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Tourism Marketing and Promotion

General overview.

Marketing and promotion are essentially figuring out what message(s) you need to sell a product and how to communicate to potential buyers. To use the famous quote from the 1989 movie Field of Dreams “if you build it they will come” is NOT how tourism works, marketing and promoting is essential to be successful. But, marketing and promoting tourism is very different than other tangible products and services. Destination CVBs are marketing and promoting an entire destination with numerous “products” and services.

Tourism Marketing

The American Marketing Association (2022) indicates “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (https://www.ama.org/the-definition-of-marketing-what-is-marketing/). There are common elements of marketing used for all products, but tourism marketing is unique. In marketing in general there are the common 4-Ps:

• Product – Whatever is being sold (in tourism it is the experience).
• Price – Cost of the product (in tourism it includes everything you purchase for the experience).
• Place – Where you purchase the product. Also known as how the product is distributed.
• Promotion – How the company or organization communicates the product to the consumer(s).

Marketing tourism is very unique compared to other products. Shoemaker and Shaw (2008) provide four primary ways marketing tourism is different than other products:

• Intangibility – Tourism is an experience, not a physical product (e.g., computer). Tourists will have memories of the experience they may share with others (e.g., family, friends).
• Perishability – The supplier cannot stockpile the product and resell it. For example, an empty seat on an airplane cannot be resold on a different flight. Each plane has a limited number of seats. An airline cannot add a seat unsold on the first plane to the second plane.
• Heterogeneity – The experience is not likely to be the same for consumers. Unlike physical products (e.g., computer), tourism experiences cannot be mass produced.
• Inseparability of production and consumption – Tourism experiences are consumed as they are produced. Other products can be produced in one city, state, etc. and sold in another. In tourism, the consumer (tourist) has to go to the product (i.e., destination). With tangible goods they can be purchased in a store and taken home or shipped to the consumer.

For tourism marketing there are an additional 4-Ps (Morrison et al., 2018):

• Packaging – A way to purchase some, many, all of the tourism product together (often through intermediaries such as Travelocity, Expedia, etc.).
• Programming – Ability of the destination to change themes, delivery of the product, and when the programs are available (e.g., destinations may have a special program around certain holidays).
• People – Tourism focuses on people. Destinations strive to provide a good experience and people are needed who can provide the experience. Although technology is changing some aspects of tourism, people will likely always be required.
• Partnerships – When businesses, organizations, etc. work together or collaborate deliver the tourism experience.

Marketing Orientation

Marketing orientation is essentially a guide for marketers. Morrison et al. (2018) suggest the following orientations

• Production – Focuses on what the product is and how it might fulfill needs and expectations of tourists.
• Sales – Focuses on selling more. So, increasing the volume of travelers, getting day-trip tourists to stay overnight are two examples of selling more.
• Marketing – First the needs and expectations of tourists are identified. Then, marketing tries to find a way to fulfill those needs and expectations.
• Societal – This orientation considers the society and local community and finds sustainable and/or responsible ways to market. This is a perspective or orientation that can minimize the negative social/cultural impacts.

In addition and similar to other topics covered (e.g., planning, development), marketing needs to be adaptable. Remember, tourism is season in many destinations, which might mean different target markets, different programming and events, and other issues to consider. As discussed from several perspectives, marketing needs to be adaptable because of challenges such as the economy, natural disasters, and other challenges.

Market Segmentation

Market segmentation in tourism is a way to group tourists according to characteristics they have in common since they are not exactly alike (Morrison, 2010). Some of the simple ways to segment the tourism market includes by demographics (e.g., age, household income, education, marital status). However, by combining such variables and looking at life cycle tourism marketers can be much more targeted and strategic. Another important consideration is geographic, or where actual and/or potential tourists reside. Another option is purpose of trip (e.g., business or leisure; group, family, individual). Behaviors of travelers can also be used to segment tourists. For example, marketers might segment based on travelers’ motivation or benefit they seek from taking a leisure trip/vacation. Psychographics (e.g., attitudes, interests, opinions) is a valuable segmentation tool which Strategic Business Insights (2009-2023) uses to group travelers into lifestyles (there is a survey you can complete to find out what type of VALS traveler you are) .

An example of segmenting a group of travelers is Shoemaker’s (1989) study that segments based on senior travelers reasons for traveling using cluster analysis, which is a statistical technique to segment a sample into groups based on a set of survey questions (Brochado, 2021). Shoemaker (1989) segmented based on reasons seniors traveled, including rest/relaxation, festivals/special events, experience new things, visit new places, escape daily routine, intellectual, and a number of other items. This study identified that there are sub-markets of the broader senior travel market. For example, Shoemaker (1989) identified three clusters: “Family Travelers” who enjoy spending time with immediate family; “Active Resters” travel to escape daily routine, intellectual enrichment such as visit historical sights, and participate in physical activities; and “Older Set” whose main differentiating characteristics is they are older then the other two groups and enjoy staying at all inclusive resorts, and participating in activities such as visiting historical sites.

When selecting target markets there are several criteria to consider according to Morrison et al. (2018). First, the need to be measurable, meaning you can estimate how many exist in the target market. This is essential because you want your broad or mass marketing to reach a sizable number of potential visitors. Next, the target market(s) need to be accessible, meaning you can reach them with your message. The next criteria is they need to substantial enough to justify the time and money that will be spent. Fourth, the target market(s) need to be defensible or make sense that they are likely to visit. The defensible criteria includes recognizing if they are a separate target market than other target markets or are they enough alike another that they are not truly distinct. Durability of a target market implies they will continue to exist over time and not just be a short-term or one occurrence. The destination also needs to ensure they can compete with other destinations for the target market. Homogeneity of the target market is the criteria that there are enough similarities with the target market. Finally, each target market needs to be compatible with the other target markets, as well or residents or locals to minimize negative social/cultural impacts.

Morrison et al. (2018) also identifies concerns the destination needs to consider when identifying target markets. First, do they have enough income to travel now and in the future and will they potentially spend enough money at the destination to make they a worthwhile target market. The destination also needs to be confident they can be competitive with other destinations marketing to the same or similar target markets. Another important concern is to ensure the investment needed to offer the product(s)/service(s) to attract the target market and to market/promote to them is worthwhile. Finally, does the destination have sufficient financial and other services to design and promote at necessary levels.

Destinations should also consider internal marketing within the destination. This includes to members of a CVB and/or other businesses within the destination system. Other internal stakeholders should be included such as politicians and community leaders, service providers (e.g., police, fire, EMT/healthcare) who are included in the important infrastructure component of a destination system. External marketing should not only done for visitors, but also intermediaries, suppliers, media, and other potential groups who can help with a destination’s efforts.

Branding and Positioning

Branding is applied quite a bit for products and services. However, in tourism it is more complex to brand a destination. Until relatively recently, CVBs would use the full phrase and/or acronym in the name of the organization (e.g., Greater Houston Convention and Visitors Bureau). These long and often similar names for the organizations could make it difficult to differentiate from other destinations. Many CVBs began developing shorter, more attractive names such as Visit Houston and have various logos and other branding to differentiate themselves from competitors.

A key element of branding, logos “can facilitate many DMO marketing activities to establish brand image and identity, particularly relevant before the actual visitor experience” (Blain et al., 2005). Branding is critical for developing a destination’s image because of increased competition among destinations (Jetter & Chen, 2011). Branding and brand identity help a destination position themselves or establish an image as a travel destination.

All brands have a value generated by the name, icon, or other identification, which represent brand equity. Williams (2021) the brand equity concept is complex. For tourism with so many stakeholders involved it is way more complex than single brands. So, destinations need to figure out what represents the overall  tourism product of their destination. Kim and Lee (2018) found that characteristics such as price and work of mouth influence perceptions of perceived quality, brand awareness and image, which then help a destination’s brand equity.

Marketing Plan

Within a destination’s marketing plan should be both strategic and tactical elements (Morrison et al., 2018). Strategic activities are more related to long-term goals, which might include developing relationships and or partnerships with and between tourism related organizations (e.g., CVB, sports commission, hotel association, etc.). These types of strategies help a destination be cohesive and develop long-term value, which can lead to repeat visitation. The relationships and partnerships can help a destination manage the impacts (i.e., economic, environmental, social) as well. The tactical elements are shorter term, but help the destination with long-term goals. Examples include public relations campaigns, social media efforts, and the foci of convention and meeting sales, which can include booking short-term meetings to fill in the gaps for the destination around larger conventions, trade shows, and other large events that are booked and confirmed much further in advance.

The marketing planning process as explained by Morrison et al. (2018) should address the following questions:

• Use situation and or SWOT analysis (i.e., strengths, weaknesses, opportunities, threats). This analysis(es) should consider who current visitors are, what the destination offers. To reflect how all of the modules for this class interact, a destination might identify an opportunity to develop a new attraction. Also consider environmental scanning, which assesses legal (e.g., travel restrictions), technological (e.g., smartphones), accessibility to and within the destination, economic, and macro-level competition for consumers discretionary income.
• Evaluate the entire tourism system components (i.e., attractions, facilities, infrastructure, transportation, hospitality)
• Assess visitor market, including current target markets, as well as potential target markets.
• Compare and contrast the destination with competitor destinations, which can include but not limited to their image and their marketing plan.
• Through out all this process strengths and weaknesses should be clearly identified. Through weaknesses a destination might identify opportunities or things that can be done better.
• Vision and mission statement. The vision statement is very much future oriented. The mission statement is essentially what the organization does and its’ values.
• Establish marketing goals to get to where the destination would like to be, which might include number of visitors, economic impact, visitor satisfaction, and/or various other possible ways to measure if the destination gets there. Remember, most or all CVBs are at least partially funded by the hotel occupancy tax, so hotel tax might be a goal to set.
• Using the segmentation ideas and criteria (e.g., measurable, accessible, etc.) above, the destination needs to identify target markets.
• Create – if destination does not have a positioning approach.
• Change – if positioning has not resulted in the desired image the approach likely needs to be changed.
• Reinforce – perhaps target markets have forgotten or the image they have of the destination is not as strong as it used to be. In this case finding a way to reinforce or remind visitors is needed.
• Establish objectives that the destination can measure, including within target markets. These should be very specific and result from all the analysis performed throughout the marketing planning process.
• By implementing the marketing plan. Typically have sub-marketing plans for each target market because of various potential differences between them. The differences would include the marketing mix or 4-Ps of marketing (i.e., product, place, price, promotion).
• Monitor along the way so the destination can adapt if needed. Remember the objectives are stepping stones toward the longer term goals. So, if objectives are not being achieved something(s) likely need to be adapted.
• Research and statistics. It depends on what the measurable goals (and objectives) are as to how to measure.

Tourism Promotion

Promotion is essentially communicating or making consumers aware of a product, which can be verbal, written, and/or visual. Walker and Walker (2018) provide sequential steps of how promotion affects the buying process labeling each with one word descriptions:

• Provider creates awareness of the product to consumers (awareness).
• Consumer needs to become aware of how the product will fulfill or affect their needs (knowledge)
• Hopefully this knowledge creates a positive disposition for the product (liking).
• Hopefully the positive disposition lead to the consumer preferring the product over those of the competitors (preference).
• Finally, this should increase the probability of the consumer purchasing the product (probability).

Remember, the tourism product is very different and more complex than other products. One, the product is intangible and two it is derived of many aspects (i.e., attractions, accommodations, built facilities, transportation, infrastructure, hospitality).

Since promotion is a communication tool, there is a sender and a receiver. The sender for destinations as a whole are typically the CVB or DMO and the receivers are potential travelers/consumers. Messages/promotions can be sent through a variety of channels (e.g., billboards, television, newspaper, magazines, internet, email newsletters, etc.). However, not all promotions reach the intended recipient(s). Morrison et al. (2018) explains the following issues related to promotions and reaching the intended recipient(s):

• Barriers – ways consumers can block messages, such as Do Not Call Registry and recording television shows to be able to fast forward through commercials.
• Filters – deleting emails from companies and people not known to the recipient.
• Noise – any distraction keeping the recipient(s) from the promotional message.
• Permission – can be explicitly or implicitly. An example of explicitly is subscribing to a CVB e-newsletter. An example of implicitly is the organization pays for a message, such as on Facebook or a television commercial.

Morrison et al. (2018) also suggest even if the intended recipient(s) receives the promotion, it does not mean they hear, understand, and/or believe the message. It is important to send a message that people can understand and is realistic or believable. Ideally, the sender of messages will be able to receive feedback from the recipient(s). For example, number of recipients who click a link to get more information, number of sales of the product, a follow up survey to find out what the recipient(s) thought of the promotion to name a few.

Promotion Goals and Types

There might be various goals a CVB or DMO has for their promotions. One very obvious goal is to get consumers to purchase or book a trip. Other potential goals would be to entice travelers to upgrade to more expensive packages, stay longer, convert day visitors to overnight tourists, and be repeat visitors. In order to potentially achieve these goals it is important to understand the visitor buying process in order to establish goals and to influence purchasing behaviors. Inherently, consumers need information to consider any purchase, including travel. The general consumer decision-making process according to The Sales Optimization Company. (2009-2022) includes the following stages:

• Awareness – consumer becomes aware they need a product, in the case of leisure tourism it could be a weekend getaway, family vacation, a day trip to a community event or other activity in another destination than where they reside, and many other possibilities.
• Research – the consumer will search for information about possible options. A destination should have their promotional materials in multiple sources to be as visible as possible.
• Consideration – the consumer through the research stage may have numerous possibilities to consider.
• Conversion – the purchase decision is made. This could include deciding not the take the trip, perhaps for various reasons (e.g., do not have enough money for the desired trip).
• Re-purchase – consideration if the trip or product fulfilled their need and would buy again, or take a trip to the same destination again.

Morrison et al. (2018) suggest thee are three goals of promotions. You might also consider these strategies to try to modify consumers’ behaviors. The first is inform, which is relevant for the awareness and research stages of the consumer decision-making process. Next is persuade, which is relevant to the consideration and conversion stages of the consumer decision-making process. Last, remind is a strategy to use as consumers contemplate the potential re-purchase stage of the consumer decision-making process.

Promotional Tools

The ‘place’ component of the 4-Ps of marketing provide what Morrison et al. (2018) refer to as ‘the promotional toolbox’. Many references (e.g., Morrison, et al., 2018; Walker & Walker, 2018) regarding promotional tools highlight and explain the following

• Advertising -primary source for promoting to the mass market for leisure travel (e.g., television, magazines, newspapers, billboards, internet (banner ads).
• Personal selling – primarily used to promote a destination for the meetings and events sector where a small number of people decide on the destination and venue, but the event brings many people.
• Merchandising – travelers may purchase souvenirs when they travel. This is a good promotional tool where the traveler pays for it and is a reminder of the trip later one. For example, someone might use a coffee cup from a trip and be reminded of their experience. If it was a good experience it might influence them to consider visiting again. Another example, someone might wear a shirt or hat they purchase from a destination. A friend or even someone they do not know might ask them about their experience. This is free word-of-mouth promotion that a business or organization benefited financially since the tourist paid for it.
• Digital marketing – websites, social media, e-mail, e-newsletters.
• Sales promotion – a form of promotion that is typically separate from the broader advertising that takes place pretty much all of the time. Sales promotion offers an extra incentive to purchase and is more likely for a limited time.
• Public relations – this promotional tool is important because they deal with the media. Think about when large events have been announced for a city, like the Super Bowl or FIFA World Cup. The local news channels might interview someone from the planning committee. A public relations person would handle arranging that and any inquiry from the media.

Planning Promotions

Morrison et al. (2018) suggest there is a “big P” and “little p(s)”. The big P is the overarching promotional plan for the organization, which is derived of the little ps. Examples of little ps will be the convention sales team’s plan, the leisure sales plan, sporting events, any other categories a destination provides or focuses on. Convention sales might be trying to promote a period of time where they currently do not have conventions or meetings and need to fill in the gap. Sporting events might focus on a specific sport.

Promotions Planning Process

Tourism promotions planning process asks the same questions as marketing planning process. Essentially at this stage, you are implementing the marketing plan:

• Where are we now? – this question is guided by identifying target markets and the promotional tools a destination will use to promote to specific target markets. The target markets should include not only different visitor groups, but also travel trade intermediaries, local community, and media/press.
• Where would we like to be? – this question is used to identify or establish measurable objectives (e.g., number of people to click on the promotion icon, number of overnight stays generated). These objectives are specific to the little ps and include goals of the promotion (i.e., inform, persuade, remind).
• This question also identifies the budget for the specific promotion and potential partnerships to pool resources (e.g., funding, talent and knowledge of people).
• This question also helps determine the message idea, which may require research, focus groups, and other forms if feedback to assess consumers’ interest and refine the promotion.
• The message format needs to be created to ensure it is understandable, distinct from competitors, and believable (i.e., destination really can provide what it is promoting).
• In terms of financial resources, there are various measures that help to determine the promotional reach (e.g., cost per contact, cost per inquiry, geographic – how many people in a designated market area you might reach). (There are various others in the PowerPoint we will discuss in more detail, including tradeoffs with specific promotional tools.)

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GHL 2365 - Tourism Copyright © 2024 by Jason Draper is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License , except where otherwise noted.

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Tourism Promotional Materials

• First Online: 06 March 2019

Cite this chapter

• M. Zain Sulaiman 3 &
• Rita Wilson 4  

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This chapter defines tourism promotion materials and describes the various media of tourism promotion, particularly the Internet. The discussion then narrows down to the language of tourism promotion which is used by these media to achieve the ultimate objective of persuading potential tourists. Beginning with the general features of the language, the chapter discusses the textual functions of the language of tourism promotion, and how it is influenced by three sociological perspectives of tourism (strangerhood, authenticity and play) resulting in a language of differentiation, authentication and recreation. The notions of time, magic and euphoria are also discussed as key features. This is followed by a discussion of the main techniques used by copywriters in the creation of the language of tourism promotion.

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Sulaiman, M.Z., Wilson, R. (2019). Tourism Promotional Materials. In: Translation and Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-13-6343-6_2

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Effective Tourism Marketing and Promotion Strategies in 2024 and beyond

By: Marium Farooq

December 12, 2023

Table of Contents

According to a study by Statistica in February 2023 , global travel is expected to go up in 2023 and 2024. After a big drop during the COVID-19 pandemic, travel started picking up again in 2022. The forecast predicts a 15.5 percent increase in people visiting different countries in 2023 compared to the year before. At the same time, the number of people traveling from one country to another is estimated to go up by nearly 16 percent during this period.

The tourism industry stands out due to its distinctive nature – it involves marketing and selling experiences that include various elements such as destinations, services, and activities. Unlike typical products, the competition in this industry is consistently intense. To effectively compete with others, marketing strategies must be not only creative and unique but also comprehensive. This calls for meticulously crafted approaches that offer a distinct edge over competitors.

To thrive in this expanding and profitable industry, you require a marketing strategy that suits the modern, ever-changing digital landscape. Run promotional campaigns to increase visibility for your brand, and most importantly, attract more customers. Here are some strategies that can give you the competitive edge you’re seeking:

1. It all begins with understanding your Target Market

The first step is to comprehend your ideal customers. Understanding your customers is the initial key to a powerful marketing strategy. The most effective way to do this is by creating an ideal customer profile that addresses key questions: Who are your customers? What is their demographic information? What motivates them? What interests them, and where do they seek information? How do they prefer to book their experiences? If you have successfully answered all these questions, you can start mapping out your communication strategy that highlights what makes you unique. These customer personas will form the foundation of your marketing strategy.

2. Social Strategy 

As we’ve discussed previously, what sets the tourism industry apart is the intense level of competition it faces. In the world of tourism, the saying “seeing is believing” holds significant weight. Nowadays, customers have high expectations, seeking a fully immersive experience and meticulously planning every aspect of their trips – from bookings to sites and experiences. The key? They want to visualize it all before embarking on their adventure. Given these dynamics, social media is an essential part of your digital marketing that emerges as one of the most potent marketing channels for your tourism organization – provided you choose the right platforms. Each platform presents its unique features and challenges. The two most popular social media platforms for travel marketing are:

Instagram: Instagram boasts over 1.5 billion monthly users , and its user base continues to expand. The platform’s remarkable growth positions it as one of the most trending platforms, coupled with the fact that it is entirely visual. This unique characteristic makes Instagram exceptionally effective for tourism marketing.

The platform has witnessed substantial growth in its mobile video content since its launch, with brands increasingly relying on this medium to enhance engagement metrics and conversion rates. As a tour operator, your responsibility is to assist your potential customers in crafting the perfect tour package and ultimately a great vacation experience. On Instagram, you can captivate your audience by sharing pictures of experiences, hotels, meals, and itinerary events to facilitate their planning process for your tourism business.

Facebook: With over 3 billion monthly active users , Facebook stands out as the most populated social media platform, underscoring the importance of establishing a presence on this platform. However, how can you effectively leverage Facebook for your travel marketing? First and foremost, ensure that your business information on Facebook is complete. Often, travellers access such information about the tourist activity or tourism product through your Facebook profile, particularly if you operate a small business or if your official website has a low ranking on search engines. Given Facebook’s status as the most populated platform, it consistently receives high rankings and Domain Authority on search engines making it an essential tool for your social media marketing.

Another way travellers love to interact with a tourist destination is through check-ins, especially beneficial for destination marketing. Ensure that you use location targeting in your ads, as well as other parameters such as language, age, gender, interests, behaviours, etc. for a highly targeted marketing campaign.

Whether employing precise targeted advertising or a tourism promotion, the platform guarantees that your offers reach your intended target audience. Furthermore, it provides an opportunity to deepen your understanding of your customers, ultimately boosting sales for your travel brand.

3. Create Immersive Content with Reels

When it comes to visual content, more is better. Reels are one of the most exciting features offered by social media platforms such as Facebook, Instagram, and TikTok, and they are excellent for capturing the attention of diverse audiences. Reels provide a fun and interesting way to connect with your audience. When considering the duration of your video content, ensure it includes all aspects of your experience. You can later break it down and repurpose it on different platforms. Create stories, TikTok reels, visuals for your Facebook creatives, and more.

Depending on your content, you can attract more audiences, increase your brand awareness,inspire your audience, and showcase your services. Focus on what your audience is looking for instead of creating mundane behind-the-scenes videos of your work unless that’s what your audience desires. Otherwise, stick to the fully immersive experience you offer. Your visual content is the key for the successfulness of your content marketing.

One of the key challenges tour operators face is how to distribute content effectively without being too redundant. As mentioned earlier, more is better. Create multiple videos of your offerings, focusing on each aspect of the services you provide. This way, you have plenty of options to choose from and can easily edit and use them on multiple platforms using various online tools.

Another crucial aspect is not to omit important information. If your audience is inspired by the experiences you offer, they will likely be interested in tiny details such as the location, prices, availablilty, customizations, and who they can contact to work out a plan. Make sure you address all these questions.

4. Leverage Social Media Influencers

After creating and effectively distributing your video content, if you find it becoming repetitive, consider engaging Instagram influencers followed by your target audience. Influencer Marketing not only adds credibility to your business but also plays a crucial role in expanding your reach to new audiences.

The key lies in selecting influencers wisely. As a tour marketer, it may be tempting to focus solely on the number of followers each influencer has, but this approach overlooks two crucial pieces of information. Firstly, consider whether there is a match between the influencer’s brand personality and yours. Is your target audience likely to follow this specific influencer? This question harks back to the beginning of our blog, where we emphasized creating an ideal customer profile. If there is a match, the second crucial piece of information is the level of influence the influencer has over their audience. This can be determined by analyzing the engagement of the influencer’s followers. At times, influencers may have a modest follower count but a high level of influence, presenting an opportunity for you to strike a profitable deal with them which might be essential for a successful tourism marketing campaign.  

5. Create a Seamless Website Experience

Your website serves as the primary tool to enhance your conversion rates, representing a critical component of your customer’s journey where key decisions are made. The first crucial aspect is to ensure all essential information is readily available, creating an easy booking process. Missing information may prompt customers to leave your website to seek details on your social media platforms or, worse, abandon the booking process. Display all relevant pictures, video content, and details where the booking occurs.

Pro Tip: Enhance your website’s efficiency by utilizing advanced booking software like Zaui, which significantly aids in establishing a seamless booking process for your guests.

The second pivotal element is the user experience on your website. If it is cluttered, slow, or difficult to navigate, it can significantly impact your booking numbers. It is important to maintain a well-designed and organized website for a smooth user experience. The third key point is to integrate a booking system directly into your website to initiate online bookings. Consider using Zaui, a popular booking system that enables revenue growth and automates everyday reservation tasks. Book a demo, and our experts will guide you through the platform, addressing all your questions.

6. Google Things to do

Consider the first step in trip planning: a keyword search on a search engine. With Google commanding over 90% of search traffic, securing visibility on this leading platform is crucial. Ensure your presence spans four relevant surfaces: Google Maps, Google Travel, Google Search, and your Google My Business Profile, each with unique attributes.

To learn how to enhance your visibility and outperform popular OTAs on these platforms, download our Google Things to do ebook . Alternatively, reach out to us for a personalized demo to experience our advanced integration with the Google Things to do platform. Over the past year, our Zaui experts have dedicated themselves to providing tour operators with a premium experience on Google Things to do, marked by advancements in integration and exemplary support. Download the ebook now to get started. CTA – Download Ebook

7. Email Marketing

If you currently don’t have an email list, it’s time to start building one. Your email list is among the most crucial marketing assets you possess, offering greater power than many other marketing channels since Email Marketing is the third-highest return on investment (ROI) .

Ideally, incorporate a subscription form on your website to invite visitors into your online community. This allows you to reconnect with them and potentially convert them into paying customers.

Another facet of your Email Marketing strategy involves guest communication . Establish a seamless guest experience with effective pre and post-trip notifications. Utilize this avenue to build credibility through reviews, ensuring the automation of review notifications. If you find this challenging, there’s no need to worry; your booking software can seamlessly handle it. Book a Personalized Demo with Zaui to explore these features further.

8. Tap into The Power of Reviews

Your reviews serve as a window into customer satisfaction, and there has been a consistent increase in reliance on them. Multiple review sites, such as Yelp, TripAdvisor, and Google Local, are perfect for building an online presence and reputation. Consider joining one or a couple of notable platforms and be diligent in responding to all reviews, both negative and positive. This demonstrates that you are attentive and value all feedback.

Another crucial aspect is the use of pictures, which provide the highest form of credibility. This is where you can elevate your marketing efforts. Photo marketing tools like Fotaflo and PicThrive can seamlessly integrate with your booking system , assisting you in getting direct referrals and reviews that outshine your competition, thereby enhancing your visibility. In tourism marketing, visual content plays the most important role, and professionally taken pictures shared through photo marketing tools provide control over the quality of visual content, as well as improving the overall guest experience.

Standing out in the tourism industry can be a daunting task. However, by incorporating a few unique and modern marketing tactics, you can create a memorable experience for your customers, ultimately strengthening your tourism marketing strategy. With the right strategy and approach, your marketing efforts can help you build deeper connections with your target audience, allowing you to stand out in a crowded market and achieve long-term success in the tourism industry.

If you are seeking unique ways to outshine your competition, get in touch with Zaui. We offer an All-in-One Booking Solution fully equipped with tools and services to help you attain the marketing success you are seeking for your business.

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Tourism Promotion Services  develops the knowledge, skills, and attitudes requisite for tourism promotion. It covers competencies that a person must achieve to operate an automated information system, provide destination information and advice, access and interpret product information, and promote tourism products and services.

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7 Effective Promotion Ideas for Tourism Marketing

Promotion, advertising, marketing… the subtle differences between these terms (opens in a new tab) is interesting, but ultimately the bottom line is about growing your tour business and boosting your sales. That is what I am going to focus on here.

An effective advertising campaign is the most important aspect in the successful development of a tourism business. The key success factors in any campaign are careful planning and creative ideas. 

We will start with some basic foundational elements of a tourism business, and then go on to share effective promotional ideas.

Your Brand Identity

All the elements of a business are interconnected, and each business prioritizes them slightly differently. However, it is important to continually evaluate the strength of your brand presence while you are developing your promotions and marketing strategies.

– Social Media  

Are your social media accounts set up and active ? This is non-negotiable because so many people rely on social media as their primary source of information, and to verify the value of a business before making a commitment. Focus on maintaining several platforms, and keep them current and engaging as best as you can. You can start here (opens in a new tab) , and then take your social media to the next level with this blog post (opens in a new tab) .

– Starting a blog (or posting relevant articles)

There are several ways a blog can help grow your business. When your site is brimming with interesting blogs showcasing your unforgettable tours, or with useful articles about tourism… that gets people excited! Visitors to your blog see all this fun content, and are motivated to try it for themselves, and they hit that book button. 

The other benefit of a blog is that with enough high-quality content, it positions your company as experts in the field (opens in a new tab) . That is great for ranking in Google searches! In addition you can get a lot of mileage out of a well thought out post. Your articles can also be published on other sites that offer similar services, play double-duty as social media content, or be creatively pitched as a sales tool. Plus, when you are writing about your tours, showcasing beautiful pictures, and reminiscing on the fun you provide… that is an enjoyable reminder of how memorable your business really is.

– A professional website

A website is another important place to solidify your professionalism. Prospective customers who visit a high quality website find essential information organized cleanly, and studded with alluring photos. This is the ultimate selling tool. All your promotion efforts and marketing plans typically deliver prospective customers to your website. Therefore it needs to clearly articulate what you do, and provide a clear plan to book a tour. If you need an upgraded website, TourismTiger are experts in building websites for the tourism industry (opens in a new tab) , and we have many years of experience in this arena.

Put your dazzling brand identity to work

In an ideal world, a business has the budget to hire a professional marketing and advertising team. Usually, the team would offer market research, web-marketing services, commercial promo, and also creative ideas to make a tourism business more attractive. This team would have time and resources to implement an effective promotional campaign for tourism marketing organizations. (starry emoji here)

However, not everyone has the resources to pay a team of dedicated professionals. That means we must be interesting and innovative on our own.

Let’s check out below how tourism marketing companies (and tourism businesses) attract their audience and the promotional ideas they use.

1. Utilize local listings

The simplest promotion you can do is registering your business with Google My Business (opens in a new tab) – it is the new Yellow Pages. The vast majority of people use Google to find everything . If your business doesn’t show up in all those searches- you are missing out! A Google listing is basically free advertising for you. The setup process is quite simple, and then you have complete control to update your listing, add new photos, or update hours if they change. Follow these steps (opens in a new tab) , and include as much information as possible.

2. Using email newsletters

Using email newsletters (opens in a new tab) and a customer relationship management (CRM) program is an easy yet effective strategy for interacting with clients. There are classic avenues to invite people to sign up for your newsletter, such as built into your website or Facebook page. Also get creative how and where you ask for subscribers. For example, find a fun way to circulate a paper sign up sheet during a tour. And be very thoughtful of the wording you choose. Offer the user the option to subscribe to the newsletter in order to ‘regularly receive information about current offers’ or ‘hear about our seasonal tours’. Offer a newsletter that is relevant and interesting to your prospective customer. Prospective customers have different interests compared to people who already know how great your tours are.

3. Showing online banners

Considering internet marketing tools (opens in a new tab) for the tourism industry is crucial. One of the most effective promotional ideas tourism businesses can employ is to invest in online advertising. Placing ad banners on certain websites, where users will be able to see your current promotions and offers, is a great idea to get more exposure. The websites you advertise on should be the types of sites your target audience visit. Be careful that you’re placing your ads where your ideal customer is visiting, otherwise you could be marketing to the wrong audience and your efforts will be in vain. You can use different sources and sites to place banners, just use top keywords in your Google search, like ‘top hotels’, ‘travel’, ‘top destinations’, etc.

4. Paid social media marketing

You can use SMM (opens in a new tab) (social media marketing) tools and targeted advertising to get in front of your ideal audience on social networks, such as Facebook and Instagram. Paid advertising on Facebook is extremely easy to set up (opens in a new tab) and monitor. Moreover, targeting a specific audience has been perfected by Facebook, so even a novice will be able to see results with their paid FB ad campaigns. Or, consider reaching out to SMM specialists who know how to promote your travel channels, it is the most effective way to advertise your tours.

5. Applying offline promo

Good ol’ fashioned business cards are crucial, especially for travel and tourism businesses. They are extremely useful and cost-effective. With help (in the form of developing multiple marketing strategies, not relying on one), they can really improve the reputation of your brand, increasing the likelihood of interest from travelers and tourists.

Classic postcards are a great direct marketing tool for tourism marketing and travel agents. By sending a colorful postcard with a wonderful landscape of a tourist destination and a small message to potential customers, you will definitely convince them to contact you. I can imagine the star eyes now, when a person longing for a vacation finds a pretty postcard in their mail.

There is no better way to present a brief and interesting overview of the services offered by your travel business than high-quality flyers and brochures. With brand-oriented design, your travel brochures will resonate with your audience and generate interest in your brand.

6. Checking the contextual advertising and SEO

Contextual advertising (advertising on a page that is relevant to your business) and SEO optimization are types of promotional activities that are aimed at end-users who use search engines such as Google to be able to select their desired tour.

-Wait, what?!

Ok, so contextual advertising is basically placing an advertisement in a location that is relevant. For example, a promotional ad for a gym membership with an athletic clothing company. Consider what type of person books your tours, how they learn about your company, and put your paid advertisements in locations relevant to this audience. Learning more about this type of advertising will improve your techniques, and also help inform your marketing strategies as you grow your business. Read a basic summary here (opens in a new tab) . This is another great place to invest money in a pro.

However, if you do not have the budget yet, get creative! Start with a small campaign, consider joining a tourism professional group (opens in a new tab) , and keep detailed notes to track your successes and areas to improve in.

SEO optimization is a hot topic! It is also dynamic and constantly evolving, which can make it an intimidating area to become familiar with.

Each of the online methods is good in its own way, and it’s worth choosing based on the specifics of your tourism business. The main thing in this business is a professional approach for a bright result and further development aimed at improvement.

7. Using tourist promo videos

The popularity of video content is constantly growing. It is also easier than ever to make a high quality video. These trends are important for the tourism industry to capitalize on. If you are trying to boost sales and grow your business… showing people all the fun they can have on your tours is obviously the way to go! Using positive testimonials, as well as photos and videos of your clients enjoying themselves on your tour is the best way to demonstrate the value in what you offer. It is easy to hire a freelance videographer to make a short promo video highlighting your fun tours.

If you can’t hire a pro yet, get your phone out and start using it! Maybe ask for a brief interview after a tour is finished. Being mindful and asking permission to take a video is an easy way to get the conversation going. This is a great way to appeal to your customers. Read tips on how to take great quality videos here. 

In conclusion

The methods above are by far the most effective ways to promote your tourism business, but the list is by no means extensive. You can find lots of other ways to promote your travel business. (opens in a new tab) Check what people are searching for today. If your target customers go to music festivals, this could be a great location for the promo. If they use apps and mobile phones to be up-to-date, don’t forget to advertise on social media.

First and foremost, do not forget to research your market and make a strategy for promotion. Think of your product and how to best present tourism attractions to prospective clients. You have to know what your target audience needs in the first place. Furthermore, you have to offer your services and present your content via different sources, namely your website, social media channels and email advertisements.

With the help of these suggestions you can attract a large audience and promote your tours.

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Tourism promotion

Marketing background, promotion techniques and promotion planning methods, by gottfried a. schmoll.

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For the modern western reader, the term “crusades” evokes pious Christian monarchs riding and sailing to the Middle East and doing battle there with chivalrous, armour-clad knights against Muslim warriors. The reality was different.

After the First Crusade of 1096-99, the Holy Land endured two centuries of almost uninterrupted violence that at times had little to do with piety, chivalry or even conventional Christian-Muslim warfare. Moreover, medieval crusading was by no means limited to the Levant. Another important area of struggle was north-eastern Europe, where crusaders fought not Muslims but pagans in an effort to extend the frontiers of Christendom.

Two new books by Steve Tibble and Aleksander Pluskowski set matters in context. Pluskowski’s The Teutonic Knights is a concise, soberly written and authoritative survey of the military order that fought in both the Holy Land and Europe’s eastern borderlands, becoming in the process one of the continent’s most powerful religious institutions. In Crusader Criminals , Tibble manages to entertain as well as instruct, presenting his scholarly findings in a good-humoured, at times almost irreverent style that reminds us there need be nothing boring about medieval history.

The crusades to the Middle East consisted of eight major expeditions between 1096 and 1291, launched for the purpose — as Europeans saw it — of recovering Christian-held lands lost to Muslim invasions from the 7th century onwards. Jerusalem fell to the crusaders in 1099, then was recaptured by Saladin, the Kurdish-born ruler of Egypt and Syria, in 1187. The crusaders established four states on the eastern Mediterranean coast and its hinterland, but with the fall of Acre to the Mamluks in 1291, the crusades in this part of the world petered out.

For Tibble, author of several in-depth studies of the crusades and honorary research associate at Royal Holloway, University of London, the essential point to grasp is that, even by medieval standards, the violence and lawlessness of this region were exceptional. On occasions he perhaps strikes too jocular a tone, commenting on one murderous episode in Mosul: “The Middle East in the twelfth century was a far cry from Downton Abbey.”

But his main argument is striking and original. From the second half of the 10th century, climate change led to drought, crop failures, famine and mass migration into the Levant from the Eurasian steppes, he says. Then the crusaders arrived from the west: Englishmen, French, Germans, Sicilians and others responding to Pope Urban II’s appeal in 1095 to “liberate” the Holy Land. Over time, the region came to resemble “a war zone, a penal colony or a frontier region awash with young armed men”.

Contemporary sources, including European and Muslim chronicles, are replete with violence. Tibble mines them to the full. Religious differences played a part in many incidents, but they were not on display in Syria in 1105 when Usama, a 10-year-old princeling, murdered one of his family’s servants — and then wrote a story boasting about it.

The Christian armies were almost always heavily outnumbered by their Muslim opponents, so the crusaders’ settlements were on a permanent war footing. In societies that had precious few resources for policing or crime prevention, criminality was rife.

European, Arab, steppe nomad and Bedouin bandits were a constant threat, sometimes perpetrating massacres that were “more bloodthirsty than many battles of the period”. Everyone practised piracy, too, such that “the difference between soldiering and criminality was often wafer thin”. All in all, Tibble concludes, “Religion was an enabler and a focus for the wars of the crusades; but it was rarely the ultimate cause.”

This is assuredly not how the Teutonic Knights would have seen matters. The order traced its origins to a German field hospital set up during the siege of Acre in the Third Crusade (1189-92). It expanded its military role into Europe in the early 13th century and was soon a major force fighting pagan tribes in Prussia and Livonia — today’s Estonia and Latvia — from 1230 onwards.

Contemporaries saw the Baltic area as a crucial battlefront for Christianity. In The Canterbury Tales , Chaucer’s Knight has fought not only Muslims in Iberia and the Levant but pagans in the Baltic.

Pluskowski, professor of medieval archaeology at the UK’s University of Reading, is especially good at describing the scores of castles that the Teutonic Knights built across north-eastern Europe. The most impressive was at Marienburg, now Malbork in northern Poland. It was badly damaged in fighting at the end of the second world war, but is now fully restored and a Unesco World Heritage site that attracts half a million visitors a year.

The Teutonic Knights fell into decline after the late 14th century, when Lithuania converted to Christianity and united its crown with that of Poland. The order could no longer justify military campaigns in the Baltic as a continuing holy war against paganism.

But was religion the only factor motivating the order? Pluskowski quotes Alan Murray, a fellow historian, as saying the Baltic crusades were “a relatively risk-free form of military tourism distinguished by little other than conventional piety”. This is close to the argument set out in Tibble’s Crusader Criminals .

Pluskowski, however, is not quite convinced. “The Baltic crusades became wars of territorial conquest, endorsed by the papacy and [German] emperor, but they were envisaged by the order and other Catholic commentators as both a physical and spiritual struggle, waged to defend Catholic Christendom,” he writes.

Crusader Criminals: The Knights Who Went Rogue in the Holy Land by Steve Tibble Yale University Press £25/$35, 384 pages

The Teutonic Knights: Rise and Fall of a Religious Corporation by Aleksander Pluskowski Reaktion Books £16.95/$25, 216 pages

Tony Barber is the FT’s European comment editor

Join our online book group on Facebook at FT Books Café and subscribe to our podcast Life and Art wherever you listen

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Here Are the Nine New Books You Should Read in August

These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser.

T he best new books to read in August include best-selling author and former flight attendant T.J. Newman ’s latest airplane thriller, a Robin Hood for the scammer age, and Rebecca Godfrey ’s posthumous novel about art collector Peggy Guggenheim . 

The list also includes Helen Phillips’ follow-up to her 2019 novel The Need and a suspenseful Hollywood saga from Mexican Gothic author Silvia Moreno-Garcia. As well as debuts from artist Anne Marie Tendler, writer and owner of noodle company Umi Organic Lola Milholland, and TIME technology correspondent Andrew R. Chow , whose first book offers a fascinating postmortem on the state of crypto .

Below, the best new books to read in August. 

Cryptomania , Andrew R. Chow (Aug. 6)

Andrew R. Chow’s debut, Cryptomania , shows how the crypto boom went bust, resulting in one of the largest financial frauds in U.S. history. The book begins with the criminal trial against Sam Bankman-Fried , the CEO of cryptocurrency trading platform FTX who, last March, was sentenced to 25 years in prison for defrauding customers and investors. Through meticulous reporting, Chow recounts the turbulent 20 months that landed Bankman-Fried in court, describing in great detail the successes and costly failures of the digital currency industry . He does this by focusing on crypto’s key players—most notably, Vitalik Buterin , the idealistic Russian-born creator of blockchain Ethereum , who is portrayed as the antithesis of Bankman-Fried . But it’s Chow’s interviews with those who fell victim to the 2022 crypto crash that makes Cryptomania a cautionary tale for those looking to invest in the currency of the future.

Buy Now : Cryptomania on Bookshop | Amazon

Group Living and Other Recipes , Lola Milholland (Aug. 6)

When she was growing up in Portland, Ore., in the ‘90s, Lola Milholland’s childhood home was open to anyone and everyone—exchange students, poets, Tibetan monks—who needed a safe space to stay for a few days, months, or even years. Communal living was her free-spirited and food-obsessed parents’ way of bucking the traditions of a more conservative upbringing. Often, Milholland got to know these guests through the meals she shared with them. Part memoir and part cookbook, Group Living and Other Recipes explores how the writer’s eccentric upbringing led her to seek community through food. With humor and empathy, the Filipino American author writes of making vegetarian meals for 20 in her Amherst College dorm, eating dinners with the members of an “exclusive retirement community for well-to-do hippies” in Washington, and foraging for mushrooms in her hometown, where she now lives with her partner, older brother, and their artist friends.

Buy Now : Group Living and Other Recipes on Bookshop | Amazon

The Seventh Veil of Salome , Silvia Moreno-Garcia (Aug. 6)

Set in 1950s Hollywood, The Seventh Veil of Salome begins with 21-year-old Vera Larios, a gorgeous receptionist from Mexico City. She’s just been cast as the lead in a new sword-and-sandals film inspired by the Biblical story of Salome , a Jewish princess who is known for seducing John the Baptist. It’s a plum role, which is why Nancy Hartley, a struggling actor who is more famous for her off-screen partying than her onscreen performances, is hellbent on stealing it away. When Vera catches the eye of Nancy’s crush, a charming musician, the one-sided rivalry only worsens. This suspenseful saga captures the lengths one is willing to go to make it in show business—and the price they pay to get there.

Buy Now : The Seventh Veil of Salome on Bookshop | Amazon

Hum , Helen Phillips (Aug. 6)

In Hum , Helen Phillips’ unnerving dystopian thriller, highly sophisticated robots nicknamed “hums” threaten to replace humans in the workplace and beyond. Protagonist May Webb knows this all too well after losing her job to the artificial intelligence beings she helped build. Desperate for money, May agrees to take part in an experimental facial surgery that makes her undetectable to security cameras. (This also makes her more like the A.I. she despises.) The major payday also offers her an opportunity to take her husband and two small children on a much-needed vacation to the Botanical Gardens, which has become accessible only to the rich in this near-future ravaged by climate change. But when their dream trip turns into a nightmare, May is forced to team up with an untrustworthy hum in order to save the lives of those she loves the most.

Buy Now : Hum on Bookshop | Amazon

Worst Case Scenario , T.J. Newman (Aug. 13)

Best-selling author and former flight attendant T.J. Newman’s latest thriller, Worst Case Scenario , begins with a commercial airliner pilot suffering a widow-maker heart attack shortly after takeoff. When the aircraft crashes in the small town of Waketa, Minn., it hits a nuclear power plant, killing nearly 300 people and causing a disaster worse than Chernobyl. Now, the 900-member community, led by Steve Tostig, Waketa’s recently widowed fire chief, must band together to contain the radiation before it spreads across the entire midwest region and causes a national catastrophe. And they’ve got less than 17 hours to do it.

Buy Now : Worst Case Scenario on Bookshop | Amazon

Mina's Matchbox , Yōko Ogawa (Aug. 13)

Japanese author Yōko Ogawa’s 2006 novel, Mina’s Matchbox, newly translated by Stephen B. Snyder, is a magical fairytale about a pre-teen girl, her precocious asthmatic cousin, and a pet pygmy hippo. Set in 1970s Japan, Tomoko is sent to stay with her oddball aunt and uncle in their mansion. While there she becomes close to Mina, her younger cousin who carries matchboxes as her talisman. With Mina’s help, Tomoko uncovers the secrets of their complicated family history, forcing her to question everything.

Buy Now : Mina's Matchbox on Bookshop | Amazon

Peggy , Rebecca Godfrey with Leslie Jamison (Aug. 13)

Rebecca Godfrey began writing Peggy, a novel about socialite and art collector Marguerite “Peggy” Guggenheim, nearly a decade ago. When she died in 2022 of complications from lung cancer, her friend, author Leslie Jamison , finished the book using Godfrey’s manuscript and notes. What readers get is an empathetic (and fictionalized) look at the misunderstood daughter of Benjamin Guggenheim, the scion of a wealthy mining family who went down with the Titanic, and niece of Solomon R. Guggenheim, the founder of the New York City museum of the same name. Peggy follows the titular late heiress from the ages of 14 to 60 as she discovers her love of fine art, finds her place in a sexist and anti-Semitic world, and makes a name for herself.

Buy Now : Peggy on Bookshop | Amazon

Never Saw Me Coming , Tanya Smith (Aug. 13)

Tanya Smith’s debut memoir, Never Saw Me Coming, details how an obsession with Michael Jackson led her to become an unlikely white-collar criminal. As a teen in 1970s Minneapolis, Smith used tech savvy to get the phone company to give her the pop star’s home address. From there, she tricked the utility companies into thinking she had paid off the bills of her struggling family and neighbors, eventually learning how to fake bank transfers. As she admits herself, she got a little cocky and a little sloppy, pocketing millions of dollars, which landed her on the FBI’s radar at a young age. But, as a 21-year-old middle class Black girl, law enforcement didn’t take her seriously as a threat. That is, until she was arrested and charged with bank and wire fraud five years later. Smith’s story only gets wilder from there in this fascinating stranger-than-fiction tale of a true American anti-hero.

Buy Now : Never Saw Me Coming on Bookshop | Amazon

Men Have Called Her Crazy , Anna Marie Tendler (Aug. 13)

For fans of Prozac Nation and Girl, Interrupted : artist Anna Marie Tendler’s debut memoir, Men Have Called Her Crazy, in which she details her time spent in a psychiatric hospital. In 2021, then 35-year-old Tendler checked into a Connecticut facility for anxiety, depression, and disordered eating. While there she unpacked the traumas of her past, reflecting on the men who had come in and out of her life since she was a teenager. With vulnerability, Tendler dissects her past romantic relationships in hopes of understanding herself better. But Men Have Called Her Crazy is not really about her exes—it’s a portrait of a woman finally coming into her own and reclaiming her story.

Buy Now : Men Have Called Her Crazy on Bookshop | Amazon

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Audiovisual Tourism Promotion: A Critical Overview 1st ed. 2021 Edition

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This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.

• ISBN-10 9811664099
• ISBN-13 978-9811664090
• Edition 1st ed. 2021
• Publisher Palgrave Macmillan
• Publication date January 4, 2022
• Language English
• Dimensions 6.25 x 0.75 x 8.75 inches
• Print length 287 pages
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Dr. Diego Bonelli completed his PhD in Film at Victoria University of Wellington, New Zealand. His primary research interests focus on the relationship between film and tourism promotion. Diego’s work has been published in various film and tourism studies journals including Studies in Australasian Cinema and The Journal of Tourism History.

Dr. Alfio Leotta is Senior Lecturer in Film at Victoria University of Wellington, New Zealand. His primary research interests focus on the relation between film and tourism; the globalisation of film production; and fantasy cinema. Dr Leotta is the author of Touring the Screen: Tourism and New Zealand Film Geographies (2011); Peter Jackson (2016); and The Cinema of John Milius (2018).

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• Publisher ‏ : ‎ Palgrave Macmillan; 1st ed. 2021 edition (January 4, 2022)
• Language ‏ : ‎ English
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• ISBN-10 ‏ : ‎ 9811664099
• ISBN-13 ‏ : ‎ 978-9811664090
• Item Weight ‏ : ‎ 1.05 pounds
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Sri Lanka Tourism wins ‘Best Tourism Board’ at Global Tourism Awards 2024

India, August 02 (Daily Mirror) - Sri Lanka Tourism Promotion Bureau (SLTPB) has been awarded the prestigious "Best International Tourism Board" accolade at the Global Tourism Awards 2024, held in New Delhi, India today.

Sri Lanka Tourism Promotion Bureau said that this annual event, organized by Travel World Online (TWO), honors organizations that have made outstanding contributions to the tourism industry, shaping its landscape and driving positive change.

The award was presented to Chalaka Gajabahu, Chairman of SLTPB, in the presence of Minister of Tourism, Lands, Sports, and Youth Affairs Harin Fernando who attended as the Guest of Honour. 

The selection was made by a jury headed by Nakul Anand, former Executive Director of ITC.

Commenting on the achievement, Nalin Perera, Managing Director of SLTPB, expressed gratitude to the jury for recognizing the bureau’s dedication and commitment. 

He highlighted the bureau’s continuous promotional efforts to position Sri Lanka as a premier tourism destination. Perera also said that recent accolades and international endorsements from media and travel influencers have contributed to this prestigious recognition. He extended thanks to all stakeholders in the travel industry for their support.

Sri Lanka Tourism has seen significant growth, attracting 1,198,059 tourists up to July 31, 2024, marking a 56% increase compared to 2023. The bureau remains confident in reaching its target of 2.3 million tourists by the end of the year.

  Comments - 11 Add Your Comment

Comments - sri lanka tourism wins ‘best tourism board’ at global tourism awards 2024.

wickrama Wijayasiri Saturday, 03 August 2024 12:38 AM

They say that the Proof Is In The Pudding. If we are the best, where have the tourists gone? The stats indicate that the flow is down to a trickle. It is also the quality of tourists too, We seem to attract tourists with almost empty pockets. :-) What made them to adjudicate that we are the best, I wonder???

Reply 9       4

Background of the Organisation Awarding the Certification Saturday, 03 August 2024 12:08 PM

Is The company or organisation issuing the award a world renowned entity?

Reply 1       4

FIND A WAY TO SEND THESE SCAMMERS, DRUG PEDDLERS, MONEY LAUNDERERS AND PROSTITUTES BACK TO THEIR COUNTRIES ON THE NEXT FLIGHT OR JAIL UNTIL THEY ARE DEPORTED. Saturday, 03 August 2024 01:19 AM

scammers, money launderers, drug peddlers, prostitutes and others coming into the country as tourists, looks like they are in the count too!!! In many developed countries they make sure those coming into their country have accommodation booked or arranged and funds to support them through their entire stay. all suspected entries are grilled at the luggage checking area and if required taken for further questioning into a room. If they feel the passenger is not being honest, they call up the contact/s given to see if the responses are accurate, as some foolish come in with information on their phones or documents, letters/addresses which at times are evidence they have come in to work.

Reply 4       2

Gabriella Saturday, 03 August 2024 02:25 AM

You gave got to be joking! It is definitely an early April Fools joke. Everything Harin "touches" turns to s..t. The tourism industry is thriving because of bloggers who think spending Rupees 350 on food that could give a person food poisoning is good value.

Reply 7       6

Nim Saturday, 03 August 2024 08:12 AM

Something praiseworthy.. good job

Reply 6       3

Hatim Saturday, 03 August 2024 08:46 AM

Congratulations to the Sri Lanka Tourism Promotion Bureau for being awarded "Best International Tourism Board". Your efforts in positioning Sri Lanka as a top destination are commendable. We hope you continue to collaborate with tourism stakeholders to promote sustainable and long-term growth, keeping up with emerging trends and traveler expectations.

Reply 4       5

Tax Payer Saturday, 03 August 2024 09:17 AM

Congratulations, but what is the reason for the Clown costume?

Reply 1       3

Onlooker Saturday, 03 August 2024 11:19 AM

Is the awarding authority a fly by night set up quite happy to give recognition to the highest bidder. Knowing Harin this is the most likely.

Soori Maripalan Saturday, 03 August 2024 04:36 PM

Why this Pimpi Harin is there? There should be only officials!!

Reply 1       1

silva Saturday, 03 August 2024 04:36 PM

It would be interesting to know who lost if Sri Lanka is the winner

Reply 0       3

Kudulansa Saturday, 03 August 2024 05:32 PM

The credit should go to Arin who wants to make Sri Lanka a part of India. He will soon get the Indian citizenship. Tourists don't even have proper toilet facilities at places such as Sigiriya rock eventhough they are charged a heafty sum of 35 usd. Tourists visiting Sri Lanka have been doing a great job promoting the island. We don't need a Tourist Board and a minister like Arin.

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Inorganic Chemistry Frontiers

Synergistic promotion of the oxygen evolution reaction by co and fe dual-doping of nis 2 †.

* Corresponding authors

a Faculty of Chemistry, Northeast Normal University, Changchun 130024, P. R. China E-mail: [email protected] , [email protected] , [email protected]

Hydrogen production via electrocatalytic water splitting is an efficient strategy to achieve carbon neutrality. However, the slow reaction kinetics of the oxygen evolution reaction (OER) hinders its large-scale industrial application. Therefore, it is crucial to construct efficient, stable, and scalable OER electrocatalysts. This work used a two-step hydrothermal method to prepare cobalt and iron dual-doped NiS 2 nanosheet arrays ( Co,Fe–NiS 2 ) on nickel foam. Theoretical and experimental studies demonstrate that the introduction of Co and Fe can modify the space charge redistribution of NiS 2 , optimizing the Gibbs free energy of the OER intermediate and accelerating water splitting kinetics. The catalyst Co,Fe–NiS 2 exhibits excellent OER performance in alkaline media, achieving a large current density of 500 mA cm −2 at an overpotential of only 242 mV due to the synergistic effect of the two dopants. It can maintain its durability for 100 hours at 700 mA cm −2 without significant degradation. This study offers valuable insights into the impact of cation dual-doping modulation on catalytic activity and presents a possible pathway for effective industrial water splitting.

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Synergistic promotion of the oxygen evolution reaction by Co and Fe dual-doping of NiS 2

W. Xu, Y. Wang, J. Dang, X. Zhang, W. Li and J. Zhang, Inorg. Chem. Front. , 2024, Advance Article , DOI: 10.1039/D4QI01329H

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