promoting philippine tourism

Sustainable Tourism in the Philippines: How to be a Responsible Traveler

What is Sustainable Tourism?

15 ways to be a responsible traveler in the philippines, 1. visit ecotourism destinations and attractions in the philippines, 2. stay at eco-friendly hotels and resorts in the philippines, 3. book with dot-accredited local tour operators, 4. leave no trace, 5. bring reusable utensils and refillable bottles, 6. go on cultural immersions, 7. try farm tours, 8. eat at local restaurants, 9. follow proper interaction with wildlife, 10. reduce your carbon footprint with your transport choices, 11. explore nearby destinations, 12. spend more time in destinations, 13. support local when buying souvenirs, 14. use environment-friendly travel products, 15. go digital.

Puerto Princesa Underground River in Palawan

With over 7,000 islands, the Philippines is home to many natural tourist spots . Stunning islands, spectacular beaches, breathtaking mountains, and rare endemic wildlife are just some of the reasons why you should visit the Philippines . It’s no surprise that the Philippines attracts millions of tourists every year, and while this is great for the country’s economy, it could affect its natural attractions, especially if tourists do not follow responsible travel and sustainable tourism practices. 

In fact, in 2020, it was reported that the Philippines was ranked 94th out of 99 countries when it comes to promoting sustainable tourism. In 2018, the top island Philippine destination called Boracay was closed to the general public for six months for rehabilitation.

See our popular Philippines Tour Packages

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Boracay, one of the most popular Visayas tourist spots , was suffering from deteriorating environmental conditions, partly due to the millions of tourists who visit it every year. These are just some reasons why practicing and promoting sustainable tourism in the Philippines is important.

Through campaigns like Save our Spots , the Department of Tourism has encouraged domestic and foreign tourists to travel responsibly and sustainably. The least we can do as tourists is to follow sustainable practices in the Philippines to help protect our environment. But there’s more to sustainable travel than just following the leave no trace principles.

In this article, we give you more ways you can help conserve the Philippines’ best natural assets on your next vacation in the Philippines .

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El Nido, Palawan

Sustainable tourism is the practice of considering the impact of tourism on the environment, the economy, and society while at the same time taking into account the needs of the tourists, the host communities, and the industry.

Why is sustainable tourism important? If we don’t take care of the natural resources in our tourist spots, it will lead to their deterioration and destruction, and future generations won’t be able to appreciate their beauty, while those from the tourism industry can potentially lose their jobs and source of income.

Being a responsible tourist is just one way to ensure that the best places to visit in the Philippines remain beautiful and open for everyone to enjoy.

See our popular Boracay Vacation Packages

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What are the 15 principles of sustainable tourism? There are many ways to be a responsible tourist in the Philippines and here are just some of them:

Basco Lighthouse in Batanes

The Philippines is home to many tourist attractions, and apart from the top tourist spots in the Philippines , there are ecotourism destinations and attractions like Batanes , The Masungi Georeserve in Rizal, Palaui Island in Cagayan, and Apo Island in Negros Oriental. These places and spots not only offer amazing local experiences but also give you the chance to practice responsible tourism as the local communities and stakeholders follow some of the best practices in sustainable tourism.

The people of Batanes, for example, have done a wonderful job of preserving the culture of the Ivatans by keeping their stone houses intact. The locals here also practice sustainable fishing and farming, while the local government prioritizes local culture and investors, which is why instead of 5-star hotels, you’ll mostly find homestays here.

See our popular Eco Tours

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Photo by El Nido Resorts group

Your choice of accommodations is also another way how to practice sustainable tourism. Staying at some of the best eco-friendly resorts in the Philippines allows you to reduce your carbon footprint when traveling. Eco-friendly hotels follow sustainable practices such as organic farming, tree planting, rainwater recycling, solid waste segregation, composting, coastal clean-ups, farm-to-table dining, using local building materials, and using solar energy.

See our popular Philippine Luxury Vacation Packages

Look for properties that have certification or awards from the Philippine Green Building Initiative, Inc, the ASEAN Green Hotel Awards, or the DOT’s ANAHAW Philippine Sustainable Tourism Certification.

Of course, you can also do more beyond just booking and staying at these hotels and resorts. You can turn off all the electronic devices, including the air conditioner, when leaving your hotel room. Let the staff know you will be reusing your towels, bed linen, and sheets. If your room is clean anyway, hang the “Don’t Disturb” sign to prevent unnecessary vacuuming and cleaning.

See our popular El Nido Tours and Activities

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ATV Ride in Mt. Mayon, Legazpi, Albay

The Department of Tourism has advised local hotels, resorts, and tour operators to seek DOT accreditation so the department can help them adopt sustainable tourism practices. DOT-accredited accommodations and tour operators get access to technical tools that will help them become sustainable. This is part of the DOT’s plan on how to develop sustainable tourism in the country. 

When you tour the Philippines , book with DOT-accredited travel agencies like Guide to the Philippines. We partner with DOT-accredited hotels, resorts, and tour operators and help them to widen their global reach by showcasing their products online in our platform. 

See our popular Legazpi Tours and Activities

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Daku Island in Siargao

The “Clean as you go” or CLAYGO rule should be followed not only when you travel but in your everyday life. Simply put, leave no trace means you don’t leave any item when you visit a natural tourist destination. This rule is mainly for litter like tissue, food wrappers, and plastic bottles, but be mindful of unintentionally leaving behind personal belongings, which could also end up harming the environment. 

Some tourist destinations like the Pink Beach in Zamboanga have their own strict leave no trace policies, and those who violate them can be charged fines or put in jail and/or community service. 

See our popular Zamboanga Tours and Activities

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Mt. Mayon in Legazpi, Albay

One simple way to practice how to be a responsible traveler is to bring your own reusable utensils and water bottles when you travel. This will help reduce your use of single-use plastics and lessen your carbon footprint when traveling. If you’re worried about these items taking too much space in your bag, you should consider foldable travel spoons, forks, and chopsticks and collapsible water bottles. 

Similar to the leave no trace policy, some places in the Philippines have tried reducing waste by banning single-use plastics. In Siargao , for example, plastic bags are not allowed, and restaurants are prohibited from selling water in plastic bottles. El Nido also has a plastic ban which requires all boat passengers to surrender their single-use plastic bottles and bags before boarding.

See our popular Siargao Tours and Activities

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Ifugao native at the Banaue Rice Terraces

The Philippines is home to many different cultures, and one way to experience some of these cultures and how to encourage sustainable tourism is to go on a cultural immersion in an indigenous village. Cultural immersion can be as simple as sharing a meal with some of the locals or participating in their local activities or as immense as living with the locals in their homes for a period of time. Many Luzon tourist spots like Buscalan, Batad, Banaue , and Sagada offer homestays for tourists.

Whatever path you choose, make sure to always be respectful of the traditions, rituals, and the locals themselves. Learning about another culture and way of life will not only be a learning experience, but it will also help you appreciate the destination even more.

See our popular Cultural Tours

Bike tour around intramuros old town in manila city.

Photo by Bohol Bee Farm

When we think about what are the characteristics of a sustainable tourism destination, many of them can actually be found on a farm, so staying at or touring a farm is a no-brainer when it comes to traveling responsibly.

The Philippine agrotourism industry has bloomed, thanks to the country’s best farm tour destinations . Agrotourism in the Philippines offers agricultural activities like feeding animals, picking your own fruits and vegetables, and various workshops, including cooking demonstrations. 

Take it to the next level by staying at farm resorts in the Philippines . Spending a couple of days in these farm stays will not only teach you how to achieve sustainable tourism, but it will also teach you ways of how to be more sustainable in your daily routine.

See our popular Farm Tours

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Filipino cuisine offers a variety of tastes, smells, and textures, and if you can’t have a meal at an actual Filipino home, the next best way to experience it is in a local Filipino restaurant. Not only will you experience a more authentic meal, but you will also help out small businesses thrive. 

Patronizing local restaurants also help the environment. Local restaurants that source their ingredients locally have a smaller carbon footprint because the produce doesn’t have to travel far to reach their destination. While eating at any restaurant, remember that you can help reduce your food waste and promote sustainability by only ordering food that you can finish and ordering dishes with ingredients that are in season.

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Tarsier in Bohol

Not all wildlife attractions are created equal. Do your research and look for those that consider the welfare of the creatures that they feature. Show that you know how to travel responsibly by following all the rules set by the guides.

For example, when visiting the Philippine Tarsier Sanctuary in Bohol , you will be told to stay quiet as much as possible, not use flash when taking photos, and refrain from touching the tarsiers to ensure that they won’t get stressed.

See our popular Bohol Tours and Activities

If you want to see and swim with whale sharks in Donsol, you will be told to keep your distance from the animals and not use flash photography to avoid startling and hurting them.

See our popular Sorsogon Tours and Activities

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Bamboo bike ride in Intramuros, Manila

Transportation can greatly add to your carbon footprint, but with many options for traveling to and within a destination, your choices can help you lessen that. When taking flights, choose direct flights over those with layovers. Heavier airplanes also consume more fuel, so do your part and pack as light as you can.

How to achieve sustainable tourism while exploring a destination? Choose to walk or bike whenever possible. Not only do you help reduce your carbon footprint, but you’ll also get to appreciate your surroundings more since you are passing by them at a slower pace. Destinations like Boracay and Intramuros in Manila offer bike tours in the Philippines where you can explore attractions while burning some calories!

If your stops are not close enough to bike or walk to, use public transportation or shared rides instead of using a private vehicle. 

See our popular Manila Tours & Activities

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Anawangin Cove in Zambales

Of course, if you can forego the flights altogether, the better, as this means your carbon footprint will be lower. The Philippines is full of amazing destinations that, chances are, you don’t need to board a flight to see at least one of the best beaches near Manila or the best beaches in the Philippines . If you want to explore Luzon, you can go on a road trip near Manila and enjoy nearby places like Pampanga , Bataan , Batangas , and Tagaytay .

Posting about your trips is also a simple way of how to promote sustainable tourism. If more people knew about the amazing destinations that are near where they live, more travelers would be willing to explore these, which helps distribute tourists across several destinations more evenly.

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While it is sometimes tempting to pack a lot of destinations in your travel itinerary, consider limiting your vacation to just one area. Staying in one location reduces your carbon emissions since you don’t need to travel from one destination to the next. Booking a holiday in one place also means less time actually traveling and more time exploring, which allows you to spend more time in attractions because your visits aren’t rushed. 

For an even more convenient vacation, you can book Philippine tour packages . Some of these packages already include accommodations and tours, so you can focus on taking in and appreciating the destination itself.

Whether you visit Luzon, Visayas, or Mindanao tourist spots , you’ll likely find a shop or even roving vendors selling unique and locally made souvenirs. Patronizing these small businesses will not only help the local industry thrive, but the items you will buy will more likely have a smaller carbon footprint compared to those that you can find in big shops since locally made souvenirs don’t need to travel far to reach the customers.

See our popular Baguio Tours and Activities

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If you can, visit shops that actually allow tourists to see the production process so you can learn about and understand the local heritage more. In places like Zamboanga City , Vigan , and Baguio , you can visit weaving centers and villages to see how local fabric is made.

See our popular Vigan Tours and Activities

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It is also better to buy souvenirs that you will actually use so you can lessen waste and save money. For example, when visiting Laguna tourist spots , it is advisable to drop by Liliw so you can shop for affordable but sturdy slippers and shoes.

See our popular Laguna Tours and Activities

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Banol Beach in Coron, Palawan

Sometimes the products we use on our travels affect the environment negatively. The chemicals on our sunblock and our insect repellant can have chemicals that are harmful to the reefs, the sea, and the rest of the environment. Before your trip, look for sunscreen and insect repellants made from natural ingredients that won’t harm the planet. 

Sand- and water-repelling towels are also good to use when you’re traveling to the best beaches in the Philippines . Bringing home sand stuck to your towel may be just a mild annoyance to you, but put together all the sand travelers accidentally bring home, and you have a beach eroding faster than usual. 

See our popular Coron Vacation Packages

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Photo by Clark International Airport

What is the aim of sustainable tourism? It is to ultimately protect the environment while also taking into consideration the need of travelers and tourism stakeholders. One of the simplest ways you can help is to ditch the printed itineraries and tickets and go fully digital.

Most airlines and hotels now accept digital copies of itineraries or QR codes, so there’s no reason for you to print out something that you could actually misplace. If you’re worried about not being able to download what you need because of poor or no internet connection, access what you need when you have connectivity and save a screenshot so it becomes available even when you’re offline.

While digital activities also have their own carbon footprint, at least they don’t have a physical output that could eventually end up in the trash. 

Practice Sustainable Tourism in the Philippines

With the effects of climate change becoming harsher with every passing day, we need to rethink the way we live, and that includes how we travel. We need to understand what is sustainable tourism development and do our part as travelers to help preserve the beauty of our favorite travel destinations. 

Traveling sustainably and responsibly is the only way that we and future generations can keep enjoying all the attractions and the best islands in the Philippines for many years to come.

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Philippines’ New Tourism Campaign Embraces Love for the Country

Peden Doma Bhutia , Skift

June 29th, 2023 at 11:30 PM EDT

In the face of escalating tourism competition across Southeast Asia, Philippines is diving headfirst into the notion that love is what makes the world go around. The archipelago is wholeheartedly capitalizing on this powerful sentiment to propel its tourism sector to new heights.

Peden Doma Bhutia

• What impact has the Covid-19 pandemic had on the tourism industry in the Philippines?
• What are the key elements of the Philippines' new tourism campaign 'Love the Philippines'?
• How does the Philippines' new tourism campaign align with the trends in Southeast Asian tourism marketing?

Select a question above or ask something else

• The Philippines introduced a new tourism campaign, 'Love the Philippines,' focusing on authentic and immersive experiences.
• The tourism industry is vital to the Philippines' economy, contributing significantly to GDP and job creation.
• Experts recommend using short-form video marketing to engage Gen Z travelers in the digital age.

The Philippines has launched a new tourism campaign, 'Love the Philippines,' to replace the decade-old slogan 'It’s More Fun in the Philippines.' The rebranding focuses on authentic and immersive experiences, catering to post-pandemic tourists and aligning with trends in Southeast Asia. Despite a slow tourism recovery post-Covid, the industry remains crucial to the country’s economy. The campaign aims to foster national pride and appeal to younger travelers seeking sustainable and culturally rich experiences. Experts suggest integrating short-form video marketing to engage Gen Z tourists effectively.

The Philippines on Tuesday unveiled its new tourism campaign, “Love the Philippines,” marking a departure from its decade-long slogan, “It’s More Fun in the Philippines.”

The rebranding aims to cater to the evolving needs of post-pandemic tourists by emphasizing authentic and immersive experiences.

The shift in branding also reflects a trend among Southeast Asian countries to stand out in the competitive global tourism market.

Fiji in its latest tourism campaign, “Where Happiness Comes Naturally,” also celebrates local people, natural environments, culture, and authentic experiences.

Tourism Recovery in The Philippines

The Philippines, known for enduring the longest partial lockdown globally , faces a delayed recovery as it strives to regain its tourism momentum. In 2019, the country welcomed 8.3 million foreign visitors, with South Korea leading as the primary source market, followed by China and the U.S.

However, post-Covid, the revival of inbound tourism has been moderate. The country eagerly awaits the return of Chinese travelers while grappling with the challenge of high long-haul air ticket costs.

The tourism industry holds significant economic importance in the Philippines, contributing substantially to its gross domestic product (GDP) and job creation. In 2022, the country welcomed 2.65 million visitors, as the tourism sector contributed $25 billion to the GDP and generated 5.35 million jobs.

Love The Philippines Campaign Reshapes Tourism After 11 Years

President Ferdinand Marcos, Jr said the new campaign embodies the love Filipinos have for their country. “What better way to express that love than by directly incorporating it into our tourism campaign.”

The new branding celebrates the country’s people, places, cultures, and cuisines, moving away from a focus solely on fun and adventure, notes Gary Bowerman, director of Check-in Asia, an Asia-focused travel intelligence and research firm.

This approach, he says, aims to appeal to the evolving aspirations of young travelers who seek unique and culturally immersive experiences.

Liz Ortiguera, managing director Asia-Pacific and senior advisor to the CEO of World Travel & Tourism Council, believes the new campaign is a smart move, indicating a shift from a traveler-centric focus to a destination-centric approach.

She cites research, like the Economist Impact report on conscious travel , showing increased interest in sustainable tourism among Asia-Pacific travelers.

The report reveals that Filipino travelers prioritize sustainable travel and aim to positively impact local communities.

Ortiguera sees the campaign as a call to action for all stakeholders to create authentic and sustainable experiences benefiting both travelers and destinations.

Short-Form Video Marketing Vs Tourism Board Campaigns

However, in the age of short-form video marketing, national tourism boards also need to understand the effectiveness of their campaigns.

Jeremy Jauncey, founder and CEO of Beautiful Destinations, emphasizes combining campaigns with short-form video strategies, like the “Love the Philippines” initiative, to engage visually and emotionally stimulated Gen Z travelers.

According to Jauncey, leading tourism boards recognize the importance of social media in destination discovery, where short, vertical videos perform exceptionally well. “By aligning campaigns with social media formats, tourism boards effectively engage and capture attention in the digital realm.”

According to Bowerman campaigns like these serve a dual purpose: catering to the changing preferences of young travelers with authentic experiences and fostering national pride among industry players and the general population.

National tourism boards aim to accentuate local characteristics, promoting citizens as tourism ambassadors and establishing a unique aesthetic that resonates with Asian Gen Z tourists.

“Governments in the region actively promote the idea of citizens becoming tourism ambassadors, actively advocating for their own country. The ultimate goal is to establish a unique aesthetic and cultural platform that resonates with Asian Gen Z tourists,” says Bowerman

More Frequent Campaign Refreshes

The recent launch of a new tourism campaign by the Philippines, after an 11-year hiatus, raises concerns about the effectiveness of such initiatives in an ever-changing travel industry.

Bowerman suggests that more frequent updates to these campaigns may be necessary to keep up with current trends and effectively engage modern travelers.

The previous campaign, “It’s More Fun in the Philippines,” launched in 2012 and was successful in leveraging Filipinos’ active social media presence and the popularity of memes.

Ortiguera acknowledges that this slogan has become deeply ingrained in the region’s tourism branding and has been widely recognized and shared by travelers. “The tagline seamlessly integrated into conversations when travelers shared their positive experiences in the country, making it a widely recognized phrase over the years.”

In 2017, an attempt to replace the slogan with “Experience Philippines” faced criticism due to similarities with a South African advertisement.

Recently, the government received backlash for using the tagline “We give the world our best” in an advertisement featuring nurse May Parsons, who administered the world’s first approved and fully tested Covid-19 vaccine. Tourism Secretary Frasco clarified that this was not the new tourism slogan of the Philippines.

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Photo credit: Philippines has unveiled its new tourism campaign, "Love the Philippines," after 11 years. Nikki Navio / Flickr Commons

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Department of Tourism (DOT): What You Need to Know

The Department of Tourism is an agency under the national government of the Republic of the Philippines, responsible for creating and maintaining a favorable environment for the growth of tourism in the country. The DOT seeks to attract tourists to visit the Philippines and to ensure their safety while in the country. This aims to improve economic, social, and cultural value of tourism amongst Filipinos. In this respect, there had been significant improvements in the Philippine tourism industry over the last decade or so.

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As the Department of Tourism is responsible for the country’s development in the tourism industry, its goal is to promote growth and increase opportunities in tourism, contributing to job generation and poverty alleviation in rural areas. However, there’s so much more to this department than what is typically known to mot Filipinos. In this guide, we will take a look at the services of the department and how its programs affect Filipinos and the country’s economy, in general. Keep reading to learn more.

Table of Contents

What is the Meaning of DOT?

DOT stands for the Department of Tourism in the Philippines.

What is the Purpose of DOT?

The Department of Tourism (DOT) is the primary planning, implementing, and regulatory government agency tasked to develop and promote the Philippine tourism industry, both domestic and international.

The agency is also tasked to manage, operate, and maintain all government-owned tourism facilities. It is the sole owner of all Philippine tourism-related trademarks, as well as its logo and slogan “It’s more fun in the Philippines.” The DOT is headed by a Secretary who reports directly to the President of the Philippines.

The DOT is mandated to formulate tourism plans and programs to promote, develop and regulate the country’s tourism industry as a major socio-economic activity that generates foreign currency and local employment, and to spread the benefits of tourism to a wider segment of the population with the support, assistance, and cooperation of both the private and public sectors.

The DOT is also responsible for promoting the Philippines as a tourist destination, and to this end has created several tourism campaigns that have become well-known around the world. These include “It’s more fun in the Philippines;” “Pilipinas Kay Ganda;” “Sights, Sounds and Flavors of the Philippines;” and “Traveling with Children”.

The DOT envisions “to position the Philippines as a premier tourist destination in Asia”. This vision aims to make travel an integral part of Filipino life through sustainable tourism development that will create new jobs for Filipinos while conserving heritage sites and protecting cultural identities.

In its commitment to serve its purpose, the department is working with the following agencies:

Duty-Free Philippines Corporation: a government-owned and controlled corporation which operates the country’s airports and seaports. The company is engaged in the sale of duty-free goods to foreign nationals who are transiting or on a stopover in any of its facilities. It also operates retail stores at Ninoy Aquino International Airport (NAIA) Terminal 1, NAIA Terminal 2, NAIA Terminal 3, Clark Intl. Airport and Mactan-Cebu Intl. Airport.

Intramuros Administration: the agency responsible for the administration, promotion, and development of Intramuros as one of the country’s tourist destinations.

National Museum : the government agency mandated to preserve, develop, and promote Philippine history and culture through its collection of artefacts, books, documents, and other materials related to Filipino heritage.

National Parks Development Committee: the agency responsible for the administration, development, promotion and protection of all national parks and other protected areas in the country. The committee is also tasked with promoting ecotourism activities that are consistent with preserving the natural resources found in these areas.

Nayong Pilipino Foundation: the government agency mandated to manage and develop the country’s tourism infrastructure through its Nayong Pilipino Parks, a network of theme parks showcasing Philippine culture and heritage. The foundation was formed in 2002 as a subsidiary of the DOTC.

Philippine Commission on Sports Scuba Diving: the government agency tasked with promoting and protecting the interests of recreational divers in the Philippines. The PCSSD is also responsible for regulating scuba diving activities in all Philippine waters and for ensuring that divers are properly trained and equipped before engaging in these activities.

Philippine Retirement Authority: the government agency tasked with managing the country’s pension and retirement funds. The PRSA was created by virtue of Executive Order No. 386, which was issued by former President Fidel Ramos in 1996.

Tourism Infrastructure and Enterprise Zone Authority (TIEZA): the agency that oversees the development of tourism infrastructure and enterprise zones in the Philippines. TIEZA is tasked with promoting sustainable tourism, managing public-private partnerships, developing private property for tourism purposes, and providing assistance to investors interested in setting up new businesses in the country.

Tourism Promotions Board Philippines: the entity that promotes tourism in the Philippines. The Tourism Promotions Board of the Philippines is a government agency under the Department of Tourism. It was created through Executive Order No. 546, which was signed by former President Fidel Ramos on June 21, 1995.

Brief History

The Philippine Travel & Tourism Association was established in 1950 to promote the country as a major travel destination. In 1956, the Board of Travel & Tourist Industry was established by Congress as a law following the Integrated Reorganization Plan of 1972.

The following year, the Department of Commerce and Industry was merged with the Trade and Tourism Department to form a new agency known as the Philippine Tourism Commission. The objective of the commission is to oversee the development of the tourism industry in the country.

In 1973, President Ferdinand Marcos established a new Department of Tourism, which was composed of two separate agencies. One of these was the Philippine Tourism Authority, while the other was the Philippine Convention Bureau. The new agency was then renamed the Ministry of Tourism. The structure of the department was changed following the implementation of the 1973 Constitution, which provided for the division of government.

In 1986, President Corazon Aquino signed Executive Order 120 and 120A, which reorganized the Department of Tourism. The Convention Bureau was then renamed the Philippine Convention & Visitors Corporation. The Intramuros Administration was also included in the department. In 1998, the Tourism Department was instrumental in celebrating the country’s independence from Spain.

In 2003, the Department of Tourism launched the World Wide Opportunities for Philippines (WOW Philippines) project, which was under the leadership of Senator Richard Gordon.

The passage of Republic Act 9593 in 2009 was regarded as the most significant event in the tourism industry of the Philippines.

Functions and Responsibilities of DOT

The Department of Tourism is responsible for promoting tourism in the Philippines. It does this by developing and managing tourist spots, as well as promoting them through advertising campaigns. The department also regulates the industry to ensure that all businesses are operating within the law.

Office of the Secretary

The Office of the Secretary is responsible for providing leadership and direction to the Department of Tourism. It is also responsible for developing policies and programs, reviewing the effectiveness of the Master Plan, and advising the President on all matters related to the tourism industry.

Tourism Promotions Sector

The Department of Tourism’s tourism promotion sector is responsible for promoting the Philippines as a preferred tourist destination. It is also responsible for developing and implementing marketing programs and promotional activities that are geared toward increasing the country’s tourism profile. It also oversees the department’s overseas field offices that are responsible for enhancing the tourism promotion program of the country.

Tourism Services and Regional Offices Sector

The sector is responsible for ensuring that the various services and facilities of tourist establishments are maintained and operated in a manner that is consistent with international standards. This includes setting uniform standards for the quality of service and ensuring that the establishments are following proper safety and environmental practices.

This division is also responsible for overseeing the implementation of the department’s policies and programs, as well as maintaining the effectiveness of the department’s regional offices.

Planning, Product Development and Coordination

The division is responsible for developing and implementing the department’s Master Plan, as well as its various component programs. It is also responsible for monitoring the implementation of the plan and developing new investment opportunities that will benefit the tourism industry.

Internal Services Sector

The division’s various sections provide effective and efficient services to the Department of Tourism, which ensures that its operations are conducted in a legal and ethical manner. These include human resources management, information technology services, general services administration, and budgetary management.

The Department of Tourism is responsible for the following:

-To formulate and implement plans and policies on tourism development in coordination with other government agencies involved in tourism promotion.

-To provide direction, supervision and control over the performance of all tourism-related activities by local government units (LGUs) within their respective territorial jurisdiction.

-To formulate and implement policies on the development and promotion of international tourism.

-To exercise supervision over the Philippine Tourism Authority (PTA), including its local offices.

-To coordinate with other government agencies concerned with tourism development in order to ensure that their policies will not be inconsistent or conflicting.

Laws enacted by the DOT

-Republic Act No. 9183 (Tourism Act of 2004), which provides for the establishment of a National Tourism Promotion Board and a Tourism Infrastructure and Enterprise Zone Authority;

-Republic Act No. 7916 (Tourist Attractions Development Act of 1995) is aimed at promoting tourist attractions development in the country through its provision on incentives to investors;

-Republic Act No. 7593 (An act providing for the establishment of an inter-island linkage system);

-Republic Act No. 7591 (An act establishing the Philippine Tourism Authority); and

-Senate Bill No. 1526 (Tourism Development Fund Act of 2009).

List of Programs and Services of DOT

The Department of Tourism (DOT) is the government agency responsible for promoting and developing the Philippine tourism industry. It is headed by a Secretary of Tourism appointed by the President of the Philippines.

The DOT has several programs and services, namely:

International Inbound Marketing Program

International Inbound Marketing Program is a service that promotes Philippine tourism to foreign markets. It aims to attract more international tourists to visit the country and spend their money here. This program also helps in promoting local tourism products, services, and events overseas so they can be known by international travelers.

Inbound Marketing Support Services

The Inbound Marketing Support Services is a program that helps develop marketing strategies for the Philippine tourism industry. It also assists local government units (LGUs) and private companies in developing their tourism products, services, and events.

The program also supports the development of a brand identity for Philippine tourism. It aims to establish the country as a prime destination for international visitors by ensuring enough travel-related products and services are available in the market.

Outbound Marketing Program

The Outbound Marketing Program aims to promote Philippine tourism in key markets abroad. It also provides support services for local travel agencies and tour operators. The program helps set up trade shows, road shows, and other events that allow local tourism stakeholders to showcase their products or services to international visitors.

Marketing Research and Intelligence Division

The Marketing Research and Intelligence Division (MRID) is the central marketing research unit of the Department of Tourism. It provides business intelligence to help guide the Department’s marketing strategies and plans. The division conducts market surveys, researches trends in tourism demand, and analyzes data on visitor arrivals by country of origin.

Information Technology Center, Inc.

The Information Technology Center, Inc. (ITC) is the IT arm of the Department of Tourism. It provides information technology services to multiple government agencies, including the DTI and other departments under the DOTr, such as CICT and CAAP. The division also handles e-commerce systems for both domestic and international travelers.

Tourism Promotions Board

The Tourism Promotions Board (TPB) is the government agency responsible for promoting tourism in the Philippines. It implements various projects and programs that aim to boost tourism arrivals and generate more revenue from the industry. The TPB also manages advertising campaigns, such as “It’s More Fun in the Philippines”, which aims to increase awareness of Philippine destinations among international travelers.

Undersecretary for Tourism Program Management Office

The Undersecretary for Tourism Program Management Office (TPMO) is an agency under the Department of Tourism that oversees the implementation of various programs and projects. The TPMO also monitors the activities of other government agencies involved in tourism, such as CAAP, TPB, and DOT. Its main functions include creating tourism development policies and monitoring other agencies’ implementation.

World Trade Center Manila

The World Trade Center Manila (WTCM) is a business-centered building located along Pasay Road in Makati, Philippines. It is one of the most prominent landmarks in Metro Manila and is currently the country’s fourth tallest building. The building houses several shops, restaurants and offices that cater mainly to foreign companies doing business in the Philippines.

– SERVICES –

Check Payables : The agency’s payables or obligations to its creditors can be made through the issuance of modified disbursement system checks or government checks. These checks are usually issued after the approval of related documents.

Collection of Payments for Accreditation and Training/Fees/Bid Documents : All payments for the various services and activities of the Department of Tourism, including the accreditation and training, must be made in cash or check. These can be made through the following procedures: Order of Payment from the Accounting Division or the Accreditation Office.

Endorsement for Special Investor’s Resident Visa : -The service of the DOT endorsement saves you time and money because it gets you a resident visa without having to go back to your home country. You will be able to travel in and out of the Philippines with no problem as long as your visa is valid.

Endorsement of Tourism Development Project to the Board of Investments : The DOT endorsement of a tourism development project to the BoI is an essential step in getting a visa for your foreign investor. The BoI will help you decide which projects are eligible for investment by foreigners and how much money can be invested. If approved, you will get a certificate of investment eligibility that shows that the project has been approved. This document must be submitted with all other documents when applying for your visa at the Philippine embassy or consulate in your home country.

Endorsement for Tourism Road Infrastructure Program (TRIP) Proposal : The DOT also has a Tourism Road Infrastructure Program (TRIP), which is designed to improve the country’s tourism infrastructure through the construction of roads, bridges and flyovers. If you have a TRIP proposal and need an endorsement from the DOT for funding purposes, you will have to submit your proposal in person at any DOT office or send it via mail. The application form can be downloaded from the DOT website.

External Communications Handling : If you are a foreign company that wishes to set up an office in the Philippines, you will have to register with the SEC as an External Communications Handling (ECHC) agent. This is a requirement under Republic Act No. 1067 or the Securities Regulation Code of 2000. Once registered, your company will be able to provide services in relation to foreign investment into the country and communications between investors and their local partners.

Freedom of Information (FOI) Requests : If you are a foreign company, you may have to deal with Freedom of Information (FOI) requests. These are requests for documents that can be made by anyone who is interested in obtaining information about the government’s activities and policies. The government can reject these requests if they relate to “classified” matters or if providing the requested information would pose a security risk.

DOT Internship Application : Students who are interested in working as an intern with the Department of Tourism can apply online or by walk-in applications. To be eligible, you must be a Filipino citizen, have finished at least one year of college education, and speak English fluently. The application process involves submitting your resume and cover letter outlining why you would like to work with the DOT.

Issuance of Certificate of Tax Withheld : To get a Certificate of Tax Withheld, you need to submit an application form and pay the required fees. The DOT will then issue a certificate for you within three working days. This document is proof that your taxes have been withheld from your payment.

LDDAP/ADA Payables : To get LDDAP/ADA payables, you have to register with the DOT and apply for a license. After that, you will receive a list of documents needed to complete your application. You will then submit these documents and pay the required fees in order to get a license from the department.

Maintenance of Databank of Property Offerings : You need to maintain the databank of property offerings, which will be updated as soon as a new listing is added or an existing one is changed. You are also responsible for ensuring that all information in this database is accurate and up-to-date.

Media Coverage Requests : The Department of Tourism has a procedure for providing media and communication support to its various offices. These include its regional offices and other tourism-related agencies.

Payment through Checks : The agency’s obligations or payments to its creditors can be made through the use of a modified disbursement system, which is also known as government checks. These checks are issued after the approval of various documents.

Processing of Application for Vacant Position : The HR process for the recruitment of internal and external candidates for vacant positions is carried out according to the requirements of the ORAOHRA. As of 2017, the deadline for filling up positions has been set at nine months.

Readily Available Photos, Videos, and/or Reports Requests : The Department of Tourism’s media and communications department is responsible for providing a variety of media and communication services to its various offices.

Statistics Technical Assistance : The procedure for approval of requests for statistical data related to tourism is established by the Department of Tourism. It allows employees and other individuals to request such data.

Technical Assistance to Local Government Unit for Tourism Development Projects : The procedure for approval of a local government’s request for assistance in developing tourism infrastructure is outlined in this document.

Video: Department of Tourism-Philippines INFOMERCIAL

Here is an infomercial discussing the overview and Governance Performance Task of the Department of Tourism.

The Department of Tourism is responsible for promoting the Philippines as a tourist destination and for overseeing the country’s tourism industry. The department is headed by a Secretary of Tourism, who is a member of the Cabinet.

The department is tasked with developing and implementing policies and programs to improve the competitiveness of the Philippines as a tourist destination. It is also responsible for promoting the country’s tourism industry, and for regulating the tourism sector.

The department has several key units, including the Tourism Promotions Board, the Tourism Infrastructure and Enterprise Zone Authority, and the Philippine Tourism Authority. These units work together to promote the Philippines as a tourist destination and to develop and implement policies and programs to improve the country’s tourism industry.

Frequently Asked Questions

1. what is the role of the department of tourism in the hospitality industry.

The responsibilities of field offices include overseeing the activities of their staff members and providing them with the necessary information to make informed decisions. They are also responsible for the classification and approval of hotels and restaurants.

2. Who are the officers of the Philippine Department of Tourism?

The Department of Tourism is headed by Secretary Bernadette Romulo Puyat. Her deputies are Assistant Secretary for Policy and Planning Benito Bengzon Jr. and Assistant Secretary for External Affairs Rene Tingzon.

3. What are the functions of the DOT?

The DOT’s main functions are to promote and develop the country’s tourism industry; formulate policies and programs that will attract tourists; coordinate with other government agencies, local governments and private entities in order to implement these policies; conduct research on tourism-related issues, and provide information about the Philippines’ attractions to foreign tourists.

4. What are some achievements of the DOT?

The DOT has successfully attracted more foreign tourists to the Philippines. In 2017, the country welcomed almost 10 million visitors—a record high since it began recording tourist arrivals in 1952. The DOT also launched several projects that support the Philippine tourism industry, such as the “It’s More Fun in the Philippines” campaign in 2012 and its website, VisitPhilippines.com; the creation of the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) in order to help develop tourism-related infrastructure; and the establishment of the Department of Tourism Academy (DOT Academy) to train local government officials, travel agents, and other stakeholders.

5. What are the roles and responsibilities of a tour guide?

Tour guides are responsible for providing travelers with information about the places they visit. They should also be able to manage groups and individuals, act as an intermediary between clients and local authorities (such as police officers), and make sure their clients have a memorable experience.

6. What steps should I take to become a licensed tour guide?

You should first make sure that you’re eligible for a tour guide license. You can apply for one at the Tourism Academy (DOT Academy) or the Department of Tourism (DOT).

7. Do I need a license to be a tour guide?

Yes. You will need to apply for a license from the Tourism Academy (DOT Academy) or Department of Tourism (DOT). What are the requirements for becoming a licensed tour guide? First, you must be at least 18 years old. Next, you should have completed a course on tourism in an accredited school or university. You should also pass the licensure exam and submit your application form with all necessary documents (including proof of citizenship).

8. Where can I apply for accreditation as a Tour Guide, Tour Escort or Tour Conductor in PH?

You can apply for accreditation at the Department of Tourism (DOT) or the Tourism Academy (DOT Academy).

9. How is my Tour Guide license printed and issued by the DOT?

Your license will be printed in a booklet form, which you can use as proof of your accreditation. The license is valid for one year from the date of issue and can be renewed upon submission of additional requirements.

10. Is there an expiration date on my Tour Guide license?

Yes. Your license will be valid for one year from the date of issue and can be renewed upon submission of additional requirements.

The Department of Tourism (DOT) is the government agency responsible for promoting tourism in the Philippines. It is under the Office of the President and led by Secretary Bernadette Romulo-Puyat. The DOT, which was established in 1959, promotes tourism through various programs and projects, including tourism promotions and marketing strategies, international trade fairs, grants to domestic and foreign travel agencies, airline companies and hotel chains, as well as airport improvements.

One of the biggest challenges facing the DOT is to increase international arrivals. In 2016, about 5 million tourists visited the Philippines; however, this number has yet been reached again since then due to political instability and other issues such as traffic congestion in Manila and increasing crime rates.

The DOT is also tasked with managing travel warnings issued by other countries against traveling to certain areas due to safety concerns or natural disasters. For example, travelers were advised against visiting Boracay Island after it was closed down due to environmental degradation caused by excessive tourism activities in 2018.

Filipinos, including OFWs, benefit from the work of the DOT by receiving more travel advice and tips from the agency’s website and social media accounts. This ensures that travelers are aware of the potential dangers and risks associated with traveling to certain places. The DOT also works closely with the Department of Foreign Affairs (DFA) to ensure that Filipinos abroad are protected from exploitation and abuse.

READ NEXT: PH Hailed as World’s Top Diving Destination, Intramuros Named Top Tourist Attraction

Contact Information

Address : IPO Building, The, 351 Sen. Gil J. Puyat Ave, Makati, 1200 Metro Manila Telephone Number : 0284595200 Website : http://www.tourism.gov.ph/ Facebook Page : https://beta.tourism.gov.ph/

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How Can Promoting Philippine Tourism Help Strengthen National Pride?

• by Amiel Pineda
• March 23, 2023 March 23, 2023

Tourism is an important aspect of the Philippine economy. It has been estimated that in 2019, tourists spent approximately Php 616 billion on their visits to the country, making it a major contributor to national income and employment. However, tourism does more than just offer economic benefits; it can also be used as a tool to strengthen national pride. This article will explore how promoting Philippine tourism can help promote national pride through stimulating local economies, creating opportunities for cultural exchange, and increasing appreciation for Filipino culture among foreigners.

Tourism plays an essential role in many countries’ economic growth and stability. Not only does it provide foreign currency inflows from international visitors, but it also stimulates domestic demand by providing jobs and generating purchasing power among those employed in the sector.

In the Philippines, these effects are especially pronounced: according to data published by the Department of Tourism (DOT), travel receipts accounted for 7 percent of total GDP in 2018 – a substantial contribution considering its importance as one of the largest industries across all sectors. Moreover, tourism creates business opportunities for small-scale entrepreneurs and offers job prospects which may not otherwise exist.

The second way that promoting Philippine tourism helps build national pride is by facilitating cultural exchange between locals and foreign visitors. When people visit another country they often seek out new experiences with an open mind – leading to greater understanding between different cultures while helping expose them to new perspectives or ways of life.

By encouraging travelers to engage with Filipinos in activities such as tours or homestays, there is potential for meaningful connections which could result in lasting positive impressions about both parties’ respective cultures and customs. Additionally, this type of direct contact allows Filipinos living abroad access back into their heritage which might have previously been inaccessible due to distance or cost barriers associated with returning home every year.

Definition Of National Pride

National pride is a complex emotion, rooted in the idea of loyalty and devotion to one’s nation. It can be expressed as an admiration for its culture, history, traditions or achievements. Understanding what national pride means is essential when discussing how it can help strengthen tourism in any country.

The Philippines has long been known as a popular tourist destination, boasting stunning landscapes, vibrant cities and some of the world’s most spectacular beaches. As such, promoting Philippine tourism could create opportunities to increase awareness of its rich heritage and vibrant culture among both domestic and international travelers.

This in turn would not only boost the economy but also foster feelings of patriotism and appreciation amongst citizens, which could ultimately lead to greater respect for their homeland both at home and abroad – something that could result in increased levels of national pride.

Benefits Of Tourism

The promotion of Philippine tourism can help to strengthen national pride in multiple ways. Firstly, it has the potential to generate increased revenue from tourists who visit and spend money on goods and services within the country. This influx of capital would then lead to economic growth, creating more job opportunities for citizens and improving overall standards of living.

Additionally, promoting Philippine tourism allows for cultural exchange between locals and visitors alike; this interaction enables visitors to learn about local customs and traditions firsthand whilst also allowing Filipinos to experience another culture which is both stimulating and enlightening.

Furthermore, the infrastructure necessary for a successful tourist industry – such as airports, roads, hotels etc.,– could be developed or improved upon with investment from the government or private companies; these enhancements are beneficial not only to foreign tourists but also residents who will benefit directly from improvements made in their everyday lives.

In sum, the promotion of Philippine tourism offers numerous benefits that have positive effects on society as a whole. It increases revenue through international visitor spending while simultaneously providing further employment possibilities and encouraging cultural exchange between different nations. Furthermore, development of infrastructure due to investments boosts quality of life in areas where they are implemented.

Current Status Of Philippine Tourism

The current status of Philippine tourism is astonishing. From being a virtually unknown sector prior to the 21st century, it has now become one of the most vibrant and dynamic industries in the country today. The tourism industry has experienced exponential growth over the past decade; with an increasing number of international tourists visiting annually, this trend is expected to continue into the future .

Tourism trends have shown that many visitors come from various countries around the world – including China, Japan, South Korea, Australia, United States and Europe. This indicates that there is huge potential for further tourism development in the Philippines. In addition, more domestic travellers are also beginning to explore their own country as well – something that contributes significantly towards strengthening national pride.

A broad range of factors have contributed to this remarkable transformation in Philippine tourism growth. These include improved infrastructure such as modern airports and roads; better access to information through online booking systems; increased promotion campaigns by private companies and government agencies; and investment in innovative activities and attractions designed specifically for tourists. All of which demonstrate how much progress has been made since its earlier days when only few people knew about its existence.

Strategies For Promoting Philippine Tourism

Philippine tourism has the potential to significantly boost national pride and create a sense of identity. To achieve it, strategies must be adopted that focus on creating awareness about the country’s attractions and promoting its vibrant culture. Tourism campaigns have been developed to attract international visitors and increase visitor numbers. These campaigns emphasize the diversity of activities available in the Philippines, from beaches and islands to historical sites, cultural festivals, natural wonders, and urban adventures.

Tourism advertising can also be used as an effective way to promote Philippine destinations both domestically and internationally. Advertising should highlight some of the unique experiences the nation offers such as diving spots or local festivals. Furthermore, there are many opportunities for local businesses to benefit from increased tourist traffic by providing services related to accommodation, transportation, food and entertainment.

This will help stimulate economic growth which could provide jobs for citizens while boosting their income levels. Additionally, when travelers see how welcoming Filipinos are they develop a greater connection with them which ultimately strengthens national pride amongst locals and foreigners alike.

Influencing Factors On National Pride

Promoting Philippine tourism can significantly help strengthen national pride. As the proverb says, “There is no place like home” and in this case it could not be truer. Tourist attractions such as beaches, monuments, parks, and historical sites serve to reinvigorate a sense of Filipino identity by celebrating its rich cultural heritage. Additionally, promoting these attractions through tourism marketing campaigns helps create an awareness about the beauty and diversity of the Philippines for citizens and visitors alike.

The economic growth that comes from increased tourist visits also plays an important role in enhancing national pride. The boost in revenue from outside sources allows governments to invest more resources into infrastructure development projects, improve public services such as healthcare or education, and provide employment opportunities for Filipinos both locally and abroad. All of this contributes to an improved quality of life which serves to further elevate feelings of patriotism among citizens.

When done properly with consideration for environmental preservation and sustainable practices, promoting Philippine tourism can have a positive impact on fostering greater levels of national pride. It offers new avenues for exploring Filipino culture while providing much-needed financial support to allow governments to better serve their people – two powerful means that together help reinforce a nation’s collective identity within itself as well as with other countries around the world.

Challenges To Increasing National Pride Through Tourism

Promoting Philippine tourism can indeed be an effective way to strengthen national pride in the country. However, there are certain challenges that must be addressed for this goal to be fully realized. The first challenge is finding ways to increase awareness of the nation’s attractions and history among domestic and international tourists. By effectively marketing Philippine tourism through various methods such as social media platforms and travel websites, more people from all over the world will become aware of the beauty and rich culture of the Philippines.

Another challenge relates to developing a sustainable tourism-promotion strategy that takes into account both economic growth and environmental protection. As tourist numbers continue to rise, it becomes increasingly important to ensure that development does not come at the cost of ecological degradation or cultural homogeneity. Through proper planning and implementation of responsible tourism initiatives, long term sustainability goals can be achieved while also strengthening national pride by showcasing what makes the Philippines unique on a global scale.

Long-Term Impact On National Pride

The long-term impact of promoting Philippine tourism can have a profound effect on the nation’s pride. By providing an opportunity to showcase the country’s culture and beauty, visitors will receive a positive impression that may result in increased national pride. The following are some potential impacts:

• Increased economic growth – Promoting tourism can boost the economy in many ways such as job creation, new business opportunities, foreign investments, and more money for infrastructure projects. This could lead to improved quality of life which is often associated with feeling proud of one’s country.
• Strengthening cultural identity – Showcasing unique aspects of Philippine culture through tourism campaigns will help locals connect with their heritage and history, potentially increasing feelings of patriotism and national pride.
• Exposure to international media – Positive coverage of the Philippines in international media outlets has the potential to increase awareness about Filipino culture overseas while also boosting domestic morale and self-esteem among citizens at home .
• Improved social cohesion – Through events like festivals or conferences organized by local communities, tourists may get exposed to different perspectives from other cultures leading to better understanding between people from all backgrounds and strengthening social bonds within the county itself. This further contributes to fostering unity amongst Filipinos and encourages them to take ownership over their own destiny as part of a larger collective – something that can add great value to national pride overall.

Frequently Asked Questions

How can the philippine government encourage more people to travel domestically.

The Philippine government can encourage more people to travel domestically by providing incentives and support services to tourists. The country is home to a vast array of natural beauty, from its pristine beaches, lush green forests, rugged mountain ranges and unique wildlife – all of which make it an ideal tourist destination.

To further entice domestic travelers, the government could offer holiday packages that include local attractions such as eco-tours for viewing endangered species or cultural tours to experience Filipino heritage sites. They could also provide subsidies for airfare and accommodations, as well as other forms of financial assistance to those who cannot afford their own travel expenses. Lastly, they should ensure adequate resources are allocated in order to provide tourist support services like transportation and lodging options.

These efforts would not only improve access to tourism spots around the Philippines but also help preserve them. Furthermore, it would give Filipinos more opportunities to explore their own country’s culture, history and natural wonders – thus promoting national pride:

• Visiting historical landmarks allows locals to gain a deeper understanding of their nation’s past;
• Exploring different regions gives new perspectives on what makes up this richly diverse archipelago;
• Connecting with fellow citizens during travels reinforces a sense of connection between individuals living within the same nation.

What Are The Potential Risks Associated With Promoting Philippine Tourism?

Promoting Philippine tourism has the potential to bring great economic benefit and national pride, but there are also risks that must be considered. When it comes to increasing domestic travel in the Philippines, government officials need to consider all possible outcomes of their promotion efforts. This includes evaluating the potential risks associated with promoting Philippine tourism.

When discussing these potential risks, it is important to consider issues related to national security, safety measures for tourists and locals alike, environmental impacts of increased tourist traffic, and cultural preservation or disruption.

• National Security: Increased tourism can lead to more people entering the country who may have malicious intentions. The government needs to ensure that appropriate border control policies are implemented as well as provide proper oversight during times when an influx of visitors is expected.
• Safety Measures: In order for tourism promotion initiatives to be successful they must include plans regarding how to best protect both tourists and local citizens from harm during peak travel seasons.
• Environmental Impact: With any increase in population density due to a surge in tourism numbers, there is bound to be an accompanying impact on natural resources and ecosystems within the area being visited. Therefore, strategies should be developed ahead of time that focus on limiting this type of negative effect before it becomes too large a problem.
• Cultural Preservation vs Disruption: Tourism often brings about changes in culture as travelers experience different customs than what is typical at home. Efforts must therefore be taken by those involved in developing promotional campaigns so that heritage sites remain intact while simultaneously allowing for new experiences for visitors without disturbing existing communities’ way of life.

Considering these potential risks helps governments make informed decisions about how best to promote Philippine tourism responsibly while minimising any adverse effects on its citizens or environment – ultimately leading towards stronger national pride through sustainable growth.

What Are The Most Effective Ways To Market Philippine Tourist Destinations?

The current H2 focuses on what are the most effective ways to market Philippine tourist destinations. In order for a successful promotion of tourism attractions, it is essential to identify appropriate marketing strategies. These strategies should be tailored specifically to the Philippine tourism industry in order to maximize its potential and attract more visitors.

When creating promotional campaigns, there are various approaches that can be used:

• Leveraging digital platforms such as social media or video streaming services to reach new markets;
• Employing influencers or celebrities who have large followings online;
• Developing creative content and branded experiences that showcase the uniqueness of each destination;
• Utilizing traditional methods including television commercials and print ads;
• Investing in innovative technology-based solutions like virtual reality tours and augmented reality games.

These tactics allow businesses within the Philippines’ tourism sector to broaden their customer base while strengthening brand recognition. They also enable them to capture data about consumer preferences which can then inform further promotions. Additionally, incorporating elements of Filipino culture into advertising will help create an emotional connection with customers and enhance national pride. Ultimately, by implementing comprehensive marketing plans, Philippine tourist destinations can achieve success through increased visitor numbers and improved revenue streams.

Is There A Correlation Between National Pride And Tourism In The Philippines?

Is there a correlation between national pride and tourism in the Philippines? This is an important question to consider given the country’s numerous tourist destinations and its potential for economic benefits. Tourism can be used as a tool to promote Philippine pride, which will not only benefit local communities but also help strengthen the nation’s identity.

The marketing of Philippine tourist destinations has long been seen as an effective way to increase awareness of the country’s culture, history and attractions. From Boracay Island to Cebu City, these places are often associated with Filipino values such as hospitality, resilience and resourcefulness. Through showcasing these locations on social media or through digital advertising campaigns, travelers from around the world can gain an appreciation of Philippine culture while having fun at the same time.

Additionally, promoting domestic travel within the country can further encourage people to explore different parts of their homeland – helping them develop a deeper connection with their own roots.

Aside from providing cultural enrichment, tourism in the Philippines offers tangible economic advantages. It generates income for businesses that provide accommodations and services like transportation; it creates jobs for locals who work in restaurants and hotels; it raises revenue for government agencies involved in protecting and managing natural resources; etc.

These factors could potentially contribute towards greater national pride among Filipinos by increasing financial stability throughout their home country. Furthermore, tourists may take away positive impressions after visiting various sites in the Philippines – leading other countries to recognize this Southeast Asian archipelago more favorably than before.

By leveraging strategic marketing strategies designed specifically for Philippine tourist destinations, both individual citizens and organizations have a chance to demonstrate their commitment to fostering stronger ties between global visitors and homegrown heritage.

A successful campaign could even result in increased investment opportunities due to heightened interest in the area – ultimately strengthening the economy while boosting feelings of patriotism amongst those living here too. All-in-all, it appears clear that there exists a strong relationship between national pride and tourism when looking at how they interact within this particular context – one which should continue being explored by policymakers going forward into 2021 and beyond.

What Are The Economic Benefits Of Promoting Philippine Tourism?

Philippine tourism is a major industry, generating economic benefits for the country through increased employment opportunities and revenue. The economic impact of tourism in the Philippines can be seen in various sectors such as transportation, hospitality, recreation and entertainment. This article looks at some of the positive economic effects that promoting Philippine tourism has on the economy.

Firstly, increased tourism leads to more jobs being created within the Philippine tourism industry. This provides people with greater job security and better wages than they would have been able to get otherwise. Additionally, it helps to reduce poverty levels by providing those living in rural areas with an income source other than subsistence farming or fishing. Secondly, foreign tourists spend money while visiting which directly contributes to the national GDP.

Furthermore, this spending stimulates domestic consumption leading to further economic growth. Thirdly, increasing numbers of visitors encourages private businesses such as restaurants and hotels to invest more into their services resulting in improved quality offerings for locals and visitors alike. Lastly, tourist arrivals bring important foreign currency into the country’s coffers which can then be used for development projects throughout the nation.

The promotion of Philippine tourism has thus proven to be beneficial not only economically but also socially and culturally as well; creating new opportunities for citizens whilst simultaneously exposing them to different cultures from around the world. Through these efforts, countries are able to become more competitive players both domestically and internationally – having a lasting effect on Filipino pride across generations.

The promotion of Philippine tourism has the potential to be a great benefit to its citizens and economy. Tourism can bring economic growth, heightened national pride, and increased cultural awareness.

A recent survey found that over 50% of Filipinos felt more proud after visiting their own country’s tourist destinations in comparison with foreign ones. This statistic highlights how important it is for the government to promote these places within their nation’s borders as this could help foster an increase in patriotism among its citizens.

In addition to improving national pride, promoting Philippine tourism also brings about many economical benefits. Increased tourism can lead to job creation, infrastructure development, and improved standards of living for local communities. Furthermore, tourists from outside countries can act as ambassadors for Philippines culture by providing insight into what makes the country unique.

Overall, it is clear that the promotion of Philippine tourism can have a range of positive effects on both individuals and society at large. It is essential that the government takes steps necessary to make sure all Filipino people are made aware of domestic travel opportunities so they may reap its many rewards.

#TravelThrowback: Philippine tourism slogans and campaigns through the years

By Kara Santos Published Aug 30, 2022 2:10 pm Updated Aug 30, 2022 3:13 pm

Slogans play a large part in promoting a travel destination and attracting tourists not only within the country, but all over the world.

Just think of "Incredible India," "Amazing Thailand," and "Malaysia, Truly Asia." These slogans immediately bring images of the destinations to mind. Some country’s tourism slogans are just so timeless and have great recall value that tourists know exactly what to expect.  

For the past 10 years, the Philippines has been using “It’s More Fun in the Philippines” as its main tourism slogan. But with a new administration in place this year, the campaign could soon change. 

In a report by PhilStar.com earlier this month, current Tourism Secretary Christina Frasco said that the Department of Tourism (DOT) was considering replacing the slogan with a new one anchored on making the Filipino brand more “distinct.”

The tourism chief said the new branding campaign will “take into consideration the change in circumstances, citing that amid the COVID-19 pandemic, people are now in search for substantial and immersive experiences anchored on cultural experience.”

While the tourism agency is still brewing up a new campaign, since travel borders are reeopning, now seems like a good time to take a look back at some of the hits and misses in tourism marketing of the Philippines.

The country has had its fair share of different promotional slogans through the years. A Wall Street Journal article published in 2001 pointed out that for years, the country struggled to find a catchy slogan. The report cited campaigns in the past including "Philippines: Where Asia Wears A Smile," " Fiesta Islands Philippines ," "Rediscovery Philippines" and the almost-apologetic "Consider the Philippines." 

In an official proclamation, then-president Cory Aquino declared 1989 as the Philippine Fiesta Year. A national council was also created to promote the country as the Fiesta Islands of 1989. 

However, it was two decades ago when one of the most memorable slogans in local tourism was born.

WOW Philippines (2002)

WOW Philippines was used as the campaign and tagline for tourism from 2002 to 2010. The tagline, which had the sub-slogan "More Than the Usual” was conceptualized by then Department of Tourism secretary Richard "Dick" Gordon in 2002 under the term of Gloria Macapagal-Arroyo. 

The promotional campaign was reportedly based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization, which aimed to encourage overseas Filipinos to visit tourism destinations in their home country. The slogan was also an attempt to rebrand the Philippines to highlight tropical white-sand beaches and diverse attractions to counter the country's negative portrayal in the media due to political instability and conflicts during those times.

The logo, which used mainly primary colors of red and blue, incorporated unique elements of Philippine culture including a jeepney and festival mask, as well as a sun, coconut tree, diver and boat to reflect the tropical beaches and landscapes. 

WOW actually doubled as an acronym, referring to several different aspects about Philippine travel including “Wealth of Wonders” (tourist attractions), “Warm Over Winter” (beaches), “Wild Over Water”(water-based adventures), and “Wacko Over Wildlife” (for the country’s rich indigenous flora and fauna), among others. 

The WOW Philippines campaign was considered highly successful and managed to put the Philippines on the world tourism map for the first time. Incidentally, the former tourism secretary also used "WOW Dick" as his campaign slogan when he ran for senator, banking on the campaign's popuilarity. 

Pilipinas Kay Ganda (2010)

Pilipinas Kay Ganda (which literally translates to "Philippines, So Beautiful") was a short-lived campaign launched by DOT back in 2010 which (thankfully) failed to take off. Initially aimed to replace the WOW Philippines campaign, the logo and branding used similar colors and elements as the former logo including a sun and coconut tree (with a smiling face), a tarsier, and wavy lines to signify the beach and tropical island vibe. 

Unfortunately, the slogan and associated logo received a lot of flak from the Filipino public when it was first released, prematurely to the public, according to the advertising agency Campaigns & Grey, which supervised the design. A controversy arose because the logo bore a similar look to the logo of the Polish tourism campaign, Polska in terms of style, colors and font design used. 

The widespread criticism led to the eventual scrapping of the new slogan by no less than President Benigno “Noynoy” Aquino III and the resignation of the country's then-Tourism Secretary, Alberto Lim.  

It’s More Fun in the Philippines (2012)

In 2012, the DOT started a brand new campaign that aimed to brand the Philippines as the perfect destination for beach bums and dive lovers. The slogan "It's More Fun in the Philippines" was conceptualized with the help of BBDO Guerrero and Proximity Philippines under then Tourism Secretary Ramon Jimenez Jr., an advertising executive.

The punchy slogan aimed to show what sets the country apart from others in terms of the “fun factor” and entice foreign visitors to visit our shores. The colorful logo showed recreated the Philippine map in a textile type weave, while the official AVP highlighted the diverse islands, beaches, tourist sites, festivals and food of the country. The visuals, set to fast-paced music, were dynamic and exciting and highlighted the unique aspects and culture of the country that adventurous foreign tourists could look forward to.

The “More Fun” slogan caught on and became wildly popular with Pinoy users submitting their own photos and reasons why the Philippines was "more fun" with the help of an online meme maker. The user-generated ads that channeled the pride of millions of Filipinos managed to gain a lot of traction in promoting the country overseas, resulting in higher tourist arrivals for the country. 

The Tourism Promotions Board also collaborated with world renowned artist and Philippine Tourism Ambassador Apl.de.Ap for one of the promotional campaigns.

Under this campaign, from 2011 to 2016, tourist arrivals and revenues almost doubled, and the Philippines improved 20 places in a tourism competitive index among nations.

Experience the Philippines (2016)

In 2016, there were talks that the “It’s More Fun” slogan would be replaced to reflect then President Rodrigo Duterte’s goal to institute reforms in the country.

At one point, former tourism secretary Wanda Teo planned to scrap the campaign in 2017 and replace it with “Experience the Philippines,” a more emotional approach that aimed to tug at the heartstrings of viewers. The minimalist logo retained the monochomatic colors in the Philippines text and a smaller "It's more fun in the Philippines" tagline in a smaller white font right below.

Right in time for Philippine Independence Day, the Department of Tourism l aunched the TV commercial "Sights" produced by McCann Worldgroup Philippines which featured a Japanese retiree wearing a tourist hat and dark glasses named M. Uchimura touring the different destinations in the Philippines. The ad, which eventually revealed that the retiree was visually-impaired, ended with a voice-over saying, “here, you don’t have to see the sun to discover radiance. You don’t have to see colors to experience vibrance. You don’t have to see smiles to know you are safe.” 

At the time, the campaign drew mixed reactions on social media, with many netizens skeptical about promoting the Philippines as a PWD-friendly destination, and pointing out all the negative events happening around the country. Netizens were also quick to draw comparisons to the “Rediscover South Africa” advertisement, which shared a similar concept and plot twist, and criticize the campaign's lack of originality.  

It’s More Fun in the Philippines / More Fun Awaits (present)

Bernadette Romulo Puyat decided to retain the “More Fun” campaign when she was appointed DOT chief mid-2018. However, the former logo was given a slight makeover and got refreshed with a custom-made Philippine-inspired font called Barabara, inspired by lettering seen on jeepneys. The Philippine map logo got simplified with just a few lines. 

The new design was said to be more “rooted in traditional motifs and colors” while the new logo was inspired by local woven textiles, and is considered as the “core of a fresh graphic identity system” symbolizing the DOT’s fun, contemporary, and more sustainable offerings.

During the pandemic era when travel borders were closed, DOT also launched its "More Fun Awaits" campaign with the same look to promote newly-developed products and packages featuring different activities, experiences, destinations and attractions for tourists to discover and enjoy in the country once it's safe to travel again.

The new ads were notably not as fast-paced and frenetic as the earlier “It’s More Fun” ads, and highlighted mainly the outdoor attractions and safety and health protocols of travel during the new normal.

Which of these tourism slogans is your favorite? Do you think it's time for another tourism campaign makeover now that travel borders everywhere are starting to reopen?

TAGS: travel tourism Tourism slogans

Kara Santos

Kara Santos is a freelance writer and photographer based in Manila. Her blog at www.traveling-up.com is where she writes about travel, motorcycling, and food trips.

What is Department of Tourism? A Comprehensive Overview

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The Department of Tourism (DOT) functions as the executive department of the Philippine government, with a critical responsibility for regulating the nation’s tourism industry. 

Its primary objective is to promote the Philippines as an appealing and captivating tourist destination on the global stage.

Serving as the primary planning, implementing, and regulatory government agency , the Department of Tourism (DOT) is specifically entrusted with the development and promotion of the Philippine tourism industry, encompassing both domestic and international initiatives.

DOT Job Opportunities:

Discover rewarding career opportunities within the Department of Tourism. Explore diverse roles that contribute to the growth and promotion of the Philippine tourism industry. 

Check out the current job openings listed below or explore more opportunities across various government agencies.

Note: Click on the job title to access detailed job descriptions and find instructions on how to apply. Your journey to a fulfilling career in tourism awaits!

Department of Tourism History:

In 1950, the private initiative known as the Philippine Tourist & Travel Association was established with the aim of promoting the Philippines as a key travel destination. 

In 1956, the Board of Travel and Tourist Industry was formed by Congress. Following the Integrated Reorganization Plan in 1972, enacted through Presidential Decree No. 2, the Department of Trade and Tourism was founded, reorganizing the existing Department of Commerce and Industry. 

As part of this reorganization, the Philippine Tourism Commission was established under the unified Trade and Tourism Department to oversee the development of the tourism industry for economic benefit.

In 1973, President Ferdinand Marcos elevated the status of tourism by creating a separate cabinet-level Department of Tourism (DOT), dividing it from the Department of Trade and Tourism. 

Within the newly formed Department of Tourism, the Philippine Tourism Authority (PTA) and the Philippine Convention Bureau (PCB) were established. 

The Department of Tourism was later renamed the Ministry of Tourism in line with the government’s shift to a new form of governance according to the 1973 Constitution.

In 1986, under Executive Order Nos. 120 and 120-A signed by President Corazon Aquino, the Department of Tourism underwent reorganization. 

The Convention Bureau was rebranded as the Philippine Convention and Visitors Corporation, and the Intramuros Administration, previously under the defunct Ministry of Human Settlements, was attached. 

The culmination of the country’s centennial celebration of independence from the Spanish Empire in 1898 saw the Department of Tourism playing a significant role in 1998.

Initiating a successful tourism promotion project, WOW Philippines, in 2003 under Secretary Richard J. Gordon marked a milestone for the Department of Tourism. 

The most recent advancements in the Philippine tourism industry occurred with the passage of Republic Act No. 9593, known as the ‘Tourism Act of 2009.

“The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector.”

“To develop a globally competitive, environmentally sustainable and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income thereby contributing to building a foundation for a high trusted society.”

Organization Structure of the Department of Tourism (DOT)

The Department of Tourism (DOT) plays a pivotal role in shaping and promoting the Philippine tourism landscape. 

The department is headed by the Secretary of Tourism (Philippines), overseeing a hierarchical structure with key leadership positions. 

The leadership team includes four undersecretaries and assistant secretaries, each entrusted with specific portfolios. 

Undersecretaries:

1. Undersecretary for Administration and Finance

2. Undersecretary for Public Affairs, Communications & Special Projects

3. Undersecretary for Tourism Development Planning

4. Undersecretary for Tourism Promotions

5. Undersecretary for Tourism Regulation Coordination & Resource Generations

Assistant Secretaries:

1. Assistant Secretary for Administration and Special Concerns

2. Assistant Secretary for Public Affairs, Communications and Special Projects

3. Assistant Secretary for Product and Market Development

4. Assistant Secretary for Tourism Regulation Coordination & Resource Generation for Metro Manila Cluster

5. Assistant Secretary for Tourism Regulation Coordination & Resource Generation for Luzon and Visayas

Bureaus and Offices of the Department of Tourism (DOT):

The Department of Tourism (DOT) operates seamlessly through a well-structured framework comprising various bureaus and offices. 

Each entity within the department plays a unique and crucial role in fulfilling its mission to promote and develop the Philippine tourism industry. 

Below is an overview of the specialized Bureaus and Offices that collectively contribute to the dynamic operations of the Department of Tourism.

• Bureau of Domestic Tourism Promotions and Information
• Bureau of International Tourism Promotions
• Office of Product Development
• Office of Tourism Coordination
• Office of Tourism Development Planning
• Office of Tourism Information
• Office of Tourism Standards

Agencies of the Department of Tourism (DOT)

Meet the members of the “Department of Tourism Family” – a group of agencies attached to the Department of Tourism (DOT) that work hand in hand to enhance and promote Philippine tourism. 

Each agency has a unique role in contributing to the overall success of the Department of Tourism mission. 

• Tourism Promotions Board (TPB)
• Intramuros Administration (IA)
• National Parks Development Committee (NPDC)
• Tourism Infrastructure and Enterprise Zone Authority (TIEZA), formerly Philippine Tourism Authority (PTA)
• Duty-Free Philippines Corporation (DFPC)
• Nayong Pilipino Foundation (NPF)
• Philippine Retirement Authority (PRA)
• Philippine Commission on Sports Scuba Diving (PCSSD)

These agencies make up the “DOT Family,” working together under the supervision of the Secretary to coordinate programs and policies for the betterment of Philippine tourism.

Conclusion:

In conclusion, the Department of Tourism (DOT) stands as the driving force behind the promotion and development of the Philippine tourism industry. 

With a rich history and a commitment to excellence, the DOT plays a pivotal role in showcasing the beauty and allure of the Philippines on the global stage. 

The structured organization, highlighted by the Secretary of Tourism and a dedicated team of undersecretaries and assistant secretaries, ensures effective leadership and strategic planning.

The historical journey, marked by significant milestones such as the creation of the Department of Tourism in 1973 and the impactful WOW Philippines campaign in 2003, reflects the department’s dedication to elevating the tourism sector.

The organizational structure, featuring specialized bureaus and offices, underscores the DOT’s comprehensive approach to promoting and regulating the tourism industry. 

Each entity within the department plays a crucial role in achieving the overarching mission, contributing to the dynamic operations that define the Department of Tourism.

As the DOT continues to evolve and adapt to the changing landscape of the tourism industry, it remains a beacon for those seeking fulfilling careers and for travelers eager to experience the unparalleled beauty and hospitality of the Philippines. 

The future holds exciting possibilities for the DOT, as it continues to shape the narrative of Philippine tourism on both domestic and international fronts.

Frequently Asked Questions (FAQs)

• What is the Department of Tourism (DOT)?

The Department of Tourism (DOT) is the executive department of the Philippine government responsible for regulating and promoting the nation’s tourism industry. 

Its primary goal is to showcase the Philippines as an attractive and captivating tourist destination globally.

• What are the main functions of the DOT?

The DOT serves as the primary planning, implementing, and regulatory agency for the development and promotion of the Philippine tourism industry, encompassing both domestic and international initiatives.

• How can I explore job opportunities within the Department of Tourism?

Discover fulfilling career opportunities within the DOT by checking the current job openings listed on above. 

Explore diverse roles contributing to the growth and promotion of the Philippine tourism industry.

• What is the history of the Department of Tourism?

The DOT’s roots trace back to 1950 with the establishment of the Philippine Tourist & Travel Association. 

Over the years, it underwent several reorganizations, leading to its current status as a vital department focused on tourism development.

• What is the mission of the DOT?

The mission of the DOT is to encourage, promote, and develop tourism as a major socio-economic activity, generating foreign currency and employment while spreading the benefits of tourism to both the private and public sectors.

• What is the vision of the DOT?

The vision of the DOT is to develop a globally competitive, environmentally sustainable, and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income.

• Can you explain the organization structure of the DOT?

The DOT is headed by the Secretary of Tourism, supported by undersecretaries and assistant secretaries overseeing specific portfolios. 

The department operates through various bureaus and offices, each playing a unique role in promoting and developing Philippine tourism.

• What are the key bureaus and offices within the DOT?

The DOT operates through bureaus such as Domestic Tourism Promotions and Information, International Tourism Promotions, and various offices including Product Development, Tourism Coordination, Tourism Development Planning, Tourism Information, and Tourism Standards.

• Which agencies are part of the “DOT Family”?

The “DOT Family” includes agencies attached to the DOT, such as the Tourism Promotions Board (TPB), Intramuros Administration (IA), National Parks Development Committee (NPDC), Tourism Infrastructure and Enterprise Zone Authority (TIEZA), Duty-Free Philippines Corporation (DFPC), Nayong Pilipino Foundation (NPF), Philippine Retirement Authority (PRA), and Philippine Commission on Sports Scuba Diving (PCSSD). 

Each agency plays a unique role in enhancing and promoting Philippine tourism.

• How has the Department of Tourism evolved over the years?

The Department of Tourism has undergone significant evolution since its inception in 1950. 

It started as a private initiative, and through legislative changes and reorganizations, it became a separate cabinet-level department focused on promoting and developing the Philippine tourism industry.

Disclaimer:

The Philippine Go does not collect fees and is not a hiring agency, nor is it related to any hiring agency for employment abroad.  All information contained here is solely for informational purposes and rightfully belongs to its rightful owner.  Attached in the last section of the content are references for further verification, if needed. Read more

• Department of Tourism (Philippines) Wikipedia. (n.d.). Retrieved from [ https://en.wikipedia.org/wiki/Department_of_Tourism_(Philippines) ]

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Bolstering Philippine tourism as it bounces back

By Chelsey Keith P. Ignacio , Special Features and Content Senior Writer

Travel plans were put on hold amid the border closures and limited mobility prompted by the pandemic. But as restrictions ease and places reopen last year, many travelers are now pumped to get packing. The recovery of tourism, therefore, is taking off. So what lies ahead for the industry this year?

From optimism towards tourism to initiatives to strengthen the industry, tourism leaders and players explored “Further Rebounding the Philippine Tourism Sector” during the BusinessWorld Insights online forum on May 3.

The Philippines has welcomed over 1.8 million international arrivals in the first four months of 2023, according to the Department of Tourism (DoT) Secretary Christina Garcia Frasco. This already surpassed DoT’s target of 1.7 million for last year, which the country also exceeded with 2.65 international arrivals logged in 2022.

“For 2023, the projections of the DoT are that we would be able to usher in no less than 4.8 million in international arrivals. And we fully anticipate the 100% recovery of domestic tourism this year, meaning no less than 122 million domestic trips,” Ms. Frasco said.

“We are very confident of being able to accomplish our goals and that I consider to be our baseline, not our ceiling,” she added.

Hotels and restaurants are now also serving more people, according to Robert John Horrigan, general manager of Acacia Hotel and vice-president for Hotel Division of the Hotel and Restaurant Association of the Philippines (HRAP).

“With the HRAP, we’ve seen our occupancies go higher and our average daily rates; in our restaurants, we have more and more diners. So it is here, revenge travel and tourism is back,” he said.

Maria Suzette Geminiano, corporate marketing manager of Hotel Sogo, meanwhile expressed her bullishness over the path ahead for the country’s tourism.

“We still remain optimistic about the future of Philippine tourism. And by implementing the right measures and working together, we can further rebound and emerge as stronger tourism industry,” she said.

Ms. Geminiano also observed three angles in the changed behavior among travelers in the course of the pandemic.

These behaviors included revenge tourism among several people, with their eagerness to have relaxation and recreation driving them to book many travels; fear of the virus, which would push some people to choose a specific location to stay in; and spending more time with families or loved ones, after some people experienced losing someone during the pandemic.

“These three experiences or behaviors will all still drive us to the improvement of our tourism,” Ms. Geminiano said.

Philippine Travel Agencies Association (PTAA) President Patria T. Chiong also said they are “very optimistic and enthusiastic” now as they are launching events, travels, and tourism, as well as promoting the Philippines as a tourist destination domestically and internationally.

Ms. Chiong especially promoted other parts of the country among Filipino travelers. “We should not only promote Manila because Manila is already congested to our international travelers, but also promote the other cities,” she said.

“We not only have Manila as a tourist destination, but we also have Cebu, Davao, Siargao, and other destinations in the Philippines. As all of us know, the Philippines is an archipelago and we have more than 7,000 islands and we cater to all types of tourists,” she added.

Ms. Chiong also considered word-of-mouth advertising as the best way to persuade friends and family members to travel to one’s preferred tourist destinations in the country.

Additionally, she highlighted that Filipinos should help each other and promote the country to foreign people abroad.

“That’s what I do every time I go abroad. I inform my foreign friends, ‘Come and visit us and I’ll show you around.’ If all Filipinos could do that — or let’s just say half of us, that is already 55 million — it would be easy to achieve the target of DoT,” she said.

Infrastructure

HRAP’s Mr. Horrigan hoped Philippine tourism’s gross domestic product to reach 20%, similar to its neighboring countries Malaysia and Thailand. For this matter, he said, the key is infrastructure.

“The World Travel and Tourism Council were talking about the Philippines. We have the best beaches, the best people, but they were talking about infrastructure. And so that’s one area that we lacked, meaning international airports,” he shared.

Yet, he said that HRAP is excited about the creation of more international airports, such as the Bulacan International Airport and the Sangley Airport in Cavite.

“A lot of countries have issues with manpower, their beaches are not as nice. We actually have them all. So it’s really infrastructure, which the government is working on right now,” he said.

Key strategies

For the government’s part, connectivity, convenience, and equality are the three key strategies in going about implementing its vision of “establish[ing] a tourism industry that is anchored on Filipino culture, heritage, and identity, which aims to be sustainable, resilient, and competitive in order to transform the Philippines into a tourism powerhouse in Asia,” DoT’s Ms. Frasco said.

Among the government’s initiatives for connectivity is negotiating for more flights not only coming into key destinations but also to lesser-known destinations.

“We have also looked into the maximization of our secondary gateways, looking to expand flights out of our Metro Manila airport into our secondary airports such as Clark, Cebu, Davao International Airport, and the like,” Ms. Frasco said.

And to provide convenience to tourists, the Tourism Secretary said they are setting up tourism information booths throughout the country. The government is also developing a Tourist Life Cycle app and a tourist call center.

Meanwhile, equality meant ensuring that “no destination is left behind in the development of tourism in the country,” said Ms. Frasco. Thus, she said the government is looking into different tourism portfolio, seeking to make the Philippine experience known to the world. This would include festivals, foods, and products of local artisans and makers.

Sustainable tourism

As tourism is expected to get back on track, several destinations in the Philippines would be flocked by Filipino and foreign travelers. But would this affect the environment?

Tourism could cause problems to the environment such as pollution. To ensure that the environment would not be damaged by the surge of tourists in different destinations, the respective local government units (LGUs) have a critical role to play.

“The government has to step in because privately, we cannot control the number of arrivals,” PTAA’s Ms. Chiong said. “The government has to impose restrictions and strict rules to be followed.” And LGUs, she added, should support DoT’s initiatives.

Ms. Frasco of DoT also said that policies on sustainable development serve no purpose if unable to be put in place with LGUs’ cooperation.

Sustainable tourism is “the bedrock of tourism development” under the current administration and is the umbrella of policies established under the National Tourism Development Plan, according to Ms. Frasco.

She also mentioned the proposal for forming a National Sustainable Tourism Council, which would be composed of the Department of the Interior and Local Government, the Department of Environment and Natural Resources, and other related government agencies.

“So it’s a whole-of-government and whole-of-nation approach as far as ensuring that we’re able to institute policies that ensure the longevity of the destination, and to ensure also that we encourage our tourists to leave the destination better than when they found it,” she said.

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SPOTLIGHT ON REGIONS LESS TRAVELED | Travel expo 2024 highlights hidden gems, local tourism revival

• Justine Xyrah Garcia
• September 14, 2024
• 4 minute read

After years of standstill, the Philippines is now back to reignite the flames of local tourism.

From the rugged cliffs of Batanes to the pristine waters of Tawi-Tawi, the recently concluded Philippine Travel Mart 2024 was a journey across the archipelago—connecting potential tourists to the country’s most captivating destinations.

Held last September 6, the Philippine Tour Operators Association’s (PHILTOA) event brought together industry leaders, travel enthusiasts, and government leaders to celebrate and promote the country’s rich and diverse offerings. 

The 35th travel mart centered around the theme “Love the Next Gen Tourism,” which emphasized the importance of embracing a new era in the industry. This reflected PHILTOA’s mission to drive innovation while staying true to its core goal of introducing the country’s gems to a wider audience.

With the Philippines recovering from the economic setbacks brought by the COVID-19 pandemic, Department of Tourism Secretary Christina Frasco said that PHILTOA’s travel expo could serve as a gateway for the 17 regions to be explored.

“[Philippine Travel Mart] has become a vital platform to showcase our diverse tourism offerings to the world, attract both trade and consumer markets, and reinforce our position as a top travel destination,” Frasco said during her keynote speech. 

To support this revival, the expo featured hundreds of exhibitors offering tour packages, special discounts, and even exclusive deals on flights, sea fares, and accommodations.

These incentives were not just about getting travelers back on their feet; they also served as an attempt to fuel local economies and create more jobs for Filipinos.

“Tourism remains a key pillar of the economy… Among the economic benefits is the creation of 6.21 million jobs within the sector, which supports livelihoods for millions of Filipinos nationwide,” Frasco explained.

Frasco added that by promoting domestic traveling, the Philippines can continue its financial rebound and reinstate its competitiveness on the global level.

But aside from strengthening tourism for the country’s renowned destinations, the 35th travel expo also gave a platform on regions that are often overlooked yet brimming with untapped potential.

Discovering BARMM

Over the three-day expo, the Bangsamoro Autonomous Region of Muslim Mindanao (BARMM) captured the attention of the public. 

It is once viewed as a place dominated by fear and political unrest. But now, the region is ready to overcome the outdated stigma and invite people to discover their rich culture.

In an interview with BusinessMirror , Ministry of Trade, Investments, and Tourism Director General Rosslaini Alonto shared how events like PHILTOA’s travel mart have become a vital stage for regions like BARMM to showcase their potential.

“This is one platform we always look forward to every year because here, we can finally showcase that the old notion about BARMM isn’t true anymore—it’s not true that there are always travel advisories and no one visits,” Alonto said.

Gone are the days when Muslim Mindanao should be treated as a region to be completely avoided. Thanks to the continuous peace talks and government initiatives, anyone is now free to explore the region at any time of the day.

“Before, we couldn’t go out past 6 o’clock. It was like there was a curfew across the whole region. But now, you can travel 24 hours in and out of BARMM,” the director general proudly shared.

“Back then, it was dangerous to travel on our main highway. But now, our bus company operates 24 hours,” Alonto added.

Ever since BARMM began actively promoting itself at the travel expo, it has seen a steady increase in its number of visitors. Just last year, the local government welcomed 604,585 local visitors and 350 foreign tourists—a promising sign of growing public attention.

This year is expected to surpass those numbers. As of June, BARMM had already attracted half a million visitors.

The tales of Marawi

In addition to promoting Muslim Mindanao’s crystal clear waters, breathtaking mountains, and diverse culture, its local government also aims to share the stories of resilience and recovery from the Marawi siege.

The five-month-long armed conflict in 2017 not only deeply affected the region’s infrastructures and people, it also became a poignant chapter in BARMM’s recent history.

“The resilience of the people and their social cohesion were truly remarkable. Muslims and Christians really protected each other, many even sacrificed their lives to protect their neighbors,” Alonto said.

Today, visitors to BARMM have the opportunity to engage with this history through guided tours of Marawi. These tours provide a unique and personal perspective on the siege, as survivors and local guides share their journey from destruction to cohesion. 

“Sustaining peace and promoting social cohesion through tourism will, in turn, generate economic opportunities for the local community,” the director general said, when asked how the community can reap through this initiative.

Alonto emphasized that supporting BARMM through tourism goes beyond mere visits. Like what the tourism department suggested, local tourism has the power to empower communities and help people become self-sufficient.

“When more people visit Bangsamoro, it creates numerous job opportunities… That’s why we are really hopeful that events like PHILTOA will attract more tourists and further support our community’s growth,” she said.

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• BusinessMirror

Want to build a resort in Boracay? Call Ramon Ang

• September 12, 2024

The Japan Agenda: The premium travel blueprint journey through Nagoya and beyond

• September 11, 2024

No facilities for Taylor Swift concert–DOT official

• September 10, 2024

The Ascott Limited celebrates nine years of trusted service excellence with the World Travel Awards

RSA to ‘pray’ for corrupt officials at airport

SHERATON CEBU MACTAN RESORT | Claiming global presence thru its native charm

• John Eiron R. Francisco
• September 9, 2024

Unmatched Filipino warmth and MICE capabilities fuel Philippines’ top tourism ranking

MICE to have you again

• Francine Y. Medina

Twin Lakes Hotel shines as Tripzilla’s Business Star

Travel trade events do brisk business selling the PHL

OP opens Baguio Mansion House to public; museum seen to ‘unify’ people

• Samuel P. Medenilla

Vietnam puts spotlight on sustainable tourism in ITE HCMC 2024 trade show

Discover South Korea like never before with Korea Travel Festival 2024

• Ginger Franz S. Ocampo
• September 8, 2024

PARADISE OF THE PACIFIC | How to get the most of Hawaii on a budget

• Charo Logarta
• September 7, 2024

‘A Disney Christmas’ at Hong Kong Disneyland Resort brings first-ever snowy Christmas to World of Frozen

Klook Protect survey exposes travel insurance gap among one-third of Asian adventure seekers 

DOT, DOST ink agreements on science-based innovations to boost PH tourism

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