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Tourism Malaysia presents strategic roadmap for Visit Malaysia 2026
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Malaysia will embark on a tourism marketing blitz under the Visit Malaysia 2026 (VM 2026) campaign, with creating demand, increasing traffic, and prioritising target markets forming the strategic cores. The campaign aims to attract 35.6 million tourists and generate RM147.1 billion (US$30.8 billion) in receipts.
In detailing the VM 2026 roadmap last week, Tourism Malaysia said key initiatives would include branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns, and market segmentation.
Tourism Malaysia will carry out aggressive advertising campaigns, influencer marketing, and compelling content creation across digital (70 per cent) and traditional (30 per cent) media platforms. It will also establish strategic partnerships with airlines, OTAs, and land/sea border operators of neighbouring countries to enhance tourist arrivals.
Key target markets are prioritised into three tiers, led by first-level priorities such as China, India, Indonesia, Vietnam and Australia. The second-level priorities include South Korea, Gulf Cooperation Council (GCC) countries, and the UK, followed by third-level priorities comprising Chinese Taipei and Germany.
Attention will also be paid to emerging markets like Pakistan and Bangladesh.
Meanwhile, tourism products and travel experiences will be tailored for niche segments, such as nature-based tourism, experiential tourism, medical and wellness tourism, responsible tourism, luxury, weddings, Muslim-friendly, gastronomy, and bleisure travel.
Tiong King Sing, minister of tourism, arts and culture, said: “Our multi-pronged VM 2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings. Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026.”
Tiong added that the NTO would continue to engage industry stakeholders and international partners to refine and execute the VM 2026 strategies, positioning Malaysia as a preferred tourist destination in this region. Indeed, a meeting between Tourism Malaysia and industry players on April 30 has led to the creation of strategic plans to promote the destination among international and domestic markets, in support of VM 2026.
Malaysia’s notable tourism achievements for 1Q2024 are promising. From January to March, Malaysia welcomed 5.8 million arrivals, up 32.5 per cent over the same period in 2023. The top ten markets were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the UK, Australia, and the Philippines.
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On 30 April, Tourism Malaysia presented their long-awaited action plans for international promotion as part of the Visit Malaysia 2026 campaign. Working closely with industry players, the government intends to attract 35.6 million tourists and generate RM147.1 billion through a series of promotions and development over the next two years.
According to the latest release from Tourism Malaysia, the VM 2026 roadmap features three core strategies – creating demand, increasing traffic, and prioritising target markets. Key initiatives include a branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns and market segmentation.
“Our multipronged VM 2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings,” explained YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture. “Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026,” he added.
Moving forward, Tourism Malaysia will continue to support growth and create brand awareness of the VM 2026 campaign, by establishing strategic partnerships with airlines, online travel agents (OTAs), and land/sea border operators of neighbouring countries to enhance tourist arrivals. The agency will also lean into its advertising promotions and influencer marketing, with content creation providing a mix of coverage on digital (70%) and traditional (30%) media platforms.
Rollout of the campaign will begin in key target markets, which have been prioritised into three tiers. The top level features China, India, Indonesia, Vietnam and Australia; the second tier includes South Korea, Gulf Cooperation Council (GCC) countries and the United Kingdom; and third-level priorities comprise source markets such as Chinese Taipei and Germany. Emerging markets like Pakistan and Bangladesh are also featured in the plan.
Tourism Malaysia plans to develop products and travel experiences to fit niche segments like nature-based tourism, experiential tourism, medical & wellness tourism, responsible tourism, luxury, weddings, Muslim-friendly, gastronomy and leisure travel. To refine and execute its VM 2026 strategies, Tourism Malaysia will engage with industry stakeholders and international partners, in a bid to position Malaysia as a top-of-mind destination for travellers in Southeast Asia.
Malaysia is already on course to meet its VM 2026 targets, and is actually ahead of schedule. In Q1 of 2024 (January to March), the country welcomed 5.8 million foreign arrivals, representing a growth of 32.5% compared to the previous year’s 4.3 million. The top ten markets contributing to this success were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the United Kingdom, Australia and the Philippines. The government is targeting of 27.3 million foreign arrivals in 2024, on the way to welcoming 35 million annual arrivals from international markets in 2026.
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Tourism Malaysia sets out VMY 2026 goals
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KUALA LUMPUR, 6 May 2024: Tourism Malaysia says the nationwide Visit Malaysia 2026 campaign should attract around 35.6 million tourists and generate MYR147.1 billion in receipts.
The VM 2026 roadmap is built around three core strategies – creating demand, increasing traffic, and prioritising target markets. Key initiatives include branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns and market segmentation.
![visit malaysia year 2026](https://www.ttrweekly.com/site/wp-content/uploads/2024/05/1-1-600x415.jpg)
Malaysia’s notable tourism achievements in in Q1 2024 are encouraging, the national tourism agency reported last week. From January to March, Malaysia attracted 5.8 million visitors, representing a remarkable growth of 32.5% compared to 4.3 million during the same quarter last year.
The top 10 markets contributing to this success were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the United Kingdom, Australia, and the Philippines.
Key target markets are prioritised into three tiers, led by first-level priorities such as China, India, Indonesia, Vietnam and Australia. The second-level priorities include South Korea, Gulf Cooperation Council (GCC) countries and the United Kingdom, followed by third-level priorities comprising Chinese Taipei and Germany. Apart from traditional markets such as Brunei, Thailand and Singapore, the focus is also on emerging markets like Pakistan and Bangladesh.
Meanwhile, tourism products and travel experiences will be tailored for niche segments like nature-based tourism, experiential tourism, medical and wellness tourism, responsible tourism, luxury, weddings, Muslim-friendly and gastronomy travel.
Minister of Tourism, Arts and Culture YB Dato Sri Tiong King Sing said: “Our multipronged VM 2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings. Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026.”
(SOURCE: Tourism Malaysia)
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Unveiling vmy2026: a closer look at malaysia’s tourism strategy.
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By The Malketeer
As Malaysia gears up for the much-anticipated Visit Malaysia Year 2026 (VMY 2026), questions have arisen regarding the specific themes, highlights, and targets that the Ministry of Tourism, Arts, and Culture plans to introduce.
The Minister of Tourism, Arts, and Culture, Tiong King Sing, faced scrutiny in the Dewan Rakyat, with opposition parliamentarian , Mas Ermieyati , a former deputy Minister of Tourism and Culture , highlighting the urgent need for a comprehensive plan and expressing concern over perceived controversies, including the recent demotion of Tourism Malaysia’s director-general.
One of the crucial queries raised pertains to the theme that will be central to VMY 2026, echoing the successful approaches adopted in 1990 and 2007. Malaysians and global observers are eager to understand the narrative that will be woven to entice both domestic and international visitors.
Tiong’s response to this question will play a pivotal role in shaping expectations and excitement surrounding the event.
Need of the Hour is Engagement with Stakeholders
Another key point of interest is the tagline that will be used to attract foreign tourists. Taglines have historically been instrumental in encapsulating the essence of Malaysia’s tourism offerings, acting as a powerful marketing tool. The government’s choice of words will not only showcase creativity but also set the tone for the overall promotional strategy leading up to VMY 2026.
Crucially, the proposed targets for tourist arrivals and revenue collection in 2026 have garnered attention. Minister Tiong has set ambitious goals of 35.6 million foreign tourists and an estimated domestic spend of RM147.1 billion.
Skepticism and optimism surround these figures, with some questioning the feasibility of such targets given the evolving global tourism lan dscape, particularly in the aftermath of the COVID-19 pandemic , political and economic challenges . The rationale behind these targets and the strategies to achieve them will be pivotal in instilling confidence among stakeholders.
Accelerate Dissemination of VMY 2026 Campaign
The absence of information on an official logo, mascot, and theme song for VMY 2026 has also sparked curiosity. These elements contribute significantly to the visual and auditory identity of such initiatives, creating a lasting impression on visitors. Malaysians are eager to see how the government plans to represent the cultural richness and diversity of the nation through these creative components.
In response to some of these queries, Tiong has consistently emphasis ed the necessity of strategic cooperation among ministries, state governments, industry players, and public support over the next three years.
While he provided an overarching vision for success, concerns were raised about the demotion of Tourism Malaysia’s director-general, Ammar Abd Ghapar . Tiong defended the mo ve by citing performance issues.
Tiong Must Put to Rest All Controversies and Lead
As Malaysia navigates the path towards VMY 2026, it is essential for the Ministry of Tourism, Arts, and Culture to transparently communicate its plans and address concerns.
A well-defined theme, captivating tagline, realistic targets, and the creative elements like the logo and mascot will collectively contribute to the success of this ambitious endeavo u r .
Striking a balance between ambition and practicality, coupled with clear communication, will be key in ensuring that VMY 2026 becomes a memorable and transformative experience for both locals and visitors alike.
It is imperative for Tiong and Tourism Malaysia to start focusing on the VMY 2026 Campaign, instead of being distracted by his political opponents. The time is now. Malaysia deserves to put on the best ever VMY 2026 welcome to the wor ld and make “ a dent in the universe”.
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Tourism Malaysia unveils strategic roadmap for Visit Malaysia 2026
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Tourism Malaysia has initiated preparations for Visit Malaysia 2026 (VM 2026) with the unveiling of a strategic roadmap designed to attract an unprecedented number of tourists. The tourism board commenced its efforts with a networking session on April 30, 2024, where it presented its strategic direction and action plans to industry players, focusing on promoting Malaysia both internationally and domestically.
This direction and action plans were crafted during the engagement session with industry players to ensure the fast conversion and high-impact programme and achieve the common goal of attracting 35.6 million tourists and generate RM147.1 billion in receipts for Visit Malaysia 2026.
The VM 2026 roadmap is built on three core strategies: creating demand, increasing traffic, and prioritizing target markets. Key initiatives include branding and marketing blitz, strategic partnerships for joint promotions and tactical campaigns, and market segmentation.
Malaysia has already seen promising tourism achievements in the first quarter of 2024. From January to March, the country experienced a significant influx of foreign tourists, reaching 5.8 million arrivals, marking a growth of 32.5 per cent compared to the previous year. The top ten markets contributing to this success were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the United Kingdom, Australia, and the Philippines.
Tourism Malaysia will continue to empower its branding through aggressive advertising campaigns, influencer marketing, and compelling content creation across digital (70 per cent) and traditional (30 per cent) media platforms. The agency will also establish strategic partnerships with airlines, online travel agents (OTAs), and land/sea border operators of neighbouring countries to enhance tourist arrivals.
Key target markets are prioritised into three tiers, led by first-level priorities such as China, India, Indonesia, Vietnam and Australia. The second-level priorities include South Korea, Gulf Cooperation Council (GCC) countries and the United Kingdom, followed by third-level priorities comprising Chinese Taipei and Germany. Apart from traditional markets such as Brunei, Thailand and Singapore, the focus is also highlighted on emerging markets like Pakistan and Bangladesh.
Meanwhile, tourism products and travel experiences will be tailored for niche segments like nature-based tourism, experiential tourism, medical & wellness tourism, responsible tourism, luxury, weddings, Muslim-friendly, gastronomy, and bleisure travel.
YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, said, “Our multipronged VM 2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings. Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026.”
Tourism Malaysia will continue engaging industry stakeholders and international partners to refine and execute the VM 2026 strategies, positioning Malaysia as a preferred tourist destination in this region.
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Countdown to Visit Malaysia Year 2026
MOTAC aims to strengthen the tourism foundation in the coming year through improved accessibility and the promotion of Muslim-friendly tourism
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BY FATIHAH MANAF
V isit Malaysia Year is a periodic campaign to showcase Malaysia as a premier Asian tourist destination. Introduced in 1990 with the theme ‘Fascinating Malaysia. Year of Festivals,’ the campaign has evolved with various iconic taglines and lineups, consistently drawing a significant number of tourists.
After facing disruptions for the campaign, notably due to the global impact of the Covid-19 pandemic in 2020, Malaysia is gearing up for Visit Malaysia Year 2026.
With only two years left, the coming year becomes essential for tourism stakeholders to prepare and bounce back resiliently from challenges. This period sets the groundwork for a robust comeback.
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According to the Minister of Tourism, Arts and Culture, Dato’ Sri Tiong King Sing, 2024 is a crucial preparation period for the highly anticipated Visit Malaysia Year 2026.
With this national event on the horizon, the Ministry of Tourism, Arts, and Culture (MOTAC) is actively working to capitalise on the momentum and lay a solid foundation for future success. This includes supporting Visit State Year 2024, which is set to unfold in Perak, Melaka, Kelantan, and Perlis as each state actively prepares for this landmark occasion.
ENHANCING MALAYSIA’S ACCESSIBILITY
“In further strengthening our efforts to enhance Malaysia’s appeal to global tourists, MOTAC is actively working to improve the country’s accessibility by forging strategic collaborations with local government organisations and international partners, with a particular emphasis on fostering strong ties within the Southeast Asian region,” said Tiong.
![visit malaysia year 2026](https://revonmedia.com/wp-content/uploads/2024/04/Dato_Sri_Tiong_second_left_and_ITC_Director-General_Nizran_Noordin_second_right_alongside_the_participants_of_the_Fam_Trip-300x169.jpg)
MOTAC is also encouraging airlines to increase accessibility from Muslim regions to Malaysia.
“A case in point is our recent discussions with a few China airlines to develop flights from Ningxia and Xining city to Malaysia.”
He also revealed that MOTAC was currently in the process of enhancing accessibility across land, water, and air, along with the implementation of visa facilities that cater to the convenience of tourists. Additionally, there is a focus on developing distinctive and enticing tourism products and packages.
TAPPING FURTHER INTO THE MUSLIM TOURIST MARKET
Tiong highlighted that Malaysia’s potential as a leading Islamic tourism destination lies not just in its diverse attractions but also in its welcoming Muslim landscape.
The country’s Islamic identity ensures that Muslims can travel to Malaysia with confidence due to an ecosystem specifically designed to cater to the faith-based needs of Muslim visitors. This includes readily available halal food options, prayer facilities, and other amenities that ensure a comfortable and enjoyable experience.
![visit malaysia year 2026](https://revonmedia.com/wp-content/uploads/2024/04/Perak_Melaka_Kelantan_and_Perlis_are_currently_organising_their_Visit_State_Year_2024.jpg)
“MOTAC encourages tourism industry players to work closely with the Islamic Tourism Centre (ITC), which offers expertise in strategic tourism research and market intelligence as well as provides training and capacity-building services, standards development, recognition, and advisory services.
“Our approach is to encourage more tourism industry players to subscribe to ITC’s recognition programmes. The two notable recognition programmes ITC offers are its Muslim-friendly Tourism and Hospitality Assurance and Recognition (MFAR) and Muslim-Friendly Tourist Guide (MFTG). These programmes ensure that tourism products and services in Malaysia meet ITC’s standards and guidelines for Muslim-Friendly Tourism and Hospitality (MFTH). “
MY RAMADAN EXPERIENCE PACKAGES AND MORE
To tap further into the Muslim tourist market segment, Tiong shared that MOTAC’s agencies, namely ITC and Tourism Malaysia, were working together with tourism industry players to develop specially tailored travel packages called “MY Ramadan Experience” packages. These packages offer a unique opportunity for Muslim travellers worldwide to experience the joys of celebrating Ramadan and Eid-al-Fitr in Malaysia.
“Another strategy unveiled this year involves the establishment of Malaysia as an Umrah hub that goes beyond being a mere transit point for Umrah journeys made by pilgrims in the region. Instead, this initiative reflects a broader and more progressive vision.
“It opens up greater opportunities for the country’s economic growth through the tourism sector in the long run. By providing the best facilities through MFTH packages, we can attract Muslim tourists on their way to or back from Mecca and Madinah, where they can explore the tourist attractions in Malaysia,” shared Tiong.
![visit malaysia year 2026](https://revonmedia.com/wp-content/uploads/2024/04/MoU_signing_ceremony_between_Malaysia_and_Uzbekistan-300x272.jpg)
In another development, MOTAC also officially signed a memorandum of understanding (MoU) with Uzbekistan to serve the common interests of both countries and contribute to the socio-economic development of their respective populations with several significant areas of collaboration over the next decade (2023-2033). These include promotion and marketing, bolstering air connectivity, research, training, and development, and promoting Muslim-friendly tourism.
PREPARING FOR VISIT MALAYSIA YEAR 2026
“As we embark on the exciting journey towards Visit Malaysia Year 2026, I am confident that harnessing the collective strengths of our industry, such as your continuous dedication, commitment to excellence, and willingness to embrace new opportunities, will be instrumental in shaping the future of tourism in Malaysia. We also encourage you to explore emerging opportunities.
“With the growing Muslim tourist segment, gaining MFAR recognition is a strategic step towards attracting and catering to this valuable market.
![visit malaysia year 2026](https://revonmedia.com/wp-content/uploads/2024/04/Dato_Sri_Tiong_with_some_exhibitors_of_Matta_Fair_2023-300x220.jpg)
“MOTAC, through ITC, stands ready to assist you in this journey, offering valuable consultation services and comprehensive training programmes. Together, we can make Visit Malaysia Year 2026 a resounding success,” Tiong concluded. – RnR
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2026 To Be Visit Malaysia Year
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Datuk Seri Anwar Ibrahim wants to make Malaysia a preferred tourist destination again.
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In tabling the 2024 Malaysia Madani Budget today, Prime Minister Datuk Seri Anwar Ibrahim announced that 2026 will be Visit Malaysia Year.
The government is targetting to see 26.1 million tourist arrivals with a domestic spending of RM97.6 billion.
Anwar said the government would be allocating RM350 million for tourism related promotions and activities in order to make Malaysia a preferred tourist destination again.
Apart from 2026 as Visit Malaysia Year, other efforts to be explored are working with industries to promote and organise tourism events in Malaysia and overseas.
Help will also be extended to 200 cultural practitioners to organise arts and cultural events.
There will also be a matching grant for charter flights to increase the ease of international flights coming to Malaysia.
Anwar said funds will also be allocated to the Islamic Tourism Centre (ITC) to develop the Muslim-friendly tourism industry in Malaysia.
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Tourism Malaysia and Malaysia Aviation Group (MAG) have formalised a significant three-year partnership by signing a Memorandum of Understanding (MoU) today. This agreement underscores their joint commitment to bolster Malaysia’s position as a key entry point to Asia and beyond while elevating Malaysia as a premier global tourist destination.
The MoU signing ceremony, held at the Sheraton Imperial Hotel, Kuala Lumpur, was attended by key figures including Manoharan Periasamy, Director-General, Tourism Malaysia and Ahmad Luqman Bin Mohd Azmi, CEO, MAG. The MoU was signed by Lee Tai Hung from Tourism Malaysia and Dersenish Aresandiran from MAG.
In anticipation of a promising outlook for Malaysia’s tourism industry in 2024, the focus will be on strategic markets such as ASEAN countries, West Asia, South Asia, and East Asia. Enhancing air connectivity is a key strategy to facilitate easier access for tourists visiting Malaysia.
This year’s target is to attract 27.3 million arrivals, generating RM102.7 billion in tourism revenue, with proactive promotional efforts centered around the ‘Malaysia Truly Asia’ brand. Looking ahead to Visit Malaysia Year 2026 (VMY2026), the goal is to welcome 35.6 million tourists, aiming for RM147.1 billion in receipts.
The collaboration between Tourism Malaysia and MAG aims to capitalise on their respective strengths to offer enhanced services and seamless connections. Joint initiatives will include familiarisation trips, marketing campaigns, and advertising efforts to showcase Malaysia’s attractions globally.
Ahmad Luqman bin Mohd Azmi, CEO, MAG, emphasised their commitment to supporting Malaysia’s tourism goals, leveraging their strong network and expertise in the aviation industry.
The partnership will focus on key international markets, including leisure, MICE, and transit segments, with a special focus on Malaysia Airlines’ Bonus Side Trip (BST) offering. This initiative provides passengers with complimentary flights to domestic destinations, allowing them to explore Malaysia’s diverse attractions.
Over the next three years, Tourism Malaysia and MAG, along with their subsidiaries, will collaborate on various marketing and promotional activities to revitalise Malaysia’s tourism industry, particularly in international markets.
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TOURISM MALAYSIA HIGHLIGHTS SUSTAINABLE TOURISM AT WORLD TRAVEL MARKET 2023
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LONDON, 6 November 2023 – Marking its 42nd year of involvement since 1981, Tourism Malaysia once again participates in the World Travel Market 2023, happening from 6 to 8 November 2023 at ExCeL London.
Led by YBhg. Dato' Roslan Tan Sri Abdul Rahman, the Secretary General of Ministry of Tourism, Arts and Culture Malaysia, the Malaysian delegation consists of 92 participants from 50 organisations, comprising state tourism boards, tour operators, hotels & resorts, associations, and airlines.
Tourism Malaysia is also collaborating with the Malaysian Association of Tour and Travel Agents (MATTA) in launching the Sustainable Malaysia Initiative, featuring British wildlife artist, Rachel Gray, at the Malaysia Pavilion. The initiative will feature a portrait of a Malaysian tiger up for auction, from which the proceeds will go to Royal Belum State Park to support its sustainable tourism initiatives and indigenous communities.
There will also be a special appearance by Syabira Yusoff, the first Malaysian to win The Great British Bake Off, who will be demonstrating a traditional Malaysian dish at the event.
Aimed to highlight Malaysia’s ecotourism and sustainable tourism efforts, Tourism Malaysia together with seven (7) state tourism boards from Melaka, Negeri Sembilan, Pahang, Penang, Perlis, Sabah, Sarawak, and Terengganu will showcase their existing and new tourism products that centres around the country’s rich biodiversity and local communities.
“We proudly promote our flagship tourism products that international and UK travellers love, such as our islands and beaches, shopping, family holidays, and eco-adventure tours. We are excited to announce that there is more to explore than ever, with many new hotels and attractions that will enhance Malaysia's destination appeal,” says Dato' Roslan.
“We also invite you to embark on a culinary journey through Malaysia. Come for the sights, stay for the flavours, and leave with a heart full of memories and a palate forever enchanted. Malaysia welcomes you with open arms and a feast for your senses,” he adds.
For the European market, the United Kingdom remains to be the largest market from the region for Malaysia’s tourism industry. From January to September 2023, Malaysia welcomed 14.4 million international tourist arrivals. The UK market contributed a total of 197,794 arrivals, a significant growth of 150.3% in comparison to the same period in 2022.
Malaysia targets to receive 16.1 million international tourist arrivals in 2023, with projected tourism receipts of MYR49.2 billion.
The next Visit Malaysia Year (VMY) has been set for 2026, and the government has targeted 26.1 million foreign tourist arrivals, including UK market, with domestic spending of RM97.6 billion.
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.
The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).
Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook , Instagram , Twitter , YouTube , and TikTok .
For enquiries, please contact:
Harliza Ahmad Senior Assistant Director International Promotion Division (AERO) [email protected] Tel: +603 8891 8777
Muadz Samat Assistant Director Corporate Communications Division [email protected] Tel: +603 8891 8755
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Malaysia records more than 1.4mil arrivals from China as of June this year
Tuesday, 27 Aug 2024
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SEPANG: Malaysia welcomed 1,449,711 tourist arrivals from China as of June 2024, an impressive 190.8% increase compared to the same period in 2023, with 498,540 arrivals, Tourism Malaysia said.
The introduction of visa-free entry for Chinese travellers effective 1 Dec 2023 until 31 Dec 2026 has spurred inquiries and bookings to Malaysia from China, the tourism board added.
Meanwhile, Tourism Malaysia director-general Manoharan Periasamy, along with 9 Air and Malaysia Airports Holdings Berhad (MAHB) representatives, personally welcomed passengers aboard flight AQ1211 from Guiyang, 9 Air’s maiden flight which arrived at the Kuala Lumpur International Airport Terminal 2 here on Sunday (Aug 25).
This new weekly flight between Guiyang and Kuala Lumpur caters exclusively to travellers from Guiyang to Malaysia and marks a critical turning point in the development of tourism in Guizhou Province, he said.
"With these direct flights, Chinese tourists can now easily explore Malaysia's diverse attractions, from the iconic Petronas Twin Towers in Kuala Lumpur to the beautiful beaches of Langkawi Island, the cultural splendours of Melaka, and the opportunity to experience unique cultural attractions, historical landmarks, and Malaysia's renowned cuisine," he added.
9 Air is a low-cost airline in China and the first and only budget carrier serving Central and Southern China, with its main operating base at Guangzhou Baiyun International Airport.
The airline has flights to Thailand, Russia, Japan, and Laos, with Malaysia being the latest addition to its international routes. - Bernama
Tags / Keywords: Tourism Malaysia , 9 Air , China , Tourist , Arrivals
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THE PROMISE OF DECARBONISING INDUSTRIAL PARKS IN MALAYSIA
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Tourism Malaysia presents its action plans to attract 35.6 million tourists and RM147.1 billion in receipts for Visit Malaysia 2026. The roadmap focuses on branding, marketing, partnerships, and target markets for international and domestic tourism.
Tourism Malaysia reveals its strategic direction and action plans to industry players, aiming to attract 35.6 million tourists and generate RM147.1 billion in receipts by 2026. The roadmap is based on three core strategies: creating demand, increasing traffic and prioritising target markets.
PETALING JAYA: The next Visit Malaysia Year has been set for 2026, says Datuk Seri Anwar Ibrahim. The Prime Minister said, in tabling Budget 2024, that the government has targeted 26,1 million ...
Malaysia aims to attract 35.6 million tourists and generate RM147.1 billion in receipts by 2026. The campaign will focus on branding, marketing, partnerships, and segmentation, with China, India, Indonesia, and Vietnam as top priorities.
In the current year, Malaysia aims to attract 27.3 million international tourist arrivals, with a target of over RM102.7 billion in tourism receipts. Looking ahead to Visit Malaysia 2026 (VM 2026), the country envisions welcoming 35.6 million visitors, generating target receipts of RM147.1 billion.
On 30 April, Tourism Malaysia presented their long-awaited action plans for international promotion as part of the Visit Malaysia 2026 campaign. Working closely with industry players, the government intends to attract 35.6 million tourists and generate RM147.1 billion through a series of promotions and development over the next two years.
May 6, 2024. KUALA LUMPUR, 6 May 2024: Tourism Malaysia says the nationwide Visit Malaysia 2026 campaign should attract around 35.6 million tourists and generate MYR147.1 billion in receipts. The VM 2026 roadmap is built around three core strategies - creating demand, increasing traffic, and prioritising target markets.
The Ministry of Tourism, Arts, and Culture plans to announce the theme, tagline, targets, and creative elements for VMY 2026 soon. The minister faces scrutiny and challenges as he aims to engage stakeholders and boost tourism amid COVID-19 and political issues.
SYDNEY, 29 August 2023 - In gearing up for Visit Malaysia Year (VMY) 2026, Tourism Malaysia visits the Land Down Under for a roadshow to Sydney, Melbourne, and Adelaide from 29th August to 3rd September 2023.. Headed by Datuk Musa Haji Yusof, Deputy Director General of Tourism Malaysia, the delegation consists of Malaysian travel operators, hoteliers, state tourism bodies, and medical ...
MELAKA, Jan 1 — Strategic cooperation among various parties, including ministries, state governments and industry players, as well as the people's support in the next three years are crucial to make a success of the Visit Malaysia Year 2026 (VM2026) campaign, said Datuk Seri Tiong King Sing.
May 3, 2024. Tourism Malaysia has initiated preparations for Visit Malaysia 2026 (VM 2026) with the unveiling of a strategic roadmap designed to attract an unprecedented number of tourists. The tourism board commenced its efforts with a networking session on April 30, 2024, where it presented its strategic direction and action plans to industry ...
KUALA LUMPUR: Visit Malaysia Year will make a comeback in 2026 after a few years' hiatus. Prime Minister Datuk Seri Anwar Ibrahim said about 26.1 million foreign tourists are expected to arrive in the country, with a total RM97.6 billion in domestic spending. Anwar, who is also finance minister, said the government will allocate RM350 million ...
PETALING JAYA: Promotional activities for Visit Malaysia Year 2026 (VMY 2026) must start early and the government should allocate additional funding for this due to the weakened ringgit, say ...
by NURUL NAJMIN ABU BAKAR. TOURISM Malaysia has started to work on the goals of attracting 35.6 million international tourists for the upcoming Visit Malaysia Year (VM2026) in 2026. Among the strategies is to ensure sufficient flights from visitor-friendly countries such as China with discussion currently ongoing between it and several airlines ...
After facing disruptions for the campaign, notably due to the global impact of the Covid-19 pandemic in 2020, Malaysia is gearing up for Visit Malaysia Year 2026. With only two years left, the coming year becomes essential for tourism stakeholders to prepare and bounce back resiliently from challenges.
Tourism Malaysia Strategic Plan 2022-2026. In line with the objectives and strategies of the National Tourism Policy 2020-2030 and the development of the tourism industry, Tourism Malaysia prepares its strategic direction for 2022-2026. Where a session with industry players was held, and six pandemic ponders were put forward for discussion.
In tabling the 2024 Malaysia Madani Budget today, Prime Minister Datuk Seri Anwar Ibrahim announced that 2026 will be Visit Malaysia Year. The government is targetting to see 26.1 million tourist arrivals with a domestic spending of RM97.6 billion. Anwar said the government would be allocating RM350 million for tourism related promotions and ...
Monday, 04 Mar 2024. 6:04 PM MYT. KUALA LUMPUR: With Visit Malaysia Year 2026 (VMY 2026) just two years away, an Opposition MP has taken the Tourism, Arts and Culture Ministry to task over a ...
This year's target is to attract 27.3 million arrivals, generating RM102.7 billion in tourism revenue, with proactive promotional efforts centered around the 'Malaysia Truly Asia' brand. Looking ahead to Visit Malaysia Year 2026 (VMY2026), the goal is to welcome 35.6 million tourists, aiming for RM147.1 billion in receipts.
Visit Malaysia Year 2020 - "Visit Truly Asia Malaysia". The year 2020 holds a special place in the heart of Malaysians, with VMY 2020 set to become a festive year-long event. This fifth Visit Malaysia year since 1990 will be held with renewed vigour and passion as we celebrate the successes and challenges we have experienced together as a ...
LETTERS: Prime Minister Datuk Seri Anwar Ibrahim, when tabling the 2024 Budget, announced the rescheduling of Visit Malaysia Year to 2026 (VMY 2026), setting a target of more than 26 million foreign tourists with an estimated expenditure of RM97.6 billion. It indicates our expectations for the tourism sector as a driver of economic growth.
Malaysia targets to receive 16.1 million international tourist arrivals in 2023, with projected tourism receipts of MYR49.2 billion. The next Visit Malaysia Year (VMY) has been set for 2026, and the government has targeted 26.1 million foreign tourist arrivals, including UK market, with domestic spending of RM97.6 billion. END
SEPANG: Malaysia welcomed 1,449,711 tourist arrivals from China as of June 2024, an impressive 190.8% increase compared to the same period in 2023, with 498,540 arrivals, Tourism Malaysia said.