• Services & Software

How to install Adblock Plus on Safari

Adblock Plus is finally available for Safari, albeit in beta form. You can install it in just a few clicks.

how to add adblock plus to safari

Ads are part of the Web, and something we are likely to never truly get away from. But that's not going to stop users from trying to rid browsing sessions from the (sometimes) annoying ads.

By installing plug-ins such as Adblock Plus (ABP), users are able to eliminate some of the more distracting ads on sites. Until recently Adblock Plus wasn't available for Apple's Safari browser. That changed earlier this month when Adblock Plus announced it was releasing a Safari extension in beta.

Installing the beta extension is simple and only takes a few seconds of your time.

First you'll need to visit this page on the Adblock Plus site. Not only will you find a link to download the extension here, but you'll also find a list of known issues and bugs. I recommend reading through the list to make sure you are aware of what behaviors to expect from the extension. Click on the big green button at the bottom of the page when you're ready to download the beta.

how to add adblock plus to safari

After the file is downloaded, double-click to install it. A warning prompt will show up asking you to confirm you do indeed want to install the extension. Click Install.

The extension will then be installed and an icon will be placed in your toolbar. Clicking on the icon will reveal stats for ads blocked, as well as link you to the settings section of Adblock Plus.

In the settings you'll find the option to whitelist some sites you don't mind displaying ads, as well as the ability to disable the whitelist Adblock Plus has already created. By charging some advertisers, ABP creates a list of advertisers that will still be visible. To disable this list, go to the first page of the Settings section and uncheck the box next to "Allow some non-intrusive advertising."

Going forward, any updates rolled out to the beta will be automatically applied, making the install process a one-time ordeal. If you find any bugs and want to report them, you can do so here

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How to Block Ads in Safari on the iPhone

There are some built-in tools, but you'll likely need a content blocker plug-in

how to add adblock plus to safari

  • Ithaca College

In This Article

Jump to a Section

  • Block Ads on iPhone
  • Install Content Blocking Apps
  • Choose an Ad-Blocking Plug-In
  • Block Pop-Ups

Why You Should Block Ads

  • Why You Shouldn't Block Ads

What to Know

  • Download and set up an ad blocker app. Then, on iPhone: Settings > Safari > Content Blockers ( on ).
  • Suggested ad blockers: 1Blocker, Crystal Adblock, Norton Ad Blocker, Purify.
  • Natively block Safari pop-ups on iPhone: Settings > Safari > Block Pop-ups ( on ).

This article explains how to use content blockers to block ads in Safari on iPhones with iOS 9 or higher.

Your phone must have iOS 9 or higher to use content blockers. Update the iPhone OS to ensure it has the most up-to-date version with current security patches.

How to Block Ads on iPhone With Safari

Using an ad blocker for your iPhone means your browser won't download ads. This usually means faster page loads, a longer-lasting battery, and less wireless data usage. If you don't want to see pop-up ads, there is a way to block these ads. Here's how to do so using the Safari web browser for iPhone.

Content blockers are apps that add new features that your default web browser doesn't have. These are like third-party keyboards —separate apps that work inside other apps that support them. This means that to block ads, you need to install at least one of these apps.

Most iPhone content blockers work the same way. When you go to a website, the app checks a list of ad services and servers. If it finds these on the site you're visiting, the app blocks the website from loading those ads on the page. Some apps take a comprehensive approach by blocking the ads and tracking the cookies used by advertisers based on those cookies' URLs .

How to Install Content Blocking Apps

To block ads with Safari content blocker apps, install the app, and then enable it from the iPhone Settings app.

Go to the App Store and download a content-blocking app to your iPhone. The example here is Norton Ad Blocker, but all ad-blocking apps work similarly. See the list below for other suggested apps.

Open the ad blocker app and follow the instructions to set it up. Every app is different, but each offers instructions to turn on the ad-blocking abilities.

On the iPhone home screen, open the Settings app.

Select Safari > Content Blockers .

Move the toggle switch next to the ad-blocker app you installed to On (green).

Choose an Ad-Blocking Plug-In for Safari

There is a sizable market for ad-blocking Safari plug-ins. The following options can get you started:

  • 1Blocker : Free, with in-app purchases. In addition to more than 50,000 built-in blocker rules, this app supports custom rules to block sites and cookies and to hide other elements.
  • Crystal Adblock : At $0.99, the developer claims that this ad blocker loads pages four times faster and uses 50 percent less data. This app also lets you opt to view ads on some sites to support those sites.
  • Norton Ad Blocker : This free ad-blocking app from the company behind the popular and long-running antivirus software also lets you add exceptions.
  • Purify : Grab this content blocker for $1.99 to block ads and tracking software. It includes a list (typically called a whitelist) to allow you to see ads on some sites if you like. According to the developer, after blocking Safari ads with this app, you can expect a fourfold increase in page load speeds and your web browsing data usage to be cut in half.

How to Block Pop-Ups on the iPhone Using Built-In Tools

Ad-blocking apps can block all kinds of ads and trackers used by advertisers. If you only want to block intrusive pop-ups, you don't need to download an app because pop-up blocking is a built-in feature in Safari. Here's what you need to do:

On the iPhone home screen, select Settings > Safari .

Toggle the Block Pop-ups switch to On (green), if it isn't already.

You can enable the Safari pop-up blocker on your computer, too.

The main benefit of blocking ads is that you don't see advertising. However, there are other key benefits to using these anti-advertisement apps:

  • Websites load faster : Ads are extra elements on the page that have to load, and ads often stream video or play animations. It takes time for the page to fully download and often causes other things like non-ad images and videos to take longer to display.
  • You'll be more secure : Many ads are vectors for malware. Infected ads hit a network, even a legitimate one, to disrupt your device.
  • You use less data : When you no longer see ads, you won't use your monthly data allowances to load ads. Some ad-blocking apps claim to save you lots of data. While their numbers may be inflated, you'll reduce your data usage to some degree because ad images and videos don't download to your phone.
  • A longer-lasting battery : Downloading ads, just like downloading anything in Safari, requires energy. One way to have a longer-lasting battery is to stop downloading so much data, which is what happens when you use an ad blocker.

Why You Shouldn't Block Ads

One downside you might encounter when you block ads on your iPhone is that some websites don't load properly. Some sites detect whether their ads load, and if ads don't load, you can't use the site until you unblock their ads.

Almost every site on the internet makes the majority of its money by showing advertising to its readers. If the ads are blocked, the site doesn't get paid. The money made from advertising pays writers and editors, funds server and bandwidth costs, buys equipment, pays for photography and travel, and more. Without that income, it's possible that a site you visit every day could go out of business. Consider supporting your favorite sites by whitelisting them, so ads on those sites still display.

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Apple integrates content-blocking feature into Safari. What we know so far

Apple is purportedly planning to integrate ad-blocking directly into its Safari browser, as reported by AppleInsider in an exclusive scoop. According to the publication, the feature will be dubbed “Web Eraser” and will be accessible through the updated page control menu set to debut with the forthcoming iOS 18.

True to its name, the feature is said to enable users to “erase unwanted content from any page of their choosing.” This will encompass nuisances like banner ads, images, text, and, if desired, can extend to “entire page sections.” The report indicates that the process of purging distractions or other undesired elements from web pages should be effortless and can be accomplished “with relative ease.”

Once you’ve gotten rid of all the distractions, they’re gone for good and won’t scurry back to the page when you close it. According to the report, Safari will keep track of the changes you’ve made to the page. So when you revisit it, Safari will display the page without the clutter you’ve banished, presenting it in its clean and modified state. If you are not satisfied with your job, you can let the exiled elements come back by asking the browser to restore the webpage to its original state.

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A ‘must-have’ for any ad blocker

According to AppleInsider, Apple appears to have taken inspiration for the feature from 1Blocker, a third-party blocking app. But even according to 1Blocker itself, this feature is a staple among ad-blocking apps, and has been for years. We agree with 1Blocker when it says that this is “a must-have for any content blocking app.”

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AdGuard has the same feature across all its desktop apps and browser extensions, as well as in AdGuard for iOS. Depending on your device, it’ll take you from two to four clicks or taps to block any element on the page. For example, in AdGuard for iOS you have to tap the shield icon and select the “Block elements on this page” option.

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From there, you can click or tap on any element on the page that you’d like to hide.

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You can view the filtering rule associated with the blocked element by clicking on the checkmark icon.

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Screenshot: Selective element ad blocking in the AdGuard for iOS

You can see the video of the entire process here

There have been several , though unconfirmed, reports that the Web Eraser feature might be AI-powered. While there is no indication that it indeed will be AI-driven in AppleInsider’s original report, there is a fertile ground for speculation, given AI’s widespread integration into various facets of our lives, including ad blocking. About a year ago we witnessed the birth of the very first AI-powered ad blocker for YouTube — GPT-AdBlocker — if you’re curious, we’ve tested it and results were quite a mixed bag .

It’s essential to draw an important distinction here. While AI has proven rather successful in tasks like identifying images and speech, identifying ad elements in a page’s code, and most importantly, creating corresponding filtering rules to hide them poses a different challenge. Eyeo, the parent company of AdBlock and Adblock Plus, has been making some progress in that regard, having worked on an AI model that would automatically classify URLs parameters and determine if a certain portion of a page has ads or not. The model has reportedly reached certain precision, but the company is still working on a proof of concept .

The unveiling of the new Apple’s browser version may occur at Apple’s annual Worldwide Developers Conference (WWDC), which spans from June 10 to June 14, just a couple weeks away. It’s anticipated that Apple will also announce iOS 18 during the event and commence beta testing for developers. As per AppleInsider, Safari 18, as the new software will be named, is set to debut “later in 2024.” So we have to be patient and wait for its official release to see if Apple’s in-built ad blocker has some AI features.

But we will be rather surprised if it does. The way we see it, an AI-driven ad blocker should be capable of automatically parsing page code, identifying elements, creating filtering rules, and using them to conceal undesired elements while ensuring the page does not break in the meantime and all the useful elements are displayed in an orderly fashion. While it is possible in theory, this will be incredibly hard to achieve. For one, configuring the AI to create error-free rules is very challenging, since some of these rules can be lengthy and complex.

adguard.com###app > main.main:nth-child(2) > div.welcome > div.product-presentation:nth-child(3) > div.product-presentation__in > div.product-presentation__products:last-child > div.product-presentation__product.product-presentation__product--windows > div.product-presentation__product-slider:first-child > div.swiper.swiper-container.slider.swiper-initialized.swiper-horizontal.swiper-pointer-events.swiper-backface-hidden > div.slider__arrow.slider__arrow--next:last-child

Example of a more complicated ad-blocking rule

Thus, even if AI accurately identifies the ads, there is a quite substantial risk of it botching the rules formulation part. You make one tiny mistake in the rule syntax, and the page looks completely differently from what you’ve intended. Not to mention the interdependencies within these rules. Sometimes, one cannot be added without the other, or one must consider the old rules when adding new ones, and so forth. It’s an incredibly complex and iterative process, in which every character is of outsized importance.

Overall, relying solely on AI for ad blocking isn’t trustworthy at the moment, and it’s susceptible to adversarial methods, meaning it’s easy to trick the model. However, using an AI model to spot bugs in filtering rules is a great idea and such tool would be a great aid for filter developers. We’ll definitely consider it at AdGuard once the technology reaches a sufficient level of maturity.

Concluding thoughts

Apple’s decision to integrate content-blocking into Safari is a boon for privacy. Ads aren’t just irksome and annoying, they’re also trackers, stealthily monitoring your online activity across various websites. These trackers collect data on your browsing habits, preferences, and interests, creating detailed profiles that can be exploited for targeted advertising or even sold to third parties without your consent.

As for the details of the implementation, we can only speculate until we see it with our own eyes. But we wouldn’t count on it being AI-driven to any significant degree; it’s more likely that Apple has drawn inspiration from some tried-and-true techniques that third-party ad blockers have been using for years.

Discuss this and other topics in social media

Ekaterina Kachalova

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AdBlock for Safari 4+

Block ads. browse better‪.‬, adblock inc..

  • 4.5 • 19.3K Ratings
  • Offers In-App Purchases

Screenshots

Description.

AdBlock has been downloaded more than 350 million times and is used by more than 65 million people worldwide. Now, AdBlock has created a powerful ad blocker that’s available as a Mac app. AdBlock for Safari is a powerful and simple-to-use ad blocker. It stops annoying pop-ups, removes autoplay video ads, and blocks obnoxious audio ads. It also gives you control over which ads you see and what websites you support. You can tell AdBlock to stop working on certain websites, allow ads on sites you want to support, and get easy access to a comprehensive library of customer support information to help you get the most out of your AdBlock app. It’s easy to install and free to use. Give it a try! KEY FEATURES Block ads on the websites you visit, including Facebook, YouTube, and millions of others sites. This protects you from annoying and intrusive ads that distract you from the stories you are trying to read Speed up your browsing by filtering out unwanted content with Apple’s powerful Content Blocking API. Enjoy a modern and easy to use interface with dark mode. Access AdBlock VPN straight from the AdBlock for Safari app when you use both products. CONTROL OVER HOW AND WHERE YOU SEE ADS One-click Pause allows you to stop AdBlock if a website prompts you to turn off your ad blocker. Create custom allow lists to allow ads on specific sites of your choice, giving you more control over your browsing experience. This previously paid-for feature is now free! Allow non-intrusive ads like Google search ads that aren’t annoying and help you find the items you’re looking for. Get access to a library of hundreds of knowledge base articles that help you understand how ad blocking works, how to get the most out of AdBlock, and provides answers to commonly asked questions. Email AdBlock’s help desk to get quick answers to problems you are facing. We value your feedback and look forward to making the AdBlock Mac app the best ad blocker in Apple’s app store. If you have any questions or feedback, please reach out to our team at [email protected] or leave us a review here in the app store.

Version 2.1.5

• Bug fixes & improvements

Ratings and Reviews

19.3K Ratings

Good - but needs status indicator

EDIT: Developer indicated that Apple does not allow the AdBlock icon to change color when Active vs Inactive. That's frustrating but I'm grateful for the Developer's feedback. FYI Apple - a bit more Developer leniency would be helpful in cases like these to enhance the user experience. ORIGINAL REVIEW: Works well for me - but why doesn't the icon gray out when I pause ad blocking? If I forget to turn it back on, the icon just remains blue and I forget that it's still paused. Please fix.

Developer Response ,

Hi, The blue icon is not something we can change -- Apple does not provide the functionality to gray out the icon if a app is active on a particular page. Because AdBlock is allowing ads, according to Apple, that means it's active. We wish we could change the behavior but we can't! Please do provide your feedback to Apple since this is something they can change. --AdBlock Support

Be prepared to be locked down for life

Adblock is just absolutely insane. It takes the liberty of putting itself front and center when you're in the middle of something to require some sort of action. "Hey look at me I'm adblock, I'm on your computer! I need to be updated every day!" It's as if it needs me to be reminded that it's installed on my computer EVERY DAY by stopping everything I'm doing and putting itself on a new tab for me to look at or pop up as an app for some sort of notification. And what's worse is when you try to delete it, it WON'T Delete. It'll tell you something like "The app can't be installed because it's still being used." And even though i turn off the eextension, it still says that and will refuse to be installed. This app is awful, please do yourself a favor and do NOT install this.
To prevent the AdBlock window from appearing, please go to the Settings tab and toggle the option "Launch at login" off. Note: you don't need to keep the app open to block ads in Safari. If you'd still like to uninstall and are running into an error message, I recommend this Apple Support article for additional information about uninstalling applications: https://support.apple.com/en-us/102610 — Kat C., AdBlock Support

Ad Block forever

Ad Block customer (forever). My MacBook and I - as an internet user(s) can never be without Ad Block. My daily 16 hours internet viewing and/or usage would not be as enjoyable, time efficient or educational - if I was constantly distracted with solitations, promotional items and marketing of products sent to me that I never need or will never purchase - I would not own a computer.
Thank you for your kind words! I'm so happy to hear AdBlock has improved your browsing experience. --AdBlock Support

App Privacy

The developer, Adblock Inc. , indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

Data Linked to You

The following data may be collected and linked to your identity:

  • Identifiers

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Contact Info

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Information

English, Dutch, French, German, Italian, Japanese, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Traditional Chinese

  • AdBlock Gold $4.99
  • AdBlock VPN Monthly $3.99
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More By This Developer

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Adblock Plus and (a little) more

Adblock plus 4.1 for chrome, firefox, microsoft edge and opera · 2024-05-28 17:28 by thomas greiner.

Install Adblock Plus 4.1 for Chrome Install Adblock Plus 4.1 for Firefox Install Adblock Plus 4.1 for Microsoft Edge Install Adblock Plus 4.1 for Opera

This release reintroduces support for third-party filter lists for Manifest v3. It also contains various filter and snippets improvements and fixes.

User interface changes

  • Changed “Donate” text to “Contribute” ( abp#1452 ).
  • Attempted to fix a problem with endless opening of tabs with Adblock Plus update information ( abp#1548 ).
  • Fixed: Clicking the “Add” button after pasting multiple custom filters causes the multiple filter lists to be merged as one (Manifest v3 only) ( abp#1672 ).
  • Fixed: Block element flow got stuck ( abp#1686 ).

Filter changes

Upgraded EWE to 1.6.1 (release notes: 1.3.0 , 1.3.1 , 1.3.2 , 1.4.0 , 1.4.1 , 1.5.0 , 1.6.0 , 1.6.1 ), which includes the following changes:

  • Added support for third-party filter lists (Manifest v3 only).
  • Added support for wildcard domains in element hiding filters.
  • Added support for “remove” action on elemhide emulation filters.
  • Improved ad-filtering quality on single page websites.
  • Fixed: Unable to unallowlist allowlisted domain from filter list (Manifest v3 only).
  • Fixed: Filter in filter list got removed when same custom filter got removed (Manifest v3 only).
  • Fixed: Last updated column in settings got stuck when updating a filter list (Manifest v3 only).
  • Fixed: Port ignored when using domain wildcards filter.
  • Fixed: Blocked images not hidden on specific cases on Linux.

Snippets changes

Upgraded @eyeo/snippets to 1.3.0 ( release notes ), which includes the following changes:

  • Added support for Acceptable Ads in hide-if-classifies snippet.
  • Added support for filter selectors with whitespaces.
  • Added support for optional filter flags: denoise , failsafe , frameonly , silent
  • Changed mldebug: option to separate filter flag.

Tags: adblock plus adblock plus chrome

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COMMENTS

  1. Adblock Plus

    Free ad blocker for Safari Download Adblock Plus for Safari and experience a cleaner and faster web: Block annoying ads and pop-ups; Stop viruses and malware hidden in ads ... For transparency, we add all Acceptable Ads to our forum so that our community of users can provide feedback. We listen to our users. If an Acceptable Ads proposal is ...

  2. Adblock Plus for Safari (ABP‪)‬ 4+

    ‎The easy way to block ads on your iPhone and iPad. Annoying ads like pop-ups, video ads, banners and ads disguised as content are things of the past thanks to Adblock Plus (ABP)! Safari users enjoy a peaceful and delightful web experience when using Adblock Plus, the world's number 1 ad blocker.…

  3. User Guide: AdBlock for Safari Mac app

    Using the AdBlock menu on the Safari toolbar. Click on the AdBlock icon on the toolbar to quickly access ad blocking options. If you'd prefer not to see the icon and use the app instead, you can remove the icon from the toolbar by going to Safari > Settings > Extensions and deselecting the AdBlock Icon option.

  4. How to install Adblock Plus on Safari

    After the file is downloaded, double-click to install it. A warning prompt will show up asking you to confirm you do indeed want to install the extension. Click Install. The extension will then be ...

  5. Adblock Plus for Safari (ABP‪)‬ 4+

    Download Adblock Plus for Safari (ABP) and enjoy it on your iPhone, iPad and iPod touch. ‎The easy way to block ads on your iPhone and iPad. Annoying ads like pop-ups, video ads, banners and ads disguised as content are things of the past thanks to Adblock Plus (ABP)!

  6. ‎Adblock Plus for Safari ABP on the Mac App Store

    Adblock Plus has been the most downloaded, free ad blocker on the market since 2006. Its unique Acceptable Ads feature, turned on by default, shows occasional ads that aren't disruptive in order to help support great content creators. You can choose to block these ads by simply turning off the Acceptable Ads feature in the ABP settings.

  7. Download Adblock Plus

    Block ads on any desktop browser Add-on available ONLY on desktop computers. Download Adblock Plus for FREE and enjoy a faster web experience, without annoying ads. Available for Chrome, Firefox, Safari, Opera, Internet Explorer and for your Android and iOS devices.

  8. How to Block Ads in Safari on the iPhone

    Download and set up an ad blocker app. Then, on iPhone: Settings > Safari > Content Blockers ( on ). Suggested ad blockers: 1Blocker, Crystal Adblock, Norton Ad Blocker, Purify. Natively block Safari pop-ups on iPhone: Settings > Safari > Block Pop-ups ( on ). This article explains how to use content blockers to block ads in Safari on iPhones ...

  9. How can I block ads on my mobile device?

    Visit https://getadblock.com in your Safari for iOS browser and tap Get AdBlock Now or get it from the App Store.; Tap Get to download the AdBlock app. ; Once the app is downloaded, open it and tap First: Enable AdBlock!; Tap Next.; Confirm Content Blockers are enabled by going to Settings > Safari > Extensions; Make sure all three AdBlock content blockers are set to on (green)

  10. Install or uninstall the AdBlock for Safari Mac App

    Find AdBlock in the Mac App Store and click Get. (After the first time you install the app, you won't see the "Get" button again. If you are reinstalling, see Step 2.) Click Install. After the app is installed, click Open. Click Enable AdBlock in Safari. Select the checkboxes next to both AdBlock Engine and AdBlock Icon.

  11. What is the current state of adblockers for Safari, do any work?

    Adblock Plus works pretty fine with me. Maybe your config would have need to be looked upon. e.g.choosing a right list is an important step. I have no experience with others, just mentioning that you may not want to rule out ABP. Note that there are 2 extensions to enable in Safari!

  12. Show the AdBlock icon in your browser toolbar

    Click on the pin icon to add or remove the icon from the toolbar. If a puzzle icon does not appear in Chrome's toolbar, please do the following: Click the Chrome menu (the three stacked bars or dots in the upper right corner of the window). The AdBlock icon should appear at the top of the menu. Right-click the AdBlock icon and select Show in ...

  13. Safari with built-in ad blocking. What do we know about it

    What we know so far. May 29, 2024 6 min read. Apple is purportedly planning to integrate ad-blocking directly into its Safari browser, as reported by AppleInsider in an exclusive scoop. According to the publication, the feature will be dubbed "Web Eraser" and will be accessible through the updated page control menu set to debut with the ...

  14. ‎AdBlock for Safari on the Mac App Store

    AdBlock for Safari is a powerful and simple-to-use ad blocker. It stops annoying pop-ups, removes autoplay video ads, and blocks obnoxious audio ads. It also gives you control over which ads you see and what websites you support. You can tell AdBlock to stop working on certain websites, allow ads on sites you want to support, and get easy ...

  15. How to install, uninstall, or reinstall AdBlock

    To uninstall, on your computer, open Edge. Copy any custom filters to a text file for safekeeping first: How to save custom filters. Right-click on the AdBlock icon and select Remove from Microsoft Edge.; Confirm by clicking Remove.; To install, go to https://getadblock.com and click Get AdBlock Now or install it from Edge Add-ons.; Click Add to Edge, and then click OK to accept the ...

  16. Adblock Plus 4.1 for Chrome, Firefox, Microsoft Edge and Opera

    Install Adblock Plus 4.1 for Firefox Install Adblock Plus 4.1 for Microsoft Edge Install Adblock Plus 4.1 for Opera. This release reintroduces support for third-party filter lists for Manifest v3. It also contains various filter and snippets improvements and fixes. User interface changes. Changed "Donate" text to "Contribute ...