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The Taylor Swift Economy Has Overtaken London. I Went to Its Epicenter.

I’ve never seen anything quite like what the superstar is doing to my city..

Taylor Swift is in London. Even the least culturally clued-in person could not have failed to notice. The city is full of people in “Eras” merch, and social media is awash in concert footage from the tour dates at Wembley Stadium: Travis Kelce donning a top hat and tails to make his own onstage debut, Prince William celebrating his 42 nd birthday by shaking it off in his private box. We’ve got an election going on here at the moment, so candidates are busy doing things in public to appear maximally normal. Keir Starmer, leader of the opposition, posted a photo of himself on what he described as a “Swift campaign pitstop” at the “Eras” tour on Friday. Mayor Sadiq Khan posted a version of London’s underground map with all the stops replaced by Taylor Swift song titles and captioned it “London (Taylor’s Version).” For better or worse, this has indeed felt like her town, for a weekend.

But one specific place in London is an interesting Petri dish in which to examine the Taylor Swift effect. Before April of this year, the Black Dog pub, in south London’s Vauxhall neighborhood, was an unremarkable sort of place. I live nearby and had been once or twice before. It’s a local joint that does decent food and serves beer—just a pub, in other words. However, after Swift released The Tortured Poets Department , the establishment found itself catapulted to international recognition. The extended, Anthology edition of the album features a song called “The Black Dog,” in which Swift as narrator describes realizing that a lover—presumably one of the two Londoner boyfriends that most of the album is about—had forgotten to turn off location sharing, and she then works out that he is cheating on her by tracking him to a bar by that name.

I went down this past weekend to see whether there would be any Swifties at the pub before or after their “Eras” experience and, if so, to ask them to explain themselves. As I walked over there, at 3 p.m. on Saturday, I sort of expected to be disappointed. Why would people in London for a weekend, some of them from as far afield as the States, spend any of their precious time at a bog-standard pub in a part of town well off the tourist trail? Surely they had better places to be? This was just a bonus track, after all.

I need not have worried. The Black Dog was swarming with groups of friends with “Eras” tote bags; mums and their tweenage daughters in “Eras” T-shirts; beleaguered boyfriends taking photographs of their girlfriends, all their arms bedecked in lettered bands spelling out their favorite albums and songs and lyrics. On the grass outside the pub, there were even a handful of girls stringing together more of these friendship bracelets. Inside, it was even busier, and anyone hoping for a table without a reservation was kidding themselves.

The pub sells merchandise now: pink Black Dog baseball caps, pint glasses embossed with the establishment’s logo, and, of course, friendship bracelets. Taylor Swift plays over the speakers. According to one staff member wearing a Black Dog friendship bracelet, it has been busy not just all weekend but all month. Swift fans seeing the tour elsewhere on the Continent have been incorporating the concert into a wider holiday, stopping in London on their own European tour. There was a somewhat harassed-looking security guard in an orange cap outside yelling at the Swifties to stay out of the way of cars as they got their pictures taken with a sign with the lyric “And so I watch as you walk into some bar called the Black Dog.” The guard was himself wearing a full sleeve of letter beads that fans had given to him, including one wristlet that read “Go Chiefs,” a phrase that holds no meaning for most Londoners. As I stood there, three South African women in “Eras” merch were debating which of theirs to bestow upon him. “Give him ‘King of My Heart,’ ” one said. “It will match his hat.”

I spoke to Michelle and Tammi, sisters based in Tennessee and Florida, who were there with their daughters. They were in London to see Swift the following night, and would be around till Tuesday. Maya, one of the daughters, said that “The Black Dog” was her favourite song of all, so this was the one thing she wanted to do in the city other than see the concert. They were going to the stadium that night too, to listen from outside.

This kind of tourism feels like a relatively new thing, in Europe anyway. It happened with Beyoncé’s tour as well: droves of concertgoers traveling to European cities they were otherwise not very interested in, such as the people who flew out specifically for the Stockholm show that kicked off the “Renaissance” tour. But this feels like another level in terms of numbers. This summer, 700,000 are expected to attend the “Eras” tour over the eight dates it will be in London, this month and again in August. A huge portion of that audience will be coming from abroad. Tickets to the European leg of the “Eras” tour are significantly cheaper than they are in the U.S., to the extent that many did the maths and worked out that it would be a better value to get “Eras” tickets in Europe and fly over for the concert. The Greater London Authority estimates that the tour will generate 300 million pounds for the economy, and last week the European Central Bank’s chief economist was heard musing about the megastar’s potential effect on inflation. Swift-themed functions this past weekend included a Taylor Swift drag brunch; a Taylor Swift mini-golf and cocktail event; a Taylor Swift traveling bar bus tour of London; and an adult ball pit experience with Taylor Swift music playing, as well as both warmup parties and after-parties for each concert. I cannot recall another occasion when one person’s presence in a city has kicked off such an enormous response of ancillary events and cash-in attempts. It is no exaggeration when everyone from CNBC to the New York Times writes about her as not just a pop star but an entire economy.

Three women from Ottawa told me that they had thought about coming to the Black Dog during their weekend in London but had bumped it up the agenda to that day because Swift had sung “The Black Dog” the previous night, as one of the two surprise songs she performs at each tour date. I sat down on a bench outside the pub with a group of fans, some from the U.S. and some from London, who had met one another there that day. They had all seen the show the night before. “ Tortured Poets is my favorite album,” a woman in her early 20s named Lily told me, “and we were like, ‘We have to visit the Black Dog.’ Just seeing that this is where she wrote about—it’s crazy. I almost imagine, like, this is the vibe of Tortured Poets , you know what I mean? It’s like the album in real life.”

Two other Swifties, Rachel and Ashley, found out they had gotten off the waitlist for London tickets on Thursday at 11 a.m. in New York. “We bought the tickets and flew here that night. We were in the airport by 4,” Rachel said. They got married last month. “Now we’re like, I don’t know—we thought we had the best night of our life? And then last night happened.” They wanted to come and see the Black Dog because they found the song relatable. “She was stalking her boyfriend, and, like, that’s the most human thing. I’m always looking at my Find My Friends like, Where’s everybody at, what are they doing? ”

Another group, friends from London, sat on the lawn with their pints. “I suggested the Black Dog to these two,” said Zoe, pointing to the other women with her, “and they were like, ‘We don’t know what you’re talking about.’ I was like, ‘It’s where Taylor got cheated on. It’s very important to us!’ ” She wasn’t at all surprised it was busy. “I thought it would be busier, to be honest.”

I guess for all these fans, coming to the Black Dog is a way to (let’s be real) get some Instagram pictures—but also to feel just a tiny bit closer to Swift. And her stardom is so astronomical that such feelings can be elicited just by a beer drunk from a plastic cup on some grass outside an unremarkable boozer.

When the “Eras” tour comes to a city, it creates this strange sense of us—the regular locals—and them, the world’s Swifties. As I stood outside the Black Dog, a group walked past.

“It’s crazy that there are so many people, and they’ve got so many bags,” one of the girls said to the others. One of her friends replied: “Imagine being the owner of this pub. They probably hate it.”

They don’t, apparently. Back when the song was released and the pub first started getting Swiftie visitors, the pub’s events manager, Lily Bottomley, told the BBC that the attention had been “pretty overwhelming” but that the bar “ can’t be happier ,” by which she presumably at least in part meant: “We are making a lot of money.”

People eating on the terrace outside an adjacent café were craning their necks to see what the fuss was about. One customer got up and walked over to an American woman wearing friendship bracelets.

“What’s all this?” the customer said in a south London accent.

“Oh, it’s because of the Taylor Swift song,” the American woman replied.

“All right,” the Londoner said before returning to the café, looking over her shoulder periodically with a bemused expression on her face.

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Golf

Protestors invade PGA Tour final round at Travelers Championship

CROMWELL, CONNECTICUT - JUNE 23: Climate change protestors are ushered off the 18th green by police officers during the final round of the Travelers Championship at TPC River Highlands on June 23, 2024 in Cromwell, Connecticut. (Photo by James Gilbert/Getty Images)

Climate change protestors invaded the final round of the PGA Tour event on Sunday.

The Travelers Championship in Cromwell, Conn., had to be briefly delayed by the group that ran out from the crowd on the 18th green.

The drama began on the 18th hole, with Tom Kim trailing Scottie Scheffler by a stroke and needing a birdie — and Scheffler par — to force a playoff. Kim hit what had to be one of the best approach shots of his life from 131 yards out — the third bounce on the green landed an inch to the right of the cup, and settled 10 feet away.

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As Scheffler was lining up his first putt five protestors stormed the 18th green from all angles. They were quickly apprehended by local police and pinned to the green before being taken away, but not before leaving white and red colored residue on the green.

Kim made his birdie putt to force the playoff, but tournament officials determined to move the pin position for the playoff, taking it closer to the front edge of the green and away from the most significant damage.

“The security guards were tackling people and people were getting arrested, like it’s just, it’s really hard to see nowadays,” Kim said. “… It kind of felt like it took my mind off of the moment and just kind of realized what was happening and obviously even though those people did something bad, you still don’t want them to get hurt … the police are trying to protect the players and stuff, I get it, but you still don’t want people to get hurt and I think it just kind of personally just took my mind away from golf a little bit and worried about something else.”

Extinction Rebellion took credit for the protest, citing a lightning strike that injured two fans during Saturday’s round at Travelers as an example of “increasingly unpredictable and extreme weather conditions.”

“We are all watching the climate catastrophe unfold at warp speed. Our relatively mild disruption of the Travelers Championship calls attention to nature’s much more severe and long-lasting disruptions,” said Miles Grant, a spokesperson for Extinction Rebellion, in a statement.

Required reading

  • The lesson of Scottie Scheffler from the man who taught him
  • U.S. golf roster is set for Paris Olympics

(Top photo: James Gilbert / Getty Images)

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Hugh Kellenberger

Hugh Kellenberger is the senior managing editor of The Athletic's golf group. A native of North Carolina, Kellenberger previously served as sports editor and columnist for the Jackson (Mississippi) Clarion Ledger. He first covered Ole Miss for the paper, and in the past has covered Indiana for the Bloomington Herald-Times and the ACC for the Rocky Mount Telegram. Follow Hugh on Twitter @ KellenbergerCBB

Travis Kelce joins Taylor Swift onstage during surprise Eras Tour appearance in London: Watch

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Add Travis Kelce to the rolling credits of the Eras Tour.

Taylor Swift's boyfriend surprised 89,000 fans inside Wembley Stadium in London on Sunday by joining dancers Jan Ravnik and Kameron Saunders to revive the singer after she fell to the ground during "The Smallest Man Who Ever Lived."

Kelce picked up Taylor Swift and carried her to the bright red lipstick couch before he, Ravnik and Saunders attempted to revive her so she could sing, "I Can Do It With a Broken Heart."

The tight end attended all three nights in London sharing a VIP tent with a slew of stars including Sir Paul McCartney, Jon Bon Jovi, Hugh Grant, Cate Blanchett, Mila Kunis, Ashton Kutcher and Phoebe Waller-Bridge. His brother Jason and sister-in-law Kylie also traded friendship bracelets and posed for pictures with Swifties.

Swift's boyfriend hinted toward the fire London shows in April while promoting his concert festival Kelce Jam.

Need a break? Play the USA TODAY Daily Crossword Puzzle.

When asked what show can't be missed in Europe he announced the British capital along with her first European stop where she unveiled the new "Tortured Poets" set.

"Man, I'll tell you what, I think the London shows," he said to Entertainment Tonight. "I think she's at Wembley eight times, which is mind-blowing that she can do that many shows in one stadium and fill that thing up. I played in Wembley once, and I don't even think we filled that thing all the way up. And London's always an amazing city. Paris is an amazing city."

Swift heads to Dublin, Ireland, next.

Don't miss any Taylor Swift news; sign up for the  free, weekly newsletter This Swift Beat.  

Follow Taylor Swift reporter Bryan West on  Instagram ,  TikTok  and  X as @BryanWestTV .

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Digha is a one-stop destination for families looking forward to spend a pleasurable weekend. One of the best features of this hamlet is its varied and diverse tourist attraction spots. Known for its magnificent beaches, religious temples and high-tech research centers and museums, this most popular sea resort of West Bengal has a lot to offer for people of all age groups. Digha's sceneries can also offer you the pleasure experienced in witnessing areas that have minimal human impact and are relatively untouched.

Places To Visit In Digha

Marine Station/Aquarium of Zoological Survey of India

Marine Station/Aquarium of Zoological Survey of India

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DIGHA TOURISM | TOURIST PLACES TO VISIT & TRAVEL GUIDE TO DIGHA

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About Digha

Country: india | state: west bengal, #7 of 9 places to visit in west bengal | places to visit in india, ideal trip duration: 1-2 days, base station: digha, nearest city to digha: kolkata (171 kms), best time to visit digha: october to february, peak season: november to january, digha weather: summer: maximum - 37° c and minimum - 26° c winter: maximum - 30° c and minimum - 21° c.

At a distance of 96 km from Haldia, 124 km from Midnapore, 164 km from Howrah, 171 km from Kolkata, 193 km from Barrackpore, 209 km from Hooghly, 228 km from Tatanagar, 289 km from Bhubaneshwar, 345 km from Puri, and 364 km from Ranchi, Digha is a seaside resort town located in Purba Medinipur (East Midnapur) district of West Bengal, India. It is one of the beautiful beach destinations in India and among the must include tourist places in West Bengal Tour Packages. Situated on the shores of Bay of Bengal, Digha is a popular tourist destination known for its untouched beaches, scenic views, religious temples, and museums. Originally known as Beerkul, the town of Digha was discovered in the late 18th century by the British. It is mentioned as the 'Brighton of the East' by Warren Hastings, the first Governor-General of British India. However, the town started gaining fame when in 1923, John Frank Smith, an English tourist got so greatly allured by its charm that he started living here and writing about Digha. After the independence of India, he convinced Dr. Bidhan Chandra Roy, then the Chief Minister of West Bengal to develop this place as a sea beach resort. For ages, Digha has been a one-stop destination for families looking forward to spending pleasurable holidays or at least a weekend together. Being a seaside resort town, Digha naturally boasts of a number of stunning beaches such as New Digha Beach, Udaipur Beach, Talseri Beach, Chandpur Beach, and Shankarpur Beach. Surrounded by Casuarinas trees, chilling at these beaches, swimming in the clear waters, or simply lying down admiring the view is a blissful experience. The sunrise and sunset reflecting off the misty blue waters of the Bay of Bengal give a fantastic panorama. Apart from the beaches, Amarabati Park, Marine Aquarium, and Chandaneswar Temple are some of the prominent places to visit in Digha. Durga Pooja is one of the major and important festivals celebrated in Digha with much fanfare during October or November. This five-day festival in Digha is a big fair where inhabitants flock to streets in their newest clothes and the whole place is decorated with lights. Digha Beach Festival is the other major event celebrated here. Held in December every year, it is a seven-day long beach festival organized by Purba Midnapore District Administration and Digha Shankarpur Development Authority (DSDA) to attract both domestic and foreign tourists. Netaji Subhash Chandra Bose International Airport, Kolkata is the nearest airport which is about 177 km from Digha. It has well-connected flights from Guwahati, New Delhi, Bangalore, Chennai, Hyderabad, Vishakhapatnam, Mumbai, Ahmedabad, Agartala, Bhubaneswar, Dibrugarh, Goa, Bagdogra, Pune, Patna, Surat, and Jaipur. Digha Railway Station is the nearest railhead that has well-connected trains from Howrah, Asansol, Puri, Vishakapatnam, Malda, Hyderabad, Chennai, Bhubaneshwar, Tirupati, Mangalore, and New Jalpaiguri. Digha is well connected by bus with Kolkata, Howrah, Midnapore, and Balasore.   Being a popular weekend getaway from the capital of the state, Kolkata, Digha is well equipped with hotels and various other tourist facilities. Ranging from budget to luxury, there are several accommodations available in Digha which helps the tourists to stay and explore the nearby places. Many shacks in and around the beaches are known for serving the best of seafood. Digha is the destination for all seasons and reasons. October to February is the best season to visit Digha when the climate is pleasant and suitable for sightseeing. This is also the time for the biggest celebration in the whole of West Bengal- Durga Puja. Avoid visiting Digha in summer as it experiences a hot and humid climate. Whereas in July the monsoon rains might wash away your plans to enjoy both beaches and amusement parks.

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Nearest Airport: Kolkata - Netaji Subhas Chandra Bose International Airport (177 Kms)

Direct flights to kolkata, nearest train station: digha railway station (0 kms), direct trains to digha, nearest bus station: digha bus station (0.5 kms), direct buses to digha, distance chart, distance chart & driving directions to digha, top 10 places to visit in digha, new digha beach.

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#1 of 11 Places to Visit in Digha

At a distance of 1.5 km from Digha Railway Station, New Digha Beach is a stunning beach located in the coastal town of Digha, West Bengal. Situated near Amarabati Park, it is one of the popular beaches in West Bengal and among the must include places in Digha Tour Packages. Lying on the coast of Bay of Bengal, New Digha Beach is a new beach in Digha that has been developed about 2 km from the old Digha beach. This new beach is bigger, cleaner, well-maintained, and less crowded than the old Digha beach. The old Digha Beach is badly affected by soil-erosion and cannot be used. The sea here starts at about a mile away from the beach area. Lined with casuarina trees, the soft sands of the New Digha beach is a quaint place to spend time in the tranquil lap of nature. A day spent at the beautiful New Digha Beach will surely last in your memories for a long time. The beach has shallow waters that are safe for swimming. Tourists are often found spending time on the beaches, basking .....

Talsari Beach

Talsari Beach

#2 of 11 Places to Visit in Digha

At a distance of 3 km from Udaipur Beach, and 8 km from Digha Railway Station, Talsari Beach is a serene beach located in the Baleswar district of Odisha. It is one of the renowned beaches on the north-eastern coast of India and among the best places to visit in Digha. Situated near the Orissa-Bengal border, the Talsari Beach is pristine, serene and has been bestowed with a spectacular panorama. This virgin beach has soft sand, calmer waves, and is an ideal spot to spend some private time with your loved ones or even yourself. The shoreline is dotted with several palm trees, coconut trees hence the name Talsari where Tala, meaning Palm and Sari, meaning a row. The interesting thing about Talsari is that is not just a sea beach, it also forms the banks of River Subornorekha which merges into the Bay of Bengal. Known to be the last beach in Odisha to the north, the Talasari beach is one of the less explored beaches in Odisha. The waters of the sea at Talsari beach are not turbulent .....

Shankarpur Beach

Shankarpur Beach

#3 of 11 Places to Visit in Digha

At a distance of 16 km from Digha Railway Station, Shankarpur Beach is another beautiful beach located in Digha, West Bengal. Situated between New Digha Beach and Tajpur Beach, it is one of the less commercialized beaches in Digha and among the best places to visit in Digha. The Shankarpur Beach is a virgin beach with a lovely view of the beach surrounded by local fishing boats and rows of casuarina trees giving visitors the perfect Kodak moment. This recently developed beach has been still untouched by the crowd giving a feel of a private beach. Known for its scenic beauty, the morning sun reflecting on the sea waves in the east, and the local fishing boats on the coast, offer excellent photographic opportunities. This is a good place for those who don't like the crowd and want to rest on an isolated beach. As the tides are a bit higher as compared to Mandarmani, it is not suitable for bathing and swimming. The picturesque queue of trees against the blue sea is a truly surreal .....

Amarabati Park

Amarabati Park

#4 of 11 Places to Visit in Digha

At a distance of 1 km from Digha Railway Station, Amarabati Park is a beautiful park located in Digha, West Bengal. Situated on the way to New Digha Beach, it is one of the best places to visit in Digha with family & friends. Amarabati Park is one of the major tourist attractions in Digha with neatly paved walkways, a multitude of seating areas, and pristine lawns with a variety of seasonal flowers. The park has a lake in the center with boating facilities. The park offers swings and slides for children. It is a great place for those looking to find some peace while admiring the lush greenery of a well-maintained park. There is also a ropeway inside the park that offers panoramic views of this seaside town. Timings: 7.30 AM - 6 PM Entry: Rs. 5 per Person, Rs. 60 for Boating, Rs. 50 for Adults & Rs. 30 for Children for Ropeway

Marine Aquarium & Regional Centre

Marine Aquarium & Regional Centre

#5 of 11 Places to Visit in Digha

At a distance of 1 km from Digha Railway Station, Marine Aquarium & Regional Centre (MARC) is a research center located in Digha. Situated near old Digha Beach, it is one of the 16th regional centers of the Zoological Survey of India and among the must-visit places in Digha. Marine Aquarium & Regional Centre or MARC is established in the year 1989 by the National Council of Science Museums. The major aim of the research center is to show the marine biodiversity of the region and communicate its standards to the common people and to carry out the research works. The place is known for its research activities, as well as it is equipped with high-end filtration and seawater circulation system. The research center has the largest Marine aquarium in India. The aquarium has a total of 32 tanks out of which 24 are big and 8 are small freshwater tanks that are equipped with compressed air supply, light, and regulated supply of water. One can spot species like sea anemones, rays, lobsters, .....

Chandaneswar Temple

Chandaneswar Temple

#6 of 11 Places to Visit in Digha

At a distance of 6 km from Digha Railway Station, Chandaneswar Temple is an ancient Hindu temple located at Chandipur near Digha, West Bengal. It is one of the renowned places of pilgrimage in Digha and among the must include places in Digha Tour Packages. Dedicated to Lord Shiva, Chandaneshwar is one of the famous temples in Digha. Built-in typical Kalinga Architecture style of Old Odisha temples, the beautiful white marble place of worship rings with the stories and sculptural representations of Hindu mythology. The Shiva Linga here is said to be Swayambhu (or self-originated). A black statue of Nandi is also a prime attraction of this holy temple. One can always find a large number of devotees around the shrine. The temple plays host to a huge annual fair on Maha Vishuva Sankranti day, the first day of the Oriya calendar. The first day mainly falls on April 14 every year according to the Gregorian Calendar. Half a million people gather around the shrine and fast for several .....

Udaipur Sea Beach

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#7 of 11 Places to Visit in Digha

At a distance of 3 km from Digha Railway Station, Udaipur Sea Beach is a secluded beach on the coast of Bay of Bengal. Situated on the border of Orissa, it is one of the most beautiful beaches in West Bengal and among the must-visit tourist places in Digha. Nestled between New Digha and Talsari, Udaipur Beach is considered one of the most pristine and exquisite sea beaches on the coast of Bay of Bengal. The beach is clean, pristine, and dotted with casuarina trees. It is known for its scenic beauty and tranquil environs. The lonely beach, far far away from the crowded and claustrophobic city life, is a perfect place for those who want to spend some relaxed moments at the seashore. Also, one can choose from several exciting options of activities at the beach like swimming, a long stroll along the seashore, adventure sports such as Speed Boat or Banana Boat, riding bikes, etc. Besides, the local shops at the beach serve lip-smacking traditional delicacies, which primarily comprises .....

Tajpur Beach

Tajpur Beach

#8 of 11 Places to Visit in Digha

At a distance of 20 km from Digha Railway Station, Tajpur Beach is another beautiful beach located near Digha, West Bengal. Situated between Chandpur Beach and Mandarmani Beach, it is one of the less commercialized beaches in Digha and among the best Digha Tourist Places. Set on the tranquil shore of the Bay of Bengal, Tajpur Beach is one of the most hidden beaches in India. This virgin beach is still untouched by commercialization and tourism. Fringed by dense tamarisk, eucalyptus, and casuarina trees, the crescent shape of the beach here endows photographers an unusual panoramic view of the sea. The highlight of the pristine beach is the hundreds of red crabs that are found on the shores during the morning hours. With pristine sea beach and tranquil environs make Tajpur a popular weekend getaway for the traveler who wants to laze on a hammock and spend some time in solitude amidst the sun, sea, and sand. The road that takes you to the beach passes through marshy land, large .....

Chandpur Beach

Chandpur Beach

#9 of 11 Places to Visit in Digha

At a distance of 2 km from Shankarpur Beach, 4 km from Tajpur, and 18 km from Digha Railway Station, Chandpur Beach is another beautiful beach located near Digha, West Bengal. Situated between Shankarpur Beach and Tajpur Beach, it is one of the lesser-known beaches near Kolkata and among the secluded places to visit as part of Digha Packages. Flanked on the coast of the Bay of Bengal, Chandpur Beach is the newest beach destination as well as the cleanest stretch of beach anywhere near Kolkata. Boasting a beautiful seaside view and clear emerald water, the beach is considered ideal to relax and unwind. The beach, however, is different than the other beaches in the region as its seashore is slightly eroded and there is a recession caused by seawater. If you want to enjoy the sunrise view over a vast panoramic sea without any obstruction, Chandpur is the perfect place for you. The clear water along with the beach of Chandpur reveals its truest color during the full moon nights .....

Mandarmani

#10 of 11 Places to Visit in Digha

At a distance of 15 km from Tajpur, and 28 km from Digha, Mandarmani is a large and rapidly developing seaside resort village in the East Midnapur district of West Bengal. Situated at the northern end of the Bay of Bengal, it is one of the popular weekend getaways from Kolkata and among the must-visit places during your Digha Tour. With great scenery, sandy beaches and an amazing aura of luxury, the coastal town of Mandarmani is a great place to relax, far away from the hustle and bustle of city life. Mandarmoni boasts of a 13 km long motorable beach, perhaps the longest motorable beach road in India. The drive-in beach is the primary attraction as a crazy high-speed ride on the beach at Mandarmani can give you the ultimate thrill. Red crabs crawling around the 13 km long beach is a special attraction of Mandarmani and the sight is incredible as the entire beach looks like it's filled with red crabs. The beach, one of the cleanest of its kind, has a lot of lodging options available .....

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  • West Bengal

Nestled on the coast of the Bay of Bengal, Digha is about 4.5 hours from Kolkata. It is known for its laidback beaches, picturesque vistas and diverse marine life.

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Things To See & Do

Talsari Beach

Talsari Beach

Picturesque beach.

1 to 2 hours

Suggested Time

Amrabati Park

Amrabati Park

Family-friendly getaway.

1.5 to 2 hours

New Digha Beach

New Digha Beach

Newly-developed beach.

Digha Mohona Watch Point

Digha Mohona Watch Point

Popular fish market.

Digha Beach

Digha Beach

Idyllic beach destination.

Digha Science Centre Park

Digha Science Centre Park

Kid-friendly knowledge destination.

Marine Aquarium and Regional Centre

Marine Aquarium and Regional Centre

Diverse marine life, best time to visit digha, ideal winter destination, peak season, moderate season.

  • What To Expect : Pleasant and sunny weather.
  • Things You'll Love : The beaches, water sports and Durga Puja celebrations.

FESTIVALS AND EVENTS

Beach Festival February

Durga Puja September – October

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Digha delight : a coastal retreat in west bengal.

Digha, a charming coastal town in West Bengal , India , is a popular destination for beach lovers and sun seekers. With its serene beaches, lush greenery, and a plethora of tourist attractions, Digha offers a perfect blend of relaxation and adventure. This quaint town is a perfect getaway for those seeking tranquillity amidst nature.

Best Time To Visit In Digha

The best time to visit Digha is during the winter months, from November to February, when the weather is pleasant and ideal for sightseeing and beach activities. The monsoon season, from June to September, is also a good time to visit if you enjoy the rain and the lush greenery it brings.

How to Reach Digha

Digha is well-connected by road and rail. The nearest railway station is Digha Flag Station, which is connected to major cities in India. By road, Digha is easily accessible from Kolkata which is approximately 183 km away.

What are the Things to See and Do in Digha?

From relaxing on the sandy beaches to exploring the local markets, there's plenty to see and do in Digha. You can visit the Marine Aquarium and Regional Centre, take a stroll along the beach, or enjoy a boat ride in the Amravati Lake.

Places to Visit in Digha

Digha & McLeodganj is home to many attractions that cater to different interests.

Digha Beach:

Digha Beach with its golden sands and azure waters, is a perfect spot for relaxation. You can enjoy a leisurely stroll, indulge in water sports, or simply soak up the sun.

Marine Aquarium and Regional Centre:

The Marine Aquarium and Regional Centre is a must-visit for nature and wildlife enthusiasts. It houses a variety of marine species and offers a glimpse into the rich biodiversity of the region.

Ambravati Park:

Amarabati Park, with its beautiful lake and lush greenery, is a perfect spot for picnics and leisurely walks. You can also enjoy a boat ride in the lake.

Restaurants In Digha

Digha offers a variety of dining options, from local Bengali cuisine to international dishes. The local seafood, especially the Hilsa fish, is a must-try.

Pomfret Restaurant:

Pomfret Restaurant is known for its delicious seafood dishes. The restaurant offers a variety of cuisines, from Bengali to Chinese, ensuring there's something for everyone.

The Coral Restaurant:

The Coral Restaurant offers a fine dining experience with a variety of Indian and international dishes. The restaurant's elegant decor and warm hospitality make it a popular choice among visitors.

Places to Stay in Digha

Digha offers a range of accommodation options, from luxury resorts to budget hotels, ensuring a comfortable stay for all types of travellers.

Hotel Sea HAwk:

Hotel Sea Hawk, located near the beach, offers comfortable rooms with modern amenities. The hotel also has a restaurant that serves a variety of cuisines.

Hotel Dolphin:

Hotel Dolphin offers well-appointed rooms with modern amenities. The hotel also has a swimming pool and a restaurant that serves delicious food.

Food to Try in Digha

Digha's culinary scene is dominated by Bengali cuisine, especially seafood. Don't miss out on trying the Hilsa fish, Prawn Malai Curry, and Mishti Doi (sweet yoghurt).

Things to Buy in Digha

Digha is known for its local handicrafts, especially shell and conch items. You can also buy beautiful sarees and other textiles from the local markets.

Digha, with its beautiful beaches, delicious food, and warm hospitality, offers a memorable holiday experience. Whether you're a nature lover, a foodie, or a shopaholic, Digha has something for everyone. So pack your bags and get ready to explore this charming coastal town.

FAQs - Frequently Asked Questions about Digha

How is the weather of digha in peak season.

The weather of Digha in peak season is pleasant and sunny weather. It means you can easily plan a trip in this season for maximum fun during this season.

For which type of travelling is Digha a perfect destination?

Digha is a perfect destination for Beach themed holidays.

What are the things that you should not miss out on when you are in Digha?

If you are a true traveller, you should definitely not miss out on Picturesque Beach, Family-Friendly Getaway, and Newly-Developed Beach when you are in Digha to make a funfilled vacay.

More in Digha

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1 Night 2 Days Digha Tour from Kolkata | Sea Beach Guide

Digha Tour from Kolkata is one of the best destinations for West Bengal and Kolkata people to spend weekends with family and friends. This 1-night 2 Days Digha Tour Plan from Kolkata and the Sea Beach Guide helps you cheaply visit all the sightseeing places.

The well-maintained sitting area on the sea beach to enjoy the breeze and the view of coconut water and fried fish. Enjoy a sea bath with friends and families with no worries. A wide variety of food is available here at a reasonable price, and the hotel accommodations are pocket-friendly. As a woman, travelling with your girl’s group is safe.

They improve the sanitization system, which is good news for women. In the present day, the ‘Sulav Souchaloy’ developed beside the beach, so we do not have to run to the washroom in an emergency. But now, the ‘Souchalay’ condition is deplorable, with no bathroom door.

Digha Tour from Kolkata

1 Night 2 Days Digha Tour Plan from Kolkata

  • Day 1:  On a Saturday morning, take Tamralipta to the express from Howrah Railway station at 6:40 am and reach Digha station. Take a rest and have lunch in the hotel. In the evening visit the Sea Beach. 
  • Day 2: Experience the Sunrise of the Sea Beach early in the morning and reach Mohona fish market. After the Mohona Udaypur Sea Beach, science museum, Shankarpur, Talsari, etc., go back to Digha on Sunday evening and take the evening at 6:25 pm and reach Kolkata.

Digha Tour Plan from Kolkata

History of digha.

Digha is the closest sea beach destination near Kolkata city . Digha Whoever resides in West Bengal visits this place at least once in a lifetime. It’s the oldest low-budget tourist spot and a famous economic destination. The sea is not as rough, and the waves are not as strong as you get on southern beaches like Puri Beach, Chennai, Vizag, etc.

The place is called Brighton of the East. The sea has gentle waves and a calm and peaceful atmosphere. The town of Digha is gradually spreading to cope with the tourist demands on the borders of Orissa. It is an ideal spot to spend a weekend.

The beauty was discovered in the late 18th century by Warren Hastings before known as ‘Beercool.’ It was reborn at the hands of Dr Bidhan Chandra Roy. But, today, the old Digha sea beach is now crowded.

Digha Sea Beach

Read 7 Days Jagannath Puri Travel guide from Kolkata  

My 1 Night 2 Days Digha Tour Plan from Kolkata

It’s my second trip after the  Shimla-Manali tour from Kolkata . We have done a suddenly planned weekend tour with my husband. The first view of the beach is mesmerizing.

I saw some were busy having sea baths, some were shopping, and the rest were enjoying the seashore breeze. We enjoyed the Cheerful weather, the hilarious sea breeze, and the pine forests on the beach. Local Peoples are excellent & friendly.

Digha Beaches are the places where you sit and admire the natural sceneries. You can sit there for hours looking at the endless sea. It was probably my 10th trip when I wrote the article about Digha tourist spots and Sea Beaches in West Bengal.

1st Day – How to reach Digha from Kolkata – Our Holiday story

We started the trip from Howrah station by Tamralipta Express on the first day. We boarded the train this morning at 6:40 am; it takes 4.30 hours to reach Digha from Howrah station (around 10:10 am). Many autos and Toto are standing outside the station. We take a rickshaw to get to our hotel. A regular bus from Esplanade is also going to Digha daily.

esplanade to digha bus timetable

Read How to reach Digha from Kolkata By Bus, Train, Car

In the Evening, Enjoy at Digha Sea Beach

After coming to the hotel and resting, we went to the beach. It’s low-crowded and clean (not on Saturday/Sunday). There are many coconut sellers on sea beaches, and we bought some coconut from one of them and kept shoes and mobile there.

We spent an hour on the sea beach. While we were enjoying the sea bath, the local Photographer took pictures of us. After that, we returned to the hotel and finished lunch. That time, the Photographer delivered the images to my hotel address.

We revisited the sea beach in the evening and enjoyed the high tide view. It is beautiful to see from the beachside. But be careful, do not bathe at this time, which can be dangerous.

digha toto transport fare

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Second Day – Digha Sightseeing

On the second day, we woke up in the early morning and reached the sea beach to see the sunrise. At that time, many red crabs were roaming the entire coast.

You can find many tourist places in Digha, like Digha Mohana and Fish Market, Digha Science Centre, Digha Science Centre, Satsang, Mandarmani Sea Beach, Tajpur, Sankarpur, etc.

Digha Science Center

We visit those places with a toto and return to our hotel in the evening. Last, we took the train from Digha around 6:30 pm and reached Howrah around 10 pm.

Saturday – Sunday Digha tour cost two people

Read  Bankura Bishnupur Mukutmanipur Tour

Where to Stay in Digha – Best Hotels and Resorts

Today, Digha has many hotels, holiday homes, resorts, etc. You can easily reach your desired destination and get a room within your budget. Rooms are available, starting from 200 rupees to 5000 rupees.

Old Digha’s room rent is lower than new Digha’s, and old Digha is also crowded compared to new Digha. In my experience, a sea-facing room is unnecessary in Digha because the sea is a small distance from any hotel. Trying to stay near the sea beach helps to save time and money and quickly reach the beach whenever you want.

Please note that many people come to Digha from Kolkata every weekend. I do not recommend spot booking because the hotel owner or staff demands more than average rates. Book your room in advance, especially on Saturday and Sunday.

Read Nabadwip Dham [Mayapur] Krishnanagar All You Need To Know

Old and New Digha Sea Beach West Bengal, India

There is two sea beach, old Digha and New Digha. New Digha Sea Beach is still low, crowded and clean. The distance between both coasts is one kilometre.

The Govt. of West Bengal made the beach beautiful and decorated it with parks and lights. The beaches are highly crowded in the evening to watch waves with a cool sea breeze. You can hire a bike for Orisha Mohona. Watch my entire  Digha playlist  on YouTube to know the current situation.

Digha Seafood

There are a vast number of options for food. If you want fresh seafood and local sweet water fish, visit Nehru market; otherwise, go to Mohana or  Udaypur Beach . Nehru market is the best option to get fish/crab at a low price.

Now the question comes of how to eat them? No worries, many hotels are frying those fish and making tasty curries at a nominal price. Also, various fish stalls will cook and serve you on demand.

Also, there’s Wow Momo, Domino’s Pizza, and Barista Cafe near the beach. And there are other readymade fish fry and snack stalls on the beach.

You can enjoy street food, and fried fish is trendy among tourists. Multiple other restaurants and roadside food stalls offer excellent food at a reasonable price, and even roadside stalls are of very excellent & tidy quality. But the hygiene of the place made me a little sad.

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Shopping at Digha

A beachside market is a must-visit place for small trinkets or showpieces made of seashells. You could get beautiful conch-shell jewellery, sankha, and kids -toys from the beachside vendors.

All the shops display jewellery, toys, home decor and many more. Some sea stone articles look gorgeous. Shopping at the beachside market is memorable for me. I bought some locally designed mats, bags, slippers, and food items like Peanuts, sweet coconut, etc.

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Water Sports in Digha

If you know how to swim, ride a boat; the waves are calm and steady here. Deep in the water by boat is perfectly safe here. In the monsoon season, the activity stops due to high tides.

Best time to visit the Digha beach

Visit the place from late Oct to Early February or Visit in March to May before the Monsoon, as one could enjoy the roaring waves on the beach and have seaside fun.

Read Bakkhali tour plan from Kolkata | 12 Tourist spots guide

Digha Tour Precautions

Some ricksha walla will take you to the hotel if you haven’t made the booking prior. This way, your hotel stay will be costly as the rickshaw walla will ask to broker charge from the hotel. I would recommend directly going to the hotel and discussing the rates.

digha sea beaches map

Digha Vs Mandarmani

The main difference between Digha Vs Mandarmani is the location. Digha is overcrowded throughout the year, and the peace-loving people love Mandarmani Beach. Digha is the most preferred holiday destination. It’s known as “West Bengal’s Goa.”

The beach remains, and visitors enjoy city-like amenity options for shelter, food, and shopping. Tourists who prefer calmness over amenities should choose Mandarmani above Digha.

Mandarmani Beach offers serenity and is not overcrowded. Fewer amenities are available to visitors, and options for eating, lodging, and shopping are limited. The beach is almost a virgin beach, and it’s a luxurious place.

Why is Digha famous for?

Digha is mainly famous for its sea beach. From Kolkata, people enjoy the sea weaves and take a bath every weekend. Also, there are many tourist spots. Follow the article.

Is Digha safe for unmarried couples?

Yes, it’s safe for an unmarried couple. Please carry valid ID proof for hotel booking.

What is the best time to visit Digha?

Every time is the best time to visit Digha. But you can skip the winter season between November to January.

Which is better for family trips Digha or Darjeeling?

Both places are suitable for a family trip. Darjeeling is the best place to visit in summer, and Digha is ideal for staying with the family anytime throughout the year, as it’s only a 4/5 hour journey from Kolkata.

From which places in Kolkata do you get a bus for Digha?

The buses from Esplanade, Baruipur, Ultadanga, Karunamoyee WBTC (CTC) to Digha daily depart at 5 am.

It is a beautiful place to make a weekend exciting within budget. It’s a very economical weekend destination with various places & activities of enjoyment. Besides enjoying the sea beach, you could easily plan a 2-night stay within 3 thousand rupees with family.

It is an ideal place for spending one or two nights. The young crowd could be noisy with their beer bottles, but there is nothing much to worry about. There are a few more places to visit nearby. You can find a lot of fun, tasty non-veg food, and a long Beach walk, filling you with immense pleasure and joy. Go, Digha, for an economical yet delightful trip.

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HI TRAVELLER …Myself Ruma Dey Baidya. I’ve been backpacking for the last 20+ years. Photography and travelling have been my passion since my childhood. Whenever I got an opportunity, I never missed it. I am not a solo backpacker, so I always try group travel. I prefer budget travel, and it also helps me to save expenses. We know that memories are not constant, so I decided to document them and created this travel diary. This website [ TheHolidayStory ] is dedicated to those who passionate about travel like me. Please feel free for any information related to my blog. I am always happy to reply. Mail id – ruma[@]theholidaystory.com

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Digha Tour Package For 2 Nights 3 Days

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Digha Tour Package For 2 Nights 3 Days

Digha is one of the most popular small town beach getaways in the East Midnapore district of the Burdwan division of West Bengal. This Digha 2 nights and 3 days tour package gives you a chance to explore gorgeous locations. Warren Hastings had called Digha ‘the Brighton of the East’ for its similarity to the seaside resort in Sussex, England.

Book this tour package and avail a chance to enjoy the heavenly breeze from the beaches of Digha and soak yourself in the colors of Lord Shiva at the Chandaneswar Temple. Revive and Rejuvenate in the midst of the versatility of the coastal town of West Bengal, DIGHA. With the culmination of nature and tradition, educate yourself as you relax. Book our Digha 3 days tour package, West Bengal to experience India.

  • Admire the flora at Amarabati Park
  • Spend some time at the gorgeous Udaipur Beach
  • See colorful underwater life ar Marine aquarium
  • Seek blessings at Chandeshwar Temple

Digha: Arrival and Sightseeing

  • Transfer to hotel
  • Visit Amarabati park
  • Explore the city by yourself

Digha: sightseeing

  • Visit Marine Aquarium
  • Visit Chandaneswar Temple
  • Return to the hotel for overnight stay

Digha: Departure

Digha Tour Package For 2 Nights 3 Days

A fishing boat by the seashore

Welcome to the Beach Town of Digha, situated in East Midnapore.

A private AC Sedan will take you from Kolkata to Digha. The Digha 2 nights 3 days tour package starts with a visit to Amaravati Park, situated less than a kilometer away from New Digha Beach. A visit to this park is like a peaceful getaway after the tiring journey from Kolkata to Digha. You’ll be taken to Hotel Seagull for check-in after which you can explore the city on your own.

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Digha Tour Package For 2 Nights 3 Days

Beautiful cloudy sunrise at seashore of Mandarmani, Digha

The beautiful beaches and temples await you.

On the second day of the tour, you will get a chance to soak yourself in unexplored ‘virgin sea beach’ on the border of Orissa. After the Udaipur Beach, you’ll be taken to one of the must-visit attractions of Digha, the Marine Aquarium. Last to visit would be the Chandaneswar Temple which is a famous Shiva temple in the Balasore district of Orissa. In the evening, you can explore the city on your own, if you wish to.

Digha Tour Package For 2 Nights 3 Days

Here we come to the end of this beautiful journey.

After breakfast at the hotel, a private AC sedan will take you back to Kolkata as the Digha 3 days trip ends here.

Hotel seagull

Barrister Colony, Old Digha, Purba Madinipur, Digha India

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Faq for west bengal, what is the best time of year to visit digha.

October to February is the best time to visit the beaches of Digha.

How far is Kolkata to Digha by car?

The distance between Kolkata and Digha is approximately 183 kilometers, and it will take 4 hours 22 minutes to reach Digha by car.

What is Digha famous for?

Digha is famous for its beaches and scenic view.

Which is better: Old Digha or Digha?

Old Digha has become dirty; New Digha is better. Digha beaches used to be much better in the past, with lesser people and shops, etc. Although much has been done recently to improve the atmosphere around Old Digha, lots more needs to be done.

What places can a tourist explore in Digha apart from the ones mentioned in the tour package?

Apart from the beaches, aquarium and Chandaneswar Temple, one can also visit the Digha Science Centre and Casuarina Forest.

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    এই প্রথমবার দিঘা ঘুরতে চললাম প্রিয় বান্ধবীর সঙ্গে।। Digha Tour।। #digha #tour #dighaseabeach ...

  9. Digha tour || part -2 || family outing || 2nd vlog..||

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  10. DIGHA TOUR

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  11. Taylor Swift's "Eras" tour is transforming London. I've never seen

    When the "Eras" tour comes to a city, it creates this strange sense of us—the regular locals—and them, the world's Swifties. As I stood outside the Black Dog, a group walked past.

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  13. Protestors invade PGA Tour final round at Travelers Championship

    Climate change protestors invaded the final round of the PGA Tour event on Sunday. The Travelers Championship in Cromwell, Conn., had to be briefly delayed by the group that ran out from the crowd ...

  14. Digha Tour || Day-1 || #trending #viral #digha #tour

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  15. দীঘা ভ্রমণ 2022

    দীঘা ভ্রমণ 2022 | Digha Tour Guide | Digha Tour Plan | Digha Hotel | Howrah-Digha Train | Digha Tour👉Digha Tour for 2 Nights and 3 Days Plan 👇How to reach ...

  16. Taylor Swift joined by Travis Kelce onstage at Eras Tour in London

    Add Travis Kelce to the rolling credits of the Eras Tour.. Taylor Swift's boyfriend surprised 89,000 fans inside Wembley Stadium in London on Sunday by joining dancers Jan Ravnik and Kameron ...

  17. 10 Best Things To Do In Digha, India

    Best Things To Do In Kolkata (Calcutta), India. 1. Digha Cashew Garden - a must for cashew lovers. Editor's Note: There's no photo available at the time of writing. If you enjoy nature, one of the best spots to visit in this resort town is Digha Cashew Garden. The botanical garden promotes cashew nuts plantation and is an initiative of the West ...

  18. Digha Tourism (2024)

    Get the best Information about Digha Tourism. Get travel guides and plan your trip to Digha with tour packages, places to visit, sightseeing, hotels, and reviews by other travellers. ... Need help with tour packages? Fill this form to get a callback. 022-48934191 [email protected] Mon-Fri: 10AM - 7PM (IST) Saturday: 10AM - 2PM (IST)

  19. Digha Tourism

    Chandaneswar Temple. Pilgrimage. #6 of 11 Places to Visit in Digha. At a distance of 6 km from Digha Railway Station, Chandaneswar Temple is an ancient Hindu temple located at Chandipur near Digha, West Bengal. It is one of the renowned places of pilgrimage in Digha and among the must include places in Digha Tour Packages.

  20. THE 10 BEST Places to Visit in Digha (UPDATED 2024)

    Top Things to Do in Digha, West Bengal. 1. Shankarpur Beach. One gets an unobstructed view of the full expanse of the sea. 2. Udaipur Beach. You can even hire two-wheelers and roam the beach or go to a place called Mohona while riding through the beach. 3. Talseri Beach.

  21. Digha

    West Bengal. Tourist Places in Digha. Digha Beach, Talsari Beach, Digha Mohona Watch Point, Amrabati Park, Marine Aquarium and Regional Centre. Best Time to Visit in Digha. October to February. Restaurants in Digha. Biryani House, The Bite, Wow Momo, Hotel Purbasha Restaurant. Digha is famous for. Beach, Relaxation, Food & Culture.

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  23. 25 Best Tourist Places to Visit in Digha 2024

    There are two Mohona in Digha, like Bakkhali Beach. One is beside old Digha (the primary market here), and another is beside Udaypur Beach. You can hire a bike to visit these places. Digha Mohana. Old digha Neheru Market. 7. Chandaneswar Temple. Tourists of Digha can easily visit the Orissa Chandaneswar Shiva Temple.

  24. 1 Night 2 Days Digha Tour From Kolkata

    Day 1: On a Saturday morning, take Tamralipta to the express from Howrah Railway station at 6:40 am and reach Digha station. Take a rest and have lunch in the hotel. In the evening visit the Sea Beach. Day 2: Experience the Sunrise of the Sea Beach early in the morning and reach Mohona fish market. After the Mohona Udaypur Sea Beach, science ...

  25. Digha Tour

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  26. Digha Tour Package For 2 Nights 3 Days

    Summit Barsana Resort & Spa Kalimpong. Kalimpong. 1 km from City Center. ₹6,032₹8,742. per night. Digha 3 Days Packages - Enjoy a breezy and comfortable stay along the coast of the Bay of Bengal in the delightful little town of Digha with Digha 2 nights package.