• Information for...

What are you looking for?

Great britain domestic day visits: latest results.

  • Using your device

Released on:

12 March 2024

Next release:

to be confirmed

For further information, please contact [email protected] .

NOTE: This statistical release contains annual provisional estimates for 2023. This series will now be subject to a methodological review. Following this review, estimates published in this release will change. Please use caution in interpreting or using the provisional figures published here. Please see our Statement on methodological review (PDF, 190.07 KB) for more details.

Report highlights

Volume:  day visits increased in 2023 vs 2022 with the first half of the year showing stronger growth, likely due to the impact of COVID-19 in early 2022.

Value:  Spend was up vs 2022 in both nominal and real (inflation adjusted) terms.

Average spend per visit:  was up vs 2022 in nominal terms but in real terms it saw a slight decline.

Regions:  London saw the largest share and strongest year on year growth for both visits and spend out of all the English regions, echoed by the growth in visits to large cities and towns more broadly. Behind London, the South East accounted for the highest volume and value across 2023.

Activity:  Visiting friends and relatives remained the most frequent type of visit although growth was flat vs 2022. Visits to attractions were up. VFR trips and those who went for food and drink/a night out/speciality shopping accumulated the most spend in 2023. 

View the latest report

Report: domestic day visits q4 2023 and 2023 overall (published 12th march 2024).

Access the findings in our summary report which covers headlines, regional distribution and trip characteristics from the Great Britain Day Visits Survey (GBDVS).

Data: Domestic day visits Q4 2023 and 2023 overall (Published 12th March 2024)

Download the data in Excel and explore the detail in the pre-built pivot tables, from the Great Britain Day Visits Survey (GBDVS).

Background Quality Report: Domestic day visits in 2023 (Published 12th March 2024)

See the BQR for an overview of the project, methodology details and the full GBDVS questionnaire.

Pre-release access

Pre-release access for the Day Visits data for Q4 2023 and 2023 overall data was provided 24 hours ahead of publication to the following individuals:

VisitEngland : Patricia Yates, Andrew Stokes, Lyndsey Turner-Swift, Shivah Jahangir-Tafreshi, Louise Bryce,Tracey Edginton, Charlotte Sanders, Dipika Ghose, Thomas Clues, Rachael Farrington, Anke Monestel, Pauline Stobbs and James Sandy

DCMS : Benjamin Kay, Duncan Parish, Ellie Fox, Heather Monro, Lata Mistry, Phoebe Coleman, Robyn Schaffer and Sarah Lasher 

About the survey

The Great Britain Tourism Survey: Day Visits is a national consumer survey measuring the volume and value of domestic day trips taken by residents of Britain, and provides detailed information about trip and visitor characteristics.

The statistics from 2021 onwards below are based on a new combined online survey that replaces the separate Great Britain Tourism Survey and GBDVS that ran until the end of 2019.

Fieldwork for 2020 and the first three months of 2021 was impacted by COVID-19 related travel restrictions. Therefore, 2021 data only refers to April-December 2021.

Previous reports to the ones hosted on this page can be found on the Day Visits archive page.

The results include data for three definitions of leisure day visits:

  • Tourism Day Visits (the standard definition);
  • 3+ hour Leisure Day Visits (the broadest measure);
  • Tourism Day Visits – Activities Core to Tourism (the narrowest measure).

The Great Britain Tourism Survey: Day Visits is designated as official statistics and follows the  Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.

VisitEngland jointly sponsors the survey with our partners  VisitScotland  and  VisitWales .  

Related resources

  • Great Britain domestic overnight trips volume and value can be found on this page: Great Britain domestic overnight trips: latest results
  • For more facts and figures about tourism in England, discover the value of tourism in England and explore the Domestic sentiment tracker .
  • Learn about England hotel occupancy , and use the Bank Holiday Trip Tracker to find out more about Bank Holiday tourism in Britain.

Explore our curated information for...

Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

BELFAST MUSIC TOURS - Exchange Placwe group 2 facing BB

Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

A sign which reads "Welcome to Noah's Ark Zoo Farm" with various staff members standing in front wearing matching branded tops. Noahs Ark Zoo Farm - Gold award winner for the Accessible and Inclusive Tourism Award at the VisitEngland Awards for Excellence 2023.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

An aerial view of the grounds surrounding Blenheim Palace, an eighteenth-century country house, surrounded by gardens, trees and a lake crossed by a bridge to reach the front of the house. Blenheim Palace - Silver award winner for the Large Visitor Attraction of the Year at the VisitEngland Awards for Excellence 2023.

Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

Bell's Bridge and the SEC Armadillo by the river Clyde in Glasgow, at sunrise.

Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

Two men standing in front of street art, dancing

Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.

VB34184455

  • Travel, Tourism & Hospitality ›

Leisure Travel

Domestic vacations in the United Kingdom - statistics & facts

Are staycations making a comeback, key insights.

Detailed statistics

Number of domestic overnight vacations in Great Britain 2010-2022

Domestic tourism expenditure on vacations in Great Britain 2010-2021

Most visited English cities for domestic vacation trips 2017-2019

Editor’s Picks Editor’s Picks Current statistics on this topic

Travel, Tourism & Hospitality

Domestic overnight tourism spending in Great Britain 2010-2022

Leading regions for summer staycations in the UK 2024

Distribution of travel and tourism expenditure in the UK 2019-2022, by tourist type

Recommended statistics

  • Premium Statistic Share of Britons taking a vacation 2016-2022, by destination
  • Premium Statistic Average number of vacations taken per person in the UK 2011-2022
  • Premium Statistic Average number of domestic vacations taken per person in the UK 2011-2022
  • Premium Statistic Domestic overnight trips in Great Britain 2022, by purpose
  • Premium Statistic Most visited English cities for domestic vacation trips 2017-2019
  • Premium Statistic Leading regional destinations for domestic vacation spend in England 2021-2023

Share of Britons taking a vacation 2016-2022, by destination

Share of residents taking a holiday in the previous 12 months in the United Kingdom (UK) from 2016 to 2022, by destination

Average number of vacations taken per person in the UK 2011-2022

Average number of holidays taken per person in the previous 12 months in the United Kingdom (UK) from 2011 to 2022

Average number of domestic vacations taken per person in the UK 2011-2022

Average number of domestic holidays taken per person in the previous 12 months in the United Kingdom (UK) from 2011 to 2022

Domestic overnight trips in Great Britain 2022, by purpose

Distribution of domestic overnight trips in Great Britain in 2022, by purpose of trip

Most visited English cities and towns ranked by holiday trips of residents in Great Britain from 2017 to 2019 (in 1,000s)

Leading regional destinations for domestic vacation spend in England 2021-2023

English local authorities ranked by annual average spending of domestic holiday tourists from Great Britain between April 2021 and March 2023 (in million GBP)

Domestic holiday travel

  • Premium Statistic Number of domestic overnight vacations in Great Britain 2010-2022
  • Premium Statistic Domestic vacation overnight stays in Great Britain 2010-2019
  • Premium Statistic Number of domestic vacation trips taken in Great Britain 2019, by month of visit
  • Premium Statistic Number of domestic vacation overnight stays in Great Britain 2019, by month of visit
  • Premium Statistic Average domestic vacation length in Great Britain 2021-2022
  • Premium Statistic Domestic vacation trips taken in Great Britain 2019, by accommodation type
  • Premium Statistic Domestic vacation overnight stays in Great Britain 2019, by accommodation used
  • Premium Statistic Domestic holiday booking methods in the UK 2019

Number of domestic overnight holiday trips in Great Britain from 2010 to 2022 (in millions)

Domestic vacation overnight stays in Great Britain 2010-2019

Number of domestic overnight holiday stays in Great Britain from 2010 to 2019 (in million bednights)

Number of domestic vacation trips taken in Great Britain 2019, by month of visit

Number of domestic overnight holiday trips taken in Great Britain in 2019, by month trip started (in million trips)

Number of domestic vacation overnight stays in Great Britain 2019, by month of visit

Number of nights spent on domestic holidays in Great Britain in 2019, by month trip started (in millions)

Average domestic vacation length in Great Britain 2021-2022

Average domestic holiday trip length in Great Britain from 2021 to 2022 (in nights)

Domestic vacation trips taken in Great Britain 2019, by accommodation type

Number of domestic holiday overnight trips in Great Britain in 2019, by accommodation type (in millions)

Domestic vacation overnight stays in Great Britain 2019, by accommodation used

Number of domestic holiday overnight stays in Great Britain in 2019, by accommodation used (in million nights)

Domestic holiday booking methods in the UK 2019

Methods of domestic holiday booking in the United Kingdom (UK) as of 2019

Domestic holiday expenditure

  • Premium Statistic Domestic tourism spending in Great Britain 2022, by purpose of trip
  • Premium Statistic Domestic tourism expenditure on vacations in Great Britain 2010-2021
  • Premium Statistic Domestic vacation spending per trip in Great Britain 2010-2021
  • Premium Statistic Domestic vacation spending per night in Great Britain 2010-2021

Domestic tourism spending in Great Britain 2022, by purpose of trip

Spending on domestic overnight trips in Great Britain in 2022, by purpose of trip (in million GBP)

Spending on domestic overnight holiday trips in Great Britain from 2010 to 2021 (in million GBP)

Domestic vacation spending per trip in Great Britain 2010-2021

Average domestic holiday spending per trip in Great Britain from 2010 to 2021 (in GBP)

Domestic vacation spending per night in Great Britain 2010-2021

Average domestic holiday spending per night in Great Britain from 2010 to 2021 (in GBP)

Destinations

  • Basic Statistic Regions visited on domestic vacations in Great Britain 2019
  • Premium Statistic Number of domestic vacation trips in Great Britain 2022, by destination type
  • Premium Statistic Number of domestic holiday overnight stays in Great Britain 2019, by destination type
  • Premium Statistic Seaside holiday trips taken in England 2006-2019
  • Basic Statistic National parks ranked by domestic visits in Great Britain 2016-2019

Regions visited on domestic vacations in Great Britain 2019

Share of domestic overnight holiday trips taken in Great Britain in 2019, by regions visited

Number of domestic vacation trips in Great Britain 2022, by destination type

Number of domestic overnight holiday trips in Great Britain in 2022, by type of destination (in millions)

Number of domestic holiday overnight stays in Great Britain 2019, by destination type

Number of domestic overnight holiday stays in Great Britain in 2019, by destination type (in million nights)

Seaside holiday trips taken in England 2006-2019

Number of domestic overnight holiday trips taken to the seaside in England from 2006 to 2019 (in million trips)

National parks ranked by domestic visits in Great Britain 2016-2019

Number of domestic tourism trips to national parks in Great Britain 2016 to 2019, by park (in millions)

Demographics

  • Basic Statistic Age of domestic vacationers in Great Britain 2019
  • Basic Statistic Family status of domestic vacationers in Great Britain 2019
  • Premium Statistic Domestic vacation trips with and without children in Great Britain 2021-2022
  • Basic Statistic Social grade of domestic vacationers in Great Britain 2019
  • Basic Statistic Car and work status of domestic vacationers in Great Britain 2019

Age of domestic vacationers in Great Britain 2019

Share of domestic overnight holiday trips taken in Great Britain in 2019, by age

Family status of domestic vacationers in Great Britain 2019

Share of domestic overnight holiday trips taken in Great Britain in 2019, by lifecycle

Domestic vacation trips with and without children in Great Britain 2021-2022

Share of overnight domestic holiday trips taken with children on trip in Great Britain from 2021 to 2022

Social grade of domestic vacationers in Great Britain 2019

Share of domestic overnight holiday trips taken in Great Britain in 2019, by social grade

Car and work status of domestic vacationers in Great Britain 2019

Share of domestic overnight holiday trips taken in Great Britain in 2019, by car ownership and employment status

COVID-19 impact on domestic tourism

  • Premium Statistic Domestic overnight tourism spending in Great Britain 2010-2022
  • Basic Statistic Change in holiday plans due to COVID-19 travel restrictions in the UK 2020
  • Basic Statistic Coronavirus impact on likelihood of taking domestic vacation in the UK 2020
  • Basic Statistic Plans of Europeans for domestic travel post COVID-19 restrictions May 2020
  • Premium Statistic Change in holiday search volume on Google in the UK 2023, by destination
  • Premium Statistic Vacation-search terms with highest growth post-lockdown in the UK 2020

Annual domestic overnight tourism spending in Great Britain from 2010 to 2022 (in billion GBP)

Change in holiday plans due to COVID-19 travel restrictions in the UK 2020

Thinking about your annual leave / holiday days, how are you planning to use them if travel abroad is still difficult for the foreseeable future?

Coronavirus impact on likelihood of taking domestic vacation in the UK 2020

Would you say the current pandemic has made you more or less likely to take a holiday elsewhere in the UK?

Plans of Europeans for domestic travel post COVID-19 restrictions May 2020

Assuming there will be no quarantine restrictions, do you plan to travel domestically for leisure again?*

Change in holiday search volume on Google in the UK 2023, by destination

Percentage change in holiday searches through Google UK in the United Kingdom (UK) in April 2023, by destination

Vacation-search terms with highest growth post-lockdown in the UK 2020

Holiday-related search terms with the highest year-over-year growth following the COVID-19 lockdown in the United Kingdom (UK) in July 2020*

Further reports

Get the best reports to understand your industry.

  • Travel and tourism in the United Kingdom (UK)
  • Domestic tourism in the United Kingdom
  • Vacation travel behavior in the United Kingdom (UK)

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

IMAGES

  1. Home sweet home: How popular is domestic tourism in Great Britain?

    domestic tourism in uk

  2. Home sweet home: How popular is domestic tourism in Great Britain?

    domestic tourism in uk

  3. London unveils largest domestic tourism campaign to revive hospitality

    domestic tourism in uk

  4. Home sweet home: How popular is domestic tourism in Great Britain

    domestic tourism in uk

  5. UK Tourism Statistics 2023: Latest Reports

    domestic tourism in uk

  6. Home sweet home: How popular is domestic tourism in Great Britain?

    domestic tourism in uk