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Tata Safari History | The Evolution of an SUV Icon

The car which started it all, the car which made India familiar with the silhouette of a modern-day SUV. Today we go back in time and talk about one of the most iconic cars in the Indian Automotive history, the Tata Safari. 

 It was the year 1998 and Tata Motors already had two offerings in the chunky utility car segment, Tata Sierra and Tata Sumo which were considered somewhat of a legend themselves. It was around this time when Tata Motors brought in another contender and the trio went on to coin the popular term, Si-Su-Sa, ‘Si’ being the Sierra, ‘Su’ being the Sumo and new ‘Sa’ being the all-new Safari. 

For many Indians, especially the ones growing up in that era, Tata Safari was the first taste of a true 4WD SUV that we got in the country. In fact, it was the first made-in-India 4WD SUV and has evolved to garner tremendous popularity amongst the auto enthusiasts in the country.

Read Maruti Suzuki Alto | 20 Years of Affordability

Tata Safari over the years

First-gen tata safari.

Tata Safari made its debut at the 1998 Auto Expo. Its humongous proportions and those manly looks made it an instant hit. The first-gen Safari came with a 2.0 Litre turbocharged diesel engine derived from Peugeot XD88 unit earlier used in the Sierra. It produced 90BHP mated to a five-speed manual. Having a 4WD option, Safari was widely recognised for its off-road capabilities. The massive amount of ground clearance further adding to the that go anywhere factor.

Safari’s strong character was one of its kind back in the day and there wasn’t any other car that could stand toe-to-toe with its stature. The road presence of the car was so strong that it made the traffic around it look petite and insignificant. It was the first time that the Indian market got familiar with the concept of climbing into the car as opposed to the conventional way of sitting in the car. All these factors made it very popular amongst the “movers and shakers” around the country. It was a politician’s favourite ride and has been a part of the PM convoy for a long time.

Its capabilities made it very popular amongst the auto enthusiasts of the time. Tata Motors sold a great number of Safari cars during its initial run despite a price tag of Rs.8.25 lakhs which was considered hefty back in the day.

In 2003, Safari was also introduced with a 2.1 Litre straight-4 N/A petrol engine producing 135BHP.

Second-gen Safari Dicor

The Safari had a great initial run with its popularity increasing along the way. But now arch-rival had also been breathing down its neck in the shape of the Mahindra Scorpio. So Tata Motors in 2005 gave an update to the existing Safari and the Safari Dicor was launched. It came with updated cosmetic changes on the exterior and refreshed interiors.

Under the hood, it housed 3.0 Litre turbo-diesel Dicor engine derived from the Tata 407 commercial vehicle. It produced 116 BHP and 300NM of torque and was mated to a 5-speed manual. It was priced competitively at Rs.6.40 lakhs to take the fight against the Mahindra Scorpio.

Read  10 Reasons why India loves Honda Cars!

In 2007, Tata further updated the Dicor with even fresher aesthetics, new headlamp cluster, new front grille and interior updates. The high-end trim even came with a host of features. These included dual airbags, ABS with EBD and rear AC vents. That’s not all, there was a DVD player with LCD screens at the front headrests for entertainment. It came with an all-new 2.2 Litre version of the Dicor tech engine producing 140BHP and 320NM of torque. This version was on sale from 2007 to 2012.

Tata Safari Storme  

The biggest revamp that the Safari got was showcased at the 11th Auto Expo in 2012 named the Safari Storme. The Safari Storme had sharper looks, sporty front and rear profile and the design language based on Tata’s X2 platform was very appealing to the enthusiasts. With the Storme, the Safari got another engine update, a new 2.2 Litre Varicor engine producing 150BHP and 320NM torque.

2015, witnessed the Storme getting a more powerful 2.2 Litre Varicor 400 engine, producing 156BHP and a massive 400NM of torque. This variant also got new styling cues inspired by the Land Rovers. The Safari Storme came in both 2WD and 4WD options.

The Safari Storme GS800 | Indian Army

After being a commercial success and critically acclaimed vehicle by Tata Motors for several years. The Safari Storme went on to prove its metal and served the Indian Army. Tata Motors was commissioned by the Indian Army to produce special versions of the Safari Storme as the official vehicle for the Army. Named the GS800, it came with bullet-proofing and offered additional payload capacity, power and torque figures to conquer the rough trials and high-altitude roads for the Army.

Read  The Hyundai Santro Through The Ages | 22 Years and Strong

Phasing out of the Safari

With the emergence of various modern-age mid-size SUVs and transition of the market towards the new and revolutionary compact SUVs, the Safari simply began to seem dated against all the potential the Market had now.

After the emergence of BS6 norms, Tata Motors gradually faded out the Moniker somewhere around 2019. Tata Gravitas which was showcased at the 2020 Auto Expo is expected to take Safari’s place in the Indian car market. 

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11 COMMENTS

Very good car and royalty also

I love this car scince 2000 but got this on 2014 all new tata safari storm really I want to say that after driving this car I think there is no other suv’s that i drive gave me such a great pleasure like safari storm. Love u safari

I love my safari.. But maintenance becomes difficult due to nonavailability of spare parts.alway proud of my grand royal elephant.

Hi Anita, We are happy to know and you and your Tata Safari are having fun with each other. Wish you many more years of such happiness ahead. Happy Motoring. Stay Pinned! 🙂

My safari 3 litre still going strong. The 3 litre is a bit more crude but more reliable than the 2.2. Also the 3 litre has 320nm torque and not 300 as mentioned above. Mine is the VX so came with factory fitted lcd screens, blaupunkt music system, reverse camera, abs and air bags. Got on her offset mag wheels, Military snow camo(black,white and grey) on the side cladding all around which otherwise is black green metallic . The roof is pearl white. Scheduled a road trip to goa on Nov 6 night with her.

i have for sale three never registered brand new50 km year 2000 safaris and three telcoline duel cabs never been on road parked in garage twenty years contact me if interested time worp

My all time fav. SUV

Hi Suraj! Safari is indeed a good call!

Hey Shrey! How you doin?

The old Tata Safari was not just a car but an emotion for me.

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Tata Safari - the original Indian SUV

Tata Safar i- the name itself creates an image of a big, strong, burly SUV in our minds. Not just that, the word SUV itself, for an entire generation, was synonymous for Tata's iconic Safari . A firmament in the automotive enthusiast's world for more than 20 years, it also served as a pillar of strength for the brand itself - it was for a long time positioned as the company's flagship product. It was the most important of the Si-Su-Sa coined from the initials of the flag bearing models of the brand namely Sierra , Sumo and Safari .

The Safari was the first made-in-India 4WD SUV and soon after its launch in 1998, received a humongous response from the audiences because of its bold look, off-road capabilities and comfortable ride.

The Safari was popular among enthusiasts, even politicians preferred it and even now is a part of the PMs convoy. For India's rapidly rising middle class, the Safari presented itself to be an aspiration in the 90s and early 2000s. Nothing could even come close to the sheer comfort that it provided and the towering stance that it had, made the puny hatchbacks of the day look well, puny and unimportant. Everyone important or powerful made a beeline for it.

Safari in its first generation (1998-2005)

The Safari made its debut at the 1998 Auto Expo, where it won hearts with its masculine look, a roomy cabin and its off-road capabilities. The first-gen Safari was available with a single powertrain option that was a 2.0-litre turbo diesel engine that churned out 90bhp of power and was mated to a five-speed manual gearbox. The Safari did well when it came to sales numbers from 1998 to 2003 and Tata eventually made the bold move of introducing a 2.1-litre petrol engine variant that produced a colossal 135bhp of power. The petrol-powered model didn't exactly light the sales chart on fire and was plagued by low fuel efficiency. In 2003, the Safari was also offered as a limited edition variant that featured a Sony PlayStation 2, a 10 slot CD and VCD changer, two front headrests with integrated LCD monitors, a refrigerator cum cooler, reverse parking camera with a 130-degree view. The Safari in the first generation came with a sticker of Rs 8.25 lakh for the diesel option and Rs 9.35 lakh for the petrol option which was undoubtedly a hefty sum of money to spend on an SUV.

Safari in its second generation ( 2005-2007)

The second generation of the Safari witnessed a lot of major updates on the exterior as well as the interiors, most importantly a new heart - a 3.0-litre DiCOR diesel engine borrowed from the Tata 407. The new motor churned out 116bhp of power and was also mated to a 5-speed manual transmission. The second-gen Safari was revamped aesthetically with a new front grille, new headlamps and upgraded interiors as well. It was launched at an attractive price tag of Rs. 6.40 lakh and was expected to go against its new rival in the segment, the Mahindra Scorpio.

Safari in its third generation ( 2007-2012)

The second-gen Safari with a new heart obviously emerged as a product with great power and torque on paper but lagged behind when it came to engine refinement which is why Tata came up with a third-gen Safari with a new Euro 4 compliant 2.2-litre DiCOR engine. The engine was peppier than the previous-gen engines and produced 140bhp of power. Not only were the power figures impressive but it also boasted of a host of features on its high end trims like dual airbags, ABS with EBD, rear AC vents and DVD players with LCD screens on front headrests. This generation of Safari was a complete package and Tata continued selling it till 2017 when it was eventually phased out.

Safari in its fourth generation ( 2012-2019)

The Safari nameplate saw its biggest revision in the form of the fourth generation offering, the Safari Storme, which was sold alongside the last generation model - the Safari DiCOR. The Safari Storme was introduced at the 2012 Auto Expo and was based on Tata’s very own X2 platform. The Safari Storme underwent minor tweaks on the 2.2-litre DiCOR engine and replaced its DiCOR badging with a VARiCOR. Additionally, the Storme was offered in 2WD and 4WD options and received a number of cosmetic updates on the outside. The Safari’s macho look was reworked in the Storme to give it a sporty stance and was welcomed by a number of enthusiasts. The Storme, in 2015, received a facelift with a new honeycomb grille that was adapted from the Tata-owned Land Rover. The 2015 update of the Storme also witnessed a peppier engine that was now producing 150bhp of power.

The Army edition of the Safari

Now this version of the Safari was an exclusive offering to the Indian Army from Tata Motors. Besides being offered as bullet-proof variants for the politicians, Tata rolled out its Storme in an army specced version and named it GS800. The army specced version of the Safari Storme offered 60 per cent more payload capacity, 70 per cent more power and 200 per cent more torque as compared to the standard version. The GS800 was selected by the Indian Army after it underwent a 15-month long trial run through some testing terrain all over the country. It was designed and customized in a way to survive both extremely cold and hot regions in the country.

Now that brings us to why Tata discontinued the Safari. The reason was simple. The Safari was getting a little too old in the tooth and with the Nexon positioned below it and the Harrier positioned above, there simply wasn't much value in investing in a segment that the Indian market is shying away from. Around its price point, buyers are by and large looking for compact-SUVs or mid-size SUVs and the market for utilitarian, rugged vehicles is dwindling. Add to that the poor sales numbers of the Safari and it meant curtains for the Safari.

Although the Safari came to be regarded as a symbol of affluence in its early years, it wasn't something that ever sold in large numbers. It set the benchmark when it came to ride quality in the segment and it was tough as nails, but it had way too many flaws. Poor reliability that came to characterize Tata motors' products of the time was an issue with the Tata Safari too. Tata was reluctant to bring it up to scratch and issues like poor refinement stood out like sore thumbs.

The Safari in many ways was the product that defined what Tata as a brand stood for. In a market that was crowded with affordable hatchbacks, the Safari despite its low sales had legions of fans. It was immensely more capable than anything else in the segment and stood out for offering a powerful, fun drive with class-leading ride and handling.

In recent years, Tata Motors has hit the market with a range of new products - with bits of Safari DNA - that, in some ways, are redefining expectations in their respective segments. The Harrier has taken up space once occupied by the Safari and with a Land Rover derived platform is setting the bar for off-road ability and ride quality in the segment. Lower down the range, learnings from the Safari must have trickled down to cars like the Altroz and the Nexon which are class benchmarks in themselves when it comes to ride quality. The Safari's tough as nails image has now transitioned into the Nexon and its 5-star NCAP Safety rating.

The Tata Safari might be no more but for its fans and enthusiasts in general, it will be hard to overlook its contribution to the Indian automotive space for nearly two decades.

The Legend Behind the Tata Safari

There are few cars that are as iconic as the Tata Safari. Being one of India’s first indigenously built 4×4 SUV, the Tata Safari set the benchmark for what an Indian SUV should feel and drive like. For many of us, it was the definitive SUV. As the Tata Safari faded in the face of modern competition, we prepared to say farewell to an SUV that punched well above its weight. Or so we thought.

Tata Motors is set to revive the Safari badge in 2021. The upcoming 7-seater SUV Tata has been showcasing for a while has gone through several name changes. It was the Buzzard before it became the Gravitas and now it becomes the Tata Safari.

As we prepare for the new Safari to arrive, this is the perfect opportunity to revisit the 20 year history of this iconic 4×4 SUV, before seeing how the new Tata Safari fits into this heritage.

An Icon is Born [1998-2012 Tata Safari]

The Tata Safari was introduced at a time when Indian SUVs were gaining popularity. If you were looking to buy an SUV in the 1990s, you could choose between the Maruti Suzuki Gypsy, the Mahindra Bolero, and three Tata SUVs – Tata Sierra, Tata Sumo, and Tata Safari.

The Tata Safari, launched in 1998, was instantly popular. The muscular design and the European SUV aesthetics helped differentiate the Safari from its competitors. With optional 4WD and a very generous ground clearance, the Tata Safari quickly become the preferred SUV for many.

The Tata Safari that truly established it as the SUV to own, came in 2005. Several improvements included the addition of airbags and rear AC vents made the refreshed Tata Safari more comfortable to travel in. Two new Dicor engine options in the form of a 3.0-litre (116 PS and 300 Nm) and a 2.2-litre (140 PS and 320 Nm) diesel engine gave the Safari more than enough grunt to conquer India’s unforgiving roads.

Bringing the Storme to the Safari [2012-2019 Tata Safari Storme]

As the years rolled on, the ageing Tata Safari faced stiffer competition from new entrants. The Toyota Fortuner and the Mahindra XUV500 introduced better interiors and more updated designs to steal the attention away from the Tata Safari. In response, Tata launched the Tata Safari Storme in 2012.

Compared to the first generation Safari, the Safari Storme significantly improved the build quality while updating the iconic SUV for the new competition. The wood accents added a more premium interior experience when you headed off to explore the great outdoors.

To further enhance the experience, the 2.2-litre diesel engine was carried over to provide a powerful driving experience. The 4×4 system along with limited slip differential, independent suspension, and the stable body-on frame chassis further enabled a premium off-roading experience. Even today, there is a reason you find Tata Safari Stormes in many off-road clubs and in the Indian Army as well.

A New Chapter [2021 Tata Safari]

Even with success, mounting competition and new BS6 norms meant that the Tata Safari was gradually phased out by Tata Motors in 2019. In its 20 year run, the Tata Safari built a cult following for providing unmatched off-roading capabilities while still being accessible for many.

As the Tata Safari continued to sell in its old avatar, Tata Motors underwent a complete shift towards a more modern and exciting design language. The Tata Gravitas was touted to be a new product that would provide Tata a foothold in the 7-seater SUV space. What many didn’t expect was the revival of the Tata Safari as Tata’s new 7-seater SUV challenger.

The new Tata Safari will be an evolution of the Tata Harrier and should feature a full third row instead of the jump seats of past Safari’s. The most significant update will be a more modern aesthetic and driving experience. You can also be sure to expect Tata’s emphasis on safety to be complemented with its focus on providing premium features across its range.

On paper, the new Tata Safari does not seem to be following in the off-road credentials of its namesake. However, Tata’s OMEGARC platform is derived from the Land Rover D8 platform, which is found on the Land Rover Discovery Sport and the Ranger Rover Evoque. Both capable 4WD luxury SUVs. This bodes well for a 4×4 Tata Safari to arrive in the future to honour its namesake.

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2 thoughts on “The Legend Behind the Tata Safari”

No suv matched to the Tata Safari. It is a perfect vechicle designed according to the Indian Road condition with minimum budget. It’s the only vehicle both off and on Road. Peple preferred this one as the most safety vechicle.

Yes the safari made a big impact on indian SUV market and indian customer had no choice 20yrs back but Today we have a fierce competition to Safari which forced Tata motors to modify its product to stay in the competition

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A Deep Dive into Tata Safari History from the 20th Century

The automobile that started it all, the car that introduced India to the modern-day SUV silhouette. Today, we’re going back in time to speak about the Tata Safari, one of the most famous automobiles in the Indian automotive industry, and check out the Tata Safari’s history. 

It was 1998, and Tata Motors already had two bulky utility cars on the market: the Tata Sierra and the Tata Sumo, both of which were regarded legends in their own right. Around this time, Tata Motors introduced a new competitor, and the trio coined the moniker Si-Su-Sa, with ‘Si’ referring to the Sierra, ‘Su’ to the Sumo, and new ‘Sa’ referring to the all-new Safari.

Table of Contents

Tata Safari History

Safari is being phased out.

With the introduction of many modern-day mid-size SUVs and the market’s move to new and groundbreaking compact SUVs, the Safari began to appear antiquated in comparison to the market’s current potential.

Tata Motors gradually phased out the Moniker after the introduction of BS6 standards around 2019.

When was it launched and more?

Since 1998, Tata Motors has been producing the Safari, a mid-size SUV. The first-generation Safari was built as a seven-seater SUV with a folding third row and a spacious cabin; on the market, it has positioned itself as a low-cost alternative to major off-road vehicle companies. In the year 2021, Safari was reinstated. The second-generation Safari, unlike the original, is the front monocoque crossover SUV on Tata Harrier chassis. The Safari, according to Tata Motors, is one of the best-selling 6/7-seater high SUVs, with a 25.2 percent market share. Hyundai Alcazar, MG Hector Plus, and Mahindra XUV500 are some of its competitors. In February of last year, the Tata Safari was introduced in India.

Tata Safari generations

First-gen tata safari.

At the 1998 Auto Expo, the Tata Safari made its premiere. It was an instant hit due to its colossal size and macho appearance. The first-generation Safari has a 2.0-liter turbocharged diesel engine based on the Peugeot XD88 engine that had previously been utilized in the Sierra. It had 90 horsepower and was coupled to a five-speed manual transmission. Safari was well-known for its off-road skills because of its 4WD option. The tremendous quantity of ground clearance adds to the go-anywhere capability.

Back in the day, the Safari’s powerful personality was one of a kind, and no other vehicle could compete with its grandeur. The automobile had such a powerful presence on the road that it made the cars around it appear small and inconsequential. Onward to the second chapter in the Tata Safari history.

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Second-gen Safari Dicor

The Safari had a terrific start, and its popularity grew as time went on. But suddenly, in the form of the Mahindra Scorpio, arch-rival has been breathing down its neck. As a result, Tata Motors updated the current Safari in 2005, introducing the Safari Dicor. It arrived with revised external visual upgrades as well as new interiors.

It was powered by a 3.0-liter turbo-diesel Dicor engine adapted from the Tata 407 company vehicle under the hood. It had a 5-speed manual transmission and generated 116 BHP and 300NM of torque. It was attractively priced at Rs.6.40 lakhs to compete with the Mahindra Scorpio.

Tata Safari Storme

The Safari Storme, which received the most significant redesign, was shown at the 11th Auto Expo in 2012. The Safari Storme had a more aggressive appearance, a sportier front and rear profile, and a design language based on Tata’s X2 platform, which appealed to enthusiasts. The Safari received another engine upgrade with the Storme, this time a new 2.2-liter Varicor engine that produces 150 horsepower and 320 pound-feet of torque.

The Storme was given a more powerful 2.2 Litre Varicor 400 engine in 2015, which produced 156 BHP and 400NM of torque. New stylistic elements influenced by Land Rovers were also added to this model. Both 2WD and 4WD models of the Safari Storme were available.

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The Safari Storme GS800

Tata Motors’ car has been a commercial success and critical praise for numerous years. The Safari Storme went on to serve in the Indian Army, proving its worth. The Indian Army commissioned Tata Motors to build customized variants of the Safari Storme as the army’s official vehicle. The GS800 was bullet-proof and provided greater payload capacity, power, and torque statistics for the Army to handle tough terrain and high-altitude highways.

When it was Discontinued?

In December of 2019, Tata decided to discontinue Tata Safari. Due to strict emission laws and increased competition in the market, Tata couldn’t sustain the Safari.

At the 2020 auto expo Tata showcased the Tata Gravitas concept, people were excited as it is going to replace the Tata Hexa. But to everyone’s surprise in 2021 Tata launched Gravitas as Tata Safari. Tata designers were able to retain that tall Safari design that we all come to love. Initial reactions were mixed as some people hated the idea of stretched Harrier but some were excited to see their dream car come back. Let’s wait for a year before a post on Tata Safari history 2.0

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Tata Safari Dicor specs

Performance, powertrain specs, safari dicor competition.

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Anonymous   16y ago

It is perhaps the best Indian car ever built and is a million times better than those pirates chinese cars. Hats off to Tata.

FastestLaps    16y ago

OMG ! 16.2 secs ?

Not that bad. Could be worse. There were times when diesel cars had 0-100 km/h times over 20 seconds.

OMG ! 16.2 secs ? Thats damb slow.Its quite luxurious however and you get DVD Players and rear view camera but only costs as much as that of a Toyota corolla.

Can u add the brand ' Mahindra ' because I have a similar car from that brand.

I meant after 100 years. At that time, Indian and Chinese cars will be todays Mercedes and BMW.

Oh really? But it must be the most luxurious Tata for sure.

The most luxurious car on earth.

it supposedly has 20 HP more, what do you think is going to happen ...

The previous Raptor R tested did 12.0 sec @ 112 mph. ...

especially for turbo charged cars, having to lift off and reapply throttle also means ...

Hmmm! One more time! I know the Porsche specs said the GT4 RS had ...

if trump wins, i’ll be back and be the good boy ...

@FastestLaps // @mods please add: PRICE Base/As Tested: $112,460/$114,550 Power: 720 hp @ 6650 ...

From my experience dual clutch transmissions are indeed much faster than manuals.

im not going to judge you for your past hosT boy actions but like ...