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What Is Gastronomic Tourism

Published: December 12, 2023

Modified: December 28, 2023

by Jennifer Harman

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Introduction

Gastronomic tourism, also known as food tourism or culinary tourism, has gained significant popularity in recent years. More than just a way to satisfy our taste buds, gastronomic tourism offers a unique and immersive travel experience centered around the local cuisine of a destination. It involves exploring the food culture, traditions, and culinary heritage of a region, providing travelers with a deeper understanding of the local culture and fostering a connection between people and food.

Food has always been an integral part of travel, but gastronomic tourism takes it to a whole new level. It goes beyond simply trying different dishes or dining at renowned restaurants. Gastronomic tourism invites travelers to engage with the local community, learn about traditional cooking techniques and ingredients, and even participate in hands-on cooking classes.

The rise of gastronomic tourism can be attributed to various factors. Globalization has made it easier for people to explore diverse cuisines from around the world. Additionally, there is a growing interest in sustainable and authentic travel experiences, with travelers seeking to connect with local communities and support local businesses. Gastronomic tourism offers the perfect blend of both, allowing travelers to savor delicious food while also contributing to the local economy.

In this article, we will delve into the world of gastronomic tourism, exploring its definition, historical background, importance, and famous gastronomic destinations. We will also discuss the various types of gastronomic experiences and how culinary tourism can benefit local economies. Furthermore, we will address the challenges associated with gastronomic tourism and highlight sustainable practices that can be implemented to ensure its long-term success.

So, whether you’re a food lover looking to embark on a culinary adventure or a travel enthusiast seeking to immerse yourself in the local culture through food, join us on this gastronomic journey and discover the mouthwatering delights and cultural richness that await!

Definition of Gastronomic Tourism

Gastronomic tourism can be defined as a form of travel that revolves around exploring the culinary traditions and food culture of a particular destination. It involves experiencing and enjoying local delicacies, traditional cooking methods, food markets, vineyards, breweries, and other gastronomic offerings that a region has to offer.

This type of tourism focuses on the gastronomic heritage, which encompasses not just the food itself but also the history, traditions, stories, and rituals associated with it. It is a multi-sensory experience that tantalizes the taste buds, delights the senses, and offers a unique perspective into the local way of life.

Gastronomic tourism goes beyond the act of simply eating. It involves immersing oneself in the culinary scene of a place, exploring the flavors, ingredients, and cooking techniques that make it distinctive. It may include visiting local farms and wineries, attending cooking classes and demonstrations, participating in food festivals and events, and even interacting with local chefs and producers.

One of the key aspects of gastronomic tourism is the emphasis on authenticity. Travelers are drawn to experiences that are genuine, reflecting the true essence of a destination’s culinary traditions. This may involve seeking out family-owned restaurants, street food vendors, or farmers’ markets where local produce is celebrated and cherished.

Moreover, gastronomic tourism also involves discovering the cultural and historical context behind the cuisine. It allows travelers to understand the connection between food and the local community, unraveling the stories and influences that have shaped the culinary landscape of a place.

Ultimately, gastronomic tourism aims to provide travelers with a deeper appreciation and understanding of a destination through its food. It offers a way to connect with the local culture, foster cross-cultural exchanges, and create lasting memories centered around shared meals and culinary adventures.

Historical Background of Gastronomic Tourism

Gastronomic tourism may seem like a modern phenomenon, but its roots can be traced back to ancient times. Food has always played a significant role in human society, and throughout history, people have traveled in search of new and exotic flavors, spices, and culinary experiences.

During the Middle Ages, pilgrims embarked on long journeys to religious sites, and along the way, they would encounter different cuisines and culinary traditions. These encounters sparked curiosity and a desire to explore new tastes and flavors.

In the 18th and 19th centuries, the Grand Tour became popular among aristocrats and wealthy individuals. This cultural and educational trip across Europe was not just about visiting famous landmarks and art galleries but also experiencing the local cuisine. Travelers would indulge in extravagant meals, often prepared by renowned chefs, as a way to showcase their refined tastes and social status.

With the advent of modern transportation and the rise of globalization, the appeal of gastronomic tourism expanded to a wider audience. In the mid-20th century, food and travel writers like Julia Child and Anthony Bourdain popularized the idea of exploring different cuisines and food cultures around the world.

Furthermore, the rise of the Slow Food movement in the 1980s brought attention to the importance of local and sustainable food practices. This movement emphasized the connection between food, culture, and the environment, promoting the appreciation of traditional cooking methods and local ingredients. The Slow Food movement played a significant role in shaping the concept of gastronomic tourism, fueling the demand for authentic culinary experiences.

Today, gastronomic tourism has evolved into a global phenomenon. Travelers from all corners of the world seek out unique and immersive food experiences, whether it’s visiting food markets in Asia, tasting traditional dishes in Europe, or exploring indigenous cuisine in South America.

The advent of social media has also played a crucial role in the growth of gastronomic tourism. Platforms like Instagram have made it easier for travelers to discover and share mouthwatering food photos and recommendations, inspiring others to embark on their own culinary adventures.

Overall, the historical background of gastronomic tourism showcases the long-standing fascination humans have had with food and travel. It highlights the evolution of culinary exploration, from a luxury reserved for the elite to a popular and accessible form of tourism for individuals of all backgrounds.

The Importance of Gastronomic Tourism

Gastronomic tourism holds great significance for both travelers and the destinations they visit. It goes beyond simply satisfying hunger and offers a range of benefits that contribute to the overall travel experience and the local economy.

Firstly, gastronomic tourism provides travelers with a unique and immersive way to connect with a destination’s culture. Food is deeply intertwined with a region’s history, traditions, and way of life. By exploring the local cuisine, travelers gain insight into the customs, values, and social dynamics of a place. It allows for cross-cultural exchanges and a deeper understanding of the local community.

Additionally, gastronomic tourism contributes to the preservation of culinary heritage. As societies modernize, traditional cooking methods and recipes can be at risk of being lost. By supporting local restaurants, food markets, and producers, travelers play a vital role in sustaining and promoting age-old culinary traditions. This helps to protect cultural diversity and ensure the survival of culinary techniques and ingredients that have been passed down through generations.

Gastronomic tourism is also an economic driver for destinations. It generates revenue for local businesses, including restaurants, cafes, food markets, and small-scale producers. By attracting food-loving travelers, destinations can support local entrepreneurs and contribute to the growth of the local economy. This, in turn, can create jobs, boost entrepreneurship, and enhance the overall well-being of the community.

Moreover, gastronomic tourism has the power to foster sustainable practices. Travelers are increasingly seeking out environmentally-friendly and socially responsible experiences. Local and sustainable food systems can help reduce the carbon footprint associated with food production and transportation. By supporting farm-to-table initiatives, organic farming, and fair trade practices, gastronomic tourism promotes a more sustainable and ethical approach to food consumption.

Furthermore, gastronomic tourism has the potential to promote cultural exchange and break down stereotypes. Food has a universal language, and through culinary experiences, travelers can develop a greater appreciation and respect for different cultures and traditions. Sharing a meal with locals provides a platform for dialogue, building bridges between people from diverse backgrounds.

In summary, gastronomic tourism is important for its ability to facilitate cultural connections, preserve culinary heritage, stimulate economic growth, promote sustainable practices, and foster cross-cultural understanding. It enriches the travel experience, leaving a lasting impact on both travelers and the destinations they visit.

Famous Gastronomic Destinations

When it comes to gastronomic tourism, there are several destinations around the world that have gained fame for their culinary offerings. These places not only tantalize the taste buds but also provide a rich and diverse food culture for travelers to explore. Here are some of the most famous gastronomic destinations:

• Paris, France : Known as the gastronomic capital of the world, Paris offers a wide range of culinary delights. From traditional French cuisine to Michelin-starred restaurants, travelers can indulge in mouthwatering pastries, exquisite cheeses, and sumptuous dishes like coq au vin and boeuf bourguignon.
• Tokyo, Japan : Tokyo boasts a vibrant and diverse food scene. From street food stalls to high-end sushi restaurants, the city offers an array of flavors and regional specialties. Travelers can savor sushi, ramen, tempura, and experience the unique dining style of izakayas.
• Bologna, Italy : Bologna is known as the gastronomic capital of Italy. It is famous for its rich pasta dishes like tortellini and tagliatelle al ragù. The region is also renowned for its Parmigiano Reggiano cheese, balsamic vinegar, and cured meats like prosciutto di Parma.
• Mexico City, Mexico : Mexican cuisine is celebrated globally, and Mexico City is the perfect place to indulge in its flavors. From mouthwatering tacos and tamales to vibrant salsas and mole sauces, travelers can embark on a culinary adventure to discover the authentic taste of Mexico.
• Bangkok, Thailand : Bangkok’s street food scene is legendary. Travelers can explore bustling night markets and sample an abundance of delicious and spicy Thai dishes like pad thai, green curry, and tom yum soup. The blend of sweet, sour, salty, and spicy flavors creates an explosion of taste.

These are just a few examples of the countless gastronomic destinations around the world. Each place has its own unique flavors, culinary traditions, and local specialties to offer. Whether it’s the sushi in Japan, the pasta in Italy, or the street food in Thailand, these destinations provide an unforgettable gastronomic experience that allows travelers to truly savor the essence of a place.

Types of Gastronomic Experiences

Gastronomic tourism encompasses a variety of experiences that cater to different tastes and preferences. Whether exploring local markets, dining at renowned restaurants, or participating in food-related activities, travelers have a range of options to indulge in their culinary desires. Here are some of the types of gastronomic experiences that you can enjoy:

• Food Tours: Food tours are a popular way to explore a destination’s culinary scene. These guided tours take travelers to local eateries, markets, and food stalls, allowing them to sample a variety of dishes and learn about the cultural and historical significance of the food.
• Cooking Classes: Participating in cooking classes provides a hands-on experience that allows travelers to learn about local ingredients, traditional recipes, and cooking techniques. From making pasta in Italy to preparing sushi in Japan, these classes offer a deeper understanding of the cuisine and a chance to recreate the flavors at home.
• Wine and Beer Tastings: Wine and beer tastings offer an opportunity to explore the world of alcohol and its pairing with food. Travelers can visit vineyards, breweries, and wineries, where they can sample a variety of wines and beers while learning about the production process and the characteristics of different varieties.
• Farm Visits: Visiting farms allows travelers to witness firsthand the process of food production. They can learn about sustainable farming practices, interact with farmers, and taste freshly harvested produce. Farm visits provide a deeper appreciation for where our food comes from and the effort involved in its cultivation.
• Food Festivals and Events: Food festivals and events are an excellent way to immerse oneself in the local culinary culture. These gatherings feature a variety of food vendors offering a range of dishes, live demonstrations, and performances. From street food festivals to gourmet food and wine events, there is something for everyone.

These are just a few examples of the types of gastronomic experiences available to travelers. Each destination will have its own unique offerings, allowing you to tailor your food journey to your interests and preferences. Whichever experience you choose, gastronomic tourism offers a chance to engage with the local food culture, enhance your culinary knowledge, and create lasting memories centered around food and its connections to a place’s identity.

Culinary Tourism and Local Economy

Culinary tourism has a significant impact on the local economy of a destination. By attracting food-loving travelers, culinary tourism generates revenue for various sectors and contributes to the socio-economic development of the community.

Firstly, culinary tourism creates employment opportunities. Restaurants, cafes, food markets, and culinary schools require skilled workers to cater to the needs of travelers. This supports the local workforce by providing job opportunities and promoting professional growth in the hospitality and food service industries. Additionally, as the demand for culinary experiences increases, there is a need for local guides, food tour operators, and cooking instructors, further boosting the job market.

Moreover, culinary tourism stimulates the growth of small businesses. Local food producers, artisanal shops, and farmers’ markets benefit from increased visibility and demand. Travelers seek out unique and authentic products, supporting local businesses and contributing to the livelihood of small-scale producers. This promotes entrepreneurship, diversifies the economy, and enhances the sustainability of the local food industry.

In addition to direct economic benefits, culinary tourism has a ripple effect on other sectors. It supports the tourism industry as a whole, including accommodation providers, transportation services, and tour operators. The increased visitor numbers and longer stays by culinary tourists bring economic opportunities to various stakeholders in the tourism ecosystem.

Furthermore, culinary tourism often involves the use of local and regional ingredients, promoting the agricultural sector. This encourages farmers to grow diverse crops and supports sustainable farming practices. By sourcing ingredients locally, culinary tourism reduces the carbon footprint associated with food transportation and supports the local food ecosystem.

Another aspect of culinary tourism’s impact on the local economy is the possibility of establishing culinary networks and collaborations. By creating connections between local chefs, producers, and entrepreneurs, culinary tourism fosters innovation and creativity. Collaboration can lead to the development of new culinary products, the revitalization of traditional recipes, and the sharing of knowledge and resources. These collaborations contribute to the growth of the local culinary scene and enhance its reputation on a regional and global scale.

In summary, culinary tourism plays a vital role in the local economy of a destination. By attracting food-loving travelers, it generates employment opportunities, supports small businesses, stimulates the agriculture sector, and benefits various sectors within the tourism industry. Culinary tourism not only satisfies the taste buds of travelers but also contributes to the economic growth and sustainability of the local community.

Benefits and Challenges of Gastronomic Tourism

Gastronomic tourism brings a multitude of benefits to travelers and destinations alike. However, it also poses certain challenges that need to be addressed for its successful and sustainable implementation. Let’s explore the benefits and challenges of gastronomic tourism:

• Cultural Exchange: Gastronomic tourism promotes cultural exchange and understanding. Travelers have the opportunity to explore different cuisines, culinary traditions, and food rituals, fostering cross-cultural connections and breaking down stereotypes.
• Economic Impact: Gastronomic tourism generates revenue for the local economy by supporting local businesses, creating jobs, and stimulating entrepreneurship. It also promotes the growth of small-scale producers and contributes to the sustainability of the local food industry.
• Culinary Preservation: Gastronomic tourism plays a crucial role in preserving culinary heritage. By supporting traditional cooking methods and local ingredients, it helps to sustain cultural diversity and ensure the survival of age-old recipes.
• Sustainable Practices: Gastronomic tourism can promote sustainable practices by encouraging the use of local and seasonal ingredients, reducing food waste, and supporting organic and fair trade initiatives. It raises awareness about the environmental and social impact of food consumption.
• Enhanced Travel Experience: Gastronomic tourism enhances the travel experience by offering unique and immersive activities such as culinary tours, cooking classes, and food festivals. It provides a deeper understanding of the local culture and traditions through the lens of food.

Challenges:

• Authenticity: Maintaining authenticity is a challenge in gastronomic tourism. As the demand for immersive experiences grows, there is a risk of commercialization and the dilution of traditional cuisines and food practices. Care must be taken to ensure that the experiences offered are genuine and respectful of local cultures.
• Sustainability: Achieving sustainable gastronomic tourism practices can be challenging. This includes addressing issues such as food waste management, promoting sustainable farming practices, and reducing the carbon footprint associated with food production and transportation.
• Quality Control: Maintaining quality control in the gastronomic tourism industry is essential. It requires ensuring that restaurants, food vendors, and culinary experiences meet certain standards of hygiene, safety, and taste. Regular inspections and certifications can help maintain quality.
• Seasonality: The availability of certain ingredients can be influenced by seasonal variations. This can pose challenges for culinary tourism, as travelers may have specific expectations for certain dishes or ingredients. Addressing this challenge requires effective menu planning and promotion of local seasonal specialties.
• Tourist Pressure: The popularity of gastronomic tourism can lead to an influx of tourists in certain areas, causing overcrowding and putting strain on local resources. Destination management strategies should be in place to address overtourism and ensure a sustainable balance between visitor numbers and infrastructure capacity.

Gastronomic tourism offers numerous benefits, from cultural exchange to economic growth. However, it also requires careful management to overcome challenges such as maintaining authenticity, ensuring sustainability, and managing tourist pressure. By addressing these challenges, gastronomic tourism can continue to thrive as a vibrant and enriching form of travel.

Sustainable Gastronomic Tourism Practices

Sustainable gastronomic tourism practices are crucial for preserving the environment, supporting local communities, and ensuring the long-term success of culinary tourism. Here are some sustainable practices that can be implemented:

• Supporting Local and Sustainable Food Systems: Emphasize the use of local and seasonal ingredients in culinary experiences. This supports local farmers and reduces the carbon footprint associated with food transportation.
• Reducing Food Waste: Implement measures to minimize food waste, such as portion control, implementing composting programs, and promoting the use of food leftovers creatively, such as in new dishes or for donation to food banks.
• Promoting Responsible Seafood Consumption: Encourage the consumption of sustainably sourced seafood. This includes avoiding endangered species, supporting responsible fishing practices, and promoting sustainable aquaculture.
• Supporting Local Food Producers: Collaborate directly with local producers, such as farmers, fishermen, and artisanal food producers. This not only supports the local economy and promotes traditional practices but also ensures the use of high-quality and authentic ingredients.
• Engaging in Fair Trade Practices: Choose suppliers and vendors that follow fair trade practices, ensuring that farmers and producers receive fair wages and work in safe and humane conditions.
• Minimizing Plastic Usage: Limit the use of single-use plastics in culinary experiences. Provide reusable or biodegradable alternatives for packaging and avoid plastic straws and utensils.
• Engaging in Responsible water consumption: Encourage responsible water usage in culinary establishments. This includes minimizing water waste during food preparation and using water-efficient appliances.
• Supporting Local Food Traditions: Celebrate and promote local food traditions through culinary events and festivals. This helps to preserve cultural heritage and provides opportunities for local communities to benefit economically.
• Education and Awareness: Educate both travelers and locals about the importance of sustainable gastronomic practices. This can be done through workshops, seminars, and interactive experiences that highlight the environmental and social impact of food consumption.
• Collaboration and Knowledge Sharing: Foster collaboration among stakeholders involved in gastronomic tourism, including chefs, producers, and government entities. Sharing knowledge and best practices can lead to innovative solutions and the continuous improvement of sustainable gastronomic tourism.

By implementing these sustainable practices, gastronomic tourism can contribute to the conservation of the environment, support local communities, and provide travelers with meaningful and responsible culinary experiences. It ensures that future generations can continue to enjoy the diverse flavors, traditions, and cultural richness that gastronomic tourism offers.

Gastronomic tourism has transformed the way we travel, offering a unique and immersive experience centered around local cuisine. It goes beyond satisfying our taste buds and provides an opportunity to explore culinary traditions, connect with local communities, and gain a deeper understanding of different cultures.

Throughout history, food has played a significant role in human society, and gastronomic tourism builds upon this long-standing fascination. It allows travelers to embark on culinary adventures, indulge in diverse flavors, and discover the stories, traditions, and techniques that have shaped the food culture of a destination.

Gastronomic tourism brings with it a multitude of benefits. It promotes cultural exchange, supports local economies, preserves culinary heritage, and stimulates sustainable practices. From supporting local farmers and producers to reducing food waste and promoting fair trade, gastronomic tourism has the power to make a positive impact on both the environment and the communities it touches.

However, the success of gastronomic tourism also relies on addressing various challenges. Ensuring authenticity, practicing sustainability, and managing the impact of tourist pressure are crucial for the long-term viability of this form of tourism. By implementing sustainable gastronomic practices and fostering collaboration among stakeholders, these challenges can be overcome.

In conclusion, gastronomic tourism offers a gateway to explore the world through food. It tantalizes our senses, broadens our horizons, and fosters a deeper connection to the places we visit. By embracing gastronomic tourism and implementing sustainable practices, we can create a positive and lasting impact on the environment, local economies, and cultural heritage. So, pack your taste buds, embark on a culinary adventure, and savor the delights that gastronomic tourism has to offer!

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Gastronomy Tourism

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• Nuša Basle 3 &
• Sonja Sibila Lebe 3  

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Gastronomy refers to the art of cooking, good eating, and drinking. As such, gastronomic tourism involves new tastes, flavors, textures, culinary cultures, heritage, customs, and unique and authentic food experiences (Kivela and Crotts 2009 ; The World Food Travel Association 2019 ). There have been various terms used over time to capture such experiences including food tourism, food and beverage tourism, food and drink tourism, food and wine tourism, culinary tourism, gourmet tourism, special interest tourism, gastronomy tourism, and gastronomic tourism. However, no standard definition has been accepted.

Gastronomic tourism forms a part of cultural and creative tourism, becoming popular in many destinations across the globe. Considered as a cultural resource, it represents food-related heritage such as the use of specific local ingredients and traditional recipes (Kivela and Crotts 2009 ). In regard to creativity and innovation, this can be demonstrated through interesting and special...

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Kivela, J., and J. Crotts. 2009. Understanding travelers’ experiences of gastronomy through etymology and narration. Journal of Hospitality and Tourism Research 33: 161–192.

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Okumus, B. 2020. Food tourism research: A perspective article. Tourism Review 76: 38–42.

Queiroz Neto, A., K. Dimmock, G. Lohmann, and N. Scott. 2020. Destination competitiveness: How does travel experience influence choice? Current Issues in Tourism 23: 1673–1687.

The World Food Travel Association. 2019. What is food tourism. https://worldfoodtravel.org/what-is-food-tourism . Accessed 26 Sept 2022.

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Basle, N., Lebe, S.S. (2023). Gastronomy Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_786-1

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As global tourism is on the rise and competition between destinations increases, unique local and regional intangible cultural heritage become increasingly the discerning factor for the attraction of tourists.

For many destinations, food-making as well as wine-making represent an integral part of their history and identity and have become the key element in the nation’s brand image. Gastronomy and wine tourism represents an opportunity to revitalize and diversify tourism, promote local economic development, involve many different professional sectors and bring new uses to the primary sector. Hence, gastronomy and wine tourism contribute to promoting and branding destinations, maintaining and preserving local traditions and diversities, and harnessing and rewarding authenticity. 

The Committee on Tourism and Competitiveness (CTC) of UN Tourism defines Gastronomy Tourism as a type of tourism activity which is characterized by the visitor’s experience linked with food and related products and activities while travelling. Along with authentic, traditional, and/or innovative culinary experiences, Gastronomy Tourism may also involve other related activities such as visiting the local producers, participating in food festivals and attending cooking classes.

Whilst Eno-tourism (Wine Tourism) , as a sub-type of Gastronomy Tourism, refers to tourism whose purpose is visiting vineyards, wineries, tasting, consuming and/or purchasing wine, often at or near the source.

Global Gastronomy Tourism Events

Next in 2024: 9th UN Tourism World Forum on Gastronomy Tourism (Bahrain)

8th UN Tourism World Forum on Gastronomy Tourism (San Sebastian, Spain)  7th UN Tourism World Forum on Gastronomy Tourism  (Nara, Japan) 6th UN Tourism World Forum on Gastronomy Tourism  (Flanders, Belgium) 5th UN Tourism World Forum on Gastronomy Tourism  (San Sebastian, Spain) 4th UN Tourism World Forum on Gastronomy Tourism  (Bangkok, Thailand) 3rd UN Tourism World Forum on Gastronomy Tourism  (San Sebastian, Spain) 2nd UN Tourism World Forum on Gastronomy Tourism  (Lima, Peru) 1st UN Tourism World Forum on Food Tourism  (San Sebastian, Spain)

BCC - UN Tourism: Gastronomy Tourism: a driver for development and rural inclusion (July 2023 - in Spanish) BCC - UN Tourism: How do we face the future of Gastronomy Tourism? (May 2020)

Regional Gastronomy Tourism Events

Next in 2024:  First Regional Forum on Gastronomy Tourism for Asia and the Pacific (Cebu, The Philippines)

Next in 2024:  First Regional Forum on Gastronomy Tourism for Africa (Victoria Falls, Zimbabwe) 

Wine Tourism Events

Next in 2024:  8th UN Tourism Global Conference on Wine Tourism (Armenia)

7th UN Tourism Global Conference on Wine Tourism (Logroño, La Rioja, Spain) 6th UN Tourism Global Conference on Wine Tourism  (Alba, Italy) 5th UN Tourism Global Conference on Wine Tourism  (Reguengos de Monsaraz, Portugal) 4th UN Tourism Global Conference on Wine Tourism  (Valle de Colchagua, Chile) 3rd UN Tourism Global Conference on Wine Tourism  (Chisinau, Moldova) 2nd UN Tourism Global Conference on Wine Tourism  (Mendoza, Argentina) 1st UN Tourism Global Conference on Wine Tourism  (Kakheti region, Georgia)

UN Tourism-OIV: Innovating in Wine Tourism in the context of Covid-19 (September 2020) Enoturismo post Covid-19  (May 2020)

Other events

Think Tank on Talent in Wine Tourism (Haro, La Rioja, Spain)  

Product Development Projects

• Gastronomy Tourism Product Development Project (Ubud, Bali, Indonesia)

The UN Tourism Gastronomy Tourism Product Development Project in Ubud was developed with the Ministry of Tourism and Creative Economy with the aim of growing gastronomy tourism as a pillar of cultural and gastronomic heritage and boost the local economy, create jobs and drive sustainable and inclusive development. 

• The Joyful Journey:  Discovering a wine region through its wineries  (Spain and Argentina)

The Joyful Journey introduces an innovative methodology to identify the existing relationship of the wineries and their surroundings, including their influences on local and regional history, socio-economics and culture. This relationship created the framework for a product to experience Spain through its wineries and the environment in which they have developed. This methodological tool can be adapted and replicated in different regions to help destinations to be promoted through their oenological framework which will also help emphasize other aspects such as culture, history and tradition.     

The project was carried out in Spain in collaboration with Affiliate Member Leading Brands in Spain Forum and with the participation of five major Spanish wineries from different wine regions: Galicia, La Rioja, Penedés, Priorato, Ribera del Duero, Somontano, Toledo and Toro.

Guidelines for the Development of Gastronomy Tourism

The Guidelines for the Development of Gastronomy Tourism have been developed by UN Tourism and the Basque Culinary Center (BCC), a UN Tourism affiliate member, as part of its long-term collaboration. The guidelines aim to serve as a practical toolkit to support the development of gastronomy tourism in destinations by providing recommendations on key aspects such as planning and management by national tourism administrations (NTAs), national tourism organizations (NTOs) and destination management organizations (DMOs).

  Guidelines for the Development of Gastronomy Tourism

Gastronomy Tourism – The Case of Japan

The report on Gastronomy Tourism – The Case of Japan, prepared with the support of the Japan Travel and Tourism Association (JTTA) and Gurunavi, looks at the awareness of gastronomy tourism as a concept in Japan. Based on a survey with the main players in the country, results show that while gastronomy tourism is little-known, activities around this sector exist across the nation.

The report features 18 different case studies of gastronomy tourism activities in Japan, ranging from local Sake breweries to hotel trains. These examples show how gastronomy tourism has been turned into a development tool, inclusion and regional integration in Japan.

  Gastronomy Tourism – The Case of Japan

A Tour of African Gastronomy

So much of a nations’ culture is defined by food. UN Tourism is proud to invite you to join our Tour of African Gastronomy. The rich and endlessly diverse flavours of the continent tell stories and rituals steeped in history. Explore the legacy of centuries of amazing culinary traditions hand in hand with some of the most prominent figures of African gastronomy. Over thirty Chefs will take you on a trip around the wonderful flavours and delicacies whose preparation alone is akin to a performance.

Join us in this tour and check the delicious recipes by African Chefs

Download this book:  A Tour of African Gastronomy

A Tour around the World's Gastronomy

Affiliate Members Global Report, Volume 4 – Global Report on Food Tourism

The Global Report on Food Tourism, Volume No.4 of the UN Tourism Affiliate Members’ series of in-depth reports explores the links between tourism and food. For many of the world’s billions of tourists, returning to familiar destinations to enjoy tried and tested recipes or travelling further afield in search of new and special cuisine, gastronomy has become a central part of the tourism experience. Against this background, food tourism has gained increasing attention over the past years. Tourists are attracted to local produce and many destinations are centring their product development and marketing accordingly. With food so deeply connected to its origin, this focus allows destinations to market themselves as truly unique and appealing to those travellers who look to feel part of their destination through its flavours. The report analyses the current situation of Food Tourism, through a survey of the UN Tourism Affiliate Members as well as the reflections of professionals with extensive experience in international organizations, destination management, tourism companies and the training schools.

The Wine Routes of the World

UN Tourism and ARAEX GRANDS Foundation are proud to publish this very first guide to the most emblematic wine routes of the world .

The Wine Routes of the World takes the reader through the wine routes of top ten wine producer destinations - Argentina, Chile, France, Georgia, Germany, Italy, Portugal, South Africa, Spain and United States of America – showcasing the history of each country’s wine industry, accompanied by the traditional local dishes and their pairing, as well as the main tourist attractions that cannot be missed while visiting the wine routes

Download this book: The Wine Routes of the World

The Wine Routes of the World by Country:

• Wine Routes of Argentina
• Wine Routes of Chile
• Wine Routes of France
• Wine Routes of Georgia
• Wine Routes of Germany
• Wine Routes of Italy
• Wine Routes of Portugal
• Wine Routes of South Africa
• Wine Routes of Spain
• Wine Routes of the USA