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Popular categories, how to become a travel content creator: step-by-step guide.

By: Charlotte · Last updated 7. June 2024 · In: Blogging , Social Media

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Are you wondering how to become a travel content creator? Then you’re in the right place!

In 2012 I was on the waitlist for Instagram to become available for Android, and in 2015, I decided I needed to come up with a way to make money online to create more freedom to travel. I knew instantly that I wanted to become a travel content creator .

There weren’t many professional Instagrammers to learn from at the time, nor were brands used to working with influencers, so I made a lot of mistakes in the beginning.

Since then, however, I have worked as a creator for 8+ years and on the other side, for a tourism board. And that means I know a thing or two about how to become a travel content creator and what brands and tourism boards look for when working with creators.

🌟 Skip the guesswork and grab all my personal templates in the Travel Creator Toolkit !

Article overview

Are content creators and influencers the same?

Passive income as a creator, 1. research and learn, 2. plan for monetization, 3. find your secret sauce, 4. niche down, 5. pitch & build relationships, 6. build your portfolio, 7. work on your mindset, 8. consistency is key, remember to pin for later 😉, what is a content creator.

A content creator is someone who produces creative and engaging content for various media platforms, such as Instagram, blogs, podcasts, YouTube, etc. And a travel content creator is, of course, a content creator who focuses on content in the travel niche.

The role of a content creator involves a range of tasks, including generating ideas, researching and writing content, creating videos and shooting photos, editing and proofreading, managing social media accounts, analyzing data to measure the success of our content and reporting results to brands.

A content creator is necessarily not the same as an influencer. These days you can create UGC content for brands that you don’t post on your socials at all. You are also a content creator if you run an informative blog that people visit if they have a certain question.

An influencer, on the other hand, is a person who has built a large following on one or more platforms. They use their influence to promote products, services, or ideas to their followers and can have a significant impact on consumer behavior.

Example of content I have created as a travel content creator. Girl in a white coat with a green and pink scarf flowing towards the camera in Budapest.

Why become a travel content creator?

Before we look at my step-by-step guide to becoming a travel content creator , I wanted to quickly touch on why. Because, while working and earning money online as a content creator is a lot of fun, it is also a lot of hard work.

Pitching , no responses, endless hours of editing , reporting on results, engaging, building relationships, getting up early and staying up late to catch the perfect light, etc. So you have to want it to be able to stay with it when it gets hard.

Make sure this is something you really want to do, and that you have a passion for photography, video and/or writing. Try it out with some places close to home before you quit everything to head out on the road. Maybe a hotel in your hometown could use some fresh content?

When you are sure this is for you and you play your cards right, you get to explore the most amazing places while receiving email notifications like this:

Example of how you can make money as a content creator through affiliates and digital products

As you can see, in addition to brand partnerships, you can also set up passive income streams that more or less run on automation while you are sleeping or are out having fun.

And that’s exactly what I want you to experience. The feeling of location and financial freedom. So your office also can look like this someday. It might look like I was in Japan…

Learn how to become a travel content creator in this step-by-step guide.

Or somewhere in Africa…

Learn how to become a travel content creator in this step-by-step guide.

But this was actually my office in Norway yesterday. For the last couple of months, I’ve been traveling in my home country, learning to appreciate what I’ve taken for granted for so many years. The incredible beauty that Norway has to offer . So yesterday my mom came to see me south in Kristiansand, and we went to the zoo.

Normally I wouldn’t recommend animal attractions, however, Kristiansand Zoo does incredible work with the conservation of some of the world’s most endangered species. So I’m happy to promote it.

I still had a course update to finish, so I spent a couple of hours working in the most beautiful surroundings and then enjoyed the rest of the day with my mom. Something I would not have been able to do on a regular Wednesday if I was stuck in a 9-5.

Norwegian: Hvis du vil lære mer om passiv inntekt, sjekk ut min norske side her .

7 steps: Become a travel content creator

Now, let’s get to the juicy part. If I had to start over as a travel content creator knowing what I now know, this is exactly what I would do.

What do you actually want to say and do? Do you want to create a blog in addition to Instagram? Or are you focusing on TikTok? The first thing you should do is make a plan.

While I would normally say, just get started and adjust as you go, I do think some initial research can set you up for success.

Learn as much as you can before you start, but put a timeframe on it. Don’t spend years planning and looking for free advice as I did, I wasted so much time.

Take advantage of living in a time where we have all the knowledge in the world at our fingertips, and get it done as quickly as possible. Maybe you spend one month taking in all the information you can and then use your intuition to choose which path to take.

There’s lots of free content around, however, I started seeing results when I invested in myself. I truly believe that the transformation is in the transaction. After completing 79 courses these are the very few I recommend:

  • Six-Figure Blog Builder by Create and Go : Covers everything you need to know about making money online through a blog and social media with affiliates and digital products.
  • 6 months to 50k : This course helped me almost triple traffic to Sunshine Seeker, even though I already knew SEO. If you want to have a travel blog as part of your monetization strategy, there’s no one better to teach you than Nina Clapperton.
  • The Travel Creator Toolkit : This is my baby, a collection of all the resources I have used over the years to make money as a travel content creator.

Build an email list

Have you ever heard the saying, the money is in your list? That’s true for travel content creators as well. And that’s why I highly recommend you start growing an email list from the start.

You can get shut out of your social media and your website can get hacked at any time, your list of people who have chosen to interact with you is the only thing you truly own.

You can create a freebie to grow your list using my free Canva ebook template .

🌟 The reason why I am where I am today, able to travel wherever I want whenever I want, is because of this course . And that’s not an exaggeration! You literally learn everything from setting up your website to building traffic and selling products. Remember that the more passive income you can create in addition to working with brands, the more freedom you’ll have.

Make a plan for monetization. My number one tip is that you diversify your income from the very beginning. In addition to brand partnerships, think about how you can make money through ads, affiliates and maybe selling digital products. 

When I started, I made money through affiliates before I made anything from brands. You can easily share affiliate links for products in your niche through stories, link in bio, YouTube descriptions, newsletters or on your blog. You can also add affiliate links to tools and resources inside your freebies.

If you want to become a creator in the travel niche, your first stop should be  Travelpayouts , an all-in-one travel monetization platform. 

Inside Travelpayouts, you’ll find  my two best converting affiliates, GetYourGuide and Viator , along with many other major travel brands, such as, TripAdvisor, DiscoverCars and Agoda.

There’s a single wallet for withdrawing money, so you can get paid faster. The minimum payment threshold is only $50 USD to get paid via PayPal, monthly. 

Gone are the days of waiting months to get paid and unanswered emails from customer support. In 2023 alone, Travelpayouts paid $17M worth in affiliate rewards to its partners. So why shouldn’t you get a piece?

And the best part is that you have all your analytics in one place, instead of having to log into a ton of different dashboards. I wish Travelpayouts existed when I got started, it would have saved me so much time.

So start thinking about what kind of products and experiences you can include in the content you want to create.  Remember that you get a complete affiliate guide for creators inside my Travel Creator Toolkit.

What do you know/do better than 8 out of every 10 people? That is what’s going to earn you a lot of money.

Do you draw or paint? Start an Instagram where you draw the destinations you visit. Film behind the scenes of your painting, the destination vs. the painting, etc. I can see so many pieces of content created out of one painting. Someone might already be doing this, I don’t know, but you get my point, right?

Find your uniqueness and highlight it!

Do you love fashion and plan the perfect outfit to fit in with every destination? Do you have a unique photography or videography style that stands out? Do you dance your way through the world? Are you a history buff with a lot of knowledge of historic places?

Use what sets you apart from everyone else for everything it’s worth!

Early morning creating content at the stunning Pink Coco Hotel in Padang Padang - Bali budget breakdown

And when you find your secret sauce, niche down. This is something I regret not doing when I first started. You don’t have to stick to one narrow niche forever, but it is so much easier to grow in the beginning when you focus on one thing. As I mention in my free pitching guide , brands are more likely to work with micro-influencers with a clear niche.

Your niche can be a specific destination, weekend guides in Europe, ethical animal attractions, travel with a handicap, street food, you name it. When you create a presence or an audience within a specific niche, you have a much larger chance of getting a yes from brands in that niche.

Just think if a yoga brand was considering working with a general travel influencer with 100,000 followers or a yoga travel micro-influencer with 10,000 followers. They know that most of the followers of the yoga influencer are most likely interested in yoga. However, they have no clue how many of the followers of the larger influencer are interested in yoga.

And when you grow, you can broaden your niche.

Must read >> 23 amateur blogger mistakes you are probably making

Start looking for brands that you would like to work with and put together a list. You can use the pitch tracker in my Travel Creator Toolkit or just Google Sheets.

  • Pro tip: Whenever I see one of my fellow travel creators doing a paid collaboration with a brand, I always check it out to see if it’s a good fit with my audience as well. Remember that it’s easier to get a yes from brands who already see the value of partnering with creators.

Follow and engage with these brands on Instagram, only genuine engagement of course. If you already own one of the products or have used a service and have some great content, post it and tag them to show what you can offer.

Then start pitching. And this is a number game, when I first started I sent out 10 carefully tailored pitches every week. You can get one of my pitch templates for free when you sign up above or at the bottom of this page, or you can get all my pitch examples in the toolkit. Remember to also check out my complete pitching guide for micro-influencers .

And start building your audience as soon as possible. My number one advice is to let your followers get to know you through stories. People are more likely to buy from you and support you when they feel connected to you.

Remember that you don’t have to be an influencer with a huge following to work as a travel content creator. You can create UGC content, you can reach out to brands, hotels and destinations to help with their overall online presence, you can take over their Instagram, etc.

It all comes down to how you can help the brand do something they can’t easily do themselves. So think about it, how can you offer value to both the brand and your audience?

UGC content

User-generated content, UGC, is all the rage right now. Think of it as our digital age word-of-mouth marketing. It is original, brand-specific content created by customers and published on your or the brand’s social media, website or used as ads.

I’ve seen a lot of smaller creators earn more money creating UGC than huge influencers with hundreds of thousands of followers.

I recommend pitching a package of videos for the brand to use as ads with a few different hooks so they can test to see what works best. That means you film one middle part of the video and maybe three different intros and outros with different hooks that will catch the attention of their different customers. Then the brand can edit the videos together as they please.

NEW! There’s now also a beginner’s guide to UGC in the Travel Creator Content .

Making money online as a blogger and travel content creator while living in Lombok

Before you leave home or quit your job, build up your portfolio. You can showcase your skills without having worked with any brands. Maybe you have taken some incredible photos or videos on a previous holiday? Maybe you have done some barter partnerships without getting paid? It doesn’t matter as long as it shows what you can offer!

In the beginning, I put everything together in my media kit (you get five different templates in the Travel Creator Toolkit ). From the media kit, you can link to any online portfolio like a travel blog, Instagram, TikTok, etc.

When I had a few paid partnerships under my belt I created a case study that I sent out together with my media kit. The case study outlined the brief, the content I created and the results I achieved. This is when I started to see some real traction and after a while brands started reaching out to me first.

Remember that all the people you pitch are different just like you and I, so they will be looking for different things. The best thing you can do is just to start somewhere to see what works in terms of pitch copy, media kit, case studies, etc. in your niche. Remember that clarity comes from action not thought!

Example of media kit/Case study/portfolio Canva Template for anyone wanting to work as a travel content creator.

I believe that success in any area of our lives comes down to 80% mindset and 20% strategy, so I work on mindset first with all my clients. Be sure to read about my 8 best strategies to cultivate a success mindset as a creator.

Because you will hear “no” more than you will hear “yes” in the beginning, don’t take it personally. Sometimes the brands have spent their marketing budget for the quarter and sometimes it’s just not a good fit. That’s all part of being a travel creator.

You might also realize you have some money blocks when you have to ask about a campaign budget or send an invoice. So work on your money mindset from the very beginning. There are lots of free resources on YouTube, I also talk about it in the Travel Creator Handbook in the Travel Creator Toolkit .

For me, journaling also really helped to get to the bottom of why I felt resistance to pitching and asking for money. And I still use affirmations every day.

Ask yourself, is the fear greater than your desire for location and financial freedom? Would you regret not just going for it? What do you have to lose?

Don’t keep yourself from following your dreams just because you are embarrassed to be seen at level one. Remember that those who are now on level 100 once started exactly where you are. The only difference between you is that they went for it!

It also doesn’t hurt to speed up the process by manifesting your dream brand partnerships. I manifested a campaign with the tourism board of one of my dream destinations. It’s not a coincidence that my dream tourism board was one of the very first to reach out to me.

Also, prepare for some interesting experiences on the road. Travel doesn’t always go to plan and that’s just how it is. You can check out my take on the advantages and disadvantages of digital nomad life here.

Consistency in your posting schedule, the value you provide and the look of your content are essential as a travel content creator.

You don’t have to post several times a day on all the channels to grow. The most important thing is that your content offers some kind of value. Why should people care about what you post? Mini-travel guides in the caption have done really well for me recently.

Also, I have found the sweet spot for me, between growing and not getting burnt out, is to post 4 reels and 2 carousels a week on Instagram. Plus 4-7 stories six days a week. Then repurpose this on Facebook, TikTok, Pinterest and shorts if you’re on YouTube.

The Travel Creator Toolkit

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Want to skip months of trial and error? Get everything I have used to create my travel content creator business . In addition to everything you see above you also get a month’s worth of captions, my pricing guide, case study template, best pitching practices checklist ++

You also get lifetime access to the toolkit and all updates for free (I update and add to it regularly).

Take it from someone who has been a travel content creator since before it even was a thing, and made a lot of mistakes; don’t waste time. Time is the most valuable resource you have, just think where you could be a month or even a year from now if you get started today!

Are you an aspiring digital nomad? Want to make money online to create more freedom in your life to travel? Learn how to become a travel content creator in this step-by-step guide.

About Charlotte

Charlotte is the passionate traveler and online business coach behind Sunshine Seeker. She started working as a content creator on Instagram in 2014, before social media was even a thing, and as a travel blogger in 2015. Over the past 14 years she has explored 45+ countries and lived in Oslo, Kraków, Bali and Lombok. Every month she helps more than 50,000 people plan their adventures and learn how to create more freedom by working online.

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Adventure captions and quotes for Instagram

19. December 2023 at 07:24

Wow! Your guide for people who want to make travel content is amazing! It gives a really clear plan for success. I like how it talks about making money in different ways, finding what makes you special, and getting to know brands. The toolkit suggestions and tips on staying positive are really helpful too. Thanks for sharing this great guide! It’s super motivating for anyone who wants to be a successful travel content creator!

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26. December 2023 at 12:58

I’m happy you find the guide helpful, Xeni! Thank you for commenting 😀

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20. January 2024 at 10:02

Thanks for this!

20. January 2024 at 14:16

Thanks for stopping by 🙂

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How I Accidentally Became a Travel Content Creator – Ultimate Guide 2024

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*This post was last updated December, 11 2023*

When I moved to Australia in 2016 to spend a semester studying abroad, I had no idea that in just over 5 years, I would be a travel content creator. Before I got to Australia I travelled a bit through Thailand , Singapore and Bali with a friend and was immediately hooked. There was something about being in a foreign place, and hearing different languages and accents that excited me. I also loved the thrill of not knowing who I’d encounter and the stories I’d have to share with friends and family.

If you feel the same way about travel and are always after a new adventure, you might be looking for ways to get into content creation. So even though I somewhat accidentally became a travel influencer, I always intended on finding a job that would allow me to travel. After some trial and error, I found a few avenues that worked and today I’m here to provide you with the ultimate guide to becoming a creator/blogger/influencer as well!

Table of Contents

How I Became a Travel Content Creator

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Before I jump into the steps you need to take to become a creator, let’s back it up for a second. While you can certainly choose to be a content creator as a career path these days, I – like many other creators, kind of fell into it. Yes, I had already been travelling for a few years and was blogging here and there but I was also lost.

I’d travel as often as I could and would fund my travels by working alllllll summer long while I was in university. When I say I worked all the time, I’m not kidding. I worked the front desk of a gym in the mornings, would come home for a quick nap and then work 4/5 pm – close (1/2 am) at a restaurant. Then I used all of that money to pay for university but also to study abroad in Australia , go to Iceland for a week, travel around Europe with friends for a month, do a working holiday visa in Australia for a year and then travel for 3 months straight around New Zealand , the Philippines and Sri Lanka on my way home.

I kept coming back to my gym and restaurant job in between and after I graduated because I still wasn’t quite sure how to make travel a career. When 2019 rolled around, I had started taking my blog more seriously and had rebranded from ‘Dreaming of Elsewhere’ to ‘Spellbound Travels’. By the end of the year, I had planned to teach English in Vietnam and had even secured a job there. So I packed up and travelled through Hawaii and a bit more of Australia before landing in Hanoi, Vietnam at the start of February 2020.

Becoming a Creator During the Pandemic

By now, you can probably guess where the story takes a turn. The pandemic got in the way of my plans – as it did for everyone else in the world – and I reluctantly came back to Canada by the end of March 2020. At that point, I had no job, wasn’t eligible for government relief money and needed to get out of my parent’s house.

I somehow landed a job at a well-established hotel chain, doing their social media management. While I was thrilled to have a job in the travel sector, I wasn’t loving the day-to-day corporate life and wanted more. I had already started making some TikToks for fun and started to take things more seriously once I saw a video about freelance writing. I began writing for different clients and simultaneously making videos for a growing audience on TikTok. A few months later, I already hit 50K followers and realized I didn’t have to stay at a job I hated.

And guess what – you don’t have to either!

Actionable Tips for Becoming a Travel Content Creator

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Now that you know a little more about your journey, let’s get into the good stuff! These tips contain everything I wish I knew when I got started as a creator so you can get started on the best possible foot. Follow these steps and there’s no reason why you shouldn’t find success.

Following Your Passions

Travel came to me at a time when I had no idea what I wanted out of life. Other than writing, it became the one thing that consumed me entirely. I don’t even want to know how many hours I’ve spent researching travel information, writing blogs, posting on Instagram and eventually TikTok before I started to see any success. Long story short – you need to be passionate about what you’re doing because if you’re not, you’ll likely give up before you find any success.

I’d recommend writing out a list of all the things you’re passionate about and seeing how you can pair that with travel. Since I’ve always loved writing and was working remotely while travelling, it made sense to start giving tips for digital nomads . I even created an ebook with my best tips for getting started as a digital nomad , including finding a remote job, choosing a place to live and work from, making friends, dealing with taxes, etc.

Find What Makes You Stand Out

It seems like everyone wants to be a travel content creator or travel influencer on Instagram, TikTok or YouTube these days. With so many people chasing the same dream, you need to think about what’s going to make you stand out in a crowd. I used to struggle with knowing how to stand out or what I could provide my audience that was different from what everyone else was doing.

Eventually, I discovered that a lot of people were coming to me for content that was specific to certain locations I’ve spent a good amount of time travelling through or living in. While living in Toronto , I showcased cool hikes and provincial parks close to the city. In Cape Town, I showed the best spots to watch the sunset, great cafes to work from etc. I’ve slowly realized that ‘standing out’ often boils down to not being afraid to be yourself. Authenticity resonates and if you share things you’re genuinely interested in while thinking about what your audience wants to see, you’ll be on the right track!

Don’t get me wrong, I still struggle at times. I can get caught up with what’s trending instead of staying true to my own voice. It’s when I decide to show up face to face with the camera (or usually my phone) and talk about travel and the things that interest me most, that I get more eyes on my content. This is something I’m constantly reminding myself to do because social media is all about engagement. Answer people’s questions, share your hot takes and be helpful.

Provide Value

View this post on Instagram A post shared by travel blogger 🌙 amy (@spellbound.travels)

One thing I see a lot of people doing wrong when they want to be a travel content creator is just posting what they feel like posting. I was guilty of this for a longgggg time and it wasn’t until I started providing value to my audience that I started to see my accounts grow. I had to start thinking about using the caption to provide information people won’t get just anywhere, as well as creating video content that served a purpose.

My videos that perform best (other than the occasional trendy one) are ones that answer questions or are educational in some respect. Provide value with each post instead of pushing out a bunch of content that won’t really stick. And remember, value doesn’t necessarily = educational. Depending on your personality, value could be entertainment or inspiring as well.

Look at my Instagram post above to see how I’ve provided value by sharing places you can’t miss in Budapest!

Consistency is Everything

If you want a career with travel, you have to recognize that it’s truly a numbers game. Now that doesn’t mean you should necessarily be posting multiple times a day. Instead, work out a schedule that you know you’ll be able to keep up with. You might need to play around with different options until you find what works best for you. For the longest time, I was posting on Instagram maybe 3 times a week (photos only) and now I try to post Reels every day. If I miss a day, I do my best to forgive myself (because I’m not a robot after all).

Make sure whatever you’re doing, you repurpose content. When I’m posting Reels every day, I’m actually taking the content directly through TikTok and using SnapTik to save the video without the watermark. Later, I share the exact same video on Pinterest to get even more traffic! After posting Reels every day for a month or two, I saw a HUGE jump in followers which positioned me as an authority figure when pitching my services to brands and locking in more lucrative brand deals.

YouTube Shorts

YouTube Shorts have been around for a little while now but I only started utilizing it a few months ago. I’m currently on the journey on growing a YouTube channel and trying to become a travel content creator on YouTube and am at nearly 1000 subscribers (as over Dec. 2023). I’m not going to lie to you, YouTube takes a LOT more effort than TikTok or Instagram to grow with long-form content because everyone has a horrible attention span these days.

BUT, YouTube is consistently paying creators well so it’s a good avenue to pursue if you’re in it for the long haul and really enjoy creating content. YouTube Shorts have helped grow my channel more than any long-form video I’ve posted and the best part is that you can just repurpose any content you’ve made for Instagram or TikTok.

I’m no expert here at the moment but I’ll keep you updated on my YouTube journey into 2024 and when I get monetized!

Photography & Videography

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Now I don’t consider myself a photographer or videographer by any means BUT I’ve definitely learned how to take better photos and videos over time. If you don’t have experience with photography or videography, hop on YouTube and take notes from those who are doing it well. Once you have some inspiration, you’ll need to practice and as you continue to travel your content will progress!

You can always start out with an iPhone and eventually upgrade to a DSLR for photos but video content on a phone is fine. Eventually, you’ll learn how to pose, how to get other people to take photos for you or do self-portraits with a tripod. Believe it or not, I only recently acquired a tripod 😳 and most of my travel photos are taken by new friends I meet at hostels (with a little training).

If you’re hoping to become a travel content creator, good content is important. You don’t need to be perfect from the start but put in a little effort to make your content stand out!

Don’t be Afraid to Pitch to Brands

For the longest time, I was under the impression that travel influencers had big brands, hotel chains and more flooding their inbox. While this is true for the big players and for those with years of experience, that probably won’t happen for a while. I spoke to a food content creator with over 300K on Instagram and even she told me that she spends a lot of time pitching to brands.

Before you get discouraged, you should also view pitching to brands as a numbers game. It’s likely that you’ll get 50 ‘nos’ before you get 1 yes. While that can seem a little daunting, you can take each rejection as a step closer to working with a brand you love!

Here’s what you should do when pitching to brands:

  • Make a list – Who do you actually want to work with? If it’s a hotel in a specific area, search for all of the hotels and attach their social channels and website.
  • Get a direct contact – I usually use Instagram to DM those brands to ask for their email. I send a small paragraph explaining who I am and the type of services I can provide them with.
  • Tailor the pitch – Once you’ve locked down an email, it’s time to do some more in-depth research. While I have a general pitch saved, I never copy and paste. I take the bare bones of my general pitch and change it to suit the brand I’m hoping to work with. Tell the brand what ideas you have in mind for a collaboration, link previous samples of work and attach a media kit as a PDF.
  • Create & update your media kit – Your media kit is essentially a portfolio of work, containing specific stats such as engagement, views, etc. You can create one for free on Canva . Remember to update it regularly before sending it out to new brands as your audience size and engagement change!

And if you’re still looking for a little help with pitching to brands, my DM/email sc ript will show you EXACTLY what you should be doing to get responses and lock in deals this month.

Stalk Your Competitors

Okay, don’t take this one literally. When I say stalk, I mean gently stalk them online. You should always keep an eye on what other people in your field are doing. I often take notes on other travel creators, looking at what type of content is performing well for them, how they approach storytelling and the value they provide their community.

This is incredibly useful when you’re looking to pitch to brands to start getting paid partnerships. I don’t always know who I want to work with and it can be tough to create a long list of dream clients but that’s where the stalking comes into play. By looking at creators who have a similar size audience to yourself (or slightly larger), you know that if you pitch to that brand, there’s a good chance they’ll want to work with you too!

One thing to keep in mind is that you shouldn’t constantly compare. This can really f*ck with your mental health when you don’t feel like you’re where you should be. If you find yourself getting stuck in a negative headspace, unfollow the people that are triggering you.

Make TikTok Your Best Friend

@spellboundtravels Wait until you see the most underrated 😍 #travelawards #travelgirlsgo #girlslovetravel ♬ Run Boy Run – Woodkid

By now we all know that video content is a MUST. Sure, Reels are great but in my experience, TikTok has a better reach. With that being said, some TikToks will perform better on Instagram as a Reel so you should always repurpose your content. You’ll want to dedicate a few hours (at least) each week to finding trending sounds and video ideas and keep them as a note you can reference later.

TikTok has the ability to skyrocket your travel content career if you’re willing to give it a try! Work on being as authentic as possible and finding a few different video styles you enjoy making. It’s great if you’re able to show your face and speak directly to your audience. Use the Q&A and reply to comment feature to engage and build up your community.

Check out my TikTok here for some inspo!

One of the best ways to make money as a travel content creator is through UGC (User Generated Content). This is when you create 15-60 second videos for brands and businesses to use on their social channels. UGC has been all the rage lately because you ‘technically’ don’t need a large following to start. I put quotes around technically because it definitely helps to have a large following when trying to get brands to pay you for UGC.

If you’re just starting out as a travel creator and don’t have a large following, you can still do UGC. It might be a little more challenging to get businesses on board but if you can put together a few sample videos that perform well, you can slowly build up a portfolio.

I truly believe that mindset is everything. You have to believe that your success is inevitable. If you’re struggling to maintain a good mindset, it might help to journal, and create specific goals and vision boards so you can picture what you want. I’ve recently been creating monthly vision boards for my screensaver on my laptop and it reminds me of what I’m trying to achieve!

If people that you’re close to don’t think it’s possible and are feeding you negative energy, look at it as a chance to prove them wrong someday. Use that negativity as a driving force and motivation to make your dreams come true.

Anyone Can Be a Travel Content Creator

travel ugc creator

I hope this blog showed you that just about anyone can be a travel creator if they want it bad enough! Sure, it’s going to take some work and yes, you’ll probably have to be patient but if you want to make it happen, it’s possible. If you have any questions about content creation or just travel in general, feel free to DM me on Instagram and I’ll do my best to get back to you quickly!

I’ll be back shortly with a new blog but in the meantime, you can follow my adventures as a full-time traveller and digital nomad on  Instagram ,  TikTok  and  YouTube! 


Amy xx 

📌 P.S. Like this post or found it helpful?  Consider buying me a coffee  or share it with a friend 👇🏼

travel ugc creator

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love your website and your contet. you’re an ispiration for me 🙂

Awe thank you! I really appreciate it 🥰 I’m always around if you have any questions

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I use Lightroom to edit!

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From Dreamer to Explorer: How to Become a Travel Content Creator

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Imagine having the world as your office. Wouldn’t it be great? If the thought of leaving your 8 to 5 PM job to become a travel content creator sounds like a plan, you’re on the right track!

This guide will be your map and best ally to turning your travel passion into a profitable and successful career. So, let’s spill the details on how to make it happen!

Explore These Travel Templates Hundreds of Freebies for Your Project! Get Freebies

What’s on this bucket list ✈, what is a travel content creator, 1. pick a niche and sub-niche to specialize in, 2. create a personal brand for yourself, 3. select your platforms to establish your online presence, 4. produce consistent and top-notch content, 5. learn how to monetize your content to find a profitable way of living, 6. network and collaborate with travel partners and other creators, and that’s a wrap.

A travel content creator is someone who specializes in producing content for various platforms, including apps, blogs, and videos, with a strong focus on travel.

Whether it’s sharing personal travel experiences, offering tips, or showcasing different destinations, you can turn your passion into a source of income by creating travel content.

As a travel content creator, your main tasks will involve:

  • Researching and developing new content ideas within the travel industry.
  • Crafting and proofreading content for blogs, social media, video scripts , podcasts, infographics, and more.
  • Editing and creating eye-catching graphics, photos, and videos.
  • Producing audio content, whether in the form of podcasts or voiceovers.
  • Managing and maintaining active social media accounts and a travel-focused blog.
  • Analyzing content performance and metrics to gain insights into its effectiveness.
  • Exploring opportunities for monetization to generate a sustainable income. We’ll delve deeper into this later on. 😉

🌟 Main Goal

Your primary objective is to provide value (through content) by inspiring, informing, entertaining, educating, and engaging with people who share a love for travel.

Your role involves creating highly engaging content, whether through the written word, audio, or video, to help others plan their trips, discover new destinations, make informed travel decisions, and contribute to promoting tourism and exploring diverse cultures worldwide.

💡 Related Concepts to Look At

You might wonder if a travel content creator is the same as a travel blogger or influencer. While they’re closely related, there are some key differences. Let’s take a closer look at each:

Travel Blogger

Typically, a travel blogger specializes in creating written travel content through a blog or website. In this format, the author shares their views and provides insights into travel experiences, tips, destinations, recommendations, stories, itineraries, reviews, and more.

Travel Influencer

On the flip side, a travel influencer primarily focuses on social media platforms like Instagram, TikTok, or Pinterest to create content. Their main goal is to influence people through their travel experiences and promote products/services related to accommodations, airlines, tourism boards, and cities.

😉🎒✨Love traveling? Then check our 2024 custom travel accessories list to find a fun and profitable niche for your print-on-demand store all year round.

Zero to Pro: 6 Steps to Becoming a Content Travel Creator

To be successful, you need to play your cards right. When you do it right, it’s very likely that by this time next year, you could find yourself working from the stunning landscapes of Australia or crafting captivating content about Ireland. The key to achieving these dreams is planning and having a structured approach.

So, love traveling and want to live from it: ✅ checked. Now, let’s move on to the next steps.

The first step in your exciting journey as a travel content creator starts here, yay! This is the most important step since all your content and work opportunities will revolve around it. 

In other words, your niche and sub-niche will determine what kind of travel content creator you will be. 

Here are some of the most popular travel niches. Read on and choose wisely; later, you’ll become the go-to guru for this niche. 😉

A Luxury Travel Content Creator Laying On A Luxury Hotel While Admiring The View

✨ Luxury Travel

As its name suggests, this niche focuses on top-notch travel experiences. From luxury destinations, 5-star hotels, and resorts to Michelin-starred restaurants, exclusive transportation, and activities.

Some of its sub-niches include luxury cruises, high-end resorts, and gourmet dining. So, if you’re ready to enjoy a luxurious life while traveling, this is your niche!

A Female Solo Travel Content Creator Strolling Along One Of The Beaches In San Francisco

🚶 Solo Travel

When it comes to solo travel content creators, they’re undoubtedly brave souls! If you choose this niche, get ready to explore the world on your own, uncover hidden gems, share tips on staying safe, and discover yourself along the way.

Sub-niches within this category include solo female travelers, adventure seekers, and budget travelers.

A Budget Friendly Travel Content Creator Checking In At A Hostel

🤑 Budget Travel

These content creators are money-saving gurus, proving that traveling and exploring the world on a small budget is possible. Including low-cost destinations, accommodations, transportation, and activities. Who said world exploration can’t be accessible to everyone?

The main sub-niches within this budget travel category are backpackers, travelers specializing in hostels, and budget-friendly places. So, if you’re under a tight budget, this might be the great niche to start in. 

A Family Of Travel Content Creators Enjoying Winter Sports In The Snow.

👨‍👩‍👧‍👦 Family Travel

Unlike solo adventurers, these awesome content creators are like the real-life “Cheaper by the Dozen” squad! Following the “better together” mindset, they focus on crafting content and discovering destinations, activities, and accommodations that cater to every family member—considering that safety and fun are their top priorities. 

Within the family travel niche, you’ll find various sub-niches, including specialists in traveling with kids, single parents, and multigenerational families.

An Adventurous Travel Content Creator Swinging From A Palm Tree

🤠 Adventure Travel

Are you a thrill-seeker at heart? Look no further! This is the niche to choose for all the adrenaline enthusiasts out there. These intrepid travelers fully embrace life by seeking adventurous destinations and unforgettable experiences.

The most popular sub-niches in this category focus on extreme activities, outdoor adventures, and sports.

A Food Travel Content Creator Eating Ice Cream At A Restaurant In Europe

🍉 Food Travel

Are you a foodie with a passion for travel? Then, the food traveler category is tailor-made for you! Food travel content creators specialize in exploring a world of flavors, whether it’s through street food or fine dining, while also uncovering culinary traditions and unknown food paradises.

If you’re ready to savor the best of both worlds, you can choose from these sub-niches: street food, gourmet dining, or wine routes.

An Eco Friendly Travel Content Creator Exploring The Depths Of A Lush Jungle Somewhere In The World.

🌱 Eco-Friendly Travel

We know that travel can leave a mark on our planet. But there’s this travel niche for those who love travel and focus on Earth preservation. This proves you can explore the world while being a responsible Earth steward.

Within this category, you’ll discover green sub-niches—for example, wildlife conservation, sustainable tourism, and eco-friendly adventures.

A Cultural Travel Content Creator Exploring The Streets Of A Country

🤓 Cultural Travel

Art and culture enthusiasts who love traveling, this one’s for you! This type of travel focuses on discovering the world through culture, art, people, traditions, and historical landmarks.

In this niche, you’re not just exploring the world but delving into more than just its physical beauty. You get to create content that’s not only engaging but also incredibly informative, revealing the hidden facets of the world’s most popular destinations. 

Plus, within the sub-niches for this category, you can opt for specializing in historical sites, cultural immersion, and arts or traditions.

A Wildlife Travel Content Creator On An African Safari Standing Next To A Giraffe

🦁 Wildlife Travel

Now it’s time to see the world in real life and admire the beauty of the wildlife. These travel content creators have a strong passion for animals and nature. It’s common to find them exploring national parks, going on safaris, visiting wildlife sites, and simply discovering the natural wonders of our living planet. 

To become an expert, dive into the Safaris, Underwater life, and Birdwatching sub-niches.

A Pair Of Supernatural Travel Content Creators Ready To Explore An Abandoned House

🧙‍♂ Supernatural Travel

If you’re seeking a spooktacular job while exploring the world, this niche might be the perfect fit for you. It specializes in paranormal experiences, including exploring abandoned houses, cemeteries, public places, and more enchanted spots worldwide. 

A Lovely Couple Holding Hands While Exploring A City In Mexico

💑 Couple/Romantic Travel

Calling all DINKs (dual income, no kids) who are in love with love! They often specialize in adventures and dreamy romantic destinations for couples. For instance, The Alcalloughbys are a world expedition couple sharing breathtaking destinations. 

🌴Location as a Sub-Niche Too!

Seeing the array of travel niches and sub-niches gives you a lot of possibilities to choose from.

So, after reviewing the most popular travel niches and sub-niches, you might know the best category for you as a travel creator. But hey, there’s more (about sub-niches), and it’s all about location! 

For example, if you’re a solo female traveler, you could be zooming in on all things Southeast Asia or exclusively exploring the wonders of the US. Or even start in your city and live life like a tourist. 

The possibilities are endless, but it’s essential to understand what you want and make it clear from the beginning for you to make everything easier. 🙌

Once you’ve picked your niche and sub-niche, it’s time to start touching down some concepts related to you as a travel brand.

Instagram Post Maker For A Carousel With A City Skyline

🕵🏼Identify Your Target Audience

Understanding your audience is the core of your success as a travel content creator! Therefore, to connect with your viewers and craft content that truly resonates with them, the key is creating buyer personas representing your target audience. 

Start by asking yourself essential questions about your audience. For example, their age, location, lifestyle, personality, interests, habits, needs, and preferred online platforms. You can even go a step further and create detailed personas, giving these “characters” names and faces to make them feel real. 😉

This in-depth audience analysis is the secret sauce that will help you create content that meets their specific needs and desires, making your content engaging and valuable . After all, your audience is a big part of your growth as a travel content creator. 

⭐ Develop Your Brand Identity

Let’s talk about building your captivating brand identity as a travel content creator! Think of it like this: your brand identity is what sets you apart, makes you irresistible, and keeps you relevant in the world of travel content. 

✏ So, grab your notepad and get ready to establish your:

💡 Value proposition. What makes you different from other travel creators in the same niche or sub-niche you are? For this section, you must look for other travel creators and identify their strengths and weaknesses. This will give you an idea and help identify gaps or uncovered needs in the selected travel niche market. Also, apply our above steps about niches and target audiences, as they’ll be your guiding stars.

🌟 Personality . As you’re the travel content creator, you’d need to list the three adjectives you want to be associated with. Additionally, consider what will be the tone of your brand. Your brand’s tone sets the stage for your content. Whether casual, humorous, or respectful. 

🏷️ Your brand’s name. Here’s where you get creative! Your brand name can be your name, last name, or even a clever play on words. Just make sure it’s short, memorable, and not taken.

🌈 Visual identity. This is probably one of the most fun parts as we’re going to develop your visual style, AKA travel graphics. Here is all about color schemes , font pairings , your logo , and other assets for your brand. For instance, your Instagram aesthetic , Pinterest pins, travel itineraries, your travel portfolio – you name it!

Luckily, our talented Placeit by Envato team of designers has designed templates for travel content creators like you to make this easier than ever.

Take a look at some travel templates that you’ll love.

Instagram Post Generator With Traveling Advice For Antalya

🌍 Take your inspo up a notch with this travel marketing guide for content creators! Learn how to create the best strategy for your brand and boost your social media. 🚀✨

Browse More Travel Templates

When you’re starting this exciting journey, one of your key moves is to select the online platforms where you’ll shine.

We all know the temptation to sign up for every available platform can be real 🫣, especially when you’re just starting. But we advise focusing on just 2 to 3 social media channels. 

So, what should you keep in mind when making this choice? Here’s the scoop:

  • Where your audience is. Find out where your potential fans hang out and what platforms they prefer to consume travel content. 
  • The type of content that is most consumed these days . During the last few years, short and snappy vertical videos have been all the rage. Does that ring a bell?
  • Where your potential network, collaboration, and business partners are. It’s essential to identify in which social platforms there’s every likelihood that business partners and travel content creators are to make alliances with them.

Therefore, if we were starting from scratch, we would choose two stellar choices (focused on video content). However, you should never discard a blog to boost your reach. 😉

It’s the king of short vertical videos, especially popular among Gen Z. Additionally, you can find new leads and reach a broader travel audience using this platform.

Many travel content creators swear by Instagram for building relationships. Travel brands commonly promote their destinations, accommodations, and other travel services on this platform, making contacting them through direct messages easier. Instagram is also your go-to platform for building an online presence and nurturing your travel community.

🌏 Pro Tip: Before reaching out to travel brands, make sure you stand out from the crowd by actively engaging with their posts through likes and comments. We’ll dive deeper into this topic later. 

Instagram Story Creator Featuring A Travel Agency Ad For A Trip To Singapore

A big part of starting and evolving as a travel content superstar is undoubtedly creating content, also known as your golden ticket. But here’s the thing: it has to be top-notch to make people flock to you.

So, the previous steps will guide you to know what kind of content you should create. But hey, we get it – as a beginner, figuring out what to post online can feel a bit overwhelming. But here are our top recommendations: 

  • Get inspired by other content creators
  • Explore travel trends and insights
  • Collect and document information from various sources about your selected niche, sub-niche, and target audience

✏ If you’re still a bit lost, here are some ideas to post content entirely related to travel:

🤿 Ideas for Posting Content

  • Social media VS reality
  • A day in your life as a travel content creator
  • Restaurants on Earth that feel unreal
  • X things in my suitcase
  • Hidden gems in (location)
  • Come shopping with me in a (country) market
  • Traveling from (origin) to (destination)
  • Top spots to explore in (destination)
  • Maps and travel tips for (your niche target audience)
  • Bucket list destinations in (city/town)
  • The real side of exploring (spot)
  • How to spend (x days) in (destination)
  • (City/town) during (season)
  • x things you should know before visiting (country)
  • You arrive in (location), and this is your view
  • x weeks itinerary in (destination)
  • What ($number/money) per night gets you in (location)

So, no more roadblocks when it comes to generating content ideas! 😉

⚡Quick Tips:

  • Consider your target audience and your passion for travel.
  • Think about what you’d like to see as someone who loves to travel.
  • Remember that you’re pursuing your dream to make your travel passion profitable, so create content you enjoy and inspire you on this journey.

🛟Life Savers When Recording and Editing Videos

Also, consider these recommendations if you’re a UCG creator and need to edit your videos. These travel video recording and editing tips will save you a lot of time and stress:

🎤 Talk to the Camera and Show Your Personality. What better way to infuse your personality than by showing yourself and speaking directly to the camera? This helps your audience feel more connected to you.

🪩 Integrate Trends (But Don’t Make It All About Them). Trends are fantastic, but they shouldn’t be the sole focus of your content strategy. Mix things up, including informative, educational, funny, relatable, and inspiring content.

📽️ Learn How to Edit Videos and Capture Great Shots. A common mistake made by newbies is filming only from left to right or vice versa. Additionally, to add variety, try capturing moments like sipping wine, enjoying delicious pasta, recording ocean waves, and incorporating this dynamism into your videos. Finally, avoid long pauses to keep your audience engaged.

🤫 Reduce Background Noise. Another critical consideration is eliminating background noise from the beginning, which can disrupt your video’s impact. You can also include a pleasant soundtrack or add a voiceover message.

✏ Polish Your Writing Skills for Captions and Copy . Video creation also involves honing your writing skills, whether you’re adding text to your videos or crafting captions for your social channels.

With these tips, you’re all set to level up your video game and keep your audience returning for more. Check out some real-life examples:

@alexandranraiss Finally getting around to posting about my once in a lifetime, bucket list trip to Tanzania. #africansafari #safari #tanzania🇹🇿 #tanzaniasafari #bucketlist ♬ sonido original - KiaraMarBalto
@izathindwaofficial What you get in Sapa, Vietnam for as low as $16 per night ! 📍 @viettrekking.sapa , Vietnam Rooms starting at $16 per night each boasting incredible mountain and rice field views! If you needed a reason to visit sapa then here it is. *this exact room is the bungalow Mountain View room for $100/night* #sapa #vietnamtravel #beautifuldestinations #beautifulhotels #vietnamhotel #sapavietnam #vietnamtravelers #fyp ♬ original sound - izathindwaofficial

💣As vertical videos take the world of TikTok and Instagram by storm, keep reading How to Make Instagram Reels That Reel-Ly Go Viral to level up your travel content on this app.

🧳Essential Tools to Include in Your Suitcase

Creating content is such an adventure! Your witty mind is your trusty guide to brewing up those fantastic ideas. And when it’s time to add that extra touch of style and professionalism, don’t hesitate to team up with some helpful outside resources. Here are your must-use: 

Your favorite design tool from now on! At Placeit, you can find a wide array of gorgeous and aesthetic travel-oriented design templates. Including logos, mockups, videos, and, indeed, designs for social media. 

The best part is that all our templates are crafted by professional designers who have done their work by diving into the travel world to bring you exactly what you’re looking for – whatever it may be!

Unpack These Travel Templates

🎬 vsco and capcut.

When it comes to giving your images and videos that extra special touch, these online editors are here to make this task easier. And the best part? They’ve got a bunch of cool templates (including trends) to make your graphics look aesthetic.

🔛 Wetransfer

Your future ally in the making! While you’re still building your online presence and gaining followers, keep Wetransfer in your back pocket. This free tool lets you send large files, such as videos, documents, presentations, or portfolios, to your clients.

🔗 Linktree or

These tools allow you to create a unique link for your travel content creator account. This way, your instagram bio looks cleaner while concentrating all the resources you need. For instance, links to your portfolio, affiliate links, digital products, coaching calls, ebooks, and more. 

AI tools are all the rage right now and can be a powerful idea to equip you with content and collaboration ideas for your travel posts. And even help you write your pitch when you’re trying to approach the travel brands or tourism boards you want to work with.  

🎙️ Teleprompter

This advanced tool works like a floating app to read lines when filming a UGC video. Say goodbye to the stress of memorizing every single line and focus on what matters the most. 

Finally, remember that this travel content creation journey involves developing and honing your skills. Whether it’s writing, editing, designing, or managing platforms, these skills are vital for creating top-quality content and strengthening your online presence.

📌 Last Tips on Travel Content Creation

  • Aim to post between 1 to 3 times per day, but always prioritize quality.
  • Take a moment to sit down and brainstorm the type of content you’d love to share. Organize it into categories to add delightful variety to your travel content. This not only keeps your content fresh but also simplifies the organizing process for you as a creator.
  • Finally, ensure you use relevant hashtags and SEO on platforms like Instagram . This way, you’ll attract the right kind of visitors who share your passion for travel. As your follower count starts to grow, remember to interact with them. Building a tight-knit and beautiful travelers’ community involves listening to their feedback, answering their questions, and creating content that excites them to see.

Wondering how to turn your passion for travel into income? Well, here’s the scoop: diversifying your income sources is a game-changer. However, if you’re immersing yourself into this travel content creation world, consider that it might be possible to earn 0 dollars; that’s why the above steps are extremely important to build a successful travel career.

Plus, remember, even as you become a travel pro, you’re not going to be traveling all the time. So here are some ways to make money from traveling as a content creator.  🤩

🤑 Sell Digital or Physical Products

A great way of passive income is by selling digital or even physical products on a virtual store that contains all the resources to offer to your target audience. Some good examples can be:

  • Online Courses
  • Portfolio Templates
  • Printable Templates
  • Travel Ugc Pitch Templates
  • Tourism Board Lists

💡Note: They call it ‘passive income’ for a reason! You can be scaling a mountain in Bali, and these content gems or physical products can fly off the virtual shelves without you lifting a finger.

🏄 For diving fully into this topic, keep reading Mastering How to Sell Digital Products: A Comprehensive Guide

🤩 Get Into Affiliate Marketing

Amazon favorites, for instance, are a sensation among the online community in the travel industry, especially on sites like TikTok. So, if your niche involves travel gadgets or must-haves for those long journeys, you can recommend these products through a link and earn a commission for talking about the products you love.

The good news is that many travel and non-travel brands have affiliate programs to help you earn money. Including Placeit with our affiliate program . 😉

🤑 If this sounds interesting, don’t miss out on our guide on How to Get Started With Affiliate Marketing

🚀 Through Social Media

In today’s world, social media platforms are much more than just places to share content. They’re a great ally when it comes to getting some dollars from it, and of course, thanks to your job as a creator. Whether you’re a travel content creator, travel blogger, travel influencer or UGC creator. 

✨How to make money off Instagram : Turn your passion into profit by collaborating with brands, getting sponsored, opening your Instagram shop, and monetizing with video ads. The opportunities are endless!

⚡ How to make money on Twitch : Take the stage as a Twitch affiliate or partner, sell merchandise, seek donations, and go after sponsorships. Your Twitch journey as a travel content creator awaits you! 

🌟 What about YouTube : On YouTube, you can earn from brand ads that appear during video views, join the new YouTube Creator Fund, and become a YouTube partner. 

💡Lastly, regarding making money on TikTok : You can get direct traffic to your online store, use TikTok shopping to promote your products, or create engaging branded content.

In the following step, we’ll reveal two more ways, so stay tuned! 🚀⤵

This step is a cornerstone in building your presence and unlocking a world of opportunities in the travel industry. 

Here, you can have the chance to connect with other creators and reach out to industry professionals, hotels, airlines, and travel brands. So, be sure to follow the steps we’ve outlined above and also the next ones:

@fleur.vonk Learn yourself the skill called (ugc) content creation and eventually the hotels will even reach out to you 🌞✌🏼🛫 #contentcreator #travelcontentcreator #ugccreator #ugcjourney #ugcexample #airbnbcontentcreator ♬ Prada - cassö & RAYE & D-Block Europe

✈ Travel UGC Opportunities

This is a fantastic opportunity for aspiring travel content creators like you! User-generated content (UGC) can be text, video, or images and helps brands promote their products, often incentivizing sales. 

In the online world, real people frequently upload authentic videos of themselves trying out or showcasing products from brands they love. The difference is that this content can be freely shared, either for the joy of recommending a product to their audience. Or to earn extra cash, receive free items and services.

This approach is highly popular because sometimes brands can’t create such content in-house and seek talented content creators who align with their purpose, values, and brand fits. Even if you start from free, you gain visibility and the attention of the brands and travel boards you want to work with.

🤩Did you know you can land a sponsored hotel collaboration even with just a few thousand followers? The real secret lies in the value you bring to the table. And often, the quickest way to get noticed is by becoming a user-generated content (UGC) creator and crafting top-notch content.

🤝 Brand Deals or Brand Collabs

And finally, the most juicy and gratifying way to live life as a travel content creator: partnering with your dream travel brands for sponsorships and collaborations.

This is the ultimate goal, where you, as a creator, work closely with a specialized travel brand to create content that promotes destinations, accommodations, transportation, activities, or anything related to the travel niche. Like UGC, you can receive monetary compensation, complimentary stays, or a combination of both.

✨ Therefore, to achieve this way of monetizing, you’ll need to:

🌴 1. Create a Beautiful and Professional Travel Portfolio

Surprisingly, many travel content creators overlook this crucial tool, yet it’s essential when pitching to hotels, tourism boards, and travel brands.

Your travel portfolio will include information about yourself as a content creator. But mainly, it’ll focus on providing real travel examples of your trips and some statistics of the properties or brands you’ve worked with. 

Now, you might be wondering, ‘But what if I haven’t even started yet?’ Here’s the secret – even if you’re starting from scratch, you can create a compelling portfolio with the ‘fake it till you make it’ mindset.  How? Simple! You can build case studies based on trips you haven’t been sponsored for – perhaps your next holiday. Imagine any upcoming journey as a paid opportunity and use it to create fantastic travel content that you can proudly showcase in your portfolio. Even a local long weekend getaway or a tourist-like exploration of your own city can kickstart your portfolio journey. 

A Slideshow Template Including A Set Of Various Images And Information For A Travel Content Creator To Use As A Portfolio

😊💡 Pro Tip:   For helpful visual inspo for your portfolio creation, check out TikTok. Regarding templates, consider browsing Envato Elements . 

🤩 2. Send a Great Pitch to Your Dream Companies to Get Sponsored Deals

Now that you’ve created and got your trusty portfolio in hand, it’s time to craft a pitch in writing or video format. 

A pitch in the travel world is your golden ticket to show why you’re the perfect fit for that specific travel company and how you can bring value through your content.

😎 Here’s what your pitch should include:

  • Your name and contact information
  • Subject line
  • About yourself
  • Details about your audience
  • Why you want to work with them
  • Collaboration ideas
  • Benefits for the brand through your work
  • Deliverables in terms of content pieces
  • Promotion and amplification strategies
  • Compensation and terms

😊 Friendly Reminder

Pitching to your dream travel partners and not hearing back immediately is perfectly fine. But here’s the key – don’t give up! You can follow up and might need to send a gentle reminder 3 to 4 times, as sometimes their accounts are flooded with messages. 

But there’s more to it! Make yourself visible, not just in their inbox but also in their feeds. Interact, comment, and show some love by liking their posts. You want to be on their radar. 

And if, despite your best efforts, you’re still not getting the responses you desire, it’s time to re-evaluate your pitching strategy. Showcase and highlight the incredible value you bring as a travel content creator. And create a pitch that lets them know why they can’t afford to miss the opportunity to work with you.

Ver esta publicación en Instagram Una publicación compartida de Melbourne (@visitmelbourne)

🌍 3. How Do You Find Your Next Travel Board or Travel Partner?

It’s 100% sure that browsing the web, you’ll find some seasoned travel content creators generously sharing these valuable resources on their TikTok pages for free. But if you’re searching for a quick and easy solution, we’ve got your back!

Head to Instagram and look for the destination you’re interested in. Look for the official accounts – they usually start with “Visit” or “Explore”—for example, @visitmelbourne . 

Or, take a virtual trip to Google and search for “Melbourne tourism board” and open the official page, and they have all the official accounts at the end. 

⭐Pro tip : focus on cities rather than whole countries – it’s a smoother ride when reaching out. But remember, before you reach out to travel brands, ensure to: 

  • Pick a niche and a sub-niche
  • Create your personal brand
  • Pick your online platforms
  • Produce consistent and top-notch content
  • Work on building a loyal travelers community
  • And prepare to network and collaborate with travel partners

And that’s it! You’re ready to approach those dreamy travel brands, whether it’s an official tourist site, a hotel, an airline, or anything related to travel and tourism. 

Working full-time as a travel content creator might seem easy, considering there’s no need for a degree or qualification. However, while the idea of traveling the world and getting paid for it is indeed exciting, the truth is that it requires a lot of effort, dedication, research, and knowledge.

No one said it was going to be easy, but it’s worth it. You need to trust the process and remember that all the prominent travel content creators were once in your shoes, earning nothing in the beginning and even for months. The key is consistency, keeping up with your postings, and maintaining quality throughout your work. In the end, all your efforts will be reflected and pay off. 

In the meantime, continue developing your skills, staying informed, and remaining up-to-date to demonstrate that it’s possible to have a job that doesn’t feel like hard work. ✨😊✈

Valeria Santalla

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  • How To Become A Travel Content Creator
  • June 22, 2024
  • No Comments

If you aspire to be a travel content creator, it’s essential to understand the key steps and strategies involved in building a successful career in travel content creation while traveling and creating engaging content that resonates with your audience.

As the world gets smaller and people get more connected, it’s becoming increasingly difficult for individuals to get away from their everyday lives. While technology is making it easier than ever to stay connected at all times, this means it’s even more important to take time to disconnect and recharge.

This is why travel blogging has become such a popular activity. It allows you to share your experiences with the world without being tied down to your desk or your phone. The best thing about travel blogging is that it’s relatively easy to start doing. All you really need is a camera , a laptop , and some decent lighting.

In this post, we’ll show you how to get started with travel blogging and start making money from it.

  • Table of Contents

1. Find out what your audience wants

2. create content that meets those needs, 3. attach your brand to that content, and then promote it on social media and other channels, 4. repeat steps 1-3 as often as necessary to keep your audience engaged and keep them coming back for more, what is a travel content creator, travel content creator course, travel content creator jobs, travel content creator instagram, how to become a travel ugc creator, how to make money as a travel content creator, travel content creator salary, travel content creator job description, related posts:.

When you’re creating content for your audience, one of the best things to do is to start with their needs. What do they want to learn? What questions do they have? What do they need help with?

How To Become A Travel Content Creator

As a travel content creator, you should start by asking yourself these questions:

  • What are the needs of my audience?
  • How can I help them find what they’re looking for?
  • What kinds of topics should I cover in my articles and videos?

If you want to become a travel content creator, you need to create content that meets your audience’s needs. This means writing about things they’re interested in and providing them with the information they need. If you’re creating a blog post, consider what kind of information your readers might be looking for:

  • Maybe they want to know what to pack for their trip
  • Or maybe they’re curious about how traveling can help them grow as a person

Whatever it is, focus on providing that information in a way that will make them feel like their time was well spent.

It’s easy to create travel content, but it’s hard to make sure that it reaches the right audience. You can try posting on social media, but unless you’re a huge brand with a lot of followers, you probably won’t get much traction there.

Instead, attach your brand to relevant blogs and influencers who might be willing to write about or promote your product in exchange for a small fee or some sponsorship deal.

This is how companies like Lonely Planet and Airbnb have become so successful. They’ve partnered with thousands of travel bloggers across the globe who are always looking for new places to go and things to see.

Once you’ve put in all the hard work, it’s important not to let your audience slip away. You need to stay relevant and keep them coming back for more! This is where the real magic happens. Hopefully, by now, you’re getting a lot of traffic from search engines, social media platforms, and other websites.

How Much Does A Travel Content Creator Make

The travel content creator profession is a lucrative one.

A travel content creator can generate up to $10,000 per month from their work, and it’s easy to see why. Travel content creators create a wide range of content for their clients, including articles, videos, social media posts, and more.

  • They write about the best places to see in the world and how to experience them.
  • They film breathtaking footage that brings their clients’ destination visions to life.
  • Also, they design stunning graphics to accompany their written content
  • They take beautiful photos that help people imagine themselves on those faraway shores.

In short: if you have an eye for photography or video editing, a knack for writing or creating graphics, or even just a love of sharing travel tips with others, You can make money as a travel content creator!

A travel content creator is someone who produces digital content, such as photos, videos, and written material, about their travel experiences to share with others on social media or other online platforms.

A travel content creator course is a program that teaches skills such as photography, videography, and content creation to help aspiring creators improve their craft and build their brand.

Travel content creator jobs include working for travel companies or brands as a social media manager, content creator, or influencer. Freelance work and self-employment are also common in this field.

Travel content creators often use Instagram as a platform to showcase their work and build a following. They post photos, videos, and stories of their travels and engage with their audience through comments and direct messages.

To become a travel UGC (user-generated content) creator, one should focus on creating content that is unique and engaging, build a following on social media, and collaborate with brands to monetize their content through sponsored posts or partnerships.

Travel content creators can make money through sponsorships, affiliate marketing, advertising, selling digital products or courses, and offering freelance services such as photography or writing.

Travel content creator salaries vary widely depending on factors such as audience size, engagement rates, and types of partnerships or collaborations. Some creators earn a full-time income, while others earn a side income.

The job description of a travel content creator involves producing high-quality visual and written content, building a social media following, collaborating with brands, and engaging with their audience to build a community around their brand.

So there you have it! You now know how to become a travel content creator.

Keep an eye out for future posts where we’ll dive into the details of how actually to create content, how to find your niche, how to make money, and more!

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The Ultimate Guide to User-Generated Content for Travel & Tourism Brands

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Read this eBook to learn:

  • What is UGC?
  • Why should travel and tourism brands use UGC?
  • Ways to use UGC
  • Getting rights to images and videos
  • Best practices for getting photo rights
  • How CrowdRiff manages UGC rights

Travel is such a visual experience. When we visit a new destination, stay at a new resort, or experience a new attraction, we take photos to preserve our memories.

We then want to share those experiences with our friends and families through the visuals we capture. That might be why today, more than ever, travelers are sharing photos and videos of their travel experiences across social media networks.

Today, user-generated visuals like these have more influence over a traveler’s decisions than any other content type. That’s why we built CrowdRiff: to help travel brands, resorts and hotels, attractions, airlines, and other travel brands discover the best visuals, and deliver them throughout their marketing to inspire and attract more visitors.

In this eBook, we share tips on how your brand can put user-generated content (UGC) to work as part of a successful marketing strategy. We also offer examples from leading brands and practical advice on acquiring the rights to UGC. We’re proud to say that many of the inspiring images in this eBook are UGC; they’re sourced from social media, and rights-approved through CrowdRiff.

We hope this resource gives you a better understanding of what CrowdRiff does, and the value we can bring to your brand. Enjoy!

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What Is a UGC Creator? Follow These 5 Steps To Become One

UGC creators make content that looks like traditional UGC — but brands will pay for the sales boosts their content can generate.

What Is a UGC Creator? Follow These 5 Steps To Become One | Hootsuite

Table of Contents

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators .

If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts.

By the end of this guide, you’ll know the exact steps needed to become a UGC content creator.

Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams.

What is a UGC creator?

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product.

The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel.

The main difference between UGC creators and influencers is that UGC creators create and deliver to businesses without the obligation to post it on their channels (although some UGC deals may add this for an extra fee). With influencers, the company usually pays for both content and exposure to the influencer’s audiences.

@itstarachristina Replying to @ROY KANYI What is UGC? Quick summary of what UGC content is, what UGC content creators do, and how you can become a UGC creator! #ugccreator #whatisugc #ugc #whatisugc? #ukugc #ukugccreator #ugccreatoruk #startugc #ugchelp #ugctips2022 ♬ original sound – TaraChristina🍋Content Creator

UGC content also tends to appear less polished and professional than influencer content, which helps to preserve the authenticity of UGC.

Why is UGC so valuable?

While being a UGC creator is a new concept, traditional user-generated content (UGC) is not. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales.

Despite the name, UGC creators are not creating traditional organic UGC. Normally, UGC is created organically by customers in the form of photos, videos, testimonials, product reviews, and blog posts and shared spontaneously. Businesses can choose to re-share a customer’s UGC, but no payment or contracts are involved.

UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product.

As driving awareness and sales are valuable results for any business, it’s no surprise that brands are willing to pay UGC creators. Understanding the reasons why can help you better pitch yourself for UGC jobs.

It feels authentic

Consumers are 2.4 times more likely to view UGC as authentic versus content created by brands. UGC is the social media equivalent of product reviews and word-of-mouth.

User-created content will always have an organic feel that can’t be matched by brands, no matter how “cool” they are. As such, UGC tends to be more eye-catching and engaging, which is invaluable to brands.

@rebel.socials ✨You always ask to post UGC examples for new beginners or UGC video examples with no voice. This is an organic UGC example, aesthetic/ Asmr skin care. What is UGC? It stands for user generated content. If you wondering how to become a UGC creator, I post best content creator tips and tricks on my page. #ugcvideoexample #ugcvideoexamples #wheretofindbranddeals #howtougc #ugcforbeginners #ugcfornewbies #ugcnewbie #ugcnewbies #howtoworkwithbrands #skincareugc #ugcskincare #ugccreators #howtoworkwithbrands ♬ original sound – 🤓Kate •UGC & Influencer coach

It’s cheaper than influencer content

When working with influencers, brands need to pay for both the content and the posts on the influencer’s channels. The more reach and engagement an influencer has, the more a brand has to pay — which can be in the millions for celebrities!

With UGC content, brands only need to pay for the content itself , which often can be the same quality (or better) than the content from influencers. It also gives them complete control over the distribution and positioning of the content.

It can influence purchase decisions

Many brands pay to get UGC to use in social media ads because it influences purchase decisions. UGC acts as social proof, showing that real people are buying and using a product, which can drive more sales.

Moreover, UGC doesn’t look like a blatant ad , which can make it more engaging when used in ad campaigns.

It’s faster than producing content from scratch

By sourcing content from UGC creators, a brand can get way more pieces than if it created them in-house. Brands can distribute a UGC brief to multiple creators, who will produce and deliver the content back to the brand by the same deadline.

Here are 6 more reasons why UGC is so important for businesses .

How to become a UGC creator

Anyone with a decent smartphone or camera can become a UGC creator. You don’t need a bunch of followers or professional video editing skills.

That’s the beauty of UGC — the more authentic and natural the content is, the better.

@itstarachristina The absolute beauty that UGC content creation is 🧁 #ugc #whatisugc #ugccontentcreator #becomeaugccreator #ugccreatorlife #ugccreatoruk #ukugccreator #ukugc #ugccontentcreation #ugccreatorhelp #ugccreator2022 ♬ original sound – TaraChristina🍋Content Creator

We’ve put together five steps to get you started as a UGC creator.

Step 1: Figure out your filming setup

You can shoot UGC almost anywhere — at home, outside, or in a store (as long as there isn’t too much background noise). Many UGC creators create content in the comforts of their homes, where they can perfect their filming setup.

In terms of equipment, you only need a phone with a decent camera and a tripod to stabilize your phone for product shots.

Some optional upgrades:

  • Ring light. Useful for closeups of your face and filming at night or in darker rooms.
  • Lavalier mic. Plugs into your phone’s audio jack and improves the quality of your recorded audio. Alternatively, you can also use the mic on a pair of wired headphones.
  • Backdrops. You can get creative here – paper, fabric, and construction materials all can serve as backdrops.
  • Props. Varies depending on the product, but find props that match the lifestyle or use cases of the product you’re showcasing.
@haleybauler Episode 1 | WFH with me 📸💕 #ugccreator #ugccontentcreator #ugctips #ugcwork #ugchowto #sahmlife #wfhlife #sahmwfhm #contentcreators #contentcreatortips #wfh #momsoftiktok #ugccommunity ♬ Law (feat. E-40) – Yo Gotti
@jenahfir The 5 things every ugc creator or content creator should have (aka my ugc starter kit). PS: they all count as a business expense so feel free to splurge on better quality items (I’m not a CPA, please consult an actual tax professional for advice 🤪) #ugcstarterkit #ugcmusthaves #contentcreatormusthaves #contentcreatorbusiness #ugccreatorsoftiktok #ugctipsforbeginners ♬ original sound – agatha apologist

Pro tip: Don’t let the quality of your equipment or filming setup hold you back. Many UGC creators produce great content with just a phone, the product, and themselves. Once you get more experienced and start receiving feedback from brands, you can upgrade your equipment and setup.

Step 2: Build your UGC portfolio

Ah, the old chicken-and-egg dilemma: To create UGC content, you need products. However, brands will only send you products once you have a portfolio. So, how do you get started?

The answer: Make content for free featuring your favorite products . You don’t need permission from brands as long as you don’t portray it as a paid deal/sponsored content if you choose to post it.

There are several common types of UGC content:

  • Unboxing . Opening a new product’s packaging and revealing all the contents. You can narrate the functions of the included pieces and how to use them.
  • Review/testimonial . Giving your honest opinion on a product and how it works. UGC testimonials are different from other product reviews in that they should be short and not as in-depth, perhaps only focusing on one aspect instead of the whole product.
  • How to/use cases . Demonstrating how you use the product. These can be more lifestyle-focused videos, showing how you naturally use the product during your daily life, or more tutorial-style videos.

Pro tip: When you’re just starting your portfolio, we suggest focusing on videos, as this is the most common format for UGC requests. Aim to have at least one example from all UGC types above.

@maritza.artola Replying to @theresatetty #CapCut here’s what my what ugc portfolio looks like! Your portfolio can make the biggest difference when it comes getting ugc gigs! Things that will help with creating your portfolio: ✨️ Knowing what to include in your ugc portfolio ✨️ Including high quality (not just talking about aesthetics) ugc examples ✨️ Knowing how to optimize your portfolio so you’re seen as a professional Hope that helps! #FomotionalFinds #CapCut #ugccreator #ugcportfolio ♬ Rainbow City – Aves

Step 3: Practice your editing skills

Once you’ve recorded your clip(s), the next step is to edit them. The typical length for UGC videos is 15-60 seconds.

Editing videos can be tricky to learn, but luckily there are many apps to make it easier. Two of the most popular apps are CapCut and InShot . The in-app editors within TikTok and Instagram are also quite user-friendly and have many of the same features as third-party apps.

If you’re creating UGC for TikTok, here are 15 tips on how to edit your videos .

Pro tip: Practice, practice, practice! There is no shortcut to becoming good at video editing. The more you get used to the tools, the quicker you’ll get. We recommend incorporating TikTok trends into your UGC videos to make them more engaging.

Check out these clips for editing inspiration:

@theugcgirly Another oldie, but goody for my September UGC Example Challenge! Can you tell I love @pacificabeauty products? #ugc #ugccontentcreator #ugccreators #ugcexamplevideo ♬ original sound – erin • UGC creator
@shanmy_c Example of a UGC video I created for my portfolio! 🙈 #ugc #ugccreator #ugcconcept #ugccreators #ugcportfolio #ugcexample #ugcexamples #ugccommunity #contentcreator #makeup #skincare ♬ Stunnin’ (feat. Harm Franklin) (Explicit) – Curtis Waters
@alliemcguffin the best glow you could ask for available now @ultabeauty #selftanner #glowyskin #protectyourskin #dailyspf #girlygirlaesthetic ♬ original sound – carneyval

Step 4: Post your UGC (optional)

This step is optional, as posting your content isn’t generally required as part of UGC contracts. However, it is an excellent way to practice and get feedback on how to improve your content. Even with a small audience, you can learn what works and what doesn’t work by checking the analytics for your posts.

Posting your UGC on your account also allows brands to see your content, after which they may reach out to you to offer UGC gigs.

Pro tips: If you want to increase the chances of brands discovering your UGC, don’t use hashtags like #UGC or #UGCcreator — these will signal the algorithm to serve your content to other UGC creators. Instead, use industry- and product-related hashtags.

Secondly, add your email (or another way to contact you) to your bio to make it easy for brands to reach out to you.

@zoewu_ How to get inbound leads as a UGC creator #ugc #ugccreator #ugccontentcreator ♬ She Share Story (for Vlog) – 山口夕依

Step 5: Get paid

Now you’re ready for the next stage: Getting paid for your UGC! Once you have a portfolio, you can start applying for UGC gigs. We know this is easier said than done, so we’ve expanded our tips into a whole section below.

4 tips for getting paid as a UGC creator

1. use platforms to find brand deals.

With UGC’s rise, there are new platforms dedicated to facilitating UGC brand deals. Some post opportunities for creators to apply, while others require you to create a listing for your content creation services.

Here are some platforms to search for UGC opportunities:

  • Fiverr . Create a listing with your UGC services ( such as this ) and wait for brands to book you.
  • Upwork . You can apply to UGC creator jobs or list your UGC services.
  • Billo . US-based creators only.
  • Insense . You join via an app and choose opportunities to apply to.
  • Brands Meet Creators . They send UGC opportunities via email.

2. Network with brands and business owners

If you want to be more proactive and work with specific brands, then your best bet is to network via platforms like Linkedin, Twitter, and TikTok.

You can use these platforms for networking in several ways:

  • Personal branding . Post updates on your account sharing your journey as a UGC creator, and add a CTA for brands to contact you for UGC
  • Cold outreach . Think about brands you genuinely like and for which you would enjoy creating content, and reach out to folks who work at those companies

Pro tip: Smaller companies like startups and small businesses just starting to build their social media presence are more likely to need UGC.

3. Perfect your pitch

Pitching yourself to a brand for a UGC opportunity is like applying for a job. As more and more people become UGC creators, it’ll become more competitive. That means you need to make your pitch stand out .

Keep your pitches focused on the brand (not yourself) and the value you’ll provide for them through your UGC.

Pro tip: Tailor your pitch for each opportunity you apply to. In your portfolio, curate examples that are relevant to each brand’s industry and will appeal to that brand’s target audience.

@rebel.socials ✅How to pitch UGC content in 2022? Until you fix your brand outreach strategy you will not be able to scale as a content creator. No responses from brands = no brand deals = no money. Everyone keep searching where to find brands to work with, or best platform to pitch UGC, but until you fix your pitching strategy no need to even search for those brands. #howtoworkwithbrands #wheretofindbranddeals #ugcnewbie #ugcnewbie #howtougc #ugcpitchtips #ugcguide #contentcreatortips ♬ Spooky, quiet, scary atmosphere piano songs – Skittlegirl Sound

4. Know your worth

As with influencer marketing , payment rates for UGC creation vary widely. The brand or platform usually sets the rate for brand deals. Nonetheless, staying up-to-date with market rates will empower you to choose deals that pay fairly. This benefits you and ensures equitable compensation for other UGC creators.

Pro tip: Follow UGC creators on TikTok and Instagram, as they often post content sharing behind-the-scenes details on how they negotiate brand deals and how much they get paid.

@itstarachristina Replying to @lauracaitlinv How to set your prices as a UGC Content Creator as a beginner! #ugccontentcreator #ugccreatortips #ugccreatoruk #ugcforbeginners #ugcforbrands #itstarachristina #ugcprices ♬ original sound – TaraChristina🍋Content Creator

Frequently asked questions about UGC creators

How many followers do i need to get paid as a ugc creator.

You don’t need a certain number of followers to become a UGC creator. Many UGC brand deals are content-only, meaning you only have to create and deliver content, with no requirement to post it on your own channels.

How do I find brands to work with?

The easiest way to know if a brand is looking for UGC creators is to use platforms that curate UGC brand deals. Brands may also advertise call-outs for UGC creators in their feed posts or Stories. You can also DM brands with your pitch in case they’re open to working with UGC creators.

How do I create a UGC portfolio?

You can use a free tool like Canva or Google Slides to create your portfolio. If you need help getting started, check out our free brand pitch deck template .

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Laura Wong is a Canadian social media strategist based in Amsterdam. She is the founder of, an online platform that helps anyone land their dream social media job. Besides social media, Laura is passionate about travel, photography, entrepreneurship, and finding the best bubble tea in every city she visits.

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Table of Contents

My fellow dream-chaser and soon-to-be UGC creators!

Can you picture it?

A life where your creativity fuels your travels and your passion puts money in your pocket well, hold onto your hat, because we’re diving into the exhilarating world of user-generated content (ugc) creation, and your ticket to this wild ride is a killer  ugc portfolio , so, what goes into a ugc portfolio.

About You: Who’s the Mastermind Behind the Magic? Alright, let’s get personal. Introduce yourself like you’re chatting with an old friend – name, what lights your UGC fire, and why being a digital nomad UGC creator is your jam.

Examples of Videos: Lights, Camera, Action! Ready for the fun part? Showcase your top-notch video  and editing skills. Think of it as your “best of” reel that takes people on a virtual journey of your content and unique style.

Examples of UGC Photos: Freeze Those Wanderlust Moments! Time to get snapping! Take UGC style photos just using products in your house (or hotel if travelling). Don’t forget to include shots of you using the products not just really nice aesthetic images.

Contact Information:  Throw in your email and social media handles so they can slide into your DMs and emails with exciting opportunities.

Links to Social Media Accounts: Connect the Dots of Your Digital Journey Take your portfolio to the next level by linking it to your social playgrounds. Instagram, YouTube, Twitter – wherever you hang out online.

Optional Extras:

Prices for Videos and Photos: You can say upfront what your UGC services cost.   It’s like a menu – potential clients can take their pick!

Brands You Have Worked With:  Highlight  collaborations with brands  that  you have worked with along your UGC journey. 

Testimonials: Let Others Do the Raving for You!  It’s brands vouching for your awesomeness. Don’t be afraid to ask for one as well!

Your UGC Adventure Begins Now  

Picture this: You, creating jaw-dropping UGC while soaking in the sun on a tropical beach. It’s not just a dream – it’s your reality in the making. Your UGC portfolio is your golden ticket to the digital nomad dream, where your creativity isn’t just a passion – it’s your job. 

P.S. Ready to get started? Here’s a link to my portfolio to inspire your own masterpiece!

Oh, and a little secret: You can whip up your portfolio for free using Canva. So, no excuses – let’s make those nomadic dreams come true! 

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How to Become a UGC Creator (and Get Paid for It)

You've probably heard people on social media talking about UGC and how it's blowing up as a way to make money on social media. In this article, I break down what UGC is, how to get started as a creator, and some common mistakes to avoid.

How to Become a UGC Creator (and Get Paid for It)

Making money on social media is kind of the dream. Literally. According to the 2022 Influencer Report from the Morning Consult : "26% [of Gen Z survey respondents] strongly agree they would take the opportunity to become an influencer" and "86% are willing to post sponsored content for money."

Those numbers are being inflated and misinterpreted in all the latest think pieces about the future of social media and the habits of Gen Z for shock value, of course, but it is true that many young people want to make money from social media content . And you don't have to be an influencer to do that.

Let me introduce you to the concept of User-Generated Content (UGC).

If you're already acquainted with UGC and want to get down to the nitty gritty of how to start creating and getting paid, use the Table of Contents below to navigate this article more quickly:

What Is User-Generated Content and Why Is It Valuable?

How to get started as a ugc creator.

  • What to Include in Your Portfolio
  • How to Find UGC Jobs from Brands

Common Mistakes to Avoid

Alright, let's get into it!

UGC is content created by users of a brand or product. Typically, brands source this content organically by finding existing customers who are already talking about them online. If you see a brand reposting a creator's Reel or sharing a screenshot of someone's Tweet, that's UGC .

View this post on Instagram A post shared by Apartment Therapy (@apartmenttherapy)

With organic UGC, brands will tag or otherwise credit the original creator, like in this Instagram post from Apartment Therapy. Recently, however, brands have started earmarking some of their marketing budget for paid UGC because it's so valuable that they're willing to buy it (from you).

From the brand's perspective, UGC is valuable because it provides people with social proof. Social proof functions on the proven concept that people are more likely to trust other people (even people they don't know, like strangers on the internet) than they are to trust brands. Sharing content created by real users, not an internal marketing team, lends credibility to the brand and their product. After all, they have customers who not only like and use their product but enjoy it so much that they want to talk about it online.

This concept of social proof is also why User-Generated Content is an easier field to break into than social media influencing. You don't need a following or a presence to create that valuable UGC that brands want — and are willing to pay for.

There's a much lower barrier to entry for breaking into UGC than influencer marketing. Like I mentioned earlier, there's no follower count or engagement level requirements, because you're not selling your personal influence. So, you don't need a huge following. You also don't need special equipment or super advanced technical skills.

So, what do you need to start making money on TikTok (and beyond)?

Here are the steps we recommend for anyone just getting started with UGC:

1) Make a UGC Specific Account

Not only do you want your UGC account to be separate from your personal or brand accounts for privacy reasons, it's also important for discoverability. Be sure to include "UGC" somewhere in your handle. It's also a good idea to check if the handle is available on all platforms where you'll be active.

Once you've made your account, follow other UGC creators on TikTok and Twitter to get tapped into the community. This is a great way to learn a lot about the industry, make contacts, and just generally get your bearings. You'll notice that a lot of UGC creators are generous with their knowledge and happy to share templates and best practices.

travel ugc creator

For now, there doesn't seem to be a lot of gatekeeping in the UGC creator community. There's plenty of opportunity to go around which encourages collaboration over competition.

2) Make a UGC Creator Portfolio

Just like with any creative job, you'll need to show brands what you can do if you want them to hire you. That's where your portfolio comes into play. This is the biggest hurdle for most beginner UGC creators: putting together a portfolio and making it really polished and professional, but it doesn't have to be complicated.

Your portfolio should be a scrollable, static link rather than a slideshow or a Google Doc. Wix and Squarespace are good options for easy portfolio sites. More important than where you host your portfolio, however, is what you include in it.

travel ugc creator

The key thing brands want to see when they look through your portfolio is if you can create the kind of content they're looking for and it should be the main focus of your portfolio, not buried on page three. Here's what we recommend including in your portfolio:

  • A short intro about yourself. This is where you include any relevant work history (content you've created for other brands).
  • Photos and videos of your work. It's incredibly important to include video and not just product photography, as video is king in marketing right now so most brands looking for UGC will be searching for someone who can make video.
  • Contact info. While you can conduct business outreach and communications through your social media DMs, it's best practice to have a dedicated email address and to include that in your portfolio to make communication clear and easy.

Staring at a blank portfolio, wondering how to start is the hardest part. Here's Kapwinger (and UGC creator) Katie Xu's advice for how to put together your first portfolio:

@ugcconnect Reply to @elaquezada ok but why was I so out of breath walking and talking 😅 #ugc #ugcportfolio #ugctips #ugccreator #ugcommunity ♬ original sound - Katie Xu | UGC Creator & Agent

The big takeaway from this advice is what Katie recommends if you don't have any existing UGC work to reference in your portfolio. She says to go and make some with items you already own. Here are a few examples of types of "UGC" you can make when just getting started:

  • Take product photography and videos of aesthetic items you already own.
  • Film some unboxing videos with natural reactions.
  • Film yourself using a product you love and give a short tutorial on it.

This content doesn't need to be hyper professional, either. Brands are looking for content that looks like it was made by an everyday user of their product. Simple smart phone photography and videography done with good natural lighting is perfect. You don't need to heavily edit your work, but we recommend using an online video editing tool to cut together multiple clips and add captions.

3) Start Finding UGC Jobs from Brands

Now that you've got a stunning portfolio created, it's time to get paid. There are three main ways that you can get the attention of brands who need UGC.

1. Cold Outreach. This is probably the most difficult way to find UGC jobs because you might not be talking to someone who's already in the market for UGC so it's a harder sell. Rather than reaching out to specific brands, TikTok creator @UGCang recommends pitching to PR and marketing agencies instead:

@ugcang Pitch Smarter, Not Harder 💸 Increase your reach with this UGC strategy #ugctipsforyou #ugcstrategy #ugcpitch #ugcbrandoutreach #ugcdeals ♬ original sound - Chloe Hayward

Regardless of whether you're pitching single brands or agencies, you can find UGC specific email outreach templates on TikTok from other creators to help you send that first email.

2. Twitter "Casting Calls." Another way to find UGC jobs is by searching for brands that are actively looking for UGC creators. Instead of you reaching out to them, you're responding to their broadcast. This means you know for a fact they're looking for UGC but it also increases the competition, since other UGC creators will be pitching them at the same time as you are.

To find brands who are actively looking, try searching Twitter for Tweets like this one:

Looking for UGC creators! - Looking for women creators aged 20+ Comment below and I will DM you. (If anyone in my network has some creators in their network a RT would be incredible) — Nico Muoio (@NicoMuoio) August 23, 2022

Sort your search results by newest to make sure you're hopping on fresh opportunities.

3. Organic Discovery through Pinterest. Publishing your portfolio work on Pinterest and tagging it with relevant keywords ("UGC Content," "UGC Creator," "UGC Example," etc.) can be a good way to leverage some organic discovery.

If you do choose this route, make sure to create and use a UGC specific Pinterest account. While you should always add your portfolio link in your Pinterest bio, keep in mind that your profile and pins will serve as a sort of secondary portfolio, too. Curate that to draw the kinds of brands and partners you want to work with and make sure your contact info is apparent so if brands do want to work with you, they know how to get in touch.

travel ugc creator

I wouldn't recommend only using Pinterest to find UGC jobs, but it's a useful extra channel to consider in conjunction with your other outreach efforts.

Now that you know how to get on a brand's radar, let's talk about some mistakes to avoid when working with brands as a UGC creator.

It's easy to make mistakes when you're just getting started. Fortunately, there are plenty of other UGC creators who have been there, done that, and lived to tell the tale on social media so you don't have to.

These mistakes can be grouped into two categories: mistakes you make before you get the brand deal (portfolio mistakes) and mistakes you make after you secure the deal (contract mistakes).

UGC Portfolio Mistakes

1) Including Your Rates in Your Portfolio

You can include your UGC rates in your portfolio, but we recommend you don't. Katie Xu, a Kapwinger and UGC creator in her own right, has found that one of three things will happen when you include your rates:

@ugcconnect Shoukd you include your rates in your UGC portfolio? I wouldn’t if I were you. #ugcrates #ugctips #ugc #ugcportfolio ♬ original sound - Katie Xu | UGC Creator & Agent
  • Brands will think your rates are too expensive. They'll immediately rule you out and choose someone with lower rates.
  • Brands will think your rates are too cheap. If you're quoting rates that are well-below budget, brands won't tell you that. They'll just pay your cheap rate and you'll be cheating yourself out of the extra value for your work.
  • Brands will think your rates are just right. This sounds like best case scenario, but it limits your bargaining power and negotiating options. You always want a little wiggle room to get the best deal for yourself.

Instead of including rates in your portfolio, let brands know that rates are negotiable when they ask to see your portfolio. Keep two numbers in mind: your asking number and the actual lowest amount you'd be willing to accept. The lower number should still be a number that feels fair and that you would be happy to receive.

2) Not Making the Content the Focus of your Portfolio

Less is more when it comes to your portfolio. It should be an easy to navigate site with the UGC content front and center. Many UGC creators recommend including a "What Is UGC?" section to sell brands on the value of UGC content, but that's typically not necessary.

If a brand is looking at your portfolio, they likely already know what UGC is and how valuable it is — they're considering hiring you to create it, after all. If you're doing cold outreach and are worried the brand doesn't already know about UGC, include that value proposition in your email pitch, not your portfolio.

Here are some other common UGC portfolio mistakes to avoid from the perspective of someone who reviews portfolios when considering creators to hire for his TikTok agency:

@oneoffryan Do you make these portfolio mistakes? #ugccreator #ugccreators #ugccontentcreator #ugc #ugccommunity #creatorstrategy #tiktoktips ♬ Love You So - The King Khan & BBQ Show

UGC Contract Mistakes

1) Not Negotiating Payment Properly

There are a two things you want to include in your contract so that you don't get taken advantage of by brands: payment upfront and inclusion of the product for review.

That first bit is pretty self-explanatory. It is the bare minimum to require half of the payment upfront and the other half on completion. Most creators request full payment upfront.

The second part is more of a gray area as UGC creation continues to expand as an industry. It should always be included in your contract that you'll receive the product you'll be reviewing for free. A lot of brands will want to do just gifted collabs — they'll send you the product for free and in exchange, you create content about it.

I would advise against these collabs unless the value of the product far exceeds your normal rates. Even if you're just starting out, there's no need to do work for free because you can create your own portfolio content with things you already own. Unlike an influencer just starting out who wants the exposure, your personal brand wouldn't be benefitting from this collab. All you're getting is a product.

2) Not Watermarking Your Video Before Payment

This goes hand in hand with upfront payment and should be outlined in that part of your contract. While most brands are operating in good faith, it only takes getting burned once to lose you a week's worth of pay or more. Avoid having your work stolen by using a watermark until the brand pays you.

Adding a watermark doesn't need to be difficult or time consuming. You can simply add a large, half-opacity text bubble of your UGC handle in the middle of your video or image (where it can't be cropped out).

travel ugc creator

Send the watermarked work for approval then, after you receive payment, send a clean version of the file without the watermark.

3) Not Negotiating Usage Rights

You should include in your contract the stipulations of the usage rights, aka how long the brand can legally use your content without needing to pay you more money.

More experienced creators know to give a brand usage rights for an initially agreed upon amount of time (30 days is a good rule of thumb) and then charge a renewal fee if they want to use it for longer, such as in an ongoing ad campaign.

Drafting contracts can seem daunting if you don't have any experience with legal jargon. To make it easier for yourself, look for templates online from other creators. Many standard freelance contracts can be adapted to suit your needs. If you know someone who practices or has studied law, you can have them look over your contract to make sure it's airtight.

For more creator resources and info, check out our Resource Library . We post new content there weekly made for creators just like you.

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The UGC Club

How to Land UGC Airbnb Gigs

  • by Mike Rama
  • Published March 12, 2023

If you’re a UGC creator who loves to travel and see new places, tapping into the UGC travel market can be a no brainer. 

Travel the world, get paid, live life on your own terms? Sold.

The reality, not quite so easy. But we’re here to make it easier . 

One of the best ways to get started as a UGC travel creator is by creating UGC for Airbnb’s. Landing UGC deals with Airbnbs might seem overwhelming at first, but it’s quite simple when you break it down into individual steps.

Why do Airbnb’s need UGC?

Airbnb’s don’t always need UGC. Let’s make that clear from the get go. Some listings do absolutely just fine without them, but UGC can add a layer of depth to a lacking listing. 

If rental owners are struggling with bookings, being able to show customers — what looks like paying customers — having the time of their lives can have a knock on effect for more bookings. 

Thanks to a magical TikTok algorithm, users no longer need 100,000’s of followers to reach a massive audience. It just needs to get posted in the right place, at the right time. We only need to look to UGC content that’s reached millions of people.

@kriskrechina I gasped when I entered the room 💔 #staycationuk #visituk #englandtravel #boutiquehotels #uktravelblogger ♬ original sound – Michal

I know what you’re thinking. Why can’t the owners just make it themselves? Honestly, a lot of owners just wouldn’t know where to start. That’s where you come in. 

So with that in mind. Here is the 5 step process that we’ll be breaking down today:

  •  Create your travel portfolio
  •  Identify and research listings to pitch
  •  Pitch, pitch, pitch
  •  Film and deliver
  •  Update portfolio, refine your process, repeat

Create your travel portfolio

You likely don’t have a travel portfolio yet — that’s completely fine. You also most likely don’t have any Airbnb content yet. Also fine.

In order to get started, you’re going to need to book a cheap nearby Airbnb or wait for an upcoming planned vacation.

Disclaimer: If you don’t have any experience creating UGC travel content, and you’re not in a position to drop the nightly rate to create that content for the first batch, you’ve got to ask yourself if you can bring value to the Airbnb’s that you are pitching to. If you are, then continue, but know that it might take slightly longer to land your first UGC Airbnb gig without content to show what you can do. Pitch too early, and you run the risk of looking like you’re just looking for a free stay, rather than to bring them value. 

Before your trip, research and study some of the top travel creators. See how their portfolios are structured and what type of videos and images they’re including. Take inspiration from our favourite travel UGC portfolio examples and just make a start. Chelsea Greber, one of the most famous UGC travel creators in the space, features only four stays on her portfolio.

And she’s extremely experienced. You don’t need a lot to pull together your portfolio, but you do need quality content. For travel content, you’re specifically looking to evoke feelings and emotions. You want people to want to book.

Top tip: Reach out to local Airbnb’s that look aesthetic and ask if you can visit to create content during the day. Explain that you’re not looking for a stay, but instead you’re an experienced social media content creator looking to expand your portfolio and would love to create some content at their listing. It’s a fleeting visit so there’s no clean up costs for them and they’d have full use of the content you create. More often than not, they let you stay for a night anyway, and it can be the start of a great relationship.

Identify and Research Listings to Pitch

After you’ve built your portfolio, it’s time to find some Airbnbs that you’d like to create content for. We’re going to set some expectations here…

Those booked up listings with 5 star ratings? The ones with the hot tubs and incredible views over Joshua Tree? It’s probably not going to happen. It’s going to be unlikely that you land those are your first gig.

As a new travel creator, you’re looking for listings that are:

  • New: look for the ‘new’ tag or minimal reviews. Any more than 10 and it’s probably not worth it. 
  • Lots of potential, but images need improvement: 
  • Identifiable problem that you could solve: Do they have bookings? If not, how you can fix that? I searched ‘Joshua Tree’ for a stay dated over the next four weeks. That’s a LONG stay, but it also means they have availability over the next month. Not one single booking. Problem to solve —- check.

Study the top listings in the area and ask yourself, what do the top listings have in common that newer listings might be missing.

Let’s say you’re checking out lake houses. You notice that the majority of the top listings have pictures of people paddle-boarding or doing water activities. 

You identified a pattern, and now you can use that as one of your pitching angles…

Here’s a prime example. No bookings over the next four weeks. 1 booking (ever). A single review. The feedback was great but the photos look lack lustre.

🏔️ Hey Emmanuel. My name is Sam, I’m a social media expert and UGC content creator in the Joshua Tree area. I’ve noticed your listing and I wanted to reach out as I think I could help. The black and white deco vibe, huge windows and outdoor hot tub are a millennial dream — all your listing needs are the millennials to bring it to life. I specialise in creating content that can make a listing aspirational, desirable and ultimately booked out. Best part for you? It’s free. 

Pitch, pitch and pitch some more

Once you’ve done your research and identified an angle, it’s time to prep your pitch.

You want to make this short and sweet and incite a bit of “ pain ”. 

What is their listing missing, what could be better? Check out their social media accounts — how can they improve?

Present the problem, irritate it a bit, and present the solution. You .

You can pitch directly through the Airbnb app, but there are some caveats to it. You can’t use the word Instagram or TikTok. Airbnb doesn’t allow it. You also can’t send a link, so that means it’s difficult to share your portfolio or social handles. To get around this, you can use extra spacing between . com, or use abbreviations. 

The real risk is hosts reporting you, so be extra careful to personalise the pitch to the nth degree. You need to research, research and research again before you send that first message. If they report, it’s game over.

Ideally, you’re looking for listings that have social media accounts, you can be a lot free-er with conversations here.

Film and Deliver

Or should we say, film and over-deliver.

Do your research ahead of time and figure out what videos and images are performing best for Airbnbs. Deliver what was agreed upon (and then deliver more). 

Your goal with initial collaborations is to build your portfolio and ideally land a testimonial. You won’t get this by delivering a single video and charging for your raw footage. Give them everything you possibly can, and in the future, it’ll pay dividends. 

If you can secure a testimonial, it will set you up for success in your future pitches.

Update your portfolio and repeat

Using the content that you made from this trip, and the potential testimonial that you secured (because you over-delivered ) update your travel portfolio. 

Top tip: Create a separate travel TikTok and post 1-2 times per day with the content from these airbnb’s. The sooner you can show that the kind of content you are creating reaches significant numbers, the sooner the bookings will open up to you. 

Continue to test different pitch methods and see what works best for you.

It’s all about testing, refining your process, and repeating.

As you get better at this process, you’ll be able to charge more, and land more lucrative stays with Airbnbs and hotels.

Further reading

  • UGC Rates: Everything You Need To Know
  • 6 UGC Pitch Email Templates To Land Your Dream Clients
  • Top UGC Platforms: 18 Places To Find Work
  • How To Make A UGC Portfolio: The Ultimate Guide

Picture of Mike Rama

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Travel Bucket List for Content Creators

Travel bucket list for content creators – doesn’t that phrase just spark a rush of adrenaline and a flurry of daydreams? It’s like holding the world in your hands, with every destination an unopened story waiting to be told.

In this quickly changing digital world where everybody is both a consumer and creator, travel content production has become its own entity. We’re no longer satisfied with mere holiday snaps; we crave unique experiences captured through lenses that are as diverse as the destinations themselves.

A well-crafted travel bucket list for content creators , then, isn’t merely about ticking off countries or cities. It’s about capturing stories that resonate with people across borders, making them feel connected even when they’re miles apart.

This goes beyond being ‘Instagrammable’. Sure, aesthetic appeal matters but what truly captiv

Table of Contents:

Choosing destinations with high content potential, capturing unique experiences and stories, navigating financial aspects of traveling for content creation, making the most out of social media platforms, budgeting strategies for bucket list travels, tackling financial constraints head-on, exploring top travel destinations for content creators, what does a travel content creator do, how do i become a luxury travel content creator, how do travel content creators get paid, how do i make a travel bucket list, crafting the ultimate travel bucket list for content creators.

Picture this: you’re a content creator with an insatiable appetite for adventure. Statistics show that you are not alone in your quest, as 70% of people also have their own travel bucket list.

The common denominator? The average person has about 12 destinations on their wish list. But it’s more than just picking random places – creating a compelling travel bucket list requires strategic selection of destinations rich in content potential.

A glance at popular choices reveals cities like Paris and Rome consistently securing top spots. These iconic landmarks provide boundless opportunities to craft visually appealing narratives and engaging content.

Influencing factors such as culture, natural beauty, and historical significance sway over 85% of travelers’ destination preferences according to surveys. Thus, don’t simply follow the crowd but consider what resonates with your creative vision when crafting your ultimate travel bucket list as a travel content creator .

Beyond hitting tourist hotspots lies another enriching avenue – exploring off-the-beaten-path locations – something favored by approximately 60% of surveyed travelers recently. Given that it takes an average person eight years to complete their travel bucket list, there’s ample time for unique discoveries.

This approach lets you unearth hidden gems while sharing distinctive experiences with your audience, thus adding depth and diversity to your work. Off-the-beaten-path destinations offer unparalleled chances for forging authentic connections – both online through social media platform interaction or offline during real-life encounters at these locales.

This journey aligns perfectly with today’s growing interest in experiential tourism where travelers seek more than mere sightseeing – they crave stories worth telling.

Money matters can pose significant hurdles while pursuing ambitious travel plans. 40% of individuals reportedly set aside specific budgets dedicated towards fulfilling their dream journeys.

But remember, with the right strategies in place, you can definitely conquer those financial hurdles.

Key Takeaway: 

Creating a compelling travel bucket list as a content creator isn’t just about popular destinations. It’s all about strategically choosing places rich in content potential that align with your creative vision. Think beyond the tourist hotspots, explore off-the-beaten-path locations for unique experiences and stories. However, don’t forget to navigate through financial aspects wisely while pursuing these ambitious plans.

Navigating the Financial Aspects of Traveling for Content Creation

When you’re a content creator with the world as your canvas, it’s vital to understand how to navigate the financial aspects that come along. Without adequate preparation and knowledge, the journey could become more of a burden than an adventure.

In this digital age where social media platforms are woven into our everyday lives, they serve as incredible tools for sharing travel experiences. Just like when someone loves a brand’s product and shares their experience on social media, content creators have an opportunity to leverage these platforms effectively.

Instagram is one such platform that thrives on visual storytelling. By optimizing your Instagram feed with high-quality photos from your travels at regular intervals, you can attract followers who may eventually turn into potential sponsors or customers, aiding in overcoming financial constraints associated with traveling.

Beyond Instagram, there’s YouTube or TikTok, offering opportunities through ad partnerships or sponsored posts, which further diversify income streams, thereby providing a cushion against any unforeseen expenses while traveling.

A successful journey begins with well-thought-out budgeting strategies – akin to how brands plan their marketing budgets meticulously. Studies show that 40% of people set aside specific budgets for bucket list travels. Having a clear idea about what different aspects like accommodation costs or local transportation would entail allows greater control over finances, ensuring quality output without straining resources.

The key here lies in frugality – much like smart shoppers hunting for the best deals online, adopting habits that allow substantial savings. Opting for homestays instead of hotels and using public transport rather than cabs are a few examples of saving substantially without compromising comfort levels.

Lack of time and persistent financial constraints are top reasons individuals are unable to complete bucket list challenges. When beginning a career, it is essential to directly confront these issues.

Fixing these challenges calls for a mix of smart planning and creativity. Keep an eye out for sponsorships and brand partnerships, they’re key components.

Financial savvy is as essential for content creators as a camera or smartphone. Navigating travel costs requires smart budgeting, much like brands meticulously plan their marketing budgets. Leverage social media platforms to share your journey and attract potential sponsors or customers. Remember, every penny saved on accommodation or transport can be reinvested into creating quality content.

In the same way that consumers might rave about their favorite brands, travel content creators often wax poetic about destinations they’ve explored. The world is bursting with unique locations and cultures, each offering distinct opportunities to craft engaging travel narratives. Let’s delve into some of these top-rated global hotspots.

Paris, France

Paris , also known as “The City of Light,” commands an enviable position on the list of globally popular travel destinations. Much like how consumers would gush over their beloved brands, content creators find themselves enamored by Paris’s rich history and culture manifested in landmarks such as the Eiffel Tower and the Louvre Museum.

The city’s picturesque streets serve as vibrant canvases for photos or vlogs, while its gastronomy presents numerous chances to weave captivating food stories.

Santorini, Greece

Much akin to customers sharing reviews about products they love, Santorini’s mesmerizing sunsets against white-washed buildings compel millions annually towards this Greek island – perfect ingredients for awe-inspiring visuals.

Akin to customer testimonials serving as social proof for brands, historical sites like Ancient Thira alongside natural attractions including Red Beach become visual proofs validating Santorini’s allure.

New York City, USA

If cities were products, then New York could easily be branded as ‘24×7’. Its towering structures offer fantastic backdrops, while lively streets promise dynamic footage round-the-clock, much like constantly evolving digital trends.

From fashion shows in Manhattan’s Garment District to concerts in Central Park, NYC provides fresh, ever-changing storylines just waiting to be captured.

Kyoto, Japan

For those seeking to immerse themselves in traditional Japanese culture, Kyoto serves wonderfully. It houses 17 UNESCO World Heritage Sites (think Kinkaku-ji Golden Pavilion), which form fascinating elements within your storytelling.

Plus, the changing seasons paint a beautiful picture across the landscape, giving us different looks all year round, much like

Bali, Indonesia

Bali is a popular destination among travel content creators who are looking for a mix of natural beauty and cultural experiences. The island is home to stunning beaches, lush rice terraces, and ancient temples that make for stunning visuals. The local cuisine and unique traditions, such as the Balinese dance performances, offer rich opportunities for storytelling.

Marrakech, Morocco

Marrakech’s bustling Medina, with its maze-like alleys and vibrant markets, is a feast for the senses and a popular destination for content creators looking for unique and exotic settings. The city’s architecture, including the Bahia Palace and the Koutoubia Mosque, offer opportunities for stunning visuals and stories of the city’s rich history and culture.

Cape Town, South Africa

Cape Town is a destination that offers a unique blend of natural beauty and urban excitement. The city’s stunning beaches and Table Mountain, which towers over the city, provide stunning backdrops for photos and videos. Meanwhile, the city’s food scene, vibrant nightlife, and cultural attractions such as the District Six Museum and Robben Island offer ample opportunities for content creation.

Tokyo, Japan

Tokyo is a vibrant and bustling metropolis that offers a mix of traditional and modern Japanese culture. From the serene gardens of the Imperial Palace to the vibrant nightlife of Shinjuku, content creators can capture the city’s diverse experiences. Tokyo’s street fashion, delicious cuisine, and quirky pop culture also provide unique angles for storytelling.

Barcelona, Spain

Barcelona is a city steeped in history and culture, with stunning architecture and art around every corner. From Gaudi’s whimsical Park Guell to the Gothic Quarter’s narrow alleyways, the city provides endless opportunities for visually stunning content. Barcelona’s vibrant food scene and lively festivals also offer rich material for storytelling.

Petra, Jordan

Petra is a UNESCO World Heritage site known for its stunning rock-cut architecture and ancient history. The Rose City, as it’s known, is a must-see destination for content creators looking to capture a sense of wonder and awe. The city’s hidden canyons, tombs, and temples are a testament to the skill and ingenuity of the ancient Nabatean people and provide a unique backdrop for storytelling.

Lisbon, Portugal

Lisbon is a vibrant and picturesque city that offers a blend of traditional and modern charm. The city’s historic architecture, including the Belem Tower and the Jeronimos Monastery, provide stunning visuals and stories of Portugal’s rich history. Meanwhile, Lisbon’s colorful streets, lively music scene, and delicious cuisine offer endless opportunities for content creation.

Siem Reap, Cambodia

Siem Reap is a gateway to the stunning ruins of the Angkor complex, including the famous Angkor Wat temple. The ancient temples, intricate carvings, and lush landscapes provide a mystical backdrop for content creators looking to capture a sense of wonder and awe. Meanwhile, Siem Reap’s vibrant culture, delicious cuisine, and bustling night markets offer ample opportunities for storytelling.

Havana, Cuba

Havana is a city that oozes charm and character, with its colorful buildings, vintage cars, and lively music scene. The city’s historic architecture, including the Capitolio and the Gran Teatro de La Habana, provide stunning visuals and stories of Cuba’s rich history. Meanwhile, Havana’s vibrant street life, delicious cuisine, and unique cultural traditions, such as the rumba dance, offer rich material for storytelling.

Just as consumers sing praises for their favorite brands, travel content creators can find inspiration in the world’s top destinations. From Paris’ historical landmarks and gastronomy to Santorini’s breathtaking sunsets, New York City’s round-the-clock dynamism, or Kyoto’s traditional culture and changing seasons – these global hotspots offer a treasure trove of unique narratives waiting to

FAQs in Relation to Travel Bucket List for Content Creators

A travel content creator generates and shares engaging materials about their journeys. This includes photos, videos, blogs, or social media posts showcasing destinations, experiences, and tips.

To become a luxury travel content creator, start by honing your storytelling skills in photography or videography. Network with luxury brands and tourism boards for collaborations while consistently sharing high-quality content.

Travel content creators earn through brand partnerships, sponsored trips or posts, ad revenue from YouTube channels or blogs, selling digital products like e-books or photo presets, and Patreon subscriptions.

Create your bucket list by researching potential destinations online. Consider factors such as the cultural appeal of the destination, its natural beauty, historical significance, available activities, cost, and accessibility. Then prioritize according to personal preferences.

Unleashing the potential of your travel bucket list for content creators can be an exhilarating journey. It’s not just about selecting destinations, but also capturing experiences and stories that truly resonate.

Diverse destinations offer countless opportunities to create captivating content. From iconic cities like Paris and Rome to off-the-beaten-path explorations, each place has its own unique tale waiting to be told.

Navigating the financial aspects is equally crucial in this endeavor. Implementing budgeting strategies plays an essential role in overcoming constraints and realizing your dreams without breaking the bank.

Social media platforms are powerful tools at our disposal. They enable us to share these adventures with the world, igniting wanderlust among our followers while providing value through inspiring narratives.

With careful planning and a creative vision, each trip becomes more than just a visit; it transforms into an unforgettable story shared across borders, fostering a sense of connection despite the miles that separate us.

If you’re ready to embark on this exciting path as a content creator or take your current journey to the next level, consider joining UGC Creator AI. We provide job boards and resources specifically tailored for creators who are eager to embark on their next big adventure! Start exploring

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travel ugc creator

How To Make Money With Brands As A UGC Creator (with no experience!)

A re you a content creator looking to explore new opportunities and elevate your online presence? Or are you just looking to break into the making money online scene? In the ever-evolving world of content creation, one of the most exciting and promising avenues is User-Generated Content (UGC) creation. UGC creators play a pivotal role in promoting products, services, and businesses by leveraging the authenticity of real people. The best part? You don’t have to have a certain amount of followers – ANYONE can be a paid UGC creator if they have a smartphone and some skills. The main difference between UGC creators and influencers is that UGC creators create and deliver to businesses without the obligation to post it on their channels. Let’s dive into some tips and strategies on how to become a UGC creator!

How To Become a UGC Creator

User-generated content (UGC) is the buzzword in today’s digital landscape. Brands are increasingly realizing the immense value of content created by their own users, customers, and fans. UGC takes the form of posts, reviews, videos, and more, typically created and shared by customers who genuinely love a brand’s products or services.

So, what exactly is UGC, and why is it so valuable?

What Is A UGC Creator?

A UGC creator, which stands for User-Generated Content creator, simply put is a creator who generates content for brands. UGC creators inject authenticity and relatability into promotional content, making it highly effective in connecting with audiences.

UGC, or User-Generated Content, refers to any content, such as text, images, videos, or reviews, that is created by users of a brand, product, or service. Unlike traditional marketing content produced by internal marketing teams, UGC is contact that is created by UGC creators to show organic and authentic reviews. Examples of UGC include Instagram posts featuring a brand’s product, tweets raving about a great customer experience, and YouTube videos showcasing product demonstrations.

Brands often source UGC by identifying existing customers who are already talking about them online. When a brand reposts a creator’s Reel or shares a screenshot of someone’s Tweet, that’s a prime example of UGC in action.

But what makes UGC so valuable from a brand’s perspective?

Why Is User-Generated Content Valuable?

UGC holds immense value for brands because it provides social proof, a powerful psychological concept. Social proof is built on the idea that people tend to trust other people more than they trust brands. When brands share content created by real users (even if they are strangers on the internet), it adds credibility and authenticity to their marketing efforts.

Imagine scrolling through your social media feed and seeing posts from real people raving about a product or service. These are not scripted endorsements; they are genuine expressions of satisfaction and enthusiasm. Such content carries weight because it demonstrates that the brand has satisfied customers who not only use their products or services but also enjoy them enough to share their experiences online.

This emphasis on social proof is one of the reasons why UGC creation is a more accessible field to break into compared to social media influencing. As a UGC creator, you don’t necessarily need a massive following or a significant online presence because you’re not selling your personal influence. Instead, you’re creating content that adds value to brands.

So, how can you get started on your journey to becoming a UGC creator?

Steps To Become A UGC Creator

The beauty of UGC creation lies in its lower barriers to entry compared to influencer marketing. You don’t need an extensive follower count, and you don’t require advanced technical skills or specialized equipment. Here’s how you can kickstart your UGC creator journey:

Step 1:  Perfect Your Filming Setup

Creating high-quality UGC content requires a well-equipped filming setup. Invest in a good camera or smartphone with excellent video capabilities, a tripod, lighting equipment, and a microphone if needed. A clean and professional setup will make your content stand out.

Step 2:  Gather Your Equipment

Depending on your niche, you may need specific equipment or props. Collect all the tools, props, and accessories you’ll require for your UGC content creation. Ensure everything is in working order before you start filming.

Step 3:  Practice Your Editing Skills

Editing plays a crucial role in UGC creation. Learn how to edit your videos to make them engaging and visually appealing. Familiarize yourself with video editing software like Adobe Premiere Pro or Final Cut Pro. There are also user-friendly apps available for beginners.

Step 4:  Create Authentic Content

One of the hallmarks of a successful UGC creator is authenticity. Create content that feels genuine and relatable to your audience. Show yourself using the product or service in your daily life, sharing honest reviews, and telling your story. Authenticity builds trust with your audience.

Step 5: Create a UGC Creator Portfolio

Just like any creative profession, you’ll need a portfolio to showcase your work to potential clients and brands. Building a polished and professional portfolio is a significant milestone for aspiring UGC creators.

1.  Introduction :

Start with a brief introduction about yourself. Include any relevant work history or content you’ve created for other brands.

2.  Work Samples :

The heart of your portfolio should be the display of your work. Include photos and videos that highlight your ability to create the type of content that brands are seeking. Video content is especially crucial, as video is currently a dominant format in marketing. Demonstrate your proficiency in creating engaging videos.

3.  Contact Information :

While you can conduct business outreach and communication through social media direct messages, it’s a best practice to provide a dedicated email address in your portfolio. This facilitates clear and straightforward communication with potential clients.

use social media to get inspiration from other ugc creators

Creating your first portfolio may seem daunting, especially if you don’t have existing UGC work to showcase.  Start by creating UGC content with items you already own.  Here are some examples of UGC content you can create when you’re just starting out:

  • Capture product photography and videos of aesthetic items from your personal collection.
  • Film unboxing videos with natural, unscripted reactions.
  • Create content that shows you using a product you genuinely love and provide a brief tutorial or review.

Remember, this content doesn’t need to be overly professional. Brands are often looking for content that resembles something created by an everyday user of their product. Simple smartphone photography and videography with good natural lighting is sufficient. You don’t need extensive editing skills, but using online video editing tools to combine clips and add captions can enhance your work.

Step 6: Find UGC Job Opportunities with Brands

Now that you have a portfolio, it’s time to start monetizing. There are several ways to catch the attention of brands in need of UGC:

  • Cold Outreach : Reach out to brands you want to work with and share your UGC portfolio. Express your interest in collaborating and highlight how your content aligns with their values and target audience. Effective collaboration can lead to exciting opportunities and brand partnerships.
  • Twitter  : Some brands actively seek UGC creators by posting and searching on platforms like Twitter. Instead of you initiating contact, you can respond to a job posting. This approach ensures that the brand is actively looking for UGC creators, but it also means increased competition as other creators may be pitching their services simultaneously. (tip: when you follow other creators, you can see what brands they are working with and know that those are brands who work with UGC creators).
  • Organic Discovery through Pinterest : Utilize Pinterest to showcase your portfolio work and leverage organic discovery. Create a dedicated UGC-specific Pinterest account and tag your pins with relevant keywords such as “UGC Content,” “UGC Creator,” or “UGC Example.”

Step 7: Create a UGC-Specific Account

When starting your UGC journey, I’d suggest you create a dedicated UGC-specific account. Make sure to include the term “UGC” in your account handle, so that you appear in search results when brands are looking for UGC creators. Try to

Once your account is set up, follow other UGC creators on platforms like TikTok and Twitter to immerse yourself in the UGC community. This is an excellent way to gain insights into the industry, establish contacts, and get a feel for the dynamics of UGC creation. Many UGC creators are generous in sharing their knowledge, templates, and best practices.

Common Mistakes To Avoid

As you embark on your journey as a UGC creator, it’s essential to be aware of common mistakes that can hinder your progress. These mistakes can be categorized into two phases: those you make before securing a brand deal (portfolio mistakes) and those you make after securing the deal (contract mistakes).

UGC Portfolio Mistakes

  • Including Your Rates in Your Portfolio : While it may be tempting to include your UGC rates in your portfolio, it’s generally not recommended. When you list your rates, one of three scenarios may unfold: brands may perceive your rates as too expensive, too cheap, or just right. This limits your negotiating flexibility. Instead, convey that your rates are negotiable when brands inquire about your portfolio. Maintain a clear asking rate and a lower limit that you would accept, ensuring it aligns with your worth.
  • Not Making the Content the Focus of Your Portfolio : Keep your portfolio simple and easy to navigate, with the focus squarely on your UGC content. Avoid clutter and excessive information. While some UGC creators include a “What Is UGC?” section to educate brands about its value, this is often unnecessary. Brands reviewing your portfolio likely already understand the significance of UGC.

UGC Contract Mistakes

  • Not Negotiating Payment Properly : In your contracts, ensure that you negotiate payment terms effectively. Most creators request at least half of the payment upfront before commencing work, with the remainder due upon completion. Some opt for full payment upfront. Clearly outline payment terms to avoid misunderstandings.
  • Not Watermarking Your Content Before Payment : Protect your work by adding watermarks to your content before payment. This precaution safeguards your creations until you receive payment. Watermarking can be as simple as overlaying a semi-transparent text bubble with your UGC handle, making it difficult to remove without your consent.
  • Not Negotiating Usage Rights : In your contracts, specify the usage rights granted to brands. Indicate the duration for which the brand can use your content without additional compensation. For example, a common practice is to grant 30-day usage rights and charge a renewal fee for extended usage in ongoing ad campaigns.

PRO TIP : Seek contract templates from fellow creators or consult with someone knowledgeable in law to ensure your contracts are well-structured and protect your interests.

Promote Your Personal Brand

As a UGC creator, you’re not just promoting products; you’re also building your personal brand. Consistency is key. Maintain a cohesive style, posting schedule, and engage with your audience. Building a loyal following will make you an attractive partner for brands.

UGC creators are in high demand because they bring authenticity and relatability to promotional content. By following these steps, you can embark on your journey to becoming a successful UGC creator and working with brands you admire. So, get started, create a UGC portfolio, and share your unique perspective with the world.

A lot of brands tend to pay extra if you can provide both UGC content and a following to promote it to. Follow Ariele Rachel on Instagram, CEO of the popular womans blog American Woman, to help you navigate the world of social media and grow your presence as a content creator.

UGC creation is a rewarding path in the realm of content creation. As brands increasingly seek real people to promote their products and services, UGC creators are well-positioned to thrive. Build your skills, portfolio, and personal brand, and you’ll be on your way to becoming a successful UGC creator.

setting up a ugc creation


  1. UGC Creator Resources

    travel ugc creator

  2. How to Become a UGC Travel Creator in 2023!

    travel ugc creator

  3. Resources for UGC Creators

    travel ugc creator

  4. How to Become a UGC Travel Creator in 2023!

    travel ugc creator

  5. UGC Sample for a Travel Brand l UGC Travel Creator in 2023

    travel ugc creator

  6. What Is a UGC Creator? Steps to Become One + Examples

    travel ugc creator


  1. How to Become a UGC Travel Creator in 2023!

    To become a UGC travel creator, start by nurturing your love for travel. Explore your local surroundings and seek opportunities to broaden your horizons, creating authentic and relatable content. One inexpensive way to start capturing incredible travel content without breaking the bank is by using Resortpass.

  2. How to become a travel content creator: Step-by-step guide

    NEW! There's now also a beginner's guide to UGC in the Travel Creator Content. Dream come true - Living in Lombok while working as a travel content creator. 6. Build your portfolio. Before you leave home or quit your job, build up your portfolio. You can showcase your skills without having worked with any brands.

  3. How I Accidentally Became a Travel Content Creator

    UGC. One of the best ways to make money as a travel content creator is through UGC (User Generated Content). This is when you create 15-60 second videos for brands and businesses to use on their social channels. UGC has been all the rage lately because you 'technically' don't need a large following to start.

  4. Michelle

    UGC has been a game-changer for hotels and short-term rentals! It adds an extra zing to their marketing, making it more authentic and visually appealing. Plus, it helps hotels build stronger relationships with their customers by increasing engagement. By collaborating with real people and having them showcase unique experiences and amenities ...

  5. From Dreamer to Explorer: How to Become a Travel Content Creator

    This is the ultimate goal, where you, as a creator, work closely with a specialized travel brand to create content that promotes destinations, accommodations, transportation, activities, or anything related to the travel niche. Like UGC, you can receive monetary compensation, complimentary stays, or a combination of both.

  6. How To Start UGC for Airbnb: A Conversation With Chelsea Greber

    Today, we're sharing an incredible conversation between Brands Meets Creators founder Mike Rama and UGC creator Chelsea Greber that can help you do just that. Travel UGC is quickly gathering steam, and Chelsea is a trailblazer in the Airbnb space. Having started with product UGC, she's now made the move to travel space and makes a full-time ...

  7. Dyona + Travel UGC Creator ️ (@ugc.dyona)

    I am a travel UGC creator, so I love sharing properties and activities that I love! The last big vacation I had was in the Bahamas last August for my honeymoon, and my last small vacay was in Chicago this past February(staycation) 💕 I also love giving travel tips, recommendations and budgeting travel advice! ...

  8. UGC Creation by Jennifer Byrne

    UGC CREATOR + LUXURY TRAVEL CONSULTANT. Jennifer. Byrne. About Me. Jennifer Byrne is a Luxury Travel Consultant with nearly 30 years in the travel industry. With a passion for tropical travel, photography, and marketing, Jennifer has a following on several social media platforms as well as a large client base around the country who trust her ...

  9. How To Become A Travel Content Creator

    1. Find out what your audience wants. 2. Create content that meets those needs. 3. Attach your brand to that content, and then promote it on social media and other channels. 4. Repeat steps 1-3 as often as necessary to keep your audience engaged and keep them coming back for more!

  10. Find & Hire UGC Travel Creators

    We are Sydney & Davis Hansen, travel influencers & content creators from the USA. We love to create content for brands through promoting the idea of living the life of your dreams! Shreya Shah. Vancouver, BC, CA. User Generated Content. $75. Ucg Creator. I'm a highly skilled UGC creator with a passion for travel and lifestyle content.

  11. UGC Travel Website

    UGC Creator. [email protected]. Nice to Meet You! I'm a travel writer, photographer, and copywriter specializing in content creation for travel, food, and hospitality brands. ... Travel UGC. My Services. Destination media features for travel & hospitality brands and tourism boards.

  12. The Ultimate Guide to User-Generated Content for Travel & Tourism

    How CrowdRiff manages UGC rights; Travel is such a visual experience. When we visit a new destination, stay at a new resort, or experience a new attraction, we take photos to preserve our memories. ... CrowdRiff Creators: Destinations' End-to-End Creator Solution For Short-Form Video Storytelling. About 1 year ago The State of Social Media in ...

  13. What Is a UGC Creator? Follow These 5 Steps To Become One

    A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product. ... Laura is passionate about travel, photography, entrepreneurship, and finding the best bubble tea in every city she visits. Follow . Read more by Laura Wong . Related Articles. Strategy ...

  14. Crafting Your UGC Portfolio: Your Gateway to Digital Nomad Bliss

    Embark on a digital nomad adventure with the ultimate guide to crafting your User-Generated Content (UGC) portfolio. Learn how to showcase your creativity, from videos to photos, and connect with potential clients while exploring the world. Discover essential tips, optional enhancements, and even a free Canva option to kickstart your journey. Your nomadic dreams are just a click away. Get ...

  15. Travel UGC/Content Creator : r/UGCcreators

    Hi there! I am a travel UGC creator who just came back from a three week holiday in Fiji - everything was complimentary! ... Instead of me keeping it to myself, I thought, why not make it easier for everyone else interested in travel UGC, to get all the information they need for whichever city/country they want to go to!

  16. Travel Creator CEO

    What do you think of my tips? 🤔 Working with tourism boards as a travel UGC creator has opened a world of possibilities for me, and now I'm sharing my experience with you. ️ You can get my Tourism Board Master List of 250+ tourism board PR contacts by commenting "EMAILS" Included in The Tourism Board Master List: - almost all 50 US states - almost all Canadian provinces - multiple ...

  17. How to Become a UGC Creator (and Get Paid for It)

    3. Organic Discovery through Pinterest. Publishing your portfolio work on Pinterest and tagging it with relevant keywords ("UGC Content," "UGC Creator," "UGC Example," etc.) can be a good way to leverage some organic discovery. If you do choose this route, make sure to create and use a UGC specific Pinterest account.

  18. How to Land UGC Airbnb Gigs

    Top tip: Create a separate travel TikTok and post 1-2 times per day with the content from these airbnb's. The sooner you can show that the kind of content you are creating reaches significant numbers, the sooner the bookings will open up to you. Continue to test different pitch methods and see what works best for you.

  19. Sean's Travel UGC Portfolio

    take me back to the general ugc portfolio. ... Sean Mari. Travel content. creator. BA Psychology. BA Communications - Marketing. SERVICES OFFERED. GENERAL PORTFOLIO . 7 Years of Professional Experience in Marketing. airbnb project. LIFESTYLE VIDEO. LIFESTYLE VIDEO. WALKTHROUGH VIDEO. WALKTHROUGH VIDEO.

  20. Travel Bucket List for Content Creators

    How To Become a UGC Creator; Travel Bucket List for Content Creators. August 31, ... the crowd but consider what resonates with your creative vision when crafting your ultimate travel bucket list as a travel content creator. Capturing Unique Experiences and Stories. Beyond hitting tourist hotspots lies another enriching avenue - exploring off ...

  21. Hire the best UGC Content Creators

    Creative Writing. $15/hr. Faisal Z. UGC Content Creator. 4.4/5. (20 jobs) Hi! I am a business administration graduate who is an absolute nerd about SEO, digital marketing, content writing and Wordpress/Shopify Development. My SEO journey started 7 years ago with writing and managing content for my own first blog.

  22. I am looking for UGC travel creator : r/UGCcreators

    Hello, our travel link-in-bio tool is looking for Instagram and TikTok UGC creators who speak English, Italian, or Spanish who would be interested in creating affiliate marketing and UGC ads. Parameters: Age: 18+ Verticals: travel, food, events, photography. Successful creators will receive a lifetime membership with unlimited saving and ...

  23. What Is a UGC Creator?

    Yes, being a UGC creator is a legitimate calling or even a business, if you will. UGC creators don't differ much from other content creators. The only difference is that a UGC creator specializes in creating informative, educational and entertaining content for specific products or services offered by businesses or brands.

  24. How To Make Money With Brands As A UGC Creator (with no experience!)

    How To Become a UGC Creator User-generated content (UGC) is the buzzword in today's digital landscape. Brands are increasingly realizing the immense value of content created by their own users ...