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Reservations: 1 (866) SKI-KICK Email:  [email protected]

Kicking Horse Mountain Resort PO Box 839, 1500 Kicking Horse Trail, Golden, BC V0A 1H0

Freeride World Tour 2024

The freeride world tour is coming back to the horse february 14-20, 2024, competition confirmed – thursday, february 15, fis freeride world tour updates; all you need to know.

The Freeride World Tour is a five-stop international journey, featuring world-class venues with Kicking Horse Mountain Resort, Golden BC as the ONLY stop in North America!

Venue Information: Competition will be held on 1 of 2 alpine faces within the ski area boundary, with the final determination coming no later than 24hrs prior to the selected date within the waiting period of February 14-20.  Spectators will be able to watch some of the world’s best ski and snowboard athletes compete in North America’s gnarliest inbounds terrain.

Viewing locations will  be accessed on skis or snowboard only and may require confidence in advanced terrain . They can choose to get up close and personal by watching from the event village located in the bowl at the bottom of the competition venue, or get a stunning panoramic view from the opposing face or ridge. Either way it will be incredible on-snow entertainment with high speeds and big drops. You have to see it to believe what these athletes can do on their skis and snowboards.

Live Stream: Competition will be streamed on FWT website & FWT facebook page. Anyone can access and it is free. A couple of days after the competition, full replay will also be available online, as well as top runs and highlights.

Competition will be livestreamed on the Freeride World Tour Website. 

The Freeride World Tour is a one day event! The athletes will compete on the best weather day that falls in the weather window of February 14-20th.

Freeride World Tour 2024 Teaser | https://www.youtube.com/watch?v=yo4sV4i6qU0

Freeride World Tour 2023 Kicking Horse Extended Highlights | https://www.youtube.com/watch?v=BndvnIj_JLQ

Top 10 Lines of All Time (Ski Men) |  https://www.youtube.com/watch?v=izWefh7S7l4

Top 5 Lines of All Time (Ski Woman) |  https://www.youtube.com/watch?v=1VBtNRbrR8U

Top 5 Lines of All Time  (Snowboard Men) |  https://www.youtube.com/watch?v=mncDl8pgYUU

Top 5 Lines of All Time (Snowboard Woman) |  https://www.youtube.com/watch?v=6JPA6FR03CM

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How to Watch the Freeride World Tour

This season, ski magazine is an official media partner for the fwt. here's what you need to know to enjoy the big show..

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! >","name":"in-content-cta","type":"link"}}'>Download the app .

This week, the best freeskiers in the world will head to Hakuba, Japan for the first stop of the 2019 Freeride World Tour (FWT19) season. For the first time,  SKI Magazine is the official U.S.A. media partner for the FWT, so we thought it might be helpful to give a primer on how to watch the tour this season.

Freeride World Tour: How it Works

For FWT19, there are 20 male skiing competitors and 11 female skiers, and all of the athletes on the Freeride World Tour have earned their spot. They either qualified by working their way up with consistent performances during past FWT seasons,  Freeride World Qualifier and Freeride Junior Tour events, and/or by being renown for their proven big mountain abilities. There are a number of Wild Cards that participate each season, most of which are invited for their very proven big mountain abilities.

See Who’s Invited:  FWT Wild Cards for 2019

At each stop, riders are allowed a visual inspection only. On a pre-determined venue, which is usually quite steep and littered with cliffs, there is no practice run and no on-course inspection. Riders are responsible for picking their lines after visual inspection and guesstimating the size of airs for tricks, etc., sometimes right before take off.

Once a skier drops in from the start gate, they are judged on five variables: Line, fluidity, control, technique, and air/style. The objective difficulty of a skier’s line of descent is usually the most important factor. The more exposed, difficult, and steep a line is, the higher all of the other scores will likely be. Fluidity, control, and technique are all tied to each other, as the faster and smoother a skier descends a line, the higher all of these scores will be. 

The final variable, air/style, is certainly a crowd pleaser, and can lead to massive backflips , corked 720s, and, in the case of Italy’s Markus Eder  during last year’s season finale, a nose-butter 360 off an impressively large cliff. Tricks are not mandatory, but they tend to separate those on the podium from everyone else. 

Stay on Topic: Freeride World Tour’s 2019 Schedule

Markus Eder’s 3rd Place Run Verbier Xtreme FWT2018

The first stop of FWT19 is scheduled to take place this weekend in Hakuba, Japan, with a competition weather window that runs from January 19-26th. You can watch the event teaser as well as highlights from the Freeride World Qualifier 3* event on the FWT website.   Keep up-to-date with all of the FWT19 action on SKImag.com’s FWT page , as well as SKI Magazine’s  Facebook and Twitter channels.  The event will live stream on FWT’s YouTube channel.

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Freeride World Tour

Top riders compete on the world's most challenging peaks to be crowned an FWT world champion.

Event Series

3 Tour Stops

Live Stream Stop Three of the IFSA FWT Challenger Series

California… knows how to party. And by party, we mean they play host to one of the most exciting freeride comps of the year. It’s time for the Third Stop of the 2024 IFSA Freeride World Tour (FWT) Challenger Series presented by Orage. With a spot on the Tour at stake, there’s no doubt riders will be bringing their A game. Taking place at the legendary Kirkwood Mountain Resort, we head west to one of North America’s freeride meccas. There have been several FWT Pro events here in the past, so the mountain is no stranger to hosting the best of the best. On April 1, you can watch the top freeriders in the Americas throw down in the final FWT Challenger of the season at the link below.

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How to watch the 2024 Tour de France – live streaming

T he biggest race of the season, the Tour de France , is upon us, with the three-week race kicking off on Sunday, June 29, in Tuscany and concluding in Nice on Sunday, July 21.

The Tour de France is free to air on ITVX (UK) and SBS On Demand (AUS) . Away from home? You can watch free from anywhere using a VPN .

The race is set to play host to the most anticipated yellow jersey battle in years as two-time winners Jonas Vingegaard (Visma-Lease A Bike) and Tadej Pogačar (UAE Team Emirates) do battle against fellow superstars Remco Evenepoel (Soudal-QuickStep) and Primož Roglič (Bora-Hansgrohe).

The star quartet will be supported by a host of big names, including Sepp Kuss , Matteo Jorgenson (Visma-Lease A Bike), Juan Ayuso , João Almeida, Adam Yates (UAE Team Emirates), Mikel Landa (Soudal-QuickStep), Jai Hindley and Aleksandr Vlasov (Bora-Hansgrohe).

They'll all be joined at the start by the cream of the crop of the international peloton, including a host of other GC rivals such as Simon Yates (Jayco-AlUla), Richard Carapaz (EF Education-EasyPost), Enric Mas (Movistar), David Gaudu (Groupama-FDJ), and Ineos Grenadiers quartet Egan Bernal , Carlos Rodríguez, Tom Pidcock, and Geraint Thomas.

Elsewhere, look out for sprinters and Classics men including Mark Cavendish (Astana Qazaqstan), Matej Mohorič (Bahrain Victorious), Arnaud De Lie (Lotto-Dstny), Fabio Jakobsen (DSM-Firmenich PostNL), Wout van Aert (Visma-Lease A Bike), Mads Pedersen (Lidl-Trek), and Alpecin-Deceuninck pairing Jasper Philipsen and Mathieu van der Poel .

How to watch the Tour de France for free

The 2024 Tour de France will be aired for free in Australia on SBS on Demand , in the UK by ITV4 , and in Wales by S4C .

If you live or are on holiday in any of these countries then enjoy the month of racing with no subscription fees to pay. However, if you're away from home on holiday during the racing then it's possible to keep up with the racing without resorting to shelling out for a local streaming subscription.

A VPN could solve your problem, and we have all the information on h ow to watch the action using a VPN below.

How to watch the Tour de France in the USA & Canada

NBC hold the broadcasting rights for the Tour de France in the USA. The race will be broadcast live on NBC, as well as the network's streaming service, Peacock TV .

FloBikes will air the Tour de France in Canada. An annual subscription will set you back $29.99/month or $150/year.

Viewers in the USA can watch the Tour live via the network, while highlights and on-demand streams will also be available.

Peacock TV offers a seven-day free trial for those who want to try before you buy. A full subscription to the service starts from $4.99 per month.

NBC is available via cable plans and, if you're a cord-cutter, you can watch the network via Hulu ($7.99 per month with a 30-day free trial), DirecTV (from $64.99 per month with a five-day free trial), and FuboTV (from $74.99 per month with a seven-day free trial).

How to watch the Tour de France in the UK

In the UK, the Tour de France will be aired free to air on TV ITV4 , and Welsh-language channel S4C as well as via Eurosport and Discovery+ .

A 'standard' subscription to Discovery+, which includes Eurosport's cycling coverage, will set you back £6.99 per month or £59.99 per year. The package includes year-round cycling streams as well as other live sports, including snooker, tennis, motorsports, the Paris Olympic Games, and more.

A premium subscription, which includes all that plus TNT Sports (Premier League, Champions League and Europa League football plus rugby, wrestling, UFC, and MotoGP), costs an additional £29.99 per month.

How to watch the Tour de France around the world

In Australia, national broadcaster SBS will carry live Tour de France coverage.

For a local feel and full French-language coverage of the race, head to France TV Around Europe, broadcasters include ARD in Germany, Sporza and RTBF in Belgium, Rai in Italy, and RTVE in Spain.

Watch live cycling on any streams

If you are outside of your home region and need to access your live streaming services to watch the action, you may find your access to be geo-restricted.

In this case, a VPN service will come in handy, allowing your computer to pretend it's home and let you log into your streaming accounts to catch all of the racing action.

Our colleagues at TechRadar thoroughly tested several VPN services and came up with a few great recommendations below.

1. NordVPN - get the world's favorite VPN We've put all the major VPNs through their paces and we rate NordVPN as the best for streaming Netflix as our top pick, thanks to its speed, ease of use and strong security features. It's also compatible with just about any streaming device out there, including Amazon Fire TV Stick, Apple TV, Xbox and PlayStation, as well as Android and Apple mobiles. View Deal

There are a couple other very good options that are safe, reliable and offer good bandwidth for streaming sports. Check out two other top options below - ExpressVPN and the best budget option, Surfshark .

2. Try ExpressVPN risk-free for 30 days ExpressVPN offers a 30-day money back guarantee with its VPN service. You can use it to watch on your mobile, tablet, laptop, TV, games console and more. There's 24/7 customer support and three months free when you sign-up.

Try the 12-month plan for the best value price. View Deal

3. Surfshark: the best cheap VPN

Currently topping our charts as the fastest VPN around, Surfshark keeps giving us reasons to recommend it. It's a high-value, low-cost option that's easy to use, full of features, and excellent at unblocking restricted content. 

With servers in over 100 countries, you can stream your favorite shows from almost anywhere. Best of all, Surfshark costs as little as $2.30 per month, and it comes with a 30-day money-back guarantee to try it out. View Deal

Tour de France schedule

Tour de Suisse 2024 : How to Watch the Race Online

By Michael Charboneau

Michael Charboneau

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

For over 90 years, the Tour de Suisse, a pro cycling race held in Switzerland, has drawn elite cyclists from across the globe, and it’s easy to see why. Although it lacks the widespread name recognition of cycling’s pinnacle race, the Tour de France , this event features epic alpine climbs, adrenaline-soaked time trials, and lots of fierce competition. Thanks to its spot on the calendar (mid-June), many pros use the Tour de Suisse to test their legs before heading to the Tour de France in July, which makes this a must-watch event for cycling fans.

At a Glance: How to Watch Tour de Suisse Online

The 2024 Tour de Suisse takes across eight stages from June 9 to June 16. By the time the riders cross the finish line of stage eight, they’ll have covered 950 kilometers (about 1,211 miles) and climbed over 62,000 feet — enough to summit Mount Everest twice. Want to catch all the action? Here’s how to watch the 2024 Tour de Suisse online.

How to Watch the 2024 Tour de Suisse Online

If you live in the United States, the best way to watch the Tour de Suisse is to stream it online via FloBikes . You can choose either an annual subscription ($150/year) or a monthly subscription ($29.99/month) — either will allow you to watch every stage live. You can also rewatch past stages on FloBikes, and your subscription grants access to livestreams of other major cycling events, including the Tour de France.

How to Watch the 2024 Tour de Suisse for Free

Don’t want to sign up for a new streaming platform? You can also use a VPN (a virtual private network) to watch the Tour de Suisse livestream from the Swiss public broadcaster SRF. We recommend ExpressVPN — it’s a popular, reliable choice and it costs as little as $8.32 per month when you sign up for an annual plan. Better yet, every ExpressVPN plan has a 30-day money-back guarantee.

Tour de Suisse Route

The 2024 Tour de Suisse began with Stage 1 in Vaduz, which is technically in the neighboring country of Lichtenstein. The first stage is an individual time trial, where riders each race the course alone and compete to have the best time. From there, the Tour stages include a mix of terrain, including relatively flat stretches (especially Stage 3 from Steinmaur to Rüschlikon), rolling countryside, and dizzying climbs and descents through mountain passes (Stages 4 and 5 especially).

Stage 4 will take athletes through the famed Gotthard Pass, a legendary alpine route that crests at just over 2100 meters (6,909 feet) in altitude. The Tour wraps with Stage 8, a short but punchy time trial where riders will have to sprint 15.7 kilometers and ascend nearly 900 meters (2,900 feet) to the finish. While each stage presents unique challenges, the Tour de Suisse is a mountainous route, so the overall winner will need to be a talented climber. 

Tour de Suisse Schedule

The 2024 Tour de Suisse takes place in eight stages, starting on Sunday, June 9 and ending with the final stage on Sunday, June 16. The times below are the official start times for each stage, according to the race’s website, and they are converted to Eastern Standard Time.

Stage 1: Vaduz (time trial): June 9 at 8:08 a.m.

Stage 2: Vaduz to Regensdorf: June 10 at 6:45 a.m.

Stage 3: Steinmaur to Rüschlikon: June 11 at 7:10 a.m.

Stage 4: Rüschlikon to San Gottardo: June 12 at 6:30 a.m.

Stage 5: Ambri to Cari: June 13 at 7:05 a.m.

Stage 6: Nordic Centre Goms in Ulrichen to Blatten-Belalp: June 14 at 9 a.m.

Stage 7: Villars-sur-Ollon: June 15 at 8:20 a.m.

Stage 8: Aigle/Centre Mondial du Cyclisme UCI to Villars-sur-Ollon (time trial): June 16 at 7:38 a.m.

Tour de Suisse Cyclists to Watch

Because it takes place right before the Tour de France, the Tour de Suisse is a fascinating showcase for cycling talent. Some major teams choose not to race their best riders in this event so they can save their strength for the Tour de France, and that gives lesser-known athletes a chance to shine. Even so, the competition is always fierce, and the 2024 Tour de Suisse has drawn some high-wattage talent.

Cyclists to watch this year include Danish athlete Mattias Skjelmose, who won the Tour de Suisse last year (a race that was marred by the tragic death of cyclist Gino Mäder) and returns this year as the defending champion.

As of June 13, British cyclist Adam Yates, riding for UAE Team Emirates, is the current leader of the 2024 Tour de Suisse. Working with teammate João Almeida, he was able to ride to a commanding victory on the mountainous stage 5. Almeida took second place in that stage, and is also currently holding second place in the general classification. You can view the full classification breakdown and more rider stats on the Tour de Suisse website .

Stream the Tour de Suisse with ExpressVPN online.

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2023 Tour de France watch guide: Everything to know to get ready for the 110th edition

The Super Bowl of cycling is back.

Jonas Vingegaard will attempt to defend his title in the 110th Tour de France, which starts July 1. Last year's win was the Danish rider's first victory as he beat the favored Tadej Pogacar with impressive performances in the mountains.

The yellow jersey is up for grabs again as Pogacar will be racing after suffering a broken wrist in April. Other notable participants include Spain's Mikel Landa and Enric Mas, France's David Gaudu and Australia's Jai Hindley and Ben O'Connor.

American team Trek-Segafredo will rebrand at the end of this month and race as Lidl-Trek for the Tour de France. Mattias Skjelmose, 22, won the Tour de Suisse on Sunday and the Dane will be seeking to carry that momentum into the Tour de France.

This year's route starts in Bilbao, Spain before its celebratory conclusion in Paris, France.

Here's everything you need to know for the 2023 Tour de France:

When is the 2023 Tour de France

The 2023 Tour de France starts on July 1 and races through July 23.

How to watch the 2023 Tour de France

The Tour de France will be televised on NBC, NBC Sports and USA Network.

How to live stream the 2023 Tour de France

The Tour de France will be live streamed on Peacock.

Who are the analysts for the 2023 Tour de France

Phil Liggett returns as play-by-play for his 51st Tour de France. He will work alongside veteran analyst and former Tour de France participant Bob Roll. Steve Porino and Christian Vande Velde will report from the scene.

Main Content

• Freeride World Tour
• FWT Challenger
• FWT Qualifier

The competition

Nurturing and enhancing the abilities and potential of emerging athletes.

Over 60 events held across the globe

The primary objective of the world qualification circuit is to nurture and enhance the abilities and potential of emerging athletes. This is accomplished through a series of 60 events held across the globe, with 40 of them taking place in Europe.

The road to the Freeride World Tour

from grassroots competitions to the elite, this is the Road to the fwt.

Four levels of events exclusively for adults.

• One-star events are considered the entry-level events and are relatively easier compared to the others.
• Two-star events provide a slightly higher level of difficulty and competition.
• Three-star events offer an even more challenging experience for the participants.
• Four-star events are the most prestigious and fiercely competitive events at the Qualifier level.

A platform TO progress

These events provide a platform for athletes to earn points. The scoring system is based on the star ranking of the qualifying events, which range from 1 to 4 stars. The event region is divided into two regions: Region 1 (Europe, Asia, and Oceania) and Region 2 (USA, Canada, Chile, and Argentina).

Among the Qualifier level events, the four-star events hold the highest significance and prestige. The selection process for these events is based on a comprehensive global seeding list. Four-star events offer the most ranking points, and a rider's overall ranking is determined by their three best results from all events in the current season.

Based on the rankings, the most accomplished Qualifier riders are then given the opportunity to compete in the prestigious FWT Challenger series. Challenger events are the highlight of the season for all Qualifier riders, as they play a crucial role in determining which riders will qualify for the FWT Pro in the following season.

TAKE YOUR CHANCE, BECOME A FWT RIDER!

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More From Forbes

Shaun white is launching a new professional winter sports league.

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Shaun White announced the launch of The Snow League, the first professional winter sports league for ... [+] snowboarding and freeskiing competition that he hopes will provide winter sports athletes their most straightforward opportunity to support themselves competing—as well as a path to being crowned world champion.

By all accounts, Shaun White has already cemented his snowboarding legacy.

He’s a three-time Olympic gold medalist (the most of any snowboarder). He’s won 13 X Games gold medals (and another two in skateboarding). He owns a namesake snowboard brand , Whitespace.

There’s not much more a pro snowboarder could hope to accomplish. But since his retirement from the sport, White has found himself thinking about building a legacy outside his personal accomplishments—one that could leave the sport better than it was when he competed in it.

On Monday, White announced the launch of The Snow League, the first professional winter sports league for snowboarding and freeskiing competition that he hopes will provide winter sports athletes their most straightforward opportunity to support themselves competing—as well as a path to being crowned world champion.

Debuting in winter 2025 with a five-event season, The Snow League will feature a global competition format. The league’s first event in March 2025 will be held in the U.S., with the remaining four held at winter resort destinations around the world, and it will conclude after the 2026 Milano Cortina Games.

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The first season will feature five men’s and women’s snowboard halfpipe events, with freeskiing introduced midway through the season. Down the line, the league aims to add other disciplines, such as slopestyle and big air.

“Everything we’re doing is very calculated,” White told me. “We want to do it correct; we don’t want to have to go back on something. We want to crawl before we walk before we run.”

Athletes—the world’s top 20 men and top 16 women—will accumulate points based on their results from each event, with a world champion being crowned after the last event. Riders will be chosen via a modified ranking from the World Snowboard Points List, recognized as the definitive ranking system for competitive snowboarding globally.

Each event will include a training day and two days of competition—a qualifying day and a championship day.

For the qualifier, athletes will be seeded into four heats, with a best-of-two run format. The top qualifier from each heat will advance to the championship. The second- and third-highest scorers from each heat will enter another heat to compete for the last four championship spots.

In the championship, eight men and eight women will compete in a head-to-head bracket format with quarterfinals, semifinals and finals rounds. Seeding is based on qualifying day finishes. Athletes must win two of three runs to advance to the next round in the bracket.

Sandy MacDonald, Olympics head judge and competition director for several premier winter sports competitions, will serve as the league’s head of competition.

Debuting in winter 2025 with a five-event season, The Snow League will feature a global competition ... [+] format. The league’s first event in March 2025 will be held in the U.S., with the remaining four held at winter resort destinations around the world, and it will conclude after the 2026 Milano Cortina Games.

White says the seed for the idea that would eventually become The Snow League was planted in his brain many years ago, during a season in which he entered every single major competition he could—not just in halfpipe, his primary specialty, but slopestyle and rail jams as well—and went undefeated.

“I’d never done that before,” White said. “I’ll never forget getting to the end of the season and getting interviewed, and this person was like, ‘What an incredible accomplishment, what a season, but how does it feel not to be the world champion?’ In that moment I realized there’s such a disconnect in our sport—so many big events that don’t really feed into each other.”

There is a fluctuating but overall healthy number of freestyle snowboard events on the calendar. FIS-organized Grand Prix events and, every four years, the Olympics. X Games. Dew Tour. Not to mention resurging rail jams—Red Bull Heavy Metal, DIYX Street Jam, Red Bull Rail Yard—and the chance to blend freestyle and freeride at Natural Selection Tour.

But the gap White has identified is a significant one. These events exist in vacuums. Most major sports have a league of some kind. They allow fans to follow storylines as they develop from game to game or stop to stop, crowning an overall winner at the end of the season.

And sports fans truly identify with that format. Setting aside the obvious major leagues—MLB, NBA, NFL, NHL, MLS and the Premier League—we’ve witnessed sports explode in popularity when they’ve been elevated in such a way that fans can follow along, develop favorite athletes and understand the stakes. Just look at Formula 1, the WNBA or the WSL.

“There is no one-stop destination for snowboarding and freeskiing,” said The Snow League COO Ian Warda, the former VP of global integrated marketing at Burton and operator of the annual (now defunct) Burton U.S. Open.

“The content is scattered; the media landscape is very fragmented. It’s hard as a fan to follow it,” Warda added. “Name a sport that people would recognize. Most people can start rattling off the top teams, the top players, where to watch, where to buy merch—that ecosystem of the sport, the business around it. That doesn’t really exist in snowboarding.”

Action sports is catching on, however. On June 13, X Games announced X Games League, a year-round international competition calendar with teams composed of athletes from multiple disciplines—winter and summer—who will compete for points to earn both individual and team prize purses.

Having retired only recently, after competing at the 2022 Beijing Olympics, White understands the athletes’ experience well enough to know that this is something they’re looking for in their snowboarding careers.

“I know the pain points for the athletes,” White said. “The need for the athletes is there; the want to do it is clear. It’s bittersweet; it’s a good time and place for us to be launching our league, but it’s also a bitter moment for the sport that there’s not more done to highlight it.”

NBC characterized its Pyeongchang 2018 men’s snowboard halfpipe final broadcast, anchored by White winning his third Olympic gold medal, the “most dominant Winter Games Tuesday night ever.”

And yet, White says, “the top-viewed event at the Winter Olympics isn’t having its moment after the Olympics is over.”

Two-time Olympic gold medalist in halfpipe Chloe Kim said she is “thrilled” about The Snow League. “It’ll be great to have competitions that focus more on the athletes, giving us more opportunities to shine and do what we do best: snowboard,” Kim said. “I’m grateful to Shaun for giving back to the sport and his unwavering mission to uplift it.”

The total prize purse for The Snow League’s first season will be at least $1.5 million, the highest in the sport. A prize purse will be awarded at each of the season’s five events as well as at the end of the season, when an additional prize will be distributed to the league’s top finishers.

It’s no secret that the money in snowboarding and freeskiing isn’t made on the snow. Action sports athletes are largely supported by their sponsors, who often cover the costs of equipment, coaching, travel and more. An athlete might make $5,000 making a competition podium, but depending on where they’re based and where the contest was held, that might barely cover travel and lodging.

“We’re gonna pay the whole field; if you’ve qualified to get to the event, you will get compensated for being there,” White said. As much as The Snow League is about giving the world’s elite riders and skiers a premier competitive platform, White also hopes it provides a platform for the next generation of riders to break out.

The league is backed by a who’s who of investors including Will Ventures, Ares Management funds, David Blitzer and Ryan Sports Ventures, with Range Sports advising on media rights and commercial partnerships strategy and execution.

The Snow League CEO Omer Atesman, a serial entrepreneur in the sports, technology, and advertising sectors, previously worked with White developing educational sports content for startup The Skills—similar to MasterClass, with athletes.

The Snow League hasn’t finalized media rights and distribution but plans to have “premium on-site and broadcast production” from top-tier partners. “Everyone sees what we see; the sports have an incredible fan base, an incredible participant base,” said Warda. “Those ingredients lead to opportunities.”

The Snow League aims to have linear coverage around the world as well as more access through digital, both live and on-demand. There is, as of right now, no concrete plan for a Drive to Survive –style documentary...but a photographer travels with White and the team, capturing content in meetings or in Zoom conversations with athletes.

“There will be component of storytelling in some way that goes beyond just the live broadcast, for sure,” White said.

“One of the principles in building this is to make it more appealing to a new fan and what we would call a casual sports fan,” Warda said. “One of the reference points is this phenomenon of human interest storytelling in sports—behind the scenes and under the hood, behind the goggles, sort of developing the characters of our sport. People develop a personal connection to the athletes, how they’re living their lives, their struggles and triumphs.”

The Snow League also has the potential to create a net positive impact on the lives of amateur skiers and snowboarders who may never compete at a high level.

Some of the resorts the team is considering for its first season stops have permanent 22-foot halfpipes...but not all. The attendance and revenue The Snow League could generate means resorts may have the impetus and support to construct new features not only for the event but for visitors to enjoy long after.

“I think it’ll inspire more halfpipes to be built at local resorts because the athletes are calling for it, and when there’s a demand there’s a response usually,” White said. He also thinks it will inspire the next generation of halfpipe athletes because now there is a tour to follow.

“The Snow League really will be Shaun’s biggest legacy,” Warda said. “Bigger than anything else he’s ever done.”

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