travel representation companies in india

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Welcome to Representation World When we hear 'representation', it is not just 'representing' a far-off client, like a mask.

For us, representation means 'being the client'. Not merely the smiling face of a client, but being more than an extension of the company itself. And then it needs near-manic dedication to our client's needs. Just like hospitality, where you anticipate your client's needs before they do. And like aviation, where time-bound services are the only key to survival. Representation World is the nectar of this knowledge. Whether the work involves increasing tourist footfalls to a client destination, organising a one-off event, or even creating a brand image for our client, the job is done, and done well. It involves knowing people who believe in you, and educating them in what they would profit from.

Destination Representation

For us, representation means 'being the client'. Not merely the smiling face of a client, but being more than an extension of the company itself..

Marketing & Events

Media management & pr, tourism trade consultancies, travel trade products, exhibition representation, hotel representation, our services.

• Sales & Marketing
• Travel trade Campaigns
• Digital Marketing

Public Relation & Media

• Branding & Advertising
• Digital PR & Social Media
• Special Cooperation Tie ups

Events & Exhibitions

• Participation in Travel & Tourism Fairs
• Participation in Trade events

Tourism Consultancy

• Educational Seminars
• Trade Training Programs
• Business Growth Workshops

Representation World is well appreciated by the clients for our work and the quality of services provided. We take pride in our work. We work for our clients as their extended offices by understanding their profile thoroughly and developing best suitable strategies for their growth and development in the Indian tourism market. Our team is committed towards delivering excellence by our work.

well appreciated by the clients for our work

Representation World is well appreciated by the clients for our work and the quality of services provided. We take pride in our work. We work for our clients as their extended offices by understanding their profile thoroughly and developing best suitable strategies for their growth and development in the Indian tourism market. Our team is committed towards delivering excellence by our work... see more

What Industry says about us

I am proud to have Representation World as our valued partner. They have been a great resource for us. We get good business from their accounts represented by them. We feel great to be associated with the company

Himanshu Patil, Director - Kesari Tours

Representation World is a great support when it comes to giving a valuable input. Definitely a well aware and responsible brand, which is respected in the community!

Yamini Sharma, Assistant Editor - Travel Trade Journal

Vineet Gopal is a star of OTOAI and definitely an asset for our association. His networking skills are recommendable and he exactly know how to drive the business. Specially in MICE business, he is very strong as he is the one who close the destination and hotels for our convention every time..

Guldeep Sahni, President - OTOAI

Vineet Gopal from Representation World is doing fabulous job in representing their accounts in India. We extend our continuous support to them.

Raghuvinder Singh, Managing Director - D'Pauls

Representation World is one the most honest representation companies in India who work hard with a firm sett of ethics. They are extremely promt and forthcoming with the media and the team is always ready to help in terms of pictures and information. A great organisation that truly belives in promoting their clients in India.

Priyanka Saxena Ray, Editor - BOTT India

Public Relations

Everyone has a story to tell.

Welcome to Intrepid Marketing and Communications!

We are passionate industry professionals with several years of representation experience with international tourism boards, hospitality brands and destination management companies. Our USP is to provide bespoke solutions for our clients’ representational requirements in the realms of sales, marketing and communications with an India-centric focus. We are our clients’ symbiotic extension in India, working in sync with their strategic objectives to enable meeting of market-specific targets.

Our service commitment is based on a combination of innovative solutions, expansive market expertise and a RoI-focused service model.

Our approach is an amalgamation of customised strategy, disruptive yet realistic implementations and an added personal touch to professional requirements.

Our experience comes from decades of hard work, supervision from industry stalwarts, client services to global tourism boards and collective success stories. Our approach of ‘people before profits’ has been a true reflection of our ethos and we continue to maintain it across all service verticals.

We dare to dream, and we determine to deliver.

We are Intrepid!

Introduce your business to a world of

Opportunities, welcome to hospitality representations.

Hospitality Representations (HR) is a representation company in India that is led by two of the most respected names in the travel trade industry, Mr. K.D. Singh (Director, TravelBullz) and Mr. Mayur Oberoi, offering a combined experience of more than 50 years.  We are dedicated to helping you reach and expand your business to the Indian customer base. Our 360 degree sales and marketing services, PR and B2B network, and agents all over India make us the top choice when it comes to reaching a wide customer base and achieving faster business growth. Let us represent your business in India with the most experienced partner, well known in the industry.

Representation company in India

Destination representation in India

Hotel representation in India

Resort representation in India

Destination marketing

India representative

Destination marketing agency

Largest B2A Distribution

360° Sales & Marketing

PR & B2B Media Networking

Exclusive  Services

Why do you need representation?

At Hospitality Representations, we provide professional representation services that help maximize your business potential in the Indian market. We make it easy and cost-effective for your business to expand its reach and have rapid growth, without the headache of expanding on your own. Let us help you take your business to the next level and enjoy the benefits of a larger market!

What do we bring to the table? 

We provide a full range of services to ensure your business reaches its full potential. Our large B2A distribution, 360° sales and marketing, dedicated microsite and gamification, state-of-the-art presentations, digital marketing, social media management, customised videos, public relations, B2B media networking, road shows and special events are all tailored to meet our clients’ needs.

Transforming passion into profession

We believe that our passion can easily become our profession. With the expertise we already have, we have been able to anchor several businesses to reach the zenith of success. Our core values of creativity, innovation and technology have enabled us to handle large clients, satisfying their needs with responsibility, dedication and relentlessness. We strive for success and never rest until we have reached our goals.

So let's come together, "Arise, awake and stop not till the goal is reached!"

what do we do ?

We specialise in providing turnkey representation and marketing services to International Destination Management Companies, National & Regional Tourism Boards, Hospitality & Hotel companies, Car Rental & Cruise Companies looking to establish themselves in the key outbound travel source markets of India.

What will Benchmark Travel Representations offer?

We deliver travel, tourism board, airline, hotel, car rental, and Destination Management company representation, travel and tourism marketing and public relations along with an array of custom-made solutions to meet the requirements of clients in the ever growing- competitive travel and leisure market place. We can offer:

A single point service that operates as the marketing partner for International companies of any size, offering strategic marketing and PR expertise in addition to customized marketing concepts.

our mission

Local marketing resources for international companies that require sales and marketing assistance as well as travel, airline, hotel, car rental, tourism board and destination representation in the Indian market.

Access to customized marketing solutions based on the clients requirements or developed exclusively.

What are the benefits with Benchmark Travel Representations?

He's a demon on wheels. The mate was a mighty sailin' man the Skipper brave and sure. Five passengers set sail that day for a three hour tour a three hour tour the ship set ground on the shore of this uncharted

Cost-efficient

Dismisses the need for high-priced domestic operating budgets.

Professionalism and Proficiency

An approach with expert marketers with exhaustive and comprehensive industry know-how.

With a ready established infrastructure and connected network you can get off and running in no time, saving you valuable energy and effort when you need to proceed immediately.

Fluency and Adaptability

You can call for extra assistance as and when required without abiding commitment.

You only bear the expense for what you require and when you are in need of it.

Effortlessness

Synchronizing via a single point of contact; you do not have to balance diverse suppliers in a progressively complicated surrounding.

What Services do we offer ?

Our capabilities.

Benchmark Travel Representations’ array of travel marketing solutions is panoptic; broad in scope and delivery. It includes -

Sales Representation

• Industry Trainings
• PR & Corporate Communications
• Events and promotions

Corporate Communications & Public Relations

We excel in luxury travel product sales, optimizing ROI through strategic B2B channels and a focused mix of awareness and sales strategies.

Industry Training

We craft personalized training solutions for the travel trade, aiming to boost productivity and develop relevant products through unique perspectives.

PR & corporate communications

We strategically enhance client visibility and reputation through dynamic public relations, leveraging market insights for effective strategies.

Events & Promotions

We specialize in flawlessly executing end-to-end roadshows, strategically managing every element to enhance clients' market presence and impact.

Transform your workforce with our tailored training programs, equipping your team with the skills and knowledge necessary to excel in a competitive market, ensuring sustainable growth.

Cultivate a positive public image with our strategic corporate communications and public relations services, building trust, credibility, and lasting relationships with your stakeholders.

Our partners

Somak safaris.

EGYPT PROMOTION TRAVEL

ERM TOURS & SAFARIS

EXPLORE PORTUGAL

MONARCH TRAVEL

TRAVELLING ICELAND

NKAR TRAVEL HOUSE

TRAILS OF INDOCHINA

Le voyageur.

ANBESSA TRAVEL

SPEKE HOLIDAYS

PACIFIC DESTINATIONS

MAGIC TRAVELS

Do you want to explore all our works, we do innovative things, so that we can create awesome design, latest from our blog.

And we'll do it our way yes our way. Make all our dreams come true for me and you. Boy the way Glen Miller played. Songs that made the hit parade.

grerry cristal

So this is the tale of our castaways they're here for a the curves.Well the first thing you know long long time. They'll have to make the best of things uphill climb. Straightnin' Jeds a millionaire. Kinfolk said Jed move away from there.

So this is the tale of our castaways they're here for a make the best long long time. They'll have to of things uphill climb. Straightnin' the curves.Well the first thing you know Jeds a millionaire. Kinfolk said Jed move away from there.

FATON DESIGN

So this is the tale . They'll have to make the best of things of our castaways they're here for a long long time uphill climb. Straightnin' the curves.Well the first thing you know Jeds a millionaire. Kinfolk said Jed move away from there.

our trusted clents

• Select Service Sales Representation Industry training PR & corporate communications Events & Promotions
• send message

Cell - 99679 60066

Office - 81042 96463

Mail - [email protected]

Benchmark Travel Representations P. Ltd 404, Agarwal B2B Centre, Off Link Road, Kachpada Malad West, Mumbai 400064, India

© 2023, Benchmark Travel Representations P. Ltd All Rights Reserved

OM Tourism has been structured to work as a destination marketing and tourism representation company . The company was established in the year 2008 and has been successful in creating a strong impact in the market as one of the leading hospitality & tourism board representation companies in India. Our emphasis lies on focused action plans, customised approach and easy solutions in order to excel as a leading tourism sales and marketing solution provider. India being one of the largest and fastest growing outbound travel markets across the world, its outbound numbers is estimated to cross over 50 million by the end of 2020. With our experienced and professional marketing, PR and luxury sales team, we at OM Tourism, help our tourism board & luxury tourism product clients to benefit from this enormously growing and developing market. With our sustained efforts to target the right segment for our national tourism board clients and our luxury tourism clients we have carved a niche for ourselves as a boutique marketing, sales and PR agency in India. Our public relations and consumer marketing experience in India is backed by a strong understanding of the media landscape, relationships with media and continued market research.

Our Clients

Our team is made up of professionals with travel and non travel backgrounds. We work as an extension of our clients’ sales structure thus ensuring brand integrity. OM Tourism’s sales and marketing teams can deliver consistency due to a dedicated sales logistics system which allows its teams to capture information right from identifying potential clients to conversion and clients data.

Address: Kalkaji, New Delhi – 110019 Phone: +91 7303213444 Email: [email protected]

Welcome to Sunrise Representations

Sunrise Representations has a team and leadership that boast of over 24 years of distinguished expertise in travel representation. Our company offers a holistic spectrum of Sales & Marketing solutions customized to your exact needs for all travel Industry interfaces.

Meet the Team

Nisha Shrivastava

Founder & ceo.

Ms. Nisha Shrivastava brings with 24 years of experience in the travel and tourism industry. Her rich and varied experience in handling international and domestic clients with ease and proficiency with complete understanding of the market dynamics remains her forte.

Vandana Mathur

Head team sales.

A dynamic sales team head, Vandana brings with her more than 20 years of rich experience in Sales and Marketing .With her strong travel trade network and 360° approach to increase represented client’s market share has led to overall company’s growth.

Anu Gaurava

Assistant manager sales.

Anu’s combination of sales and client servicing makes her an invaluable asset to Sunrise Representations. Her ability to manage complex sales leads and provide exceptional customer service makes her a sought after professional in the travel trade.

Mission & Vision

To be the preferred representation company for destination management companies, Hotels in India, International hotel groups and other travel related products. The aim will be to build the brand, grow the revenue and market share for the brand consistently by targeting the appropriate market segment and drive in the desired results in the most efficient way.

Every day a million miracles begin at sunrise!

Our services, destination representation.

Sunrise Representations, a newly opened entity with a team and leadership that boast of over 17 years of distinguished expertise in travel representation. Our company offers a holistic spectrum of Sales & Marketing solutions customized to your exact needs for all travel Industry interfaces.

Hotel Representation

Sunrise Representations offers services to hospitality businesses looking at establishing their presence in the Indian market and increasing their market share by identifying the most suitable distribution channels. The brand positioning of the hotel will determine the targeted sales and marketing activities.

Public Relations & Media

Sunrise Representations believes in brand visibility and recall through consistent media exposure. Our dedicated team of Marketing and PR professionals will take care of all your editorial and advertising needs. We strategise and implement a conducive media plan comprising of travel trade and travel consumer publications so as to get maximum reach.

Event Management

Sunrise Representations can help you to plan and coordinate events such as networking dinners, Trade Missions, Road Shows,  Trade Show, Booth management & set-ups, active participation in consumer events etc. Set up Product Presentation and Training, facilitate events for Product Launches.

Brands & Clients We Have Worked With

Let's Talk

We would love to hear from our visitors and people from the Hospitality industry. We really appreciate you taking the time to get in touch. Please fill in the form on the right.

Address : A-176, FF, Hari Nagar, New Delhi – 110064

Email:  [email protected] Phone: +91 9811864589 / 9971516060-->

Our Past Clients

Company Profile

Corporate video.

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SALES, MARKETING & P.R. 

 HOTELS, TRAVEL, LUXURY & WELLNESS BRANDS

 INDIA & MIDDLE EAST

One Rep Global is a leading sales and marketing organisation that offers a 360 degree approach and bespoke solutions to luxury hotels, travel, luxury lifestyle and wellness brands. We are a one stop solution across multiple disciplines offering sales representation, creative studio services, digital marketing, public relations and consultancy services. Our services are tailored to each individual client’s unique requirements, helping them to expand reach, enhance visibility and acquire profitable market share. Driven by an experienced team of professionals that harness their expertise to integrate innovation, creativity and technology, ensuring deliverance of measurable results. Our primary goal is to give you the most credible voice and help you build a powerful presence in India and the Middle East.

DRIVING REVENUE & BRAND LOVE

We make sure that exciting and innovative ideas are delivered to the right people at the right time. Our creative solutions ensure that you stay relevant and always ahead of your competition.

"If I had my last marketing dollar to spend, I will spend it on PR" – Bill Gates.

We tailor make unique strategies for you to ensure that your brand reputation is always protected and enhanced.

Its all about Relationships and Sales Coverage. We cover the market like none other. Enhancing your brand across 30 cities, 7 countries in India and Middle East.

PUBLIC RELATIONS.

Creative studio and digital., sales representation..

CONSULTING.

We specialize in developing and executing strategies that raise the profile and build revenue for your brand with campaigns that focus on the luxury market and the affluent consumer through a variety of distribution channels.

TESTIMONIALS

"We are excited to be partnered with the wonderful team at One Rep Global. Their professionalism, local market knowledge and willingness to learn about new products has forged a path for what we believe will be a successful partnership moving forward." 

Karen Loader

Co-Founder/Director of Sales & Marketing

Unearth Experience

South Africa   

          12+        30+         7        100%         Consultants                      Cities Covered                      Countries                   Commitment           

Vision .

A global representation company that pursues excellence in sales, marketing and business development for luxury hospitality brands.

We enable clients to leverage our extensive distribution network with a deep focus on customer reach, consumer insights and market knowledge in the luxury travel segment. Committed to partnerships, we deliver a GREAT experience as industry leaders. 

G: Geographic customer reach across Middle East and India

R: Reliable partner to drive growth and market share

E: Excellence is what defines us

A: Adapt with an innovative spirit

T: Teamwork that delivers unparalleled experiences

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TYT – An elite sales and marketing representation company

Pioneers in Opulence

The Yellow Trails is an elite sales and marketing representation company with highlights in five-star leisure experiences, destination weddings, corporate market engagements and voguish entertainment in India.

The Yellow Trails is a Representation hub for crème class hospitality for every avenue you belong to. TYT comes with excellence in conceptual engagements, thematic events and the character stays at boutique residencies. An eye for that detail that touches your expectation and then elevates to another level is the core deliverable at TYT.

Destination events, wedding bells, ideational escapes and rare vacays are glowing with experience at TYT. Your commitment is our promise to you.

TYT- Your Success Partner for Successful Commitments

An experience of two decades in the luxury market for social engagements is here for you to ensure your commitments are put into effect.

• Conferences

Your high-end halt for Social engagements

Rever at TYT’s hand-picked character hotels, the concept stays, and thematic home stays. Transpire to an experience with an edge.

Boutique Representation Company

Legacy of more than a decade in the industry.

Connecting World.

The Right Partner For The Right Destination

Quality, creativity and competitiveness, professional, personalized & proactive, experienced, efficient and economical, driven by service and perfection, choose your style, worldwide locations.

• https://www.facebook.com/connectmantratravelrepresentations
• https://twitter.com/mantra77409781
• https://www.linkedin.com/company/mantra-travel-representations

KNACK marketing

[email protected]

W: www.knackmarketing.in

 +91 - 98 200 52996

Tourism Representation & Marketing in Indi a

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REPRESENTATION, MARKETING & PR SERVICES

‘KNACK’ marketing is a top tourism representation company that offers tourism Marketing, Representation, Sales and Public Relations (PR) services for international luxury travel products seeking representation in India. We are specialists in representation for Tourism Boards, Hotels / Resorts, Attractions and Destination Management Companies (DMCs) who wish to establish their products in the India Market to boost sales . 

Making india closer to you, with our valuable: , representation , marketing & sales, public relations & media services., make india an important target market. making the indian traveler, travel in the correct way, do the right things and experience originality. leave the how, what, when and where to us. just motivate yourself not to make any compromises. make every trip count and up your level of expectations, to tap into this huge indian travel market and build a solid bond with india..

‘KNACK' marketing, an India based extension of your product, provides a variety of services and solutions for all your destination tourism marketing & travel representation needs. We handle all required activities and functions of your company while preserving your brand identity and image. With our vast experience in the field of destination marketing, an extensive contact database and industry expertise through all the areas of the Indian travel trade, allows us to understand and serve you with a targeted approach on the diverse requirements that are needed to penetrate the Indian market. Through our entrenched business associations and focused destination marketing method can position your product in an apt manner and help you to achieve your objectives

We are a specialist in developing and implementing focused strategies to enhance and expand tourism businesses. This includes various methods to target the travel trade industry, media and ultimately reach the consumer in order to create that magical conversion of sale.

We believe that there is no fixed strategy for everyone. It is thus of prime importance to understand the product along with the objectives in order to create the perfect blend that will work for you. We also assist our clients to determine the scope of work necessary in order to optimize potential and achieve their tourism objectives.

A comprehensive list of our services is showcased in the below pages - Scroll down for more.

Tourism Marketing & Sales

Tourism | hotel | dmc representation, public relations media.

Tourism Representation and the Travel Trade: Establishing a connection with potential clients and allowing us to promote / develop your product. Provide a personalized touch thereby creating confidence. A sense of security and trust will be developed as there will be face to face interaction between the consumers and agents. Being able to act as a ‘private concierge’ for travelers / travel trade, assisting and guiding them at every level. This will result in word of mouth and repeat vacations. Our aim motive is, to act as a catalyst, multiply this chain reaction. Providing real time support to sales teams and maximizing sales. The service is available for Tourism Boards, Hotels, Resorts, Attractions, Destination Management Companies etc.

Training, Support and Trade Development: Tailor made training and support to the travel trade. This helps to educate and showcase offerings. It is a 2 way communication process where it addresses queries and doubts. It also provides great insight to understand mindsets and fine tune activities. Selecting / identifying new trade distribution partners and providing all the necessary support. 

​Trade Fair & Workshop Participation: which includes seminars, MICE workshops, B2B interactions etc. 

Familiarisation trips for Media and Trade : Conceptualizing, identifying the right media/trade to be in, organizing and executing FAM / Press trips including all travel arrangements. Follow up reports and feedback is provided after the trip.

​Concept Planning, Creative Development and Advertising: India is vast and diverse country in terms of culture and people. By creating an extremely focused strategy with a clear motive and a concept that appeals (likes, dislikes and preferences) is the prime objective. Keeping the concept in mind with the global mindset and giving a twist of the local flavour which will assist to create ‘top of the mind recall.’

Direct Mail: Often overlooked in the online world, but a focused direct mail exercise can still deliver stellar results. Strategic tie ups and cross promotions can be carried out.

Social Media & Web Marketing : Using various tactics, creating interactive experience with the target audience. Tactics include: online advertising, E newsletters, Viral Campaigns (social media), SEO (search engine optimisation) etc.  

Event Management: Managing events successfully right from conceptualization to execution. Events include: Consumer Shows, Trade Shows, Bespoke Events, Partnerships, Strategic tie ups etc. 

Public Relations (PR): Liaison with the travel trade press for additional support.

Research and Analysis: Analysing the market conditions, conducting research and learning from those experiences that will help to fine tune our marketing strategy.  

PRODUCT KNOWLEDGE

NATURAL WONDERS

OUT OF THE BOX IDEAS

MOVIE SHOOT PROMOTIONS

MAKE YOUR OWN ROAD

FOCUSED APPROACH

ITINERARY PLANNING

ICONIC HOTELS

BREAK THE CLUTTER

SOCIAL MEDIA CONNECT

SPORT TOURISM

A travel specialist who has been in the Indian travel industry for over 25 years that offers sales, tourism marketing and PR services for international luxury tourism products seeking representation in India.

With a personalised approach to get to know products individually, in order to understand the core values of the brand we design genuine bespoke/tailor made solutions to suit your requirements.  Our thirst, passion and drive makes these solutions are creative, unique, and innovative. Solutions include – building relationships, strategy, conceptualization, marketing, representation at fairs, advertising, e marketing, direct mailers, FAM trips, newsletters and other key activities. This service is completely flexible, allowing you to tap into it at any level.

We are in the business of creating demand sales and revenue generation. Working as a peer of your company, we grasp a fast and thorough understanding of your strategic and commercial objectives so that we can devise results-driven marketing and media programmes. Our goal is to provide you with the best service and advice to effectively and efficiently market your product in India .

We are travel specialists - we are a marketing organisation, developing and building the brand with sales the distribution through the Indian travel industry and consumer direct channels.

OUR SPECIALTIES:  

The ability to create the right perception in the consumers mind, and develop marketing activities using the right marketing mix that appeal to the target audience.

Educating and building the brand image (including recognition, recall and perception) in the best possible way !

We are big on ideas and have the local expertise to achieve goals...

Educating and building the brand image (including recognition, recall and perception) in the best possible way! We are big on ideas and have the local expertise to achieve goals.

TRAVEL & TOURISM REPRESENTATION

When you think travel, think of us. With our personal travel experience, having seen the world in our way we can offer a bespoke experience and going to the drawing board to create the perfect mix. The less known - the better we make it. Every small element that makes you happy will try to be included - making you paint your canvas in your way with an authentic experience that remains undiluted.

We urge you to contact us, so we can offer a more specialized service than just giving you a broad spectrum. It is always better for us to to be able to understand your objectives and then providing a solution that actually works, rather than a vanilla proposal.

Check out our thoughts below & let's start talking.

Knack-Assured Satisfaction

Knack - Sincerity

Knack - Understanding demands

Knack - Flying High

Knack - Working as a team

Knack - Creating Awareness

Knack - The correct direction

Knack - The Right Perception

Knack - Sharp & Fast to act

Knack - Moving Ahead

Knack - Enjoyment

Knack - Catering to Needs

   OUR THOUGHTS   

"quality is never an accident, it is always the result of high intention, great strategy, sincere effort, intelligent direction".

Success! Message received.

www.knackmarketing.in

All our solutions are tailor made:

PLEASE CONTACT US TO JOIN THE DOTS FOR MORE DETAILS

+91 - 9820052996

HQ: Manu Mansion, 3rd Floor,

16 SBS Road, Fort, Mumbai 400001

Mumbai | Delhi | Bangalore | Chennai | Kolkata | Ahmedabad

Best Best & Best! But what is the best? That's the real question?

When it comes to luxury, everyone seems to use this term as often as they can... most people associate various elements that in reality are far from luxury. We have a formally trained team from one of the most prestegious institutions in Italy, who will define the true meaning of luxury when it comes to not only experiencing it but experiencing in the real setting. As well known - there are some things you cannot buy, but for all the others we will surely find a way. Cherish those expereinces, live the memories and let us do the rest! 

REALITY & FANTASY

Make it real, make it happen & harness the potential! That's all that there is... use our expert advice and do it the right way. Don't just think regular activities but rather use our creativity to innovatively do clever things, think out of the box & be bold - then lets match your requirements perfectly. We don't put our carefully crafted plans on a page, we believe that the interests of each differ, and bespoke is the only way forward. Let's make the reality into a fantasy & change the fantasy to an experience! Expect the amazing, be bold, be innovative and above all be yourself!

Experienced with numerous personal travel stories along with a deep understanding of likes, needs, preferences combined with practicality to provide the optimum solution. Come and feel the difference!

Contact us.

The travel business in India is quite complicated and is largely unstructured and includes various layers including wholesalers, retailers, travel agents, tour operators, boutique owners and online travel agencies. Among these exist some specialists like luxury, adventure, MICE etc. Some focus on specific regions like Europe & Africa etc. Plus this complexity is magnified with the large size, diversity etc. Having a good partner that understand the business is a great booster to establish the business their India.

This potential of the business can really be harnessed as over 20 million Indians traveled overseas.

The GDP has been growing continuously  at approx over 7%. That’s incredible India. India has now overtaken China as the fastest growing large economy in the world

Well-Traveled & Wealthy: India is home to 75 Billionaires, 275,000 Millionaires and over a Million people with a net-worth over 100,000 USD. The spending power of Indian consumers will hit 1 Trillion USD.

29 ethnically diverse states and 22 widely spoken languages make India one of the most diverse nations in the world. The likes, tastes and preferences differ widely but the key is to offer the correct combination, which will create a conversion .

We believe that great ideas can never put on a single page. Great ideas & bespoke solutions will be carefully crafted based on the objectives to create stunning solutions.

Please call us, we will be delighted to connect....

• Events Update
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• Travel O Srilanka
• Travel O Vietnam
• Travel O Africa
• Explore India
• Special Interest Tours

Leading the way in Travel Representation   

Hiring vs. Outsourcing - Which is Best for Your Business?

TRAVreps - Unit of TRAVEL O QUENCE is India’s travel representation company created to provide a platform for travel industry partners seeking to penetrate the promising Indian market or ramp up their current sales and marketing activities. TRAVreps is the cost-effective solution in today’s climate with minimum entry costs, zero exit costs, and a high return ratio. 

TRAVEL O QUENCE was established by Mrs. Jyoti Monga, a highly experienced travel professional carrying over 20 years of expertise in handling individual and family travelers, leisure and business groups, incentives, VIPs and CIPs, Conferences in any shape of tourism. If your idea of a perfect business partnership can help you think bigger, work smarter, and grow faster in India than you imagined, you can be assured of great success working with TRAVreps.. TRAVreps is a refreshing and innovative travel representation company. We offer practical, cost-effective sales and marketing options for hotels, destination management companies, and other travel-related services, wishing to expand their business in Indian Subcontinent.  In today’s aggressive marketplace, we want our travel partners to stand out from the competition. To do this, we provide robust custom-made services designed to meet individual needs, create strong brand awareness, and more importantly, increase financial return. It’s quite simple. We want our travel partners to regard us as an extension of their own sales and marketing team and for us to work closely together to further develop and maintain successful relationships.

The Company has always kept its promises to its valued customers resulting in a long and fast-increasing list of most satisfied trade partners from all around the world. We aim to meet the expectations of our partners with high-quality and personalized services, reliability, and flexibility, by the best sales support... TRAVreps is now the face and voice of a diverse range of premium overseas clients with an emphasis on providing professional, personalized, and proactive service. We are experts in budget planning and seek creative solutions to maximize activity and return on investment.

Examples of our work include:-

· Sales Call

· Public relations

· Face to face training

· Marketing planning

· Budget Planning

· Fam trips

· Event Planning

· Trade shows

· Brochure analysis and surveys

· Media buying 

How we work

Since we are in Representation business for more then 20 years now we know who are our buyers and what do they care about? Why does the product matter to them, and how we can communicate that message effectively? We Believe that once you have a deep understanding of your target audience , product marketing it half done. We are committed to deliver sales, increase revenue and market share through key account coverage. We work on an integrated marketing and sales plan with a focus on all segments. Our knowledge of the markets, helps us to put together a strategy that is in line with the current business environment and trends for the future. Our marketing is made effective through following SMART marketing techniques. While delivering sales, we build brand and increase visibility by creative and measurable marketing activities with trade partners.  

The segments we cover are as follows:  

· Travel Agents 

· Tour Operator 

· Travel Management Companies (TMCs) 

· MICE 

· Wedding Planners 

· Online Travel Agencies (OTA)

Marketing Activities that we undertake:  

· Email marketing with our databank of more than 30,000 travel agents across India 

· Social media including setting up of social media pages  

· Proactive engagement through Online competitions 

· Trade Show Participation  

· Events Participation & many more        

Will my Travel Company / Hotel be exclusive to TRAVreps ?

Do you also provide sales & marketing representation services for other asian countries .

We like to operate on an exclusive basis within regions and countries depending on your specific locations, we can of course discuss this in more details.

What does TRAVreps do in nutshell ?

We become your India's sales team, we bring your product to market and generate awareness and business for you.

We would only need your services on a one-off occasion (i.e for a roadshow, event or trade show).

This is not something we currently offer but we can work on this line. 

We have been present in India market but without any real success. How will you make it happen now ?

Certainly, this is something we regularly arrange and we would be happy to discuss how we may be able to assist you on one-off basis, ensuring this is non-conflicting with our present partners.

We certainly do hope so :) We will initially have an open discussion with you to understand what has been done so far. We will provide you with an honest feedback. With more then 20 years in travel industry we have outstanding knowledge of India market, and strong relationships in the industry. 

EVENTS UPDATE

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Agency disclaimer.

 TRAVreps (TRAVEL O QUENCE) is not the source or supplier of the requested travel services; it acts solely as an agent for the actual supplier’s services provided. TRAVreps takes utmost care while selecting its DMC partners and make sure to check on all required licenses, however, is not responsible for any services provided by DMC Partner. 

 Copyright © 2017 - All Rights Reserved. 

• Our Partners

We are marketeers in Tourism industry

 Team with over 25 years of experience in the travel industry, having excellent working relationship with Tourism companies across India.

Our team comes with vast experience in various segments of travel - airlines, travel agencies, tour companies etc...

Our core strength is our rapport with B2B partners across India

 Today Rep Pro is one of the leading Travel Representation company in the country.

We represent renowned, reputed and established DMCs & other Service Providers in Tourism Industry, across the world.

Partners who work with us are experts in their destination & products and focused on quality on services, and are highly professionals.

 Being one of the leading and well-known Travel Representation Companies in the country, we are committed to offer you best service & quality deliverance.

 We strive to ensure both our Representation & B2B partners are satisfied in dealing with us, by facilitating a perfect platform for both to meet and do business directly 

+91 97464 11144

Copyright © 2023 Rep Pro - All Rights Reserved.

[email protected]

Destination and Hotel Marketing

One of the key ingredients to the success of destination and product marketing is creating the right fit between what is being offered and the market that is being catered to. Over the past 2 decades, Beautiful Planet has developed considerable expertise in helping destinations and hotels brands achieve their India ambitions. Beautiful Planet represents international destinations, hotels and tourist attractions and offers our clients a diverse set of specialized services. We develop and implement the strategy across travel trade, media and consumer segments. Beautiful Planet has the privilege of helping brands such as Tourism Ireland, Visit Victoria (Australia), Royal Commission for AlUla (Saudi Arabia), Phillip Island Nature Parks (Melbourne), National Tourism Organization of Serbia, Trinidad and Tobago and select hotels establish a strong foothold in India. Beautiful Planet Destination was founded by Huzan Fraser Motivala and Beena Menon – both are active Partners of the company. The company was incorporated with the objective of leveraging the rich experience of the Partners. Their combined experience covers a span of 38 years across the travel trade, hospitality business and public relations.

TESTIMONIALS

• Celebrities
• Press Releases

Our Services

• Hotel Sales & Travel Representation
• Destination Representation
• The Boutique Collection
• Brand Alliances, PR and Marketing
• Digital and Social Media Marketing

Curating cutting-edge and result-oriented strategies that elevate your brand and maximize revenue

We are India's Leading Luxury Hotel Sales, and Marketing Agency, with a keen expertise in Tourism and Hospitality products.

OUR SERVICES

• Hotel Sales & Marketing Representation

PR & Media Management

• PR & Media Management
• Travel Solutions
• Global Hotel Sales and Brand Marketing

Elevate Hotel Sales and Marketing with our expert representation services for increased revenue and growth.

Strategic PR & Media Management to amplify your brand's reach and impact.

Our Senior Management and Destination Marketing team excel in new and relaunching destination marketing, prioritizing ROI.

We innovate by offering unique travel experiences, representing destination management, attractions, tech products, and insurance.

Enhance your brand's online presence with our expert Digital and Social Media Marketing strategies.

Boost your global hotel brand through our specialized Sales and brand marketing solutions.

Local Wisdom, Global Vision

August 2024

Jumeirah bali has been awarded the best luxury hotel at the global tourism awards 2024 in new delhi.

Vasudha Sondhi

Managing director.

Sanjay Sondhi

Jt. managing director.

Puneet Kahlon

Director marcom & bd.

Yash Chandhok

Director commercial.

Tonia Sehan

Director sales.

Nupur Dhandharia

Chandrani Chakraborty

Head pr and marketing.

Sunali Aggarwal

Head - digital marketing.

Ashok Kumar

Manager sales.

Manasi Shenoy

Fiza Khurana

Assistant manager - pr and marketing.

Arjun Parashar

Abdul Raheem

Marketing support.

Obaid Hamid

Sales support, maximizing brand potential with our result-driven strategies.

Unveiling the distinctive narrative of every brand, we craft and present your story to the world. Together, your brand and our ingenuity leap towards an impactful tomorrow.

Welcome to Outbound Marketing, where we take pride in being India's most dedicated and ROI-driven Luxury Hotel & Travel Brand Representation Agency in India, offering you unparalleled opportunities.

Global Reach. Local Expertise.

Testimonials.

Salil Deshpande

Head of editorial content, condé nast traveller india.

They truly understand their clients, their media and their audience. Have only had pleasant experiences working with Puneet and team at Outbound Marketing Pvt. Ltd. – a thoroughly professional unit.

Parineeta Sethi

Chief editor and publisher of globalspa india & middle east.

Working with Outbound Marketing Pvt. Ltd. has been a refreshing and rewarding experience. Their approach is very innovative and thorough. I am impressed with their dedication to quality and their ability to deliver results that truly make a difference. Collaborating on celebrity associations and PR initiatives with Outbound Marketing Pvt. Ltd. has been a privilege, and I look forward to future opportunities to work together.

Vir Sanghvi

Journalist, tv anchor.

“Enjoyed collaborating with Outbound Marketing Pvt. Ltd. . They understand the travel landscape, and their commitment to their clients and guests is evident. Their team’s expertise was the highlight of every interaction and it is a company I would recommend for its service levels and understanding of the requirements of guests & clients.”

Sherene Allaman

Vice president international sales & marketing.

I have pleasure in confirming our long standing relationship with Outbound Marketing Pvt Ltd. Sun International is proud to have selected Outbound Marketing Pvt Ltd to represent The SunLux Collection in India. Mrs Vasudha Sondhi, the Managing Director has been instrumental in guiding her team to be the most admired and dynamic team in market.

The team is focused, dedicated and performs all duties with professionalism, passion and enthusiasm. It has been an incredible journey working with a valued partner as Outbound Marketing Pvt Ltd and one we trust will continue well into the future.

President and CEO - Connect Worldwide

We have partnered with Outbound Marketing India for more than 15 great years, and it is an absolute pleasure to work with the team. Vasudha and Sanjay as leaders have created a knowledgeable and ethical team that have the best interest of their clients as a priority. Their knowledge in the travel space is industry-leading, and their sales and marketing efforts are innovative and result oriented.

The team is highly regarded and well respected in India. I would highly recommend selecting Outbound Marketing India as a representation partner in India.

President - Association of Domestic Tour Operators of India, Director - Diplomatic Travel Point P Ltd, BOD - FAITH

With my affiliation and experience with Outbound Marketing Pvt. Ltd., New Delhi, I have no hesitation in introducing Lady Entrepreneur Mrs. Vasudha Sondhi-Managing Director, who with her acumen in tourism management provides customized sales and marketing solutions. It has always been a pleasure to work with Outbound Marketing Pvt. Ltd. having ethical business dealings and highly professionalised team.

Driving success through our innovative strategies

With a focus on excellence, Outbound Marketing is India’s Premier Luxury Hotel Representation company, and your go-to partner for top-tier services in Hotel Sales, Destination Representation, PR, and Marketing.

• +91 11 233 44 179
• [email protected]
• Indian Outbound
• Achievements
• Middle East

With over 20 years of experience in the travel and tourism industry, Buzz Travel Marketing India Private Limited is a dynamic travel representation company. We aim at inspiring confidence in our trade partners by being an active participant in selling travel and also complimenting the travel trade.

Who We Are?

We are a representation company providing the whole gamut of services, including industry…

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Why Choose Us?

Our experience surpasses over two decades with NTO’s around the world, thus understanding…

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Our Mission

Buzz Travel Marketing India Private Limited aims at providing an agile, personified and efficient service…

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What We Do?

The key services provided by us include relationship management, advocacy, engagement with…

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Under the umbrella of the DDP Group , Buzz Travel Marketing India has flourished as a dynamic travel representation company providing a gamut of services, including industry relation and promotions, marketing, PR and sales along with media relations.

The DDP Group commits to deliver excellence through integrity, trust, leadership and innovation. The group aims to help the industry grow. Responding to the market needs, unparalleled information and services to all industry requirements are offered.

As a leader, the DDP group delivers unmatched reach, scale and market share across its specialised industries in South Asia and the Middle East.

SERVICES WE OFFER

We offer an array of integrated services for the clients complying with their expectations, objectives, targets and goals. Based on the groundwork of integrity, we aim at delivering services to strengthen the esteemed position of our company. At Buzz, we offer solutions to meet your individual needs.

Tourism Representation

Tourism consultancy, exhibitions, public relations, digital marketing, social media, marketing intelligence, advertising, brand management, ad-hoc services.

For other specialised and niche services, please reach out!

OUR CLIENTELE

Indian outbound.

India’s fast growing economy has opened up the travel market, making Indian Outbound grow substantially and India is today the fastest growing outbound market after China with UNWTO predicting 50 million by 2020.

Business travel dominates India’s GDP growth rate, overtaking all the other BRIC nations. This indicates that India has a huge potential to contribute to overseas business travel.

ACHIEVEMENTS

Middle east.

Buzz Travel Marketing operates in the Middle East as DDP ME. DDP ME is a leading destination marketing and tourism representation company. It has been able to leverage its market leading publications experience to build a strong reputation as a leading hospitality & tourism board representation company across the region. Our emphasis lies on focused action plans, customised approach and easy solutions in order to excel as a leading tourism sales and marketing solution provider.

The Middle East is one of the largest fastest growing outbound travel markets across the world, its outbound market is specially geared towards counties like Philippines with multiple direct flights between the destinations. With our experienced and professional marketing, PR and luxury sales team, we at DDP ME, help our tourism board & luxury tourism product clients to benefit from this enormously growing and developing market.

DDP ME supports and produces extensive Sales, Marketing & PR solutions for national and regional tourism organizations, international destination management companies, hotels and international exhibitions.

With our sustained efforts to target the right segment for our national tourism board clients and our luxury tourism clients we have carved a niche for ourselves as a boutique marketing, sales and PR agency in the Middle East. Our public relations and consumer marketing experience in the Middle East is backed by a strong understanding of the media landscape and continued market research.

Our dynamic and experienced team aims at inspiring confidence in our trade partners by being an active participant in selling to the trade and also complimenting the travel trade. A few key factors about DDP ME are:

• DDP ME has over 16 years experience of operating in the Middle East and understanding the market, its intricacies and segments.
• DDP ME is not a travel agency/agent or associated with any travel agency/agent in any shape or form.
• DDP ME was one of the first founding members of the Arabian Travel Mart and has been premier media partner since its inception.
• DDP ME is also premier media partner for the Riyadh Travel Fair .
• It currently represents various international exhibitions in the Middle East.
• DDP ME employs 28 full time travel professionals.
• DDP ME has a range of experienced team members representing a combined 100+ years of tourism and marketing experience in the Middle East.
• DDP ME works extensively with all distribution channels including Arabian special interest operators and the Internet.
• Client budgets have been successfully leveraged through a co-operative partnership with the travel industry.
• We have close working relationships with all key travel agents in the Middle East and most OTA’s

Our Services: We are a one-stop solution for your destination in the Middle East. We can handle all type of activities from conventional road-shows to new social media campaigns.

Managing Director

Devika Jeet

Suchita saran.

General Manager

We would love to hear from you!

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Let’s create magic.

Call Us: 011-233-44-179

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• TTJ Spotlight

The Turning Point in Tourism Representation Business in India

With an unprecedented surge in the number of representation firms, the industry faces a dual challenge: differentiating services in an increasingly saturated market while safeguarding profitability against aggressive pricing strategies. This report delves into the collective insights gathered from top tourism representation companies across India, offering a comprehensive overview of the current state and future prospects of this vital sector.

– Vartik Sethi

Tourism representation, a sector that finds itself at a crossroads, yet imbued with untapped potential and opportunities for transformative change seeks guidance from its leaders. From consistent efforts in relationship building and providing up-to-date market intel to emphasising hard work, team coordination, and synchronisation, the industry leaders provide a roadmap for navigating the complexities of the current landscape. Their insights not only reflect the challenges faced but also illuminate the pathways towards a more resilient, sustainable, and prosperous future for tourism representation in India.

Priyanka Nijhawan, Managing Director, Nijhawan Representations emphasised on the diverse set of brands they have worked with. She said, “Our brand’s unmatched industry experience in hospitality and tourism representation, coupled with strong industry relationships across India, has been the cornerstone for past 21 years.” Specialising in luxury, leisure, MICE, and weddings, Nijhawan Representations has mastered the art of understanding and catering to the consumer psyche in varied sectors.

Underscoring BRANDit’s objective to provide disruptive sales, marketing and communication solutions to tourism brands in India, Lubaina Sheerazi, CEO and CoFounder, BRANDit , and her team boast an impressive ten decades of collective experience in the travel and tourism industry. “We are not just about changing perceptions; our focus is on driving desired outcomes for some of the most recognised brands in travel. With a robust blend of commercial awareness, trade experience, and marketing tactics, we provide customised solutions covering all aspects of travel and tourism,” said Sheerazi.

Following a strategic travel-corporate approach under her leadership, Munnmunn Marwah, COO, Think Strawberries ensures there exists a dynamic blend of top travel professionals and corporate achievers coming together. Marwah explained, “Our company is a dynamic venture, combining the finest travel professionals with senior achievers from top corporates. We offer 360-degree travel representation services, which is a testament to our commitment to innovation and a client-centric approach.”

Highlighting a longstanding mark in the representation business, Pranav Kapadia, Global Destinations shared, “With our rich legacy of over 15 years, we stand out through our extensive global network and our commitment to providing innovative and personalised solutions. Our focus on being a 100% B2B representation company, with ethical practices and a resourceful team, ensures complete and trustworthy client representation.”

Ellona Pereira, Head, AVIAREPS India brings in a unique global-local approach. Pereira shared, “Our affiliation with the global AVIAREPS Group, spanning 67 offices across 61 countries, empowers us with a vast network. This global-local approach enables us to execute targeted local initiatives while managing multi-market campaigns, a key differentiator in our service offering.”

Yeishan Goel, Group CEO, Travel and Hospitality Representation Services (THRS) , highlighted their niche specialisation in representing global as well as Indian hospitality and tourism brands in the luxury lifestyle segment. “We are singularly focussed on delivering exceptional results with significant sector expertise in sales, marketing and digital solutions. Our in-house team located in Delhi, Mumbai, Bangalore and Dubai – has the finest experts across multiple disciplines working cohesively for greater and faster impact on our clients’ businesses. This has collectively built our reputation as the top choice for luxury hospitality brands worldwide.”

Arjun Mukundd, Associate Director, T&A Consulting , has fostered growth and partnerships with notable clients like Western Australia, Marina Bay Sands, and Sands Resorts Macao. As T&A Consulting celebrates 17 years, Mukundd’s leadership continues to drive the firm’s success in the tourism industry. He shared, “Our specialisation in advisory services across investment, trade, education, and tourism, combined with a commitment to embracing diversity and harnessing a vast knowledge pool, sets us apart.”

Influx of New Entrants

The influx of new, smaller players in the tourism representation industry has sparked a wave of strategic adaptations among established firms. What has also spiralled into a controversy is that the industry might find itself in a ‘Race to the Bottom’ if the industry’s intent revolves overly around price wars.

Goel from THRS views this as a positive development, he said, “Entry of new companies showcases the vitality of our industry. As a mature player, our focus is predominantly on results and innovation, versus client acquisition.”

Echoing a similar sentiment, Sheerazi from BRANDit emphasised the opportunities that arise from increased competition, she shared “This has encouraged us to constantly innovate and refine our strategies. We view competition as an opportunity for growth. At BRANDit, our focus is on delivering value through strategic partnerships and market insights, ensuring our clients receive bespoke solutions.”

Despite the proliferation of newer, smaller players, Nijhawan noted that their market strategy remains unimpacted and uniquely tailored to their clients’ needs. “The rise of new companies has not affected us, as our strategy revolves around the individual requirements of our clients, driven by their global strategy and revenue targets,” she explained.

Pereira , spearheading AVIAREPS, draws a parallel between the impact of new entrants in the tourism sector and the automobile industry in India. “Like the impact of brands like MG and KIA in India’s automobile industry, new entrants in tourism representation have led to healthy competition,” she added. Pereira highlighted the positive effects of competition, spurring innovation and fostering a culture of continual development.

Addressing the critical issue of competitive pricing strategies, Mukundd observes, “New players are reducing their prices to attract clients, which risks portraying India as an inexpensive option and can adversely affect businesses, especially in tender submissions where pricing is crucial.” He believes that a balance between competitive pricing and the rising cost of living and labor expenses is essential for fostering healthy competition and sustaining business growth in the industry.

Thinking Out of the Box

Adaptability and innovation are key drivers for success, particularly in response to the shifting competitive landscape. AVIAREPS, adapting to the evolving market, has strategically pivoted towards a B2B2C model. Pereira explained this shift, “Our strategy is to bridge businesses and end consumers, creating direct channels for interactions and transactions.”

Nijhawan emphasised the importance of flexibility and responsiveness to changing market conditions. “From a COVID to a post-COVID world, we’ve made multiple strategic shifts,” she noted, highlighting the transition from virtual show-around to online PAN India product training. In mid-2022, there was a further shift to offline modes, a strategic decision aimed at countering webinar fatigue.

On another front, Kapadia revealed an innovative approach tailored to the current market trends, he shared, “We launched ‘Wanderlust Marketing’ to represent unique products and bespoke experiences.” Their strategy involves a heightened focus on digital marketing and online platforms. “We’ve embraced technology, leveraging our CRM system to align with our goals. Our focus remains on showcasing our unique strengths, like our industry experience and global network, which sets us apart from the competition,” he added.

These strategies, while diverse, all point towards a common theme: the need for continuous innovation and a keen understanding of both the market and customer needs.

By analysing travel data, T&A Consulting identifies new markets and sales channels in India, continually adapting their approach based on the effectiveness of promotional efforts. Mukundd added, “Our research team’s insights enable us to devise effective marketing and sales strategies.”

Locking Horns Amidst Price Wars

The trends suggest that key players sought to move away from aggressive price competition towards a focus on service quality and client-centered strategies. As observed through the lens of various industry leaders, it reflects a deeper, more strategic response to the evolving market demands.

Offering a balanced view, recognising that while the price is a factor, Sheerazi explained that pricing should not be the sole determinant of value. This perspective points to a broader trend in the industry: a shift towards offering comprehensive, tailored services that meet unique client needs, moving away from price as the primary competitive tool.

Nijhawan exemplified this transition by prioritising the quality of work over engaging in price wars. This approach suggests a strategic move towards building long-term client relationships and focusing on sustainable growth rather than short-term gains.

When asked about maintaining service standards in the face of price competition, Goel shared, “We believe in enabling a deeper positive impact on our clients’ businesses with an approach that is data-oriented and outcome-driven. This directly contributes to our sustained long-term relationships, while demonstrating the strength of our performance in the region.”

Marwah outlined their approach to maintaining high standards, she explained, “Our success lies in delivering meticulously crafted strategies and campaigns that align with our clients’ precise needs and desired outcomes. We focus on hardcore sales while ensuring our marketing and PR initiatives contribute towards this overarching goal.”

Kapadia’s strategy of focusing on unique value propositions and leveraging client feedback for continuous improvement further underscores the industry’s move towards more client-centric models.

Besides, Pereira commented on the passion driving their service standards over a three-decade journey suggests a deep-rooted commitment to excellence in client service.

Highlighting their firm’s focus on an employee focused approach, linking team happiness with work quality. “Our HR team emphasises appreciating each team member, rooted in values like integrity and honesty,” stated Mukundd .

Sustaining Long Term Relationships

Think Strawberries has demonstrated its prowess in maintaining long-standing client relationships. Marwah elaborated on their success, “Since 2014, we have maintained a successful partnership with the Jordan Tourism Board. Our relationship with destinations like the Maldives and enduring partnerships with Sharjah and Disneyland Paris highlights our position as a benchmark in the travel industry.”

Kapadia takes pride in their long-term associations. He shared, “Our long-standing relationships with clients like General Travel New Zealand and Tourism Fiji exemplify our commitment to providing a diverse range of services and invaluable industry insights.”

Shedding light on their strategy for enduring client relationships, Nijhawan shared, “Consistent efforts in relationship building, providing up-to-date market intel, and swiftly changing strategies as needed,” she explains, are key components. The team’s proficiency in meeting revenue targets and developing innovative strategies for the untapped Indian market further strengthens their position.

Bringing on table a well-rounded strategy that combines market intelligence, data-driven insights, and a robust network to nurture and sustain client partnerships, Pereira shared, “Our strength lies in our deep understanding of the socioeconomic landscape, backed by data analytics and a comprehensive marketing approach. Our extensive network of agents and media has been pivotal in exceeding client expectations and fostering lasting relationships.”

Mukundd shared insights on maintaining long-term client relationships. “We focus on long-term benefits rather than short-term gains,” he explained. He highlighted the importance of transparency and effective communication in building trust, which is essential for these enduring relationships.

Challenges and Opportunities

Highlighting the challenges, Kapadia noted, “Global uncertainties, the rapid evolution of technology, and increased competition are significant challenges. We focus on delivering exceptional value and differentiation to navigate these challenges.” He anticipates future trends in the tourism representation sector to include enhanced digitalisation, sustainability initiatives, and a shift towards unique travel experiences.

Sheerazi noted India’s growing economy, increasing disposable income and a rising demand for unique international travel experiences. “We’re committed to connecting our clients with this burgeoning market,” she affirmed, indicating a focus on linking international boards and hospitality brands with the growing Indian market.

Goel highlights that the primary challenge facing THRS is talent acquisition. He exclaimed, “We are hiring impact professionals for several roles currently, and finding the right talent that aligns with our vision and culture is our biggest challenge.” He added, “India’s growing recognition globally as a burgeoning source market is opening up more opportunities for us.”

Pereira acknowledged the growing challenges and opportunities in the sector. “The biggest challenge is the shift where B2B is becoming the new B2C. Building strong relationships with industry partners is increasingly important in tapping the market’s potential

Looking ahead, Pereira sees promising growth opportunities. “The rise in outbound tourism from India sets the stage for substantial growth. The sector will likely see advancements in AI-driven tech tools and an increased presence of niche destinations and entities in the Indian market.”

The need to constantly innovate and stand out in a crowded market is a primary challenge for Nijhawan. Looking ahead, she sees immense growth potential in luxury and boutique hospitality, ski and wellness products, golf, yacht experiences, and offbeat destinations.

Mukund observed a lack of collaboration in the industry, presenting a significant opportunity. “Competitors with distinct strengths can benefit from shared skills, technologies, and assets through collaboration,” he explained.

Advice for Newcomers

Sheerazi emphasised the importance of understanding the local market and forging strong relationships. “Learn the intricacies of the local market and develop strong relationships,” she suggested. She also stressed on the significance of maintaining ethical standards, advising, “Prioritise ethics and honesty in all aspects of your business.”

Besides, Kapadia advised newcomers to target specific niches and cultivate strong, enduring partnerships.

Adding to this chorus of advice, Nijhawan highlighted, “Tourism representation requires hard work, team coordination, and synchronisation,” she advised. Stressing the importance of client relationships, she added, “It’s crucial to aim for long-term relationships with clients, as the business is all about a company’s reputation.”

Advising new companies entering the tourism representation business to thoroughly understand market intricacies, Mukundd shared, “Know your market well. Be brutally honest to your stakeholders and to yourself. Be patient – one needs to give ‘time’ some time. Shortcuts will look lucrative but not sustainable.”

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What’s Driving India’s Surge in Global Travel Influence?

Peden Doma Bhutia , Skift

August 20th, 2024 at 3:00 AM EDT

The younger generation in India are increasingly embracing an aspirational lifestyle that places a premium on travel and new experiences. This trend has led to a significant increase in first-time international travelers.

Peden Doma Bhutia

Skift India Travel Podcast

Skift Asia Editor Peden Doma Bhutia is joined by business leaders, and experts from throughout the industry and Skift’s newsroom, to explore the challenges, opportunities, and trends shaping the Indian travel industry.

Catch Asia Editor Peden Doma Bhutia in conversation with Saniya Zanpure, Skift’s research analyst, as they dive into the Skift Travel Health Index (STHI) — a tool that tracks and measures the performance of various travel sectors. They explore why the travel industry in 2024 is mirroring 2023, with insights into the factors driving this stability. Plus, they look at India’s rise as a major player in global travel and find out what’s fueling this rapid growth.

Skift Travel Health Index : Tracks performance across all travel sectors, initially launched as the Skift Recovery Index during the pandemic to measure industry recovery.

Benchmarking Evolution : Originally compared monthly performance to 2019, but in 2024, it shifted to comparing performance year-over-year to capture current trends better.

2024 Stability : Travel performance in 2024 is stable, similar to 2023. Some sectors, like car rentals, have slowed, while others like aviation and hotels continue to grow.

India’s Outbound Market Growth : India is on track to become the fifth-largest outbound market by 2027, driven by favorable demographics, increased disposable income, and a young, aspirational population.

Visa and Connectivity : Improved visa processes and direct flights have boosted travel, especially to emerging destinations like Vietnam and Kazakhstan.

First-Time Travelers: For first-time travelers, international travel is not just about vacationing, it’s about personal growth, cultural enrichment, and the pursuit of unique experiences. This shift is influenced by several factors, including globalization, social media and exposure to diverse cultures.

Increased Spending : Indians are spending more on travel, especially on transportation and accommodation, while also maximizing value through travel hacks and credit card points.

Sports Tourism : Sports tourism is growing among Indians, with cricket, Formula One, and the Paris Olympics being top attractions.

Social Media Influence : Social media and travel influencers significantly shape travel preferences, particularly among younger generations.

Apple Podcasts | Spotify | YouTube | RSS

Episode Summary

In this episode, Skift Asia Editor Peden Doma Bhutia and Saniya Zanpure, Skift research analyst, discuss the evolution and significance of the Skift Travel Health Index, a tool tracking the performance of the global travel industry. Initially launched as the Skift Recovery Index in 2020, the index benchmarked monthly travel performance against 2019 levels to gauge the industry’s recovery from the Covid-19 pandemic. However, in 2024, the index shifted its focus to year-over-year comparisons, providing a more relevant snapshot of current industry trends.

The conversation highlights the stability of travel performance in 2024, noting that while overall figures remain similar to 2023, different sectors show varied growth. For instance, the aviation and hotel industries are experiencing steady growth, whereas car rentals have seen a slight slowdown, affecting the overall Index.

The conversation also explores India’s rapid growth as an outbound travel market. This is attributed to favorable demographics, increased disposable income, and improved visa processes, positioning India to become the fifth-largest outbound market by 2027. The conversation notes that traditional destinations like the U.S. and UAE remain popular, but emerging destinations such as Vietnam and Kazakhstan are gaining traction due to easier visa access and better connectivity.

They further discuss the rising trend of sports tourism among Indians, with major events like the T20 World Cup and the Paris Olympics drawing significant interest. Lastly, the episode delves into the influence of social media and travel influencers on Indian travel preferences, especially among millennials and Gen Z, who are driving a cultural shift towards more frequent, experience-driven travel.

Skift India Report

India is booming. Discover the subcontinent’s most important travel news here every Tuesday-Thursday.

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Tags: india outbound , india podcast , paris , skift podcast , skift travel health index , visa

Photo credit: Skift India Travel Podcast. Skift