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Taiwan Tourism Bureau is now known as Taiwan Tourism Administration

Friday, September 22, 2023

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Wed, Jun 07, 2023 page3

New tourism agency to boost taiwan’s image.

• By Shelley Shan / Staff reporter

More resources and personnel can be devoted to marketing Taiwan as an international tourist destination after the Tourism Administration is officially established on Sept. 15, Minister of Transportation and Communications Wang Kwo-tsai (王國材) yesterday told a tourism forum in Taipei.

The legislature has passed a bill to upgrade the Tourism Bureau to the Tourism Administration, Wang said.

The timing of the new agency’s establishment is “perfect,” as the nation’s borders have completely reopened, he said.

Front, from left, Premier Chen Chien-jen, President Tsai Ing-wen and Minister of Transportation and Communications Wang Kwo-tsai attend an event to mark World Bicycle Day in Taichung on Saturday.

“As of Monday, 2.25 million international tourists had visited Taiwan so far this year, which is a big leap toward the goal of attracting 6 million international tourists the Tourism Bureau has set for the whole year,” Wang said.

“The bureau has limited resources and personnel, but more funding and personnel can be available once it is officially upgraded to the Tourism Administration, which can offer more services,” he said.

The new agency would be given a quota of 282 employees, up from 182 at the Tourism Bureau, bureau director-general Chang Shi-chung (張錫聰) told reporters on the sidelines of the forum.

The bureau is compiling next fiscal year’s budget plan, which is to be deliberated at the next legislative session, he said.

Between 2020 and last year, the bureau’s annual budgets ranged from NT$11.5 billion to NT$12 billion (US$374.3 million to US$391 million), including funding to maintain its operations and the Tourism Development Fund, he added.

“Money for the Tourism Development Fund comes from airport service fees, which reported a shortfall during the COVID-19 pandemic. As the bureau will soon be upgraded to the Tourism Administration, the Executive Yuan will coordinate between government agencies to adjust the funding for the new agency,” Chang said.

The new agency would also be given some decisionmaking power so that it can respond to tourism affairs more flexibly and swiftly, he said.

Once the agency is established, it would coordinate matters related to food, lodging, travel, shopping and travel, he added.

Before it proposes legislation governing the enforcement of international tourism campaigns, it would first increase employee quotas for its overseas branch offices and assign regions of responsibility to each of them, Chang said.

Regarding the resumption of cross-strait tourism, Wang told forum participants that it is a matter of equal treatment, and not a political issue.

“Although Beijing last month announced that it is welcoming tour groups from Taiwan, it has since 2019 banned individual tourists from visiting Taiwan and in 2020 banned travel agencies from organizing tours to Taiwan. The two sides will not be equal if we allow Taiwanese tourists to travel to China while Beijing keeps its people from coming to Taiwan. We want to make this position clear in our negotiations with Chinese tourism officials,” Wang said.

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Taiwan is paying people to come visit

The government is also offering cash incentives to hotels to get more workers in the hospitality business.

By Sarah Gambles

If you’ve ever wanted to visit Taiwan, now might be your perfect opportunity. The Asian country is offering a cash incentive to tourists who come.

Taiwan’s government is offering $165 to up to 500,000 individual tourists to increase tourism to the island. Taiwan’s Premier Chen Chien-jen announced that the government hopes “to attract six million tourists in 2023, doubling that figure in 2024 and aiming for 10 million visitors by 2025,” CNN Travel reported.

Tour groups could receive up to $658.

“The money will be given out through multiple tourism promotion events this year, rather than giving it all out at once,” Taiwan Tourism Bureau Director-General Chang Shi-chung said, per Taipei Times . “As such, not all international tourists would receive it.“

To address hotel work shortages, the government also announced it would provide monthly cash incentives for each new staff member hired, per Taipei Times .

The announcement did not include how to apply or when the incentive would start.

Do other countries offer cash incentives to visit?

Taiwan is not the first place to offer a cash incentive to come visit. In 2021, Malta announced it would “pay each visitor who books a three-night stay directly with select three- to five-star hotels on a scaled basis,” according to Travel + Leisure .

Malta offered to pay $119 per person for every five-star booking, $89 for 4-star hotels and $60 to each visitor staying at a three-star hotel.

Hong Kong announced earlier this month it would cover airfare for 500,000 tourists.

Here’s how to apply for the free Hong Kong flights

The flight giveaways will take place in three rounds, as follows:

• March 1: Southeast Asians can apply for tickets.
• April 1: Mainland China residents can apply.
• May 1: All international tourists can apply for the tickets.
• July 1: Hong Kong residents can apply for the “make up for lost travel time” flights the government is offering to locals, according to CNN .

• Write to the President

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Office of the President Republic of China(Taiwan)

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After attending the New Year's Day flag-raising ceremony, President Tsai Ing-wen delivered her 2023 New Year's Address in the Reception Hall of the Presidential Office. President Tsai announced that the government has designated four major goals for the coming year: caring for the public welfare, maintaining our economic momentum, safeguarding our national security, and fulfilling our responsibilities toward the region. The president said that we must remain united and combine our strengths so that our nation can make further progress, become more prosperous, and enjoy greater peace and happiness.

A translation of President Tsai's remarks follows:

Today, on the first day of 2023, I want to wish everyone a happy new year.

This past year, we faced many arduous challenges together. After three years of being tested by the COVID-19 pandemic, we finally welcomed the reopening of our borders and the removal of outdoor masking regulations, marking the beginning of a new post-pandemic chapter.

Last August, China's large-scale military drills in the areas around Taiwan drew the world's attention, and our steady-handed response showed the world Taiwan's resilience and determination to defend our freedom. Despite the impacts of Russia's invasion of Ukraine, and amid a changing global political and economic landscape, the people of Taiwan made it through the past 365 days with poise.

As president, I want to thank each of my fellow citizens. Thank you for your tireless efforts, wherever you are.

Through your hard work, and our joint efforts, we overcame many obstacles together.

However, countless people still suffered because of the pandemic and global economic instability. Many caught COVID-19 and saw family members test positive, causing concern and fear. There were those who were seriously affected and even lost their lives. There were those who had to close their businesses due to strict pandemic regulations. And there were others whose livelihoods were put under heavy stress by price instability.

As the leader of our country, I take ultimate responsibility for the hardships our citizens have borne.

Although it cannot solve all our problems, government has a responsibility and a mandate to work even harder to address every shortcoming. It must be more diligent in uncovering and resolving issues, doing everything possible to care for each and every citizen.

In 2023, we must continue to be unwavering in our efforts!

Due to Russia's invasion of Ukraine, global inflation, and continued authoritarian expansion, many international organizations forecast that the global economy will continue to weaken in 2023. Countries around the world will have to contend with drastic economic and financial fluctuations as well as considerable uncertainty brought about by sporadic food and energy crises. These challenges will test economic fundamentals and capacity for growth. Taiwan will not be an exception to this.

To respond to continued inflationary pressure and the risk of an economic downturn, yesterday we held a high-level national security meeting where we outlined four major goals: to reduce the burden on our citizens, stabilize consumer prices, restructure our industry, and maintain our economic momentum.

We hope that by appropriately increasing government spending, we can ensure our citizens' quality of life and maintain our economic growth momentum in the short term, while transforming and upgrading our industrial sector to make it more competitive in the long term.

First is to reduce our citizen's burden, which comes mainly from expenses on food, clothing, housing, and transportation. To reduce spending pressure in housing, we will expand subsidies for renters and plan subsidies for mortgage-holders affected by higher interest rates.

In addition, we will step up our efforts to provide more diversified housing. Whether by constructing social housing, or accelerating reconstruction of unsafe or older buildings, we will work on the supply side to give our people more reasonable and safer housing choices.

To reduce the burden of transportation costs, our central government will oversee the provision to cross-municipality commuters of discounted monthly transit passes valid on all public transport, helping them save on their commute.

Moreover, this year we will continue to provide living subsidies for low- and mid-to-low-income households in order to improve the care and services we give to disadvantaged groups.

Our second goal is to stabilize consumer prices and thereby reduce the burden on our people. We will continue to use commodity tax reductions and to subsidize fuel and electricity prices at the source in order to stabilize consumer prices and soften the impact of price fluctuations on the lives of our citizens. At the same time, our government will closely monitor and address increases in the prices of individual goods, particularly daily goods such as eggs.

Finally, in terms of our goals of industrial restructuring and maintaining economic momentum, we are responding to declining international growth and a drop in orders. For industry, we are using subsidies and low-interest loans to help firms redesign their production lines and invest in less carbon intensive and smarter equipment and software. We are also helping our small- and medium-sized enterprises and factories make progress toward greater legal compliance, sustainability, and efficiency in their operations, which will promote industrial upgrading and transformation while also helping increase orders in our domestic machinery sector.

In international tourism, as the post-pandemic global travel sector gradually recovers, we have set a goal of reaching 6 million tourist visits in 2023. We are offering incentives, subsidies, and other measures to help our travel industry attract international travelers and foreign firms encourage their employees to come to Taiwan to travel, study, and book cruises and charter flights. In this way, we are creating opportunities for the export of services and making up for the decline in the export of goods.

To spur domestic demand and investment through public construction, and address the impacts of extreme weather events, we must expand investment in infrastructure projects by our agricultural agencies and complete them ahead of schedule. We will improve and accelerate the construction on environmental infrastructure for agriculture. We will also expand our Green Environmental Payment Program as well as agricultural insurance and occupational injury coverage for farmers, and increase related coverage and payouts.

Not only do we want to better protect the lives of our 1 million farmers, we also want to spur the development of Taiwan's agricultural sector, enhancing its competitiveness, creating new international export markets, improving its adaptability to the effects of climate change on production, and ensuring domestic food security.

In addition to these programs to respond to the economic situation over the coming year, the Presidential Office and Executive Yuan will jointly conduct a review of the Six Core Strategic Industries which are key to long-term national development, and will hold consultations with private sector enterprises and industry and trade associations invited to participate.  

The government welcomes our industries, including semiconductor, information and communications technology (ICT), green energy, infrastructure, and national defense industries, to collaborate and provide suggestions and strategies on how to further consolidate Taiwan's key position in global supply chains while maintaining our industrial development momentum and the security and stability of our energy supply.

The semiconductor industry has already submitted a position paper for the president's consideration. Our government agencies are currently analyzing these policy issues, and we will hold further consultations soon.

I would like to take this opportunity to report that, according to Ministry of Finance projections, national tax revenue in 2022 is expected to exceed budgeted expenditures by NT$450 billion. Of this surplus, NT$380 billion will go to the central government after a NT$70 billion distribution to local governments.

We plan to use this central government budget surplus in three ways. First, we will budget an additional NT$100 billion on top of existing allocations in order to cut deficits in our labor and health insurance funds and to subsidize electricity prices through investment in Taiwan Power Company (Taipower).

And to respond to changes in the economic landscape, we plan to put an initial NT$100 billion toward the subsidy programs I mentioned above to cover their initial financing requirements.

Third, we will reserve certain financial resources for possible future needs, and will, as our budget allows and as circumstances require, consider other programs to benefit the public welfare.

I know some have recently argued that we should try to make everyone happy by dividing these funds up equally among the public. But given the high degree of global economic uncertainty at this moment, and to maintain our nation's resilience in responding to a potential crisis, our government's responsibility is to plan ahead and prioritize the use of our valuable resources to assist our more vulnerable citizens and industries.

This was not an easy decision, but it is necessary for the good of the nation. I want to ask my fellow citizens for their understanding and support.

In addition to economic and industrial challenges, the continued expansion of authoritarianism has aroused insecurity over the prosperity and stability of the Indo-Pacific region.

This past Tuesday, I announced a military force realignment plan which I hope will strengthen our defense capabilities through the review and realignment of our military force structure, and by making qualitative and quantitative improvements to training for conscripts engaged in mandatory military service.

Protecting our homeland is not just the duty of our armed forces; it is a joint responsibility that should be shouldered by every single citizen. Over the past few days, there has been a lot of discussion regarding the plan to adjust mandatory military service requirements, and people from across our society have made a lot of suggestions. We will take these into consideration in order to further fine-tune this plan.

I also want to ask everyone to please continue supporting our armed forces and our national defense. Let's work together to protect our homeland and defend freedom and democracy.

I also want to remind the authorities in Beijing that all stakeholders in this region bear a shared responsibility for peace and stability in the Taiwan Strait. Indeed, peace and stability is what we all hope for.

From the pandemic to international political and economic upheaval, we on the two sides of the Taiwan Strait are facing many of the same challenges. But war has never been a way to solve problems, and only through dialogue, cooperation, and joint efforts toward the goals of regional stability and development, can we help more people enjoy security and happiness.

We are aware that the pandemic situation has recently become more serious in China. If need be, we are willing, out of humanitarian concern, to provide necessary assistance to help more people get through the pandemic and enjoy good health and peace of mind in the new year.

As the pandemic situation has continued to grow worse in China, many countries have adopted more rigorous measures to prevent the spread of COVID-19. Based on the latest conditions, and in line with guidelines provided by experts, we have adopted pandemic control measures that will remain in place from today through January 31 in order to ensure the health of our citizens.

As the global pandemic keeps changing, we will track the situation closely and continue to adjust our pandemic response. At the same time, we ask everyone to get the next-generation vaccine so that we can improve the immunity of our general population and protect one another's health.

The theme of our 2023 New Year's Day celebration is "Together We Can." Over the coming year, our government's four key missions will be caring for the well-being of the public, maintaining economic momentum, safeguarding our national security, and fulfilling our responsibilities toward the region. We must also remain united and combine our strengths so that our nation can make further progress, become more prosperous, and enjoy greater peace and happiness.

Once again, I wish all my fellow citizens a happy new year. Thank you!

After her remarks, President Tsai took questions from the media.

Asked whether the government plans to issue consumption vouchers or direct cash payments to citizens, and about the specifics of the government's budget plan, President Tsai said that the NT$380 billion surplus in tax revenues available to the central government will be allocated along three different lines and in four different packages. The first package will use NT$100 billion to cut deficits in our labor and health insurance funds while also expanding electricity price subsidies. The president said that reducing financial pressure on our labor and health insurance systems and stabilizing commodity prices at the source is also one way of putting tax dollars back into the hands of the people.

President Tsai pointed out that the second package will use NT$100 billion to initiate the first in a series of programs for strengthening our economic resilience. She explained that these programs will help lighten the burdens of our people in terms of their expenses on food, clothing, housing, and transportation, and will also assist those in our traditional industries, agriculture, fisheries, tourism, and other industries that urgently need help.

The president stated that because the global economic landscape this year is set to be more challenging than expected, with a very high degree of uncertainty, the third package will consist of the remaining NT$180 billion, and may involve a second and third wave of response measures, which we will plan as needed to prepare for possible future contingencies.

The president further explained that, if resources and our budget allow, there will be a fourth package, as part of which we will consider other programs to have this tax revenue benefit public welfare. Saying that the high-level national security meeting on the previous day did not specifically address the distribution of consumption vouchers or direct cash payments, the president clarified that there is no specific timeframe for reviewing these issues, and that further discussions would be held depending on overall economic developments, with money to be spent where it is most needed and appropriate.

Asked what she found most memorable about 2022, and what her views were on the review by the Democratic Progressive Party (DPP) of its performance in the recent local elections, President Tsai said that the pandemic was the part of the year she would find most difficult to forget. In regard to the DPP post-election review, the president stated that she is taking responsibility for both party and political affairs, having resigned her position as DPP chair and having conducted a review of related political affairs. The president said that going forward, she will respond to the review's points through individual policy adjustments. She added that her speech lays out what she wants to accomplish in 2023 and said she will give her utmost to accomplish each item mentioned.

President Tsai was asked what challenges are presented by the current cross-strait situation, and what her opinion is on Chinese President Xi Jinping's statement in his own New Year's message that "The people on both sides of the Taiwan Strait are members of one and the same family. I sincerely hope that our compatriots on both sides of the Strait will work together." Saying that she had noticed President Xi's softer tone in this speech, President Tsai issued a reminder that the activities of the People's Liberation Army in the areas around Taiwan are of no help to cross-strait relations or to regional peace and stability. The president stated that Taiwan and China's shared challenges in 2023 include the post-pandemic resumption of healthy and orderly cross-strait people-to-people exchanges, the need to respond to a variety of economic changes caused by the global economic downturn, and our shared duty to maintain peace and stability in the Taiwan Strait and the broader region, all of which are responsibilities that the two sides of the strait must jointly address.

Asked about a potential cabinet reshuffle and candidates for future cabinet roles, President Tsai stated that she will report any changes to cabinet personnel once confirmed, and asked the media not to engage in excessive speculation. The president said that stable governance is our goal, and that we also want to break new ground in this regard.

Asked whether cross-strait discourse has shifted from the previously used slogan of "resisting China and protecting Taiwan" to "peacefully defending Taiwan" in light of her statement that everyone hopes for peace across the Taiwan Strait and in light of Vice President Lai's expression of the need to "peacefully defend Taiwan," President Tsai said that no matter the wording, they share the same goal of maintaining peace and stability across the Taiwan Strait. The president further emphasized that to defend Taiwan, we must also continue to comprehensively strengthen our readiness to ensure we are fully capable of safeguarding Taiwan.

On the morning of June 24, President Lai Ching-te delivered his remarks on recent legislative amendments. In remarks, President Lai emphasized opposition

On the morning of June 19, President Lai Ching-te held a press conference marking his first month in office titled “Building Trust through Policy Initiatives:

In a recent interview with Time magazine, President Lai Ching-te responded to questions regarding diplomacy, cross-strait relations, the semiconductor

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“show me taiwan” campaign highlights taiwan’s diverse tourism resources to travellers from vancouver.

VANCOUVER, BRITISH COLUMBIA / ACCESSWIRE / December 17, 2023 / The Taiwan Tourism Administration (TTA) is holding another event as part of its "Show Me Taiwan!" campaign, captivating holiday season shoppers at CF Richmond Centre in Metro Vancouver. The event, designed to cater to all ages, is packed with interactive activities and workshops, each highlighting a unique aspect of Taiwan's rich cultural tapestry.

Activities showcasing Taiwan's vibrant heritage and hospitality include bead bracelet making with Paiwan tribe glass beads, paper umbrella painting inspired by Meinong District Hakka umbrellas, Chinese calligraphy for personalized bookmarks, Taiwanese pinball with Taiwan-branded gifts, and musical performances of classic Taiwanese songs. Together these cultural activities create a lasting impression and boost Canadian travellers' desire to visit Taiwan.

The event will be capped off with the giveaway of a flight to Taiwan sponsored by China Airlines, Taiwan's national airline with daily flights directly between Vancouver and Taiwan Taoyuan International Airport. Travellers planning trips to Taiwan can register for a chance to win NT$5,000 (about CA$215) upon arrival through TTA's 'Taiwan the Lucky Land' scheme. For more information, visit 5000.taiwan.net.tw/index_en.html .

The event space creates a union between Taiwan's rich tourism resources from north to south, such as the Queen's Head in New Taipei City and the iconic Dragon and Tiger Pagodas in Kaohsiung, Taiwan. Together, this integrated design provides a visually stunning and educational backdrop, engaging visitors of all ages to learn about Taiwan as their next holiday destination, while also providing multiple photo opportunities for them to share their experiences at the event with the hashtag #ShowMeTaiwan. Foreign visitors to Taiwan can get two high-speed rail tickets from Northern to Central or Southern Taiwan for the price of one via TTA's ticketing partners Klook and KKDay before May 31, 2024, while stocks last.

For more high quality photos from the event, please visit this link: bit.ly/ShowMeTaiwanInVancouver

For more information, visit eng.taiwan.net.tw or follow #ShowMeTaiwan on social media.

ABOUT TAIWAN TOURISM ADMINISTRATION The Taiwan Tourism Administration (TTA) is the official government agency of Taiwan (R.O.C.) responsible for domestic and international tourism policy development and execution. The Canadian market is managed by the San Francisco branch of TTA. The marketing slogans currently in use for Taiwan are "Time for Taiwan" and "The Heart of Asia", while the official mascot of the TTA is OhBear, a cartoon Formosan Black Bear, the national animal of Taiwan.

Contact Information

Alex Trup Marketing Director, Purple Media on behalf of Taiwan Tourism Administration [email protected] +1-929-474-6565

SOURCE: Taiwan Tourism Administration

View the original press release on newswire.com.

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Taiwan to give 500,000 tourists perks worth $220 each to boost economy

TAIPEI – Taiwan will offer 500,000 tourists a cash or discount incentive this year as it tries to shore up its post-pandemic travel industry and boost spending. 

The incentives, worth NT$5,000 (S$220) each, were announced on Thursday as part of a NT$5.3 billion package to attract international tourists. 

While some details were not yet available, including whether there were any eligibility requirements or how people would be chosen, officials said in a statement that the money may be handed out electronically or as discounts for accommodation. 

“We hope to accelerate and expand efforts for international tourists to come to Taiwan,” Mr Lin Fu-shan, department director of the Ministry of Transportation and Communications, said at a press briefing. The spending plan also included a proposal to offer travel agencies NT$10,000 each for groups of at least eight tourists, and NT$20,000 each for groups of at least 15 tourists.

Taiwan is looking for ways to boost its economy after removing Covid-19 curbs in 2022. Growth is expected to slow in 2023 as the trade-dependent island struggles with a dropoff in exports, making it more important to spur activity through domestic demand and tourism.

Before the pandemic, tourism accounted for about 4 per cent of Taiwan’s gross domestic product, according to Taiwan’s Tourism Bureau. 

But visits came to a near-standstill as Taiwan closed its borders and implemented quarantine rules to contain the virus.

Geopolitical tensions have also chilled the industry, as China banned individual tourists travelling to Taiwan in 2019, and in January left the island off a list of 20 permitted destinations for Chinese tour groups.

Taiwan has taken some steps to welcome visitors, including reopening its borders to individual travellers from Hong Kong and Macau in February. The government wants to attract six million tourists in 2023, Transportation Minister Wang Kwo-tsai said earlier.

After reopening last October, Taiwan attracted nearly 900,000 tourists in 2022, according to a statement from Taiwan’s Transportation Ministry.

The tourism announcement was part of a larger NT$380 billion stimulus package that was approved via a special act by lawmakers this week. Lawmakers still need to sign off on where all of the funds are used specifically.

Other parts of that plan – paid for using surplus tax revenue – include allocating funds for use by the state-owned Taiwan Power Company and health insurance system. 

That broader package has been in the works for a while, but Thursday was the first time officials detailed several of the specifics, including the plan for tourists. Officials are expected to release more details in the afternoon.

Taiwan’s campaign comes as others in the region also roll out initiatives to attract tourists. The “Hello Hong Kong” campaign, for example, involves giving out 500,000 air tickets among other perks.  BLOOMBERG

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10 Best Places to Visit in Taiwan

By Alex Schultz · Last updated on October 3, 2023

Located to the southeast of China , the island nation of Taiwan is one of the most densely populated countries in the world and its bustling and vibrant cities are full of beautiful old temples, fantastic museums and lively night markets which offer up a stunning array of delicious cuisines. Away from its busy streets, many visitors enjoy exploring Taiwan’s incredible nature such as the beautiful Sun Moon Lake and spectacular Kinmen Island.

A bastion of democracy and human rights, Taiwan has long been at loggerheads with China which still lays claim to the country and the Taiwanese are friendly and welcoming people who proudly uphold their independence.

With such a vast array of diverse things to do, visitors to Taiwan will have their time cut out trying to fit everything into a memorable trip. Explore this Asian island with our list of the best places to visit in Taiwan.

10. Kaohsiung [SEE MAP]

A bustling city, full of life and energy, Kaohsiung has something for everyone to enjoy and consequently it is a favorite tourist destination with foreigners and locals alike. Acting as both the maritime and industrial hub of the country, it is the third most populous city and commerce and trade have ensured that there is a wide mix of peoples, cultures and communities, which is reflected in the delicious cuisine on offer.

With great weather all year round and beautiful scenery surrounding it, it is a fantastic place to do outdoor activities, and both hiking and cycling will take visitors to many of the best viewpoints. In addition to all of this, Kaohsiung is home to lots of historic sites, and more and more museums are sprouting up each and every year.

9. Wulai [SEE MAP]

Located in the south of New Taipei City, Wulai is home to the Atayal people and is famous throughout Taiwan for its hot springs. As such it is now a tourist town and many people come here to wallow in the warm waters, learn more about the rich indigenous culture and explore the surrounding nature.

With loads of outdoor activities on offer, you can go hiking in the forests, go fishing in the river and also camp amongst the wild while enjoying the delightful scenery. Visitors can also buy some of the indigenous arts and crafts on sale and try some of the local food.

The undoubted highlight of any visit to Wulai is wallowing in the hot springs which are so abundant and the town’s mountainous setting only makes sitting back and taking in the view all the more magical.

8. Kinmen Islands [SEE MAP]

This group of islands is located in between Taiwan and China and is famous for being the site of a battle between the Nationalists and Communists in 1949, although it is now more commonly known as a popular tourist destination.

With loads of lovely scenery to be found on the islands, it is sometimes called ‘the park in the sea’ as there are so many bright flowers, forests and nature reserves for visitors to enjoy, with Kinmen National Park being the most popular on offer.

Historic buildings abound in Kinmen. There is lots of delightful old architecture for tourists to gaze upon, and a number of wonderful beaches can be found scattered about here and there. Famed for its local products and its delicious cuisine, the Kinmen Islands are certainly worth a visit when in Taiwan.

7. Kenting National Park [SEE MAP]

Considered by many to be the oldest national park in the country, Kenting is located in the south of Taiwan on the Hengchun Peninsula, and is a very popular tourist destination. With loads of lovely scenery on offer, visitors mostly come to enjoy the wonderful beaches and the tropical climate that makes it so appealing.

Bathed in beautiful sunshine, Kenting is marvelous to explore and there is loads of fauna and flora on show. One of the must-see attractions is the huge Eluanbi Lighthouse, which towers over its surroundings. A fabulous national park to visit, Kenting also hosts the famous Spring Scream festival which attracts thousands of music lovers every year.

6. Alishan National Scenic Area [SEE MAP]

A wild and wonderful place, the Alishan National Scenic Area is very mountainous and actually contains twenty-five mountains that tower to a height of two thousand meters or more. Exploring the hills, valleys, waterfalls and forests is a magical affair, and the scenery is stupendous to behold.

There are numerous trails and paths that will take you to some of the best viewpoints. A great way to see a lot of the reserve in one go is to take the Alishan Forest Railway, which snakes its way through forests and along mountainsides before stopping off at Fenqihu, a picturesque village with the ruins of a Shinto temple.

Home to the Tsou people who are renowned for their tea making, Alishan is an absolutely gorgeous place to visit and your visit will live long in your memory.

5. Lukang [SEE MAP]

The second oldest town on the island is a mesmerising place to visit, and it is particularly renowned for its delicious local cuisine and stunning architecture.

Located in the northwest of the country, it was once an important seaport and trading center, although its standing has long since declined. Thankfully that has meant that its historic buildings remain intact and there are remarkably over two hundred temples for tourists to visit, with Longshan and Matzu being among the most popular.

There is a wide range of architectural styles on show. Among the dishes that visitors to the city just have to try are the ox tongue cakes and oyster pancakes, which are specialties in the region.

4. Tainan [SEE MAP]

Formerly the capital of imperial Taiwan, this ancient city is well worth a visit and there are loads of interesting sights and cultural landmarks for visitors to enjoy. One of the most popular parts of the city to visit is the Anping District, which is the historic heart of Tainan.

This area has lots of beautiful old temples scattered about, as well as Fort Zeelandia which was built by the Dutch East India Company in the 17th century. There are a number of great museums, such as the Chimei and Koxinga Museums, and there is loads of fantastic shopping to be had. Stop off at the night markets for some of the local cuisine.

With lots of lovely nature surrounding Tainan, you can easily take a day trip to the Nanhua or Hutoupi Reservoirs, or even head off to Taijian National Park.

3. Taroko National Park [SEE MAP]

Full of beautiful nature and incredible landscapes, this national park takes its name from that of the impressive gorge that runs through it, and as such it is well worth checking out when in Taiwan. Carved out over centuries and millennia by the winding Liwu River, it is Taroko Gorge that is the undoubted highlight of the area, along with the steep valleys, mountains and more features throughout the park.

With a number of great outdoor activities that visitors can enjoy, you can be river rafting one minute, hiking through the canyons the next and be bathing in the Baiyang Waterfalls later that same day.

The scenery on show is absolutely gorgeous wherever you go, and some of the best views are from the delightful Eternal Spring Shrine and the Swallow Grotto. A great time to visit is during the Taroko Music Festival, when you can explore and experience the culture and traditions of the people and communities that live in the area.

2. Sun Moon Lake [SEE MAP]

The delightfully named Sun Moon Lake is the largest body of water in the country and is a popular tourist destination amongst locals and foreigners alike. As such there are loads of hotels and resorts located along the lake’s shores and there are numerous restaurants, shops and bars that cater to the visitor’s every need.

With lots of outdoor activities on offer, you can go sailing on the lake, go for a delightful hike or bike ride in the hills surrounding it or relax on a boat trip across its tranquil waters and enjoy the breathtaking scenery. In addition to the stunning nature, there are some great temples for visitors to visit and there is also a cable car ride that offers up unforgettable views of the lake below.

1. Taipei [SEE MAP]

The capital of Taiwan is a marvelous place to visit, with a plethora of things for visitors to see and do. It is not only the political and economic hub of the island, but also the cultural one, as there is a lively arts and culture scene.

With an intoxicating mix of old and new to be found in the delicious food and stunning architecture, it is a captivating city to visit. Old temples are located amidst the skyscrapers, and the towering Taipei 101 actually used to be the tallest building in the world.

Fantastic restaurants, shops and bars abound in this bustling city, and there are loads of attractions on offer such as the Taipei Zoo, the Botanical Garden and the wonderful temple of Hsing Tian Kong.

For an authentic look at the local culture, head to the fun and friendly Raohe Street Night Market for some great food and entertainment, while numerous museums such as the National Palace Museum are on hand to help you delve further into the rich cultural heritage of Taiwan. After your time in Taipei, you’ll come away tired but happy at all of the amazing things that you’ve seen and done.

Map of Taiwan

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October 4, 2023

Industry Trends: Taiwanese Tourism Trends - August 2023

In the post-COVID era, Taiwan's travel industry is witnessing a resurgence. Safety, weather, and food have emerged as the key drivers of travel decisions, reflecting the evolving priorities of Taiwanese travelers. Understanding these trends is essential for businesses to effectively cater to the needs of the modern traveler.

This analysis is based on an online survey conducted by the Z.com Engagement Lab from 2023-08-23 to 2023-08-28. The survey collected data from 929 Taiwan internet users aged between 16 and 60, with the aim of providing insights for business decision-makers on consumer leisure travel perspectives in the post-COVID era.

Taiwanese Youth Lead in Domestic Leisure Travel Frequency, Yet Lag in International Experiences

Half of the respondents (49.1%) plan a domestic leisure trip every 2-3 months, averaging six trips a year. When it comes to international leisure travel, over 40% (41.8%) plan a trip abroad annually, while 18% reported never having traveled abroad for leisure yet.

In terms of age, the frequency of domestic leisure travel is highest among respondents aged 16-20, averaging seven trips per year. In contrast, participants aged 51-60 take an average of three domestic leisure trips per year. Among the 16-20 age group, over 40% have never traveled abroad yet - the highest percentage among all age groups. However, those who do travel internationally do so more frequently, averaging 2.6 trips per year - significantly higher than the overall average of 1.6 trips.

Safety, Weather, Food: Top Three Factors Shaping Taiwanese Leisure Travel Choices

Safety, weather, and food emerged as the top three factors considered by Taiwanese citizens when choosing a leisure travel destination, both domestically and internationally. Safety was reported as somewhat or very important by 90% of the participants, with over 70% seeing this as very important. Among people aged 51-60, over 80% rated safety as a very important factor.

The expenses and weather conditions were more significant for individuals aged 41-60. Conversely, food played a more prominent role in the decision-making of those aged 16-40.

Taiwan's Domestic and International Leisure Travel: Age Dictates Expenditure

When it comes to domestic travel, the average expenditure is around $10,390 NTD, with 33% of the participants spending between $5,000 and $10,000 NTD per trip. Overseas travel sees an average expenditure of $36,307 NTD per trip, with 37% reporting spending between $20,000 and $40,000 NTD per trip. Generally, older age groups tend to spend more on travel than younger ones.

Family and Independence Dominate Taiwanese Leisure Travel Choices

A majority of Taiwanese leisure travelers (75% for domestic and 78% for international travel) prefer to travel with family. Younger groups are more likely to travel with friends. As for travel style, over 80% opt for independent travel when traveling domestically. For international leisure travel, the preferences were evenly split between group travel and independent travel.

60% of Taiwanese Travelers are Eyeing the Land of the Rising Sun

Within Taiwan, Hualien (19.8%), Taitung (19.6%), and Yilan (19.1%) are the preferred domestic leisure travel destinations for the next six months. When it comes to international travel, Japan was the clear favorite with 60% of respondents planning a trip there, followed by South Korea (29%) and Thailand (14%).

The post-COVID era has seen a resurgence in leisure travel activity in Taiwan with safety, weather, and food being paramount considerations. With this understanding, businesses can tailor their strategies to effectively meet the needs and preferences of travelers in this new era.

Z.com Engagement Lab will continue to track the travel habits of the Taiwan public and update survey data, monitoring market trends and changes in consumer demand.

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Taiwan touts its tourism potential in Traveltour 2023

• Rizza T. Danila
• February 9, 2023
• 2 minute read

FOR Representative Michael Peiyung Hsu of the Taipei Economic and Cultural Office (Teco), the Year of the Rabbit bodes good fortune for Taiwan’s tourism sector.

This was well manifested during last week’s 30th Traveltour Expo of the Philippine Travel Agencies Association or PTAA, where the island-state brandished its beautiful attractions with an imposing exhibit at the SMX Convention Center.

According to Hsu, Taiwan is targeting to welcome some 300,000 Filipinos this year, on the strength of its visa-free travel privilege until July 31. He is optimistic that the concession would be extended beyond the said date.

The Teco representative, however, articulated his hopes that the Philippine government will reciprocate the same travel benefit to Taiwanese tourists, whom he estimated would only total to about 200,000 by yearend.

The official bared that there are already “78 flights per week” operating between the Philippines and Taiwan, which exhibits and heightens the enthusiasm of both peoples in discovering each other’s attractions.

For further appreciation of its republic’s alluring destinations, the Taiwan Tourism Bureau is currently embarking on a 16-country tour this year, holding 20 workshops in the process. The Philippines was its first stop, where it rolled-out an array of Taiwan’s outstanding cultural and travel products.

Since Taiwan’s border reopened on October 13, 2022 the number of Filipino visitors to Taiwan has grown rapidly to 29,831. Total number of arrivals in 2022 reached about 65,000, according to Teco.

The Taiwan Tourism Bureau also held two tourism workshops on February 3 at the Conrad Manila Hotel in Manila and February 7 at the Radisson Blu Hotel in Cebu to forge closer bilateral cooperation for operators of both sides through travel marts and product briefings, so that Filipinos can find out more about the exciting facets of Taiwan.

As shared by Teco, Taiwan has tremendous resources for its tourism sector. In a recent report, CNN Travel listed Kenting Basha Bay, Wanlitong Beach and Longpan Park as some of its most underrated tourist hotspots.

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