Turkey between 2000 and 2005, from 8 million to 25 million, which made Turkey a top-10 destination in the world for foreign visitors. 2005 revenues were US$20.3 billion which also made …