tourism business intelligence mauritius

Current Positions

1. Managing Director, Tourism Business Intelligence – Vanilla Islands/Africa/Middle East 2. Regional Director, Centre of Excellence for Destinations (CED), Montreal, Canada 3. Member, Panel of Experts of the United Nations World Tourism Organization, Madrid 4. Part time Lecturer, Vatel Institute of Tourism and Hospitality Management, Mauritius

Previous Positions: Nearly 35 years of experience in Tourism, Destination Marketing, Sustainable Tourism and Hospitality Management in Vanilla Islands, Africa, Middle East and Caribbean islands.

Director, Mauritius Tourism Authority Director of Business Development, Atlas Hospitality LLC, Dubai. CEO, Association des Hôteliers et Restaurateurs – Ile Maurice (AHRIM) Chairman, Hotel School of Mauritius Chairman, ILO Conference on Tourism, Hospitality and Catering Services, Geneva Chairman, WTO Committee on Trade Liberalization (Tourism Services)

Past Experience:

Executive Council Member Business Mauritius (ex-Joint Economic Council) Mauritius Chamber of Commerce and Industry Mauritius Employers’ Federation Air Access Advisory Council

tourism business intelligence mauritius

Director Tel: +27 87 232 7930 Cell: +230 5252 1500 [email protected]

Resource Person

United Nations World Tourism Organization World Bank International Labor Organization International Trade Center Economist Intelligence Unit And several foreign governments and organizations

Actively involved in the creation of:

University of Technology Mauritius Tourist Police, Mauritius Ministry for Tourism, Mauritius Hotel classification and star rating system, Mauritius Zanzibar Institute for Tourism Development, Zanzibar Regional Tourism identity for the Indian Ocean islands

Education & Training:

MBA (Services Marketing), George Washington University, USA Post-graduate Diploma in Tourism Management, George Washington University, USA Diploma in “Tourisme et Developpement Durable”, Paris I Panthéon Sorbonne University, France Diploma in Quality Management, Indian Institute of Quality Management, Jaipur, India Diploma in Tourism, University of Zagreb, Yugoslavia Diploma in Diplomacy and Protocol, United Nations Commission for Africa, Addis Ababa Leadership Course, USAID Scholarship, Washington D.C., USA Bachelor of Science (Mathematics), Chennai University, India

Author of numerous publications on Tourism, Marketing and Sustainable Development

Award/Recognition:

Won the prestigious Energy Globe Award for the Tourism Environment Charter (AHRIM) in 2003 under the aegis of the United Nations. Award presented in Austria by famous American actor, Peter Falk (Inspector Colombo). Chevalier de Provence, Nice, France Fellowship award for advanced studies in Tourism offered by the Amedée Maingard Foundation, Air Mauritius.

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Sen Ramsamy dissects the Three-Year Strategic Plan

Sen Ramsamy dissects the Three-Year Strategic Plan

Sen Ramsamy, Managing Director of Tourism Business Intelligence, analyses for News on Sunday the Government’s Three-Year Strategic Plan for the tourism sector. He also makes a series of proposals and identifies the low level tourist receipts as the principal challenge to Mauritius tourism. He prefers fewer tourists who spend lots of money on the island than to have a large number of visitors spending peanuts. He regrets that the three-year plan for tourism makes a total abstraction on tourist safety and security, air access beyond the corridor, duty-free shopping on large scales, product differentiation, events management and so many other initiatives that would have put our youth to work in a productive and profitable manner. He recommends that we define a new vision for tourism for the next 25 years, but with carefully worked out strategic plans for the short, medium and long term. He hopes that in the next three years, Mauritius would be able to trace out a new destiny for its tourism industry based on innovation.

Strategic Direction

Broadening the tourist base - open skies agreements will be negotiated to increase flight routes and tap into the rising middle-income group in asia., “we have entered the asian market by the wrong door”.

Sen Ramsamy’s comments:

I really fail to understand this logic of Government. It clearly says that its goal is to promote Mauritius as a TOP CLASS tourist destination, but when it comes to its strategies to achieve this same goal, it wants to tap the middle income group in Asia. Which is which? Not at all surprising to me that when we look at the profile of tourists coming from Asia, we realise that we have perhaps entered that market by the wrong door. The spending pattern of those Asian visitors is not very encouraging compared to the efforts being put in generally. And yet we pretend to be a top class destination. Understandably, the expectations of Asian tourists are also not being satisfied due to some severe shortcomings in our product offers – language, cuisines, shopping limitations, standard of services, security, etc. Our product has been euro-centric and we want this to satisfy the tastes of all visitors, despite the differences in culture, lifestyle and expectations. It’s similar to the one size fits all. It will not work in the long run, therefore is not very sustainable in business approach and strategies.

Diversifying the tourism product - The range of tourism activities will be expanded to include: Adventure sports such as bike trails and marked hiking trails; Cruise tourism; Cultural tourism and cultural themed discovery tours, with rehabilitation or construction of museums, galleries and historical monuments; Events such as International Chef Competition and Rugby-10 Tournament, especially during low tourist season; Medical tourism; and Yacht tourism through the creation of marinas.

“not much will be achieved from this plan”.

We cannot even professionally manage the only two main museums existing on the island over decades, and now we want to build more museums and historical monuments. Even if we do, these do not prompt higher tourist spending. The solution is clearly elsewhere and no one wants to realise it. The above measures have been announced year in year out, but unfortunately not much has materialised. I note that the large aquarium announced since last year no more appears in the plan. There are several growth paths that could lead us to more handsome harvest in tourism, esp. in terms of foreign exchange earnings, employment, investment, multipliers and value addition. I am sure that by 2020, not much will be achieved from this plan. 

Adopting Eco-friendly infrastructure : The tourism sector will mainstream eco-friendly practices such as the adoption of energy-saving technology, renewable energy and rain-water harvesting.

“we need vision, audacity and swift actions to regain our leadership position”.

We have walked the talk since long back when hotels in Mauritius had adopted the Environment Charter. This Charter obtained the world award for sustainability in 2003 from Energy Globe under the auspices of the United Nations and the European Union. Nobody seems aware of this bold move in favour of tourism and the environment. There is absolutely no need to reinvent the wheel. The works had been done and need only some polishing after so many years.  I however regret that the three-year plan for tourism makes a total abstraction on tourist safety and security, air access beyond the corridor, duty-free shopping on large scales, product differentiation, events management and so many other initiatives that would have put our youth to work in a productive and profitable manner.

Mauritius can still make up for the many missed opportunities in tourism. It depends on the vision and the leadership in this industry. Now, whether we have a vision or not, is another question. But foremost, we need to have tourism professionals, especially from the young generation, to propel this industry to new heights. Unfortunately, this is not the case at present and I fear that we may be going from bad to worse. In spite of perceptions, tourism is highly technical. Given its importance to our economy whilst other sectors remain sluggish, our tourism sector cannot be a mere business as usual, and worst still, we cannot afford to transform this dynamic sector into a family business. We need vision, audacity and swift actions to regain our leadership position in tourism in this part of the world. The ground reality cannot continue to defy stated policies and strategies. In fact, since independence, our former leaders had successfully traced out a sound vision for this industry and which we are still stretching beyond its capacity as tourism development model in 2017. It is but time to define a new vision for tourism for the next 25 years, but with carefully worked out strategic plans for the short, medium and long term. The present three-year plan is mere old wine in a, not new, but a recycled bottle. We are diversifying our market base from the Europe to China, India, Africa, and Middle East but our product has remained singularly euro-centric. There is a mismatch between our tourism supply and new demand from world travellers. Tourism in Mauritius needs innovation. Visitors from across the world are very demanding as a result of information technology and social media. We must be able to anticipate demand, understand the sources and pattern of tourism growth, know who will be the future world travellers, where will they prefer travel to and why, what will be their expectations and how prepared are we to face the global shift in balance of power and the new economic and geopolitical order. Moreover, our level of preparedness to face challenges of greater magnitude, based on what we see happening elsewhere, is extremely low. This is an area of grave concern to us and nobody seems to pay any attention to this state of affair. 

On the regional level, Mauritius was always at the forefront to pioneer the concept of Vanilla islands on the world stage. But over the past years, the role of Mauritius has been reduced to a mere spectator on regional tourism and this has proved simply lamentable for Mauritius on the Vanilla Islands front, leaving the Seychelles and Reunion Island in the lead role. It still remains a great concept with an attractive brand name, but it has altogether become a non-starter and therefore another missed opportunity for Mauritius. Let us hope that in the next three years, Mauritius would be able to trace out a new destiny for its tourism industry based on innovation, so our children can have a more solid foundation that would give a new vitality to our national economy.

Promoting local products and handicrafts  Linkages between small enterprises in the handicraft sector and the tourism sector will be reinforced to provide an outlet for local artisans to sell their products and to promote authentic Mauritian products.

“the idea of promoting local handicrafts is excellent”.

The idea of promoting local handicrafts is excellent. But the initiative announced in the Budget for a refund of Rs 200 for every Rs 1,000 purchase of local handicraft products will benefit neither the artisan nor the tourists. I consider this as a rather naïve move as it has only wet the appetite of the retailers who have already increased their price by Rs 300. This is exactly what I always term as being right in the wrong way.

Upholding quality of services:  Front-liners will be equipped with the right skills and attitude to be the brand ambassadors of Mauritius.

“a brilliant idea to introduce ‘travel and tourism’”.

The quality of tourism training and the state of the Hotel School of Mauritius are causes of anxiety for many. Instead on improving existing facilities and standards, Government has decided to open a tourism polytechnic at Montagne Blanche. This is a sheer missed opportunity, as we could have done something really fabulous for this sector with the same money. Moreover, someone had a brilliant idea to introduce ‘Travel and Tourism’ as a subject at secondary school level and this was even announced in the 2017/18 Budget. In 1991, I had personally chaired a high level committee at the MES to work out the curriculum in view of introducing this same course at secondary level. I am particularly proud and pleased to announce that the course had already started since ages in all our schools and students have been doing fairly well in this subject at both SC and HSC examination levels. According to MES reports, last year the pass rate in Travel and Tourism at SC and HSC were 70% and 69% respectively. 

Enhancing quality assurance of service delivery : A quality label, similar to the Hotel Classification System, will be developed for non-hotel accommodations. In addition, all tour operators will be regulated to ensure high service standard and customer safety.

“the issue with taxi drivers could represent a time bomb”.

Discussions for the introduction of a Hotel Classification system in Mauritius started in the mid 1980s and it never materialised. When I took over as Director of the Tourism Authority, although for only four months, I decided that we have had enough of talk shows on this project. I took the bull by the horns and I succeeded to rate our hotels as per international norms. I introduced a proper hotel classification system and most of our hotels have been duly classified in January 2016. I hope that the path is now sufficiently cleared for replicating a similar system for the non-hotel sector, restaurants, etc. As regards tour operators, I will advise caution as the issue with taxi drivers could represent a time bomb that could blow in the face of the industry if unchecked. The problem is really serious but the solution proposed by Government is completely off-track.

The visibility of Mauritius as a top-class tourist destination in traditional, emerging and new markets will be enhanced. The target is to achieve an annual average increase in tourist arrivals of at least 5% along with an annual increase of 7% in tourism earnings.

“mauritius is lagging seriously behind”.

The objective is fairly laudable but the strategies and action plan to make it happen often defeat the goal. The principal challenge to Mauritius tourism remains the low level tourist receipts. The local belief that tourism is doing very well, is quite misleading when we analyze the industry performance in relation market trends and in comparison to our competitors. I keep repeating that it is better to have fewer tourists who spend lots of money on the island than to have a large number of visitors spending peanuts. According to the Bank of Mauritius, tourist earnings were estimated at Rs 55.9 billion last year.  Statistics Mauritius has forecast only 3.6% increase in tourist receipts for 2017 whereas the target of the Ministry of Tourism is set at 7%. Even if we manage to stimulate tourist expenses to a high of Rs 58 million in 2017, this will represent an average of only US$ 119 per tourist per day and it includes spending on tourist accommodation, food and beverages, airport transfers, excursions, shopping etc. This figure is by far lower than that of Seychelles, Maldives and even Sri Lanka. It is clear that Mauritius is lagging seriously behind in terms of real tourism benefits accruing to our national economy. If we manage to develop and enhance our tourism offer in line with new trends, and if we use the same average tourist expenditure as in the Maldives, Mauritius should reap more than Rs 100 billion of tourism earnings last year, let alone job prospects for our youth.

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Travel & Tourism in Mauritius (2022)

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Unlock hidden opportunities in the Travel and Tourism industry

tourism business intelligence mauritius

Published: October 31, 2022 Report Code: GDTTCS-22-32-MP-L5

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Table of Contents

Methodology.

Discover untapped potential in the Travel & Tourism industry with our Travel & Tourism in Mauritius (2022) report and make more profitable business decisions.

GlobalData’s country series report titled ‘Travel & Tourism in Mauritius (2022)’ provides a wealth of key data for the travel & tourism sector in Mauritius. The data in this report includes demands & flows data on domestic travel, international arrivals and departures. Additionally, data is provided on traveler spending patterns, the airlines, hotels, car rental, and travel intermediaries sectors. The report also identifies the key themes impacting the tourism industry.

In 2022, Mauritius welcomed 0.93 million international arrivals. The country also saw 0.21 million international departures over the same period. This report is based on data from databases compiled by GlobalData’s team of industry experts.

  • Assess and seize new business opportunities in the current landscape of Mauritius’s travel and tourism sector.
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Uncover comprehensive data on the patterns and trends of travel within Mauritius. Dive into information related to travel destinations, purposes, and preferences of domestic tourists.

Capitalise on business opportunities by understanding how travellers allocate their expenditures based on their spending habits on accommodation, transportation, food, and other expenses.

Access data on inbound tourists arriving in Mauritius and outbound trips made by residents. This section includes popular destinations, factors driving these travel trends, and visitor demographics.

Understand occupancy rates for hotels, load factors for airlines, car rental trends, and the role of travel intermediaries in facilitating bookings and reservations.

Identify opportunities within the market and tailor your strategies to target specific customer groups in the travel and tourism industry of Mauritius.

Leverage historical and projected performance data to gauge the trajectory of the industry. Study how it has evolved over time and determine what can be expected in the future to enhance your strategies.

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UN Tourism | Bringing the world closer

Tourism doing business.

Investing in Mauritius

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“I am delighted to present this in-depth report which offers a detailed exploration of the vibrant investment opportunities and the thriving tourism sector in Mauritius. It succinctly captures the island’s ascent as a prominent investment hub, notably in its flourishing tourism industry.”

Natalia Bayona,   Executive Director, UN Tourism

The investment guideline  "Tourism Doing Business, Investing in Mauritius " provides an in-depth analysis of the economic overview and recent performance, value proposition, and competitive positioning of Mauritius as a tourism foreign direct investment (FDI) destination.

Economic Outlook

The guide highlights the favorable business environment of Mauritius to attract FDI, particularly in tourism. The island has developed into one of the most prosperous countries in Africa. It offers a marvelous blend of unique attractions for travelers and a remarkable business environment characterized by long lasting economic stability, high growth rates and a strategic geographic location that positions Mauritius as a regional business hub that bridges two continents.

With an average growth rate of around 5% from 1980 to 2009 and 4% from 2010 to 2019, Mauritius has become one of the most dynamic and prosperous countries in the region . It describes how the sound economy of the country led to an impressive recovery after the COVID-19 pandemic and maintains good expectations for the following years.

The report also shows certain social and economic indications that reinforce the attractiveness of the country such as employment, inflation, levels of investment, public financing and insights about the different sector's contribution to GDP, highlighting the relevance of tourism. Provided that the thriving economy of Mauritius cannot be understood without international trade, this report describes the regulation and polices that have positioned it as an export-oriented country.

FDI Performance

The guide examines Mauritius' performance in terms of foreign direct investment (FDI) and explains its robust and favorable investment environment. It highlights the impressive rebound in FDI inflows after the pandemic , with 2022 showing figures even above any pre-pandemic peak. FDI inflows by sectors are displayed, in which investments in real estate tourism-related schemes and accommodation and food service activities stand out among the main FDI recipients.

Tourism has maintained its contribution to total FDI, reaching an average of 7.5% between 2010 and 2022, while the importance of the Gross Fixed Capital Formation (GFCF) of this sector has been growing in the last decade.

Value Proposition

The report highlights Mauritius' diversified economy and solid environment for investment and business as well as its strategic location and well-developed infrastructure. This makes Mauritius an international trade hub and a gate to the huge markets of Eastern and Southern Africa.

Investment Incentives

Mauritius offers a variety of incentive schemes to invest in the country and a well-defined legal and regulatory framework that provide a solid business environment. The report describes the available incentives provided by Mauritius to investors, starting with an overview of tax regimes and the main tax incentives such as the so-called investment certificate, which is applicable to many sectors and grated by the Economic Development Board Mauritius.

This investment guide also includes a detailed summary of several incentive schemes related to tourism, such as the Property Development Scheme, Silver Economy incentives, the Invest Hotel Scheme, Smart City Scheme, Hotel Development Scheme, and so forth.

Competitive Outlook

Finally, this report portrays the outstanding position of Mauritius as a regional benchmark in economic and social indicators, at both the regional and global level . The high ranks in terms of doing business parallels its exceptional performance regarding the Human Development Index and the African Governance ranking.

Moreover, the performance of Mauritius' tourism sector is compared with other countries by using the Travel and Tourism Development Index 2021, in which the island ranks at the top compared to other African country. This is complemented by a detailed description of the country's tourism cluster, statistics on tourist arrivals and the full country profile regarding tourism.

  • Tourism Doing Business - Investing in Mauritius (PDF)

Travel Industry News

The Mauritius tourism sector on an interesting growth mode

Ramsamy

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Mauritian tourism industry flickers back to life

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In the main restaurant of the Trou aux Biches Beachcomber hotel on the northern tip of Mauritius, guests are dining alfresco by the Indian Ocean.

It is a balmy Sunday night in February, summer in the southern hemisphere. The hotel — the island’s largest five-star, set in manicured tropical gardens and with a secluded beach — has put on a Mauritian buffet for its 600 mainly European guests.

There’s a whole roast pig, sundry grilled meats, local fish and several dishes representing the Indian, French, African and Chinese influences on the Mauritian palate.

A man, sporting blue rubber gloves in deference to Covid protocols, rolls fluffy lentil pancakes and a woman is churning out hot chapattis to go with pea, potato and lamb curries. A troupe of female dancers in the wooden-decked bar area perform the Sega, brought to the islands by African slaves.

A few months ago, none of this would have been happening. For 18 months, hotels were practically empty — catering only to staycationers, returning residents subject to strict quarantine rules, and the odd remote worker who had wangled lockdown in paradise 1,800 miles off the coast of south-east Africa.

A person walks by a handwash dispenser attached on a post inside a tourist resort in Mauritius.

At the One&Only Le Saint Géran hotel on the east coast, the 500 staff came in on rotation to ensure that the 143 rooms were maintained to their customary standard, even in the absence of guests. “A hotel that’s not lived in needs a lot of TLC,” observes Roman Goetsch, the general manager.

Only since October, when Mauritius opened its borders after double-vaccinating nearly 80 per cent of its population, has the island’s tourism industry flickered back to life. “It is a candle at the end of the tunnel,” says Jean-Louis Pismont, chief operations officer of Beachcomber Resorts & Hotels.

Weeks after Mauritius reopened, Omicron’s appearance in South Africa led to a temporary ban on travel to and from southern Africa, including Mauritius. That put a damper on the normally peak Christmas and New Year season. Russia’s invasion of Ukraine has since disrupted the small but lucrative market of eastern European tourists and, with higher oil prices, pushed up the likely cost of long-haul flights.

“We are in convalescence,” says Pismont. The Beachcomber group includes Trou aux Biches and properties such as the Royal Palm, at Grand Baie in the island’s north west.

Still, he adds, the luxury end of the market has sprung back to life faster than expected. “Some people couldn’t wait to get back,” he says. “The French have returned en masse . . . but, for the small three-star operators, it’s tough.”

Mauritius map

Government wage-support schemes and cash injections into some operators kept the tourist industry on life support during the pandemic. At the pleasantly sleepy national Botanic Garden — founded in 1770 — in the north-west district of Pamplemousses, Stellio, a guide, says: “For a small country like Mauritius, the government helped a lot.”

The authorities are banking on the swift recovery of an industry that makes up at least one-fifth of the economy. This year, they are projecting 1mn tourists, below the 1.4mn in 2019 but, if achieved, enough to breathe life back into the sector. Sceptical opposition politicians describe it as a “stretch target”.

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Demand from Europe, the island’s tourist mainstay — especially France, the UK and Germany — has recovered strongly, say officials.

Arvind Bundhun, director of the island’s tourism promotion authority, says visitors are spending more per day than before Covid-19 — a trend accentuated by the weaker rupee. They are also staying longer, he adds, typically 14 days compared with nine pre-pandemic.

Much depends on airline routes. A resuscitated Air Mauritius flies daily to Paris, and three times a week to the UK. It has daily routes to South Africa and Réunion, important markets. Emirates has a daily flight from Dubai, operating an Airbus A380-800 for about 600 passengers. Bundhun hopes that, as health restrictions ease further, more routes will follow: “The most difficult part is behind us.”

At the One&Only Le Saint Géran, it seems that way, according to Goetsch. “Since reopening, it’s been extremely positive, much more than any of us could have hoped,” he says, noting that one guest had visited the hotel 44 years in a row, a habit broken only by the lockdown. “We literally had guests thanking us for reopening.”

Inside view of a room in One&Only’s Le Saint Géran hotel in Mauritius

Le Saint Géran is the kind of hotel that offers helicopter transfers from the airport, in order to spare guests the one-hour road trip. It is located on a private peninsula with views of both the crashing ocean and a tranquil lagoon.

As well as the generally near-perfect climate and beauty of the ocean, Goetsch attributes Mauritian tourism success to the island’s hospitality. Bilingual in English and French, Mauritian staff are so sought after that cruise line operators hire local agencies to poach them from hotels.

Having been ghostly for much of the pandemic, Le Saint Géran appears back to normal, save for mandatory mask-wearing in public areas. The sommelier is recommending wine pairings for the cod with miso at the Tapasake ocean-side fusion restaurant, the spa has resumed bookings for an array of treatments, and the tennis instructor puts guests through their sweaty paces.

Goetsch says the only difference is that people are not booking a year in advance as they once routinely did. “There’s a lot of pent-up demand for a vacation,” he says. “But these days nobody really plans ahead any more.”

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The travel & tourism industry plays a key role in Mauritius’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Mauritius in its Travel & Tourism in Mauritius report. Buy the report here.

In 2022, international arrivals in Mauritius grew by 427%.

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Mauritius does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Mauritius, six of the top ten source markets are located in Africa.

However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Mauritius as a destination.

According to GlobalData’s report, Travel & Tourism in Mauritius, the country’s leading source markets include France, the UK, Germany, South Africa and Reunion among others.

For more detailed analysis of the source markets for Mauritius, buy GlobalData’s Travel & Tourism in Mauritius.

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GlobalData , the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.     

GlobalData’s Travel & Tourism Intelligence Center provides tracks tourism demand s and flows, expenditure, and competitor KPIs across 180 countries . It also s egment s over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment . GlobalData’s analysis reports provide d etailed insight into key source and destination markets with real world examples of success to support recommendations .      

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tourism business intelligence mauritius

Secteur touristique : La stratégie de reconquête en marche

Secteur touristique

Les autorités placent la barre haut et espèrent accueillir 1 million de touristes en 2022. Pour y arriver, elles ont élaboré la stratégie one Mauritius dont l’objectif principal est de reconquérir nos principaux marchés.

Elle est présentée comme la clé du succès de la relance du tourisme. La stratégie One Mauritius repose, à court terme, sur une étroite synergie entre le secteur public et le privé, ainsi que sur une meilleure coordination au sein des organisations publiques. L’un des objectifs étant de rester concentré sur nos principaux marchés. Trois dimensions clés ont été notamment prises en compte dans l’élaboration de cette stratégie. La première se situe au niveau de la demande, ce qui implique d’augmenter les réservations en provenance des marchés internationaux pour atteindre le niveau des arrivées touristiques de 2019 et d’encourager l’augmentation de la durée des séjours. La deuxième consiste à améliorer les installations touristiques pour augmenter les dépenses des touristes et améliorer l’expérience globale des clients. Et enfin, le troisième axe concerne la connectivité aérienne qui consiste à garantir des conditions optimales de voyage et d’accès à Maurice. Un triptyque qui devrait permettre de faire redécoller une industrie touristique amorphe, ayant enregistré un manque à gagner de près de Rs 100 milliards en raison de la fermeture prolongée de nos frontières. «La stratégie 2022 est ciblée. Son objectif n’est pas de conquérir de nouveaux marchés, mais de récupérer les marchés que nous avions déjà », précise le ministre du Tourisme, Steven Obeegadoo. Il insiste sur le fait que la «priorité des priorités» est de reconquérir les cinq principaux marchés européens, les deux territoires de la région, soit La Réunion et l’Afrique du Sud, mais aussi l’Inde qui revêt un poids considérable dans le tourisme à Maurice. « 1/20 des touristes qui viennent à Maurice sont des Indiens. Ce sont là nos marchés existants. Cela dit, nous entendons aussi exploiter les marchés qui représentent une opportunité particulière, comme l’Espagne et la Belgique. Pour la première fois, nous avons des avions trois fois par semaine entre la Belgique et Maurice. Il y a donc un potentiel qui n’existait pas auparavant. C’est pourquoi nous devons nous donner à fond sur ce type d’ouvertures», souligne-t-il.

SÉRIE D’ACTIONS DE MARKETING

Selon Arvind Bundhun, le directeur de la Mauritius Tourism Promotion Authority (MTPA), c’est le moment de se montrer résilient et d’avoir un seul message qui est la collaboration de l’ensemble de l’indus trie. «C’est d’ailleurs l’objectif de cette stratégie : de communiquer comme One Mauritius et je ne peux qu’accueillir cette initiative», soutient-il. En effet, il rappelle que cette stratégie a été travaillée par l’ensemble du secteur privé, dont les opérateurs et les autres parties prenantes et la MTPA. Ainsi, la MTPA ambitionne de mettre sur pied différentes stratégies de marketing sur les marchés souhaités et évoqués par Steven Obeegadoo. Le marketing se résume à une série d’actions, indique Arvind Bundhun. D’abord, il y a le B2B, d’où 70 % des réservations pour la destination proviennent des travel aids, dont les tour-opérateurs et les agents de voyages, notamment Ainsi, les plus grandes agences de voyages seront ciblées pour stimuler le marché et les inciter à vendre davantage. Le deuxième volet marketing est le B2C : là c’est le grand public qui est ciblé par le biais des réseaux sociaux, du marketing des célébrités et des supports audiovisuels. « Avec la pandémie, nous avons beaucoup consommé et communiqué à travers l’audiovisuel. Donc, cela sera maintenu car nous avons déjà une bonne visibilité à travers les campagnes audiovisuelles. D’ailleurs, nous avons comme projet de mener une campagne globale à travers une chaîne internationale d’ici à la fin du mois d’octobre. Cela en diffusant un seul message, dans plusieurs pays potentiels, pour optimiser encore plus la visibilité de Maurice», précise Arvind Bundhun.

AVOIR UNE SYNERGIE TOTALE DURABLE

De son côté, Sen Ramsamy, le Managing Director de Tourism Business Intelligence, est d’avis que la stratégie One Mauritius vise plutôt les institutions touristiques, les opérateurs du secteur privé et la population locale, cela pour la cuisine interne du tourisme. Selon ses observations, cette stratégie ne peut viser la clientèle touristique car elle risque de brouiller notre image à l’international avec à la fois Mauritius, c’est un plaisir, Mauritius Now et maintenant One Mauritius. Il précise que sur le plan international, aucun de ces slogans ne marche dans le contexte actuel. Ainsi, selon ses analyses, vouloir mobiliser l’ensemble du secteur avec le slogan One Mauritius est bien, mais il suggère aussi que nous ne sommes pas One. « Et si nous commencions par réfléchir et agir ‘As One’ au niveau des institutions publiques qui sont supposées mener le tourisme mauricien à bon port ? Les récents événements, où l’ordre protocolaire n’est même pas respecté, nous montrent exactement le contraire», déplore Sen Ramsamy. Pour attirer un million de visiteurs, il faut bien, selon lui, plus qu’un slogan. Certes, il faut absolument une nouvelle image de marque (rebranding) pour repositionner notre destination sur la carte touristique mondiale, comme proposé avec raison par le gouvernement dans le budget de l’année dernière. «L’application de cette excellente initiative du gouvernement a été déclenchée par la MTPA depuis juin 2021, mais gelée depuis pour des raisons obscures, contrairement à la rapidité d’exécution d’un contrat signé avec Liverpool pour une somme faramineuse de Rs 400 millions pour le seul marché britannique alors que nos frontières étaient fermées et les stades anglais vides. Le rebranding aurait coûté bien moins et aurait eu un impact positif pour Maurice dans le monde entier», estime-t-il. Pour le Dr Nadiir Bheekhun, fondateur et CEO du groupe Aeronad, pour que One Mauritius devienne une histoire à succès, nous avons d’abord besoin d’une synergie totale durable entre toutes les parties prenantes impliquées dans la chaîne de valeur. Deuxièmement, il précise qu’un cadre tripartite équilibré entre la MTPA, les compagnies aériennes et l’aéroport international SSR est primordial, comme il l’a souligné à plusieurs reprises. Car tout conflit mineur entre ces trois parties peut entraîner un échec catastrophique de One Mauritius. Il est également essentiel pour Maurice de mener une campagne B2B2C forte avec les principaux tour-opérateurs en France, en Allemagne et au Royaume-Uni. Et d’utiliser ces opérateurs pour pousser à travers leurs canaux d’agents pour faire connaître les vacances d’été à Maurice, et pour vraiment positionner l’île comme une destination préférée pour le soleil d’hiver.

Toutefois, estime le Dr Nadiir Bheekhun, la publicité auprès des consommateurs ne suffit pas pendant le pic de l’été européen. «One Mauritius devra aller au-delà des incitations du MICE et du visa Premium. Et la MTPA devra prouver en quoi Maurice est fondamentalement différent des autres destinations. Enfin, un autre point que j’ai déjà soulevé, c’est le fait qu’il est grand temps pour notre transporteur national de se transformer en une compagnie aérienne de charme. Pour les lignes exploitées par Air Mauritius, One Mauritius commence à partir du moment où le touriste monte dans notre compagnie aérienne nationale», explique le Dr Nadiir Bheekhun.

SEN RAMSAMY (MANAGING DIRECTOR DU TOURISM BUSINESS INTELLIGENCE)

SEN RAMSAMY (MANAGING DIRECTOR DU TOURISM BUSINESS INTELLIGENCE)

ARVIND BUNDHUN (DIRECTEUR DE LA MTPA)

ARVIND BUNDHUN (DIRECTEUR DE LA MTPA)

Par ailleurs, Sen Ramsamy avance que l’objectif d’un million de visiteurs en 2022 lui semble réalisable, mais pas avec les mesures préconisées dans le plan de relance comme annoncé. Il explique que si le diagnostic paraît bon, les prescriptions n’auront aucun effet positif. C’est ce qu’il appelle être «right in the wrong way ». Mis à part le concept de Premium Visa, qu’il avait lui-même proposé à la MTPA depuis avril 2020, il note que le contenu du plan de relance du tourisme et les moyens pour atteindre l’objectif d’un million de visiteurs en 2022 sont loin d’être convaincants. Ainsi, dit-il, cette campagne vise essentiellement les marchés primaires alors que ceuxci favorisent en ce moment les destinations de proximité. Et ces marchés primaires sont, plus que d’autres, dans une situation extrêmement précaire avec la guerre, le prix du pétrole qui grimpe et son impact sur le coût du voyage long courrier. Sans compter les incertitudes grandissantes qui recommencent à planer sur le monde avec l’inefficacité des vaccins, tel que rapporté, contre les variants de la Covid-19 . «Dans ces conditions, ne serait-il pas plus intelligent de viser les marchés secondaires et d’ouvrir de nouveaux marchés régionaux ? Une campagne axée sur le golf, le kitesurf et la culture n’est pas suffisante pour attirer un million de touristes cette année, le kitesurf étant en lui-même une activité hautement sensible contre les Par ailleurs, Sen Ramsamy avance que l’objectif d’un million de visiteurs en 2022 lui semble réalisable, mais pas avec les mesures préconisées dans le plan de relance comme annoncé. Il explique que si le diagnostic paraît bon, les prescriptions n’auront aucun effet positif. C’est ce qu’il appelle être «right in the wrong way». Mis à part le concept de Premium Visa, qu’il avait lui-même proposé à la MTPA depuis avril 2020, il note que le contenu du plan de relance du tourisme et les moyens pour atteindre l’objectif d’un million de visiteurs en 2022 sont loin d’être convaincants. Ainsi, dit-il, cette campagne vise essentiellement les marchés primaires alors que ceuxci favorisent en ce moment les destinations de proximité. Et ces marchés primaires sont, plus que d’autres, dans une situation extrêmement précaire avec la guerre, le prix du pétrole qui grimpe et son impact sur le coût du voyage long courrier. Sans compter les incertitudes grandissantes qui recommencent à planer sur le monde avec l’inefficacité des vaccins, tel que rapporté, contre les variants de la Covid-19.

tourism business intelligence mauritius

«Dans ces conditions, ne serait-il pas plus intelligent de viser les marchés secondaires et d’ouvrir de nouveaux marchés régionaux ? Une campagne axée sur le golf, le kitesurf et la culture n’est pas suffisante pour attirer un million de touristes cette année, le kitesurf étant en lui-même une activité hautement sensible contre les visiteurs dans certains milieux spécifiques à Maurice. J’avais prédit en juillet dernier que nous n’aurions pas les 325 000 visiteurs visés en 2021. Je crains encore une fois qu’avec les mesures préconisées, nous ne recevrons pas un million de touristes en 2022. Il faut des mesures bien plus fortes pour y arriver. D’où ma proposition pour une meilleure vulgarisation du concept de premium visa afin de gagner plus en devises étrangères qu’en nombre de visiteurs», fait ressortir Sen Ramsamy. À savoir qu’il a lancé ce nouveau business model avec des mesures incitatives fort intéressantes pour notre tourisme et pour le bien de notre pays. Pour y arriver, il a fait appel à une des plus grandes sociétés de communication et de PR qui existent au monde. Sen Ramsamy dit être prêt avec le plan et attend toujours une occasion pour le présenter aux autorités concernées afin qu’il bénéficie à l’ensemble du secteur touristique et à bien d’autres secteurs économiques à Maurice.

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tourism business intelligence mauritius

Le Petroleum Pricing Committee (PPC) a pris note de l’évolution des prix mondiaux du Mogas et du Gas Oil et a examiné le déficit estimé à Rs 5,2 milliards dans le Compte de Stabilisation des Prix (PSA). Selon les nouveaux prix de référence, le Mogas augmente à Rs 72,10 par litre, soit une hausse de Rs 3,10 le litre ou 4,49 %, tandis que le Gas Oil atteindrait Rs 64,15 le litre, une augmentation de Rs 9,60 par litre ou 17,60 %. Cependant, conformément au règlement 5 (3)(b), l’augmentation du prix du gasoil a été plafonnée à 10 %, soit 9,99 %, entraînant une perte de Rs 3,61 par litre à la pompe. Il est à noter que depuis septembre 2022, les augmentations des prix du gazole n’ont pas été appliquées aux consommateurs, le ministre du Commerce a désapprouvant la recommandation de la commission (PPC) en vertu de la règle 8A des règlements de 2011 sur la protection des consommateurs, augmentant ainsi le déficit dans le PSA. Ces pertes ne touchent que le Mogas et le gasoil et non les autres activités de la STC.

tourism business intelligence mauritius

Leader de la presse économique à Maurice depuis 28 ans, Business Magazine est produit par Business Publications Ltd...

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Membre du groupe La Sentinelle depuis 1992.

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tourism business intelligence mauritius

A Reluctant Leap: Mauritius Succumbs to Global Oil Price Pressures Amidst Existing Economic Challenges

Mauritius has witnessed another surge in retail oil prices, an outcome which, while undesirable, has been viewed through the lens of inevitability by economic analysts and policymakers alike. The Petroleum Pricing Committee (PPC), in its September 30th, 2023 meeting, recommended retail price hikes for Mogas and Gas Oil, propelling the figures to Rs 72.10 and Rs 60.00 per liter respectively. Behind this decision, lay a confluence of global trends in oil prices and intrinsic challenges persisting within the Mauritian economy.

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tourism business intelligence mauritius

Mauritius Island: A growing opportunity for tourism industry

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Mauritius has become a hub of economic activity in the region.

It is as a result of the incentives such as issuance of number of work permits and favorable business environment provided for by the government.  

A number of foreign companies “including over 170 of French origin and mainly SMEs and entrepreneurs chose to carry out their business activities from Mauritius”.

Mauritius, a small island country located in East Africa, is a land of opportunities for the locals with its growth potential in the tourism industry . According to the Ministry of Tourism, Mauritius has “outperformed the national average” with a number of tourists increasing exponentially.

This has consequently led to business activity in the country benefitting large organizations as well as small and medium enterprises.

However, it is important to highlight that the existence of foreign companies and entrepreneurs has become a challenge for local businesses. Foreign-controlled large businesses pose a threat to local small enterprises particularly in the tourism sector.

For instance, visitors would prefer large scale foreign hotels with their luxurious amenities as opposed to local hotels that cannot provide the same level of facilities.  

There is need to promote the informal entrepreneurs to engage in tourism services. This would ensure they are able to provide an experience that thoroughly reflects Mauritius’ indigenous cultures and traditions.

The Mauritius government can also provide adequate training and education to the local SME entrepreneurs so that they can compete with their foreign counterparts instead of relegating them.

This assistance to informal operators can result in a fair competition that can create a conducive business environment in which tourists can greatly benefit from.

Another possible solution to improve the role of local SME entrepreneurs in Mauritius is to introduce the concept of Community-based tourism enterprises (CBE).

This is the creation of partnerships between local communities and foreign investors. The locals would get the opportunities and resources to establish their businesses while keeping elements of local culture and traditions intact.

A well-implemented CBEs can enhance opportunities for the local communities and rather than exploit them, using an effective system for accountability.

Empowerment of female entrepreneurs

W omen have become a significant part of the labour force in all industries. In Mauritius, the tourism industry is no exception.

To ensure women contribute effectively to the workforce, the Mauritius government has enacted numerous policies and reforms over time to create an enabling environment.

This includes the removal of restrictions and discrimination against women.

However, despite such measures women lag behind their male counterparts in terms of the number of women employed and how much they are paid.

Women are also unable to excel in a sector where businesses are to a great extent male-dominated, while women few in number struggle to balance their work and family lives.

The survey on female entrepreneurship in Mauritius 2002 shows that females lack satisfactory education and academic qualifications as compared to their male counterparts.

As a result, these women cannot support their businesses and are unable to foresee risks as they lack the education required to do so.

The Mauritius government needs to take steps to empower female entrepreneurs and enable their greater participation in the tourism industry. In doing so, the first and foremost step is to provide adequate training and education.

Such initiative provides required skills that will not only bolster their businesses but also aid in ensuring a steady income and encouraging other women in the area to embark on undertaking similar activities.

Sustainability and tourism

It is obvious that with increased economic activity and business growth there will be negative ramifications for the environment. This is particularly relevant for the tourism sector.

The increased inflow of tourists often results in certain adverse effects on the environment for instance, among others, waste production, deforestation, and loss of habitat of endangered species.

More lands are cleared to build large resorts. Greater carbon dioxide emissions from travel and tourism are another ecological concern.

Given the aforementioned ecological concerns the need for sustainable development ameliorates becomes imperative. However, the environment is just one aspect, the other two aspects of sustainable development include social and economic.

In accordance with The Mauritius Tourism Strategic Plan 2018-2021, the government must foster greater sustainable practices in tourism development by ensuring cultural preservation, community development and empowerment through training and education and reducing the carbon footprint.

To make the environment more sustainable the government must also provide incentives to the SME entrepreneurs that can aid in reducing adverse ecological impacts.

On the other hand, to achieve social and economic sustainability the focus must be on the local SME entrepreneurs.

While foreign investment is important the local workforce is essential so the government must ensure that foreign businesses and investors do not undermine the local SME entrepreneurs and businesses.

In order to provide the tourist with a true Mauritius experience, it is important to preserve and highlight local customs, cultures and traditions which can be provided adequately by the local businesses.

The global pandemic

Business environments are constantly changing all over the world and the tourism industry too. Mauritius’ tourism industry was also badly hit; “the number of tourists visiting declined by 1.1% in 2019 and gross tourism earnings fell by 1.5% to Rs63.1bn” (Smit).

As a result, the government had to provide the local businesses with relief to cope with the economic downturn as a result of the global pandemic.

The local businesses and SME entrepreneurs can be better prepared for opportunities in the post-COVID-19 world.

Bibliography

Day-Hookoomsing, Vedna Essoo Patricia. “Promoting Female Entrepreneurship in Mauritius: Strategies in Training and Development.” International Labour Office- Series on Women’s Entrepreneurship Development and Gender Equality 2003.

Durbarry, Ramesh and Boopen Seetanah. “The Impact of Long Haul Destinations on Carbon Emissions: The Case of Mauritius.” Journal of Hospitality Marketing & Management (2015): 401-410.

Gowreesunkar, Vanessa GB, Seraphin Hugues and Mustafeed Zaman. “A Logit Model for Entrepreneurs’ Support in Tourism: Case Study for the island of Mauritius.” ARA: Revista de Investigación en Turismo (2019): 19-33.

Ministry of Tourism. “Introduction to the Tourism Sector in Mauritius.” n.d. Mauritius Government Portal. <https://tourism.govmu.org/Pages/Tourist%20Sector/Tourism-Sector.aspx>.

Prayag, Girish , Kiran Dookhony-Ramphul and Mootoo Maryeven. “Hotel development and tourism impacts in Mauritius: Hoteliers’ perspectives on sustainable tourism.” Development Southern Africa 27.5 (2010): 697-712.

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Smit, Shani. “Op-Ed: Tourism sector in Mauritius devastated by COVID-19.” 4 June 2020. CNBC Africa. <https://www.cnbcafrica.com/opinion/2020/06/04/op-ed-tourism-sector-in-mauritius-devastated-by-covid-19/>.

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Advanced Computing and Intelligent Engineering pp 519–535 Cite as

Mauritius as a Smart Tourism Destination: Technology for Enhancing Tourism Experience

  • Randhir Roopchund 18  
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Part of the Advances in Intelligent Systems and Computing book series (AISC,volume 1089)

This research paper provides an overview of how technology is shaping the pathway for Mauritius to become a Smart Tourism destination. Mauritius a small island economy recently hosted an international conference entitled ‘Digitalisation and Sustainability’ in the tourism sector. The conference emphasised on the need for enhancing competitiveness of Mauritius as a tourism destination through technology and innovation. Mauritius has also invested in Smart Cities to provide technology-driven facilities to businesses and customers. A qualitative research approach is adopted based on content analysis, literature review and reference will be made to the challenges for the country to emerge as a Smart tourist destination. The research analyses the megatrends in digitalisation that emerged from the conference and further analyses different indexes for ICT to assess the readiness of Mauritius as Smart Tourism destination. Different Mauritian tourism websites and metrics are used to gather data for purposes of analysis. The research shows that the hospitality industry is investing in new technological tools due to increasing customer sophistication. The Hospitality.mu and Mari Deal.mu portals are clear examples of the digitalisation trend in the tourism industry with the increasing use of the internet by consumers at all levels of the value chain. The research will also showcase some examples of real applications of technology in the tourism sector being adopted at the national and international level.

  • Smart Tourism
  • Digitalisation
  • Competitiveness
  • Destination management

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Kuan-Ching Li

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Roopchund, R. (2020). Mauritius as a Smart Tourism Destination: Technology for Enhancing Tourism Experience. In: Pati, B., Panigrahi, C., Buyya, R., Li, KC. (eds) Advanced Computing and Intelligent Engineering. Advances in Intelligent Systems and Computing, vol 1089. Springer, Singapore. https://doi.org/10.1007/978-981-15-1483-8_44

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tourism business intelligence mauritius

Nestled in the Indian Ocean, Mauritius has been attractive to foreign investors for many years with a wide range of opportunities in various sectors. The Tourism and Hospitality sector is by far one of the most thriving ones, thanks to the island’s strategic location, not to mention its pristine fine sand beaches, as well as its magnificent landscapes and vibrant cultural heritage, which are much sought-after by tourists and expatriates. Let’s have a look at the different ventures guaranteeing flourishing businesses for foreign investors.

Recent reports show that the number of tourist arrivals in Mauritius in 2022 rose by 72.09% compared to pre-pandemic levels. According to projections, this number should increase by at least 90% in the coming months following the recovery of European and emerging markets. Mauritius is expecting 1.3 million tourist arrivals in 2023, which means great potential for investment in the Tourism and Hospitality sector.

Opportunities for foreign investors in the tourism sector

Leisure activities.

When thinking of tourism, luxury hotels bordered by heavenly beaches are the first things that come to our minds. But there’s much more to it, for example, water sports activities such as scuba diving, snorkeling, sailing, etc. There’s also a growing demand for luxury accommodations and resorts, as well as boutique resorts, from international travelers.

Mauritius, being a multicultural island with a rich historical background, also holds a myriad of opportunities in the field of cultural tourism. Foreign investors can, therefore, tap into programs established to conserve historical sites and promote cultural activities, as well as modern convention and exhibition facilities, not to mention guided tours.

International travelers are also increasingly seeking entertainment options, including casinos, performance venues, recreational facilities, theme parks, etc. Such projects shall contribute to rejuvenating the existing offer, thus compelling tourists to come back for more. Besides, Mauritius is an attractive destination for Golf Tourism, as well as yachting and cruise activities. Foreign investors can tap into opportunities in these sectors for long-term profit-yielding investments.

Ecotourism has gained ground over the past years thanks to the Mauritian government’s efforts to smooth out tourism seasonality. The island is endowed with a multifaceted beauty, which

comprises mountains, valleys, nature parks, rivers and other natural landscapes offering fantastic opportunities for hiking, trekking, quad biking, eco-tours, bird and dolphin watching, as well as ecotourism development such as econ-friendly resorts and chalet residences for eco-conscious and adventure-seeking international travelers.

Medical tourism

Over the past decade, Mauritius has also become an attractive medical tourism destination, offering diverse quality treatments in modern medical installations endowed with cutting-edge medical technology and highly skilled health professionals at competitive prices. Thanks to its tropical climate and natural healing resources, the island is the ideal place for the establishment of wellness centers, spa resorts, and other facilities sought after by health-conscious international travelers.

Opportunities for foreign investors in the Hospitality sector

The invest hotel scheme.

The Invest Hotel Scheme has been set up by the Mauritian government to attract prospective hotel developers and prospective foreign investors keen on funding the construction of new hotels or undertaking the renovation, reconstruction or upgrading of existing hotel structures. This unique scheme gives you the opportunity to not only contribute to the growth of Mauritius’ tourism and hospitality sector but also to become owners of exclusive hotel units. Indeed, potential buyers under the Invest Hotel Scheme can enjoy all the amenities of a luxury resort, including fine dining options, fitness centers and spas, as well as pools, while benefiting from it as a source of income. Owners of these hotel units, or their representatives, can occupy the unity for 45 days maximum within a 12-month period. Foreign investors can also explore leaseback arrangements when investing in such projects.

High-class business accommodation

Thanks to its strategic location at the crossroads of Africa and Asia, Mauritius is the ideal place for business connections. As a regional and financial hub, the island regularly hosts world-class events, such as international conferences, exhibitions, and other meetings. As such, there is an urgent need for high-class business accommodation units, which is another path foreign investors can explore.

Real estate

Real estate is another lucrative option for foreign investors in Mauritius. Considering the number of tourist arrivals, as well as foreign professionals, international students, foreign retirees, as well as digital nomads choosing Mauritius as their new destination, there is a growing need for real estate projects, including vacation rentals, as well as villas and condominiums that can be rented out for long and short periods. More and more travelers are seeking attractive and well-maintained accommodations in desirable locations, which means high potential returns for foreign investors, especially during peak seasons. It’s worth noting that the Mauritian government provides tax incentives for foreigners looking to invest in the tourism and real estate sectors. It’s also worth noting that the value of your investment may increase over time, so if you’re not yet sure what to choose, do not hesitate to seek professional advice.

Blue Azurite is here to assist you, from choosing your investment avenue to starting your business venture in Mauritius. Get in touch with our team of experts for more detailed information on the prospects available for foreign investors, the benefits of indulging in tourism and hospitality-related activities, and the formalities to be accomplished. We are here to help you thrive in your new business endeavors.

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About Xiang

Xiang is a professor and the department head of the Howard Feiertag Department of Hospitality and Tourism Management. His research interests include travel information search, social media marketing, and business analytics for the tourism and hospitality industries.

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Three takeaways

The tourism industry has hinged on getting people the right information at the right time. Advances in technology have increased access to that information as well as access to provide information as a traveler. 

One significant way artificial intelligence is impacting the industry is by being able to curate the massive amount of available information in meaningful ways for individual travelers.  

Technology is enhancing the travel experience itself. These range from digital touch points for customer interactions to enhanced experience through virtual and augmented reality. 

Highly Cited Researchers 2023: Zheng 'Phil' Xiang

Zheng Xiang named Emerging Scholar by International Academy for the Study of Tourism

About the podcast

"Curious Conversations" is a series of free-flowing conversations with Virginia Tech researchers that take place at the intersection of world-class research and everyday life. Produced and hosted by Virginia Tech writer and editor Travis Williams, university researchers share their expertise and motivations as well as the practical applications of their work in a format that more closely resembles chats at a cookout than classroom lectures. New episodes are shared each Tuesday.

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UNDP Accelerator Lab : First Collective Intelligence Exercise with Stakeholders of the Tourism Sector

A big thank you to all those who participated in our first Collective Intelligence Exercise

Since its launch in April 2021, the UNDP Mauritius and Seychelles Accelerator Lab has engaged with several stakeholders in the tourism sector, at various levels, to understand how local Micro, Small and Medium Enterprises (MSMEs) have been impacted by the pandemic. As Mauritius is set to open its borders on 15 July, the level of optimism in the tourism sector is increasing but the re-opening also comes with a set of challenges, particularly for local MSMEs which will have to adapt quickly.

Getting Smarter Together

One interesting tool in our toolkit is Collective Intelligence . This is not a new concept. In fact, it has existed for centuries. Societies have relied on collective intelligence to share knowledge and practices to find solutions to complex issues.

Consequently, to better grasp the challenges which MSMEs will face following the re-opening of the borders, the UNDP Mauritius and Seychelles Accelerator Lab embarked on a Collective Intelligence exercise with over 15 representatives from the private (including MSMEs), public, academic, civil society, and innovation spheres. The advent of the “digital age” and not forgetting, the collapse of “face-to-face” interactions due to COVID-19 related restrictions, means that the exercise was done online.

We would like to thank the group of 15 participants for their contributions and their eagerness to collaborate to ensure that the re-opening benefits all:

  • Asif Jeetun, Economics Analyst, Business Mauritius
  • Bernard Cayeux, Founder, Book Mauritius Villas
  • Daden Venkatasawmy, Head, Collaborative Economic Development, Business Mauritius
  • Daveena Aubeeluck-Bauluck, Co-Director / Administrative Secretary, Scuba World Mauritius
  • Diya Nababsing-Jetshan, Head of Technology & Digital Transformation, IBL Group
  • Issana Agathe, Manager, Rodrigues Tourism Office
  • Jean-Yan Norbert, Communication Assistant at UNDP Mauritius and Seychelles
  • Leevana Kistnen, Representative from SME Mauritius
  • Marie Paule Pierre Louis Rango, Éco Ballade (Rodrigues)
  • Marie Stephania Perrine, Founding Curator, Global Shapers Rodrigues
  • Matthieu Appassamy, Managing Director, Holiday Lettings
  • Nassima Sadar, Strategy & Partnerships, Living Labs Foundation & Co-Founder of Mo Angels
  • Natacha Emilien, Co-Founder & Managing Director, Red Dot
  • Rajendra Payen, Administration & Operations Director, Blue Acqua World, Trou D’eau Douce
  • Sandrine Sumodhee, Strategic Project Manager & Business Development, Albion Encounters by AIC International Ltd
  • Sharma Seechurn, Research and Development Coordinator, Human Resource Development Council
  • Sharon Sunassee, Communication Assistant at UNDP Mauritius and Seychelles
  • Sophie Montocchio, Independent Consultant and Founder of Parapli Rouz
  • Stéphane Bellerose, Communications Specialist, UNDP Mauritius and Seychelles

Growing optimism amid challenges

Before kicking off, we asked all the participants to let us know their level of optimism for the re-opening of Mauritian borders and the potential for a recovery in the tourism sector. Most participants expressed slight optimism, which was a good note to start our discussion. Many recognized that the challenge is not over and that the sector will need to re-invent itself to sustain further shocks.

Participants were divided into three groups which were each facilitated by a member of the Accelerator Lab team. These smaller group discussions revolved around four main questions and the Accelerator Lab used Mural to capture live insights.

After the breakout sessions, all participants came back to the plenary session and, in the end, several important policies to potentially help MSMEs navigate these difficult times were identified.

We learned a lot more from this exercise and we will continue to share insights and outcomes in a series of upcoming blogs to amplify diverse voices and experiences. Stay tuned!

IMAGES

  1. MAURITIUS BUSINESS TRAVEL GUIDE by Outlook Publishing

    tourism business intelligence mauritius

  2. (PDF) The impact of relative prices on tourism demand for Mauritius: An

    tourism business intelligence mauritius

  3. Tourism in Mauritius looks strong, says PwC

    tourism business intelligence mauritius

  4. Sustainable Tourism-MS 165

    tourism business intelligence mauritius

  5. Mauritius Tourism Report

    tourism business intelligence mauritius

  6. Mauritius Tourism Promotion Authority

    tourism business intelligence mauritius

COMMENTS

  1. Sen Ramsamy

    1. Managing Director, Tourism Business Intelligence - Vanilla Islands/Africa/Middle East 2. Regional Director, Centre of Excellence for Destinations (CED), Montreal, Canada 3. Member, Panel of Experts of the United Nations World Tourism Organization, Madrid 4. Part time Lecturer, Vatel Institute of Tourism and Hospitality Management, Mauritius

  2. Sen Ramsamy dissects the Three-Year Strategic Plan

    Sen Ramsamy, Managing Director of Tourism Business Intelligence, analyses for News on Sunday the Government's Three-Year Strategic Plan for the tourism sector. He also makes a series of proposals and identifies the low level tourist receipts as the principal challenge to Mauritius tourism.

  3. Exploring the Travel and Tourism Market in Mauritius

    $495 Buy Report View Sample Published: October 31, 2022 Report Code: GDTTCS-22-32-MP-L5 Share Report Overview Table of Contents Methodology Discover untapped potential in the Travel & Tourism industry with our Travel & Tourism in Mauritius (2022) report and make more profitable business decisions.

  4. Tourism Doing Business

    The investment guideline "Tourism Doing Business, Investing in Mauritius " provides an in-depth analysis of the economic overview and recent performance, value proposition, and competitive positioning of Mauritius as a tourism foreign direct investment (FDI) destination. Economic Outlook

  5. Sen Ramsamy

    Expérience : Tourism Business Intelligence · Lieu : Maurice · 496 relations sur LinkedIn. Consultez le profil de Sen Ramsamy sur LinkedIn, une communauté professionnelle d'un milliard de membres.

  6. The Mauritius tourism sector on an interesting growth mode

    Mauritius expert, Sen Ramsamy, is the Managing Director of Tourism Business Intelligence, analyses for News on Sunday the Government's Three-Year Strategic Plan for the tourism sector. He also makes a series of proposals and identifies the low level tourist receipts as the principal challenge to Mauritius tourism.

  7. Mauritian tourism industry flickers back to life

    Only since October, when Mauritius opened its borders after double-vaccinating nearly 80 per cent of its population, has the island's tourism industry flickered back to life. "It is a candle at...

  8. Designing the Future of Tourism for the Republic of Mauritius: Re

    The COVID-19 pandemic highlighted the necessity to explore new grounds for tourism in the Republic of Mauritius. In the ongoing global pandemic context, the country aims at attracting more senior tourists and digital nomads - two promising yet different markets segments. To reimagine the local tourism value chain, the UNDP Mauritius and ...

  9. Business Intelligence in Tourism

    1 Citations Abstract Business intelligence encompasses all activities dealing with collecting, storing/managing, and analyzing business-relevant data with the objective of generating knowledge as input to decision support.

  10. Mauritius: Partnering with foreign firms to upgrade the tourism

    Chronicles the history of the tourism industry in Mauritius and shows how the government facilitated the growth of a mainly domestic industry. In the late 1970s, Mauritius began to develop its tourism industry by encouraging the accumulation of capital into the industry through the provision of incentives and by providing basic infrastructure; ensuring air access; and actively marketing the ...

  11. Development of a Smart Tourism Information Chatbot for Mauritius

    The aim was deploy a tourism information chatbot that will provide the necessary information and recommen dations to tourists coming to Mauritius and attract potential tourists plan their next...

  12. Top ten source markets for Mauritius

    GlobalData's Travel & Tourism Intelligence Center provides tracks tourism demands and flows, expenditure, and competitor KPIs across 180 countries. It also segments over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment.

  13. La stratégie de reconquête en marche

    De son côté, Sen Ramsamy, le Managing Director de Tourism Business Intelligence, est d'avis que la stratégie One Mauritius vise plutôt les institutions touristiques, les opérateurs du secteur privé et la population locale, cela pour la cuisine interne du tourisme.

  14. Mauritius Island: A growing opportunity for tourism industry

    Mauritius, a small island country located in East Africa, is a land of opportunities for the locals with its growth potential in the tourism industry. According to the Ministry of Tourism, Mauritius has "outperformed the national average" with a number of tourists increasing exponentially. This has consequently led to business activity in ...

  15. Mauritius as a Smart Tourism Destination: Technology for Enhancing

    3.1 Smart Tourism Concept. The Smart Tourism destination (SD) idea that is attracting a lot of interest from researchers and may be considered as a significant development in the tourism field [].The hypothetical development is still limited and the 'destination concept' is complex, evolving, socially-developed and multi-layered, as reflected in literature (e.g. Pearce []; Saarinen 2004 ...

  16. Open Borders: New Opportunities for MSMEs in the Tourism Sector in

    A couple of weeks ago, the UNDP Mauritius Accelerator Lab held a Collective Intelligence exercise bringing together a multi-stakeholder group of 15 key informants from diverse backgrounds and sectors. The aim was to gather insights about Micro, Small and Medium Enterprises (MSMEs). As Mauritius reopens its borders to international travel, we set out to learn about the opportunities and ...

  17. Designing the Future of Tourism

    It is estimated that there will be 1 billion digital nomads by 2035. Photo: UNDP Mauritius and Seychelles/Jean-Yan Norbert. Over the past ten years, the tourism sector has been a main econonomic pillar for many Small Islands Developing States (SIDS).However, since the outbreak of the pandemic, many signs have indicated that the time had come to re-imagine the traditional tourism industry ...

  18. AI in Mauritius' Tourism Industry: Enhancing the Visitor Experience

    AI can also help tourism businesses in Mauritius to improve their operations. For example, AI-powered chatbots can handle customer inquiries and bookings, freeing up staff to focus on other tasks.

  19. The Mauritius tourism sector on an interesting growth mode

    Mauritius expert, Sen Ramsamy, is the Managing Director of Tourism Business Intelligence, analyses for News on Sunday the Government's Three-Year | Associations

  20. Lucrative opportunities for foreign investors in Mauritius' Tourism and

    Recent reports show that the number of tourist arrivals in Mauritius in 2022 rose by 72.09% compared to pre-pandemic levels. According to projections, this number should increase by at least 90% in the coming months following the recovery of European and emerging markets.

  21. Vatel Mauritius

    9,000 Students. 1st Awarded the Best Hospitality School by professionals in the industry. 45,000 Alumni. Read more. Find your course in 3 steps Request the Send a. At Vatel in Quatre Bornes and Rodrigues in Mauritius, we educate operational managers and senior executives in the International Hospitality and Tourism Management industry.

  22. TOURISM BUSINESS INTELLIGENCE

    Free and open company data on Mauritius company TOURISM BUSINESS INTELLIGENCE - INDIAN OCEAN LTD (company number C51863), HENRY ROBERT STREET, CUREPIPE, MAURITIUS

  23. 'Curious Conversations' podcast: Zheng 'Phil' Xiang talks about

    Zheng "Phil" Xiang joined Virginia Tech's "Curious Conversations" to talk about the intersection of technology and tourism. He shares the significant technological shifts in the tourism industry over the past decade, including the influence of social media and artificial intelligence on trip research and the experience itself.

  24. UNDP Accelerator Lab : First Collective Intelligence Exercise with

    A big thank you to all those who participated in our first Collective Intelligence Exercise. Since its launch in April 2021, the UNDP Mauritius and Seychelles Accelerator Lab has engaged with several stakeholders in the tourism sector, at various levels, to understand how local Micro, Small and Medium Enterprises (MSMEs) have been impacted by the pandemic.

  25. Alexander Smirnov told investigators he got Hunter Biden dirt from

    The former FBI informant charged with lying about the Bidens' dealings in Ukraine told investigators after his arrest that Russian intelligence officials were involved in passing information to ...

  26. Norwegian Dawn: Mauritius says cruise ship can dock after cholera ...

    Mauritius has given a Norwegian cruise ship the all clear to dock at the capital Port Louis after finding no evidence of cholera onboard. At least 15 people on the Norwegian Dawn were in isolation ...

  27. How a trusted FBI source became the center of a Washington scandal

    Alexander Smirnov was initially prized by the FBI as a solid source who had relationships with corrupt foreign business and government officials, but his appeal grew when he revealed he also had ...