shiner tx brewery tour

The Best Brewery Tour? Spoetzl Brewery – Shiner, Texas

When we had a free day during our trip to Texas, we looked for something to do. Visiting this place was always on my radar but now seemed to be the best time for a day trip.

The Spoetzl Brewery is located about 90 minutes from Austin, New Braunfels and San Antonio and just 2 hours from Houston.

While the brewery might not be a household name, many people will recognize their most known beer, Shiner Bock. If you’re in a Texas bar and order a “Shiner,” that’s what you’ll get.

The Spoetzl Brewery is located in Shiner, TX, population 2069 (for as long as anyone can remember).

If you’re looking to put the address into your GPS, it’s located at 603 E Brewery St, Shiner, TX 77984.

Brewery tours currently run from 11:00 a.m. on Monday through Saturday and 1:00 p.m. on Sunday. The last tour is at 4:00 p.m. every day. The entrance fee is $15 that includes a token that can be exchanged for a Shiner beer of your choice. If you’re planning a visit, you can book your tour online reserving your place.

When you arrive at the brewery, the check-in is located in the original building.

From here, the tour group is led into the brewery building where the first stop is a film about the history of the brewery and its roots in Shiner, TX.

When telling a story, it helps if the founder of the brewery was a bit of a character and was arrested during prohibition for carrying alcohol across state lines (also known as bootlegging.) The brewery neither admits nor shies away from the claim that it may have happened.

While the brewery operated in Shiner for decades, it wasn’t until the 1960s that the beer became popular with the counterculture of Austin, TX. While Shiner was miles away from that scene in distance and culture, the brewery never tried to remove itself from what was growing to be their most loyal customers.

The brewery produced many beers but eventually one of their products became the primary brand. Shiner Bock.

After the history, the tour entered the brewery. They got the basics out of the way first.

We spent a few minutes in the room where we learned the ingredients of beer.

Then we were shown the vessels where the brewery made the beer.

From here, we were led to the observation area over the most amazing part of the tour, the bottling plant.

From the area where the bottles or cans are prepared.

To where the bottles are pasteurized

To where the bottles or cans are prepared for packaging into cases or boxes. I dare anyone who’s old enough to not think about putting a rubber glove on one of the bottles as it goes down the line.

In the next room is the machine that fills the kegs with Shiner Beers.

And the amazing robot arm that loads the empty kegs onto the filling line and stacks the filled kegs onto pallets for shipping. The robot is named after a former employee who would spend day after day packing full kegs. The story is once he retired, no one else could do the job so they purchased the robot.

Our tour guide was very knowledgeable about Shiner beers. He was working there for a while but was hired just before COVID shut down the tours. To the brewery’s credit, they didn’t lay off any employees. Instead, they put the guides to work dumping entire production runs of beer that didn’t meet quality standards. He said the crew spent several months opening bottles of beer and dumping them down the drain.

During our tour we learned the Shiner does not license any of the brewing of its beers to other breweries. For example, the Budweiser you drink is most likely made from a brewery near your home. If you buy a Shiner Bock anywhere, it was made in the brewery in Shiner, TX on this production line.

That’s pretty cool when I pick up a six-pack from the Publix around the corner from my home in Florida. There’s a certain Texas feel when you drink a Shiner, like how they encourage using their empty cans for target practice.

When we were finished with the tour, we cashed in our tokens for some beers from the bar.

There was a beer garden under a covering with picnic tables. If you wanted, it seemed like a place where you could spend some time enjoying a beer while the kids played a game of cornhole on the lawn.

The Shiner Brewery hit the perfect balance of education and storytelling to make a brewery tour interesting. They even had an interactive game to see if you could beat the bottling plant in putting a label on the bottle, but that was closed due to COVID.

If you’re in central Texas and have an afternoon with no plans or if you are a huge beer fan, I’d recommend making a side trip to Shiner, TX, and checking out the brewery.

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30+ years ago we drove often from where we lived in Manchester NH to my parents’ home near Boston. The drive took us past the Budweiser brewery in Merrimack NH. We stopped to take the tour one time and noticed that the place you went for the free beer after the brewery tour was right next to the barn where the Clydesdales were on display. You didn’t have to take the tour to see the horses. Several times after that we stopped to “see the horses” and then went from there in the door to the beer place and got a free one. That’s the way to do a brewery tour.

You can pasteurize milk. You can pasteurize beer. You cannot pasteurize bottles.

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Spoetzl Brewery

Updated over 3 months ago

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Shiner Bock

Shiner Ruby Redbird

Watermelon Margarita Seltzer

Review Highlights

“ Sampled lots of beer, the tour was very informative and I came away with a whole new respect of Shiner Beer . ” in 24 reviews

“ Gift shop was tiny but cool No bottling in Saturday's but tour Was still worth it Beer tokens my friend..... ” in 54 reviews

“ We stopped at this place on the way home from Austin and my love affair with Shiner was definitely solidified. ” in 19 reviews

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About the Business

From its earliest time under the Shiner Brewing Association in 1909, to that fateful day in 1914 when Kosmos Spoetzl saw an opportunity to bring classic Bavarian brewing traditions to his fellow immigrants, through the "Great Experiment" of Prohibition and Great Depression, the "Little Brewery" has stuck to what they know best- handcrafting the finest beer! …

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Can I bring my child on the tour? I want to bring my husband for his birthday but it would mean bringing our 2 year old..

We took our two kiddos!

Are you able to purchase beer?

No you are not able to purchase beer. Tokens are included with your tour package . Bottled beer is included depending on what tour package is purchased. Totally worth the money.

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175 reviews

Shiner for the win! Always... My son and I took the brewery tour - you get the tour, some merch and 3 tokens to enjoy Shiner beers on tap until your tour. We enjoyed our three beers at the picnic tables in the shade and then our tour began. The tour was fun and interesting - we enjoyed! After the tour, we hit up the gift shop for coffee mug and such - at checkout, we got another token each so we had our fourth 16oz beer (all four we tried were great). Go on this tour, it's fun and you can drink to your contentedness

Visiting here has been on my bucket list for a very long time. Finally got to make the trip with my brothers and we had the experience we hoped for an more. Everything I loved about Shiner Beer and the what I associated with the brand was exemplified by the brewery tour. The people were as nice as you'll ever meet and they felt more like new friends than anything else. The brewery was so clean, they gave you full access to see everything, so detailed in every aspect, and you got to see how they served the world with the world's best beer. Even the new barbeque restaurant on site was great! If you're even considering coming here, do it, you'll be so glad you did. Nothing's finer than a Shiner.

See all photos from Tanner K. for Spoetzl Brewery

What fun this tour was. Was it more fun the more we drank/tasted? Well, of course! We did the FULL tour and also had lunch on the grounds. Service was fantastic. So as the Texans say everything is bigger in Texas... this tour was also bigger. Bigger fun. Just wish the actual brewery was in production the day we were there but nope. It had just finished something.... Try everything and have a designated driver!

Distillery tour

Brewery tour

Love this place. Wife and I stopped in for a quick cold one on our way to S Tx for a BBQ cook off. This just got the mind in the right place for such an outing. Wasn't the 1st and won't be the last.

This is such a cool place to take the drive to if you're near San Antonio or heading to or from there. They have a very fine selection of brews and they are getting into fine liquor... gin, vodka, moon shine and soon to have bourbons . Patio area area to hang out on too . Tours available. Wish this was closer to home . Fun place, excellent staff... great brews. For those looking for a nice hot weather beer ... mix the shandy with the sea salt lime. Very nice. Look for Tammy in the taproom. She was excellent. Gave us such excellent service!

This is a great place to take visitors to Texas. It's only a couple of hours from Houston and only an hour from San Antonio. They provide tours (reservations recommended) to either the brewery or the distillery. The tours include tasting. The regular brewery tour gives you three pints of beer for free. The tour is quite reasonably priced and if you add on the distillery tour you'll be out about $40 per person. You'll need about 2 hours to complete both tours and you can then eat some wonderful meats and sides. Lots of parking. Lots of outside seating. Great place to chill.

Was in the area and decided to stop by for a short tour! This brewery is pretty small, but the tour was great. Workers were nice and welcoming! At the end of the tour, I decided to go to the gift shop and buy a 6 pack of different flavored beer! Would recommend stopping by if you're in the area

If you ever want to know how a brewery works in making quality beer this is the place to go. Nice gift shop wirh plenty of stuff related to Shiner Beer. A must try is the black lager. A really nice pairing that works with the BBQ. Just so happens they have a BBQ restaurant within walking distance of tour. Tour last for about a half hour but has loads of intresting facts of the brewery and local town of Shiner TX. This is must do for all beer aficionados.

We had a terrific time touring the brewery with a very informative guide. Great price for tour 3 beer choices, bag,sticker,insulated cup,sunglasses, and a really educational fun time. Wonderful barbecue food establishment.

It's been years since we last visited the brewery and were pleasantly surprised with all the new features added. It's now a more family friendly place complete with lots of green space for playing cornhole, tossing a football or just running around. They now have a BBQ restaurant on-site, K. Spoetzel BBQ. We didn't try it on this visit, but it was busy and there was a small wait. The gift shop is filled with lots of merchandise options with lots of cute designs. All of the t-shirts are the canvas make, which is my preferred t-shirt base. The shirts are a little pricey but this is partly why. The tasting room is gorgeous and large. You need to buy a glass at the gift shop to get your drink tokens. From there, you get a full glass of whatever is on tap. If you want to try something before you commit, they'll give you a sample. There is a lot outdoor seating (covered and uncovered) which is perfect for enjoying some tasty Shiner beer on a nice afternoon.

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Touring Shiner Brewery: A Taste of Texas Heritage

Updated: Jul 4, 2024 · Published: Feb 2, 2022 by Dave Lee | May contain affiliate links

Shiner is synonymous with Texas beer, and there's no better way to learn more about it than on a Shiner brewery tour. When the opportunity to join a media trip to tour the brewery came up, I jumped at the chance. Road trip! Tours cover the brewery's 110+ year history and include tastings. I came away a new fan of several seasonal beers.

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Brewery Tour

Beer tasting, shiner at howard's, getting there, history of spoetzl brewery.

The Spoetzl Brewery, named after its first owner, Kosmos Spoetzl, was founded in 1909 by German and Czech immigrants. Artisan well water under the town offered a limitless supply of a critical ingredient.

As the brewery grew in popularity, they searched for a well-trained brewmaster. Enter Kosmos, a Bavarian-born German brewmaster who spent his life brewing beer around the world, including stints in Cairo, Canada , and San Francisco . He'd come to San Antonio, Texas, searching for warmer weather, and soon learned about the opportunity to buy the little brewery.

Kosmos became the owner in 1915 and worked there for nearly 50 years before passing the torch. He helped the brewery survive Prohibition by selling ice and low-alcohol beer. Spoetzl Brewery is the oldest independent brewery in Texas and the fourth-largest craft brewery in the U.S.

As you can tell from the photo above, I took a Shiner brewery tour in December when the facility was decorated for Christmas. We began in the taproom with our beer of choice. Feeling festive, I chose Shiner's Holiday Cheer, a Bavarian-style dark Wheat (Dunkelweizen) beer made with local Hill Country peaches and roasted pecans.

After enjoying my first beer, our guide for the brewery tour led us from the taproom to a hallway with a life-size sculpture of Kosmos Spoetzl. The lights dimmed, and we were treated to a multimedia presentation about this life and arrival in Shiner, TX.

When the show was over, we walked through a pair of doors into a nicely decorated room. Here, the beer-making process was explained. To our right were the tops of the many fermenters used to brew Shiner beer. There were silver stainless steel fermenters and original copper ones, too.

As is written on the wall, "Every drop of Shiner is brewed in Shiner." Today, that's six million cases worth of beer annually!

I was reminded of the Jack Daniels Distillery in Lynchburg, Tennessee , which produces its products using local well water. Like Shiner beer, every drop of Jack Daniel's ever made comes from the one distillery.

As the tour continued, we were led to an observation deck overlooking the bottling plant. There, we saw an impressive sculpture made from thousands of Shiner beer bottles shaped like a ram's head.

We also learned about Miss Celie, the country's only female brewery proprietress, from 1950 to 1966.

The view of the production line for Shiner's beer reminded me of that 70s sitcom Laverne & Shirley . I was old enough to watch this show about two women working at a beer plant in Milwaukee. I could almost hear the theme song playing as the bottles went by.

The penultimate stop on our Shiner brewery tour was a memorabilia-filled bar. There were black and white pictures of the founder, Kosmos Spoetzl, and posters from the Bocktoberfest concert series, which used to be held at the brewery each October.

Last but certainly not least, we were treated to a thorough beer tasting in the brewery's taproom, where we began. Jimmy Mauric, Shiner's sixth brewmaster, was present to tell us all about the many (many) beers we were trying.

My favorite was the Sea Salt & Lime, which began as a seasonal summer brew and became so popular they started offering it year-round. It's made with artisanal Mediterranean sea salt and natural lime peel.

I appreciate how Shiner invests in high-quality ingredients, whether sourcing local peaches for their Holiday Cheer beer or sea salt from Europe.

Once we'd run through at least a half-dozen beer samples, we moved on to the hard seltzers, which Spoetzl Brewery has also begun to produce.

Like Shiner's beer, flavored seltzers are made using the same clean well water. Hard seltzers are a billion-dollar market, and Shiner's 100-calorie Watermelon Margarita was my favorite of the ones we tried.

Jimmy's joy for brewing beer was self-evident, and it was a fun and engaging way to conclude the tour.

After thanking Jimmy and our other tour guide, I wandered into the Shiner gift shop adjoining the taproom and perused their product line. A large covered patio outside offers ample seating should you want to stay a little longer and enjoy the atmosphere. I imagine it fills up on weekends.

If you're planning a day trip to Shiner for a brewery tour, give yourself extra time to stop by Howard's (1701 N Ave E, Shiner, TX), a hangout spot for locals.

Howard's, as I quickly discovered, has a lot to offer:

• Gas station
• Convenience store
• Movie rentals
• Shiner draft beer on tap
• Shiner bottled beer
• Patio for drinking your Shiner beer

Since I wasn't driving, I took the opportunity to indulge in one of those Shiner Sea Salt & Lime beers I'd gotten a taste for back at the brewery.

Plan Your Trip

Address: Spoetzl Brewery, 603 E Brewery St, Shiner, TX

The brewery is 84 miles southeast of Austin and 92 miles east of San Antonio . It's about a 90-minute drive from either city, without traffic. The drive from Houston is a little longer, at 127 miles and about two hours.

Regardless of which major city you're coming from, it's worth making a day out of the trip. If driving down from Austin, stop at Smitty's Market in Lockhart for a BBQ lunch.

The tour cost is currently $20 for adults and $10 for those under 21. Children nine and younger can go for free. Brewery tours are offered hourly from 11 a.m. to 4 p.m. Monday through Saturday and 1 p.m. to 4 p.m. Sundays. For more details, visit shiner.com .

This story results from a media trip to Spoetzl Brewery; my complimentary tour and drinks didn't necessarily reflect the standard tour.

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The Best Things To Do in Shiner

Top Things To Do In Shiner

Despite its small population, Shiner, Texas, boasts an abundance of exciting things to do and see. This charming small town, with its rich history and vibrant community spirit, offers a delightful escape for visitors of all ages. Our top 8 list provides just a glimpse into the myriad of activities waiting to be discovered in and around Shiner. From exploring historic landmarks and savoring local flavors to enjoying outdoor adventures and cultural experiences, there’s something for everyone to enjoy.

However, the adventure doesn’t stop at Shiner’s borders. We highly encourage you to venture beyond and explore the neighboring towns for an even wider array of attractions and experiences. The surrounding areas are filled with picturesque landscapes, unique local shops, and hidden gems that add to the region’s allure.

As you embark on your journey through Shiner and its neighboring towns, get ready to immerse yourself in the warm hospitality and rich cultural tapestry of Texas. Whether you’re a history buff, a foodie, an outdoor enthusiast, or simply looking to relax and unwind, this adventure-packed journey promises endless possibilities and unforgettable memories. So, pack your bags and prepare to discover the best of Shiner and beyond!

#1 Experience the Best of Shiner: A Perfect Day Itinerary

A perfect day in Shiner typically involves a visit to the iconic Spoetzl Brewery. This is the home of the delicious Shiner beer that has put our great city on the map. Begin your adventure with a tour of this historic brewery. Here you’ll learn about the rich history and meticulous brewing process behind each bottle of Shiner beer. The tours are family-friendly and offered daily, providing a fascinating glimpse into the world of craft brewing. Due to their popularity, it’s recommended to book your tour in advance. To secure your spot, click here to book a Shiner Tour .

After your brewery tour, indulge in some beer tasting at the Spoetzl Brewery Tap Room. Sample a variety of Shiner beers, from classic favorites to limited-edition brews, all while soaking in the vibrant atmosphere and friendly camaraderie of fellow beer enthusiasts. The brewery often hosts special events, live music, and food trucks, making it a lively spot to enjoy an afternoon or evening.

Once you’ve experienced the delights of the Spoetzl Brewery, you might want to relax and stay the night in Shiner. The Shiner Inn is an excellent choice, conveniently located within walking distance from the brewery. This charming inn offers comfortable and clean accommodations, ensuring a restful night’s sleep after a day of drinking and entertainment. Each room is equipped with air conditioning, private bathrooms, and modern amenities to make your stay as pleasant as possible. Additionally, the Shiner Inn provides free parking, making it easy for guests to explore the rest of the town without any hassle.

#2 Stroll Through Welhausen Park: A Historic Gem in Shiner, TX

Directly across the street from the Shiner Inn lies the beautiful Welhausen Park , a hidden gem that perfectly captures the charm and rich history of Shiner, Texas. This quaint one-square-block park, located just west of downtown Shiner on Ave. E (Hwy 90-A), offers a picturesque setting reminiscent of yesteryear America, making it a must-visit destination for anyone exploring the area.

Welhausen Park is more than just a green space. The park is a living testament to Shiner’s vibrant past. At the heart of the park stands an historic bandstand, a delightful structure that harkens back to an era when community gatherings and open-air concerts were central to small-town life. This bandstand is not only a beautiful architectural feature but also a symbol of Shiner’s enduring community spirit. Throughout the year, it serves as a venue for local events, concerts, and festivals, bringing together residents and visitors in celebration.

For families, the park’s children’s playground is a highlight. Equipped with safe and well-maintained play structures, the playground is a favorite spot for kids to run, climb, and let their imaginations soar. Parents can relax on nearby benches, enjoying the peaceful surroundings while keeping an eye on their little ones. The playground’s design ensures that children have a fun and engaging place to play, making it a perfect stop for families visiting Shiner.

Welhausen Park is also steeped in history. There are various monuments and plaques scattered throughout its grounds. These markers provide fascinating insights into Shiner’s past, detailing the town’s founding, development, and the significant events and figures that have shaped its history. As you stroll through the park, you’ll discover stories of the early settlers, learn about the growth of the local community, and gain a deeper appreciation for the heritage that makes Shiner unique.

The park’s serene and picturesque setting makes it an ideal spot for a leisurely walk or a quiet moment of reflection. The lush greenery, shaded pathways, and well-maintained gardens create a tranquil atmosphere that invites you to pause and take in the beauty of your surroundings. Whether you’re enjoying a morning coffee, reading a book, or simply soaking in the peaceful ambiance, Welhausen Park offers a delightful escape from the hustle and bustle of everyday life.

For those staying at the Shiner Inn, Welhausen Park is conveniently located just steps away, providing a perfect place to unwind after a day of exploring. Its close proximity makes it easy to incorporate a visit to the park into your itinerary, whether you’re looking for a quick stroll or a longer period of relaxation.

In addition to its historic and recreational features, Welhausen Park frequently hosts community events and gatherings. From seasonal festivals and holiday celebrations to local markets and outdoor performances, the park is a hub of activity that brings the community together. These events provide a wonderful opportunity to experience the local culture, meet residents, and participate in the lively spirit of Shiner.

#3 Discover the Authentic Texan Experience at Bluestem

At Bluestem , they take pride in offering a true Texan experience by exclusively selling products that are genuinely MADE IN TEXAS. This means you won’t find any imported goods designed to mimic Texas products. Instead, you’ll discover a curated selection of high-quality items that reflect the craftsmanship and creativity of local Texans. Each product at Bluestem tells a story of Texas pride and heritage. That makes it a must-visit destination for anyone looking to take home a piece of the Lone Star State.

One of the standout features is their incredible array of baked goods. Their baked treats are renowned far and wide, and if you happen to come across a slice of their key lime pie, consider yourself exceptionally lucky. This pie is a local favorite, celebrated for its perfect balance of tartness and sweetness, and it’s just one example of the delicious delights you can find at Bluestem. From pies and cakes to cookies and pastries, every bite is a testament to the quality and passion that goes into their baking.

They also showcase an impressive collection of art and furniture produced by talented local artists, artisans, and farmers from across Texas. Whether you’re searching for a unique piece of artwork to adorn your home, a handcrafted piece of furniture that exudes rustic charm, or locally sourced agricultural products, Bluestem has something for everyone. Each item is carefully selected to ensure it meets the highest standards of quality and authenticity, reflecting the rich cultural heritage of Texas.

Shopping at Bluestem is more than just a retail experience; it’s an opportunity to support local Texan communities and celebrate the state’s diverse talents. As you browse through the store, you’ll find yourself immersed in the stories and traditions that make Texas unique. The friendly and knowledgeable staff are always on hand to share the background of each product and the artists who created them, adding an extra layer of connection and appreciation.

When planning your next trip to this part of the Lone Star State, be sure to include a visit to Bluestem on your itinerary. Located amidst the rolling hills of the Shiner Prairie, They not only offer an exceptional shopping experience but also a chance to enjoy the natural beauty of the Texas countryside. The scenic surroundings provide a perfect backdrop for a leisurely day of exploration and discovery.

#4 Explore the Historic Beauty of Shiner Catholic Church

Nestled in the heart of Shiner, Texas, the Shiner Catholic Church stands as a testament to the town’s rich heritage and architectural grandeur. Designed by F. Wahrenburger and constructed between 1920 and 1921, this stunning structure was brought to life by the dedication of volunteer laborers under the guidance of Rev. F.X. Wolf. Today, it remains an outstanding example of Romanesque Revival architecture and a cherished landmark within the community.

One of the most striking features of the Shiner Catholic Church is its exquisite stained glass windows, which were imported from Munich, Germany. These windows not only enhance the church’s beauty with their vibrant colors and intricate designs but also tell religious stories that inspire and uplift those who gaze upon them. The play of light through these windows creates a serene and contemplative atmosphere, making the church a perfect place for reflection and prayer.

The church’s exterior is equally impressive, showcasing cut stone detailing in the pinnacles and buttresses that highlight the craftsmanship of its builders. The arcaded front portico welcomes visitors with a series of elegant arches, providing a grand entrance that reflects the church’s historical significance. Dominating the skyline is the church’s soaring square tower, capped with an octagonal spire that points heavenward, symbolizing the community’s faith and resilience.

Since its inclusion in the National Register of Historic Places in 1983, the Shiner Catholic Church has been recognized for its architectural and cultural importance. Its magnificent painted interior adds to the church’s allure, featuring ornate designs and religious iconography that adorn the walls and ceilings. The combination of art and architecture within the church creates a visually stunning and spiritually enriching experience for all who visit.

Whether you are a history enthusiast, an architecture aficionado, or simply seeking a moment of tranquility, a visit to the Shiner Catholic Church is a must. The church offers countless photo opportunities, from its majestic facade to the detailed interior artistry. As you explore the church, take a moment to appreciate the dedication and skill that went into its construction and the role it continues to play in the Shiner community.

#5 Learn about the Rich Heritage at the Edwin Wolters Memorial Museum

The Edwin Wolters Memorial Museum is a remarkable tribute to Shiner’s rich and vibrant history, offering visitors a captivating journey through the town’s past. This outstanding legacy of Shiner’s heritage features an array of fascinating displays and collections that vividly illustrate the evolution of the community and its cultural significance.

As you step into the museum, you are greeted by an extensive antique gun collection, showcasing a variety of firearms that span different eras. Each piece in this collection is a testament to the craftsmanship and history of the times, providing a unique glimpse into the role of these weapons in the daily lives and defense of early settlers.

One of the most charming exhibits is the old-time country store. This meticulously recreated setting transports visitors back to a simpler time, where the local store was the heart of the community. With its period-appropriate decor and vintage goods lining the shelves, this exhibit offers a nostalgic look at rural commerce and community interaction.

For those with a keen interest in paleontology, the display of dinosaur bones is sure to captivate. These ancient relics provide a fascinating look at the prehistoric life that once roamed the region, sparking curiosity and wonder about the natural history of the area.

The museum also boasts an exquisite collection of embroidery and hand stitchery. These intricate pieces highlight the artistry and skill of local craftsmen and women, reflecting the cultural traditions and creative expressions that have been passed down through generations.

Children and doll enthusiasts will be delighted by the museum’s delightful doll display. Showcasing a variety of dolls from different periods, this collection offers a charming and detailed look at the evolution of fashion, design, and childhood playthings over the years.

Music lovers will appreciate the collection of musical instruments, which underscores the town’s rich musical heritage. From antique pianos to vintage violins, these instruments tell the story of Shiner’s love for music and its role in local traditions and celebrations.

Another highlight is the implement shed, filled with historical farming tools and equipment. This exhibit provides a comprehensive look into the agricultural roots of Shiner, illustrating the hard work and ingenuity of the town’s early settlers. Each tool and machine represents a step in the evolution of farming practices, offering deeper insights into the local economy and way of life.

Beyond these captivating exhibits, the museum houses many other interesting antiques and artifacts that paint a vivid picture of Shiner’s past. Every display is thoughtfully curated to educate and inspire visitors, ensuring that the rich heritage of Shiner is preserved for future generations.

The Edwin Wolters Memorial Museum is not just a repository of artifacts; it is a vital institution dedicated to preserving and sharing the unique history of Shiner. Located at 306 S. Avenue I, the museum welcomes visitors on Wednesday, Thursday, and Friday from 8:00 AM to 5:00 PM (closed from 12:00 PM to 1:00 PM for lunch), and on Saturday from 12:00 PM to 4:00 PM.

#6 Indulge in the Best Fried Chicken in Shiner at Friday’s

If you’re craving mouth-watering chicken in Shiner, there’s one place you absolutely can’t miss – Friday’s. Renowned for its irresistible fried chicken, this local gem has been serving up crispy, flavorful goodness for years, making it a beloved staple in the community. Once you try Friday’s fried chicken, you’ll understand why it has garnered such a dedicated following. The perfectly seasoned, golden-brown crust and juicy, tender meat create a culinary experience that’s hard to beat and impossible to forget.

Located in the heart of Shiner, Friday’s has been dishing out deliciousness from the same location for a long time. They have earned a reputation for consistency and quality. This isn’t just any fried chicken; it’s a tradition that has been perfected over the years. The locals swear by it, and once you give in to the hype, you’ll find yourself joining the line of loyal customers eager to get their hands on this iconic dish.

For those who prefer the convenience of takeout, Friday’s offers an easy carryout option. You can order online in advance and pick up your meal to enjoy wherever you please. This makes it perfect for those busy days when you want a quick and delicious meal without the wait.

But Friday’s isn’t just about fried chicken. Their menu also boasts a variety of other mouth-watering options, including juicy burgers, delectable desserts, and more. Whether you’re in the mood for a hearty meal or a sweet treat to satisfy your cravings, Friday’s has something for everyone.

Visiting Friday’s is more than just grabbing a bite to eat; it’s about experiencing a piece of Shiner’s culinary heritage. The welcoming atmosphere and friendly service make every visit enjoyable, adding to the charm of this must-visit location.

#7 Unleash Your Inner Detective: Exciting Escape Room Challenges in Shiner, Texas

If you’re seeking thrilling entertainment in Shiner , Texas, look no further than the premier escape room facility in town. Offering a diverse range of exciting challenges, this venue is perfect for those who love to solve puzzles, uncover secrets, and experience the rush of adventure. Whether you’re planning a fun outing with friends, a family bonding activity, or a unique team-building event, these escape rooms promise an unforgettable experience.

Currently, the facility features five captivating escape room themes, each designed to test your wits, teamwork, and problem-solving skills:

• The Last Stop Motel: Step into a mysterious motel where things are not quite what they seem. As you and your team delve deeper into the rooms, you’ll uncover hidden clues and unsettling secrets. Can you solve the mysteries before time runs out and make your escape?
• Evil Roy’s Dark Mind: Enter the twisted world of Evil Roy, a notorious criminal mastermind. This dark and eerie escape room will challenge you to navigate Roy’s labyrinthine mind, deciphering his cryptic puzzles and avoiding his traps. It’s a race against the clock to outsmart Evil Roy and escape his sinister clutches.
• Shiner Beer Escape: Celebrate Shiner’s rich brewing heritage with this unique escape room. Set in a fictional brewery, you’ll need to use your detective skills to uncover hidden recipes, solve brewery-related puzzles, and ensure the smooth running of the operations. It’s a fun, thematic adventure that pays homage to Shiner’s famous beer.
• Cell Block D Escape: Find yourself locked up in the infamous Cell Block D, a high-security prison known for its unbreakable locks and impenetrable walls. With guards on high alert and limited time, you and your team must work together to devise a clever escape plan. Can you break free from the most secure cell block?
• Stash House Escape: In this thrilling challenge, you’ve stumbled upon a criminal hideout filled with stolen treasures and secrets. Your mission is to navigate through the stash house, solve intricate puzzles, and avoid detection. Will you be able to outsmart the criminals and make your escape with the loot?

These escape rooms are designed for groups and team-building activities. They offer an exciting and immersive experience that fosters cooperation, communication, and quick thinking. Each room presents a unique story and set of challenges, ensuring that no two experiences are the same. Whether you’re a seasoned escape room enthusiast or a first-timer, you’ll find the puzzles engaging and the scenarios captivating.

The facility’s friendly and professional staff are dedicated to ensuring that every participant has a great time. They provide clear instructions, helpful hints when needed, and a safe environment for all players. It’s the perfect venue for birthday parties, corporate events, or simply a fun day out with friends and family.

#8 Explore the Unique Charm of Antiques, Art & Beer in Shiner, TX

Whether you’re an avid antique hunter or simply looking for a unique spot to unwind, Antiques, Art & Beer in historic old town Shiner offers an experience like no other. This quaint and eclectic bar combines the charm of an antique shop with the laid-back vibe of a local watering hole, creating a delightful twist that appeals to visitors of all kinds.

Antiques, Art & Beer boasts an impressive selection of over 250 beers and wines. There’s something to satisfy every palate. From local craft brews to international favorites, the extensive drink menu is a beer and wine lover’s dream. But the experience doesn’t stop at the drinks; this establishment offers much more.

The interior of Antiques, Art & Beer is a visual feast. The walls are adorned with a fascinating array of collectibles, art pieces, and memorabilia, creating a vibrant and cozy atmosphere. Each item tells a story, adding to the unique character of the place. Whether you’re there to enjoy a drink or browse the antiques, the setting itself is a spectacle that captivates and inspires.

For those looking to relax and socialize, Antiques, Art & Beer offers several inviting spaces. Inside, the bar area provides a comfortable spot to enjoy your drink and chat with friends or friendly locals. If you prefer the outdoors, the back patio and deck offer a pleasant environment to soak up the Texas sunshine. For a truly unique experience, head to the ‘beach’ area, where you can kick back with a cold beer in a relaxed, sand-filled setting.

The amenities at Antiques, Art & Beer are designed to enhance your visit. They offer free wireless internet to all customers, making it a convenient spot for catching up on work or browsing the web while enjoying the atmosphere. And if you have a sweet tooth, you’re in for a treat. The bar’s homemade fudge is made in-house, with a variety of flavors to choose from, including some infused with local Shiner beer. Each bite of fudge is a delightful complement to your drink.

Pet owners will be pleased to know that Antiques, Art & Beer is pet-friendly, so you can bring your furry friends along to join in the fun. The welcoming environment ensures that everyone, including pets, feels right at home.

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Spoetzl Brewery offers new tours, new BBQ restaurant in Shiner, Texas

See how shiner beer is made on new tours.

Spoetzl Brewery is offering new tours. Learn about the 114 year history of Shiner beer and how it's made.

SHINER, Texas - The Spoetzl Brewery is the oldest craft brewery in Texas and the oldest nationally distributed independent craft brewer.

It's also home to Shiner Beer and is situated in the heart of Texas barbecue country.

Every drop of Shiner Beer is brewed at the original location established in 1909 by a collective of German and Czech settlers.

In 1914, a Bavarian named Kosmos Spoetzl was recruited to join the brewery, helping to refine and master the Shiner brewing process with his innovative spin on traditional methods.

Inside the pilot brewing area at Spoetzl Brewery

The Spoetzl Brewery is the oldest craft brewery in Texas and the oldest nationally distributed independent craft brewer. It's also home to Shiner beer.

Bock beer was traditionally brewed in Germany to celebrate the coming of Spring, and beginning in 1972, Shiner Bock was enjoyed seasonally. 

Due to popular demand, the Spoetzl Brewery has been brewing Shiner Bock year-round since 1974.

Shiner Bock is now the No. 1 craft beer in Texas. Production has been overseen by brewmaster Jimmy Mauric since 2005.

After over 114 years of crafting unique and innovative brews, Shiner is pushing the boundaries even further with the historic opening of a distillery at Spoetzl Brewery.

What's on the menu at Spoetzl Brewery in Shiner, Texas

FOX 7's Tierra Neubaum takes us to Spoetzl Brewery to meet the pitmaster at Shiner Barbeque Co.

Shiner beer recently opened its first ever barbecue restaurant.

"We wanted to create a local BBQ option for our visitors so Spoetzl Brewery came to me because my family has been making BBQ at home for generations," said Pitmaster Tommy Schuette.

"Now, visitors in Shiner get to enjoy authentic BBQ on-site at the brewery and I get to keep doing what I love."

Sip Through History: A Texan Adventure at Shiner Bock Brewery!

Embark on an exhilarating journey through time and taste, as we delve into the rich heritage of Shiner Bock Beer , an iconic Texan treasure brewed in the heart of Shiner, Texas. The Spoetzl Brewery, a captivating landmark, opens its gates for beer lovers, history buffs, and thrill-seekers alike. Don’t forget to plan your route to include a stop at Buc-ees .

Quick Facts:

• Geographic Location: Shiner, Texas
• Unique Characteristics: One of the oldest independent breweries in the United States, with a rich history dating back to 1909.
• Beer Production: Over 600,000 barrels per year, equivalent to approximately 186 million 12-ounce cans!
• Factory Size: 523,000 sqft (about 9 football fields or 11 Olympic-sized swimming pools)

A Rich Brew of History

The Spoetzl Brewery was founded in 1909 by a spirited German immigrant, Kosmos Spoetzl. His expertise as a trained brewmaster blended with the time-honored European brewing traditions to craft a legacy that stands tall even today.

During Prohibition, Spoetzl Brewery was one of the few fortunate breweries permitted to produce beer for medicinal purposes. Their resilience and innovation were the yeast that kept their spirit alive during this period.

For over a century, the Spoetzl Brewery has been brewing Shiner Beers with love and devotion. They proudly boast of being one of the oldest and the largest independent breweries in the United States. With over ten different types of Shiner Beers, they continue to innovate while staying rooted in tradition.

Shiner’s Star Studded Line-up

Shiner Beers are a diverse array of brews that cater to a spectrum of palates. Let’s dive deeper into some of the brewery’s shining stars:

• Shiner Bock – The crowning glory and flagship beer, Shiner Bock, is known for its distinct amber hue and a slightly sweet, malty taste. With a 4.4% ABV, it’s perfect for those who seek a rich, yet smooth experience.
• Shiner Light Blonde – This is Shiner’s answer to the American Light Lager. With just 99 calories and 4.2% ABV, it’s the ideal companion for those hot Texan days when you crave something light and refreshing.
• Shiner Black Lager – A Bohemian Black Lager that offers a depth of flavors. With notes of chocolate and coffee, this dark beauty is surprisingly smooth and boasts a 4.9% ABV.
• Shiner Holiday Cheer – A seasonal favorite, this Dunkelweizen is brewed with Texas peaches and roasted pecans. It’s festive, fruity, and nutty, making it perfect for holiday celebrations. It has a 5.4% ABV.
• Shiner Wicked Juicy IPA – A contemporary take on the classic IPA, Shiner’s Wicked Juicy packs a hoppy punch. Bursting with citrus and a hint of pine, this brew boasts a 5.7% ABV and caters to those seeking a bold adventure in every sip.

Spoetzl Brewery Tours

Quench your thirst for knowledge and beer with the Spoetzl Brewery Tours . Situated in Shiner, TX, the brewery offers guided tours where visitors are enveloped in the aromatic embrace of brewing barley and hops. Witness the magic that turns simple ingredients into the Shiner Beers you adore. Don’t forget to stop by the tasting room where you can sample various Shiner Beers.

Shiner Bock Festival – Bocktoberfest!

Shiner’s Bocktoberfest is an electrifying annual extravaganza, generally held in October. Spanning over a weekend, this festival is a cornucopia of entertainment.

• Music : With a variety of genres including country, rock, and Texas music, Bocktoberfest boasts an impressive lineup of local and national bands. The air is filled with the invigorating sounds of guitars, fiddles, and foot-tapping tunes.
• Food & Drinks : What’s a festival without a delightful culinary experience? Indulge in a variety of food vendors offering Texan BBQ, German sausages, and an array of mouth-watering treats. And of course, there’s no shortage of Shiner Beers to wash it all down.
• Activities & Attractions : The festival also features fun activities like beer stein hoisting competitions, barrel rolling races, and even a 5K Bock n’ Roll! Moreover, there are arts and crafts booths for those who want to take a piece of Shiner home.
• Camping : To fully immerse in the Bocktoberfest experience, many attendees opt to camp. The festival grounds offer camping options for those who want to enjoy both days without the worry of driving.

This festival is not just about the beers; it’s about the community, the music, and celebrating the culture that makes Shiner Bock and the town of Shiner so special.

Whether you’re a beer aficionado, history enthusiast, or simply looking for a memorable adventure, a visit to the Spoetzl Brewery is a Texan rite of passage. Shiner Bock Beer has carved a special place in the hearts of Texans with its rich heritage, range of flavors, and indomitable spirit. So, fuel up and hit the road to Shiner, where a frothy glass of Texan pride awaits you!

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Need a Weekend Trip to Close Out Summer? Tour the Shiner Brewery

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It's sad to think that Summer is slowly winding to a stop for 2021. This year, by the way, has lasted about three hours. It has flown by extremely fast. A little bit of a slow down is definitely in order for everyone. That slow down can start slowly with a nice weekend trip to Shiner, Texas between Houston and San Antonio with a brewery tour of Texas' favorite beer, Shiner Bock.

Spoetzl, the brewery responsible for Texas' favorite beer, could make for a nice weekend trip to see how the lager is made. The tour will only cost you $15 for anyone 21 or older, $10 for anyone under 21, 9 years old and younger are free. If you are a first responder, member of the clergy or military, your tour is half off with an added 10% discount in the gift shop with proper identification.

There has been some added enjoyment to the tours including interactive experiences, video and audio experiences and even a new bar to enjoy. Tours run Monday through Saturday every half hour starting at 10:30 a.m. with the last tour starting at 4:30 p.m. Sundays, tours run from 12:30 p.m. every half hour until 4:30 p.m. There is also a gift shop on site to pick up some Shiner merch.

Due to the pandemic, and the fact that it is a working brewery, everyone is required to wear a mask, whether vaccinated or not.

If you don't have any plans for the weekend, make the drive to the Spoetzl Brewery. For your GPS, it's at 603 East Brewery Street in Shiner, Texas. Find out more about the Shiner brewery, including tour info, how to buy merchandise and more at  shiner.com .

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Shiner's Spoetzl Brewery adding cocktail lounge and restaurant

The expansion comes just a few months after the brewery behind shiner bock beer opened a distillery and barbecue spot..

By Stephanie Koithan on Tue, Aug 20, 2024 at 4:08 pm

• Shiner Bock ,
• craft beer ,
• Texas beer ,
• Spoetzl Brewery ,
• things to do ,
• Hill Country

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