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MINISTRY OF TOURISM, WILDLIFE & ANTIQUITIES

Enhancing Uganda as a Preferred Tourist Destination

The uganda tourism board.

Background Uganda Tourist Board (UTB) is a statutory organisation established by the Uganda Tourist Board Statute 1994. The Board's mandate is to promote and popularise Uganda as a viable holiday destination both locally and internationally in order to:

Increase the contribution of tourism earnings and GDP

Improve Uganda's competitiveness as an international tourism destination

Increase Uganda's share of Africa's and World tourism market.

Objectives of the Board In pursuit of the above mandate, the functions of the Board are:

Increase the quality and volume of tourist arrivals and their expenditures.

Improve on the marketing and promotion of Uganda as a tourist destination.

Provide of accurate and timely information services on the country's tourist attractions and facilities.

Strengthen its capacity for tourism planning, research and marketing? How

Improve and diversify in consultation with stakeholders' tourist products.

Enhance and strengthen competitiveness of the private sector in the tourism industry.

Strategy of Tourism marketing development The Successful marketing of Uganda safaris in the market place requires an effective partnership between the public and private sector. While UTB may have a lead role in destination marketing and in creating promotional opportunities for the Ugandan industry, the sale of the product to the trade and consumer is almost entirely the responsibility of the private sector tourism service providers. In order to encourage greater partnership with it, the industry in marketing and promotional campaigns, it is important to encourage joint public/private sector promotional opportunities, improve communications and provides more market intelligence and user-friendly research. Based on the varying needs, structures and stage of development of individual markets and the limitations of resources, each market will be approached with a mix of marketing activities best suited to market conditions. For example, in some markets, the campaigns may include both consumer and trade promotional activities such as advertising, publicity, trade and consumer promotions whereas in other markets, the focus may be exclusively on working with the travel trade. Partnership with existing airlines operators in Uganda and market based travel trade, will be encouraged, to maximise impact in the value achieved and level of business generated. In addition, a greater use of new information technology for information and distribution functions will be promoted. In order to maximise the effectiveness of the limited resources - budgets and capable personnel - a consistent approach will require that resources are allocated on the basis of a prioritisation of markets that offer the best potential for tourist earnings.

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REGISTRATION AND LICENSING OF TOURISM FACILITIES AND SERVICES IN UGANDA

Uganda Tourism Board (UTB) is a statutory organisation mandated to promote Uganda as a preferred tourism destination both domestically and internationally, monitor and enforce standards in the tourism sector through inspection, registration, licensing and classification of tourism facilities and services as stipulated in the Uganda Tourism Act (2008), Section 7, j & k.

UTB hereby reminds all proprietors of tourism facilities and services which include; accommodation establishments (caravan park, camping park, cottage, eco-lodge, guest house, homestay, hostel, hotel, lodge, motel, safari or tented camp, serviced apartment and villa), restaurants (including café and coffee shop) tour companies, tour guides, tour and travel companies, travel agencies to register their facilities and services and acquire annual licenses accordingly by 31st October 2019. Companies which will fail to comply will risk closure of their facilities and operations.

A list of registered and licensed tourism facilities and services and those undergoing registration and licensing processes will be published on Uganda Tourism Board website; https://utb.go.ug/ and the destination website: www.exploreuganda.com .

For more information on how to apply for registration and license please visit;

Website: https://www.utb.go.ug/page/registration

Email: [email protected]

Tel: +256-414342196/7.

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MINISTRY OF TOURISM, WILDLIFE & ANTIQUITIES

Enhancing Uganda as a Preferred Tourist Destination

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