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Quarterly Tourism Report

June 18, 2019

This article was produced by the Ministry of Business, Innovation and Employment (MBIE). The content you find below is exclusive to the Tourism Evidence and Insights Centre.

Document overview

This commentary presents the national context for tourism in the year ending March 2019 (and for the March 2019 quarter where available). The main tourism measures are showing slight growth across the New Zealand tourism industry, strengthened by growth in visitors from outside the top six markets, as well as relatively favourable exchange rates.

Navigation links

  • 1 - National - shows the high-level macro picture of what has happened in the tourism industry over the past year.
  • 2 - Country - provides the national picture by the country of origin of visitors.
  • 3 - Region - provides a summary of key results for regions in New Zealand. It includes the MRTE Insights Viewer, which presents spending for specific Territorial Authority, RTO, and Regional Council regions, for domestic and international spend, by country or region of origin, and tourism industry subgroup. It is navigable by a simple map.
  • 4 - Minimal arrival growth Q1 2019 - shows which countries showed falls in visitor numbers over the first quarter of 2019, with a focus on China.
  • 5 - Data sources - provides information on the data sources used.

This Report will help with initiatives from the Tourism Data Domain Plan

The Tourism Data Domain Plan (TDDP) sets out the main priorities for improving tourism statistics, based on agreement by industry and government stakeholders. The QTR fills some gaps identified in the TDDP. In particular, the QTR aims to improve data usability and capability within the sector. The QTR assists in the following specific initiatives:

  • 1 - Improve the usability of tourism statistics
  • 2 - Improve data user capability
  • 3 - Improve presentation of IVS data

More information on the TDDP is available here .

Section 1 - national.

The commentary below presents the national context for tourism in the year ending March 2019 (and for the March 2019 quarter where available). The key findings are listed below and expanded on the following sub-sections:

  • 1 - International visitor spend grew slightly faster than visitor numbers
  • 2 - Exchange rates were likely to have positively affected spend
  • 3 - Seasonally adjusted quarterly spend remained unchanged from the previous quarter
  • 4 - Guest night growth slows to one per cent

Key finding 1 - International visitor spend grew slightly faster than visitor numbers

Spend by international visitors in New Zealand grew three per cent to $11.2 billion for the year ending March 2019. This equated to an overall increase of $342 million over the year (although the growth was not statistically significant).

Total international tourism spend

Over the same period, the number of international visitors increased by one per cent to 3.9 million. Spend grew slightly faster than visitor numbers, due to a two per cent increase in average spend per visitor (up to $3,300).

Total Visitor Arrivals

Key finding 2 - Exchange rates were likely to have positively affected spend

One reason for the increase in average spend is likely to have been the fall in the New Zealand dollar against many of our major tourism markets over the year. This fall increased the purchasing power of visitors, allowing them to spend more in New Zealand dollars for the same amount of their home currency.

The following graph shows that the annual Trade Weighted Index (TWI) fell three per cent for the year ended March 2019. The TWI is an index showing the value of the New Zealand dollar in relation to our major trading partners.

Trade Weighted Index (TWI)

Key finding 3 - Seasonally adjusted quarterly spend remained unchanged from the previous quarter

After adjusting for seasonal impacts, international visitor spend remained unchanged for the March 2019 quarter, when compared with the December 2018 quarter.

Seasonally adjusted quarterly spend

Key finding 4 - Guest night growth slows to one per cent

There were 40.2 million guest nights in measured commercial accommodation (hotels, motels, backpackers and holiday parks) in the year ended March 2019, up one per cent (or 260,000) from the previous year. This figure includes both domestic (up 2.1 per cent) and international (down 1.2 per cent) visitors. Domestic visitors make up approximately 60 per cent of all guest nights.

Backpackers contributed the most to the fall in international visitor nights, down 229,000 (6.1 per cent). This was followed by motels, down 78,000 (1.8 per cent) and holiday parks, down 36,000 (1.6 per cent).

Please note that this measure is partial, and does not include guest nights in hosted accommodation, such as homes rented through a peer-to-peer network such as Airbnb. It also does not include guest nights in holiday homes or people staying with friends and family.

Guest nights by accommodation type

Section 2 - Country

The commentary below presents the national context at the country level for tourism in the year ending March 2019 (and for the March 2019 quarter where available). The key findings are listed below and expanded on the following sub-sections:

  • 1 - Spending in most larger markets relatively flat, apart from the UK which was significantly down
  • 2 - Other Asian markets saw growth in spend and visitor numbers

Key finding 1 - Spending in most larger markets relatively flat, apart from the UK which was significantly down

Most of New Zealand’s large tourism markets showed little change in spend in the year ended March 2019. Australian spend increased two per cent (to $2.65 billion) while Chinese spend fell two per cent (to $1.63 billion).

Total spend by country

Spend from UK visitors fell 13 per cent in the year ended March 2019. This was due to a 10 per cent fall in arrivals and an 8 per cent fall in average spend. Although the majority of the fall was due to the DHL British and Irish Lions Series that was held in mid-July 2017, arrival numbers (when seasonally adjusted) have been trending down slightly over the year ended March 2019.

Total visitor arrivals from UK

Key finding 2 - Other Asian markets saw growth in spend and visitor numbers

The growth in spend relied heavily on markets outside our largest six. Even though spend increased $343 million in the year ended March 2019 overall, spend outside the top six markets increased by $504 million. Spend by Other Asia countries (excluding China, Korea and Japan) made up a large proportion of this increase, up 15 per cent in the year to $1.3 billion.

Other Asia countries also continue to be a major source of growth for international visitors. While other Asian countries’ visitor numbers remain smaller than our main tourism markets, there has been considerable growth over the year. For example, visitors from India grew 8 per cent to 68,000, Taiwan grew 27 per cent to 48,000, the Philippines grew 10 per cent to 28,000 and Indonesia grew 9 per cent to 26,000.

Section 3 - Region

The commentary below presents the regional context for tourism in the year ending March 2019 (and for the March 2019 quarter where available). The key findings are listed below and expanded in the following sub-sections:

  • 1 - Gisborne led growth in tourism spend in the regions
  • 2 - The Christchurch terror attacks appears to have had little impact on tourism spend

Key finding 1 - Gisborne led growth in tourism spend in the regions

Most regions achieved growth in tourism spend in the year ended March 2019. The fastest-growing regions were Gisborne (up 11.6 per cent), Taranaki (up 7.0 per cent) and Wellington (up 6.3 per cent).

The West Coast and Northland were two regions where spend fell in the period, down 2.5 percent and 0.1 per cent respectively.

Key finding 2 - The Christchurch terror attacks appears to have had little impact on tourism spend

The horrific terror attacks in Christchurch in mid-March have had a huge impact on so many people, as well as the city and New Zealand as a whole. However, at least up to the end of April 2019, this hasn’t translated into a measurable effect on international or domestic tourism spending, in the Christchurch City Territorial Authority (TA) or in the rest of New Zealand. International visitor spending in Christchurch has continued to rise. However, these visitors are likely to book flights months in advance, and so any effects on arrivals and spend may not be seen until further into the future.

Total spending in Christchurch City

Although annual domestic spend in Christchurch has grown nearly five per cent in the year to April 2019 compared to the previous year, the growth has been decreasing since the start of the year. This appears to have been a trend since well before the attacks, with falls in domestic visitor spend seen in January through to April.

When comparing the domestic spend for the four gateway cities (cities that contain a major international airport), they seem to follow a similar pattern, with the exception of Wellington, which has continued to grow. It is important to note that, while domestic spend has fallen from the highs seen in 2018, it remains stronger than in the same period in 2017.

Total domestic tourism spend by TA

Monthly Regional Tourism Estimates or MRTE Insights Viewer

The MRTE Insights Viewer presents tourism spend data from the Monthly Regional Tourism Estimates in a map and shows key breakdowns by area. Data is available at Regional Council, RTO region, and Territorial Authority areas. Click here to start exploring the MRTE Insights Viewer .

Section 4 - Minimal arrival growth Q1 2019

The key findings for this section are listed below and expanded in the following sub-sections:

  • 1 - The timing of Easter affected visitor growth
  • 2 - A large decrease in Chinese arrivals in the March 2019 quarter slowed growth overall
  • 3 - The fall in Chinese arrivals appears to be more apparent in larger provinces

Key finding 1 - The timing of Easter affected visitor growth

In 2018, Easter took place at the end of March, meaning that most people who travelled to New Zealand on their Easter holidays (most often Australians) were in March. For 2019 however, Easter was in mid-April. This was, in part, why overall quarterly visitor growth was lower than seen in the same period the previous year.

Key finding 2 - A large decrease in Chinese arrivals in the March 2019 quarter slowed growth overall

The first quarter of 2019 (January to March) saw a lot of media coverage around a slowdown in international arrival numbers to New Zealand, especially in the Chinese market. Chinese arrival numbers fell 9.3 per cent (13,900) when comparing the March 2019 quarter to the same one the previous year. Arrival numbers also fell in other large markets, with the UK down 6,900 (6.5 per cent) and Australia down 3,500 (0.9 per cent).

Growth in arrivals in March 2019 quarter vs March 2018 quarter

Key finding 3 - The fall in Chinese arrivals appears to be more apparent in larger provinces

Chinese spending in the March 2019 quarter fell 7.4 per cent when compared with the same quarter in the previous year. This has been heavily affected by the 9.3 per cent fall in arrival numbers in the same period. In 2018, a third of all Chinese visitors to New Zealand arrived in the first quarter. The drop in Chinese arrival numbers and the resulting decrease in spend in the first quarter of this year, had a significant impact on annual spend figures overall.

The Chinese provinces that have historically sourced the largest volumes of visitors showed the greatest fall in arrival numbers over the quarter. Guangdong, Shanghai, Zhejiang and Beijing all fell by over 10 per cent in March 2019 quarter, when compared with the same quarter the year before. This is compared with Jiangsu province where arrival numbers only fell by 4.8 per cent on average.

Please note the IVS uses departure numbers in its methodology so arrival numbers may differ within smaller periods. Also note that many other provinces in China are not included in the travel statistics.

Growth in arrivals in March 2019 quarter vs March 2018 quarter by province

Over the year ended March 2019, the story appears similar. Arrival numbers from Beijing fell 7.6 per cent, Shanghai 3.7 per cent and Guangdong 3.6 per cent. However, Chinese arrival numbers from Zhejiang and Jiangsu were relatively flat.

Chinese arrivals to New Zealand by province

Section 5 - Data Sources

The QTR covers the performance of the tourism sector over the last year. The report draws on data from a range of sources, including:

Dataset 1 - International Visitor Survey

The International Visitor Survey (IVS) was developed to provide accurate, quarterly, national information on the expenditure of international visitors to New Zealand, as well as their behaviours and characteristics. In particular, the main purpose of the IVS is to measure the total annual expenditure by international visitors in New Zealand. In addition, the IVS:

  • 1 - provides data for determining the exports of travel services in the Balance of Payments, and tourism expenditure in the Tourism Satellite Account (TSA)
  • 2 - measures the amount of expenditure per visitor for the top six key international markets (Australia, China, USA, UK, Germany and Japan)
  • 3 - determines the activities international visitors participate in, the transport and accommodation types used, and places visited
  • 4 - provides demographic information about international visitors, their motivations for visiting New Zealand, and their satisfaction with their visit.

More information is available here .

Dataset 2 - monthly regional tourism estimates.

The Monthly Regional Tourism Estimates (MRTEs) provides estimates of regional tourism spend for international and domestic travellers, broken down by country of origin and tourism product. The estimates are developed using:

  • 1 - a subset of all electronic card transactions to estimate regional tourism spend
  • 2 - tourism spend by country from the International Visitor Survey
  • 3 - forecasted provisional total tourism spend values from the TSA.

Dataset 3 - International Travel and Migration Statistics

International Travel and Migration Statistics are produced by Stats NZ from arrival and departure card information. This data provides the number of overseas visitors, New Zealand resident travellers, and permanent and long-term migrants entering or leaving New Zealand.

Dataset 4 - Accommodation Survey

The Accommodation Survey is run by Stats NZ by surveying all economically significant hotels, motels, holiday parks and backpackers in New Zealand. The survey provides information about short-term commercial accommodation activity at national, regional, and lower levels. Statistics include guest night numbers, capacity, and occupancy rates.

Dataset 5 - Immigration New Zealand dataset

Immigration New Zealand provides data for people arriving in New Zealand on visas.

News & Activity

Friday, May 24, 2024

Tourism New Zealand targets $5B tourism growth driven by off-peak

Tourism New Zealand is focusing on growing off-peak visitation to support sustainable and productive growth of the tourism sector.

The tourism sector’s recovery has been successful, and the sector is now New Zealand’s second largest export, says Chief Executive René de Monchy upon the launch of its new four-year strategy for 2024-2028.

“We’re aiming to grow international tourism by $5B over the next four years, with 70% ($3.5b) of that coming from visitors in the off-peak.

“The government has a goal to double the value of exports in ten years. Tourism’s contribution to this goal presents an opportunity to support exports and the economy as we face tough economic conditions.

Visitor arrivals are returning to old patterns of peaking in summer and without intervention peak visitation is likely to grow faster than off-peak. Seasonal peaks and troughs result in the sector struggling to operate productively year-round.

“Tourism can provide a fast start to the goal of doubling exports as it can be achieved quicker than other sectors and has broader benefits for other sectors. For example, tourism doesn't require a free trade agreement s and destination marketing strengthens air connectivity to support growth of export goods.

“Tourism New Zealand will support the governments export growth goals and alleviate the industry's seasonal visitation challenge by growing off-peak visitation alongside its work to support peak visitation,” says de Monchy.

RealNZ Chief Executive Dave Beeche says:

“RealNZ’s offering includes experiences that peak in the summer, like cruises in Fiordland and the TSS Earnslaw and Walter Peak in Queenstown, alongside our ski areas Cardrona and Treble Cone which of course focus on a winter adventure. We’ve seen how adjusting our operations into traditional shoulder seasons means we can retain more staff, use our locations more effectively, and lead to a better guest experience – so we’re very supportive of spreading the tourism load across the seasons.”

NZICC General Manager Prue Daly supports Tourism New Zealand’s goal to increase off-peak visitation.

"We believe the business events sector plays a crucial role in this effort. Business event delegates prefer travelling during less busy times to avoid crowded destinations, which enhances their experience and supports seasonality. TNZ’s vision aligns perfectly with the work NZICC is doing, as the majority of international congresses and business events we pursue are scheduled during the off-peak tourism months.”

In FY25 TNZ will target international tourism spend growth of 8.7% equating to an additional $900m.

Also, in FY25 TNZ will target international tourism spend growth in the off-peak of 9.6% equating to $655m.

“FY25 is the first year of our four-year strategy, we’ll focus on building a long-term pipeline of visitors at the same time as we aim to boost off-peak visitation in this year,” says de Monchy.

In the first year of the new strategy, Tourism New Zealand will do this by focusing on three areas:

Brand: Build desire for New Zealand as a year-round destination

  • Then focus on turning that desire into consideration to visit during the off-peak.
  • Showcase New Zealand’s off-peak experiences and our unique culture through authentic storytelling.
  • Look to the future and build our brand as a sustainable destination.

Visitor: Grow off-peak arrivals

  • We will focus all trade activity on converting consideration into off-peak arrivals in FY25.
  • We’ll also work to encourage future year-round flights to support off-peak growth.
  • Our off-peak activity will look different in each market, our work will be varied and adaptable to reach audiences and encourage them to visit in the off-peak.

Sector: Supporting sector sustainability and enhancing the visitor experience.

  • Sustainability is vital to tourism’s success in Aotearoa New Zealand and as New Zealand’s sector continues to recover from the pandemic, the best way we can influence this is by encouraging year-round arrivals to enable businesses to contribute to the economy, their communities and to the environment.
  • We will also aim to grow the number of Qualmark businesses to help the sector become more sustainable, we’ll work to connect off-peak visitors to them, and create demand showcasing visitor experiences in an authentic way.

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Tourism in New Zealand - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

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Tourism in New Zealand

Industry Revenue

Total value and annual change from . Includes 5-year outlook.

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Trends and Insights

Market size is projected to over the next five years.

Market share concentration for the Tourism industry in New Zealand is , which means the top four companies generate of industry revenue.

The average concentration in the sector in New Zealand is .

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Table of Contents

About this industry, industry definition, what's included in this industry, industry code, related industries, domestic industries, competitors, complementors, international industries, performance, key takeaways, revenue highlights, employment highlights, business highlights, profit highlights, current performance.

What's driving current industry performance in the Tourism in New Zealand industry?

What's driving the Tourism in New Zealand industry outlook?

What influences volatility in the Tourism in New Zealand industry?

  • Industry Volatility vs. Revenue Growth Matrix

What determines the industry life cycle stage in the Tourism in New Zealand industry?

  • Industry Life Cycle Matrix

Products and Markets

Products and services.

  • Products and Services Segmentation

How are the Tourism in New Zealand industry's products and services performing?

What are innovations in the Tourism in New Zealand industry's products and services?

Major Markets

  • Major Market Segmentation

What influences demand in the Tourism in New Zealand industry?

International Trade

  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
  • Industry Trade Balance by Country

What are the import trends in the Tourism in New Zealand industry?

What are the export trends in the Tourism in New Zealand industry?

Geographic Breakdown

Business locations.

  • Share of Total Industry Establishments by Region ( )

Data Tables

  • Number of Establishments by Region ( )
  • Share of Establishments vs. Population of Each Region

What regions are businesses in the Tourism in New Zealand industry located?

Competitive Forces

Concentration.

  • Combined Market Share of the Four Largest Companies in This Industry ( )
  • Share of Total Enterprises by Employment Size

What impacts market share in the Tourism in New Zealand industry?

Barriers to Entry

What challenges do potential entrants in the Tourism in New Zealand industry?

Substitutes

What are substitutes in the Tourism in New Zealand industry?

Buyer and Supplier Power

  • Upstream Buyers and Downstream Suppliers in the Tourism in New Zealand industry

What power do buyers and suppliers have over the Tourism industry in New Zealand?

Market Share

Top companies by market share:

  • Market share
  • Profit Margin

Company Snapshots

Company details, summary, charts and analysis available for

Company Details

  • Total revenue
  • Total operating income
  • Total employees
  • Industry market share

Company Summary

  • Description
  • Brands and trading names
  • Other industries

What's influencing the company's performance?

External Environment

External drivers.

What demographic and macroeconomic factors impact the Tourism in New Zealand industry?

Regulation and Policy

What regulations impact the Tourism in New Zealand industry?

What assistance is available to the Tourism in New Zealand industry?

Financial Benchmarks

Cost structure.

  • Share of Economy vs. Investment Matrix
  • Depreciation

What trends impact cost in the Tourism in New Zealand industry?

Financial Ratios

  • 3-4 Industry Multiples (2018-2023)
  • 15-20 Income Statement Line Items (2018-2023)
  • 20-30 Balance Sheet Line Items (2018-2023)
  • 7-10 Liquidity Ratios (2018-2023)
  • 1-5 Coverage Ratios (2018-2023)
  • 3-4 Leverage Ratios (2018-2023)
  • 3-5 Operating Ratios (2018-2023)
  • 5 Cash Flow and Debt Service Ratios (2018-2023)
  • 1 Tax Structure Ratio (2018-2023)

Data tables

  • IVA/Revenue ( )
  • Imports/Demand ( )
  • Exports/Revenue ( )
  • Revenue per Employee ( )
  • Wages/Revenue ( )
  • Employees per Establishment ( )
  • Average Wage ( )

Key Statistics

Industry data.

Including values and annual change:

  • Revenue ( )
  • Establishments ( )
  • Enterprises ( )
  • Employment ( )
  • Exports ( )
  • Imports ( )

Frequently Asked Questions

What is the market size of the tourism industry in new zealand.

The market size of the Tourism industry in New Zealand is measured at in .

How fast is the Tourism in New Zealand market projected to grow in the future?

Over the next five years, the Tourism in New Zealand market is expected to . See purchase options to view the full report and get access to IBISWorld's forecast for the Tourism in New Zealand from up to .

What factors are influencing the Tourism industry in New Zealand market trends?

Key drivers of the Tourism in New Zealand market include .

What are the main product lines for the Tourism in New Zealand market?

The Tourism in New Zealand market offers products and services including .

Which companies are the largest players in the Tourism industry in New Zealand?

Top companies in the Tourism industry in New Zealand, based on the revenue generated within the industry, includes .

How many people are employed in the Tourism industry in New Zealand?

The Tourism industry in New Zealand has employees in New Zealand in .

How concentrated is the Tourism market in New Zealand?

Market share concentration is for the Tourism industry in New Zealand, with the top four companies generating of market revenue in New Zealand in . The level of competition is overall, but is highest among smaller industry players.

Methodology

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  • Increased Air New Zealand Capacity For Japan To Encourage Inbound Tourism

Press Release – Air New Zealand

travel industry growth in new zealand

While in Japan this week, Air New Zealand Chief Executive Officer Greg Foran has shared that the airline will add 30,000 seats to its Tokyo route from November to March, giving Japanese customers more options to book travel to New Zealand.

The increase is a result of the airline’s 777s flying more frequently to Japan. With 342 seats, including 44 Business Premier and 54 Premium Economy, it offers more capacity and options to book premium cabins.

Mr Foran says the increase in capacity reflects the demand the airline is seeing and will boost economic growth in tourism for New Zealand.

“Japan is an incredibly important visitor market for the New Zealand tourism industry, so additional seats over our busiest season means more inbound travel from Japan.

“Adding the 777 to more of our Tokyo services means that there are more seats available in premium cabins and that customers may experience our newly refreshed aircraft, which includes new seat covers and updated soft products like pillows and blankets.”

It’s part of an increase in capacity to key destinations in Asia, with the airline adding more than 55,000 seats across Singapore, Tokyo, and Taipei between November 2024 and March 2025.

The increase includes a higher proportion of premium seats, giving customers more opportunities to travel with extra space and comfort.

Asia capacity increases for November 2024 – March 2025 include:

· Tokyo: 30,000 additional seats, the majority of which are Business Premier or Premium Economy

· Singapore: 20,000 additional seats, 11,000 of which are in Business Premier or Premium Economy

· Taipei: 7,500 additional Business Premier and Premium Economy seats

“Air New Zealand’s purpose is to enrich our country by connecting New Zealanders with each other and New Zealand with the world. We’re excited to welcome even more customers onboard on their travels to and from Asia.

“Our premium cabins are incredibly popular with customers travelling to and from destinations like Singapore, Tokyo, and Taipei, so we’re pleased to introduce increased capacity from November to give those customers more seats to book travel.

“It’s a terrific way to support our tourism economy as Aotearoa welcomes back more tourists from Asia. Tourism has been a little slower to return from Asia than we had expected, but we’re now seeing that pick up, so more premium seats means more options for customers,” says Mr Foran.

Mr Foran was in Japan as part of the business delegation accompanying Prime Minister Christopher Luxon’s mission.

Prime Minister, Rt Hon Christopher Luxon, said: “New Zealand and Japan have long-standing connections, particularly when it comes to our tourism sector. Pre-covid we welcomed over 100,000 visitors from Japan every year so it’s great to see air travel capacity increasing again, providing an important boost to New Zealand’s economy.”

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The promise of travel in the age of AI

travel industry growth in new zealand

Every generation has its own “golden age” of travel, often defined by the widespread adoption of new technology—from the jet engine of the 1950s that drastically reduced travel times to the dot-com period of the 1990s that allowed customers to build their dream itineraries online. Today, a new era of digitally enabled travel is upon us. Advances in artificial intelligence (AI), including generative AI (gen AI), and machine learning (ML) are equipping the industry to reimagine what it means to plan, book, and experience travel. This surge of innovation sets the stage for travel companies to rethink how they interact with customers, develop products and services, and manage operations.

Advances in technology have also transformed consumers’ expectations. Since 2013, time spent on digital devices has grown by 70 percent, and this trend only accelerated during the COVID-19 pandemic as online interactions increasingly replaced in-person contact. 1 Based on data from U.S. Census Bureau and Statista. See State of travel 2023 , Skift Research, July 21, 2023. However, traditional travel is unique in that it is an inherently human-centric experience. The industry, therefore, has an opportunity—perhaps even a duty—to define what travel will look like in the digital age.

Most travel companies aim to provide exceptional service and deliver the perfect trip. But, instead of ease, excitement, and delight, travel operators too often fall short of meeting baseline expectations of timing and quality. In fact, nearly 80 percent of American travelers experienced at least one travel-related problem in the first half of 2023. 2 Lane Gillespie, “Survey: 77% of travelers plagued by travel problems amid booming season; more than half saw higher prices,” Bankrate, July 10, 2023.

In the 2021 report, Rebooting customer experience to bring back the magic of travel , McKinsey and Skift Research found that leisure travelers were eager to get back to the sky, water, and road—so much so, that they were often willing to overlook customer-service issues and inconveniences. Customer satisfaction ratings at the time were high, even in a period of intense disruption when negative sentiment was on the rise. 3 Rebooting customer experience to bring back the magic of travel , a joint report from McKinsey and Skift Research, September 2021.

Today, that window of acceptance may have passed. Customer expectations are rising, and tolerance is wearing thin. Despite this, people still aspire to travel and, according to McKinsey’s ConsumerWise  Sentiment Survey, nearly a third of consumers intend to “splurge” on travel expenses in the next three months. 4 McKinsey ConsumerWise Global Sentiment Survey, August 2023, n=4,000. Through both established and new technologies, companies have the opportunity to keep the aspiration to travel alive by closing the persistent gap between the promise and reality of travel.

While larger companies may have more resources to develop in-house capabilities, a robust ecosystem of service providers makes new technologies accessible to companies of all sizes. According to McKinsey Digital estimates, companies that holistically address digital and analytics opportunities throughout their organizations have the potential to see a 15 to 25 percent earnings improvement.

A new report , The promise of travel in the age of AI , produced by McKinsey and Skift Research offers use cases and success stories that detail how technologies are being used, drawing from interviews with executives at 17 companies across five types of travel business. It explores how companies apply advanced data science to better understand and serve customers, delves into how digital and analytics tools can improve products and services, and examines how new technologies augment workforce capabilities and unlock operational capacity. This article highlights some key findings.

Know your customers like you know your friends

Over the past two decades, the variety and volume of customer data that travel companies can capture has increased dramatically; new tools and technologies such as AI-powered assistants are only accelerating this trend. However, this data is often difficult to process and does not always paint a full picture of the customer. Companies may turn to third-party sources to complete their understanding—combining and distilling commercial, operational, financial, and behavioral inputs. Robust marketing technologies can then help distinguish the “signal” from the “noise” in the data to better predict customer behavior.

Having gained a clear and comprehensive understanding, companies can create customer segments to guide how they interact with and serve different customers. Depending on the data available and the analytics capabilities at hand, segmentation can range from grouping customers into segments based on a single macro characteristic (e.g., business versus leisure) to individual “segments of one,” known as hyper-segmentation.

Hyper-segmentation drills down to a ‘segment of one.’

Drilling down to segments of one can enable hyper-personalization, which is broadly defined as the ability to uniquely tailor touchpoints to an individual customer’s needs, preferences, and behaviors. At its core, hyper-personalization is not only about increasing conversion rates, but about providing the customer with an end-to-end experience adapted to their specific context. Considering the level of personalization that is becoming the norm in many aspects of daily life, companies are adopting an ongoing test-and-learn approach to ensure their offers and actions resonate with customers’ rising expectations.

Hyper-personalization can also help companies rebuild trust if operations have gone wrong. Personalized communication reassures customers that they are at the forefront of the company’s mind and instills confidence that a thoughtful recovery plan is in place. For example, companies may share real-time status updates in moments of disruption and provide tailored solutions, or even proactive compensation, to ensure customers feel individually taken care of.

Design your products to surprise and delight

Recent advances are pushing the boundaries of what technology can accomplish. Nothing illustrates this better than the meteoric rise of AI platforms like ChatGPT which garnered one million users in only five days. 5 Steve Mollman, “ChatGPT gained 1 million users in under a week. Here’s why the AI chatbot is primed to disrupt search as we know it,” Yahoo News, December 9, 2022. While this pace of adoption may feel unsettling, it provides an impetus for companies to reimagine their product design and delivery using AI and digitization.

Historically, capabilities such as language, creativity, and aesthetic judgment—once considered uniquely human—could not be scaled through technology. AI, particularly gen AI, offers a new way to augment and scale these capabilities with the potential for enormous benefits: according to McKinsey research , generative AI has the potential to unlock between $2 trillion and $4 trillion in annual value across industries. 6 The economic potential of generative AI: The next productivity frontier , McKinsey, June 14, 2023. In the travel context, gen AI could take the form of a digital assistant that interacts with customers throughout the journey. It can provide personalized trip itineraries during discovery and booking, offer tailored recommendations based on preferences and real-time constraints during the trip, and help resolve unexpected disruptions.

However, AI is only part of the answer. Established digital technology also helps companies deliver on commitments made to customers. Many of these digital assets and tools rely on common systems and capabilities, making them widely attainable—freeing up staff to provide better face-to-face services and build relationships through the human touch. Several such applications can boost guest satisfaction and reduce points of friction in hotels, including guest apps, digital check-ins, digital room keys, and in-room tech. The magnitude of these individual tools is amplified when seamlessly integrated together, making it easier for customers to use digital applications throughout their hotel stay.

Empower your workforce to follow through on promises made

An engaged and productive workforce enables the delivery of experiences and products that satisfy customers. However, the travel industry faces structural labor hurdles and high turnover which makes attracting, training, and retaining top talent challenging. Fortunately, the industry can enhance and scale the capacity of its existing workforce by equipping the frontline with the right tools at the right time. This can free up employees to focus on the things they enjoy most and that make the travel industry tick: quality personal interactions with customers, in essence, the human touch.

Two promising opportunities to improve workforce and operational performance through technology stand out across the travel industry: augmenting frontline capacity and upskilling talent.

In the travel industry today, complex decisions still rely on human expertise and outdated technology such as greenscreen or rudimentary interfaces. This leads to a best-guess approach, the risk of negative outcomes, and a steep learning curve. Travel companies are developing new tools  for the frontline to process complex inputs and help guide “day-of” decision making. For example, advanced simulation models such as digital twins allow companies to conduct rapid “what-if” analyses and provide real-time guidance to the frontline.

According to McKinsey research , new technology, including gen AI, is also shortening training times for new hires while rapidly upskilling the existing workforce. For instance, virtual and augmented reality are used to simulate real-life scenarios to prepare frontline employees to hit the ground running, and gen-AI-enabled "teaching assistants” provide personalized coaching based on individual performance. 7 “ The organization of the future: Enabled by gen AI, driven by people ,” McKinsey, September 19, 2023.

Travel is ripe for innovation

Checklist for the age of ai.

Some travel companies are already successfully deploying digital technology, AI, and ML to reshape how they interact with customers, develop and deliver products and services, and manage people and operations. They’ve taken the following actions—are you on track?

General considerations

  • created a digital wish list—as if the company had infinite time and resources
  • prioritized wish list based on potential short- and long-term benefits as well as the company’s strategic vision and available resources
  • assessed the skills and talent necessary to execute against the prioritized wish list
  • built the right team and identified roadmap to fill remaining gaps
  • inventoried existing internal customer data
  • determined which data variables drive customer behavior and predict customer buying decisions
  • identified relevant third-party data and integrated with internal data to build a complete customer picture
  • considered using a robust MarTech stack to continuously learn and evolve with customers
  • defined a dynamic segmentation and personalization approach based on customer personas
  • adopted test-and-learn mindset to continually implement and refine
  • mapped the end-to-end customer journey and identified pain points
  • used analytics to determine which pain points impact customers the most
  • considered new technology (like AI) to enhance and reimagine the customer journey
  • brainstormed improvements to current digital offerings that would minimize pain points (such as more timely communication)
  • built a product roadmap based on timing and importance of features
  • diagnosed top day-to-day employee pain points
  • determined if digital tools can resolve top pain points (for example, automate repetitive tasks)
  • provided workforce with real-time visibility into critical areas of daily operations
  • used simulation models to plan for multiple future-state scenarios
  • built decision-making tools (such as digital twins) to choose optimal solutions for complex problems
  • defined opportunities to improve training (using tools such as simulation training, VR, AR) and provide feedback (using smart-AI tool)

We believe this is a moment of optimism for the industry. Between reclaiming its historical share of GDP, benefiting from the ongoing corporate travel recovery, and catering to consumer demand for unique experiences, the stage is set for travel’s accelerated growth. Looking ahead, travel is forecasted to grow at an average of 5.8 percent a year through 2032—more than double the expected growth rate of the overall economy (at 2.7 percent a year). 8 “Travel & Tourism sector expected to create nearly 126 million new jobs within the next decade,” World Travel & Tourism Council, April 21, 2023.

This does not mean that travel companies can simply sit back and reap the benefits. Existing and new technologies provide an avenue for companies to capture their share of the industry’s anticipated growth by resetting how they interact with customers, deliver products and services, and empower their workforce. Fortunately, there are a growing number of ways—build, buy, or partner—to help companies get started. The only wrong move is no move.

Susann Almasi is an associate partner in McKinsey’s Carolinas office, Alex Cosmas is a partner in the New York office, Sam Cowan is a consultant in the Minneapolis office, and Ben Ellencweig is a senior partner in the Stamford office.

The authors wish to thank Skift’s Pranavi Agarwal, Seth Borko, and Wouter Geerts as well as McKinsey’s Marisa Ancona, Danielle Bozarth, Vik Krishnan, Nina Lind, Elena Patel, Alessandra Powell, Jules Seeley, and Nirva Vassa, for their contributions to this article.

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Simple Flying

China extends visa free policy to citizens of australia and new zealand.

China has again expanded the range of countries eligible for unilateral visa-free entry to boost the tourism industry.

  • Australia and New Zealand are now on China's visa-free list for 15 days, with visa-free entry for business, tourism, and transit.
  • Flight routes between Australia, China, and New Zealand have resumed to approximately 80% of pre-pandemic levels.
  • China continues to expand its list of countries eligible for unilateral visa-free entry.

On June 17, during his visit to Australia, Chinese Premier Li Qiang announced that China would include Australia in its list of countries eligible for unilateral visa-free entry. Holders of ordinary Australian passports can enter China for up to 15 days without a visa for business, tourism, and transit.

Additionally, China and Australia jointly announced that they will issue multiple-entry visas valid for three to five years to each other's citizens to promote business exchanges, encourage tourism, and facilitate family reunions.

Four days earlier, on June 13, during his visit to New Zealand, Premier Li Qiang announced after meeting with New Zealand Prime Minister Chris Hipkins in Wellington that China would also include New Zealand in its list of countries eligible for unilateral visa-free entry.

China Extends Visa Free Policy To Citizens Of 6 European Countries

China-australia flights return to 80% of pre-pandemic levels.

As early as last year, China had already relaxed its visa policies for Australia. In October, China issued a "List of Countries Eligible for the 72/144-Hour Visa-Free Transit Policy," which allows citizens from 53 countries , including Australia, to enjoy visa-free transit in select cities like Beijing-Tianjin-Hebei, Jiangsu-Zhejiang-Shanghai, and Guangdong for 72 or 144 hours .

On May 15 this year, China announced that foreign tourist groups arriving by cruise ship could enter the country visa-free, further facilitating international tourism to China.

In addition to visa policies, the number of direct flights is crucial for travel between the two countries. This year, the number of direct flights between China and Australia has steadily increased. In the first half of June, there were 471 direct flights between the two countries, averaging about 31 flights per day. This is nearly 80% of the pre-pandemic level, which saw 599 flights over the same period.

Specifically, ten airlines are operating direct flights between China and Australia, with Chinese airlines dominating, accounting for nine out of the 10. The only non-Chinese airline operating between the two countries is Qantas . Five Chinese airlines, including China Eastern and Xiamen Airlines, have restored or even exceeded their pre-pandemic flight capacities.

On May 14, due to lower-than-expected market demand, Qantas announced the suspension of its Sydney-Shanghai route starting July 28. However, Qantas also stated that it would continue to monitor the China-Australia market closely and hopes to return to Shanghai when demand recovers. With China now offering visa-free entry for Australians, Qantas may resume its Sydney-Shanghai route.

The number of direct flights between China and Australia continues to increase. Starting June 16, Capital Airlines launched a new route between Hangzhou and Melbourne, operating three flights per week. From June 28, China Eastern will open a route between Nanjing and Melbourne, and from November 28, China Southern will resume its Guangzhou-Perth route.

Regarding New Zealand, flights between China and New Zealand have recovered quickly. Since December last year, direct flights between China and New Zealand have returned to pre-pandemic levels, with six airlines operating these routes, including Air New Zealand, China Southern Airlines, China Eastern Airlines, Air China, Hainan Airlines, and Cathay Pacific. China has eight direct flight destinations to New Zealand.

China continues to expand visa-free countries

Since last year, China has continuously expanded the list of countries eligible for unilateral visa-free entry. To date, China has implemented unilateral visa-free policies for multiple countries, including France, Germany, Italy, the Netherlands, Spain, Switzerland, Ireland, Hungary, Austria, Belgium, and Luxembourg. Additionally, China has achieved mutual visa exemption agreements with countries such as Thailand, Singapore, Malaysia, and Georgia.

On May 7, during a regular press conference of the Ministry of Foreign Affairs, it was announced that China decided to extend the visa-free policy for France, Germany, Italy, the Netherlands, Spain, Malaysia, Switzerland, Ireland, Hungary, Austria, Belgium, and Luxembourg until December 31, 2025.

Current list of countries eligible for 15-day unilateral visa-free entry to China:

travel industry growth in new zealand

7 Jobs That Are Increasing in Demand Every Year

T here are many careers and industries expected to be in high demand by 2030, due to a multitude of factors. The tech industry is one of the most notable high-demand industries expected to grow as the years pass. The  U.S. makes up 33% of the world's tech market , making it the technological leader of the world, and one of the U.S. industries that is expected to continue to grow due to the increased demand for technological advancements and innovations.

As the U.S. population continues to grow, so does the demand in healthcare, food service, arts and entertainment, and other industries. The growth in population and demand in various industries also comes with increased waste, pollution, and use of resources,  with factories causing as much as two-thirds of the global gas emissions contributing to climate change . Because of these harmful environmental effects, there is also an increased need for careers in environmental protection, some of which have not even been created yet.

Tech industry jobs are expected to grow and stay in high demand

The tech industry is one of the fastest-growing industries in the world and in the United States. As more and more of society's functions are moved into online spaces, jobs in tech have to expand to keep up with demand. Many jobs fall under the umbrella of the tech industry, including computer programmers, information security analysts, computer support specialists, software developers, network and computer systems administrators, and more. Even within the tech industry, advances in technology mean that some jobs become obsolete and new jobs become necessary, allowing for a fast turnover and a vibrant, dynamic industry.

According to the  U.S. Bureau of Labor Statistics (BLS) , jobs in information technology are projected to grow by approximately 13% in the 2020-2030 decade. This is far above the national average of roughly 8%. The primary areas of greater demand will be in cloud storage, data management, and information security, the BLS predicts. As a result, some of the fastest-growing tech jobs include information security analysts (33% growth) and computer and information research scientists (22% growth). Jobs in the tech industry tend to have much higher wages than the national median: as of the most recent BLS report, the median annual wage for information technology and computing jobs was $97,430, more than double the national median wage of $45,760.

Education requirements for tech jobs vary, but the industry is unusual in that it offers a relatively high number of well-paid jobs for applicants whose highest level of education is a bachelor's degree. Some tech industry jobs, like computer support specialists, may even accept self-taught applicants who do not have a college degree. New post-secondary programs in information technology are being developed all of the time as a way to educate sufficient candidates for all of the new jobs in the tech industry.

Food service careers in restaurants and fast food expected to see fast growth

The population of the United States is growing, and so is the demand for food service. Restaurants, fast food establishments, cafes, takeout options, catering, bars, and other related services are all expected to see significant growth in the coming years. This is likely due in part to food service establishments reopening after COVID-19 caused a high number of closures and layoffs in the industry. A busy workforce with a high need for the convenience that food delivery can provide is also contributing to the rapid increase in food service professions.

According to the BLS, jobs in the food service industry are  expected to grow by 17% by 2030 . Some of the fastest-growing jobs in the industry include bartenders, with 32% projected growth; cooks, at 26% growth; and servers, with 20% projected growth over the same time period. Across the industry, around 740,000 jobs will likely be created by 2030. Although growth in the food service industry will be rapid, the wages for food service workers are lower than average. The 2021 median wage for food service workers was just $25,980. Pay does not vary much based on occupation in this industry, with bartenders making a median salary of $26,350 and cooks making $29,120. Management positions in food service typically provide slightly higher wages.

Typically, jobs in the food service industry do not require any post-secondary education. Training is provided on the job. Some people who work as cooks attend culinary school, but not all. Because food service jobs are often part-time and because they do not require much prior experience or training, they are often popular among young people who are in high school or college. More people aged 16 to 19 work in food service than in any other occupation, according to research by the BLS. Jobs in food service are often fast paced, requiring physical strength and stamina. Workers may have shifts on weekends, holidays, evenings, and early mornings to keep up with demand.

Jobs in the healthcare industry will continue to be in-demand as the population grows and ages

The healthcare industry is a broad category that includes a wide array of different occupations. Many of these occupations are set to grow in the coming years as a result of a variety of factors. First, the United States has an aging population, so more and more people will need healthcare and medical support as they age. Second, a  recent report  from the International Centre on Nurse Migration suggested that a high number of nurses will likely retire by 2030, leaving an employment vacuum with many open positions that will need to be filled. Finally, the COVID-19 pandemic has left a large portion of the U.S. population with increased healthcare needs -  up to 23 million people , according to the U.S. Government Accountability Office.

Job growth in the healthcare industry as a whole is currently projected at 16% by 2030, the BLS reports. There will be more new jobs in healthcare in the coming years than in any other occupational field:  around 2.6 million . Some jobs are set to grow much more than others, like nurse practitioners (45%), occupational therapy assistants (34%), home health and personal care aides (33%), and phlebotomists (22%). Wages in healthcare vary wildly based on the job in question, with dentists making a median annual salary of $163,220, and home health and personal care aides making $29,430.

Educational requirements for healthcare positions are also highly variable. Becoming a physician means attending medical school and getting a doctoral or professional degree. Occupational therapists, nurse practitioners, speech-language pathologists, and genetic counselors all need at least a master's degree. Registered nurses, dietitians, and athletic trainers need a bachelor's degree, while MRI technologists and dental hygienists need an associate's degree. Many of these roles also require the passing of certification exams, such as the  NCLEX-RN  or NCLEX-PN for nursing jobs. Few jobs in the healthcare field are accessible to those with a high school diploma, but some options include pharmacy technicians, opticians, and home health and personal care aides.

A projected growth in arts and entertainment careers indicates a demand for joy and new knowledge

Another area expected to experience significant growth in the coming years is arts and entertainment. Like healthcare, this is a broad category that includes many different occupations. Some of these areas may be experiencing growth because of an increased investment in joy, escapism, and new learning opportunities. As with the food service industry, many areas of the entertainment industry experienced shutdowns in recent years, so some of the new growth is expected to make up for that deficit. Film and television, music and dance, fine arts, and other forms of entertainment are all included in this category.

The BLS does not report on entertainment specifically as its own discipline, but instead separates different  elements of the arts , each of which experiences different growth. Jobs likely to see noteworthy growth by 2030 include special effects artists and animators, who will see 16% growth; producers and directors, at 24%; film and video editors and camera operators, at 29% growth; and actors, at 32% growth. Pay for these jobs can vary substantially, especially because performers might not have work on a full-time basis and might instead work contracts for particular shows. Producers and directors earn a median salary of $79,000 and video editors and camera operators earn $60,360. Special effects artists are in the same range, at $78,790. The BLS does not report an annual salary for actors, but it does report a median hourly wage of $23.48.

The required training for jobs in the arts can vary. Many camera operators and video editors are self-taught or trained on the job and may be able to find work with a high school diploma. Animators usually need a bachelor's degree, as do producers and directors. Performers of all stripes may have formal training or may not, depending on the specific nature of their work. Relatively few jobs in entertainment require more than a bachelor's degree, but some do require workers to work their way up through, for instance, a film crew in order to gain specific expertise.

There will be a continued need for teachers and other educators

Education is an employment area that is guaranteed to have continued need for new workers. The population of the United States is growing, meaning that there is an increased need for teachers to work with students of all ages. Teacher shortages are fairly common, particularly in areas where education is under-funded. As a result, there are always new teaching jobs opening up across the country. Around 920,500 new jobs in education are expected to be created by 2030. The BLS groups teachers with related education-based occupations like museum curators and library workers.

Growth in education  is typically faster than average: 10% growth by 2030. However, the field is not experiencing the astronomical growth that some other occupations have seen. Specific occupations in the field of education that are seeing more rapid growth include archivists, curators, and museum workers (19%); postsecondary teachers (12%), and instructional coordinators (10%). Wages for educators are, on average higher than the national median. In 2021, the median wage for these workers was $57,220. However, some education-based jobs pay better than others. Postsecondary teachers make a median salary of $79,640 and instructional coordinators make $63,740. Preschool teachers, on the other hand, make a median salary of $30,210, and teaching assistants make $29,360.

Most education jobs require at least a bachelor's degree, including elementary, middle school, and high school teachers. Instructional coordinators need a master's degree, and postsecondary teachers may need a master's or a doctoral or professional degree, depending on the position. Archivists and museum curators also usually require a master's degree. In addition to the education requirements for teaching positions, teachers must also be certified, usually according to state regulations. The certification process involves passing standardized exams such as the  Praxis test  and completing teacher training requirements.

Jobs in travel and transportation are expected to be of higher need

After a tough few years, travel is becoming possible again for many people. This is one reason why travel and transportation jobs are likely to grow in the coming years to meet demand. An increasingly globalized world also means that more people need to travel for work or to visit friends and family in other countries.  Jobs in travel and transportation  can take several forms, from people who drive or pilot passenger vehicles to those who provide customer service and hospitality to travelers. While some travel-based jobs are becoming outdated, like travel agents, many others are becoming increasingly popular and necessary.

According to the BLS, drivers of passenger vehicles will see 215,300 jobs open up by 2030, corresponding to 25% growth. Airline and commercial pilots are likely to experience a similar rapid growth to their job field, estimated at 13% by 2030. Another travel-based occupation that is set to expand much faster than average is flight attendants, at 30% growth. Other travel-based careers, like lodging managers, will likely see around average growth over the same time period (9%). Pay for these occupations is lower than the national median for drivers of passenger vehicles ($37,540), but higher than the national median for other jobs. Flight attendants and lodging managers make approximately $60,000 per year. Pilots are outliers, making around $134,630 per year.

Travel is a job field that typically does not require much formal education. Passenger vehicle drivers, flight attendants, and lodging managers can all gain employment with a high school diploma. All of these occupations provide on-the-job training, though drivers may require specific licensing depending on their vehicle. Pilots require much more substantial training, including flight training and, in most cases, a bachelor's degree. To become an airline pilot, individuals typically need previous experience as commercial or military pilots before they can make the switch to flying passenger planes.

Business' environmental impacts on the world have resulted in a higher demand for environmental careers

Climate change is a major crisis currently facing humanity. The environmental impact of industrialization threatens wildlife habitats and the balance of the world's ecosystems. Human, animal, and plant lives are all being impacted by climate change. Because of the severity of climate change and the need for urgent action, environmental careers of all kinds are likely to grow in the coming decades. According to the BLS, environmental jobs are not currently expected to grow drastically, but they are nonetheless extremely important and new environmental jobs are likely to develop as people come to learn more about the impacts of climate change.

Some examples of environmental careers include  environmental scientists and specialists, conservation scientists, and foresters , all of which are set to experience approximately average job growth in the 2020-2030 decade. Environmental science and protection technicians will see 11% growth, which is faster than average. Some environmental careers are currently expected to grow more slowly than average, like zoologists and wildlife biologists (5%). However, new opportunities may soon arise. Environmental science and protection technicians made a median salary of $47,370 in 2021, while zoologists and wildlife biologists made $64,650. Conservation scientists and foresters typically made $63,750, while environmental scientists and specialists made $76,530.

Environmental jobs tend to require post-secondary education in the natural sciences. Most of these jobs require at least a bachelor's degree, though environmental science and protection technicians typically require an associate's degree. Jobs in environmental conservation often require field work, sometimes working in delicate ecological areas or places that have experienced the consequences of natural disasters or pollution. Many environmental workers work for non-profit conservation agencies, though any company might hire a conservation officer to ensure compliance with environmental efforts.

This article originally appeared on Study.com and was syndicated by MediaFeed.org .

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  • Premium Statistic Annual growth of international visitor arrivals to New Zealand FY 2014-2023
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by region of origin
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by country of origin
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by port of entry
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by age
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by purpose of visit

Outbound tourism

  • Premium Statistic Annual number of outbound NZ resident travelers New Zealand FY 2014-2023
  • Premium Statistic Number of inbound NZ resident arrivals New Zealand FY 2023, by country visited
  • Premium Statistic Leading tourism experience interests among outbound travelers New Zealand 2022
  • Premium Statistic Leading sport tourism experience interests of outbound travelers New Zealand 2022
  • Premium Statistic Leading wilderness tourism interests of outbound travelers New Zealand 2022

Tourism in Auckland

  • Premium Statistic Monthly number of international visitor arrivals to Auckland New Zealand 2019-2024
  • Premium Statistic Annual number of international visitor arrivals to Auckland New Zealand FY 2020-2023
  • Premium Statistic Number of international visitor arrivals to Auckland, NZ FY 2023, by country origin
  • Premium Statistic Share of domestic overnight leisure trips New Zealand 2022, by region
  • Premium Statistic Top attractions visited by domestic tourists Central Auckland New Zealand FY 2022
  • Premium Statistic Top attractions visited by domestic tourists South Auckland New Zealand FY 2022
  • Premium Statistic Top attractions visited by domestic tourists North Auckland New Zealand FY 2022

Views on tourism

  • Premium Statistic Views on the impact of international and domestic tourism on New Zealand 2023
  • Premium Statistic Views on international tourism impact on post-pandemic economic recovery NZ 2023
  • Premium Statistic Perceived positive impacts of tourism on the economy and society New Zealand 2023
  • Premium Statistic Views on the environmental impact of international tourism New Zealand 2023
  • Premium Statistic Perceived negative impacts of tourism on the environment New Zealand 2023
  • Premium Statistic Views on the social well-being impact of international tourism New Zealand 2023
  • Premium Statistic Views on the impact of international tourism on culture, values, and heritage NZ 2023

Further related statistics

  • Premium Statistic Leading feeder cities in international overnight visitors to Bangkok in 2016
  • Premium Statistic Leading feeder countries in international overnight visitors to London in 2017
  • Basic Statistic International overnight visitors in Middle Eastern and African cities in 2016
  • Basic Statistic Share of international leisure travelers in Latin American cities in 2017
  • Premium Statistic Number of international visitors Bangkok Thailand 2023
  • Premium Statistic International overnight visitors to Singapore 2013-2022
  • Premium Statistic Leading feeder countries of international overnight visitors to Dubai in 2017
  • Premium Statistic Argentina: number of foreign visitor arrivals 2019, by region of origin
  • Basic Statistic Most popular foreign destinations for Russian tourists in 2013
  • Basic Statistic Number of North African tourists in South Africa in 2021, by country

Further Content: You might find this interesting as well

  • Leading feeder cities in international overnight visitors to Bangkok in 2016
  • Leading feeder countries in international overnight visitors to London in 2017
  • International overnight visitors in Middle Eastern and African cities in 2016
  • Share of international leisure travelers in Latin American cities in 2017
  • Number of international visitors Bangkok Thailand 2023
  • International overnight visitors to Singapore 2013-2022
  • Leading feeder countries of international overnight visitors to Dubai in 2017
  • Argentina: number of foreign visitor arrivals 2019, by region of origin
  • Most popular foreign destinations for Russian tourists in 2013
  • Number of North African tourists in South Africa in 2021, by country

IMAGES

  1. Chart Of New Zealand: A Visual Reference of Charts

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  2. New Zealand Tourism

    travel industry growth in new zealand

  3. New Zealand Tourism

    travel industry growth in new zealand

  4. Total tourism value added as a percentage of total industry

    travel industry growth in new zealand

  5. An Analysis Of Tourism Industry In New Zealand

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  6. Makeover Monday: Domestic & International Tourism Spend in New Zealand

    travel industry growth in new zealand

VIDEO

  1. Transplanting the Oca to prolong growth (New Zealand yam)

COMMENTS

  1. Travel and tourism in New Zealand

    New Zealand's tourism industry supports the livelihood of thousands of workers across various industries, including food and beverage services, ... Tourism GDP growth rate New Zealand 2014-2023.

  2. Tourism and the economy

    as a share of the total number of people employed in New Zealand, direct tourism employment was 6.7% . Interpretation of data. The data sources used in deriving the numbers for the March 2022 and 2023 years at an industry, commodity, and resultant aggregate level will be subject to future updates.

  3. Tourism

    Tourism. Tourism statistics give you information about the tourism industry in New Zealand. Find information about: arrivals and departures by overseas visitors and New Zealand residents. Number Months before March 2020 are no longer revised for seasonally adjusted series. Months from March 2020 to December 2022 reflect actual values without ...

  4. Rebounding New Zealand tourism is a rare bright spot for its economy

    Before the pandemic, tourism was New Zealand's largest source of foreign exchange and accounted for about 5.5% of gross domestic product (GDP). The reviving sector is expected to have supported ...

  5. Travel & Tourism

    The Travel & Tourism market in in New Zealand is projected to grow by 2.70% (2024-2028) resulting in a market volume of US$2,282.00m in 2028.

  6. New Zealand

    By the end of 2022, every RTO in New Zealand is expected to have a published destination management plan for their region. The New Zealand Government Budget directly related to tourism for the 2022/23 financial year is NZD 296 million. This includes NZD 3 million for tourism data. Budget 2022 reflects the shift away from time-bound COVID-19 ...

  7. PDF New Zealand Tourism Forecasts 2019-2025

    Visitor arrivals to New Zealand are expected to grow an average of 4.0 per cent each year, reaching 5.1 million visitors in 2025 from 3.9 million in 2018. Australia is New Zealand's largest visitor market, providing 1.5 million visitors in 2018, and is expected to remain so over the period of the forecasts.

  8. Industry insights

    Before COVID-19, tourism was New Zealand's largest export industry and delivered $40.9 billion to the country. Tourism made a significant positive impact on regional economies supporting employment by directly employing 8.4 percent (229,566 people) of the New Zealand workforce. ... For the year ended March 2023: Tourism was New Zealand second ...

  9. PDF New Zealand Tourism Forecasts 2018-2024

    Overall international visitor arrivals to New Zealand are forecast to reach 5.1 million visitors in 2024 (from 3.7 million in 2017, up 37.1 per cent). This equates to a growth rate of 4.6 per cent per year. Overall international visitor spend in New Zealand is forecast to reach $14.8 billion in 2024 (from $10.6 billion in 2017, up 39.7 per cent).

  10. Tourism 2025 & Beyond

    Growing a sustainable tourism industry that benefits New Zealanders. Tourism 2025 & Beyond provides a clear pathway towards a sustainable tourism industry for Aotearoa New Zealand. Released in May 2019, the framework has evolved from the industry's original Tourism 2025 Growth Framework and now has sustainability firmly at its heart. It keeps ...

  11. Quarterly Tourism Report

    The main tourism measures are showing slight growth across the New Zealand tourism industry, strengthened by growth in visitors from outside the top six markets, as well as relatively favourable exchange rates. Navigation links. 1 - National - shows the high-level macro picture of what has happened in the tourism industry over the past year.

  12. Tourism 2050

    This Blueprint sets out the tourism industry's plan for driving its future and sets the Vision of the tourism industry to 2050 to: Enrich Aotearoa New Zealand through a flourishing tourism ecosystem. The Strategic Response to enable attainment of this Vision is: Reset System Design and Management. Actions about the design of the tourism ...

  13. Quick Facts & Figures

    Annual international tourism expenditure was $17.5 billion - $48 million per day. Annual domestic tourism expenditure was $24.4 billion - $67 million per day. Total annual tourism expenditure had increased by almost $15 billion, or 55%, in the past seven years. Tourism was New Zealand's biggest export industry, contributing 20.1% of total ...

  14. Tourism New Zealand targets $5B tourism growth driven by off-peak

    The tourism sector's recovery has been successful, and the sector is now New Zealand's second largest export, says Chief Executive René de Monchy upon the launch of its new four-year strategy for 2024-2028. "We're aiming to grow international tourism by $5B over the next four years, with 70% ($3.5b) of that coming from visitors in the ...

  15. New Zealand: tourism GDP growth rate 2023

    In the year ended March 2023, New Zealand's tourism GDP bounced back, with an increase of 35 percent. In 2021, the annual growth rate of New Zealand's tourism industry GDP took a massive plunge of ...

  16. Tourism Plays a Major Role in New Zealand's Economy

    The travel sector grew by 3.2 percent in 2017, while New Zealand's economy as a whole grew by 2.9 percent. The country is ranked as the 32nd largest travel economy in the world. It is also a major factor for employment in the country. Overall, travel and tourism accounted for 212,000 jobs in the country, nearly 9 percent of total employment.

  17. Tourism in New Zealand

    Tourism in New Zealand market size (2024-2029) Industry revenue has grown at a CAGR of 3.2% over the past five years, to reach an estimated $1.6bn in 2023.

  18. Tourism New Zealand Report

    FUTURE TRENDS FOR NEW ZEALAND'S TOURISM SECTOR. The 2018 Tourism Satellite Account tells us that since 2010, the value of New Zealand's tourism sector has grown from $25.6 billion to $39.1 billion per annum, with particularly high growth experienced between 2014 and 2018.

  19. Tourism 2025 Evolution

    Tourism 2025 & Beyond - A Sustainable Growth Framework. Now, Tourism 2025 & Beyond - A Sustainable Growth Framework becomes the latest addition to the Tourism 2025 'family'. The key change is that sustainability is now at the centre of Tourism 2025, providing a clear pathway towards a sustainable tourism industry for Aotearoa New Zealand.

  20. What are the latest travel trends?

    New markets such as India, Southeast Asia, and Eastern Europe are growing sources of outbound tourism. Indians' travel spending is expected to grow 9 percent per year between now and 2030; annual growth projections for Southeast Asians and Eastern Europeans are both around 7 percent.

  21. Increased Air New Zealand Capacity For Japan To Encourage Inbound Tourism

    Mr Foran says the increase in capacity reflects the demand the airline is seeing and will boost economic growth in tourism for New Zealand. "Japan is an incredibly important visitor market for the New Zealand tourism industry, so additional seats over our busiest season means more inbound travel from Japan.

  22. The promise of AI in the travel industry

    Looking ahead, travel is forecasted to grow at an average of 5.8 percent a year through 2032—more than double the expected growth rate of the overall economy (at 2.7 percent a year). 8 "Travel & Tourism sector expected to create nearly 126 million new jobs within the next decade," World Travel & Tourism Council, April 21, 2023.

  23. New Zealand Economy Is Set for Modest Quarterly Growth

    New Zealand's economy only just emerged from recession in the first three months of the year with very modest growth, economists predict. Gross domestic product increased 0.1% in the first ...

  24. New Zealand: tourism value added as a share of industry GDP 2023

    In 2023, the share of value added by New Zealand's tourism sector to the country's gross domestic product (GDP) was around 6.2 percent. This marked a notable drop in the gross value added by New ...

  25. China Extends Visa Free Policy To Citizens Of Australia and New Zealand

    Australia and New Zealand are now on China's visa-free list for 15 days, with visa-free entry for business, tourism, and transit. Flight routes between Australia, China, and New Zealand have resumed to approximately 80% of pre-pandemic levels. China continues to expand its list of countries eligible for unilateral visa-free entry.

  26. New Zealand: status of tourism industry businesses 2021

    Published by Statista Research Department , Apr 3, 2024. According to a survey of New Zealand tourism industry owners and operators in April 2021, approximately 46 percent of respondents reported ...

  27. Industry Wishlist: FTAs To Simple Taxes And Tourism Push, CII's Sanjiv

    Free trade agreements, simplification of taxes and infrastructure status to the hospitality sector are some of the many in the wishlist India Inc has for the new government to cement India's economic growth. The Indian economy is in good shape with a solid GDP print for the year even as global growth is not buoyant, Puri said. He credited the situation as a result of good policy interventions ...

  28. New Zealand: travel and tourism market revenue by segment 2028

    Published by Statista Research Department , May 17, 2024. In 2023, the hotel segment of the New Zealand travel and tourism market reached a revenue of just over 880 million U.S. dollars. The hotel ...

  29. 7 Jobs That Are Increasing in Demand Every Year

    Some of the fastest-growing jobs in the industry include bartenders, with 32% projected growth; cooks, at 26% growth; and servers, with 20% projected growth over the same time period.

  30. New Zealand: monthly international visitors 2023

    Tourism value added as a share of industry GDP New Zealand 2014-2023 Tourism GDP growth rate New Zealand 2014-2023 Total tourism expenditure New Zealand 2014-2023, by tourist type