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Jennifer Lopez Partners with Virgin Voyages for Exclusive Five-Night Cruise Meant to 'Empower' Fans

The "Jenny from the Block" singer first announced her partnership with the brand in March 2022

A voyage designed by Jennifer Lopez is coming to the high seas!

After announcing her partnership with Richard Branson 's cruise line, Virgin Voyages, in March 2022, Lopez — or "Jenny from the dock," as Branson dubbed her — has unveiled a special cruise called "Limitless Voyage," coming this spring.

The five-night trip will set sail aboard the Scarlet Lady from April 14-19 and follow the cruise line's " Dominican Daze " itinerary, beginning and ending in Miami with stops in Puerto Plata in the Dominican Republic and Virgin Voyages private beach club on the island of Bimini.

But the journey isn't all about soaking up some sun topside. Lopez's Limitless Labs organization, which focuses on empowering women with "equal access to education, opportunities and capital for women," according to a press release, is the inspiration behind the exclusive trip.

"My mission has always been to entertain, empower and inspire my fans to live their lives without putting limits on what they believe they can achieve," Lopez says.

She adds: "Richard and I share this passion for partnerships and experiences that bring people joy and lift you up, which is why I am so excited to work with Virgin Voyages to bring the Limitless Voyage to the seven seas."

Aboard the ship, passengers can take advantage of networking opportunities and panel discussions with women entrepreneurs, and still make time for relaxation during morning meditation classes or a treatment at the ship's spa.

As the voyage is focused on empowering women, Lopez and Virgin Voyages are gifting 50 cabins on the ship to "hard-working Latina entrepreneurs through the non-profit, Grameen America," the release states.

"It's exciting and inspiring to see the impact Jennifer's having through all she does, not just in the entertainment industry, but also through her business ventures and her support of women's entrepreneurship with Limitless Labs," says Branson.

The British billionaire, who also founded the airline and space travel company in the Virgin Group, adds that Lopez "brings so much passion to all of her projects, so it was the perfect opportunity to take that energy and spirit and together create a voyage unlike any other."

Along with announcing her partnership with Virgin Voyages in 2022, the "Ain't It Funny" singer revealed she would be both an investor of the brand and take on the role of Chief Entertainment and Lifestyle Officer.

Her responsibilities under this new role include "sailor experience development with an emphasis on well-being and fitness" and "design collaborations and entertainment co-creations," according to a press release.

Virgin Voyages launched in 2019 as the first all-inclusive adults-only cruise line, and gained attention for its unique, grown-up friendly on-board features like a tattoo parlor and blowout bar.

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Virgin Voyages announces Limitless Voyage inspired by Jennifer Lopez

Virgin Voyages is setting sail with Jennifer Lopez’s Limitless Labs for an exclusive voyage aimed at women entrepreneurs.

Inspired by Jennifer’s passion to encourage others to live limitlessly, Virgin Voyages is introducing an exclusive, special-edition Limitless Voyage, taking place on Scarlet Lady’s Dominican Daze sailing on 14 to 19 April 2023.

Building on Jennifer’s existing partnership with Virgin Voyages as its chief entertainment and lifestyle officer, the Limitless Voyage is focused on the themes of community, courage, character, confidence, care, clarity and connection. Limitless Labs is a mission driven organisation focused on changing the game for women to up-level their lives through equal access to education, opportunities and capital.

“My mission has always been to entertain, empower and inspire my fans to live their lives without putting limits on what they believe they can achieve,” said Jennifer Lopez. “Richard and I share this passion for partnerships and experiences that bring people joy and lift you up, which is why I am so excited to work with Virgin Voyages to bring the Limitless Voyage to seven seas.”

This amazing opportunity from Virgin Voyages and Limitless Labs gives Sailors a chance to recharge during the escape of a lifetime with events that strike the perfect balance of rest, work, and play. Setting sail from Virgin Voyages’ stunning homeport in Miami, guests will be treated to an itinerary that includes everything from connection opportunities and panel discussions led by women entrepreneurs to immersive well-being programming designed to replenish and restore Sailors’ energy.

“It’s exciting and inspiring to see the impact Jennifer’s having through all she does, not just in the entertainment industry, but also through her business ventures and her support of women’s entrepreneurship with Limitless Labs,” said Sir Richard Branson. “She brings so much passion to all of her projects, and so it was the perfect opportunity to take that energy and spirit and together create a voyage unlike any other.”

Anyone can book the Limitless Voyage, but Virgin Voyages has created a Limitless Experience Package that will enhance the experience. Designed specifically for women entrepreneurs, the Limitless Experience Package will offer access to special on-board events and activities.

Virgin Voyages and Jennifer Lopez are also donating 50 cabins on this voyage to hard-working Latina entrepreneurs through the non-profit Grameen America .

Visit Virgin Voyages to find out more.

On The Floor or at sea? Virgin Voyages sailing Jennifer Lopez-inspired cruise this April

Jennifer Lopez fans, pack your Louboutins.   Virgin Voyages is sailing a special voyage inspired by the actress and musician in April, the company announced Thursday.

The cruise was curated by Lopez, who serves as Chief Entertainment and Lifestyle Officer for the adults-only cruise line backed by Richard Branson, and her organization Limitless Labs, which aims to help women "up-level their lives through equal access to education, opportunities and capital," according to a news release .

"My mission has always been to entertain, empower and inspire my fans to live their lives without putting limits on what they believe they can achieve," Lopez said in the release. "Richard and I share this passion for partnerships and experiences that bring people joy and lift you up, which is why I am so excited to work with Virgin Voyages to bring the Limitless Voyage to the seven seas."

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Una Noche Más: When is the Limitless Voyage?

The Caribbean cruise will take place on Virgin's Scarlet Lady ship from April 14 through 19.

What can guests expect from the Limitless Voyage? Can they Feel the Light?

The five-night cruise will sail round-trip from Miami with stops in Puerto Plata, Dominican Republic and Bimini in the Bahamas.

The sailing will feature events "that balance personal and professional growth," according to the release, including networking opportunities and panels conducted by women entrepreneurs. Guests can also start their days with morning meditation or take part in fitness classes such as bungee and spinning, along with 1990s dance classes set to songs inspired by Lopez, and more.

Lopez herself will send passengers on their way at a sail away party, according to the line's website .

The cruise line will also give 50 staterooms "to hard-working Latina entrepreneurs through the non-profit, Grameen America," during the cruise, according to the release, with more details to be announced soon.

Love Don't Cost a Thing, but this sailing does. How much does the Limitless Voyage cost?

The cruise starts at $2,526 for a sea view cabin based on double occupancy as of Friday, including taxes and fees, according to Virgin's website . The fare includes food, drinks like water and sodas, gratuities, Wi-Fi and more.

Jennifer Lopez didn’t show up for her own cruise, but I did — and let me say, she missed out

Editor's note: TPG's Erica Silverstein accepted a free trip from Virgin Voyages to attend the Limitless Voyage on Scarlet Lady. The opinions expressed below are entirely hers and weren't subject to review by the line.

"I almost canceled this so I could work," said a panelist on Jennifer Lopez's first Limitless Voyage theme cruise. She was speaking about work/life balance to a group of women so eager to be together that they'd rolled out of bed for a 9 a.m. Q&A session after an epic party that had the entire ship dressed up and drinking and dancing until late.

Do you know who did cancel an appearance at the start of the cruise so she could work? JLo.

JLo also didn't sail on the voyage, though that was never part of the plan.

It's ironic, really. The Virgin Voyages sailing aboard the Scarlet Lady cruise ship , orchestrated by Lopez's Limitless Labs organization, was themed around empowering women to reach their full potential in their professional aspirations while balancing that drive with personal growth and self-care. A panel of a dozen badass female entrepreneurs took time out of their busy lives to connect and party with 200 driven women looking to take their careers and social impact to the next level — all while having rockstar levels of fun on a no-holds-barred, adults-only cruise ship.

Time-strapped CEOs, cash-strapped budding businesswomen and I spent five days getting real, getting inspired, embracing truths, working out, laying out, finding moments of Zen, dancing merengue in the Dominican Republic, jumping into waterfalls, stuffing our faces, toasting our good fortune and shaking our booties well past our bedtimes.

Scarlet Lady, our floating home for the week, was the ideal playground, the battery that kept our energy charged via drag diva shows, pajama parties and all the pizza we could eat. It made sure that all the woo-woo moments and healing sound baths that came with the Limited Voyage programming were balanced with an irreverent vibe full of sexual innuendos and F-bombs.

All the Limitless Voyagers gave each other space to enjoy the sun, sand and sea away from their inboxes and countless Zoom meetings and conference calls.

As for Jennifer, Virgin Voyages' own chief entertainment and lifestyle officer? She chose the daily grind over this chance to dig deep, play hard and get to know some amazing women.

JLo might not have shown up, but I did. Here's what she missed.

An epic cast

As the OG Fly Girl, Jennifer Lopez would have loved the camaraderie and enthusiasm of the Limitless ladies, who had bonded like sisters by the time the ship set sail following an all-out drone show over the Miami shoreline.

The group included 50 Latina entrepreneurs who were gifted the cruise by Jennifer Lopez and Virgin Voyages through a partnership with Grameen America, a micro-finance organization that assists small women-owned businesses in underserved communities. They were the most enthusiastic group, sitting in the front row at every event and radiating energy. Additional participants represented a range of ethnicities and ages; even a few men dared to attend the sessions as well. Ben totally could have come.

If Jennifer had any doubt about who runs the world (not her song, I know), she wouldn't after meeting the dozen female CEOs, entrepreneurs and businesswomen who participated in daily Q&A panel sessions and so-called fireside chats. One speaker commented she had never experienced so many accomplished women in the same room at one time. They included Stacy London (star of "What Not to Wear," now the CEO of State of Menopause), Katie Ann Echevarria Rosen Kitchens (co-founder of FabFitFun) and Carrie Byalick (president of Stephen Colbert's production company).

This C-suite group was definitely a Virgin-style Rockstar Suite.

And yet these rockstars were not aloof, holding themselves apart from the ambitious women who came to learn from their success stories. They engaged in earnest conversation, posed for selfies and joined the Limitless ladies for dinner. Heck, Stacy London joined us in a workout class and took part in some raucous post-class cheering and chanting in the hallway.

In other words, these busy professionals showed up in every way, which, I discovered, is the Virgin Voyages vibe. People show up in full force for everything.

When Virgin says dress in red and party in the Red Room, the ship's versatile performance space, the massive theater is packed with scarlet-clad revelers. When a group of Latina Gen Zers hosts a performance in the ship's nightclub, the dance floor is packed with both guests and the ship's own cast of dancers and singers cheering them on. When the server at Korean barbecue restaurant Gunbae asks if you want to play a drinking game, you say "hell yeah!" and take the soju shot.

I think Jennifer would have loved it.

Related: 11 things I loved on Virgin Voyages — and 6 I kind of hated

To be fair, as noted above, Lopez never intended to sail with us. She was going to make an appearance at a pre-cruise event. It wasn't clear if she would perform or give a pep talk, but her absence was important enough that Virgin Voyages gave every cabin $100 in onboard spending money to apologize to guests who might have booked the sailing in order to see her.

But it was clear that a Virgin Voyages cruise in general, and the Limitless Voyage in particular, is all about showing up, connecting and getting your mind blown in ways you didn't expect. I hope JLo feels inspired to join the cast of amazing women at the next themed cruise because she might be surprised at how she benefits from that.

A shot of courage

A Virgin Voyages cruise is not just about showing up; it's also about taking risks and getting out of your comfort zone.

It's not your grandmother's cruise. Crew members can be tattooed, pierced or gender fluid — something not as visible on other lines. The ship's Diva, a drag queen named Carlos, will call you up onstage and ask you to hold his balls, and you will order treats at "Lick Me Til Ice Cream" before or after you dare to get your first tattoo on board or belt karaoke songs in the Social Club.

The Limitless Voyage took this fearlessness and no-holds-barred way of living life to the fullest on vacation and applied it back to our everyday lives of work and relationships. The panelists discussed the art of risk-taking and how to face impostor syndrome. They challenged us to speak our truths but also to examine the story we tell ourselves about who we should be and make space for the life and work we want to live. (And if that got too touchy-feely for you, you could go to Deck 16 and beat up a punching bag or go to the Draught Haus and do shots to shake it off.)

Now I get that Jennifer Lopez might not have felt compelled to sit and listen to a bunch of successful women speak given that she's likely wealthier and more successful than the incredible women speaking on her theme cruise.

But JLo, have you ever participated in a workout like The Class, led by its co-CEO Natalie Kuhn, who radiates kindness and enthusiasm like no one you've ever met? At 8 a.m., an ungodly hour on a party ship, she led a packed HIIT class that pumped us up with high-energy movement and even higher-energy music, then asked us to stop, place our hands on our hearts and consider what truth we wanted to embrace and what stories we wanted to abandon as we shimmied, burpeed and sweat into a better version of ourselves.

"Your quality of life is too important to be left up to chance," she shouted, as I felt myself tearing up and vowing with each jump and each squat to abandon any toxic insecurities on the dance floor.

Yeah, we work on the floor, JLo. We took some risks on the floor, on the cruise and on shore excursions where we jumped off waterfalls. That sounds like your thing.

Detox and retox

I can also only imagine that for a busy professional like Jennifer, with her beauty business, her acting and her charity work and concerts, balance is hard to find. Does she go-go-go and forget to take time out for self-care, to do what she wants to do and not what her fans, business partners and publicist tell her to do?

On the Limitless Voyage, balance was a key component, both in our discussions and in our daily schedule. We pondered how to take time for self-care while pursuing our professional goals — without that yoga class or 10-minute meditation becoming another mandatory box to check. We explored how balance might not look like a debutante with a book on her head but rather a slackliner wobbling her way from point A to point B, and how work and life might not be opposing forces after all.

And we lived this balance on board — not in a tantric guru kind of way but with the Virgin Voyages mantra of "tox, detox and retox."

We started our mornings with soul-baring panel sessions, then indulged in decadent breakfasts (like a burger served on two pieces of French toast at The Galley). We paid homage to JLo with booty burn workouts, then downed pina coladas on the pool deck while the rest of our bodies burned in the Caribbean sun. I spent an hour lying meditatively on a deck chair while a svelte, bikini-clad healer played singing bowls and rang chimes by my head, then got tipsy during a six-course cocktail-pairing dinner ... because that's how you roll on Scarlet Lady.

Related: Detox and retox: I tried 6 of Virgin Voyages' free fitness classes, and here's how it went

At The Feast, hosted by Rei Chou (a business owner, healer and personal coach) at the Extra Virgin Italian restaurant on board, my tablemates and I had a heart-to-heart about the gifts we have in abundance and what true fulfillment looks like while we stuffed our faces with meatballs, gnocchi and mini doughnuts. We danced shoulder to shoulder and socialized at crowded bars, then escaped to our cabins to seek solace in a softly swinging hammock, gazing out at the calming ocean waves.

Yin and yang, work and play, detox and retox. Sometimes, JLo, a cruise is the balance you need when work becomes all-consuming.

Global connections

"I'm so honored and amazed that you all took time out from your vacation to visit us," a Dominican woman told our tour group in Puerto Plata. We had to come to meet the women and girls working at RePapel to recycle paper garbage into new paper products (notebooks, cards, beads) they can sell to support their families.

So much of the Limitless Voyage was about ourselves: self-discovery, self-care, self-indulgence. But the organizers made sure we also focused on the larger community and how to bring more voices and perspectives to the table.

In the Dominican Republic, several vanloads of Virgin cruisers chose to skip fun in the sun to support a local women-owned business. The ladies welcomed us into their business headquarters with gifts and song to show us how they embrace sustainability, reducing landfill while creating opportunities for women to earn money closer to their families instead of traveling far from home to become housekeepers.

We ripped paper into shreds so it could be turned into pulp and sponged water off newly minted paper so it could dry into sheets. But the activities weren't the point — it was the connection. There was a joy in dancing merengue with tour guides, bus drivers and gangly, wide-grinning 11-year-olds despite language and culture barriers and getting a small glimpse into how they are bettering the world despite a lack of material resources.

On board, we celebrated diverse voices as well, something you might not find on other cruise ships. Latina comedians Aida Rodriguez and Gina Brillon cracked us up while admonishing us whenever we dared to be oversensitive cupcakes. A Latina girl band brought down the house with their original songs, outsized personalities and sharp dance moves. Wait — does that remind you of anyone?

Mindset shift

After five days, I leave this ship feeling refreshed, despite the hangover and food coma. I have a renewed commitment to rewriting the narrative I tell myself about my worth and rethinking what's possible in my career. It's not something I expected to find on a cruise — and certainly not one where I drank more and stayed out dancing later than I have in years.

Maybe Jennifer Lopez didn't need a cruise to find such things. Maybe she's surrounded by people who have her back and she always takes time for self-care. Perhaps she goes on epic vacations where she connects with others, reconnects with herself and tries something new.

But if I learned anything from the CEOs and women entrepreneurs at the Limitless Voyage, it's that no matter how successful you are, self-doubt never disappears. You always have a need for more self-care, more connection with a supportive community and, frankly, more fun. Underneath all those C-suite execs were little girls freaking out that they were making mistakes or that they still weren't good enough.

A wise woman once said, "You get back what you put out." So, JLo, should you choose to host another cruise with Limitless Labs — and Virgin Voyages says there will be a reunion tour — I hope you find time in your schedule to attend. You might be surprised that you get more from the experience than you thought. You can thank me later.

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Virgin Voyages Introduces JLo-Inspired Voyage

• February 10, 2023

Following last year’s announcement of a partnership with Jennifer Lopez, Virgin Voyages has announced a special five-night voyage inspired by the singer.

The sailing, inspired by Jennifer Lopez, who also serves as  Virgin’s Chief Entertainment and Lifestyle Officer, is known as the “Limitless Voyage” and it will take place on the Scarlet Lady’s from April 14-19.

“My mission has always been to entertain, empower and inspire my fans to live their lives without putting limits on what they believe they can achieve,” said Lopez.

“Richard and I share this passion for partnerships and experiences that bring people joy and lift you up, which is why I am so excited to work with Virgin Voyages to bring the Limitless Voyage to the seven seas.”

The ship will depart from Virgin Voyages’ homeport in Miami and guests can expect a specially curated program inspired by Lopez and her company Limitless Labs, an organization focused on helping women through equal access to education, opportunities and capital.

The itinerary will include connection opportunities and panel discussions led by women entrepreneurs as well as a well-being program to help guests restore their energy.

This special-edition sailing with Lopez’s Limitless Labs will incorporate engaging events that balance personal and professional growth. The voyage will be inspired by the singer’s own holistic ideology and will include a range of activities such as meditation classes on The Perch; fitness classes from spinning to bungee; 90s dance classes with Jennifer-inspired playlists; enjoying culinary delights from a Michelin-star chef collective and more.

“It’s exciting and inspiring to see the impact Jennifer’s having through all she does, not just in the entertainment industry, but also through her business ventures and her support of women’s entrepreneurship with Limitless Labs,” said Richard Branson.

“She brings so much passion to all of her projects, and so it was the perfect opportunity to take that energy and spirit and together create a voyage unlike any other.”

Virgin has also prepared a “Limitless Experience Package” to enhance the sailing created while keeping women entrepreneurs in mind. The package offers access to other special onboard events and activities. 

Virgin Voyages and Lopez will also be donating 50 cabins on this cruise to selected Latina entrepreneurs through the non-profit, Grameen America. 

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Virgin Voyages makes waves in artificial intelligence by inventing J-Lo’s ‘Jen AI’

• Facebook Messenger

By Audrey Kemp, LA Reporter

June 28, 2023 | 4 min read

Listen to article 4 min

Move over, ChatGPT. ‘Jen AI’ – a play-on-words for ‘generative AI’ – has entered the chat for Virgin Group’s cruise line.

In a new campaign for Virgin Group’s Virgin Voyages, a cruise ship is not the only thing Jennifer Lopez is getting on board for.

Rather, in an ad released Tuesday, the singer-dancer-actress became the first celebrity to give their likeness to artificial intelligence (AI) program to create ‘Jen AI,’ an AI-powered virtual version of J-Lo whose job is to invite people to sail the high seas. As part of the campaign, consumers can create their own custom invitations using the Jen AI tool by visiting VirginVoyages.com.

Explore frequently asked questions

The spot opens with a reclining J-Lo, who in a seductive voice introduces herself as Virgin Voyages’ chief celebration officer and invites people to board the ship. Suddenly, due to a glitch, her true identity is revealed: she‘s actually a man named Kyle. The viewer then learns that the real J-Lo is nowhere to be found and the woman in frame is indeed Jen AI, a play on words for ’generative AI’ – the burgeoning class of tools that produce content in response to user inputs. Another woman from the backend takes on Kyle’s duties, suggesting that Jen AI needs an upgrade or two before the technology is perfected.

“Creatively, we love that this makes you laugh and will keep you engaged from the beginning to the end of the film when you send the invites featuring Jen AI to all your friends,” said Nathan Rosenberg, Virgin Voyages’ chief brand officer.

Created with advertising agency VMLY&R and startup AI agency Deeplocal, the campaign builds on an existing partnership between Virgin Voyages and Lopez, which started in 2021. It comes as 77% of voyagers recommended sailing Virgin Voyages over other cruise lines, according to Condé Nast Traveler’s 2022 Readers’ Choice Awards.

“Through this wildly creative idea from VMLY&R, we are both using and poking fun at the world of AI. This idea brings together an innovative and playful use of AI tech, alongside a global icon and superstar,” said Rosenberg. “Jen AI gives everybody access to Jennifer to help gather their loved ones together, stop making excuses and set sail on the vacation of a lifetime.”

“We all want to celebrate things in life, and there is no better way than to celebrate than with a Virgin Voyage, but we know life is busy and it’s difficult to get your crew together and make it all happen,” said Ryan McManus, chief creative officer, North America at VMLY&R. “With all the developments around gen AI, we decided to build something that can help invite the world to Voyage. Meet Jen AI. A kind of AI version of Jennifer Lopez – designed to invite your friends and family to a celebratory voyage. Because who can say no to J-Lo?”

For more, sign up for The Drum’s daily US newsletter here .

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JLo Beauty® and Scarlet Lady; a glowing match made at sea.

There’s nothing like a post-vacation glow; beaming from the restoration and relaxation that only comes from orange and pink sunsets and endless seafaring horizons free of the responsibility back at land. A person transformed by mornings off email, afternoons spent in the sun, and nights filled with glimmering possibility. And while those responsibilities at home may await you — and dare to dim your glow — there’s one way we can help you keep that glow going far after you’ve left our lady ships… and that’s an unrivaled skincare routine courtesy of our Chief Entertainment and Lifestyle Officer, Jennifer Lopez . So as of May 22nd, we’re making that happen — officially featuring JLo’s innovative new skincare line, JLo Beauty ® , aboard Scarlet Lady. This glow-inducing lineup includes a triple-active super serum, a hyaluronic acid-boosted hydrating cream, a lightweight and moisturizing SPF, and more to round out your routine for a nonstop glow - on and off the ship. So even as that warm feeling from the Caribbean breeze fades, your glow doesn’t have to. Just swing by High Street on Deck 6 and JLo and Scarlet will hook you up. Meet the JLo Beauty ® lineup you’ll find onboard our lady ship : That Hit Single Gel-Cream Cleanser

That JLO Glow Serum

That Blockbuster Hydrating Cream

That Fresh Take Eye Cream

That Big Screen Broad Spectrum SPF 30 Moisturizer

That Star Filter Complexion Booster (Available in Pink Champagne, Rose Gold, Warm Bronze, Rich Bronze)

That Limitless Glow Sheet Mask

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