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Blog Data Visualization 17 Travel Brochure Examples For Traveler & Tourism

17 Travel Brochure Examples For Traveler & Tourism

Written by: Danesh Ramuthi Oct 12, 2023

Travel Brochure Examples

Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.

These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.

In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.

If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.

So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.

Click to jump ahead:

Trifold travel brochure example

Travel guide brochure example, adventure travel brochure example, cruise travel brochure example, beach travel brochure example, vintage travel brochure example, minimalist travel brochure example, modern travel brochure example, city tour brochure example, travel brochure example for students, travel brochure example for travel agency.

  • What to include in a travel brochure?

How to make a travel brochure?

Final thoughts.

Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.

Creative Travel Brochure Template

The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.

adventure travel brochure

Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader. 

Vacation Tours Travel Tri Fold Brochure Template

Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.

Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.

Tokyo Gradient Professional Travel Tri Fold Brochure Template

Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.

Simple Vacation Travel Tri Fold Brochure Template

For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.

Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries. 

Utah Travel Brochure

Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.

Teal Europe Tourism Travel Tri Fold Brochure Template

Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.

Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away. 

After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.

Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner. 

With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in. 

Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.

Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises. 

Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer. 

World Travel Tri Fold Brochure

From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.

A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.

Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations. 

Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel. 

These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.

Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner. 

Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed. 

Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering. 

Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.

Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends. 

adventure travel brochure

These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences. 

France Travel Tri Fold Brochure

Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm. 

Tokyo Professional Travel Tri Fold Brochure Template

Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.

Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems. 

Destination Travel Tri Fold Brochure

Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city. 

France Tri Fold Travel Brochure

Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation. 

Creative Travel Brochure Template

For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.

Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion. 

Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements. 

Simple Blue Travel Tri Fold Brochure Template

Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.

Trekking brochure example

Trekking brochures are aimed to attract the hikers’ attention to visit the routes and trails described on them.  In case a reputable trekking company intends to sell  Tour du Mont Blanc  the detailed info will be referred exclusively to this route. 

image (3).png

For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations. 

Tourist Travel Brochure

From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust. 

The design often reflects the brand assets of the travel agency, ensuring consistency in messaging. 

Simple Orange Travel Tri Fold Brochure Template

Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.

In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.

What to include in a travel brochure? 

Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.

Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:

  • Destination name : Clearly mention the travel destination to set expectations for potential tourists.
  • Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
  • Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
  • Map : Include a map to highlight key attractions, accommodations, and transportation options.
  • Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
  • Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
  • Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
  • Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
  • Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
  • Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
  • Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
  • Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
  • Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
  • QR code : Integrate a dynamic QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.

Related: 88.2% Of People Travel The World To Get Their Hands On This… [INFOGRAPHIC]

Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.

Understanding the target audience

Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.

Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.

These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.

Selecting the optimal format

Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.

On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.

Use a color scheme

The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.

Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.

Integrating practical information

While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.

Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.

Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.

Embracing modern design elements

Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.

Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.

Use a pre-designed template

For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.

They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.

Related: Top 10 Best Brochure Design Software in 2022

It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.

Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.

The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.

Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.

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Create captivating travel brochures with Adobe Express.

Travel brochures are an excellent marketing tool for inspiring people to take a trip or guide them once they’ve arrived at a destination. Whatever your vision is for making a travel brochure, Adobe Express is here to help bring it to life. Adobe Express helps you create stunning graphics, which you can resize to share on any social platform or printed format. It’s as easy as choosing a template, customizing, and sharing.

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While we make the most of traveling by living in the moment, it’s important to document along the way to be able to reflect on your amazing memories. Adobe Express is a design tool made to help you commemorate your client’s travels or market traveling experiences with graphics such as brochures, emailers, flyers, photo collages, posters, social images, and more. There are endless creative opportunities to convey the magic of traveling and relive the memories.

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Let Adobe Express be your travel brochure design expert.

Hone your creativity with the power of Adobe Express. Explore professionally designed templates to get your wheels spinning or create your own travel brochure from scratch. Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make them feel entirely authentic. Duplicate designs and resize them to create consistency across multiple types of materials. With Adobe Express, it’s free and easy to make, save, and share your designs within minutes so you can add collaborators, get approval, and market your travel brochure.

Frequently asked questions.

How to make a stunning travel brochure – Templates included

How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

How to make a stunning travel brochure banner

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Brochure vs. leaflet vs. flyer visual created in Flipsnack

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

  • Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
  • Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
  • Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
  • Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Printed vs digital brochures visual

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

  • Think before you do
  • Develop a buyer persona
  • Organize your ideas
  • Choose the right format
  • Write a compelling copy
  • Make it visually appealing
  • Color outside the lines
  • Include branding elements
  • Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing a buyer persona exemplified with Flipsnack

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

Choosing the right brochure format visual

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Appealing travel brochure example created in Flipsnack

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Branding elements presented in a Flipsnack travel brochure

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

Blue sea travel brochure template created with Flipsnack

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Pattern Themed Travel Brochure Template

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

Adventure Trip Brochure Template

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

Informative Travel Brochure Template

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

Double Gate Fold Holiday Promotion Brochure Template

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Before and after customizing a template in Flipsnack

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

How to make a stunning travel brochure banner

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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We offer over 360 active adventures in almost 100 countries worldwide. Best known for our pioneering itineraries and challenging trips with an 'edge', we also offer a range of easier guided and self-guided walking, cycling, family and wildlife journeys throughout the world. Based in Keswick in the Lake District, we are passionate about creating unique travel experiences for our customers.

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Aito

Family Egypt Adventure Holiday

Visit the Pyramids of Giza, Aswan, Luxor and relax on the Red Sea

9 days from

without flights

US$1,140 Child

with flights

Stromboli behind Basiluzzo Island

Walking the Islands and Volcanoes of Sicily

Italy , Sicily

Enjoy wonderful walks and island hopping on this holiday to Sicily and Italy’s captivating Aeolian Islands

16 days from

Magnificent views at every turn on Lopud, hard to believe you are a ferry ride from the city

Self-Guided Walking: Dubrovnik and Dalmatian Coast

Croatia , Dubrovnik

Explore the islands of the Dalmatian Coast and discover the UNESCO city of Dubrovnik on this one week self-guided walking holiday.

8 days from

Latest from our travellers

adventure travel brochure

Climb Mont Blanc

A “Winter” Ascent of Mont Blanc … in June!

What an epic and hugely rewarding trip this turned out to be! Our (simply brilliant) main guide, Etienne, had made a number of previous ascents of Mont Blanc, as you’d expect, but he believed he’d never known it so cold as on our summit-attemp...

adventure travel brochure

Lake Khuvsgul Dog Sled Adventure

A unique experience not to be missed

Circumnavigating Lake Khuvsgul with Joel and team and those wonderful Huskies, was incredible. When I first arrived at the Lake with us all, I thought Kim what are you doing and within an hour sledding on the lake I thought this is amazing. Joel was ...

adventure travel brochure

Victoria Falls to Cape Town

Victoria Falls to Cape Town Bike Epic

This trip has a varied itinerary with enough cycling to satisfy the need for activity. Some of the gravel cycling was tough with corrugation, rockiness and sand, at times all at once. Overall, the hilly sections of the trip were comfortable to do wit...

adventure travel brochure

Tenzing Hillary Everest Marathon

Everest Base Camp/ Marathon

First class organisation,all the staff who were controlled by Raj were first class.Everything was great,the trek up ,acclimatisation was spot on,the whole experience was great and then the Marathon was superb and very well organised ...

From the journal

Dace's India Highlights

Dace's India Highlights

10 things you didn't know about Bhutan

10 things you didn't know about Bhutan

7 of the Greatest Desert Destinations on Earth

7 of the Greatest Desert Destinations on Earth

A Different Side of the Spanish Costa Blanca

A Different Side of the Spanish Costa Blanca

Experts in Adventure Holidays

We’ve been helping customers to arrange their dream adventure holidays for over 40 years, opening up new horizons around the world and creating unforgettable memories. We are experts in helping to create unforgettable adventure holidays for our customers and every trip we offer is thought through carefully, ensuring that the element of adventure is there for you to enjoy. We can take you to some of the most awe-inspiring locations in the world, and the rest is up to you — hike, cycle and trek your way through your own KE Adventure holiday.

Our team of travel specialists have a wealth of first hand experience when it comes to adventure and we offer unrivalled insights into every single one of our destinations, allowing you to choose the perfect base to explore. From our original pioneering trips to Pakistan through the Karakoram Mountains in the 1980s, we now offer adventure holidays in nearly 90 countries around the world. Adventure is awaiting all-year round, so whether you’re planning a far-flung winter expedition, or if long summer evening hikes sound more appealing, we’ve got the adventure trip for you.

While some of our adventure holidays take you to unexplored, lesser known areas, we also take travellers to some of the most famous, natural locations. From our Northern Lights holidays to Mount Everest expeditions, you will stumble upon some of the most striking landscapes and natural phenomenons. We’re committed to taking you to these wonderful locations in a responsible way and our holidays are all aligned with sustainable tourism goals.

Whether you are looking for adventure as a solo traveller, as a couple or a small group of friends or family, we’ve got the trip of a lifetime waiting for you. All of our small group holidays have fixed departure dates and are expertly guided by an experienced KE Leader. Whilst our ever-growing range of Self-Guided walking and cycling holidays offer the freedom to travel to your destination on the dates of your choosing, and on your own, as a couple or as a small group of friends.

Enjoy a one-of-a-kind adventure holiday and arrange a getaway to remember with us today.

Just some of our recent awards

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Are you tired of seeing the same old travel brochures that fail to capture your attention? Look no further! We have curated a list of 10 eye-catching travel brochure designs that will inspire and excite your wanderlust. These brochures are not only visually appealing but also offer valuable information and unique design elements that set them apart from the crowd.

So sit back, relax, and prepare to be amazed by the creativity and ingenuity of these travel brochure designs.

1. The Adventure Seeker's Dream

If you're an adrenaline junkie looking for your next thrill, this travel brochure design will certainly catch your eye. With vibrant colors, bold typography, and captivating images of extreme sports and adventure tours, this brochure will ignite your sense of adventure and leave you craving for more. The layout is well-organized, providing detailed information about each activity, ensuring you're well-prepared for your next adrenaline-fueled experience.

2. The Luxurious Escape

Indulge your senses with this travel brochure design that exudes luxury and sophistication. Elegant typography, exquisite imagery of opulent resorts and breathtaking views, and a clean, minimalist layout will transport you to a world of ultimate relaxation and comfort. This brochure highlights the luxurious accommodations, amenities, and spa treatments offered, leaving you yearning for a pampering getaway.

Main Wedding Services Resort   81cownluot  Image

3. The Cultural Enthusiast's Delight

Immerse yourself in fascinating cultures and rich histories with this travel brochure design that celebrates the beauty of historical landmarks and museums. The brochure showcases stunning photographs, insightful descriptions, and detailed itineraries that will guide you through the cultural gems of your chosen destination. Get ready to embark on an educational and enlightening journey.

4. The Serene Nature Retreat

If you're in need of a peaceful escape from the hustle and bustle of everyday life, this travel brochure design will transport you to idyllic natural landscapes and tranquil surroundings. With breathtaking images of serene beaches, lush forests, and majestic mountains, this brochure captures the essence of nature's beauty. The design seamlessly blends calming colors, clean lines, and spacious layouts, offering a sense of serenity just by flipping through its pages.

5. The Urban Explorer's Paradise

If you're a city enthusiast who thrives on vibrant energy and endless possibilities, this travel brochure design is perfect for you. With its dynamic layout, striking imagery of iconic cityscapes, and bold typography, this brochure captures the essence of urban exploration. Discover the hidden gems, trendy neighborhoods, and exciting events that make each city unique. Get ready to immerse yourself in the hustle and bustle of urban life.

Main Alaska Travel Agent   ijsh7bkznm  Image

6. The Family-Friendly Adventure

Planning a vacation with the whole family? Look no further than this travel brochure design tailored for family-friendly adventures. With its bright colors, playful illustrations, and engaging activities for all ages, this brochure is sure to capture the attention of both kids and parents. From amusement parks to water parks, from safari adventures to beach resorts, this brochure is the perfect guide for creating unforgettable memories with your loved ones.

7. The Winter Wonderland

For snow enthusiasts and winter lovers, this travel brochure design will make you want to grab your cozy sweater and head straight to the nearest ski resort. With its crisp imagery of snow-covered mountains, thrilling skiing and snowboarding activities, and cozy fireplaces, this brochure sets the perfect mood for a winter getaway. Whether you're a beginner or an experienced snow enthusiast, this brochure has everything you need to plan your dream vacation on the slopes.

8. The Beach Lover's Paradise

No travel brochure list is complete without a beach destination, and this travel brochure design captures the essence of a tropical paradise. With its vibrant colors, dreamy beach scenes, and palm tree accents, this brochure invites you to escape to sandy shores and crystal-clear waters. Explore beachfront resorts, indulge in water sports, or simply soak up the sun on the pristine beaches. Get ready to relax and unwind in the lap of beachside luxury.

Main City Tour Tourism   kd65pkbj8s  Image

9. The History Buff's Haven

Step back in time with this travel brochure design that celebrates the world's historical landmarks and ancient civilizations. Through stunning imagery, fascinating historical facts, and detailed itineraries, this brochure takes you on a journey through time. From the pyramids of Egypt to the ruins of Rome, from the temples of Japan to the castles of Spain, this brochure will satisfy every history lover's curiosity.

10. The Culinary Adventure

Food lovers, rejoice! This travel brochure design will take your taste buds on a culinary adventure around the world. With its mouthwatering food photography, authentic recipe suggestions, and local food tours, this brochure is a feast for the senses. Discover the flavors of different cultures, indulge in gourmet dining experiences, and immerse yourself in the vibrant food scenes of your chosen destination.

Final Thoughts

Travel brochures are not just informative guides; they are powerful tools that ignite our wanderlust and inspire us to explore the world. The 10 eye-catching travel brochure designs we've showcased in this article are a testament to the power of visual storytelling and effective design.

Whether you're seeking adventure, relaxation, culture, or tasty cuisine, there's a travel brochure design out there that perfectly captures your travel aspirations. So get ready to plan your next epic journey and let these inspiring brochures pave the way to unforgettable travel experiences.

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Few travellers make it to this icy continent, but the lucky ones who do get to explore a frozen Eden ruled by the elements and teeming with wildlife.

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Whether it’s a family retreat or a girls trip, you can surround yourself with a hand-picked crew and customize a tour that fits you all perfectly.

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Our new line of premium active adventures is officially here. With perfectly paced itineraries, one-of-a-kind accommodations and elevated dining, this is adventure at its finest.

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Go deeper into the cultures and habitats of the places we explore. More is included and you’ll enjoy greater hands-on exploration, interactions with local experts, and freedom to roam.

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Are you an adventure-loving family in search of meaningful ways to discover the world together? These tours are specially designed for travellers seven and up and their inquisitive families.

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Step deeper into the animal kingdom while respecting all of its inhabitants. Our incredible collection of wildlife-focused tours is endorsed by the world-renowned ethologist.

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The thrill of adventure. The awesomeness of hostels. Get ‘em both on these immersive small group trips for 18 to 35-year-old travellers.

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As the leader in small group travel for 30 years, we know how to do it right: flexible itineraries, freedom to roam, safety, peace of mind, and locally based guides.

Change the world just by having the time of your life. When you travel with us, you become a force for good by acting responsibly and creating positive impact.

Together with our non-profit partner, Planeterra, we ensure local communities touched by our tours benefit from our visits in as many ways possible.

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Leave your destination even greener than you found it! For every day on tour, we’ll plant a tree in your honour and ensure that our forests get to live their best lives.

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Get ready for your next iconic adventure like a pro with these tips

From climbing Kilimanjaro to walking the Camino de Santiago, we asked guides, travelers, and explorers for hacks on how to train for these trips of a lifetime.

A scuba diver looks at a school of orange and pink goat fish swimming above a colorful and diverse group of coral.

The start of a new year is often the time people resolve to tackle bucketlist travel goals: rafting the Colorado River , scuba diving the Great Barrier Reef , exploring the poles. But how does an entry- to intermediate-level adventurer start preparing to make those big dreams a reality?

In 2010, to train for an assignment that required me to live for weeks at Mount Everest Base Camp (elevation 17,598 feet), I snuggled into my cold-weather sleeping bag on the deck outside my home in northern Minnesota during a few weeks of sub-zero temperatures in January. I started with a few hours in daylight and eventually slept out all night without a tent. That exercise helped me discern the number of clothing layers I would need to stay warm and put to rest my fear that I would freeze to death.

The best training isn’t always physical, sometimes it’s psychological or even spiritual. And every adventure requires developing a specific set of skills. That’s why we’ve asked the following experts for their advice on how to approach seven iconic travel experiences.

Scuba diving the Great Barrier Reef

A scuba diver holds a comparison picture of a once colorful and diverse coral reef underwater at the same spot, which is now mostly damaged and colorless

“It’s preferable to learn to dive in a place where there’s warm, clear water, as poor visibility can be disorienting and cold water makes it difficult to equalize and draw deep breaths,” says Carrie Miller, co-author of National Geographic’s A Diver’s Guide to the World . Neither should be a problem on the Great Barrier Reef, off the northeastern coast of Australia . There, visibility ranges between 30 to 100 feet depending on the season and water temperatures range from 72 degrees Fahrenheit in the austral summer to 84 degrees in the austral winter.

With many dive training organizations, she says, you can do the coursework and pool sessions in your hometown and complete your course on the Great Barrier Reef.

“Some people don’t take to scuba diving straight away and that’s okay,” she says. “It’s common to struggle with skills like mask clearing and the experience can feel overwhelming.” Practice doing laps in a pool wearing a mask that’s half full of water. This will help you get used to the sensation of water sloshing around your nose.

( Scared to scuba? Here are five reasons it’s finally time to learn .)

One thing to know about the reef is that it has already lost half its corals, so instead of expecting to dive in pristine beauty, use your trip as “an opportunity to learn about the pressures facing the reef,” says Miller.

Whitewater rafting the Grand Canyon  

A group of people on a yellow raft, paddling a whitewater raft through rapids on Colorado River in the Grand Canyon.

Extreme heat and submersion are two major risk factors when rafting the Colorado River through the Grand Canyon —neither of which are easy to prepare for in advance, says Kevin Fedarko, a former Colorado River guide and author of the forthcoming book , A Walk in the Park: The Story of a Spectacular Misadventure in the Grand Canyon.

“There’s an old saying among river guides: ‘If you’re hot, you’re stupid.’ ” To cool off in summer temperatures that often rise well above a hundred degrees, Fedarko recommends that rafters, always under the supervision of their guides, jump into placid sections of the river with their clothes on several times per day. “The Colorado is the best AC you’ve got,” he says. “Getting all of your clothing completely wet allows the effect of evaporative cooling to bring your body temperature back toward normal.”

( Explore 10 amazing river trips in North American parks .)

As for getting dunked in a monster rapid, says Fedarko, “unless you’re a Class V kayaker, the pure shock of being tossed in is so overwhelming there’s little you can do to prepare short of filling up your bathtub with 59-degree water and trying to simulate what it’s like.”

Climbing Mount Kilimanjaro

Hikers, dressed in pants, longsleeve shirts, backpacks and walking poles, walk along a dusty trail near a snow capped peak in Mount Kilimanjaro National Park in Tanzania.

The trip to the “ Roof of Africa ,” which soars 19,340 feet above Kilimanjaro National Park , Tanzania , does not require technical climbing skills, but it still calls for caution. Many people ascend too quickly before properly acclimatizing, ultimately succumbing to altitude sickness.

To prepare physically for the ascent, Dave Hahn, a mountaineer and guide for RMI Expeditions , recommends pushing pre-trip workouts beyond just one or two hours at a time. Spend entire days outside doing just about anything. “Ski, snowshoe, pull weeds, whatever. Be slightly uncomfortable for twelve hours at a time,” he says.

( Here’s how the pursuit of one European peak gave rise to modern mountaineering .)

On Kilimanjaro, Hahn tries to time it so that he reaches Uhuru Peak with the sunrise, requiring a near-midnight start, followed by a nearly 10,000-foot descent back to Mweka Camp. “Summit days are extremely long, like 11 p.m. to 5 p.m. on Kili.”

Skiing the Alps

“Skiing in the Alps is so different,” compared to the U.S., says Gordy Megroz, the author of National Geographic’s 100 Slopes of a Lifetime . “The resorts are enormous and often connected.”

For example, Matterhorn Ski Paradise , the highest ski area in the Alps, spans Switzerland and Italy . Because “the hotels are better in Zermatt and the food is better in Italy,” Megroz prefers to stay in Switzerland and ski 6.5 miles in the shadow of the Matterhorn to Cervinia, Italy, to eat lunch.

To prepare for such epic runs, he says, build your endurance and strength by signing up a few months in advance for two- or three-times-per week CrossFit (a workout that focuses on varied, high-intensity, functional movements) or Orange Theory (a workout that focuses on heart-rate zone training) classes. Or find a personal trainer who can set you up with a specific ski training plan.

( Climate change is altering how visitors experience Switzerland’s Eiger mountain .)

“There are no ski areas in the Alps that are easy,” says Megroz—the reason he advises beginner or intermediate skiers to stay on groomed trails, known as “on-piste,” in Europe. If you’re an advanced intermediate and want to explore off-piste, says Megroz, hire a guide. In Europe, unlike in the U.S., many of the ungroomed runs are not bombed by the ski patrol to clear avalanches. “You can certainly ski the off-piste stuff on your own,” says Megroz, “but it’s dangerous.”

Four skiers, ski down a steep, snow-covered mountain side with the towering Matterhorn Mountain in the background.

Cycling in Tuscany

Few journeys are more idyllic than cycling past the olive groves and vineyards of the Tuscan countryside. On trips like these, “endurance serves travelers more than speed,” says Lauren Hefferon, the founder of 35-year-old bike tour company Ciclismo Classico .

“I always remind people that if they are going on a bike trip, they have all day to cycle the 35 to 40 miles from point A to point B. But even if you ride three to four times per week [pre-trip],” she says, “that will not prepare you for the hills of Tuscany.”

( Take a road trip through Tuscany's breathtaking countryside .)

In addition to logging hours on your bike, Hefferon also recommends going to a gym two to three times per week to build core strength, always reminding clients that multi-day cycling trips are not a race. “Speed might cause exhaustion, disappointment, and an accident.”

Exploring the poles

A group of men, dressed in red, winter coats, snow pants, and boots, pitch a tent in a snowfield during compulsory survival training near the US Base at McMurdo, Antarctica.

“People look at these big trips and see the end product,” says Eric Larsen, the polar explorer who in 2010 was the first to reach the North and South Poles and climb Mount Everest in one year. “What you don’t see is the process of getting there.”

This January, Larsen is leading an eight-day polar training course that aims to train BIPOC polar adventurers. His co-leader is Emily Ford , the first Black woman to hike Wisconsin’s Ice Age Trail . “I have this philosophy: Train hard, travel easy,” says Larsen. During the course, held on Lake of the Woods in northern Minnesota, the attendees spend three days learning how to dress even before they step on to the ice to train.

“It’s very deliberate how slow we go,” says Larsen. “We’re not just throwing people into the woods and telling them, ‘Here’s a toothpick and a piece of jerky.’ The more time you spend outside getting to know your body, the better off you’ll be.”

Walking the Camino de Santiago

Two young women walk with backpacks down a road winding through green wheat fields on the Camino de Santiago near the town of Granon in La Rioja, Spain. The sky is blue with a few clouds and the rolling, green hills extend for miles.

Millions of people have walked the Camino de Santiago, the iconic pilgrimage created in the ninth century by the Catholic Church. It’s the one bucket-list travel experience that doesn’t require much—if any—preparation, according to Andrew McCarthy.

In the 1990s, the actor and writer, a self-professed “long-ago lapsed Catholic,” walked the route from Saint Jean Pied-de-Port, France , crossing the Pyrenees mountains, and arriving 500 miles later in Santiago de Compostela, Spain . Halfway through, McCarthy had a life-changing moment when he broke down sobbing in the middle of a field, realizing that fear had dominated his life, a story he retells in his book The Longest Way Home . McCarthy returned to Spain in 2021 to walk the Camino again with his then-19-year-old son, which resulted in his latest book, Walking with Sam .

( Here are three ways to plan a Camino de Santiago hiking pilgrimage . )

So, what is it about this path that is so compelling? “I find walking a powerful thing,” says McCarthy. “It’s the natural rhythm at which we are meant to process things.”

His advice? “Go! Buy your ticket and go within a week. The beauty of the Camino is that it requires no preparation, just a good pair of walking shoes.”

Related Topics

  • EXPEDITIONS
  • EXPLORATION
  • ADVENTURE TRAVEL

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Best credit cards for adventure travel in 2024

Ariana Arghandewal

Jan 5, 2024 • 15 min read

adventure travel brochure

Find the best credit card to accompany you on your next great adventure © Patchareeporn Sakoolchai / Getty

This series of articles about credit cards, points and miles, and budgeting for travel is brought to you in partnership with The Points Guy .

Advertiser Disclosure:  This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. This relationship may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers.  All information about the Wyndham Rewards Earner Plus Card and the Wells Fargo Autograph Card has been collected independently by Lonely Planet. These cards are not available through Lonely Planet.

Setting your sights on your next great adventure? Whether it's rafting the Grand Canyon , trekking to Mount Everest or cycling Slovenia , you'll get there faster and with plenty of perks to boot by choosing the right credit card to start racking up points on every purchase today.

If you have a knack for adventure travel, the right credit card can not only help you save for the cost of a trip but also protect you in case things don’t go as planned. 

Adventure travelers need a credit card that earns lots of points on travel and offers flexible redemption options and travel protections at a reasonable annual fee. This way, you’ll earn lots of points and get the best value for your redemptions regardless of booking a last-minute trip or planning well in advance. The best adventure travel cards also provide a variety of travel insurance inclusions, offering exceptional savings for adventure travelers. 

Most importantly, the right credit card can provide valuable travel protections if things don’t go as planned. If your trip is delayed, canceled or your luggage lost, your credit card’s travel insurance can bail you out of these tough situations. From there, you can continue your journey or make plans for a re-do without breaking the bank. 

In determining the best credit cards for adventure travel, we’ve also considered welcome bonuses, recurring benefits and a lack of foreign transaction fees on purchases made abroad. Without further ado, here are the best credit cards for adventure travel.

How to get started with travel points and airline miles

Hiking Stromboli volcano, Aeolian Islands; Sicily, Italy

  • Best overall: Capital One Venture Rewards Credit Card
  • Best for surfers and skiers: Wyndham Rewards Earner® Plus Card
  • Best for activities: Capital One Venture X Rewards Credit Card
  • Best for comprehensive travel insurance: Chase Sapphire Reserve®
  • Best for rental car insurance: Chase Sapphire Preferred® Card  
  • Best for cell phone protection: Wells Fargo Autograph℠ Card 

How to use points and miles to save money on travel

Capital One Venture Card

Capital One Venture Rewards Credit Card: Best overall

The Capital One Venture Rewards Credit Card is the best overall card for adventure travelers, thanks to solid insurance coverage, high earnings on travel purchases and generous travel perks at a reasonable annual fee. The card offers up to $100 fee credit for Global Entry or TSA PreCheck every four years so you can speed through security lines and immigration queues faster. Not many credit cards at this price point offer this benefit, nor do they offer two free lounge visits per year.

Adventure travelers will appreciate the ability to get discounts on exclusive experiences through Gravity Haus, a social club designed specifically for adventure travelers. The card offers $300 off Gravity Haus membership. Cardholders also get free museum passes through a six-month membership with The Cultivist. 

When you’re ready to redeem rewards for your next travel adventure, the card lets you do so at a rate of 1 cent per mile. Alternately, you can transfer miles at a 1:1 ratio to over a dozen airlines and hotel loyalty programs for even more value.

Welcome bonus: Earn 75,000 bonus miles after spending $4,000 within the first three months of account opening.

Rewards: 5X miles on hotels and rental cars booked through Capital One Travel; 2X miles on all other purchases.

Travel benefits: Complimentary six-month The Cultivist Membership, $300 off Gravity Haus membership, Hertz Five Star status, two annual visits to Capital One and Plaza Premium lounges, up to a $100 application fee credit for Global Entry or TSA PreCheck every four years, rental car insurance and travel accident insurance.

Credit score:  Good to Excellent.

Annual fee: $95. 

  • Complimentary The Cultivist membership, plus $300 off a Gravity Haus membership.
  • Travel accident insurance and rental car coverage.
  • Generous welcome bonus and ongoing rewards on purchases.
  • Limited earnings on travel booked outside of Capital One. 
  • Capital One pulls your credit from all three bureaus when you apply for a card.

The best travel credit cards for 2024

Wyndham Rewards Earner® Plus Card

Wyndham Rewards Earner Plus Card: Best for skiers and surfers

The Wyndham Rewards Earner Plus Card might be a great fit if you frequently travel to catch a wave or hit the slopes. Wyndham has over 9,000 hotels and timeshares worldwide, with many options for surfers and skiers. You can book these properties starting at just 7,500 points per room. You can even opt for a cash and points award starting at 1500 points. Cardholders even receive a 10% discount on full award nights, making them even more accessible.

This versatility makes the Wyndham Rewards Earner Plus Card an excellent choice for adventure travelers. The card offers a substantial welcome bonus that you can stretch into 10 or more free nights, and the annual fee is lower than most hotel credit cards.

Welcome bonus: 45,000 bonus points after spending $1,000 on purchases in the first 90 days. 

Rewards: Earn 5X points on eligible purchases made at Hotels by Wyndham, qualifying gas purchases; 2X points on eligible dining and grocery store purchases (excluding Walmart and Target); 1X point on all other purchases (excluding Wyndham Vacation Club down payments).

Travel benefits: Automatic Wyndham Rewards Platinum status, cardmember booking discount, annual 7,500-point bonus, no foreign transaction fees.

Credit score required: Good to excellent.

Annual fee: $75.  See rates and fees.

  • Earn 7,500 bonus points each anniversary year if you spend $15,000 on eligible purchases.
  • Automatic Platinum status includes practical perks like late checkout, early check-in and rental car status upgrades. 
  • $75 annual fee.

The best credit cards for rental cars

Capital One Venture X Card

Capital One Venture X Rewards Credit Card: Best for activities and experiences

No adventure is complete without a slew of high-octane activities. With the Capital One Venture X Rewards Credit Card , you’ll get access to exclusive experiences and discounts. The Venture X card offers a complimentary PRIOR subscription, which typically costs $149 and provides access to unique travel experiences and destination guides.

If you’re looking for more relaxed experiences, the card’s six-month The Cultivist membership provides complimentary access to hundreds of popular museums worldwide. You can even bring two additional guests. Eligible museums include the esteemed New York Met Museum, San Francisco’s Museum of Modern Art and the Picasso Museum in Paris.

Lastly, Venture X cardholders receive $300 off an annual Gravity Haus membership, a social club for adventure travelers. Members receive discounts on hotel accommodations, premium travel gear and other perks. 

Rewards: Earn 10X miles on hotels and rental cars booked through Capital One Travel; 5X miles on flights booked through Capital One Travel; 2X miles on all other purchases.

Travel benefits: $300 annual credit for travel booked through Capital One Travel; 10,000 bonus miles every card anniversary; Capital One lounge and Priority Pass Select membership; complimentary PRIOR subscription, 6-month Cultivist membership; $300 off Gravity Haus social club membership; up to $100 credit for Global Entry or TSA PreCheck every four years; Hertz President’s Circle status; access to Premier Collection hotels for discounts and perks; rental coverage; trip cancellation and interruption; trip delay reimbursement; travel accident insurance; lost luggage reimbursement; travel and emergency assistance services; up to $800 in cell phone protection.

Credit score: Excellent.

Annual fee: $395. 

  • Discounts on activities and experiences through PRIOR, The Cultivist and Gravity Haus memberships.
  • High earnings on travel purchases.
  • Solid travel protections.
  • The Cultivist membership is just for six months.
  • High annual fee.

Capital One Venture X review: an excellent credit card for travel enthusiasts

Chase Sapphire Reserve: Best for comprehensive travel insurance

Travel insurance is essential for adventure travel, and many travelers will buy a policy. If you want a credit card that provides a comprehensive policy, look no further than the Chase Sapphire Reserve® card. The card offers up to $10,000 per person (up to $20,000) in trip cancellation and interruption coverage, so you can get reimbursed for pre-paid, non-refundable expenses if your trip is cut short. 

If your trip is delayed by more than six hours, Sapphire Reserve ’s trip delay reimbursement coverage will reimburse you up to $500 per ticket so you can pay for unreimbursed expenses like meals and hotel accommodations. Even your luggage is protected up to $3,000 per passenger against loss and damage as long as you charge your travel expenses to the card.

The Sapphire Reserve ’s rental car insurance covers up to $75,000 against theft and damage in the U.S. and abroad. Cardholders also receive emergency evacuation and transportation, which not many credit cards provide. This policy provides up to $100,000 towards medical services and transportation during emergencies, providing ultimate peace of mind for adventure travelers.

Welcome bonus: Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $900 toward travel when you redeem through Chase Travel℠.

Rewards: Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Travel℠ immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases.

Travel benefits: Up to $300 in annual travel statement credits (including airfare, hotels and rental cars); airport lounge access via Priority Pass Select membership; up to $100 application fee credit towards Global Entry, TSA PreCheck or NEXUS every four years; travel protections including cancellation/interruption insurance, trip delay reimbursement, primary rental car insurance (up to $75,000 in the U.S. and abroad) and lost luggage reimbursement.

Annual fee: $550 (plus $75 per authorized user).  See rates and fees .

  • Extensive travel insurance covering luggage, rental cars, emergencies, trip delays and interruptions.
  • High rewards on travel purchases.
  • High annual fee, with an extra $75 charge for authorized users.
  • Approval is subject to the Chase 5/24 rule.

Chase Sapphire review: an in-depth look at the card loved by travelers

Chase Sapphire Preferred Card: Best for rental car insurance

The Chase Sapphire Preferred Card is ideal for adventure travelers who like to take road trips in rental cars domestically or abroad. The card comes with primary auto collision insurance, which most rental car companies charge around $15 daily. Primary collision insurance covers your rental vehicle against damage and theft up to the full cash value.

Car rental insurance isn’t an unusual benefit for premium cards like the Sapphire Preferred . However, not all cards offer primary coverage. When your coverage is secondary, you must file a claim with your insurance company before your credit card coverage kicks in. Another unique aspect of the Sapphire Preferred ’s rental car insurance is that it applies to domestic and international rentals, providing the ultimate peace of mind. 

Welcome bonus: Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Travel℠.

Rewards: Earn 5X points on travel booked through Chase Travel℠ (excludes hotel purchases that qualify for the $50 Annual Chase Travel℠ hotel credit); 3X points on dining at restaurants, including eligible delivery services, takeout and dining out; 3X points on online grocery purchases; 3X points on select streaming services; 2X points on all other travel; 1X on other purchases.

Travel benefits: Annual $50 Chase Travel℠ hotel credit, no foreign transaction fees, trip cancellation/interruption insurance, primary rental car insurance, trip delay reimbursement, baggage delay insurance, travel and emergency assistance services.

Credit score required: Good to Excellent. 

Annual fee: $95. See rates and fees .

  • Primary rental car insurance covers up to the vehicle’s cash value, including rentals booked abroad.
  • Up to 5 points per dollar spent on travel, including rental cars, through the Chase Travel℠ portal.
  • Includes other useful travel protections like trip delay reimbursement, trip cancellation/interruption insurance and baggage delay insurance.
  • Earns just 2 points per dollar on travel booked outside of the Chase Travel℠ portal.
  • $95 annual fee.
  • Approval is subject to Chase’s 5/24 rule.

Chase Ultimate Rewards Guide: one of the best loyalty programs on the market

Wells Fargo Autograph℠ Card

Wells Fargo Autograph℠ Card: Best for cell phone protection

If you’re an adventure traveler, you know the importance of having a cell phone to communicate with family and friends back home. It’s your connection to the rest of the world, yet we’re constantly endangering it during our travels: Dropping it and leaving it out for potential thieves to snatch up. If your phone is damaged, lost or stolen during your travels, the Wells Fargo Autograph Card provides up to $600 in travel insurance per year. Not only is this a rare benefit for a card with no annual fee, but the $25 deductible is reasonable compared to what more premium cards offer.

The Autograph card also offers primary rental car insurance, along with travel and emergency services assistance. The card’s high earn rate also makes it ideal for maximizing every dollar spent during your travels. 

Welcome bonus: Earn 30,000 bonus points when you spend $1,500 in purchases in the first three months.

Rewards: Earn 3X points on travel, gas, restaurant, transit and popular streaming purchases; 1X points on all other purchases. 

Travel benefits: Up to $600 per year in cell phone protection (subject to a $25 deductible), secondary rental car insurance in the U.S., primary rental car coverage abroad, travel and emergency services assistance.

Credit score: Good to Excellent.

Annual fee: $0.  See rates and fees .

  • $600 annual cell phone protection. 
  • Primary rental car coverage applies to rentals outside of the U.S.
  • High earning potential in travel spending categories.
  • Rental car coverage is secondary in the U.S. Rental coverage is limited to 15 consecutive days – half of what most other credit cards offer.
  • Points are worth just one cent each towards travel and cannot be transferred to other loyalty programs.

How to travel to New Zealand with points and miles

Kitesurfing at Playa de Bolonia, Spain

Who should get a credit card for adventure travel?

Anyone planning an adventure who wants the convenience, security and rewards that come with a credit card should consider getting one. This includes those who enjoy outdoor activities such as hiking, camping, or water sports and those planning to go on safari expeditions or explore remote destinations. A credit card can be useful for booking flights, accommodations and activities, as well as for emergencies or unexpected expenses that may arise during the trip.

Individuals who frequently travel internationally for adventure purposes should also consider getting a credit card. Many credit cards offer benefits such as no foreign transaction fees, travel insurance, and emergency assistance services that can be extremely valuable when traveling to remote or unfamiliar destinations. These features provide peace of mind and help ensure a smooth and enjoyable adventure travel experience.

Traveling to Hawaii with points and miles

How to choose the best credit card for adventure travel

Several factors must be considered when choosing the best credit card for adventure travel. First, look for a card that offers travel rewards or benefits that align with your travel plans. For example, a card offering bonus points or miles on travel expenses may be ideal if you frequently book flights or accommodations. Additionally, consider whether the card offers practical perks, such as travel insurance, which can be valuable during adventure trips.

Next, pay attention to any fees associated with the credit card. Look for cards with no foreign transaction fees if you plan to use your card internationally during your adventures. Also, consider any annual fees and whether the card's benefits outweigh the cost.

Another important factor to consider is the acceptance and usability of the credit card at your destination. Visa and Mastercard are widely accepted worldwide, so having a credit card from one of these networks can be beneficial for international adventure travel.

Lastly, consider the rewards and recurring perks offered by the card. If you’re going to use a credit card for all your travel and daily expenses, you want the rewards to be flexible and easy to redeem. A card that earns transferable rewards, such as the Capital One Venture or Chase Sapphire Preferred , fits the bill.

The best credit cards with no international fees  

Kayaking in Northern Canada

What’s the best credit card for adventure travel?

The best credit card for adventure travel depends on your travel goals and spending habits. Our top pick is the Capital One Venture Rewards Credit Card since it offers valuable travel protections, generous rewards and useful travel perks at a reasonable annual fee.

Traveling to Japan using points and miles

Which features should adventure travelers look for in a credit card?

Adventure travelers should look for features like comprehensive travel insurance, generous bonus points on travel spending and recurring benefits when choosing a credit card. Be sure to compare the various credit card benefits against the annual fee (if any) to ensure you’ll get value from them.

The best credit cards for Global Entry

Taking in the view from Algonquin Park in Ontario, Canada

Are credit cards worth it for adventure travelers?

Credit cards are well worth it for adventure travelers who get good use from their benefits or earn substantial points every year.

Traveling to Iceland with points and miles

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

This article was first published Aug 3, 2023 and updated Jan 5, 2024.

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