Apple Park Visitor Center

Apple Park Visitor Center

Welcome to Apple in California. Apple Park has created a special place just for visitors. An architectural extension of the private campus, the Apple Park Visitor Center offers guests a place to learn, explore, shop, and more.

Created to illustrate the intention of building an office park that fits into the natural landscape, discover the Exhibition space within the Visitor Center that showcases the innovative design principles of Apple Park. Then, shop at the Store, which includes exclusive Apple and Apple Park branded merchandise. The merchandise is a highly curated selection of Apple products and accessories.

After exploring the Exhibition and Store, relax at the Apple Cafe. With comfortable seating both inside and out, the Cafe serves refreshments for guests to enjoy as they take in the surrounding olive grove. Lastly, head up to the Roof Terrace, which features a unique view of Apple Park and its rolling landscape.

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Apple Park Visitor Center

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The Apple Park Visitor Center is an extension of the private campus and offers guests a place to shop, learn, and explore.

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Apple Park Visitor Center

apple park cupertino tour

Top ways to experience Apple Park Visitor Center and nearby attractions

apple park cupertino tour

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

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Apple Park Visitor Center - All You MUST Know Before You Go (2024)

Apple Park Visitor Center

apple park cupertino tour

Top ways to experience Apple Park Visitor Center and nearby attractions

apple park cupertino tour

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

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APPLE PARK VISITOR CENTER (2024) All You Need to Know BEFORE You Go (with Photos)

apple park cupertino tour

Here’s A Peek Into The Only Part Of Apple Park Open To The Public

The Apple Park Visitor Center is the ultimate Apple Store experience, with a roof terrace, cafe, and exclusive merchandise available nowhere else.

Jamie Ferrell

If you’re an avid Apple fan, consider paying a visit to the Apple Park Visitor Center in Cupertino for the ultimate Apple Store experience. The beautiful two-story building is the only part of Apple’s massive campus that’s open to the public , and it makes for an interesting peek into life for the highest echelon of Silicon Valley.

apple park cupertino tour

The Apple Park Visitor Center is the top dog of all Apple Stores , elevating the typical customer transaction into something that feels even more shiny and exclusive. Of course you can go shopping for Apple’s full range of products, but the rest of the space is dedicated to a full cafe serving coffee drinks and snacks, with ample seating and a pleasant roof terrace.

apple park cupertino tour

One of the most interesting elements is a large interactive 3-D model of the adjacent Apple Park , which is Apple’s enormous round fortress of a headquarters. Although the public cannot enter Apple Park, the model allows you to explore the era-defining building via augmented reality . It is the largest naturally ventilated building in the world and contains one of the world’s largest on-site solar energy installations. The gigantic groundscraper is a perfect circle covering approximately 64 acres , of which 80% is green space.

apple park cupertino tour

As for the Visitor Center itself, it’s unique for its giant carbon fiber roof which seems to float atop the substantial glass walls. In fact, the roof is only supported by the center stone clad core, meaning that there are no extraneous support beams to block the 360° view. Make sure you grab a seat on the roof terrace , which affords the best possible view of the adjacent Apple Park building from outside, as well as 9,000 drought-tolerant plants in the surrounding landscape.

The most devoted Apple fans will also have a chance to purchase exclusive Apple-branded merchandise at the Apple Store, including T-shirts, hats, playing cards, and tote bags. The Visitor Center is the only place in the world where you can buy these items.

apple park cupertino tour

Find the Apple Park Visitor Center at 10600 North Tantau Avenue in Cupertino , which is less than an hour drive from San Francisco. The Visitor Center is open from 10am-6pm Monday-Saturday and 11am-6pm on Sundays.

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Apple A-Z » Apple Initiatives

Apple Park

The largest Apple product ever made is not something you'll be able to take home to enjoy, but it is something to behold. Apple Park is the company's second campus built in Cupertino, California, and it was one of the final products pitched by the late CEO, Steve Jobs. The massive ring-shaped building is now an iconic symbol of Apple's dedication to design, green energy, and the future of technology.

● 175 acres ● 2.8-million-square-foot main building ● Main building worth $4.17 billion ● Powered by 100% renewable energy ● Houses 12,000 employees ● Worlds largest panels of curved glass ● Largest naturally-ventilated building ever ● 17MW on-site solar power ● 9,000 drought-resistant trees ● 100,000-square-foot fitness center ● Home of the Steve Jobs Theater

Page last updated: 1 year ago

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Apple calls Cupertino, California home, and its main headquarters had been located at 1 Infinite Loop since 1993. In 2017, the company finished construction and officially moved its employees into the massive "spaceship" campus, called The Ring, located at One Apple Park Way.

The campus is surrounded by grass and trees, has an orchard in the center of the ring, and contains energy and design innovations throughout. Apple Park is the beacon of creativity and unity meant to drive Apple into the future.

Life at Apple's new campus was short-lived, however, since the COVID-19 pandemic drove most employees to work from home. Despite being able to hold thousands of employees, only a tiny fraction were able to work on-site from March 2020.

The design team at Apple benefits from in-person work. Image source: Wallpaper

After multiple delays due to the pandemic, Apple was finally able to begin bringing employees back to its campus in April 2022. The move back was slow and highly contested by several employees who wished to work from home, but Apple won out in the end.

Early Development and Construction

The late CEO and co-founder Steve Jobs  saw the rapid growth of the company and knew its current campus couldn't last. So, Apple purchased land formerly owned by Hewlett-Packard, a company important to Jobs' history as he worked there as a summer intern.

Steve Jobs personally presented an ambitious plan to the Cupertino City Council for building one of the largest office buildings in the world.

Apple met many of its initial goals within its first presentation of the campus, although it took two years longer and went well over cost estimates . Sadly, Steve Jobs died only a few months after that meeting, and it is known as one of his last public appearances. The campus theater is named after him in remembrance.

In 2014, Apple began the initial tear-down of the old Hewlett-Packard buildings and broke ground. The project took a little over three years to get finalized and ready for the employee move-in.

Throughout the construction process, Apple faced several challenges from buying up all the available trees to city taxes coming into question.

Final Design and Jony Ive

Jony Ive’s attention to detail is felt through the campus

Jony Ive was the Chief Design Officer at Apple, and he has since left the company to start his own design firm. While Apple Park was under construction, Ive stepped away from leading the product design team to take a more personal interest in the construction and design of the new campus.

Ive worked closely with the design firm Foster+Partners on this massive undertaking. His design influences are seen throughout the campus, and he speaks of Apple Park in this interview  with Wallpaper* magazine.

"As a design team our goal has been, in some ways, to get design out of the way," Ive said. "We try to define a solution that seems so inevitable that it does recede." He stated this referring to the philosophy that is behind everything Apple designs.

Even the stairs received such scrutiny. "There are so many connections between floors," he continued. "There are light wells that go all the way down. You have visual connections to the floors and connections by the stairs."

Not even the stairs could escape Jony Ive’s influence

When discussing the building's flexibility, Ive states, "Our building is very configurable and you can very quickly create large open spaces or you can configure lots of smaller private offices. The building will change and it will evolve."

The idea that the building could change as Apple changes was the driving factor behind much of the design.

Shaped like a large flying saucer of sorts, Apple calls the main campus building The Ring. This massive building features 800 45-foot-tall rounded glass panels that connect all the way around the four-story structure. Some of these panels function as large sliding doors, allowing for the interior to be exposed to the outdoors during nice weather.

The main building is called 'The Ring'

The Ring uses  base isolation to protect against earthquakes. The isolation system consists of 692 large steel saucers located two stories underground. This system is a modified version of Japan's and will protect the campus from all but the most severe earthquakes.

The Ring's interior hosts large rooms with glass walls and entryways, including wide-open spaces that can be collapsed into smaller sections as needed. The Ring is divided into eight identical segments and surrounded by a hallway roughly three-quarters of a mile around.

The wide, brightly lit hallway runs around The Ring

The Ring uses natural ventilation to aid in making it the greenest office building in the world, requiring no heating or cooling for nine months out of the year. To further its green initiatives, Apple partnered with First Solar  to provide 130MW of clean energy to the campus and surrounding buildings.

Design rules the campus from top to bottom and will influence the company moving forward. Many consider Apple Park to be an Apple product designed by Jony Ive, his crown jewel before exiting the company and gift to his departed friend Steve Jobs.

Other structures at Apple Park

  • Steve Jobs Theater

The Steve Jobs Theater is a 165-foot diameter circular glass building without visible supports. The carbon-fiber roof is the largest in the world, weighing 80 tons. Underneath the glass structure, underground, is an auditorium seating 1,000 people. The theater won the  'Structural Artistry'  award in 2018.

Steve Jobs Theater overlooks Apple Park

Apple intended the theater for product reveals and events, but that intention was short-lived due to the pandemic. With the company moving to a more online event style, it seems the theater will be used for pre-recorded event showings rather than a live stage.

  • Visitors' Center

The Apple Park  Visitor Center  overlooks the campus and is divided into four sections: a 10,000-square-foot Apple Store, a 2,000-square-foot cafe, an observation deck, and an area for an AR experience. The augmented reality area is a scale model of Apple Park that lets you view the campus via an iPad using AR software.

The Apple Park Visitor's Center doubles as an Apple Store

This is the only publicly accessible area of Apple Park. Apple sells limited-edition t-shirts and other merchandise at this store.

  • Glendenning Barn

The Glendenning Barn is a historical landmark moved and restored by Apple during Apple Park's construction. It was originally a part of the farmland that housed apricot, prune, and cherry orchards.

It is now used for simply storing groundskeeping tools but still stands as a symbol of community and innovation at Apple Park.

Virtual Keynotes

The Apple Park campus was meant to be the ultimate workspace for its thousands of employees. It was also meant to be a marvel that visitors could enjoy when conducting work or traveling for keynotes. The COVID-19 pandemic made this impossible for months, but Apple made due.

Apple Park viewed in Apple Maps

Starting with WWDC 2020, Apple held virtual conferences instead of inviting thousands of people to its campus. This allowed the company to expand its reach to more developers and consumers with highly-produced videos rather than a stage performance.

Apple invited people to participate in an in-person WWDC event in June 2022. A pre-recorded keynote was shown to viewers outdoors via a projector set up outside the cafeteria, then developers were able to interact with employees and visit the newly opened Developer Center.

This mixed in-person and online style will likely be used for events going forward. They give Apple greater control over product presentation while keeping the campus open for events.

The iPhone 14 lineup was revealed at an in-person Apple event held in the Steve Jobs Theater at Apple Park in September 2022. A pre-recorded keynote was shown, but products were viewable in person in a display area afterward.

  • 1. Development
  • 2. Final Design and Jony Ive
  • 3. The Ring
  • 4. Other structures
  • 5. Virtual keynotes

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A brief tour of Apple Park's Visitor Center

Apple Park

Apple Park is breathtaking: Minimalist, austere, Zen. The main building curves through the campus and above the trees, a Ring of glass and solar panels that disappears behind the rolling hills one moment only to rise up and fill your field of view the next.

That's how it looked to me during Apple's September event, when I and a few hundred of my closest media friends got to an early look at the public and press-facing parts of the new campus.

The orchards are still growing in, but it's easy to see them, and the paths that meander around and in between, will be a welcome home to fruit, birds, and runners. No sign of a vineyard, though. At least not yet.

apple park cupertino tour

Apple Park is technically located at 1 Apple Park Way in Cupertino, California not far from the original Infinite Loop campus. But for everyone outside of Apple, it's really located at 10600 North Tantau Ave. That's where you'll enter through the Visitor Center, which includes an Apple Store and a Café.

Both follow the company's latest design language — the one found at the newly updated Apple at Infinite Loop store. The scale is similar too, smaller and more intimate than Union Square or World Trade, but with the same earthy, almost communal vibe.

Apple Park retail store

There, you can grab a beverage, hot or cold, and go up onto the observation deck to get an even better view of the Ring and the orchards. You can also shop for. all the standard Apple Store fare, plus some of the same kind of special clothing and keepsake items that were previously exclusive to Infinite Loop. That includes t-shirts, pens, water bottles, mugs, and more. They're all seasonal and rotate in and out frequently so, if you see something you like, grab it immediately.

There's also a special augmented reality experience in the building: A model of Apple Park in its entirety that, when you look at it through the lens of dedicated iPads, comes to life in AR. Move around. Sneaker-zoom in and out, and watch roofs levitate and area unfurl. It's as close as you can come to being a drone flying around the campus.

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Apple Park AR

It'll be interesting to see how much, if any, of the park area around the Visitor Center is open to the public but the Visitor Center itself provides more than enough for anyone interesting in checking out Apple's new campus, sampling some of Caffe Macs fare, and leaving with a souvenir or several.

The Apple Park Visitor Center opens to the public on Friday, November 17.

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

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apple park cupertino tour

Apple Park Visitor Center

apple park cupertino tour

Top ways to experience Apple Park Visitor Center and nearby attractions

apple park cupertino tour

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

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Apple Park Visitor Center - All You Need to Know BEFORE You Go (2024)

Our first look at Apple Park

Apple's spaceship has touched down in Cupertino, California. We visited its landing zone.

apple park cupertino tour

  • Member of the board, UCLA Daily Bruin Alumni Network; advisory board, Center for Ethical Leadership in the Media

apple park cupertino tour

Tuesday wasn't just the launch of  three new iPhones, an Apple Watch and an Apple TV. It was also the first time Apple welcomed journalists to its gigantic, 175-acre Apple Park campus in Cupertino, California. 

Apple Park is home to several buildings, most prominently a 2.8-million square-foot ring unofficially known as the Spaceship, which boasts four-story curved glass panels, custom aluminum doorhandles and one of the largest roof-mounted solar farms in the world. It's the new home for more than 12,000 Apple employees, a sizeable chunk of Apple's Cupertino workforce. 

Our first trip to Apple's spaceship campus

apple park cupertino tour

Building this campus was one of Apple co-founder Steve Jobs ' dying wishes, and there's video proof: An ailing Jobs went before the Cupertino City Council just months before his death  to pitch the project personally . (They approved it, unanimously, two years later.)

apple-park-distance-2

Apple Park is just a few minutes' drive from Infinite Loop.

Built on a concrete office park formerly owned by Hewlett-Packard, Apple Park sits on 175 acres in the heart of Silicon Valley, just a few minutes' drive from Apple's previous headquarters at 1 Infinite Loop. The spaceship wasn't finished, so we weren't allowed inside. Apple employees won't start moving in until the end of the year.

Instead, we visited two other buildings on campus -- the new Apple Park Visitor Center, which houses its own Apple retail store (which Apple are now calling "Town Squares"), and of course, the 1,000-seat Steve Jobs Theater where the company held its iPhone presentation.

apple-park4205

The public cafe at the Apple Park Visitor Center.

In addition to the store, the Visitor Center hosts Apple's first-ever public cafe, plus an exhibit space currently being used to show off an augmented reality "experience" -- through the window of an iPad , you can hover over a 3-D model of the campus to see how it looks at different times of day, how traffic flows and where you can find a spot in Apple's giant detached parking structure.

The Steve Jobs Theater, meanwhile, is set on a small hill, a short walk above the Visitor Center. You reach it after walking up a lovely (though smelly -- they'd just fertilized the grounds) paved pathway, with trees and flowers all around. And then, you see it: a 20-foot-tall glass cylinder, 165 feet in diameter, with a roof that reflects the sky. It's a spaceship, too, on a smaller scale. And glass is the only thing holding that stunning roof up.

apple-park-steve-jobs-theater-connie-guglielmo-steve-wozniak3851

CNET editor-in-chief Connie Guglielmo poses with Steve Wozniak, Apple's co-founder and Bay Area legend, in front of the Steve Jobs Theater.

The glass dome is merely the foyer for the auditorium, which sits below ground. To get there, you take two curved glass elevators that rotate as they descend, or one of a pair of curved staircases that step down to the reception area and demo room for Apple's new products. A small sign hangs above the entrance to the auditorium, carved into the bare white stone. It simply reads "Steve Jobs Theater."

apple-park-steve-jobs-theater-4165

Inside the theater, the feeling is one of simple, elegant lines and designs. White, black, gray, brown. No jarring colors. Curved edges. Smooth surfaces. Serene is the word that comes to mind. We sit on squishy, comfortable brown leather seats, each with a power outlet built into the side, presumably so you never have to stop using your favorite Apple device. 

The front few rows, which were used to seat VIPs like Disney's Bob Iger and director J.J. Abrams on Tuesday, are basically couches made of the same brown leather that curve, slightly, around the main stage. Curved is the theme.

Outside the theater again, standing in the courtyard, the nearly finished spaceship is visible in the background. The building looks massive, otherworldly, even at this distance.

apple-091217-steve-jobs-theater-3824

The spaceship, as viewed from the Steve Jobs Theater.

The other thing we notice is how quiet and peaceful it is here -- quite a feat considering the campus sits adjacent to Interstate 280, one of the main arteries through the Silicon Valley. That quiet could be temporary, because Apple Park isn't really open yet to the tens of thousands of Apple employees and visitors who will make it their mecca, or merely want to visit the campus Jobs designed. 

It's hard to believe, as Apple CEO Tim Cook noted in his opening dedication on Tuesday , that this now park-like campus was once an asphalt jungle of industrial office buildings surrounded by acres of parking lots.

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Inside Apple Park, the Cupertino home base for employees

  • Apple Park's massive, $5 billion headquarters is located in Cupertino, California.
  • The campus includes the famous ring-shaped main building, a fitness center, a theater, and more.
  • Besides a visitor center and gift shop, Apple Park is closed to the public.

Insider Today

Here's a look inside Apple Park, the company's massive, futuristic headquarters that opened in 2018 and cost $5 billion to build.

Apple Park is located in Cupertino, California, a short distance from the original Apple headquarters at 1 Infinite Loop.

The main building is a giant, multistory circle, colloquially known as "the ring" or " the spaceship ."

The cost of building Apple Park

The tech giant reportedly spent $5 billion on Apple Park construction . The ring is a stunning feat of design that blurs the indoor space with the environment outside, which has been landscaped with fruit trees (including apple trees, of course) and other native plants.

The building features incredible four-story curved glass windows, solar panels on the roof, and natural ventilation that reduces the need for heat/air conditioning.

The campus is also specially engineered to withstand earthquakes — its foundation sits on hundreds of movable steel saucers rather than being actually attached to the Earth, a design called "base isolation" technology.

Is it possible to visit Apple Park?

Apple Park is typically accessible only to employees, save for two areas: a visitor center at 10600 N Tantau Ave., and the Steve Jobs Theater, where Apple events are held to announce new products.

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The Steve Jobs Theater is named for the company's legendary co-founder Steve Jobs and can accommodate up to 1,000 people.

The visitor center is the only place the public is allowed on the campus without a pass, and it's free to enter. You can buy exclusive Apple merch there. There are Apple Park T-shirts and other accessories you can't get anywhere else.

The visitors center is an Apple store, but there's a lot to do there, including an AR experience, exclusive merchandise, and a cafe. Don't miss the Apple Park augmented reality experience, which lets you peek into the campus through an iPad. There is no Genius Bar or repairs available at the Apple Park visitor's center, though.

If you need a pick-me-up, there's a cafe in the visitor's center with snacks and coffee. On a weekday morning, you might see Apple employees taking meetings in the sunny cafe, the WiFi is fast and reliable, and the menu is on an iPad.

It's easy to miss the upstairs roof deck, but it's the highlight of the visitor's center. Look for the Jony Ive-designed stairs. Once you're on the roof, you get the closest view of Apple Park available to the public.

What is the capacity of Apple Park?

Apple Park features nearly 3 million square feet of office space and can accommodate about 12,000 Apple employees. That's a bit less than half of Apple's Bay Area workforce.

Who would get to work at Apple Park was a point of contention among the company's local employees. Executives, including Apple CEO Tim Cook and chief design officer Jony Ive, moved to the new campus, as well as software development teams and design teams.

Is Apple Park bigger than the Pentagon?

An interesting rumor emerged after the plan to build Apple Park was originally announced in 2011: Apple Park would be bigger than the Pentagon, the headquarters of the US military in Arlington, Virginia.

However, at 2.8 million square feet, it's significantly smaller than the Pentagon, which measures 6.5 million square feet.

Kif Leswing contributed to an earlier version of this article.

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Apple Retail

Public sculpture coming to apple park visitor center next year invites you to tour the world’s deserts.

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Apple Park Visitor Center is the perfect place for a photo walk, and soon visitors will discover a totally new environment to capture and experience. Apple has commissioned artist Katie Paterson and studio Zeller & Moye to create a permanent public sculpture for the visitor center titled Mirage .

Constructed entirely from pure cast glass, Mirage will bring a global experience to Cupertino. Sand collected from deserts across the world will be melted down into over 400 cylinders and arranged in wave-like forms that mimic a desert dune. According to Paterson , Mirage will contain sand from subtropical deserts, coastal, rain-shadow, interior, mountainous, volcanic and fossilized deserts.

Paterson’s sculptural world tour will be located in the Swan Hill Olive tree grove at the north entrance to Apple Park Visitor Center. The grove runs parallel to N Tantau Avenue and connects to the visitor center parking garage with publicly accessible walking trails. Construction will be completed in 2022.

The goal of the installation is to spark wonder and awe, creating meaningful connections to nature in a gathering place that blends art, architecture, science, and nature. Referencing the sculpture’s name, the glass forms will melt into the landscape like a desert mirage as they wind through the trees. Visitors interacting with the artwork are invited to slow down and tune into the immensity and preciousness of our planet as they move through the deserts of the world from east to west.

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Katie Paterson is a Scottish artist whose projects seek to expand our time horizons. Paterson’s work has been exhibited internationally and often employs sophisticated technology to create human connections. Zeller & Moye , partner in the project, is a global architecture studio that has designed projects ranging from furniture to large cultural buildings. The studio’s working method aims to reconnect people with their natural environment by exploring the relationship between the built and natural. Paterson and Zeller & Moye were selected after a targeted global search for artists conducted by Artsource Consulting .

In addition to the upcoming art installation, Apple Park Visitor Center features a Roof Terrace with views of Apple Park and a Cafe, both of which have reopened following public health closures in 2020. When available, the Apple Park Visitor Center Store offers opportunities to learn iPhone photography from Apple Creative Pros in some of the best free Today at Apple sessions offered at any Apple Store in the world.

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Apple operates more than 500 retail stores acros…

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Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber

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Apple partners with OpenAI as it rolls out new artificial intelligence system

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Michael Acton in Cupertino, California

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Apple on Monday said it had partnered with OpenAI to integrate ChatGPT into its devices as it unveiled a new “Apple Intelligence” system in what chief executive Tim Cook called the “next big step” by the iPhone maker.

Cook and his team outlined upgrades to Apple’s software ecosystem coming this year at the company’s annual developer conference on Monday, which aims to leverage the power of AI to provide a smarter Siri voice assistant and more personalised features on its devices to enhance productivity and tap into more advanced computer intelligence.

This year’s Worldwide Developers Conference has been watched especially closely as investors waited to see how Cook will position Apple to take advantage of generative AI, amid concerns it is falling behind its Big Tech competitors.

Tech giants including Alphabet, Microsoft, Amazon and Meta are racing to develop new products leveraging AI while also competing with — or in some cases, partnering with — start-ups focused on the technology, such as OpenAI. Microsoft has invested billions of dollars in OpenAI.

The OpenAI partnership will feed into Apple’s own proprietary generative AI features, which it has dubbed “Apple Intelligence”. Cook described it as a “new personal intelligence system” based on Apple’s own generative AI models and customised to the user.

Apple emphasised its approach to AI would be focused on protecting user privacy, with models running locally on devices and on its cloud servers, and powered by its chips. The approach — training AI features on a user’s personal data without it leaving the device — is “AI as only Apple can deliver it”, Cook said.

Sam Altman, OpenAI’s chief executive, at the conference

“It’s aware of your personal data without collecting your personal data,” said Craig Federighi, Apple senior vice-president of software engineering.

Apple’s Siri voice assistant is receiving a makeover with the company’s generative AI models. Apple has promised a more natural interactive experience with richer language comprehension.

Siri will be able to ask ChatGPT questions, tapping into the power of OpenAI’s models — although it will ask permission from the user before communicating with it. Apple users will not need a subscription to access the feature. This will allow for “seamless integration” while ensuring that “you are in control of when ChatGPT is used”, Federighi said.

Siri will also be able to carry out more detailed actions on Apple’s native apps, with new developer tools allowing third-party developers to tap into these features.

Apple’s executive team showcased other generative AI features that will be available on iOS 18, the latest version of its iPhone operating system, as well as on the iPad and the Mac later this year, including image generation and custom emojis.

“Apple Intelligence should help placate nervous investors and reassure them that Apple is keeping pace with its rivals,” said CCS Insight analyst Leo Gebbie. “The partnership with ChatGPT is a major development which beefs up Apple’s AI offerings, and new features like a significantly improved Siri will be welcome to users.”

But Tesla chief executive and X owner Elon Musk was quick to sound the alarm over the partnership, warning that he would ban Apple devices at his companies “if Apple integrates with OpenAI at the [operating system] level”, which he said would be “an unacceptable security violation”. Musk has a fractious history with OpenAI chief executive Sam Altman. He was one of OpenAI’s founders before leaving the company in 2018. He has sued OpenAI, accusing it of abandoning its original mission to benefit humanity. Musk, who has his own AI start-up xAI, is also a sometime critic of Apple, which pulled advertising funding from X late last year after Musk endorsed an antisemitic post.

This year’s conference was widely expected to be AI-focused as Apple looks to leverage one of the hottest tech trends to generate investor and consumer enthusiasm. But market reaction was tepid, with its shares down 1.9 per cent on the day.

Attendees were directed into Apple Park under the morning sun by whooping and applauding Apple employees in pink T-shirts. The multistorey glass doors of the company’s vast cafeteria were opened to create seating space for hundreds of guests at the event, which was held on an outdoor stage. The presentation opened with a slickly produced video of Federighi and a team of Apple employees skydiving from a plane dressed in white Apple-branded jumpsuits.

Altman was spotted at Apple’s event, but did not join Cook onstage for the announcement of the partnership. OpenAI has become one of the dominant forces in generative AI with its ChatGPT product, sending its valuation above $80bn. Earlier on Monday it announced it had hired former Nextdoor chief executive Sarah Friar as its chief financial officer, and Kevin Weil — who previously held jobs at Facebook, Instagram and Twitter — as chief product officer.

Apple also announced that it would be bringing its Vision Pro headset, released in the US in February, to international markets. Pre-orders will be able to be made in China, Japan, Singapore, the UK, France, Germany, Canada and Australia this month.

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Präsentation im Apple Park: Tim Cook war nur kurz live dabei, dann wurde ein Video abgespielt

Präsentation im Apple Park: Tim Cook war nur kurz live dabei, dann wurde ein Video abgespielt

Hätte das Publikum Vuvuzelas mitgebracht, hätte man die Veranstaltung für ein Public Viewing halten können: Tausende Entwickler, Journalisten, Influencer und ein paar geladene Gäste waren am Montagabend dabei, als Apple-Chef Tim Cook bei praller kalifornischer Sonne die Bühne im Firmenhauptquartier Apple Park betrat. Sonnenbrillen, Mützen und vor allem Sonnencreme waren heiß begehrt. Ebenso wie Sitzplätze im Schatten, als in einer fast zweistündigen Show neue Software für iPhones, iPads, Macs, die Apple Watch und das Apple TV vorgestellt wurden – und Apple seine KI-Strategie offenbarte.

Zuschauer im Apple Park: wie Public Viewing, nur ohne Vuvuzelas

Zuschauer im Apple Park: wie Public Viewing, nur ohne Vuvuzelas

Doch bevor es zur Sache ging, zeigte Softwarechef Craig Federighi einmal mehr, dass er den Schalk im Nacken hat. Er kündigte an, dass es so viel zu erzählen gäbe, dass es »keinen Spaß, nur Fakten« geben werde. Was folgte war ein krachendes Video, in dem er mit einigen Kollegen in Apple-Anzügen aus einem Flugzeug sprang und an Fallschirmen mit aufgedrucktem Apple-Regenbogen zum Hauptquartier herabsegelte. Die WWDC ist eine Konferenz für Entwickler. Und denen soll sie vor allem Spaß machen. Sie soll ihnen aber auch Apples neue künstliche Intelligenz nahebringen, für die sich Apple eine ganz unbescheidene Bezeichnung ausgedacht hat:

AI = Apple Intelligence

Das Wortspiel konnte man sich wohl nicht verkneifen: Apple kapert die englische Abkürzung für Artificial Intelligence, also künstliche Intelligenz, »AI«. Denn genau so kürzt das Unternehmen seine Spielart davon ab, die »Apple Intelligence«.

Die soll sich von anderen KIs unter anderem durch Apples Versprechen von Privatsphäre und Datenschutz unterscheiden. So soll sie zwar viel über ihren Nutzer lernen, indem sie seine persönlichen Daten auswertet, soll dafür in erster Linie aber Daten nutzen, die auf dem Gerät gespeichert sind, das dieser oder diese verwendet. Um darüber hinaus auch Cloud-Daten nutzen zu können, sollen diese auf kryptografisch gesicherter Apple-Hardware in Apple-Rechenzentren laufen. Manager Federighi verspricht, den Quellcode der dahinter stehenden Software unabhängigen Prüfern zur Kontrolle Verfügung stellen zu wollen.

Apple-Manager Federighi: Privatsphäre und Datenschutz sollen Apples KI von der Konkurrenz unterscheiden

Apple-Manager Federighi: Privatsphäre und Datenschutz sollen Apples KI von der Konkurrenz unterscheiden

Siri lernt Sie kennen

Wie erwartet bildet diese »Apple Intelligence« die Basis für eine neue Version von Siri. Diese soll wesentlich besser auf umgangssprachliche und verschachtelte Anfragen reagieren und sich quasi erinnern können, worüber man mit ihr gesprochen hat, um auch auf spätere Nachfragen zum Thema antworten zu können. Plant man also etwa mit ihrer Hilfe eine Wandertour, kann man sie später bitten, Freunde zum Treffen am Startpunkt der Tour einzuladen. In einem anderen Beispiel wurde gezeigt, wie die Software auf eine entsprechende Anfrage hin Fotos einer bestimmten Person heraussuchte, die an einem bestimmten Ort zu einer bestimmten Zeit aufgenommen worden waren.

Mit Apples KI erzeugtes Bild in einer iMessage

Mit Apples KI erzeugtes Bild in einer iMessage

Wie Gerüchte er erwartet hatten, lassen sich per Siri künftig das gesamte System und Apps mit Sprachbefehlen steuern. In einem Beispiel suchte das System auf die Frage »Wann kommt meine Mutter an?« die entsprechenden Flugdaten aus einer E-Mail heraus und zeigte auf dem Bildschirm die aktuelle Ankunftszeit des fraglichen Fluges an.

Auffällig war bei all den Beispielen, dass die Präsentatoren zwischen der Anfrage an Siri und deren Antwort Zeit hatten, einige erklärende Sätze einzufügen. Das lässt zumindest vermuten, dass die Antwortzeiten des Systems aktuell noch recht lang sind.

Schöner zeichnen mit KI

Auch in die Textproduktion soll sich Apple Intelligence helfend einbringen. Etwa, indem es Vorschläge für Antworten auf E-Mails formuliert oder eine Einladung an Freunde, zu einem Abendessen, als Gedicht schreibt. Ausgesprochen nützlich scheint die Möglichkeit, auf Knopfdruck Zusammenfassungen langer E-Mails anzeigen zu lassen. Eine AI-Funktion, die künftig für Chaos in Chats sorgen könnte, sind die neuen Genmojis, also mit generativer KI aus Stichworten erzeugte Emojis.

Genmojis: aus Schlüsselworten erzeugte persönliche Emojis

Genmojis: aus Schlüsselworten erzeugte persönliche Emojis

Auch einen Bildgenerator hat Apple entwickelt, der auf Basis weniger Schlüsselworte Bilder etwa im Stil von Zeichnungen oder Animationen, aber nicht fotorealistisch, erzeugen kann. Außer in einigen Apps soll die Image Playground genannte Funktion auch als App nutzbar sein. Sehr praktisch für Amateurzeichner ist der sogenannte »Image Wand«, also Bilder-Zauberstab, mit dem man grobe Skizzen in hochwertige Zeichnungen umwandeln lassen können soll.

ChatGPT hilft mit

Wichtig zu wissen ist, dass nicht alle KI-Aufgaben von Apple Intelligence erledigt werden. Stattdessen greift etwa Siri bei Bedarf auch auf ChatGPT zurück. Dabei kann man sowohl die kostenlose als auch die Bezahlversion nutzen. Siri wird dadurch sozusagen zu Apples Benutzeroberfläche für den populären Chatbot. Sie geht dabei aber vergleichsweise vorsichtig zur Sache. Wenn man etwa ein Foto an das System übertragen will, fragt sie zuerst um Erlaubnis dafür und weist darauf hin, dass es das Bild an ChatGPT übertragen würde.

Bevor ChatGPT eingebunden wird, wird man gefragt

Bevor ChatGPT eingebunden wird, wird man gefragt

Ab dem Sommer soll Apple Intelligence zum Ausprobieren bereitstehen. Zum Start allerdings nur in US-Englisch. Und nur auf Macs und iPads mit mindestens einem M1-Prozessor sowie dem iPhone 15 Pro.

iOS 18 verschickt Nachrichten per Satellit

Ganz so chaotisch, wie es Gerüchte vorhergesagt haben  , wird der Umgang mit App-Icons im künftigen iPhone-Betriebssystem nicht. Immerhin aber kann man Apps in iOS 18 beliebig innerhalb des Icon-Rasters platzieren, dabei Freiräume lassen und die App-Symbole wahlweise im Darkmode dunkel oder passend zum Bildschirmhintergrund farbig einfärben lassen.

Neue Icon-Designs in iOS 18

Neue Icon-Designs in iOS 18

Um zu verhindern, dass Fremde private Daten einsehen können, lassen sich Apps von Apple in IOS 18 per Face ID sichern. Sie lassen sich dann nur nutzen, wenn der Eigentümer oder die Eigentümerin des iPhones sie per Gesichtserkennung freischaltet. Bisher konnte man bereits in Safari den privaten Bereich, vertrauliche Notizen und bestimmte Fotoordner auf diese Weise sichern. Zudem soll es einen Ordner geben, dessen Inhalt auf diese Weise vor fremden Blicken verborgen sein soll. Google hat eine ähnliche Funktion gerade für Android 15 angekündigt .

In der Nachrichten-App kann man in iOS 18 Nachrichten vorbereiten und zu einem definierten Zeitpunkt verschicken lassen. So ist man immer der Erste, der zum Geburtstag gratuliert. Mindestens ebenso spannend: Nachrichten soll man künftig auch via Satellit verschicken lassen, wenn man keine Verbindung zum Mobilfunknetz hat. Über damit verbundene Kosten wurden keine Angaben gemacht.

Kopfschütteln mit AirPods

Die Fotos-App wird für iOS 18 komplett überarbeitet. So kann man damit etwa per Fingerklick eingrenzen, welche Arten von Fotos man sehen, möchte, etwa ausschließlich Screenshots. Automatisch zusammengestellte Kollektionen sollen beispielsweise Bilder bestimmter Ereignisse mit anderen teilbar machen. Insgesamt scheint das Update es leichter machen zu sollen, Inhalte zu finden, die bestimmte Ereignisse, Personen oder Gruppen von Personen zeigen.

Suchen lassen, statt selbst suchen: Apples KI kann auch komplexe Bildanfragen erfüllen

Suchen lassen, statt selbst suchen: Apples KI kann auch komplexe Bildanfragen erfüllen

Eine Neuerung, die Google freuen wird: Die Nachrichten-App wird um den RCS-Standard erweitert. Apple hatte diesen Schritt bereits angekündigt, nachdem Google das seit Jahren gefordert hatte. Die Funktion ermöglicht mehr Funktionen bei Austausch von Nachrichten zwischen iPhones und Android-Handys. So kann man etwa gegenseitig sehen, wenn der andere eine Nachricht tippt.

AirPods bekommen eine interessante neue Funktion namens Voice Isolation: Sie soll Umgebungsgeräusche bei Telefonaten ausblenden, sodass die Stimme der Nutzerin oder des Nutzers auch dann gut zu hören ist, wenn sie in einer lauten Umgebung telefoniert. Für Belustigung sorgte die Möglichkeit, Anfragen der AirPods mit einem Kopfschütteln zu verneinen. Fragt Siri also, ob man einen eingehenden Anruf annehmen möchte, reicht es, den Kopf zu schütteln, um den Anruf abzulehnen. Sehr praktisch, wenn man gerade nicht reden kann.

Wenn man mal nicht mit Siri sprechen kann: einfach den Kopf schütteln

Wenn man mal nicht mit Siri sprechen kann: einfach den Kopf schütteln

iPadOS 18 kann rechnen

Für einen regelrechten Sturm der Begeisterung sorgte die Ankündigung, dass das iPad nach 14 Jahren endlich eine Taschenrechner-App bekommt. Das Besondere: Man kann in ihr wie auf einem Blatt Papier mathematische Gleichungen mit dem Stuft aufschreiben und lösen lassen. Dabei kann die App auch Grafiken und Graphen erstellen, die sich in Echtzeit verändern, wenn man Variablen ändert.

Taschenrechner in iPadOS 18: handschriftliche Mathematik

Taschenrechner in iPadOS 18: handschriftliche Mathematik

Als Smart Script bezeichnet Apple eine Funktion, die Handschrift nicht in Computertext umwandelt, sondern im Stil der persönlichen Handschrift verschönert. Ungewöhnlich: die Software ist sogar in der Lage, mit der Tastatur geschriebenen Text in die Handschrift der Nutzerin oder des Nutzers umzuwandeln.

macOS 15 bringt iPhones auf den Bildschirm

Das als Sequoia bezeichnete Mac-Update bringt eine Funktion mit, die es ermöglicht, das iPhone des Nutzers auf dem Bildschirm zu spiegeln und mit Tastatur und Maus fernzusteuern. Zudem werden auf dem iPhone angezeigte Mitteilungen im virtuellen iPhone auf dem Mac angezeigt. So kann man sein iPhone und dessen Apps verwenden, ohne das Handy entsperren zu müssen.

Die größte Neuerung dürfte aber die neue Passwort-App sein. Im Grunde bietet Apple die Möglichkeit, Passworte in einem digitalen Schlüsselbund zu speichern, schon seit Jahrzehnten. Indem diese Funktion nun aber aus dem Einstellungen-Menü in eine eigene App umzieht, dürfte sie mehr Nutzer finden, die sich von ihr unter anderem sichere Passworte erzeugen lassen können.

Die Vision Pro kommt nach Deutschland

Mehr Platz zum Arbeiten: virtueller Bildschirm in Vision OS 2

Mehr Platz zum Arbeiten: virtueller Bildschirm in Vision OS 2

Wenig überraschend kündigte Tim Cook auch den Verkaufsstart der Computerbrille Vision Pro in Deutschland an. Ab dem 12. Juli soll sie ab 3999 Euro erhältlich sein. Passend dazu wurde das erste große Softwareupdate für die Brillen angekündigt, Vision OS 2. Die neue Software soll unter anderen Verbesserungen bei 3D-Fotos und den Personas genannten Avataren der Nutzer bringen. Zudem sollen die virtuellen Bildschirme, die man in der Brille etwa für Textverarbeitung nutzen kann, größer werden. Kleinere Verbesserungen sollen auch die ohnehin intuitive Steuerung der Benutzeroberfläche mit Fingergesten und den Augen optimieren.

Vorabversionen der neuen Betriebssysteme stehen ab sofort für Entwickler bereit. Öffentliche Betaversionen sollen in einem Monat erscheinen.

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Präsentation im Apple Park: Tim Cook war nur kurz live dabei, dann wurde ein Video abgespielt

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StarTribune

Sheila e. to paisley park: 'shame on u' for turning down unannounced visit.

Prince used to invite fans to show up at Paisley Park on a moment's notice. The operators of his studio-turned-museum, however, are being accused of not extending the same invitation to one of his best-known friends and collaborators.

Sheila E. took to social media over the weekend claiming that Paisley Park staff turned her away when she showed up unannounced Friday to pay her respects on Prince's birthday. She swung by the Chanhassen music landmark ahead of her gig with Morris Day & the Time on Saturday at Northern Lights Casino in Walker, Minn.

"Shame on u Paisley Park," the singer/drummer and onetime girlfriend of Prince wrote on Instagram , where she also posted a video detailing what happened.

"I went in to celebrate him," Sheila said in the video, "and I wanted to go into the studio and do a live video, take a picture, and they said, 'No.'"

"My heart's broke," she added. "That's kind of messed up. … Not a nice way to celebrate his birthday."

Paisley Park representatives were quick to respond in a comment under her Instagram post. They cited the fact that public tours were happening at the time of her arrival, as is the case most days.

"Hello Sheila," the museum's reps wrote. "We love and respect you, and we did offer for you to come in and film in the soundstage or other areas, but we couldn't allow filming in the studios without prior knowledge and planning, especially with tours going on at the time. We hope to have you back to Paisley Park in the future — just give us a heads-up!"

Paisley Park will soon welcome throngs of visitors and many of the late rock icon's old cohorts for its almost-annual Celebration , scheduled June 20-24. Sheila isn't scheduled to appear at this year's event, which is centered around the 40th anniversary of "Purple Rain's" release.

The museum — where Prince did most of his recording after 1987, and where he died while living there in 2016 — is managed by his estate. That estate is split into two factions now that three heirs sold stakes in it to Primary Wave, a large music industry management company.

Prince would have turned 66 on Friday.

Chris Riemenschneider has been covering the Twin Cities music scene since 2001, long enough for Prince to shout him out during "Play That Funky Music (White Boy)." The St. Paul native authored the book "First Avenue: Minnesota's Mainroom" and previously worked as a music critic at the Austin American-Statesman in Texas.

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Tyka Nelson sits on one of Prince's motorcycles

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  10. A brief tour of Apple Park's Visitor Center

    Apple Park is technically located at 1 Apple Park Way in Cupertino, California not far from the original Infinite Loop campus. But for everyone outside of Apple, it's really located at 10600 North Tantau Ave. That's where you'll enter through the Visitor Center, which includes an Apple Store and a Café. Both follow the company's latest design ...

  11. Apple Park Visitor Center in Cupertino California

    Join me as we explore the visitor center to Apple Park, also known as the Spaceship, in Cupertino California. Inside is an Apple Store with exclusive mercha...

  12. Apple Park

    Apple Park, also known as Apple Campus 2, is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded Apple Campus as the company's corporate headquarters, which opened in 1993.

  13. Apple Park Visitor Center

    243 reviews. #1 of 7 Shopping in Cupertino. Speciality & Gift Shops. Closed now. 10:00 AM - 7:00 PM. Write a review. About. Step into the heart of the Apple empire at this sleek and modern building—the only part of the Apple Park campus that's open to the public. Here, you can tour the innovative exhibition space for a behind-the-scenes ...

  14. Our first look at Apple Park

    It was also the first time Apple welcomed journalists to its gigantic, 175-acre Apple Park campus in Cupertino, California. Apple Park is home to several buildings, most prominently a 2.8-million ...

  15. Apple Park: Inside the Company's Latest Cupertino Campus

    The Apple Park campus includes the famous ring-shaped main building, a fitness center, a theater, and more. See photos of the iconic Cupertino site.

  16. Public sculpture coming to Apple Park Visitor Center next ...

    Paterson's sculptural world tour will be located in the Swan Hill Olive tree grove at the north entrance to Apple Park Visitor Center. The grove runs parallel to N Tantau Avenue and connects to ...

  17. Apple Park Tour

    This video is about Apple park tour california.Inside view of Apple park campus.Apple visitor park tourApple Park tour californiaInside View of Apple Park ca...

  18. Apple Park

    Archived Information. At its October 15, 2013 adjourned regular meeting, the Cupertino City Council approved the Apple Park project. Most of the 175 acre area is located on the former Hewlett Packard (HP) campus and is bounded by I-280 to the south, Wolfe Road to the west, Homestead Road to the north and North Tantau Avenue to the east.

  19. Elon Musk threatens to ban Apple devices over OpenAI partnership

    Elon Musk threatened to ban Apple devices at his companies if the iPhone maker partners with OpenAI . In response to an announcement at the Cupertino tech giant's Worldwide Developers Conference ...

  20. Apple partners with OpenAI as it rolls out new artificial intelligence

    Apple on Monday said it had partnered with OpenAI to integrate ChatGPT into its devices as it unveiled a new "Apple Intelligence" system in what chief executive Tim Cook called the "next big ...

  21. Apple zeigt seine Version von künstlicher Intelligenz

    Siri soll schlauer werden und dabei auch auf ChatGPT zurückgreifen. Außerdem hat Apple große Updates für iPhones, iPads und Macs angekündigt - und sich einen ganz eigenen Namen für seine ...

  22. apple developer conference: WWDC 2024: How this 22-year-old Indian

    At WWDC 2024, Apple CEO Tim Cook met Akshat Srivastava, a 22-year-old student from BITS Pilani, Goa, who was recognized for his innovative app, MindBud, in the Swift Student Challenge. Inspired by his childhood and moments with his nephew, MindBud features mini-games that foster creative and analytical thinking in kids. Tim Cook praised Akshat and other Indian developers for their ...

  23. Apple Park Visitor Center opens to the public

    The Apple Park Visitor Center opened in Cupertino Friday morning, welcoming neighbours and guests from surrounding areas to experience Apple Park's innovations. The Visitor Center is a uniquely designed architectural extension of the new campus with similar aesthetics in staircases, stone walls and terrazzo floors.

  24. Sheila E to Paisley Park: 'Shame on U' for turning down unannounced visit

    Sheila E. took to social media over the weekend claiming that Paisley Park staff turned her away when she showed up unannounced Friday to pay her respects on Prince's birthday. She swung by the ...