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Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

international online travel agency

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

  • Best Overall: Booking.com
  • Best Budget: Skyscanner
  • Best Price Predictor: Hopper
  • Most Innovative: Kiwi.com
  • Best for Eco-Conscious: Kind Traveler
  • Best for Social Impact: I Like Local
  • Best for Design-Forward Homestays: Plum Guide
  • Our Top Picks
  • Booking.com

Kind Traveler

I Like Local

  • See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

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The 11 best online travel agencies in 2024

The top 11 online travel agencies.

  • Booking.com
  • Lastminute.com

Best online travel agencies for business travel

1. travelperk.

Main offerings and features:

  • Huge travel inventory
  • Flexible booking with FlexiPerk
  • Safety alerts with TravelCare
  • Integrated travel policy & approval flows
  • Centralized invoicing
  • Easy & real-time travel expense reports
  • Carbon offsetting with GreenPerk
  • 24/7 fast customer support in target 15s
  • VAT reclaim
  • Integration with 3rd party tools , such as expense management or HR software like Expensify and BambooHR

Save time and money on your business travel with TravelPerk

2. sap concur.

Sap Concur homepage

  • Works with some of the biggest brands
  • Easy tracking and reporting of expenses for expense reports
  • Many connected apps, such as Uber and Airbnb for cars and hotels
  • One solution for a variety of business travel spending

CWT homepage

  • Ample integrations
  • Award-winning mobile app
  • Employee-centric travel management

Best online travel agencies for leisure travel

4. booking.com.

Booking.com_homepage

  • Intuitive booking tool and website
  • Flight + Hotel booking for easily planning trips with no cross-referencing travel websites
  • Simple car rental options and taxi hire
  • Available in over 40 different languages and offers over half a million properties across 207 countries
  • You can book experiences in your destination city to entertain you on your travels
  • Genius rewards program

Agoda_homepage

  • Simple interface and booking tool
  • Deals when making more than one booking
  • 38 different languages and offers a 24-hour, multilingual customer support service
  • Free cancellation within 24 hours of booking
  • Millions of reviews to help make your decision

6. Lastminute.com

Lastminute homepage

  • Filter hotels according to budgets, star ratings, guest ratings, board types, and more
  • ATOL protection on flight + hotel bundles
  • Flash sales for last-minute deals
  • Payment plans to spread out the cost of travel
  • Extra entertainment booking for your trips, like theatrical productions and day trips
  • Gift cards for gifting travel

Expedia homepage

  • Expedia rewards for hotels, cars, and more
  • Experienced support
  • Compare cruise lines
  • Big savings when booking flights, hotels, and car rentals
  • Operates in nearly 70 countries and in over 35 different languages
  • Luxury travel options

Hotwire homepage

  • Book hotels, flights, cars, and bundles
  • 24/7 support
  • Lower prices on the app
  • Great last-minute deals for spontaneous travel

9. Bookmundi

Bookmundi homepage

  • Flexible payment options with installations
  • Best price guarantee so travelers get the best possible deals
  • 24/7 customer support for bookings and any travel-related inquiries
  • Offers over 10,000 tours across various adventure and cultural experiences worldwide

Best online travel agencies for flights

10. skyscanner.

Skyscanner homepage

  • Super flexible booking filters
  • Cheaper flights and hotels than other OTAs
  • Price alerts for travel routes of interest
  • Easy-to-use booking tool and UI
  • Hundreds of location and currency options
  • One-way, return, and multi-city travel options

11. Kiwi.com

Kiwi.com homepage

  • Simple flight booking tool
  • Partnerships with Booking.com and Rentalcars.com
  • Discover deals anywhere with the option to open up your search
  • Easy-to-use app

How do online travel agencies work?

What are the advantages of booking through an online travel agency, access to comparison tools.

  • Peer reviews to help you with your decisions
  • Flexible cancellation policies
  • All your travel in one place
  • Local flights and deals

Rewards programs

Peer reviews, flexible cancellation.

Frau Mit Kaffe In Der Ahdn Unterwegs

Cancel anytime, anywhere. Get 80% of your money back.

One account for all of your travel needs, a local approach to global travel, wrapping up the best online travel agencies of 2024.

Lachende Frau Mit Handy Und Kopfhoerern Unterwegs Klein Neu

Simplify the way you do business travel today.

Woman riding train

Make business travel simpler. Forever.

  • See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
  • Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
  • Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

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5 best business travel management companies in San Francisco

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6 best business travel management companies in Los Angeles

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  • Business Travel Management
  • Offset Carbon Footprint
  • Flexible travel
  • Corporate Travel Resources
  • Corporate Travel Glossary
  • For Travel Managers
  • For Finance Teams
  • For Travelers
  • Careers Hiring
  • User Reviews
  • Integrations
  • Trust Center
  • Help Center
  • Privacy Policy
  • Cookies Policy
  • Modern Slavery Act | Statement
  • Supplier Code of Conduct

Are Online Travel Agencies Safe To Use? 👨🏻‍💻 17 Best Online Travel Agencies For Seamless Journeys: Travel Like A Pro ✈️

Are Online Travel Agencies Safe To Use? Online travel agencies are generally safe to use, but it’s essential to choose reputable and well-established platforms with positive customer reviews.

The rise of online travel agencies (OTAs) has made travel planning and booking extremely easy in today’s world.

By providing passengers from all over the world with a variety of services, offers, and packages, these platforms have changed the travel business.

Online travel agents can help you with your search for flights, hotels, holiday packages, or tours.

🤔 What are online travel agencies?

4. travelocity, 5. skyscanner, 6. lastminute.com, 8. trip.com, 10. booking.com, 11. expedia, 12. tripadvisor, 14. priceline, 15. cheapoair.

  • 🧐 Things To Consider While Making Reservation Through OTA's

⭐ Advantages & Disadvantages of Online Travel Agencies

Q. is it cheaper to book online or through a travel agent, q. do online travel agencies offer better deals than airlines and hotels directly, q. can i trust user-generated reviews on online travel agency platforms, q. do online travel agencies provide customer support, q. are there any hidden fees when booking through online travel agencies.

  • Q. Are the Online Travel Agencies Reliable?

Q. Do Online Travel Agencies offer personalized itineraries?

Q. are online travel agencies more expensive than booking directly, q. can i book international trips through online travel agencies, 😇 conclusion, 🗨️ tell us in the comments as per you which one is the best online travel agencies.

Online Travel Agency (OTA) is the name for a website that sells travel services. It lets customers book flights, hotels, and other trips all from one place. They are like a travel agent in the digital world.

📃 List of 17 Best Online Travel Agencies at Your Fingertips

After a lot of research and considering travelers’ reviews we have shortlisted some of the best online travel companies that are operational nowadays.

  • Travelocity
  • Lastminute.com
  • Booking.com
  • TripAdvisor

VRBO | Best Online Travel Agencies

A US-based internet travel company called VRBO focuses on vacation rentals. Landlords and managers can directly register their houses on VRBO, similar to Airbnb.

When booking through Vrbo, visitors may also get travel insurance. In addition to being a part of one of the largest travel companies in the world, VRBO has a reputation for being a trustworthy lodging option.

Parkos | Best Online Travel Agencies

A website called Parkos.com makes airport parking stress-free. Thanks to the company’s new online platform, potential consumers can now compare various airport parking and facilities, make a reservation, and pay for it in advance of their trip day.

Both locals and visitors have provided overwhelmingly good feedback since Parkos entered the parking sector in 2014.

All technologically aided services revolve around giving automobile owners confidence that their vehicles are safe when they are away from them.

The majority of people may gain more from this comparison, but those who drive pricey high-end cars may find it interesting.

Also Read: 10 Best Places For New Year Celebration

Agoda | Best Online Travel Agencies

Hotel reservations are the focus of Agoda , a multinational online travel firm located in Singapore.

Along with many other comparable OTAs on this list, it is owned by Booking Holdings, the parent company of Booking.com.

The Agoda network, which offers more than a million hotels and vacation rentals, is primarily focused on the Asian economy but has now grown into Europe and the United States.

The company’s marketing strategy is centered on giving customers affordable or reduced housing.

Travelocity | Best Online Travel Agencies

In 1996, Travelocity was established as an online travel agency with several services for customers. It is owned and operated by the international travel service provider The Expedia Group.

You can check for airfare and hotel bundles, choices for a rental vehicle, cruises, and more using Travelocity’s website.

Additionally, you can read travel-related articles, order tickets for well-liked attractions, and communicate your journey arrangements with loved ones.

A well-known company with a big customer base is Travelocity. They provide a huge selection of vacation packages, many of which are aimed at families.

Skyscanner | Best Online Travel Agencies

Skyscanner is a metasearch aggregator that gathers prices for flights, hotels, and rental cars from all online travel agents (OTAs) in one location. Booking flights and hotels with Skyscanner typically results in the most affordable options.

After making your choice, you will be sent to a third-party booking form on the Skyscanner website where you can complete the transaction and reserve your flight.

Skyscanner is used by millions of people to compare rates and options for their travel arrangements. Simply said, it compiles and presents to customers all of the offers from all online travel agencies (OTAs).

Also Read: 15 Best Countries For Solo Travel 

Lastminute.com | Best Online Travel Agencies

City hopping is a popular pastime in Europe because of how close together the cities are. Among the top three booking sites is lastminute.com .

In this OTA, flight bookings are made through an aggregator website, and hotel reservations are made through an OTA, both of which we have seen before.

Finding last-minute discounts on hotels, flights, and all-inclusive holiday packages is the specialty of the website lastminute.com.

If you’re brave enough to play the chicken, Last Minute has the best travel deals. For tourists looking for a dealer who isn’t scared to wait until the last minute, there are a couple of better OTAs. We’re certain to have the flight or hotel bargain you’re looking for.

Airbnb | Best Online Travel Agencies

Members of Airbnb are allowed to advertise their available lodging and accept overnight reservations. However, the business has added hotels and homestays to its list of offerings.

However, Air b nb is extremely particular about the standards it must uphold when it comes to hotels that can be offered on its platform.

The majority of hotels must demonstrate their distinctive design, how the neighborhood affects their rooms, and how guests can access communal areas.

The most economical choice may be an Airbnb vacation rental. Additionally, compared to hotels, you are more likely to locate more beds in the same property on Airbnb.

Many Airbnbs provide sofas or futons to accommodate larger groups. For longer visits, many of these hotels provide kitchens and washing machines, enabling visitors to save money by preparing their meals.

Trip.com | Best Online Travel Agencies

The largest OTA in China, Trip.com , a Chinese firm, created Trip.com, an international OTA. Trip.com’s marketing initiatives are primarily aimed at domestic and international travelers to China.

Contrarily, Trip.com has a partnership with Booking.com that enables it to broaden its global reach.

Today, Trip.com has hundreds of millions of users worldwide. The organization wants to give both domestic and foreign travelers the best travel experiences possible.

Wotif | Best Online Travel Agencies

Wotif also owns LastMinute, a website that offers last-minute discounts on lodging, transportation, and other travel essentials to Australians and New Zealanders.

This local internet travel business mostly caters to travelers from the UK and Europe. On this website, tourists can search for and buy flights, lodging, auto rentals, excursions, and package deals.

Also Read: 11 Best Ways To Become A Travel Enthusiast

Booking.com  | Best Online Travel Agencies

The biggest hotel booking website in the world, Booking.com , also lets you book travel and a rental car. It can be used by travelers to learn about different types of lodging, locations, and offers.

However, making reservations for different types of lodging is where its true power lies. For the typical person, it serves as an all-inclusive travel agency.

Hotels and other accommodation facilities are only billed by Booking.com after a reservation is made.

There isn’t a monthly cost that must be paid. An all-inclusive internet travel firm called Bookin.com provides lodging and travel options all around the world.

Expedia | Best Online Travel Agencies

Online travel agencies (OTAs) are a business model used by many E x pedia Group businesses, notably Expedia, the largest OTA.

The company was founded in 2001 and was based in Bellevue, Washington, in the US.

It is one of the most prosperous travel companies in the world, having localized websites in more than 40 nations.

Expedia has provided access to flights, hotels, and rental cars for more than ten years. They are the largest travel company in the world.

Its marketing plan places a strong emphasis on the value of providing affordable lodging options.

Expedia is an excellent option if you want to pay for your airfare, hotel, and car hire all at once.

TripAdvisor

One of the most well-known travel platforms, TripAdvisor provides a variety of user-generated information in addition to booking services.

Travelers get access to reviews, images, and ratings posted by other travelers, allowing them to plan their trips with greater knowledge.

The website also offers the ability to compare flights and book excursions and other activities, making it a complete online travel agency (OTA).

Kayak

A meta-search engine called Kayak searches the internet for the finest travel offers on several platforms.

It provides full results on a single page by comparing costs for airfare, accommodation, rental cars, and other services.

Users of its “Explore” feature can find new places to go and the most cost-effective times to travel.

Budget-conscious travelers choose Kayak because of its simple UI and time-saving features.

Priceline | Best Online Travel Agencies

The “Name Your Own Price” option on Priceline is known for allowing customers to place bids on hotel rooms and rental vehicles at the prices they like.

Priceline provides regular booking choices like flights, hotels, and rental cars in addition to the bidding system, which may not appeal to everyone.

Travelers who are flexible with their travel plans can take advantage of their Express Deals feature, which offers big reductions on unpublished rates.

CheapOair | Best Online Travel Agencies

Travelers seeking low-cost airline options without sacrificing quality are catered to by CheapOair .

The network appeals to people who are concerned about their spending because it offers exclusive deals and discounts on hotels, flights, and car rentals.

CheapOair makes arranging travel reservations simple with its user-friendly interface and round-the-clock customer service.

Orbitz

Flights, hotels, holiday packages, and activities are just a few of the travel options that Orbitz provides.

Orbitz Rewards, the platform’s loyalty program, enables customers to earn rewards and take advantage of special member advantages.

If customers discover lower rates elsewhere, Orbitz guarantees they will be refunded the difference with its price guarantee promise.

Hotwire | Best Online Travel Agencies

Hotwire is known for providing significantly lower rates for accommodation, travel, and transportation.

Partner hotels can offer lower rates without publicly undercutting their usual pricing because the platform hides the identity of specific hotels until after booking.

For tourists eager to take advantage of this method of surprise booking, Hotwire’s “Hot Rates” provide huge savings.

🧐 Things To Consider While Making Reservation Through OTA’s

When making reservations through an Online Travel Agency (OTA), consider the following:

  • Price and Deals: Compare prices and look for exclusive deals and discounts offered by the OTA.
  • Cancellation Policies: Understand the OTA’s cancellation and refund policies to avoid any inconvenience in case of changes in your plans.
  • User Reviews: Check user reviews and ratings to gauge the reliability and quality of the service.
  • Customer Support: Ensure the OTA provides accessible and responsive customer support for assistance during and after booking.
  • Hidden Fees: Be wary of hidden fees or additional charges that may not be clearly stated upfront.
  • Booking Security: Verify the OTA’s security measures to protect your personal and financial information.
  • Travel Insurance: Consider purchasing travel insurance for added protection against unexpected events.
  • Flexibility: Choose an OTA that offers flexible booking options to accommodate any last-minute changes.
  • Available Services: Confirm that the OTA offers the services you need, such as flights, hotels, car rentals, and activities.
  • User-Friendly Interface: Opt for an OTA with an intuitive and easy-to-navigate website or app for a seamless booking experience.

Advantages of Online Travel Agencies

  • Convenience: Users can book flights, hotels, and other travel arrangements from the comfort of their homes, saving time and effort.
  • Wide Selection: Online travel agencies offer a vast inventory of travel options, providing a variety of choices for different budgets and preferences.
  • Price Comparison: Users can compare prices across multiple airlines, hotels, and car rental companies to find the best deals.
  • User Reviews: Travelers can read reviews and ratings from other users to make informed decisions about their bookings.
  • Exclusive Deals: Many online travel agencies offer exclusive discounts and promotions for their customers.
  • 24/7 Access: Online travel agencies are available round the clock, allowing users to make bookings at any time.

Disadvantages of Online Travel Agencies

  • Hidden Fees : Some online travel agencies may have hidden fees or additional charges that are not disclosed upfront.
  • Lack of Personalized Service: Unlike traditional travel agents, online platforms may lack personalized recommendations and support.
  • Technical Issues: Technical glitches or website outages can cause inconvenience and delay in making bookings.
  • Limited Flexibility: Some online travel agencies have strict cancellation and refund policies, limiting flexibility for travelers.
  • Scams and Fraud: There is a risk of encountering fraudulent websites or services when booking through unknown or unverified platforms.
  • Overwhelming Options: The abundance of choices on online travel agency websites can sometimes lead to decision paralysis for users.

🙋🏻‍♀️ FAQs For Online Travel Agencies

There are a lot of questions that come to our mind while making reservations through online travel agencies some of the commonly asked questions are answered below.

A. Booking online often offers better deals and discounts compared to traditional travel agents.

A. Yes, online travel agencies often negotiate special deals and discounts with airlines and hotels, which can result in more cost-effective options for travelers.

A. While most user-generated reviews are genuine and helpful, it’s essential to consider multiple sources and exercise discernment when making decisions based on reviews.

A. Yes, reputable online travel agencies offer customer support via phone, email, or live chat to assist with booking inquiries and travel-related issues.

A. While some online travel agencies may charge service fees or have specific booking terms, reputable platforms are transparent about any additional costs during the booking process.

Q. Are the Online Travel Agencies Reliable ?

A. Absolutely! Online Travel Agencies are reputable and reliable. They work with established partners and have a track record of excellent customer service.

A. Yes, they do! Online Travel Agencies take your preferences and interests into account to craft personalized itineraries tailored to your needs.

A. Not necessarily. Online Travel Agencies often secure exclusive deals and discounts, making them competitive with direct bookings.

A. Yes, you can! Best Online Travel Agencies offer a wide range of international travel options and guide visa requirements.

In conclusion, online travel companies have completely changed how we organize and book our journeys.

These OTAs have evolved into crucial tools for modern travelers thanks to their user-friendly interfaces, vast inventory, and affordable prices.

The top online travel agencies included in this article can assist you in organizing an enjoyable trip, regardless of whether you are an experienced traveler or preparing for your first excursion.

Also, don’t forget to book your personalized holiday package with  Fiery Trippers . Let us make your vacation a romantic as well as a dreamy getaway.

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He is a dedicated travel writer with a wealth of 10 Years + experience that enriches his narratives. He holds a degree in Hospitality and Hotel Administration from IHM Dehradun, which he couples with hands-on expertise in the field. Drawing from his diverse experiences, Rahul's writings offer readers a captivating glimpse into the world of travel. Embark on a journey of exploration and inspiration with Rahul as your guide. Read More

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The Complete Guide to Booking Travel Online

What is an online travel agency, and what are the best sites and apps to use to search for hotels and flights we break it all down for you..

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The Complete Guide to Booking Travel Online

There’s a lot to navigate when researching and booking travel online.

Photo by Rawpixel.com/Shutterstock

My first travel adventure was to Venezuela. I booked the ticket with a travel agent over a pay phone. The agent searched a dozen flight itineraries over a few days, all so I could save $15.

Times have changed. Today, flight searches start online , often on your mobile device. Passengers book either directly with the airline or hotel or with online travel agencies. Rarely do we get on the phone. In fact, American Airlines and United Airlines charge $25 to make a domestic flight booking by phone. And pay phones hardly exist anymore.

So, what is the best way to book online? Here is our complete guide to online travel agencies, search tools, and the variety of booking options available on both mobile devices and desktops.

What is an OTA?

An online travel agency, or OTA, is a website or mobile app that allows users to search for and book travel services such as flights, hotels, car rentals, cruises, and activities. The booking is made directly with the online travel agency but confirmed by the service provider, such as an airline or a hotel. As a customer, your relationship is with the OTA.

What are the main OTAs?

Many online travel agencies nowadays are owned by two main companies: Expedia and Priceline. The Expedia Group is the largest online travel agency in the United States with 70 percent market share, according to travel data firm Phocuswright. Expedia Group operates Expedia.com , Orbitz, Hotels.com , Trivago, CheapTickets , Hotwire , Vrbo , and Travelocity .

Priceline is a major competitor to Expedia, with global revenues larger than the Expedia Group. The company owns Priceline.com, Booking.com, Cheapflights, Momondo, and Kayak—the latter two being metasearch engines (more on that below).

There are also independent newcomers such as Hopper (a mobile-only booking tool) and Kiwi.com (which allows you to book flights on air carriers that don’t normally have a commercial relationship).

Are OTA fares lower than booking directly?

Generally, no. The fares that are displayed by an OTA will be similar if not slightly more expensive when compared to an airline’s website. They’re usually only a few dollars higher or lower. The OTAs charge a booking fee to the airlines, and often that fee is passed directly to consumers. For example, Lufthansa tacks on an additional $18 to any booking made through an OTA for Lufthansa flights. The same flights are exactly $18 cheaper on the airline’s website.

Where you can score a good travel deal through an OTA is when booking a last-minute hotel and flight package. Many OTAs have cut agreements with airlines allowing last-minute travelers to access lower rates than are typically available when passengers book a flight alone.

Are all airlines available to be booked through OTAs?

No. Many OTAs do not display flights from some of the low-fare leaders. For example, Southwest and Allegiant flights are not available through OTAs; the same goes for Ryanair in Europe. And, earlier this year United Airlines threatened to pull out of Expedia altogether, only recently signing a multi-year agreement to stay in. The airlines would rather not lose any margin to online travel agencies in an already low-margin industry and would rather maintain a direct relationship with the customer.

Are smaller OTAs safe to use?

Expedia and Priceline are the two largest players in the online booking space, but there are dozens of independent OTAs, such as CheapOAir, OneTravel, JustFly, and SmartFares. Confusingly, you might actually stumble on ads for these OTAs while using Expedia or Priceline sites. That’s because the larger OTAs earn revenue through advertising, sending passengers to smaller OTAs and charging those OTAs for the favor.

Buyer beware: some of these lesser-known OTAs are masters at hidden fees. For example, a flight search on JetBlue allows for free seat selection in many instances. If you perform the same search on FlightNetwork, an independent OTA, and select a seat, you will be charged an additional $25—despite the fact that JetBlue doesn’t charge a seat selection fee if you book directly.

What if you need to change your itinerary?

Itinerary changes are often a pain. If your plans change, it won’t matter whether you’ve booked directly with an airline or with an OTA—you’re going to pay fees for the privilege, if you can even change your ticket at all.

For example, CheapTickets.com, which is part of the Expedia Group, charges $25 to change or cancel a ticket if that change is requested after 24 hours of making the booking—it is free if you do so within 24 hours of booking. However, the fees go up from there. JustFly, an independent OTA, charges a $75 fee for changes to domestic flights in addition to airline change fees, plus the difference in fare, for tickets that can be changed. For an international trip, the fee rises to $200. That means to change an international flight with Delta (which charges a $100 change fee) booked through JustFly, you’ll be assessed $300 in fees, plus the difference in fare. At that rate, you may as well book a new flight. FlightNetwork indicates in its terms of service that changes may incur a change fee but doesn’t specify what those fees are. That hardly makes the few dollars you saved by booking with the OTA in the first place worth it.

What is an OTA price match policy?

To assure travelers that they are getting the lowest fare possible, many OTAs have a price match policy. The rules vary and so do the benefits.

For example, if you book with Orbitz and find a less expensive flight, car rental, or activity on any U.S.-based website within 24 hours of your booking, Orbitz will refund you the difference you paid. And it works: I have personally found a flight in the same class, on the same airline, for the same origin and destination cities, and requested Orbitz to refund the difference of around $35. Within a few weeks, I received a check in the mail. A similar program applies for CheapOAir, but there’s a catch—the price difference must be found on a major OTA such as Expedia or Travelocity.

Expedia has a particularly good price match policy, but you have to pay extra for it at the time of booking. Expedia offers the price match option as an add-on that costs between $5 and $30 when you book. With the price match applied, if the airfare on Expedia drops between 120 days of the flight and up to six hours before the flight, Expedia will automatically refund you the difference in fare. Unfortunately, fares generally do not drop substantially as the travel date approaches, so while this might give you peace of mind, it’s probably not worth the expense.

How do Google Flights and other travel metasearch engines work?

Frequent fliers are likely familiar with websites such as Google Flights, Kayak, Momondo, or Skyscanner. On these websites, passengers search on the site but are redirected to the service provider to complete the booking, such as an airline, rental car company, or hotel.

Metasearch started with a product called ITA Matrix, which is a tool for searching airfares online but not for actually booking online. ITA Matrix allows for multi-city searching, such as setting two different departure or arrival airports, and for offering a calendar view of fares for easier comparison. That company was acquired by Google in 2011, and savvy travelers swear by it to help find the least expensive fares online. Most consumers are more familiar with Google Flights, which has gained traction more recently not least because it has the benefit of being displayed first in search results on Google.

Metasearch engines receive distribution fees from the airlines for sending traffic to the supplier websites. There are no additional hidden fees for using a metasearch engine because you’re booking directly with the airline or hotel.

A major benefit of the metasearch engines is their price tracking tool, which lets users know whether the displayed fares are low, average, or high for the flight, allowing travelers to make a more informed decision on whether to book a flight or not . Google Flights and Kayak, for instance, both have price tracking tools.

Why not just book directly?

The airlines would definitely much rather you book directly with them. Over the past five years, they have gotten much better at marketing and selling their product directly to consumers online and through mobile sites and apps. But in the past, they weren’t so good at it. In fact, Delta, Northwest, United, American, and Continental got together to invest $145 million to launch Orbitz in 1999 to counter the threat from Expedia. Now Orbitz is owned by Expedia.

The airlines also try to encourage customers to book directly so that they can maintain a closer relationship with them. It allows carriers to connect bookings with loyalty programs and create special offers and discounts catered to individual passengers.

There is another benefit to booking directly. The U.S. Department of Transportation requires carriers to hold a reservation at the quoted fare for 24 hours without payment or allow a reservation to be cancelled within 24 hours without penalty, so long as the booking is made at least seven days before travel. The law applies, however, only to U.S. and foreign air carriers that have websites marketed to U.S. consumers. This means that, in theory, an online travel agency does not have to offer such a policy, although most OTAs do.

What are the options for booking on your mobile device?

Airlines and the major OTAs all have apps to help you book and manage your trip on your mobile device, but their functionality is lacking compared to these websites’ desktop editions. For example, Expedia’s app doesn’t allow you to view flights on a month-view calendar. Kayak has an app with more bells and whistles and a better user interface, including a month-view calendar with color-coded pricing. It also has a handy “augmented reality” function to help you see if your carry-on bag will fit in the overhead bin (a feature originally developed by KLM). Point your phone’s camera at the luggage, and it’ll give you the dimensions.

While apps are improving and gaining in popularity, you still might find it easier to locate the best deals on flights and hotels by using your desktop, where you can have multiple tabs open and have all the available search tools at your disposal. Apps are fine for booking directly with an airline once you know which flights you want to book.

If you’re determined to use your mobile device, you may want to look into Hopper. Hopper is a mobile-first flight booking tool that has a solid price prediction tool. You can research travel options and book directly on the app. Another benefit of Hopper: Of its team of 300 employees, nearly half are dedicated to customer support and are based in Canada versus some OTAs and airlines that outsource much of their customer service further afield.

The bottom line?

Like many travelers, I enjoy a flight deal as much as the next person, but I also don’t like any added hassle. I typically start my travel searches using the ITA Matrix or Google Flights to get a general sense of the fares. It helps to know what is a good deal and what is expensive for a particular route. I do my research, typically on a desktop computer. When I’m ready to book, I’ll book directly with the airline. I’ve found that customer service is better when booking directly with the service provider. But I’ve also saved money by using OTAs and have booked with them, too. Whichever way you choose to book, you can be safe in the knowledge that finding and purchasing travel online is a lot easier today than searching for a deal with a travel agent on a pay phone.

>> Next: How to Get the Best Last-Minute Travel Deals

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Based on Cloudbeds’ data gathered from thousands of customer properties between 2021 (the benchmark used in our last report) and 2023, we’ve seen a remarkable pace of recovery for OTAs. While top OTAs like Booking.com, Expedia, and Airbnb have held onto their spots as the highest-revenue generating booking platforms, we saw China’s Trip.com rise two spots, indicating the return of Asian travelers to the market. Here are the highest revenue-generating OTAs of 2023.

Highest revenue-generating OTAs

1. booking.com.

Booking.com is one of the largest and most popular travel websites in the world, with over 1.5 million nights booked every day. Its website and mobile apps are accessible in 43 languages and feature over 50 million verified guest reviews of properties in 200+ countries. Its parent company, Booking Holdings, includes OTA brands and metasearch engines such as Priceline.com, KAYAK, Agoda, Rentalcars.com, OpenTable and more.

Expedia.com is the flagship brand of Expedia Group, which includes 200 travel booking websites, including Hotwire, Orbitz, Trivago, and Travelocity, serving 75 countries in 35 languages with over 600 million monthly visits. The website includes searches for all types of accommodations, as well as booking flights, car rentals, cruises, and vacation packages. By activating the Expedia connection, properties will broadcast their inventory on Hotels.com, Wotif, and many other channels.

Airbnb is known for providing access to unique accommodations around the world, with the vast majority of properties located outside of main hotel districts. While the company continues to expand into hotel room inventory following its acquisition of HotelTonight (known for booking last-minute lodging), its community expects a certain type of experience. Namely, something that is less cookie-cutter and more oriented to the local vibe.

4. Hostelworld

HostelWorld is a leading OTA for hostel-focused accommodations worldwide, with 12+ million guest reviews. Travelers can also book hotels, B&Bs, and other budget accommodation types. Hostelworld aims to be a leader in social travel via its online booking options and mobile app, addressing the needs of guests who want to make connections with others as they experience the world around them. Their app and website operate in 20 different languages.

Agoda was founded in 1998 and later acquired by the Priceline Group (now called Booking Holdings) in 2007. Agoda’s website is available in 38 languages and focuses on listing all types of properties. It’s currently one of the leading online travel booking sites for the Asian market but is pushing into the US, India, and European markets.

6. Trip.com

Trip.com is China’s leading provider of travel services including reservations for accommodation, transportation, tours, and corporate travel. Founded in 1999, the company owns and operates several other OTAs and aggregators, including Trip.com, Skyscanner, Qunar, and Ctrip. 

7. Hotelbeds

By connecting to Hotelbeds, you can gain unrivaled exposure to the travel industry’s largest network of B2B buyers, including more than 71,000 tour operators, travel agents, airlines, and loyalty and point perks, which can be great for business travel. 

With over 2 million bookable vacation rentals, Vrbo caters to a diverse range of needs and preferences, offering everything from cozy, intimate cabins for romantic getaways to spacious, well-appointed villas suitable for large family reunions or group vacations.

9. Traveloka

Based in Indonesia, Traveloka is one of Asia’s largest online travel agents. Traveloka lists hundreds of thousands of properties across Southeast Asia, Australia, and around the globe. The company also provides lifestyle products and services, such as tickets to attractions, activities, car rentals, and restaurant vouchers.

10. Despegar/Decolar

Despegar/Decolar is a leading online travel company in Latin America, with Despegar functioning as the global brand and Decolar representing the brand in the Brazilian market. Their marketplace operates across 20 markets and offers a broad suite of travel products in the region, including airfare, hotel bookings, travel packages, and other travel products to a large customer base.

Highest revenue-generating OTAs by country

Based on Cloudbeds data, we’ve highlighted the OTAs that are generating the most revenue for our customers in North America, South America, Europe, and Asia.

Hostelworld has moved up on the list across multiple countries, demonstrating that demand for hostels (jumping 5 spots in Thailand and the Philippines), shared accommodations, and experiences are back. In addition, we can see the return of Asian travelers as Agoda and Trip.com rise in North America and make their first appearance on Latin American lists. 

Top 10 OTAs in the U.S

  • Booking.com
  • Hostelworld 
  • Agoda 
  • HotelTonight 
  • Hotelbeds 

Top 10 OTAs in Canada 

  • Booking.com 
  • Expedia 
  • Dorms.com 
  • Mrs & Mrs Smith
  • Tripadvisor

Top 10 OTAs in Mexico

  • Hostelworld
  • Despegar/Decolar 
  • PriceTravel
  • Mr & Mrs. Smith

Top 10 OTAs in Spain

  • Keytel 
  • Mr & Mrs Smith

Top 10 OTAs in other countries 

Learn more about the top revenue-generating OTAs around the world in our Big Book of OTAs, including:

  • Philippines

Highest niche revenue-generating OTAs

What are niche otas.

Niche OTAs are online travel agencies catering to specific audiences and travel needs. Many niches exist today, including OTAs for skiers, campers or glampers, adventure travelers, luxury travelers, and more.

Niche platforms can be the best online travel agencies as they are built to target more specific guest segments. Once you identify what guest segments make sense for your property, you can look into local partnerships to expand your offerings to provide a more tailored experience that complements your guests’ travel plans. For example, if you have a property close to the beach, you can find local surf instructors to partner with and offer lessons through your booking engine to attract surfers. When the guests check in, you can show them where the best surf is in town to improve the guest experience.

After a guest’s first trip is booked through a niche OTA, the guest will likely forego OTAs for their next trip in favor of booking directly on the hotel website. Niche OTAs are an essential part of any property’s online distribution strategy as they build loyalty and encourage direct bookings, helping hotels make money.

In the niche OTA market, many new channels have emerged over the past few years, especially surf & sport OTAs and luxury OTAs.

Highlighted niche OTAs surf & sports 

The global surfing tourism market is predicted to grow at a compound annual growth rate of 6%, from 9.5 billion USD in 2022 to 17.1 billion USD by 2032. Travelers are increasingly looking for unique experiences, many tailored to specific activities like surfing, and seek out properties that cater to their needs. Today, the top revenue-generating Surf & Sport OTAs include:

Thermal offers a handpicked collection of the best surf trips in the world, with a focus on amazing guides who create one-of-a-kind, authentic experiences.

Good Story has an inventory of surf hotels and internationally recognized surf schools and camps for both novice and experienced surfers. 

Surf Holidays provides unique places to stay with quality local surf instruction to deliver the surf holiday of a lifetime on some of the best breaks in the world. 

Luex Surf & Snow Travel connects travelers with operators/ suppliers of once-in-a-lifetime sports travel experiences and products.

KiteSurfHolidays.com specializes in kitesurfing holidays, including accommodations and kitesurfing schools.

Highlighted niche OTAs luxury

In May 2023, Deloitte reported that the luxury travel industry had rebounded to pre-pandemic levels and is currently thriving, with a global market value of 1.2 trillion USD. Bookings at five-star hotels rose 19% over the first three quarters of 2021, and luxury travelers are more keen than ever to experience “Instagram-worthy” experiences in unique and remote locations. 

The following OTAs cater to travelers looking for luxury accommodations:

Mr & Mrs Smith includes a collection of carefully curated hotels that are first anonymously evaluated and visited by staff. This exclusive OTA works on an invitation-only basis. 

Prestigia is made up of hand-selected quality and unique hotels from all over the world. This OTA offers the best price guarantees, promotions, and exclusive offers. 

icastelli.net luxurious, historical, and unique high-level hotels are the property types found on this OTA. Collections include exclusive boutique hotels, golf hotels, spa hotels, and more.

i-escape provides unforgettable travel experiences, including eco-retreats, safari lodges, and boutique hotels. Also included is an award-winning booking system with a direct dialogue between guests and property and free advice from travel consultants. 

Tablet Hotels the official hotel selection of the MICHELIN Guide. This OTA showcases hotels that provide meaningful experiences to guests, regardless of budget. 

Spotlight – LGBTQIA+ OTAS

The global LGBTQIA+ travel market is valued at over $568.5 billion USD annually . While many countries have become increasingly welcoming to the queer community, discrimination is still prevalent today. A Booking.com study revealed that 58% of LGBTQ+ travelers face discrimination while traveling, and 41% canceled a trip within the past year after seeing their destination wasn’t LGBTQ+ friendly. 

 OTAs like ebab have emerged to offer safe and friendly accommodations to the LGBTQIA+ community.

Top OTAs by property type

Our data shows that while the top global OTAs dominate across almost all property types, some OTAs offer more opportunities for specific property types.

Channels such as Hostelworld have traditionally been popular for searching for hostels, while channels such as Vrbo and Airbnb have catered to vacation rentals. However, we’ve seen that our hotel customers are increasingly adopting Airbnb as part of their channel mix. Airbnb welcomes hotels that have a unique, independent environment and style.

Download our Big Book of OTAs to see the list of the five most popular channel connections by property type, including:

  • Most popular channel connections for Hotels & Boutiques
  • Most popular channel connections for Hostels
  • Most popular channel connections for Vacation Rentals
  • Most popular channel connections for Bed & Breakfasts

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The Pros and Cons of Booking Through Online Travel Agencies

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You’re likely already familiar with online travel agencies, even if you don’t travel often. These companies — such as Priceline , Expedia and Orbitz — act as intermediaries between you and a travel provider.

Booking your travel through an OTA can be a good idea in some circumstances, but you’ll want to be wary of its pitfalls. Let’s take a look at the pros and cons of online travel agencies, so you’ll know what to use to book your next vacation.

Pros of booking through online travel agencies

There are certainly advantages booking through online travel agencies, though you’ll find different experiences whether you’re using public OTAs — such as Kayak — or private ones like those offered by your card issuer, such as the Chase's travel portal .

✅ It may be cheaper

When searching for flights online, you may see different prices for the same routes that vary across websites. Although it may be a result of fare type — for example, some search results may not clarify that a fare is basic economy rather than main cabin or economy — other times, the difference comes down to competition for your business.

Online travel services will often offer slightly lower prices on flights in an effort to entice you as a customer. This is true for both hotels and airlines.

» Learn more: Best credit cards for online travel-booking websites

✅ It can earn you more rewards

Have you ever heard of shopping portals ? By logging into a shopping portal, you can earn rewards for purchases made with many online merchants. Some hotel chains, such as Hilton , Marriott and IHG , can be accessed through shopping portals while still booking directly on the hotel website. In this way, you can earn rewards with the hotel directly as well as with the shopping portal.

The same isn’t true for shopping portals and most airline sites. However, many public online travel agencies are accessible through shopping portals, which can then earn you rewards for airfare bookings. By opting to book in this way, you’ll be able to earn points or cash-back rewards through the shopping portal that you’d otherwise miss.

Some card issuers will also reward you heavily when using their online travel services. Clear examples of this can be seen with Capital One and Chase. With the Capital One Venture X Rewards Credit Card , for example, you’ll get 10 miles per dollar spent on hotels and rental cars booked through Capital One Travel .

The Chase Sapphire Reserve® is similar. With this card, you can get 10 Ultimate Rewards® points per dollar spent on hotels and rental cars booked through Chase's portal.

While these numbers are high, it’s important to remember that there are trade-offs when booking through an OTA rather than directly with a hotel or airline. We’ll get into that a little later.

Online travel agencies offered by your card issuer may not feature the same prices as booking directly; you’ll want to compare these before committing to a purchase.

Some card issuers will go so far as to give your points more value when redeeming through their online travel agencies.

This is true with the Chase Sapphire Preferred® Card . When redeeming points on Chase's travel portal, you’ll get 1.25 cents in value per point rather than 1 cent elsewhere.

» Learn more: How much are your airline miles and hotel points worth this year?

Cons of booking through online travel agencies

There are several downsides when it comes to using online travel services for booking travel. It mainly comes down to the fact that travel providers prefer that you book directly with them — and offer more perks to woo your business.

❌ It can be harder to change a booking

Ever needed to change a flight after it's booked? No matter the reason, attempting to alter or otherwise cancel a flight can be a hassle — especially if you’ve booked through a third party.

Generally speaking, rather than offering you direct assistance, both hotels and airlines will recommend you contact the online travel agency you’ve booked with in order to make any changes.

While you may be able to make changes or get refunds with the travel agency, airlines and hotels can — and will — offer much more flexibility when you’ve booked with them directly. You may also be subject to additional fees charged by the online travel agency, which can erase any savings you’ve received.

❌ You may not receive elite benefits

This is the real kicker for anyone wanting elite status. Although airlines will almost always recognize your elite status and allow you to earn miles even for bookings made through an online travel agency, hotels and rental car companies will not.

This is especially important for hotel chains. Earning elite status with hotels generally relies on elite night credits. Although these can be earned in a variety of ways — including having complimentary status by holding certain credit cards — the main method of acquiring elite night credits is by spending nights in hotels. Rooms booked through an online travel agency do not count toward elite status as elite night credits.

Additionally, you will not receive any of the benefits of your existing elite status if your booking is through a third party. This can mean the loss of perks such as room upgrades, complimentary breakfast and even free Wi-Fi.

» Learn more: The best airline and hotel rewards loyalty programs this year

❌ It may be more expensive

Did you know that many hotel chains have best price guarantees? Hyatt, Hilton, Marriott and IHG all have a guarantee that’ll give you either points or a discount if you find a better rate elsewhere.

These guarantees are generous; Hilton, for example, will match the rate and then discount it by a further 25%.

Although you’ll need to file claims for these guarantees and they face limitations — such as a 24-hour window from when you made the booking — you can save a lot of money on your stay if your request is approved.

Online travel agencies can be hit or miss

There are two sides to every coin and this is no different, as there are several benefits and limitations of online travel services. Depending on your needs and loyalty program status, you’ll want to choose whether to book directly with a travel provider or rely on OTAs to do the job for you.

Booking travel through credit card portals from issuers like Chase and Capital One can earn you big rewards. But if you anticipate altering your travel plans or aim to earn elite status instead, booking directly is the way to go.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are some of the best travel credit cards of 2024 :

Flexibility, point transfers and a large bonus: Chase Sapphire Preferred® Card

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Fora Advisors (a.k.a. travel advisors / agents) work with clients to understand their travel needs and handle all the travel arrangements, from booking a hotel for a long weekend to planning a honeymoon to securing a room block for a corporate conference.

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Working with a travel agent helps you level up your travel experience. A travel agent handles all the logistics — on-the-ground transfers, hotel and tour bookings, itinerary planning — so you can get the most out of your trip, without any of the stress. 

Plus, our Fora travel agents have insider access to over 5,000 preferred partnerships, meaning you get complimentary perks, priority upgrades and so much more at thousands of locations around the globe. We put serious time and airline mileage into visiting these properties in person so we can give you the up-to-date intel on your destination. We also maintain close relationships with hotel management so you’re treated like the VIP you are from the moment you arrive.

In other words, working with a travel agent unlocks a secret travel world you need to be a part of. But don’t just take our word for it… we have tons of 5-star reviews from happy clients.

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What types of travel can I book with Fora?

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Do Fora Advisors count as Disney travel agents? What about cruise travel agents?

Absolutely. We provide comprehensive training on just about everything in the travel industry, so our advisors are well equipped to curate any client’s dream trip. (Read more about the benefits of booking with a cruise travel agent .)

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Of course! The more the merrier. Whether you’re organizing a family reunion, honeymoon , bachelorette party or company-wide retreat, we’re happy to help. Just get in touch with your Fora Advisor to begin the process.

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If you’ve never worked with a travel advisor before, get our guide on what to expect when booking with a travel agent .

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We love to hear it! We have a guide on how to become a travel agent . Then, when you’re interested in transforming your passion for travel into a meaningful career, apply to become a Fora Advisor today . 

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DfT surveys on international travel during COVID-19: Wave 11 (8 to 10 March 2023)

Updated 26 September 2024

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© Crown copyright 2024

This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected] .

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This publication is available at https://www.gov.uk/government/publications/international-travel-public-attitudes-during-covid-19/dft-surveys-on-international-travel-during-covid-19-wave-11-8-to-10-march-2023

The Global Travel Taskforce ( GTT ) set out recommendations for progressing a risk-based reopening of international travel. Central to the framework enabling the safe reopening of international travel over the summer of 2021 was the introduction of a ‘traffic-light’ system. As part of this traffic light system, passengers were subject to testing and isolation travel requirements. To gain a better understanding of passengers’ future travel attitudes at that point in time, and how requirements such as testing and isolation may influence those attitudes, the Department for Transport ( DfT ) commissioned Ipsos to conduct public attitude research. 

The aim of this project was to support ongoing work on COVID-19 and maximising the department’s contribution in promoting recovery in international travel. Specifically, the project contributes to building an evidence base to understand how COVID-19 affects public attitudes towards future international travel.  

This research was designed to be a snapshot of people’s attitudes at the time of completing the survey, reflecting people’s views on major public announcements or policy changes to international travel. Questions demonstrate people’s best estimate for their future intentions at the time they were surveyed.  

During the time of fieldwork (8 to 10 March 2023) all UK border travel restrictions had been removed. This removal took force from 18 March 2022. However, some other countries had inbound travel requirements, such as requiring proof of vaccination or needing a test to enter.

Methodology

The survey was commissioned by DfT and was conducted by Ipsos using their online panel. Quotas were set to secure a nationally representative sample of 2,251 UK adults aged between 16 and 75. Data was weighted to the known UK population profile. This wave of research was undertaken from 8 to 10 March 2023. During the time of fieldwork, all UK border travel restrictions had been removed. This removal took force from 18 March 2022. However, some other countries had inbound travel requirements, such as requiring proof of vaccination or needing a test to enter. 

The ethical implications to this project were minimal as it did not collect, share or analyse sensitive personal information. Additionally, participants were able to give fully informed consent and were able to withdraw at any time. Data protection GDPR considerations were met by ensuring the project did not collect any special category or personally identifiable data for all waves. 

Please be aware of the following caveats when reviewing this document:

There are many uncertainties associated with international travel, so questions demonstrate people’s best estimate of their future intentions at the time they were surveyed. However, as the domestic and global context changes, there may be changes in people’s responses. Findings presented here represents a snapshot of attitudes at the time of completing the survey.  

Percentages may not sum to 100% due to selecting multiple responses or due to rounding of percentages in single code responses.  

Some questions were asked to all participants, and some were asked to a filtered sample. Please keep this in mind when citing figures from this document. To reflect this, percentages and sample sizes for each question are given below tables or followed in brackets after statements.

Summary of Wave 11 findings

Wave 11 had a sample of 2,251 UK adults aged 16 to 75. Fieldwork was conducted between 8 and 10 March 2023:

approximately 1 in 5 (19%) of UK adults surveyed said they plan to travel outside of the UK for leisure in the next 3 months, while a little under a fifth (19%) of UK adults surveyed stated they do not plan to travel abroad for leisure within the next 12 months (n=2,251)

around half (41%) of UK adults surveyed (n=2,251) stated they were likely to travel abroad for a holiday before the end of May 2023 

the most common reason for not planning to travel abroad for leisure (n=1,399) before the end of May 2023 was financial concerns (37% of respondents)

over half (51%) of UK adults surveyed (n=2,251) were concerned over their personal financial situation, similarly over half (53%) said that due to their concerns around the cost of living, they would spend less on holidays abroad this year

of those who responded that they would save money by spending less on holidays this year (n=1,161), the most common way of saving money was to reduce the number of overseas holidays (28% of respondents)

the most common factor cited as important in deciding on a holiday (n=2,251) was the overall cost of the holiday (82%)

the method of travel considered expensive by the most respondents (n=2,251) was cruise (39%) while the method considered cheap by the most respondents was ferry (22%)

Full research findings

Previous travel abroad activity.

All respondents (n=2,251) were asked about their travel habits in 2019 and 2022.

Thinking back to the whole of 2019, did you travel for these reasons, or not?

Just under two-thirds (62%) of UK adults travelled abroad for leisure or to visit friends and family in 2019, with one quarter (25%) travelling abroad for business and around one-third (35%) not travelling abroad in 2019.

Thinking back to the whole of 2019, did you travel abroad for these reasons, or not?

Of those who travelled abroad for leisure or to visit friends or relatives in 2019 (n=1,405), 87% travelled by plane, with 19% travelling by ferry, 35% by train and 8% by cruise.

Thinking back to the whole of 2022, did you travel abroad for these reasons, or not?

Approximately half (53%) of UK adults travelled abroad for leisure or to visit friends and family in 2022, with around 1 in 5 (19%) travelling abroad for business and just under half (46%) not travelling abroad in 2022.

Of those who travelled abroad for leisure or to visit friends or relatives in 2022 (n=1,180), 84% travelled by plane, with 22% travelling by ferry, 22% by train and 8% by cruise.

International leisure travel plans

All respondents (n=2,251) were asked about their future international leisure travel plans.

Which of these best reflects your current plans to travel for leisure outside the UK ?

Base: All respondents n=2,251: Travelled abroad for leisure or to visit friends or relatives in 2022, n=1,194. Travelled abroad for leisure or to visit friends or relatives in 2019, n=1,412. Respondents were able to select multiple answers, so answers do not sum to 100%. Fieldwork: 8 March to 10 March 2023. 

Around 1 in 5 (19%) of UK adults surveyed said they plan to travel outside of the UK for leisure by the end of May 2023.  

A little under a fifth (19%) of UK adults surveyed stated they do not plan to travel abroad for leisure within the next 12 months. This was lower amongst those who travelled abroad for leisure in 2022 and 2019, where less than 1 in 10 (6% and 8% respectively) stated they do not plan to travel abroad for leisure within the next 12 months.

Travel likelihood

Respondents were asked about their likelihood to travel outside of the UK . Respondents were told that while there were no COVID-19 related requirements for entering the UK , other countries may have different requirements.

How likely or unlikely do you think you would be to travel outside the UK between now and the end of May 2023 for a holiday, short trip or city break?

Base: All respondents n=2,251: Travelled abroad for leisure or to visit friends or relatives in 2022 n=1,194. Fieldwork: 8 March to 10 March 2023.

Under half (41%) of UK adults surveyed said they would be likely to travel abroad for a holiday before the end of May 2023. This is lower than the 6 in 10 (60%) of those who had travelled abroad for leisure in 2022 who said they were likely to.  

Half (50%) of UK adults surveyed said they would be unlikely to travel abroad for a holiday before the end of May 2023. This is more than the 38% of those who had travelled abroad for leisure in 2022 who said they were unlikely to travel outside of the UK over this period.

You said you are unlikely to travel outside of the UK to go for a holiday, short trip or city break or to visit friends or relatives outside the UK between now and the end of May 2023. Which, if any, of these are your reasons for this?

Base: All respondents unlikely to travel abroad for leisure or to visit friends or relatives before the end of May 2023 n=1,399. Respondents who are unlikely to travel abroad by the end of May but did travel in 2022 n=663. Respondents were able to select multiple answers, so answers do not sum to 100%. Fieldwork: 8 March to 10 March.

The most common reason for not planning to travel outside of the UK for leisure before the end of May 2023 was financial concerns (37%). The next most common answer was that they wouldn’t normally travel abroad during the time period, which around a third of respondents reported (30%). The other top reasons included prioritising UK leisure trips (16%), concerns about getting ill abroad (7%), concern about strike action at UK airports (6%) and concern about strike action affecting travel to UK airports (6%).  

Amongst those who travelled abroad in 2022 for leisure, the most commonly cited reason for not planning to travel for leisure outside of the UK before the end of May 2023 was that they wouldn’t normally travel abroad during the time period (31%) and financial concerns (30%).

Travel intent before the end of May 2023

Respondents were told that while there were no COVID-19 related requirements for entering the UK , other countries may have different requirements.

When it comes to travelling for leisure outside of the UK - for example, on holiday, or a short trip such as a city-break, or to see family/friends - during the period between now and the end of May 2023, which statements apply to you?

Base: All respondents n=2,251: Those who travelled abroad for leisure or to visit friends or relatives 2022 n=1,194. Participants could select more than one answer, so percentages do not sum to 100%. Fieldwork: 8 March to 10 March 2023.

When asked about their plans for leisure travel abroad before the end of May 2024, under half (43%) of UK adults surveyed stated that they were not planning to travel abroad for leisure at all during this period. The next most common response was that they had not booked or researched but were planning on doing so in the future (19%). Smaller proportions reported that they already had a booking for travel (14%), researched travel or accommodation and intended to book (13%), and already had a booking for accommodation (11%).  

Compared with all UK adults, fewer (30%) of those who had travelled abroad for leisure or visiting friends or relatives in 2022 reported that they were not planning to travel abroad for leisure before the end of May 2023. The most common response (30%) was also that they were not planning to travel abroad for leisure at all during that period but there was a higher proportion of those who had a booking for travel (24%).

You said you are very or fairly likely to travel outside the UK between now and the end of May 2023, for leisure purposes. Which mode(s) do you plan to use to travel abroad?

Respondents who stated they were very likely to travel outside of the UK before the end of May 2023 for leisure purposes or visiting friends and family (n=1,086) were asked about what mode of travel they would use to get to their destination. Respondents were asked about the booking that was due to take place first if they had multiple bookings. 

Around two thirds (64%) of those who were very or fairly likely to travel before the end of May 2023 (n=1,086) were planning to travel by plane. Around 3 in 10 (29%) were planning to travel by train, with smaller amounts planning on travelling by ferry (17%) and cruise (6%). There was also a small group (10%) who did not know what mode they would travel by.

You mentioned you had a booking for travel outside the UK between now and the end of May 2023 for leisure purposes. Please indicate what you intend to do with this booking.

Of the UK adults surveyed who stated they had a booking for travel outside of the UK before the end of May 2023 for leisure purposes (n=340), over 4 in 5 (87%) stated that they planned to go ahead with their booking. Nearly 1 in 10 (7%) said that they planned to change the duration of their booking. A small proportion planned to reschedule their booking for after May 2023 (3%) or did not know what they were going to do with their booking (2%).

Still thinking about the booking to travel abroad for leisure, between now and the end of May 2023, have you booked a flexible ticket for this trip, or not – which of these apply?

Out of the respondents who had booked travel for a known mode of transport (n=340), approximately 1 in 5 (21%) had chosen a flexible ticket, while roughly 4 in 10 (42%) had chosen not to book a flexible ticket. Of the remainder, nearly 3 in 10 quarter (31%) said that the option of a flexible ticket was not available to them, while a smaller amount stated that they didn’t know (4%e) or not applicable as their travel was not yet booked (2%).

Attitudes to travel abroad

Respondents were asked about how strongly they agreed or disagreed with different statements relating to travel abroad, any financial concerns.

To what extent do you agree or disagree with these statements about travelling abroad?

All respondents.

Base: All respondents n=2,251. Responses may not sum to 100% due to rounding. Fieldwork 8 March to 10 March 2023.

Those who had responded that they travelled abroad for leisure in 2022

Base: Respondents who travelled abroad for leisure or to visit friends or relatives in 2022 n=1,194. Responses may not sum to 100% due to rounding. Fieldwork 8 March to 10 March 2023.

You mentioned that you will spend less on holiday abroad this year. Which, if any, of the following ways are you considering to reduce the cost of holidaying abroad?

Base: All respondents who will spend less on holidays abroad this year n=1,161. Respondents who travelled abroad for leisure in 2022 and will spend less on holidays abroad this year n=608. Respondents were able to select multiple answers, so answers do not sum to 100%. Fieldwork: 8 March to 10 March 2023.

Respondents who had stated they planned to spend less on holiday this year were asked how they were considering reducing the cost of their holiday. The most common answer was going on fewer holidays this year, which close to 3 in 10 (28%) respondents gave as an answer. Other popular answers included spending less whilst on holiday (24%), going to a cheaper destination (24%), going on shorter holidays (23%) and spending less on accommodation (22%). 

Of those who had travelled outside of the UK for leisure in 2022, the most common answers were going on fewer holidays abroad this year (31%) and going to a cheaper destination (30%).

Thinking about travelling abroad for a holiday. How important, if at all, are each of the following factors to you when planning your trip?

Base: All respondents n=2,251. Participants could select more than one answer, so percentages do not sum to 100%. Fieldwork: 8 March to 10 March 2023.

Among UK adults surveyed, over 4 in 5 (82%) considered the overall cost of the holiday to be important, while less than 1 in 10 (8%) did not consider it important. Other factors that many considered important included the specific travel destination (78%), the place of departure being convenient to get to (78%), and how long it takes to travel to the destination (67%).

Thinking about different ways to travel abroad, please tell us what your impressions are about each of these different modes.

Respondents were asked which attributes they associated with various modes of transport. They were allowed to select multiple attributes for each mode.

Of the UK adults surveyed, the mode of travel most associated with being expensive was cruises, with over 1 in 3 (39%) UK adults surveyed considering it as such. This can be contrasted with the mode most associated with being cheap, which was travel by ferry, with over 1 in 5 (22%) of respondents considering it cheap. 

Travel by plane was considered the most convenient mode of transport, with 4 in 10 (40%) respondents assigning it this attribute. This was the largest proportion of any attribute assigned to a mode of transport. 

Over 1 in 4 (28%) of respondents selected that they did not know what attributes they would assign to or were unfamiliar with Eurostar as a mode of transport and the same proportion unfamiliar with Eurotunnel as a mode of transport, while only a small proportion (4%) felt the same about planes as a mode of transport.

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Arrival/Departure Forms: I-94 and I-94W

Foreign visitors to the U.S. no longer need to complete paper Customs and Border Protection Form I-94 Arrival/Departure Record or Form I-94W Nonimmigrant Visa Waiver Arrival/Departure Record . Those who need to prove their legal-visitor status—to employers, schools/universities or government agencies—can access their CBP arrival/departure record information online. CBP now gathers travelers’ arrival/departure information automatically from their electronic travel records.

Now at the land border, travelers will be issued I-94s electronically and will no longer receive a paper I-94 stub. CBP encourages travelers requiring an I-94 to use the CBP One™ mobile app or the CBP I-94 website to apply for their I-94. For Visa Waiver Program (VWP) travelers, an approved Electronic System for Travel Authorization (ESTA) is now required for entry and must be obtained prior to arriving at the U.S. land border. VWP travelers are encouraged to use the I-94 website or CBP One™ mobile app to apply for an I-94 in advance.

If a traveler would like a paper Form I-94, the traveler can print their own I-94 Form from the I-94 website using "Get Most Recent I-94" or by using the same option on the CBP One™ mobile application. A paper form can be requested during the inspection process but all such requests will be accommodated in a secondary setting.

If travelers need the information from their Form I-94 admission record to verify immigration status or employment authorization, they are encouraged to get their I-94 Number from the I-94 website or by using the CBP One™ mobile app. Upon exiting the U.S., travelers issued a paper Form I-94 should surrender it to the commercial carrier, Canadian Border Services Agency (CBSA), or to CBP upon departure. If you received an electronic I-94 upon arrival by air or sea or land and depart via land, your departure may not be recorded accurately. A departure will be recorded if you depart via land and re-enter the United States prior to the expiration date stamped in your passport. If you are not a resident of Canada or Mexico and you receive an electronic I-94 and depart via land but do not re-enter the United States prior to the expiration date stamped on your passport, you may want to travel with evidence of your departure into Canada or Mexico. Evidence of departure can include, but is not limited to, entry stamps in a passport, transportation tickets, pay stubs and/or other receipts. A traveler can request an entry stamp from CBSA when entering Canada or from the Instituto Nacional de Migracion (INM) when entering Mexico.

Otherwise, when leaving via air or sea, CBP will record the departure electronically via manifest information provided by the carrier or by CBP.

This automation streamlines the entry process for travelers, facilitates security and reduces federal costs. CBP estimates that the automated process will save the agency $15.5 million a year.

For more information and for answers to frequently asked questions, see the I-94 Fact Sheet .

The CBP INFO Center offers questions and answers for I-94 .

Beginning in May 2019, I-94 numbers will be alphanumeric. Currently, I-94 numbers are 11 digits long and only contain numbers. In order to minimize program impact resulting from the depletion of numeric-only I-94 numbers and to create a long-term solution for the creation of new numbers, CBP is switching to alphanumeric I-94s. I-94 numbers will remain at 11 characters but will follow the format of 9 digits, followed by a letter in the 10th position, and a digit in the 11th position. Unexpired I-94s issued in the current numeric-only format will continue to be valid until the Admit Until Date printed on the paper I-94 and/or the date displayed on the I-94 website .

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